article thumbnail

CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. Now, CDP is too important to be left to marketers.

article thumbnail

The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever. Data ownership.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use customer data to develop marketing insights

Biznology

A small business can gain insight into customer behavior and buying preferences which can improve marketing communication. Without basic customer details and a line of communication to your target market, your other data isn’t helpful. The post How to use customer data to develop marketing insights appeared first on Biznology.

article thumbnail

Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

article thumbnail

OUR CULTURE

Excelsior Research

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Digital Marketing. GDPR Policy. Privacy Policy. Terms & Conditions. LEAD GENERATION. DEMAND GENERATION. CONTENT SYNDICATION.

article thumbnail

What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

Privacy Policies: Your privacy policies may need to be aligned with the new GDPR requirements and you will need to document your legal basis for processing personal data. This would include marketing automation systems (e.g. Update the privacy policy on your website with your legal team to follow GDPR regulations.

article thumbnail

How to make your landing page irresistible and drive leads

Liveintent

Remember, people are inundated with marketing messages, so make your CTA copy worthy of a click. Your font, colors, visuals, navigation, logo, and videos should mimic your website, ads, social media profiles, and all other marketing channels. Carry through your usual tone within your landing page from all other marketing channels.