Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. Google Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. Index coverage reports. CTR (Click Through Rate). By queries.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Hubspot

JULY 18, 2019

Just as you turn to your favorite search engine to look up a new marketing acronym or where to get good pizza, so do your consumers. PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. What is SEO? What is PPC?

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Conductor

JULY 8, 2022

Organic marketing is a team sport, and the most successful Conductor customers invest in comprehensive onboarding for their teams. Your customer’s problems should be at the heart of your business, and organic marketing is all about better understanding your customer’s needs. Successful marketing teams don’t operate in silos.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Video content search is on a surge and videos are all over the search engine result pages (SERPs). Video content boosts organic SEO and helps marketers cultivate their brand resonance. The power of video marketing is impeccably unmatchable.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. There are 179 bullets but 200+ actual stats in this post.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The result is the LSM Benchmark Report. What is localized social marketing? What to do now to be more competitive online. Why LSM matters.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Directive Agency

APRIL 15, 2022

SEOs love Google’s Search Console tool, and in this post, we’re going to look at why it’s potentially the most powerful SEO tool on the market, how you can benefit from using it, and how to use it for keyword research. . Under “Settings” in Google Search Console, you can find your “Crawl stats.” What is Google Search Console?

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Outbrain

JUNE 22, 2020

“Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. 99% of people who use video for marketing say they’ll continue using video in 2020. How prominent are videos in SERPs? SEMrush, Keyword Magic Tool.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

KoMarketing Associates

DECEMBER 15, 2015

In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. One of the biggest changes this year has been the growth of rich answers in SERPs. Brands Do It Better. Search engines are no different.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 3: Find the optimal impression level in GSC for your data.

CTR 53

CTR API Impressions SERP 53

Moz

JANUARY 27, 2021

If we take the latest figures from Internet Live Stats , which state 3.5 Even then, the volumes they report need to be taken with a grain of salt – you’re telling me there are only 140 searches per month for “women’s discount designer clothing”? – Scraping autosuggest.

Keywords 73

Keywords API SERP Validation 73

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

JULY 22, 2020

Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals. They can work towards increasing your market share and drive revenue.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 100

Moz

FEBRUARY 4, 2020

Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. You can find Discover stats under the performance section. It's common for the SERP to present a universal search result, which encompasses images, videos, maps, news, and shopping listings.

SEO 93

SEO Marketing AI Trends SERP 93

BenchmarkONE

AUGUST 31, 2022

Review Tracker’s November 2021 report found that 42% of millennials who used local search paid visits to discover businesses most of the time. Keep up-to-date information on your Google business profile to increase credibility and increase your rank in SERP. Increased In-Store Traffic. NAP Citation Analysis. Review Analysis.

SEO 65

SEO Marketing Websites Small Business Marketing Ideal Customer Profiles 65

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). How do you report?

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. Google Analytics.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Moz

SEPTEMBER 13, 2020

Using your judgment is crucial here; your own knowledge about your specific industry and market will help you target the right keywords with the search demand relevant to your business. A tool called STAT lets you enter in a list of keywords, which you then “run” to track over a few days. Rank trackers ? Algorithm updates ?

SEO 64

SEO Optimization De-duping Keywords 64

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. But let’s be honest: at this point, that really just means Google.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. They discovered the following: 87% use video in their marketing strategy.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Moz

AUGUST 6, 2019

That's the daunting task marketers and business owners face. On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs). Your ideal writer should link to stats or studies that make their points stronger.

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Directive Agency

JULY 7, 2017

B2B content marketing is no walk in the park. In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. B2B marketing is all about how to best manage your ROI. B2B marketing is all about how to best manage your ROI. B2B content marketing has lost its way.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). That’s because it accounts for almost 95% of the mobile search market.

SEO 88

SEO Lead Scoring Lead Ranking Mobile Marketing 88

Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features?

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Moz

JANUARY 5, 2020

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. Google comprises both risk and tremendous opportunity for local businesses and their marketers. Posted by MiriamEllis. Image credit: Migaspinto. Audit your competition.

Google 78

Google SEO CAN-SPAM Communities 78

Kevin Indig

MAY 23, 2023

The model uses: CTRs that take into account the impact of all SERP features and their positions. Over 83% of e-commerce SERPs show Product-Listing Ads (PLA), over 63% classic Top Ads and over 77% Local Packs. First, SERP layout changes aren’t publicly announced but creep in slowly.

Traffic 59

Traffic SERP Top of Funnel CTR 59

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

JUNE 2, 2021

While this is still a relatively new concept for SEO, a number of tools are entering the market. This isn't about blindly following a checklist — this is looking at the words that your SERP competitors use and then helping you apply those learnings to your content. The second stat is around content decay (more on that below).

SEO 98

SEO Stats Keywords SERP 98

Moz

APRIL 16, 2020

It's in the SERPs. But there are probably sites that you visit almost every day, checking on the stats, seeing how things are going, and perhaps you should share those with the world and share them in a way that can make Google better. I'm not sure where this came from, but regardless it's there. Hire the best writers. I know I do.

Paid Content 65

Paid Content SEO Paid Search Agency Search Marketing 65

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Marketing Insider Group

DECEMBER 6, 2021

After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. We already know how important it is to appear on search engine results pages (SERPs), so let’s focus now on shareable content. Here’s how we do it on the Marketing Insider Group homepage: Image Source.

eCommerce 244

eCommerce Work Management Marketing Management Lead Scoring 244

Single Grain

FEBRUARY 15, 2022

We easily found five articles from each blog that were perfect for a refresh according to their Content Decay report. And three “within striking distance of page 1” Moosend posts: The 9 Best Email Marketing Services In 2021. This helps these refreshed posts gain more visibility in the SERPs faster and, hence, drive more traffic.

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

OCTOBER 24, 2023

Recently, a report by Insight Partners made a rather alarming prediction: Organic search traffic will decline a lot due to Google’s new experiment they call “Search Generative Experience” (SGE). Let’s dissect the situation and what it really means for businesses and digital marketing professionals. Far from it.

Paid Content 52

Paid Content Marketing AI SEO Generation 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? So what do marketers do?

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

AUGUST 24, 2021

Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately. Enterprise SEO is a marketing strategy for large enterprises where the goal is to attract more traffic via search engines like Google. Content marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52