Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Consistency Is Key.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Webbiquity

JULY 28, 2022

Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails. Additionally, product launch emails are great for re-engaging inactive customers and raising brand recognition. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. What a Content Marketing Agency Does.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. The post Content Marketing Examples: The Best Company Blogs from Lesser-known Brands appeared first on Marketing Insider Group.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

BOP Design

OCTOBER 20, 2022

Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. Brand Color Palette. Button styles. The Footer.

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Content Marketing Institute

JULY 1, 2020

Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples.

Brand Identity 145

Brand Identity Branding Examples Content Marketing 145

Litmus

NOVEMBER 16, 2023

Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Which typefaces you can use in email The benefits of email typography How to add font styles to your email Email typography best practices Real-life examples of great email typography What is typography in email?

Class 101

Class Tagging Paid Search Agency Design 101

SmartBrief - Marketing

FEBRUARY 11, 2024

This guide is here to help you navigate the realm of email CTAs. Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Are you finding that your emails aren’t getting the response you were hoping for?

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Walker Sands

OCTOBER 19, 2023

As we weighed options, we watched about a dozen videos to compare different brands, models and design features. Savvy marketers are realizing that smart video marketing goes a long way. There are many different styles of video content — from animated to live action and the infinite possibilities in between.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Hinge Marketing

APRIL 27, 2022

But a brand manager Emerson was not. In branding today’s professional services firm, consistency is king. And brand style guidelines are the keys to the kingdom. What Are Brand Style Guidelines? The guidelines identify the key elements of the brand and explain how to use them. Brand style guide.

Guidelines 89

Guidelines Brand Identity Branding Enterprise Management 89

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. Whether your focus is on improving open rates or boosting click-through rates, this feature ensures that your evaluation criteria are perfectly matched to your marketing goals.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. These goals include increasing brand awareness, generating leads, or boosting engagement.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Barnes highlighted Red Hat’s “word nerds” group, which worked on creating a style guide. Here are a few of my main takeaways.

ROI 115

ROI B2B Work Management Guidelines 115

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. The realization of this very trust and connection led me to explore the world of micro-influencer marketing at SocialPilot. If you are not sure about micro-influencer marketing or not an expert on how to use them exactly, this guide is just for you.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

Vision6

JULY 5, 2020

If after reading our headline you decide to find your information from a textbook-style article on the 4 Ps of marketing *gag* we wish you luck! But if you’re interested in learning tried and true methods for a content marketing strategy that actually works, this one’s for you! What do you want your brand to be known for?

Content Marketing 90

Content Marketing Planning Allocation Marketing Analytics Tools 90

ClearVoice

DECEMBER 18, 2023

What are brand guidelines? Brand guidelines are the visual and verbal elements that shape and define your brand. When crafted well, they are the components that come together to distinguish your brand from the competition… even if your audience can’t quite put their finger on what they are. What is your company’s purpose?

Guidelines 93

Guidelines Brand Identity Branding Loyalty 93

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? Leveraging the latest design trends can help your brand establish (and maintain) relevancy—and can even help build trust with your subscribers. Minimalism.

Marketing AI 99

Marketing AI Design Email Marketing Trends 99

ClearVoice

JANUARY 31, 2024

However, you must have a firm grasp of the intricacies of outsourcing; otherwise, you risk falling for common yet highly damaging mistakes that can ruin your content marketing campaigns. In this guide, we’ll help you learn how to outsource your content. Articulate your brand mission, personality, and values in your style guide.

Business 52

Business Guidelines Content Advertising Agencies 52

ClearVoice

JANUARY 31, 2024

However, you must have a firm grasp of the intricacies of outsourcing; otherwise, you risk falling for common yet highly damaging mistakes that can ruin your content marketing campaigns. In this guide, we’ll help you learn how to outsource your content. Articulate your brand mission, personality, and values in your style guide.

Business 52

Business Guidelines Content Advertising Agencies 52

Buffer

APRIL 28, 2022

Guide your audience to the right products for them Instagram can be a great tool for discovery – one in two people use Instagram to discover new brands and products. Using Stories, you can guide your followers down the sales funnel by showing them specific products for their specific needs.

Top of Funnel 119

Top of Funnel Ideal Customer Profiles Small Business Marketing Paid Search Agency 119

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Hubspot

APRIL 27, 2021

Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. These conventions are specified in our writing style guide.

Rules 97

Rules Buyer Personas Guidelines Paid Search Agency 97

Content Standard

AUGUST 6, 2021

If you find yourself looking for a text geared at bolstering your marketing career, you’re not alone. The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. Take your marketer’s hat off for a moment and be the buyer. Helpful but not condescending.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track. Simply put, they’re the secret to any high-performing content program.

Efficiency 136

Efficiency Design SME Budget Programs 136

Martech

SEPTEMBER 12, 2023

Dig deeper: The rise of generative AI: A marketer’s guide to textual and visual AI content For example, a salesperson could ask Einstein Copilot about a new account, a customer service representative could ask about how to handle a return, and a product manager could ask about how to create a customized storefront.

Marketing AI 119

Marketing AI Work Management Marketing Automation Services Marketing Management 119

ClearVoice

JULY 31, 2023

More than a mere collection of instructions, a comprehensive brief serves as the guiding compass that steers freelance writers through your brand’s distinct identity, the demographics, the needs of your audience, and your project’s unique specifications.

Optimization 92

Optimization Content Enterprise Management Psychographics 92

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. What Exactly Is Influencer Marketing? The process of influencer marketing is a gamble that can work wonders when played right. So, let’s get started with the basics. Here we go!

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Animalz blog

MARCH 21, 2024

Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. When most content marketers think of a blog, they imagine a reverse chronological feed of posts. Lattice, an employee engagement platform, is a great example.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81