marketing-plan 
SmartBug Media
APRIL 17, 2020
For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.
The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.
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NuSpark Consulting
AUGUST 23, 2018
While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation.
Walker Sands
FEBRUARY 8, 2022
At Walker Sands, we’re proud of our ability to create B2B websites and digital marketing programs that drive real business results. These angles guided the development of content and creative deliverables that resonated with the brand’s audiences, including industry-specific guides, white papers, live webinars and more.
Full Circle Insights
SEPTEMBER 12, 2022
Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts.
SmartBug Media
APRIL 4, 2022
As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. As the name suggests, intent data gives you insights into what an internet user plans to do next.
Envy
MARCH 4, 2021
Create a specific content plan for each persona, incorporating all your most effective approaches. Marketing automation is your best friend. Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Don’t do one without the other!
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