Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 198

Loyalty Branding Brand Identity Ad Building 198

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing. Set SMART Goals.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. Firstly, it’s important to recognise the rules of the market you’re in. Red and blue ocean markets. The term ‘blue ocean’ refers to uncontested market spaces. Build a strong brand.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Vision Edge Marketing

JANUARY 9, 2013

Recently we’ve been asked about measuring brand equity. This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. Proprietary brand assets (such as patents, trademarks, channel partners, etc.). Brand loyalty. In 1993, Kevin Lane (K.L.) In 2004, W.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. Here’s how.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Branding Brand Identity 119

Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignment with their values. Nano & Micro-influencers for DEI Marketing.

Paid Search Agency 163

Paid Search Agency Advertising Agencies Marketing & Strategy Social Media 163

Bluetext

APRIL 29, 2021

Healthcare , technology and media-related brands have experienced the most consolidation. Luckily, Bluetext has experience with many clients seeking digital marketing and branding guidance either after a successful M&A event, or with an eye to the future of the company and it’s M&A potential.

Branding 26

Branding Brand Identity Paid Search Agency Acquisitions 26

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. A key component of ethical marketing is commitment to trust and authenticity.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Bluetext

JULY 16, 2021

PE firms need portfolio companies with strong branding. Private Equity (PE) continues to be the preferred growth financing mechanism for most “for-profit” businesses. While PE fundraising declined in 2020 to the Covid Pandemic, PE markets are experiencing a strong increase in 2021. Here’s why. It’s a gut reaction, a feeling.

Branding 26

Branding Brand Identity Enterprise Management Case Study 26

Bluetext

SEPTEMBER 3, 2021

Bluetext, as a full-service marketing agency, has a proven track record of helping companies navigate complicated integrations while increasing their overall value. . In any acquisition, companies are left with the challenge of combining two or more entities with different brand values. How will new branding affect your business?

Enterprise Management 26

Enterprise Management Advertising Agencies Branding Brand Identity 26

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Rules 148

Rules Planning Branding Brand Identity 148

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Brand affinity.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Email Marketing Automation 114

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

SEPTEMBER 25, 2019

If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You probably feel like the sooner your agency acts with marketing tactics like emails , blogs, and content offers, the sooner the marketing ROI will roll in. Brand and Product Names. You need to be memorable and unique.

Paid Search Agency 269

Paid Search Agency Advertising Agencies Branding Brand Identity 269

Vision Edge Marketing

SEPTEMBER 19, 2023

This, in turn, results in both top and bottom-line benefits including: Higher and faster revenue growth Increased profitability Higher brand equity Increased shareholder value Here are some recent data points regarding customer-centricity.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Bluetext

JULY 16, 2021

In our recent blog post , we discussed the power of strategic branding in the world of private equity. As we mentioned, the first step in developing a new brand for an M&A should be to gain understanding and consensus on how you want to be (and can/should be) positioned within the market via your company messaging and positioning.

Branding 26

Branding Brand Identity Work Management Marketing Analytics Tools 26

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Service mindset The best marketers don’t just sell. Curiosity Curious marketers want to know everything. What are other brands doing?

Email Marketing 88

Email Marketing Effectiveness Work Management Planning 88

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But that initial goodwill only goes so far.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Branding 114

Oktopost

APRIL 27, 2023

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Ken Powell , Chief Revenue Officer at K1X , shines a light on the connection point between marketing, sales, product, and client success. Catch all episodes here. Episode Summary: Profitable growth is a team sport.

Transparency 62

Transparency Generation Youtube Differentiation 62

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Marketing AI 109

Marketing AI Allocation Generation Planning 109

Televerde

FEBRUARY 22, 2022

Customer equity is one of the few forward-looking metrics that brands can use to measure their current and potential performance. In this article, we’ll take a deep dive to explore the factors that make up customer equity. By the end of the post, you’ll know what customer equity is, why it’s important, and how to calculate it.

Word of Mouth 59

Word of Mouth Forecasting Loyalty Paid Search Agency 59

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Too often, we stay there in our little marketing silos, doing what we’re told. Quick Takeaways.

Trust Marketing 312

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 312

Trade Press Services Newsletter

AUGUST 4, 2022

While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. What the ADPPA Means for Marketers Privacy regulations aren’t new. The bipartisan bill is the U.S.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Martech

JULY 18, 2022

A diverse marketing organization aids access to diverse markets. Marketing is all about trust. In fact, 46% of customers will pay more for products and services from brands they trust, according to a Salsify survey. This is an introduction to diversity, equity and inclusion (DEI) for marketing organizations.

Paid Search Agency 87

Paid Search Agency Marketing Management Case Studies Acquisitions 87

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. From the user interface to marketing materials, everything should mirror the new identity.

Twitter 78

Twitter Social Media Touchpoints Domain 78

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Vision Edge Marketing

JANUARY 9, 2024

The data has found a higher customer-centricity maturity level is proven to deliver: 7 times higher, and 17% versus 3% faster, growth Increased profitability, 60% more Higher brand and customer equity and shareholder value Yet, some misconceptions have slipped into the conversation. appeared first on VisionEdge Marketing.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. Multi-channel strategy extends brand reach and exposure for athletes. Diversity, equity and inclusion in Denny’s marketing efforts.

Social Media 100

Social Media Paid Search Agency Social Marketing Advertising Agencies 100

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. Is this a brand-new thing you’re creating with this product?” The good news? But while the lead-gen-vs.-demand-gen

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Onalytica B2B

AUGUST 30, 2017

We come across lots of brands that want to do influencer marketing, but they have no idea on exactly what they want to get out of it, both long term and short term. Influencer marketing is the same. ” Understanding the landscape goes a long way to mitigating potential wasted energy on influencer marketing.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

ANNUITAS

AUGUST 21, 2023

We see this challenge in the approach many organizations take to optimizing their go-to-market (GTM) programs. Positive CX is a substantive element that builds things like Brand Equity and user adoption, and it is a direct dependency on customer retention. DX covers the journeys and interactions that CX misses. CX is not DX.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Bluetext

MAY 2, 2018

Private equity firms are constantly in need of developing a new brand for their acquisitions, often including a new name, look, logo, and visual identity, along with a website and a go-to-market strategy to launch into the market. The second was the brand itself. The first was on the regulatory and legal side.

Acquisitions 20

Acquisitions Branding Brand Identity Advertising Agencies 20