goals-of-marketing Marketing Related Topics 
KoMarketing Associates
MAY 24, 2023
Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience.
KoMarketing Associates
APRIL 26, 2023
Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. About 11% of respondents admitted to being “unsuccessful” in this area altogether.
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KoMarketing Associates
AUGUST 3, 2021
Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. This is followed by SEO (40%) and account-based marketing (more than 30%). This is followed by website (80%), email marketing (~60%) and content marketing (~40%).
ClearVoice
JANUARY 8, 2024
.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. But personalized prospecting is possible at scale with the right resources in place.
KoMarketing Associates
NOVEMBER 26, 2019
Although most marketers have developed a customer experience strategy, new research suggests that they are still facing numerous challenges to achieving their top objectives with these tactics in place. Luckily, marketing budgets are set to grow in the coming months, which may improve the customer experience, according to the survey.
Vision Edge Marketing
MAY 2, 2019
In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” higher levels of sales and marketing alignment than other companies.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Explore the ZoomInfo Playbook to find activities that align with your goals, set up your workflows, and add them to your GTM motions. Economic uncertainty. Thankfully, there’s an answer.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started?
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. You won't want to miss out on these insights!
Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. How is a marketer supposed to make the business case for better content marketing? and win (or keep!)
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor
What are B2B Marketers doing right now to continue their growth during these still uncertain times? Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals. Curious to learn more? This is a session you won't want to miss!
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Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers.
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