Biznology

OCTOBER 23, 2017

People will have the power to replace all or parts of their advertising, content, and consumption with what they want. If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Launch Marketing

FEBRUARY 28, 2024

In a competitive manufacturing market, marketers are presented with many challenges and opportunities. With constantly changing trends, marketers must navigate buyer expectations, what is effective and much more. While it might seem enticing to use every marketing channel, you do not need to have a presence on every one.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Planning 62

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 75

Marketing AI Advertising Agencies Planning Work Management 75

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video. Why we care.

Video Marketing 99

Video Marketing Planning DemandBase Guidelines 99

B2B Digital Marketer

NOVEMBER 9, 2023

Harness the power of data-driven creativity to revolutionize your marketing approach. Introduction In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. The conversation also touches on the impact of technology on marketing.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved. However, an AI-driven website (hah!)

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. A killer employee experience is critical. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for. Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . How to use content to initiate and nurture relationships. Content consumption has only continued to accelerate.

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. How to engage prospects. Community marketing. Video reigns supreme in the remote, digital era.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Martech

NOVEMBER 7, 2023

I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. What does this have to do with digital marketing? Quite a bit.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Ads Bandwidth 104

Choozle

MARCH 20, 2024

From actionable insights to real-world strategies, discover how to seize the untapped potential of this cookieless frontier. Video Streaming Market Just how big is the video streaming market? Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1 trillion by 2030.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Marketing Insider Group

OCTOBER 22, 2020

For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since. One of the biggest reasons for this is due to the lack of inventory in the market—total listings are down a staggering 39% YOY. I’m sure the story for many of you is the same. Let’s begin to build the case from this report.

Analysis 247

Analysis Ad brokers Content Work Management 247

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? But how do you influence your customers’ behaviors? Are your marketing efforts aligned with your customer’s goals? Why is this important?

Advertising Agencies 134

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 134

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

Marketing Mix 107

Marketing Mix Marketing Attribution Lead Ranking Planning 107

PathFactory

NOVEMBER 23, 2021

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels. We also saw notable changes among bingers — visitors who view multiple assets in one session. We decided to find out.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Shift to A Digital Reality.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #1: Email Marketing and Automation. Our Services.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

NetLine

JUNE 9, 2021

This blog features research from NetLine’s annual State of B2B Content Consumption and Demand Report for Marketers. To learn more about the buying behaviors of B2B professionals, download the 2021 Content Consumption Report. Webinars Dominated Digital Marketing in 2020. Webinars Were On-Pace to Breakout Before COVID-19.

Webinar Metrics 52

Webinar Metrics Trends B2B Marketing Top of Funnel 52

Conductor

AUGUST 5, 2021

Algorithms have matured significantly over time, though, and companies are now judged (and ranked) based on the expertise, authority and trustworthiness of their content (fondly known in the marketing world as E-A-T). Know what to write and how to write it with AI-driven recommendations from Content Guidance.

Features 116

Features Content Marketing Content SERP 116

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. They liked how I translated research into persuasive communications.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. In your small or medium-sized business, you’re probably wondering how. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. First, let’s talk about the B2B consumption “big picture.” increase YOY. That’s wild.

Demand 52

Demand B2B Webinar Metrics Intent 52

Pam Didner

MAY 7, 2021

Watch this video where I discuss how to implement Artificial Intelligence into your marketing for your business | Tools & Strategy Pitch. And how can we help them to learn? Here are the benefits of Artificial Intelligence in the context of marketing. AI is everywhere…. That’s AI at work. You won’t regret it!).

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 102

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 102

SmartBrief - Marketing

JULY 20, 2023

What is a mid-year marketing checkup? A marketing checkup isn’t unlike your regular twice-yearly dental checkups. You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages. Then you can make changes.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

ClearVoice

SEPTEMBER 15, 2020

Just as the Great Depression inspired Hollywood’s Golden Age , the COVID-19 pandemic will have a significant impact on how and where people consume online media. What businesses are giving them to consume, and how they’re doing it, is undergoing a rapid transformation. What is content marketing? (A

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104