Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. How Does Dirty Data Affect Sales?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Martech

MARCH 9, 2022

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At All in all, the manual tasks required by A/B testing can place a heavy burden on marketers. When you run one, you gain valuable insights, and inevitably want to gain more.

Allocation 132

Allocation Marketing AI Marketing Automation Services Work Management 132

Only B2B

NOVEMBER 15, 2021

Leads are critical for every B2B marketer, but according to the HubSpot’sReport in 2018 , driving traffic and leads is the biggest difficulty for 61 % of marketers. Then the criticize game begins, and sales and marketing teams begin pursuing each other rather than cooperating. Source: AngelList.

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re not much different.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Pam Didner

MARCH 20, 2020

This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. . I understand how tough and stressful it is to do marketing now.

Sales Management 98

Sales Management Top of Funnel Account Based Marketing Planning 98

Hubspot

SEPTEMBER 30, 2020

And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Because of their educational format, webinars can offer a number of great perks to brands. What Consumers Say About Webinars in 2020.

Webinar Metrics 101

Webinar Metrics Class Bandwidth Work Management 101

Sana Commerce

FEBRUARY 6, 2024

Email marketing is far from dead. What is MailChimp and how does it work? Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. It’s a tale as old as time, sending a love letter to tell someone you appreciate them.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. Personalization tokens.

Hubspot 111

Hubspot Features Planning Landing Pages 111

InsightSquared

MARCH 12, 2021

Or how you plan to coach your reps? Or how you plan to coach your reps? Drill into the detail—understanding the whys and hows . With this integration, mid-market and enterprise customers can take their reporting to the next level and get even more value out of their HubSpot CRM. Your sales team is moving fast.

Hubspot 156

Hubspot Top of Funnel Forecasting Enterprise Management 156

PathFactory

MARCH 3, 2023

Think about it: if you don’t have the data to nurture your visitors before, during, and after an event, how can you personalize their experience and ultimately convert them? You can’t – but with hybrid and digital events, you gain access to data that makes this possible. Talk about better use of time, money, and insight. The good news?

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

PureB2B

MAY 30, 2022

With less than 2% of sales calls resulting in a meeting, it's no surprise that SDRs are turning to cold email, webinars, and social selling to grow their pipeline. But, cold calling isn't dead yet. How to Make Your Sales Calls More Effective. Are you tired of having prospects hang up on you and your team?

Cold Calling 62

Cold Calling Peer-to-peer Account Based Marketing Webinar Metrics 62

Sharpspring

APRIL 13, 2021

As we were planning out our webinars, we realized there was a little lack of love heading to our SaaS resellers. We spend a lot of time focusing on strategies, marketing campaign suggestions, or better ways to leverage the tools, but we also want to be sure to take some time to focus on SaaS tool adoption tactics. That starts here!

Paid Search Agency 96

Paid Search Agency Top of Funnel Lead Ranking Advertising Agencies 96

SmartBug Media

FEBRUARY 5, 2021

As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 pandemic is old news. The Secret Marketing Sauce. there’s no secret sauce in the world of marketing. It’s a long-term strategy.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. I work for them now, so you can also probably guess how those six months went. Let me tell you a story. I began working for Armorblox in 2019, and my job was to drive pipeline. My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Didn’t make the live webinar? We recorded the whole thing. Sharing them with you here now.

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

InsightSquared

MARCH 8, 2021

Instead, companies must understand how bias shows up in the workplace (hiring, promotions, day-to-day interactions, meeting dynamics, etc.) To me, choosing to challenge means that you have to choose to withstand passive aggression and constructively challenge traditional concepts of hierarchy to make real improvements.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

SmartBug Media

FEBRUARY 5, 2021

As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 pandemic is old news. The Secret Marketing Sauce. there’s no secret sauce in the world of marketing. It’s a long-term strategy.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Let’s talk about how you can turn your branded videos into a cornerstone of your entire promotional strategy. The first electronic television was introduced to the world 90 years ago.

Top of Funnel 161

Top of Funnel Conversion Video Marketing Content 161

Optinmonster

APRIL 20, 2020

Figuring out how to market an online course so people actually show up. 12 techniques for marketing your course. 3 email service providers for your email marketing strategy. 12 techniques for marketing your course. 3 email service providers for your email marketing strategy. They’re all great teachers.

Course 94

Course Work Management Marketing Management Class 94

Martech

MAY 4, 2022

” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. .” ” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity.

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

NetLine

DECEMBER 1, 2020

That’s why we’re excited about our most recent Marketer in our Showcase. Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team. Today, content is at the core of what we do as marketers.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. A Marketplace in Transition.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

DiscoverOrg

APRIL 11, 2019

We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles. Spring break means vacation – and vacation means plenty of down time to catch up on reading! What will it be? it’s not beach reading, and b.) Sound familiar?).

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? The nice thing about content marketing is that it can be very cost-effective. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. The biggest ideas driving the brand are converted into actionable guidance for marketers and communicators. Messaging is what you say, voice is how you say it.

Paid Search Agency 111

Paid Search Agency Content Marketing Planning Touchpoints 111

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To To replay the Webinar, click here.) If you’re wondering how many companies actually commit those sins, the sad answer is: a lot. 66% of buyers base their selection process on meetings within marketing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Conductor

JANUARY 4, 2022

The most common misconception about SEO from marketers is that it’s dead (for context, this is also one of the go-to jokes from fellow search experts). When it doesn’t, it’s easy for marketers and decision-makers to focus on the ROI of paid channels that provide instant gratification.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Heinz Marketing

JULY 20, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. There’s no point in agonizing over making things perfect, sometimes you just have to get it done. How to Choose Keywords for Your Blog (and Attract the Right Audience).

Keywords 80

Keywords Lead Scoring Lead Ranking Landing Pages 80

PathFactory

JULY 8, 2019

In fact, I invite you to stare at the feeble webinar landing pages below. If your reaction is like Kristen Bell’s above that just shows your good marketing taste. Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about.

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

DealSignal

FEBRUARY 20, 2024

Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact. If you aren’t already on good terms with your finance team and CFO, then make that a priority. Broad, one-size-fits-all all content is dead.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Sprout Social

JANUARY 6, 2021

In other words, video is still very much an effective tool in a marketer’s arsenal. And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. So, if you’re on the hunt for new marketing resources, look no further. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

FEBRUARY 17, 2021

And, how do I get in on the action?”. Below, we’ll explain where Clubhouse came from, what it actually is, and the pros and cons of using it in your marketing strategy. In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse.

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

Litmus

APRIL 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data , too. Who’s on board with AMP for email? Add animation to emails. An AMP for email use case.

Email Marketing 70

Email Marketing Paid Search Agency Webinar Metrics Top of Funnel 70

Zoominfo

JUNE 22, 2022

And consider these facts about how effective it can be: 27% of sellers report that cold calls are very to extremely effective. In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling?

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130