Excelsior Research

SEPTEMBER 2, 2022

Top 4 tricks to improve meta description. Finding it hard to write a meta description for your written content? We say, we have a solution to your problem, read Top 4 tricks to improve meta description blog and improve the quality of your content. Top 4 tricks to improve meta description.

eCommerce 52

eCommerce Keywords Traffic Impressions 52

Hubspot

MAY 8, 2020

However, there was one function of a blog post that took some time getting used to, and that was a meta description. At first, I didn't know the purpose of a meta description, and why it was so important that I should add one to a blog post. Before all that, though, let's discuss what a meta description is.

Work Management 99

Work Management Marketing Management SERP Keywords 99

ClearVoice

MARCH 19, 2021

What is a meta description? A meta description is a snippet of code on each page of your website that tells search engines and other applications what the description of your page is. When you perform a search on Google, the descriptions below the links you’re seeing in the results are meta descriptions.

Small Business Marketing 52

Small Business Marketing Google Search Marketing Studies 52

Pearl Digital Marketing

APRIL 24, 2019

My agency conducts dozens of SEO audits on websites each week, and for small businesses, there is one common glaring issue - a missing meta description. This is problematic as the meta description describes the page's content and is used by search engines when displaying search results.

SEO 77

SEO Display Small Business Marketing Ad Agencies 77

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

NuSpark Consulting

MAY 5, 2012

Hi, It’s Paul Mosenson, President of NuSpark Marketing. Most SEO people aren’t marketers. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework. First, what exactly is the Meta description?

Lead Scoring 100

Lead Scoring Lead Ranking SEO Generation 100

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. This includes optimizing content, headings, meta tags, and URLs.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. Copywriters can be hired as solo individuals, as part of B2B content marketing services , or they can be hired through copywriting agencies. Contributed post.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

SEMrush

OCTOBER 27, 2017

Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions.

SEO 49

SEO Tips Best Practices Marketing 49

SEMrush

MAY 5, 2017

This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO.

SEO 71

SEO Optimization Marketing 71

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” Simple SEO: Write meta descriptions that scream, ‘Click me!’ That’s why you want to write a strong page title and meta description. What is SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. The most basic elements of search results are titles, descriptions, and URLs. Search Result Descriptions. Best Practices for Meta Descriptions. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

APRIL 6, 2020

But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Quick Takeaways: Content marketing must deliver timely, reliable, and relevant information your customers or patients need to make decisions. Make Sure that Your Content Matches the Promise in the Meta Description.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Fount Media

JULY 21, 2023

Meta Title- How To Find The List For Your Healthcare Marketing Campaign url – How to source the healthcare marketing list Meta Description: Read our blog article about healthcare email marketing and 5 best steps to source an email list for an effective email campaign.

Email Marketing 96

Email Marketing Email Campaigns Paid Search Agency Marketing 96

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. So are URLs, meta titles, descriptions, and headings. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience. Keywords are still important. How do you know?

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Marketing Insider Group

OCTOBER 17, 2023

Over 50% of marketers say keyword rankings and organic traffic are the top ways to measure SEO strategy success. Take a look at their meta tags, content quality, and site structure. Meta matters. Look at their meta titles and descriptions. This gives you an idea of their SEO strength. Keyword rankings.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Webbiquity

NOVEMBER 29, 2019

Many companies don’t have the budget to launch a full-scale digital marketing campaign. Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. The best approach for this is influencer marketing. Guest post by Sean Dudayev.

SEO 283

SEO Paid Search Agency Lead Scoring Lead Ranking 283

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Hubspot

MARCH 10, 2016

Meta descriptions. Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk nerdy to me. Meta descriptions, despite their stereotype, can be broken down in a fairly simple way. Check it: First Things First: What is a Meta Description?

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

DivvyHQ

MAY 18, 2023

Learn how to create engaging and relevant content, repurpose existing content, and optimize titles, visuals, and meta descriptions to boost your website's visibility. Get ahead of the game with these 8 content-driven ways to increase organic search traffic in 2023.

Traffic 79

Traffic Organization Content Keywords 79

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Marketing AI 91

Marketing AI Marketing Management User-Generated Content Amazon 91

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Single Grain

FEBRUARY 3, 2024

Among all strategies to enhance online visibility, one often underestimated yet crucial element plays a significant role: the meta description. Elevate Content Visibility What’s the Big Deal About Meta Descriptions? The relevance of meta descriptions extends beyond mere summaries. Seems easy enough, right?

Traffic 102

Traffic Work Management Click Rate CTR 102

Go Beyond SEO

FEBRUARY 21, 2024

By leveraging SEO, you can reach a wider audience and tap into new markets, expanding the reach of your accounting firm. Incorporate these keywords naturally throughout your website’s content, including in your page titles, headings, meta descriptions, and body text. What are some effective SEO strategies for Accountants?

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Spiralytics

JULY 19, 2023

You will find many WordPress themes in the market. However, the catch is, there are several WordPress plugins in the market. Meta description to improve click-through rate Meta description is the small blurb that appears underneath your website on the SERP that includes information about your page.

CMS Development 91

CMS Development Optimization SEO Practices 91

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing updates and reports. The Importance Of Lead Generation Content Marketing. Read more here.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

MLT Creative

MAY 21, 2012

To meta tag or to not meta tag. The debate on the HTML meta tags’ relevance and usefulness in search engine optimization continues. According to Search Engine Watch , we witnessed the demise of the meta keyword tag years ago. But does the meta description tag still have merit? What's meta?

Tagging 40

Tagging SEO Advertising Agencies SERP 40

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Looking to elevate your B2B digital marketing efforts?

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

DAGMAR Marketing

JANUARY 22, 2024

2 – Leaving the Title Tags and Meta Descriptions Behind Don’t let your optimized title tags and meta descriptions get lost in the transition. Meta Descriptions: While meta descriptions aren’t a direct ranking factor, at the very least, they play a crucial role in the click-through rate on a search results page.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

DivvyHQ

MAY 2, 2023

Find out how SEO strategies like keyword usage, readability, and meta descriptions can influence customer experience, and discover 7 practical tips to help you optimize for both search engines and your users. Today, SEO isn't just about driving traffic to your website; it also plays a crucial role in customer experience.

Optimization 59

Optimization SEO Keywords Traffic 59

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

seo.co

FEBRUARY 1, 2023

Local restaurants, retail stores, doctor’s offices, dentists, lawyers and so forth all benefit from using some type of local optimized marketing strategy. The profile must contain as much information as possible including a thoughtful description, pictures, contact details, store hours, and hopefully reviews. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Schubert B2B

FEBRUARY 18, 2022

Google is the most widely used search engine in the world, owning about 86% of the market share. Your URLs should be descriptive and easy to read. Under the URL and title should be a clear meta description, which is a brief description of your business or products. Integrate some of your keywords into this.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Biznology

JULY 25, 2017

In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article. Like this post?

Facebook 175

Facebook Tools Content Marketing Content 175