Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024.

Social Media 139

Social Media Marketing AI Social Marketing Trends 139

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Overall, there are 3 billion social media users.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Marketing Insider Group

APRIL 13, 2020

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. Build stories into your larger marketing mix. But many brands struggle with storytelling.

Storytelling 360

Storytelling Tips Marketing Budget Press 360

Marketing Insider Group

DECEMBER 22, 2020

million articles showed that posts containing infographics were some of the most popular on social media, and increasing the number of images in a post can increase the number of social shares it receives. Creating Original Charts and Infographics. Successful blogging is about more than just great writing.

Design 350

Design Video Marketing Blogger Paid Search Agency 350

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? It’s okay – that’s what this guide is for.

Ideal Customer Profiles 275

Ideal Customer Profiles Trade Show Ad Frequency CMO 275

ClearVoice

DECEMBER 18, 2023

Content marketing, in many ways, is like casting a wide net to catch as many fish as possible. Meanwhile, account-based marketing (ABM) is like fishing with a spear. This makes content marketing an extremely vital component of an effective ABM strategy. You throw many fish back and only keep those you’re looking for.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Marketing Insider Group

AUGUST 26, 2020

To make informed decisions, marketers need years of company knowledge at their fingertips. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots. When knowledge is managed well, it boosts marketers’ efficiency, confidence, and collaboration.

Work Management 257

Work Management Wiki Marketing Management Paid Search Agency 257

ClearVoice

MARCH 19, 2024

For many freelancers, going freelance has been one of the most rewarding decisions they’ve ever made. Meanwhile, the global freelance platform market is expected to expand to an annual growth rate of 16.5 Freelancing definitely has its perks, but for target clients to know what you’re offering, you always have to be marketing.

Promotion 52

Promotion Effectiveness Webinar Metrics Ad Building 52

Webbiquity

DECEMBER 1, 2020

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. What is B2B Influencer Marketing?

Enterprise Management 272

Enterprise Management B2B Marketing Work Management Marketing Management 272

Zoominfo

JANUARY 27, 2023

Even the highly granular targeting options offered by digital solutions, such as paid social media advertising, seek to create similar conditions as the door-to-door salesman selling vacuum cleaners: Getting your product in front of the right person, at the right time, with the right message. What is Sales Prospecting?

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

ClearVoice

JULY 22, 2021

They’ll fight for them, sing their praises to their networks and go back to those brands for news, updates and the latest products and services. One way to strengthen the community around your brand is to use content marketing. One way to strengthen the community around your brand is to use content marketing.

Communities 144

Communities Planning Paid Search Agency Content Marketing 144

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. Content Marketing Tools.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

DealSignal

FEBRUARY 1, 2024

For our 2023 forecast, we’ve included insights from several B2B marketers. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. Consider making short, casual 30-second videos that are easily shareable on social media.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

Webbiquity

MAY 28, 2019

A major culprit of the inbound marketing time-suck is email marketing. When doing email marketing , it’s easy to lift your head up from your computer and discover that you’ve reached the end of the day, but not the end of your work. Seven Tactics to Delete From Your Email Marketing NOW. Sending Newsletters.

Tactics 220

Tactics Email Marketing Template Newsletter 220

Content Standard

DECEMBER 6, 2023

Alternative Title: Research-Based Content Recommendations for Healthcare Vendors So far in this series, we’ve explored how to use an existing market research report to inform healthcare content marketing and content strategy. We’ve kept things pretty high level, but today, we’re going to dig into specifics.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. That’s a ton! What does repurposing your content look like?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Why you should improve your content marketing.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Biznology

APRIL 10, 2019

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video. And, a result, we’re pulling in very qualified leads.”. LinkedIn is a “no brainer” for B2B marketing.

Linkedin 132

Linkedin Video Marketing B2B Marketing B2B 132

Brandpoint

FEBRUARY 21, 2024

Branded content is defined as a form of marketing that involves sharing different types of content that can include infographics, articles, and videos. Unlike other forms of marketing or advertising, branded content marketing does not directly promote your products or services. What is branded content?

Buyer Personas 62

Buyer Personas Paid Search Agency Advertising Agencies Press 62

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. The reality is buyers will just go elsewhere.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Valasys

NOVEMBER 28, 2023

The word “Marketing” is often used in business and is essential to any successful endeavour. One must go through a variety of marketing methods in order to fully comprehend the nuances of this multidimensional industry. In this blog, we explore how companies may engage with their audience as we dig into marketing.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Scoop.it

DECEMBER 27, 2022

Currently, there are more than 200 social media applications available worldwide. Different social media platforms appeal to different target audiences. Knowing which platforms to utilize for your business requires first researching your target audience and seeing which social media they’re most active on.

Social Media 59

Social Media Media Best Practices Merchandising 59

Scoop.it

JULY 26, 2022

Digital marketing is an essential investment all growth-oriented businesses need to make nowadays. Regardless of the industry you’re in or how saturated your niche may be, investing in digital marketing is an essential step towards long-term brand growth, efficient lead generation , and cost-effective sales.

Mobile Marketing 78

Mobile Marketing Work Management Marketing Management Marketing & Strategy 78

Webbiquity

APRIL 27, 2017

For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. They don’t mind giving up their data—as long as that leads to better support and product development. Some go even further, empowering customers to collaborate with vendors, and with each other.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B Marketing 130

B2B Marketing Planning Content Marketing Paid Search Agency 130

DealSignal

JANUARY 31, 2023

For our 2023 forecast, we’ve included insights from several B2B marketers. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. “Optimization of video content will be a big digital marketing trend for 2023.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

ClearVoice

JANUARY 8, 2019

Your content needs to serve your business by supporting corporate goals. Careful thought must go into your content strategy for it to be effective. These questions are the foundation for your content marketing strategy, and they ensure alignment with corporate goals. But that’s merely a glimpse — and it could be flawed.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

ClearVoice

SEPTEMBER 26, 2019

And for those who work on both sides of the owned/earned media divide, there’s a technique to switching back and forth between being an impartial authority for a publication and an informed brand voice. Explain how you found the right mix of journalism, branded content, and more traditional “corporate communications.”

Enterprise Management 79

Enterprise Management Work Management Marketing Management Ethics 79

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

ClearVoice

JULY 12, 2022

As each generation reaches adulthood, they gain purchasing power and influence over the consumer market. As a result, businesses need to adjust their marketing tactics to target each subsequent generation. When it comes to marketing, knowing where to target your content is step number one. Click To Tweet.

Paid Search Agency 59

Paid Search Agency Content User-Generated Content Marketing & Strategy 59

SmartBug Media

JUNE 4, 2020

Your inbound marketing program is humming along. You have an interactive website full of infographics, you’re actively blogging, your social media accounts are buzzing with activity. Because no matter your industry, your target audience is inundated with marketing content from every direction. No, you can’t be.

PR 90

PR Inbound Marketing Planning Public Relations 90

Webbiquity

AUGUST 25, 2015

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective.

Paid Content 100

Paid Content Stats B2B Marketing B2B 100