Martech

JUNE 6, 2024

As Christopher Mims pointed out in the Wall Street Journal: Silicon Valley venture capital firm Sequoia calculated that in 2023 the industry spent $50 billion on chips from Nvidia to train AI while only bringing in $3 billion in revenue. All general-purpose AIs train on much the same data and deliver essentially the same results.

Marketing AI 88

Marketing AI Allocation Classified Ads Mobile Advertising 88

Martech

DECEMBER 21, 2021

A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . Formalized training for marketing ops.

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Valasys

MAY 28, 2024

Go-to-Market Strategy Launch Plan : Detailed planning of the product launch, including timelines, marketing channels, and promotional activities. Marketing Mix : Utilizing the right mix of product, price, place, and promotion to maximize reach and impact.

Consulting 40

Consulting Allocation Product Planning 40

Madison Logic

JUNE 5, 2024

While existing buyers know about your brand, they may not be aware of additional problems brewing within their routines, processes, or system infrastructures—which also means that they don’t know to seek out solutions and that you’re the best fit for them. View your channels as distribution channels.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

B2B Marketing Directions

JULY 29, 2023

Measurements vs. Models Measurement can be defined as the process of quantifying some property of an object or event. In marketing, we can measure the number of visits to a website, the number of e-mail opens and click-throughs, and the number of times a particular content resource is downloaded.

Marketing AI 52

Marketing AI Multi-Touch Attribution Budget Programs Multi-Channel 52

Martech

JANUARY 31, 2024

Here are other self-driven ways for you and your marketing teams to learn more about predictive modeling. Take advantage of training It’s a good idea for the entire marketing team to understand the basic principles of predictive modeling and analytics. Dig deeper: What do marketing attribution and predictive analytics tools do?

Marketing Attribution 120

Marketing Attribution Marketing Mix Advertising Agencies Paid Search Agency 120

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

B2B Marketing Directions

NOVEMBER 28, 2021

In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs. When that happens, the marketer developing the case study must construct (or reconstruct) the needed data.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

B2B Marketing Directions

FEBRUARY 11, 2024

Predictive models have also become an integral part of modern marketing. For example, marketers use mathematical models to determine the optimal mix of marketing programs (marketing mix models), identify the attributes of their best prospects, and personalize marketing communications and other forms of marketing content.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

Atomic Reach

FEBRUARY 9, 2023

These problems stem from a lack of creative intelligence and actionable insights, which make influencer marketing an exercise in guesswork with no quantifiable ROI. Without reliable data to inform your decisions, the creator content produced—no matter how powerful—can’t be fully leveraged throughout your marketing mix.

Marketing AI 59

Marketing AI Advertising Agencies Paid Search Agency API 59

Hubspot

AUGUST 30, 2021

You’re buying into an established business, and the franchisor will provide you with industry-relevant training that will help you develop the necessary skills to succeed at the job. With a franchise, you’re working with proven strategies and implementing a process that works. Support from the franchise owner.

Work Management 90

Work Management Rules Paid Search Agency Purchase 90

ScanmarQED

OCTOBER 18, 2023

Open-source packages do save data science teams time, but they do not educate on the overall process. Management at other firms should take this as a warning to think carefully about the costs and risks of the larger measurement process and not simply the “model fitting cost”.

Paid Search Agency 59

Paid Search Agency Work Management Lead Ranking Transparency 59

Mass Analytics

SEPTEMBER 1, 2022

By in-housing, the business ensures full control over their data, their process, and the results and insights of their projects. Eventually, they will be able translate the technical process into an output that speaks to the business stakeholders. How long does the BOT process take? .

Advertising Agencies 52

Advertising Agencies Transparency Paid Search Agency Analytics 52

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

ScanmarQED

OCTOBER 25, 2023

A reliance o n the past ChatGPT, the well-known AI language model, leverages pre-existing data to train its models. This depiction it would seem – current AI technology not controlled by the paranormal – is limited by the knowledge it has been presented with and the experience it has been shown (much like MMM trained on past data).

Copyright 59

Copyright Allocation Barriers Training 59

Martech Advisor

JANUARY 6, 2020

Jack Daniel's, Nestlé, DHL, Walmart, Ellen Degeneres, TIME magazine, and Herbal Essences are a short list of the brands that successfully included AR in their digital marketing mix this year. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Oktopost

JULY 15, 2020

LinkedIn has done a great job at training their AI for lead generation form conversions. Second, they can receive data from LinkedIn, and automate the process of inserting new leads into the CRM. LinkedIn gives B2B marketers plenty of tools to help them zero in on the leads they really want to reach. Explore Matched Audiences.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Martech Advisor

JANUARY 6, 2020

Jack Daniel's, Nestlé, DHL, Walmart, Ellen Degeneres, TIME magazine, and Herbal Essences are a short list of the brands that successfully included AR in their digital marketing mix this year. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 66

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 66

Hinge Marketing

APRIL 12, 2016

Best Uses – Internal training and personal blogs. Description – Requires someone with some experience or training using somewhat more sophisticated tools (e.g., Best Uses – Video blog posts, capturing educational events, internal training. SEE ALSO: B2B Video Marketing Tips. 2 – Semi-Pro .

Cost 133

Cost Budget Programs Video Marketing Product 133

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It diversifies the content marketing mix. An Insider’s Look/Process.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Mass Analytics

NOVEMBER 22, 2021

Running a Marketing Mix Model project allows brands to go beyond acquiring a functional measurement system. This is why creating an insightful and actionable Marketing Mix Modeling is crucial to reaching the company’s goals. A time-efficient Marketing Mix Model. A robust system to reduce human error.

Marketing Mix 52

Marketing Mix Planning Budget Programs Paid Search Agency 52

Bannerflow

APRIL 6, 2023

When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. The Right Marketing Mix: Blended… and Grounded in Buyer Understanding.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Litmus

FEBRUARY 2, 2021

They are expanding their spheres of influence beyond the traditional marketing-sales interlock to collaborate with some hidden business-growth accelerators, including finance, the CIO function, and HR to develop and implement the systems, processes, and skills necessary to drive growth. Make the CFO your new work BFF.

Lead Ranking 61

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 61

Circle Studio

DECEMBER 19, 2018

Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department. As the industry continues to evolve, a growing emphasis needs to be placed on non-proposal marketing activities. Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

The Effective Marketer

JULY 30, 2012

What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100

Education Marketing Automation Services Work Management Planning 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. It has to be integrated into the existing editorial process and production process.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. It has to be integrated into the existing editorial process and production process.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

KoMarketing Associates

JANUARY 16, 2014

While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

MARCH 15, 2019

They can guide the creation of your market research, marketing plan, and customer personas, and serve as a fantastic jumping-off point if you're not sure where to begin. The 4 Ps of the marketing mix are evolving, and you might want to explore the 8 Ps that more accurately reflect modern marketing. Look online.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Marketing Insider Group

FEBRUARY 14, 2012

And that’s why, for many marketers, your social media marketing stinks! One of the main challenges of integrating social media into the marketing mix is lack of a consistent strategy. This will result in more followers, fans and likes and more conversions later in the buying process.

Social Media 100

Social Media Social Marketing Media Paid Search Agency 100

Content Marketing Institute

JULY 6, 2018

HANDPICKED RELATED CONTENT: 5 Steps to Strategically Reboot Your Brand’s Content Marketing. Mix and match content types, formats, and levels. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. We are really proud of the work.”. Decide to lead.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

SnapApp

JULY 26, 2017

And with any new content medium, it’s not always easy to understand or conceptualize where it can be used in your current marketing mix. . Training Videos. . Training videos save time. But here’s the thing: it’s a new content medium. 8 Across-funnel Types of Interactive Video for Business. . Content loading. .

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54