Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Consumers started demanding that apolitical businesses take on a new level of corporate responsibility.

Social Media 114

Social Media Social Marketing Media Planning 114

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. What other brands peak their interests?

Rules 148

Rules Planning Brand Identity Branding 148

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Even the majority of our own team fit within that demographic. Who are social media marketers, really? She wants to do the same for others.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

SendX

AUGUST 27, 2020

Add to the equation that customers today have no problem with scrapping a purchase because of bad service , and it’s clear that your business depends on communication much more today than it would have even five years ago. Here are some of the best e-commerce tools you should incorporate in your business right now!

Marketing Automation Services 370

Marketing Automation Services Marketing Management Tools Customer Satisfaction 370

SmartBug Media

JUNE 14, 2022

Is your growing e-commerce brand not getting enough from your email marketing strategies? You’re in luck: SMS marketing may be the answer. In this article, we’re touching base with Navin Jain, Strategic Account Executive for SMS at Klaviyo, to talk about the benefits of SMS marketing. But is SMS really the way to go?

SMS 98

SMS Enterprise Management Multi-Channel Planning 98

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

NetLine

OCTOBER 30, 2023

The B2B Black Hole. Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. What is the B2B Black Hole? That’s a fear in and of itself.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Marketing Insider Group

NOVEMBER 10, 2020

Marketers have spent most of the last year scrambling. No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year. Obviously, things turned out differently.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

PR 132

PR Work Management Paid Search Agency Planning 132

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For a non-alcoholic beverage brand, where I led social strategy, we prioritized messaging for Sober October and Dry January. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaigns 113

Campaigns Ad Building Brand Identity Branding 113

Optinmonster

OCTOBER 24, 2022

Are you looking for creative Black Friday marketing ideas to grow your business? Black Friday is arguably the most important day of the year for many entrepreneurs. In this article, we’ll share our favorite proven marketing ideas for Black Friday to help you make the most of this important marketing opportunity.

Paid Content 58

Paid Content Planning Marketing Budget Paid Search Agency 58

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Marketing Insider Group

DECEMBER 1, 2023

As an experienced marketer and seller, I’m painfully aware of how sellers often listen only to ‘recognize a need’, or coaches listen for a problem they’ve had success resolving before, or managers listen for a difficulty they know how to regulate. Comparing one’s own perceptions to what others observe can provide striking bits of insight.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Email Marketing Software. Ad Intelligence.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

ClickZ

JULY 12, 2023

Stanley Black & Decker, a leading provider of tools and industrial equipment, began a significant transformation in recent years. While the company’s primary business is B2B, it acknowledges the significance of gaining insights into consumer preferences and needs to better support its B2B partners and drive demand.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Martech

FEBRUARY 9, 2024

I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and culture. For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space?

Communities 108

Communities Top of Funnel Word of Mouth Enterprise Management 108

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

NOVEMBER 27, 2020

2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. Black-owned businesses have been disproportionately impacted by the global pandemic. Black Chambers, Inc., How to Support Black-Owned Businesses.

Paid Search Agency 101

Paid Search Agency Peer-to-peer Business Advertising Agencies 101

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Sprout Social

JULY 6, 2020

As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. You might have recently published a corporate statement in support of Black Lives Matter and racial justice. That’s all a great start.

Social Media 145

Social Media Paid Search Agency Marketing & Strategy Media 145

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

Brand Identity 129

Brand Identity Branding Lock-In Communities 129

Onalytica B2B

OCTOBER 26, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. . Last week this blog post drew to a close, meaning you should be all set to get going with your strategy.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

JANUARY 4, 2022

“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. ’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Starting with strategy.

Organization 137

Organization Ad Building Work Management Thought Leadership 137

Liveintent

NOVEMBER 2, 2021

Once the pandemic hit and Google announced the deprecation of the third-party cookie , however, the value of email as an owned, opt-in channel kicked into overdrive. The beauty products brand produces email content about skincare and shaving techniques for its target audience of Black men. Take Bevel, for example.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Metaverse brand activations: What they look like today.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Heinz Marketing

DECEMBER 5, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. An in depth look at Gen Z and how to tailor your CX strategies for this next generation of customers. 6 Ways to Support Black-Owned Businesses During the Holidays.

Planning 112

Planning B2B B2B Sales Work Management 112

Biznology

NOVEMBER 11, 2020

They surveyed more than 8,000 individuals across eight markets (United States, Canada, United Kingdom, France, China, India, Singapore, Malaysia), having them rate more than 75 brands on their perceived strength of purpose. He preached that “The business of business is business.” Same with your rainbow-colored logo.

Work Management 173

Work Management Marketing Management Paid Search Agency Consulting 173

Salesforce Marketing Cloud

OCTOBER 14, 2021

Diving into all things Salesforce Dictating my own career A #MomentMarketer is born Stepping up as a leader Seven ways to supercharge your marketing career #FutureCMO. After 20 years in marketing, I thought I’d nearly done it all — SEO, social media website design, event planning, and more. Dictating my own career.

Peer-to-peer 92

Peer-to-peer Planning Thought Leadership Work Management 92

Hinge Marketing

JANUARY 5, 2023

Midway through the movie, McConaughey and the team of scientists arrive at their first planet to explore, one situated in close proximity to a black hole. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Hubspot

DECEMBER 30, 2019

billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts. compared to 2018.

Research 99

Research Ads eCommerce Customer Surveys 99

chiefmartech

MARCH 13, 2024

Mid-market companies (500 to 2,500 employees) have 245. 4) A tremendous number of free or freemium websites that employees use that nobody thinks of as “apps”, even though they’re delivering data or functionality that help run your business. And large enterprises have 650. Do you consider Google search an app?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Sprout Social

MAY 3, 2022

The challenges of cannabis social media marketing. From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product. Weed For Black Women. A post shared by Weed For Black Women (@weedforblackwomen). 4 brands elevating their cannabis social media content.

Social Media 89

Social Media Brand Identity Branding Media 89