CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
It’s eleven years since the term “customer data platform” appeared in 2013. Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. Now, CDP is too important to be left to marketers.
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