Hubspot

SEPTEMBER 17, 2015

Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results. Learn how to incorporate into your marketing campaigns here.

Campaigns 28

Campaigns Paid Search Agency Planning Marketing Management 28

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. The NIL market is worth an estimated $1 billion annually. Read more here.

Trends 82

Trends Planning Work Management Marketing Management 82

Vision6

OCTOBER 12, 2020

We don’t like to brag but email marketing is the clear winner when it comes to helping Nonprofits find, grow and keep their donor base. By diving deeper into your donor personas you can gather the relevant data to take your email personalisation to the next level. So to give yourself a fighting chance, personalisation is a must!

Examples 98

Examples Urgency Marketing Trigger Marketing Paid Search Agency 98

ClearVoice

JANUARY 17, 2019

Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Segment your donors.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

ClearVoice

JULY 27, 2023

But this seven-step framework inspires good storytelling that can be applied to charitable work, policy campaigns, marketing, and branding. 5 cool examples of how to use Freytag’s Pyramid in modern marketing: 1. Yet those who strive to use the paradigm when creating their content for marketing can see how it pays off.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Research 102

Research Content Marketing Planning Work Management 102

Conversica

JUNE 30, 2020

Many of our partners offer specialized expertise in markets that benefit from our Intelligent Virtual Assistants (IVAs). These challenges include delivering two-way, human-like communications to prospects, bringing on new donors, and cultivating current donors that expand current relationships for greater giving.

Marketing AI 84

Marketing AI Webinar Metrics Marketing & Strategy Verticals 84

Predictive Response

SEPTEMBER 15, 2020

It costs a lot more to attract new donors to your non-profit than to retain your current ones. As much as you are working overtime to attract new donors, you should work on strategies to keep your existing donor base invested in your cause. Succeeding at doing this trickles down to the marketing strategies you employ.

Newsletter 59

Newsletter Demographics Trigger Marketing Email Marketing 59

SmartBug Media

MAY 15, 2020

In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. A national digital marketing company, SmartBug understands the importance of a digital footprint. Enhance your SEO.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Predictive Response

FEBRUARY 17, 2021

Below are seven Salesforce data fields you need to increase your donor base. Personalization strongly impacts the advancement of customer relationships , according to 74% of marketers. Contact Score Contact score or lead score is the third Salesforce data field you need to increase your donor base.

Lead Scoring 52

Lead Scoring Lead Ranking Deliverability Opt-out 52

BenchmarkONE

JANUARY 20, 2021

Email marketing may seem like just one more thing on your to-do list if you’re an educator (and we know that to-do list is a long one). Here are some tips to help you put together an email marketing strategy that gets the job done. This is perhaps one of the most important aspects of your email marketing strategy.

Email Marketing 80

Email Marketing Marketing Strategy Marketing & Strategy Planning 80

Predictive Response

DECEMBER 2, 2020

Marketing in the non-profit world focuses on building relationships. Email is one of the most effective marketing tools for non-profits because email allows you to target your audience, personalize your content, and maintain strong connections. It typically takes 15-18 touch points with an organization before a person becomes a donor.

Segmentation 52

Segmentation Tips Open Rate Click Rate 52

Hubspot

AUGUST 20, 2019

It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Non-exempt organizations can still raise money, but their donors won’t be able to write off their donations as a tax deduction. Nonprofit fundraising is exciting. It can even seem scary.

Co-Registration 94

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 94

Hubspot

JULY 6, 2020

Whether keeping track of donors, partners, or beneficiaries, contact management for nonprofits is very important and requires the right tools for success. Your team can store necessary information for all of your organization’s contacts including donors and beneficiaries. Best for: Nonprofits looking to scale. Image Source.

Enterprise Management 64

Enterprise Management Work Management Marketing Management Contacts 64

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

Predictive Response

OCTOBER 29, 2020

Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. The stats are also pretty impressive; businesses that use email marketing report a 38x ROI for every dollar they invest in it. So why do some email marketing campaigns fail? Lack of segmentation!

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Hubspot

JANUARY 22, 2021

The Content Marketing Institute incorporates both native download links and curated suggestions for additional on-site content into their Thank You Pages. For nonprofits, political campaigns, and other donor-soliciting sites, use the Thank You Page to provide a window into each donation's impact, right from the start.

Examples 100

Examples Best Practices Landing Pages Urgency Marketing 100

Predictive Response

MARCH 22, 2019

Building and managing a successful nonprofit is never easy, even if your cause has millions of supporters and donors worldwide. Send Timed and Triggered Emails Automatically to Donors and New Supporters . Connect with Donors and Supporters Personally on Special Dates . First-Time Donors. Repeat Donors.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Paid Search Agency 45

Convince & Convert

MARCH 21, 2016

Last month, we asked you to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. Primary Research Question: Which value claim best matches past donors’ motivation to donate again? Why This Contest?

Copywriting 91

Copywriting Clickthrough Lead Ranking Landing Pages 91

Lead Liaison

JANUARY 12, 2018

Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. Offline Methods.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Advertising Channels Lead Liaison 48

Predictive Response

JANUARY 8, 2019

Marketing a nonprofit is not easy. This can be particularly difficult when you’re asking the people to whom you’re marketing to donate money to your organization. Getting past all this in a successful fundraising campaign requires clever marketing strategies. . It’s about creating value for the donor.

Organization 49

Organization Marketing Strategy Marketing & Strategy Planning 49

SEMrush

NOVEMBER 30, 2020

By optimizing your site and marketing practices you can drive up your rankings on search engine results pages (SERPs), getting more charity and nonprofit site traffic that can be converted into paid donors or volunteers, and helping to get out charitable awareness messages.

SEO 86

SEO Practices SERP Best Practices 86

Sword and the Script | B2B

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

Relevance 98

Relevance Email Marketing Paid Search Agency B2B Marketing 98

Predictive Response

MARCH 18, 2019

Building and managing a successful nonprofit is never easy, even if your cause has millions of supporters and donors worldwide. Send Timed and Triggered Emails Automatically to Donors and New Supporters . Connect with Donors and Supporters Personally on Special Dates . First-Time Donors. Repeat Donors.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Paid Search Agency 40

ERDM

MAY 15, 2018

Andrew recently participated in our “4 Questions for Marketing Innovators” series. His points about the need for improved customer journey analytics is critical for all marketers. What is one marketing topic that is most important to you as an innovator? How will this improve the effectiveness of marketing?

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

Porch Group Media

JUNE 30, 2022

But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. So, what insights are B2C marketers relying on today? More than half (57%) of marketers have access to household and contact insights as part of their mover marketing programs.

First-Mover Advantage 52

First-Mover Advantage Dwell Advertising Agencies Trigger Marketing 52

Lead Liaison

NOVEMBER 30, 2017

Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series, we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. How Does Automation Work?

Marketing Automation 48

Marketing Automation Automation Analytics Lead Liaison 48

BenchmarkONE

MARCH 11, 2021

Marketing has a lot of value for K12 organizations — and automated marketing doubly so. Engaging with parents, students, donors, and community members is an essential part of building a strong educational institution. Why Marketing Automation Makes Sense for K12 Educators. 3 Kinds of Emails You Should Definitely Automate.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation Automation Paid Search Agency 54

Martech

OCTOBER 11, 2022

The concept that marketers need to keep in mind when planning out the CDP implementation is called the “journey-infrastructure intersection,” Cardona explained. In preparing to implement a CDP, marketing team members and other stakeholders should have a full understanding of all these capture points.

Organization 100

Organization Ideal Customer Profiles Social Media Sales Qualified Leads 100

BenchmarkONE

MARCH 11, 2021

Marketing has a lot of value for K12 organizations — and automated marketing doubly so. Engaging with parents, students, donors, and community members is an essential part of building a strong educational institution. Why Marketing Automation Makes Sense for K12 Educators. 3 Kinds of Emails You Should Definitely Automate.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Paid Search Agency 52

BenchmarkONE

MARCH 11, 2021

Marketing has a lot of value for K12 organizations — and automated marketing doubly so. Engaging with parents, students, donors, and community members is an essential part of building a strong educational institution. Why Marketing Automation Makes Sense for K12 Educators. 3 Kinds of Emails You Should Definitely Automate.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Paid Search Agency 52

BenchmarkONE

OCTOBER 27, 2021

As a K12 communicator, it’s your job to not only support students, parents, and donors but to support teachers as well. Learning new skills while trying to accomplish your K12 email marketing strategy and manage your school contact list can be pretty daunting. . Here are a few of our favorites that we recommend looking into: .

Marketing Automation Services 82

Marketing Automation Services Budget Programs Tools Allocation 82

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2019. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

Predictive Response

SEPTEMBER 18, 2020

The right service provider should offer email marketing services that help your non-profit earn more donations by all means necessary. Here are a few must-have features that can improve your email marketing campaigns: . Offering every potential donor a personalized journey improves the chances that they will contribute to your cause.

Marketing Automation Services 59

Marketing Automation Services Automation Tools CAN-SPAM 59