Marketing Insider Group

JULY 15, 2020

Life as we knew it, along with the “marketer’s playbook,” has completely gone out the window. In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . These four marketing trends might help you reach your customer base in this continuing uncertainty.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Martech

NOVEMBER 15, 2023

Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Consumers are looking to spend, and it’s not too late for marketers to act. Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. Black Friday. A survey of U.S.

Act-On 117

Act-On Trends Paid Search Agency eCommerce 117

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advantage+ creative optimizations. in conversions.

Ads 82

Ads Mobile Advertising Marketing Management Tagging 82

Unbounce

DECEMBER 1, 2021

Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. Ads Manager ads appear in Facebook and Instagram feeds, and often have designs similar to each platform’s standard posts. Now, let’s see how a carousel ad looks on Instagram: Image courtesy of Overtone/Instagram.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Incentivize them with gift cards and other rewards.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. Sometimes, the right time to reach your audience is when they’re not shopping. Allow SmartBug Media’s marketing experts to break it down. A Shopify-Instagram integration effectively: 1.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Martech

OCTOBER 20, 2023

Additionally, 74% of shoppers think AI will also find deals and special offers as they shop. For instance, 39% of shoppers surveyed said they’re more likely to buy from a brand that uses AI as part of the shopping experience. Social shopping. The study also found significant interest in shopping on social platforms.

Marketing AI 123

Marketing AI Amazon Differentiation Loyalty 123

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. Shoppers in the U.S. Why we care.

Advertising Agencies 110

Advertising Agencies Amazon Advertisements Advertising 110

Sprout Social

APRIL 20, 2022

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. In this article, we’ll discuss eight ways to make money on Instagram. Instagram Shopping. Instagram Ads.

Budget Programs 124

Budget Programs Paid Search Agency Tagging Ideal Customer Profiles 124

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It’s a one-stop shop that’s excellent for beginner creators and brands. What is the difference between Facebook and Instagram Creator Studio? View your notifications and to-do list.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Unbounce

JUNE 28, 2022

More people are shopping online than ever before. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Ecommerce is your traditional online shopping experience. Source: Target/Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Sprout Social

SEPTEMBER 21, 2022

People love shopping on their phones. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. Marketplace shopping apps. Shopping apps for clothes. Social media shopping apps. Cashback shopping apps.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

Sprout Social

NOVEMBER 30, 2021

Today, it’s easier than ever to shop online with just a few touches on your smartphone. Before 2020, online shopping was already on the rise. Livestream shopping. Why make someone leave Instagram if they can just click on a product tag and purchase something in less than a minute? billion in 2022. Conversational commerce.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

ClearVoice

DECEMBER 8, 2021

As we approach the end of 2021 and launch into a new year with new marketing opportunities, here are some of the top trends, tips, and news tidbits to look out for. Digital Marketing Trends: Twitter enhances e-commerce support with ‘Live Shopping’ experience. Take a breath, reader.

Trends 115

Trends Examples Paid Search Agency Advertising Agencies 115

Sprout Social

SEPTEMBER 30, 2021

Businesses shouldn’t be shy about selling on Instagram anymore. Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

User-Generated Content 112

User-Generated Content Social Media Custom Publishing Eye-Tracking 112

Martech Advisor

JANUARY 8, 2020

What does the future of Instagram look like in 2020? How will the latest updates impact the Instagram 2020 trends for marketing? Instagram (IG) has seen an explosion in growth, with over a billion active users on the platform. Instagram Reels : According to a TechCrunch report , Instagram launched Reels (Cenas) in Brazil.

Advertising Channels 104

Advertising Channels Social Marketing Planning Paid Search Agency 104

Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Social apps: Instagram. If your brand doesn’t have a focus on mobile-first marketing, perhaps it should. AI is here. Video streaming apps: ReelShort.

Spending 123

Spending Marketing AI Mobile Advertising Mobile Marketing 123

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Why Pinterest? Research keyword trends and topics. Are you ready?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Hubspot

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. Consumer perspective: Facebook is the most trusted social shopping platform among consumers , and they also report it offers the second-best in-app shopping experience.

Advertising Channels 65

Advertising Channels Best Practices Purchase Intent Trust Marketing 65

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Brands are continuing to find success in mobile apps.

Studies 124

Studies Research Emarketing SMS 124

Contently

FEBRUARY 17, 2023

If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. Ever used a filter on TikTok or Instagram? This is good news for businesses and their marketing teams. It’s a disruptive technology primed to change how buyers shop and interact with brands.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Valasys

APRIL 25, 2024

Digital marketing is a term all businesses are familiar with. In this article, we will explore some digital marketing trends that will boost business growth in 2024 and help you stay competitive in the following year. It is now taking strides in almost every sector of life, and digital marketing is no exception.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

Sprout Social

FEBRUARY 6, 2023

Use the analytics feature to tailor your social media marketing strategy and prove ROI. For example, if your goal is to increase sales, choose a platform with shopping features. Choose based on your time and resources How much time can you commit for social media marketing and management? And don’t forget about social listening.

Social Media 101

Social Media Features Media Curation 101

Martech Advisor

DECEMBER 10, 2019

From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. As we look forward to 2020, it’s clear that the groundbreaking developments we saw this year in social media will continue to redefine and reinvent how brands approach online marketing.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. In this article, we’ll explore: What social shopping is and why it’s huge for brands. The different types of social shopping.

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

The Marketing Blender

OCTOBER 14, 2022

But perhaps the best part about Facebook Ads is that you can track your results with precision, meaning that you can always be sure that your marketing efforts are paying off. #2 2 Instagram Shopping. With over 800 million monthly active users, Instagram is a force to be reckoned with. 3 LinkedIn Sponsored Content.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. Instagram Reels in particular was a major win for Meta in Q2 2023. billion to 2.06

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Sprout Social

AUGUST 19, 2021

Online shopping is going social. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest.

Stats 133

Stats Examples Tips Top of Funnel 133

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Sprout Social

MAY 4, 2021

Online shopping is going social. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

ClearVoice

JANUARY 3, 2022

A new year has come, and along with it, new opportunities, new lessons, and new content marketing trends and examples. So, let’s get on with learning together about how to make our 2022 marketing efforts stellar. Digital marketing trends: Forever 21 jumps into the metaverse with virtual fashion stores on Roblox.

Trends 116

Trends Campaigns Advertising Agencies Sample 116