Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

APRIL 24, 2024

Develop A Marketing Plan When you first started your practice, you likely brought over some existing clients, helping you lay the foundation for your future growth. Advertising and marketing are vital for growing any kind of business. Advertising and marketing are vital for growing any kind of business.

Practices 143

Practices Tips Work Management Marketing Management 143

Webbiquity

JUNE 14, 2022

With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Plan for time to answer questions and create an environment that feels personal. Marketers and sales professionals should remember that vigilance is key. Plan Your Next Successful B2B Sales Meeting.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

DECEMBER 13, 2021

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? The Deal: Get 50% off annual Bronze, Silver, or Gold plans. SEO Software.

Marketing Management 294

Marketing Management Software Business Salesforce.com 294

Webbiquity

SEPTEMBER 22, 2014

Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. 65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? Guest post by Luke Rees.

Planning 100

Planning Work Management Marketing Management ROI 100

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Here are six ways revenue marketing can positively impact your business.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Those developments will permanently change how events are planned, produced, and participated in going forward. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Email Marketing Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. In the UK or Ireland? Click here.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

MAY 12, 2020

That’s where opportunity lies for B2B marketers today. But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers. But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. and average view time by 62.6%.”

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

JANUARY 20, 2021

Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Ideally, you want to find a balance between personalized marketing and relevant law compliance. Image credit: Netflix.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Instagram Marketing. Supercharge your Instagram marketing by finding the best times to post and recommended hashtags to drive engagement.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

DECEMBER 19, 2023

This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Affiliate sales support independent publishing Review your new site content plan for any thin-content pages.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

JANUARY 21, 2022

Almost every marketing professional, at least once in their lives, thinks about starting a new business. Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role. Make a Plan. Contributed post. Find a Killer Idea. Identify a Niche.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Webbiquity

JULY 14, 2020

Along with tech industry analyst firm IDC, TrustRadius looked at how tech companies are adapting to the current environment: how they are changing spending plans, business processes, and priorities for the rest of 2020. However—36% said they were focused on growing trust from customers, and 32% plan to offer new products and packages.

Research 332

Research Paid Search Agency Case Studies Planning 332

Webbiquity

DECEMBER 13, 2022

Growing at a rate you can’t sustain or manage is likely to have multiple negative consequences, and it’s often the result of a lack of planning, an incomplete or incoherent strategy, an oversimplified view of the market, an overestimation of the business’s own capabilities, or a combination of these factors.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

OCTOBER 20, 2020

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. And what are the best practices for developing a plan that accurately conveys your goals to prospects? Audit Your Current Marketing Communication Plan.

Planning 237

Planning Ideal Customer Profiles SWOT Paid Search Agency 237

Webbiquity

MAY 20, 2020

How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. But what about enterprise marketing professionals specifically?

Event Marketing 215

Event Marketing Marketing Budget Creation Planning Peer-to-peer 215

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Personalizing your marketing strategies can widen and engage your audience more successfully. Here are four ways to personalize your marketing efforts without a huge investment.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Webbiquity

FEBRUARY 28, 2022

Working together, you will define your business goals, identify and solve problems, and map a plan for success. Do you need a strategic business plan? Do you have internal operations, marketing , or human resource issues? Do you need an exit plan? Image credit: Scott Graham on Unsplash. What are you trying to achieve?

Consulting 259

Consulting Business Marketing Proposals Planning 259

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Email Marketing Software. Ad Intelligence. Data Backup.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

DECEMBER 9, 2021

Many new companies opt for a shared hosting plan when creating their first website. However, as you begin to scale, you’ll quickly outgrow the hosted plan, as they are not designed to handle the bandwidth needs of high-traffic websites. This is great to begin with, as it’s a low-cost option.

Traffic 266

Traffic Marketing Websites Tips Outgrow 266

Webbiquity

SEPTEMBER 22, 2020

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Six months into the pandemic, how have IT buying plans and practices changed? And 80% of businesses plan to keep flexible work arrangements in place post-pandemic. Two recent research reports provide answers.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Webbiquity

DECEMBER 18, 2018

The business world is littered with examples of companies that have struggled to enter a new market. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. Here are six crucial steps to successfully enter a new market. In many (most?)

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

NOVEMBER 19, 2019

You come here for the latest trends and critical insights for B2B digital marketing. You also need marketing technology (martech) tools. Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively. Email Marketing. Can I maybe save money if I wait?”

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Guest post by Nina Petrov.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Webbiquity

JUNE 27, 2017

One of the most critical aspects of creating a roadmap for business growth is staff planning. Staff planning ensures you have the right people in place at the right time to support forecasted business growth. Jascha Kaykas-Wolff takes a different approach in his Modern Marketing Organizational Structure presentation on SlideShare.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Webbiquity

APRIL 7, 2020

We have to be more organized and thoughtful in our planning. And now is a great time for us to consider how a few more minutes of planning can help minimize anxiety for everyone attending our meetings.” Current size: Most of our team right now is contractors as we are still in the early days of being in the market.

Work Management 266

Work Management Marketing Management Burn Rate Word of Mouth 266

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic. Brand Recall.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

APRIL 18, 2019

Corporate events are opportunities for companies to entertain clients, reward employees, promote teamwork, educate the market, establish partnerships, launch new products, and much more. However, planning a corporate event is a challenging, complex undertaking. Five Tips for Planning Memorable Corporate Events. The Bottom Line.

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business? Constant Contact.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Webbiquity

JANUARY 12, 2022

For many marketing leaders and professionals, giving back is the right thing to do. B2B businesses that donate to charity open their business to marketing, employee engagement, and branding opportunities. Promote email marketing for donations. Make a Plan. Six Charitable Giving Ideas for B2B Companies.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302