Biznology

FEBRUARY 25, 2021

More compelling, accessible product demos. But they’re going to need to share visual stories about product features and benefits with more members of the buying team. The post 2021 Hot Topics: Digital Selling, Product Demos and More appeared first on Biznology. This will demand superior video support to capture attention.

Product 118

Product Consulting Paid Search Agency Demand 118

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.” Business productivity change since 1947.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Biznology

FEBRUARY 1, 2019

The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and engagement company-wide. Are employees engaged, motivated and productive? Is the company falling behind its competitors and why?

Product 91

Product Enterprise Management Resource Management Budget Programs 91

Biznology

FEBRUARY 15, 2017

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales.

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135

Biznology

MAY 26, 2016

Promotional products have really stood the test of time in the marketing world. They are one of the oldest forms of marketing, advertising, and branding. However; they are still effective marketing tools even in today’s digital marketing world. The 3 Keys for Effective Promotional Products.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Biznology

JUNE 5, 2017

But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions. This is timely news for businesses because the cost of getting quality video production technology, like cameras and editing software, has significantly come down in cost.

Cost 145

Cost Video Marketing Product Budget Programs 145

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do. Which is exactly why we built the Marketing Hub.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Biznology

JANUARY 20, 2016

But what is the optimal length of an online business video production ? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. Meaning, make it as short as possible.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. So, B2B marketers must develop a renewed focus on building trust with clients and prospects.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

NOVEMBER 23, 2015

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. There are good reasons as to why 52% of corporate marketers stated that video content marketing is the type of content that has given them the best marketing ROI.

Video Marketing 80

Video Marketing Product Tips B2B 80

Biznology

JANUARY 24, 2014

Photo credit: Baratza Photos I frequently see new products. Companies ask me about their new product all the time. They are a bit concerned about how much money it is costing to build the product. Product development is misnamed. And the only way we can make money is to sell those products to customers.

Product 80

Product Startups Internet Marketing Cost 80

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. Sales without marketing… marketing without sales… the truth is that B2B firms need both.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Biznology

JULY 7, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

FEBRUARY 19, 2018

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. What differentiates it from similar products?

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

JANUARY 19, 2021

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well. Digital is a different animal from traditional marketing.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

FEBRUARY 13, 2018

As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. Influencer marketing is no longer an optional part of a social media campaign. Influencer marketing is almost aways all-or-nothing.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

FEBRUARY 22, 2021

I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. Marketing Is About Them, Not You. You may think that the secret to successful marketing is making it clear how great you are and how incredible whatever you’re o? Marketing Must Relate to You.

Lead Ranking 160

Lead Ranking Sales Qualified Leads Marketing Prospects Lead Scoring 160

Biznology

MAY 17, 2021

Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. I’m kidding, of course. Here are a few to consider.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

SEPTEMBER 8, 2014

This time around, the change is happening to an intangible product: knowledge. We built moderns roads, automated factories, warehouses, cargo ships, satellite monitoring systems, free trade blocs, sophisticated marketing, and just-in-time processes to make goods flow freely to create demand and meet it with enough supply.

Product 80

Product Mobile Marketing Work Management Correlation 80

Biznology

OCTOBER 7, 2020

Always on the lookout for new ways to identify prospects and generate leads in business markets? This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Now they can spend more time in productive conversations with interested prospects.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

FEBRUARY 7, 2018

An effective marketing strategy is a must for the success of even the best product of industry. There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Advertising is a part of marketing but has a much wider ambit. Marketing is a process and not an event.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

NOVEMBER 27, 2012

Well, the best way is to let them in on your process, your magic, and what makes your products and services special. In a post-recession America, more and more people are interested in investing their hard-earned dollars into people, into personal production, into innovation, and into a generous attitude. How, you ask?

Social Media 80

Social Media Process Product Media 80

Biznology

MARCH 17, 2011

Manufacturing businesses are like that--there is a clear distinction between a test and a product. If you sell consumer packaged goods, clearly you can tell the difference between the research department taste testing a new kind of cookie with 100 people and actually mass producing them to ship to every store in the free world.

Product 80

Product Work Management Marketing Research 80

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Biznology

DECEMBER 27, 2019

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. This will eventually guide your customers in the direction of purchasing a full product or service. The Free Trial Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

MARCH 12, 2018

Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? In conversation with a client earlier this week, it occurred to me that the one thing I talk about almost endlessly when it comes to using your website as a marketing tool is what I rarely mention when talking about email marketing.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Biznology

NOVEMBER 1, 2021

If the seller delivers a good product or service, on time, at a reasonable price, offers new ideas and solutions, and becomes a trusted partner, that’s what will keep the competitors at bay. There are some exceptions in the small business arena, and in product categories that cross the line between business and consumer.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Biznology

FEBRUARY 22, 2018

All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. Take a look at these five tips for creating a successful digital marketing campaign. Post regularly, and ensure there’s a unified identity to your posts.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. We are lucky to have all these skilled B2B marketers in our camp. We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

JANUARY 6, 2020

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. Catch her informative keynotes at B2B marketing conferences here and abroad. As such, Valerie is an avid follower of B2B marketing methods, to fill the seats and keep attendees coming year after year. Thanks, Sean, for a great experience.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

JANUARY 31, 2019

I’ve spent a fair amount of time talking to digital marketing professionals about what’s important to them, sharing some of our product roadmap, and seeing where there’s alignment and where there may be market opportunity. We’ll be paying attention to these as we build solutions and go to market.

Top of Funnel 148

Top of Funnel Marketing AI Planning Digital Marketing Funnels 148

Biznology

SEPTEMBER 8, 2017

We usually write about digital marketing around here, but I was surprised at the articles that we’ve collected around offline marketing over the years. Everything I know about marketing I learned in kindergarten. Everything I know about marketing I learned in kindergarten. Content marketing is for salespeople, too.

Marketing 177

Marketing Organization Email Marketing Brand Identity 177

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please! John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

DECEMBER 29, 2017

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. More growth in marketing technology—and more consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

JANUARY 5, 2017

Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead. Adopt a test and learn mindset. Everything.

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

MAY 12, 2017

But if she and a coder talk with the marketer on the project about the goals for a particular web page, they’re more likely to come up with something that makes the most of the available technology. You should consider this in your own sales and marketing, whether digital or traditional. Sales and marketing should work together.

Work Management 141

Work Management Marketing Management Content Marketing Content 141