SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing. To stay on top of your game, you need to spice up your social media marketing. It makes sense to go where the leads are.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 100

Enterprise Management Paid Search Agency Planning Marketing Management 100

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights?

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Heinz Marketing

FEBRUARY 22, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. I graduated with my degree in digital marketing several years ago, but with the ever-changing technology and evolving digital strategies , I always find something new to get excited about. Right now, these are 3 digital marketing trends that I am excited about!

Trends 130

Trends Planning Social Media Paid Search Agency 130

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. AMA (Ask me anything) sessions are one popular way to go live and attract an audience.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Contently

FEBRUARY 17, 2023

These new technologies are simplifying our lives at home and work in awe-inspiring ways. Right now, everyone’s talking about generative AI and how it’s transforming content and design. If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. 90% of them say they are “open to new ideas when using Reddit,” and 74% say “Reddit is where I go to challenge my thinking and views.”²

Research 143

Research Loyalty Case Studies Communities 143

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Unbounce

DECEMBER 1, 2021

Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. Ads Manager ads appear in Facebook and Instagram feeds, and often have designs similar to each platform’s standard posts. Check out how you can advertise multiple products at once for viewers to swipe through.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. They liked what they saw on social enough to go off-platform and hear what you have to say. This action furthers their connection with your brand.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-Based Marketing: What Is It? Account-Based Marketing Examples. Live Events.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

seo.co

OCTOBER 4, 2022

The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens. Depending on your target audience , TikTok is a great marketing channel.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Hubspot

DECEMBER 14, 2020

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform.

Tools 101

Tools Planning eCommerce Paid Search Agency 101

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Or as the Verge put it : “Instagram is focusing on becoming TikTok.” The First Era of Social: The News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Salesforce Marketing Cloud

FEBRUARY 20, 2024

The tingling or the numbness goes away after a little while, and they go on with their lives. Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing. I did what any millennial would do. “I

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Milena opens up about her top priorities when she first started at Namogoo and how gaining a deeper understanding of your target audience is not always an easy task.

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time.

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Brand Identity Branding 101

Buffer

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. There are a ton of occasions where sharing an Instagram collab post can be more powerful than simply tagging another account. What is an Instagram Collab Post?

Social Media 114

Social Media Media Marketing & Strategy Tagging 114

Contently

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. They cover everything from hospital trips, to symptoms to medication and products that make their lives easier.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. Reason #3 Get practical tips on how to improve as a B2B professional.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But if your followers fail to convert, the entire marketing strategy becomes pointless. As a marketer, you post content daily or sometimes weekly.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Sprout Social

JANUARY 6, 2021

In other words, video is still very much an effective tool in a marketer’s arsenal. And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. Embrace video as a primary marketing avenue. Consider this your wake-up call.

Marketing AI 98

Marketing AI Advertising Channels Video Marketing Youtube 98

Martech

JULY 21, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Last week we shared how to conduct a great Daily Huddle as part of the multi-step Launch Cycle.

Planning 109

Planning Paid Search Agency Work Management Opinions 109

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Navigate the Channel

AUGUST 16, 2023

In the ever-evolving world of construction and design, trends come and go, shaping the way we live and build. As the building industry continues to evolve, it’s crucial for marketers to stay ahead of the curve and capitalize on emerging trends. RELATED: The Customer Journey: The Future of B2B Marketing?

Trends 65

Trends Ad Building Product Planning 65