Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Effectively persuade users to take action (filling out your lead form). Simple Lead Form. Guest post by Grace Murphy. driving conversions. Customized Messaging.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

JUNE 30, 2020

In response to the pandemic, 87% of businesses have changed their recruiting and talent onboarding processes. But they should replace in-person interviews with virtual conversations deeper into the process in these days of global pandemic. This may help to streamline the interview process and promote a positive candidate experience.

Work Management 271

Work Management Marketing Management Skype Paid Search Agency 271

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing?

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

MARCH 21, 2019

If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Image credit: Scott Brinker, Chief Marketing Techologist. Keeping up with new technology.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

JUNE 20, 2017

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer. Guest post by Krysta Williams. Not convinced?

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

NOVEMBER 15, 2019

When you create eBooks , you’re using one of the most efficient and productive formats for content marketing. You’re missing a great tactic for converting website visitors to leads if you’re not using ebooks to market your brand, products, or services. eBooks can help you… Generate Targeted Leads.

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Inbound Leads. Inbound Leads. Unfortunately, “Leads.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

JUNE 19, 2019

Keeping the website up and running, marketing to your target audience, maintaining a healthy level of customer satisfaction, making employees happy, complying with taxes and regulations—these are all part of day-to-day life as a digital entrepreneur. Outsource Marketing Operations. An online business has lots of moving parts to manage.

Paid Search Agency 165

Paid Search Agency Enterprise Management Marketing AI Work Management 165

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

FEBRUARY 25, 2016

Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. A simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Webbiquity

OCTOBER 23, 2019

If you’re working as a marketing consultant and you’re expert at growing Magento webshops, then having a list of companies using Magento can be very useful (and profitable). The team at Umbraco has been doing this trick for a few months now and is seeing the results of those efforts with new and highly-qualified leads coming in.

Work Management 134

Work Management Marketing Management Linkedin Paid Search Agency 134

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

OCTOBER 4, 2022

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Why aren’t there enough sales leads? Partnerships.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

AUGUST 26, 2020

Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. This enables marketers to launch nurturing sequences that will eventually turn leads into customers. Guest post by Daniel Ndukwu. Calculators.

Top of Funnel 272

Top of Funnel Segmentation Webinar Metrics Cross-Selling 272

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Note that a sales plan is only a part of a bigger sales planning process that doesn’t end with writing a document, but may stretch for years and even decades for large companies and projects. Position in the market.

Sales Management 259

Sales Management Planning SWOT Top of Funnel 259

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JULY 9, 2019

Video is becoming a must for content marketing across industries. But like any component of content marketing, video requires a strategy in order to have the desired impact. It’s best to have a documented strategy that reflects the strengths of the format and how video content fits into your overall marketing strategy.

Top of Funnel 278

Top of Funnel Video Marketing FAQ Planning 278

Webbiquity

JANUARY 25, 2022

Despite its mistakes , Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why. of marketers around the world use Twitter to promote their business. Effective marketing tools. 6- Careful Selling and Marketing. Content marketing is crucial for long term success.

Social Media 361

Social Media Twitter Advertising Channels Media 361

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Is it brand awareness or lead generation?

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

Webbiquity

AUGUST 8, 2017

Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. B2B Marketing Software Evaluation Checklist. Guest post by Ryan Gould. Do you want to save time?

Work Management 266

Work Management Marketing Management Marketing Automation Services Budget Programs 266

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. SEO Generates Leads. SEO Generates Leads. Mobile Friendliness.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Webbiquity

JANUARY 5, 2017

After that, your customers answer handpicked questions, a process that leads to a more exciting read. Here are step-by-step instructions on how to craft a Q&A case study, covering the process from beginning to end. A good B2C case study would be a great marketing tool for that 15%. Choosing Your Participants.

Case Studies 214

Case Studies Case Study Studies B2B Marketing 214

Webbiquity

DECEMBER 14, 2017

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. If you’ve been doing email marketing for a while, chances are you’ve created quite a number of newsletters over time. It’s also just sensible marketing practice. Assess performance.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Webbiquity

MARCH 26, 2012

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa. Internally, this can lead to dissention and finger-pointing. Invest in the Right Sales and Marketing Technology.

Top of Funnel 278

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 278

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JULY 19, 2010

The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Though the company was never profitable, revenue grew rapidly and the company’s market cap topped $12 billion in early 2000 on revenues of just over $100 million.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. How can you grow the size of your email marketing list?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. by B2B Lead Roundtable Blog. Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. .&#

Social Media 100

Social Media Enterprise Management Media Case Studies 100