Atomic Reach

JULY 12, 2022

At RAD AI , we believe that 400 years is time enoug h to learn how to treat everyone equitably and with respect. The days of generalizations—segmenting target markets based on broad and generalized brackets of demographic and psychographic data—are over, or should be. We all have a story. What segment should we force her into?

Marketing AI 52

Marketing AI A/B testing Lead Ranking Psychographics 52

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. 4 amazing 2021 content marketing campaigns. From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. million between 2020 and 2021, according to Insider Intelligence.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Navigate the Channel

DECEMBER 12, 2023

The marketing landscape is in a state of constant flux, and marketers must stay on their toes to remain competitive. With customer trust at an all-time low and the emergence of AI-driven ad blockers, the traditional marketing playbook is no longer effective.

Allocation 65

Allocation Storytelling Ad Exchange Paid Search Agency 65

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ClearVoice

SEPTEMBER 22, 2023

To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. 5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Martech Advisor

AUGUST 16, 2019

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. We’re analyzing the report to learn about the peaks & pitfalls of brands such as BMW, Pepsi, Chase and IHOP to improve your digital marketing strategy. It’s their top inbound marketing priority.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 102

Trends B2B Thought Leadership B2B Thought Leadership 102

Unbounce

AUGUST 4, 2021

Thanks to Snazzy AI , Unbounce will have AI-powered copywriting features in the future. Therefore, Peakon’s trial signup landing page uses statistics to make compelling points to its number-focused visitors. The “Increase productivity” section delivers a statistical triple threat. Back your writing with numbers.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

ClearVoice

JANUARY 13, 2020

Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. In 2020, especially as the presidential election campaigning ramps up, consumers are likely to become increasingly wary of AI, which may potentially put some strain on personalization. Invest in data.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

CoSchedule

FEBRUARY 20, 2023

Fortunately, AI tools are available to help you streamline this process and captivate your audience. In this article, we’ll dive into how you can use artificial intelligence to revolutionize your caption game. table of contents] How Do AI Tools Work? Here are a few of the most popular options: Copy.ai

Marketing AI 114

Marketing AI Social Media Tools Media 114

ClearVoice

JULY 26, 2023

From text editors to chatbots, from smart home devices to Google Maps and ride-hailing apps, from online payments to intelligent sensors, there’s now an artificial intelligence (AI)-powered app for practically anything. One surefire way is through content marketing. But not all AI applications are simple to use.

Marketing AI 97

Marketing AI Startups Webinar Metrics Marketing Strategy 97

SalesChoice

JANUARY 12, 2017

Predictive analytics are becoming widespread both in markets serving smaller customers (larger data sets facilitate predictive modeling) and in those with large customers (companies can examine statistical patterns in performance across accounts, opportunity types to identify the most positive pathways to win more rapidly).

Storytelling 22

Storytelling Marketing Management Lead Ranking Allocation 22

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Storytelling. Recent marketing statistics show that 86% of marketing professionals are already using video content as a marketing tool. Segmented marketing. Interactive content.

Social Media 251

Social Media Marketing AI Trends Peer-to-peer 251

Magisto

OCTOBER 11, 2020

Make a bigger impact through effective storytelling. For centuries, the art of storytelling has been used to capture audiences and draw communities closer together. Make a powerful statement with a shocking statistic that will pique interest right from the start. Now more than ever, your message deserves to be heard.

Tips 59

Tips Storytelling Video Marketing Template 59

SalesIntel

MAY 7, 2024

With each passing year, new technologies, consumer behaviors, and market dynamics reshape the landscape, creating challenges and opportunities for marketers. Content marketers are very excited about what the future holds. If you can meet them there, you’ll already be ahead of most other marketers.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Brandpoint

MAY 7, 2019

The main challenges of marketing financial services are very unique to the industry. However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Keeping up with new marketing techniques. This statistic is one that I completely understand.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

SalesChoice

JANUARY 4, 2017

Story telling is an ancient and intimate tradition between the storyteller and his or her audience. In ancient times, rituals were in close proximity where the telling of the story took on an intimacy, developing a connection to both the storyteller and the listener through their intimate and closely connected communal experience.

Storytelling 20

Storytelling Lead Ranking Peer-to-peer Customer Satisfaction 20

Scoop.it

DECEMBER 23, 2021

It’s no surprise that content marketing is a powerful marketing tool that helps businesses achieve their conversions and sales goals. According to statistics, content marketing is a cost-effective tactic that generates 3X more leads compared to traditional marketing tactics. Visual Storytelling.

Marketing AI 113

Marketing AI Trends Planning Content Marketing 113

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. billion internet users. from 2020 to 2027.

Paid Content 52

Paid Content Statistics PPC Privacy 52

Top Rank Marketing

OCTOBER 18, 2023

An additional recent survey from Ogilvy paints an even brighter future for B2B influencer marketing, revealing that 75 percent of B2B marketers are investing in influencer marketing , with 93 percent planning to use B2B influencers even more in the coming year. is expected to expand some 3.5

B2B Marketing 142

B2B Marketing Personalization Planning B2B 142

Single Grain

MAY 25, 2023

With tools like Midjourney and GPT-4, AI-generated content is a significant factor in this expansion. When others use AI to generate content at a massive scale, you may find yourself grappling with potential duplication and homogeneity. In this way, you turn dry statistics into a compelling story of problem-solving and innovation.

Marketing AI 52

Marketing AI Content Burn Rate User-Generated Content 52

Top Rank Marketing

OCTOBER 4, 2023

The business landscape of 2023 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2024 and beyond. List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of B2B marketing.

B2B Marketing 138

B2B Marketing B2B DemandBase Conference 138

Salesforce Marketing Cloud

JUNE 20, 2023

Artificial intelligence (AI) will help help teams fish business insights from oceans of information, but to learn and improve decision-making, AI in turn requires data. With real-time insights, organizations can create real-time personalization, more targeted marketing, and nearly immediate responses to issues.

Marketing AI 98

Marketing AI Lead Ranking Storytelling Privacy 98

Single Grain

JULY 26, 2023

Start by conducting thorough market research to understand your competitors and identify what sets your product or service apart. The goal here is to strike a balance between creating perceived value and ensuring your pricing remains competitive in a crowded market.

Copywriting 52

Copywriting Tips Word of Mouth Comparison 52

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. Isn’t B2B marketing tough? Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Heinz Marketing

JANUARY 22, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week, we are featuring some of the best and brightest minds in B2B sales and marketing. ABOUT OUR GUEST: . Today is no different, Paul.

Marketing AI 65

Marketing AI Top of Funnel Work Management Enterprise Management 65

Martech

NOVEMBER 9, 2021

The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Yet the key to increased sales may already be in the marketer’s data base. An often-cited statistic shows that it costs five times as much to find a new customer than to keep one.

Work Management 119

Work Management Marketing Management Paid Search Agency Class 119

Zoominfo

JULY 16, 2019

Take a look at the following statistics from Parqa , a digital marketing agency, and you’ll understand why B2B companies heavily prioritize website design: 38% of people will stop engaging with a website if the content or layout is unattractive. In this digital age, a company’s website is one of their most valuable assets.

Marketing Websites 130

Marketing Websites Work Management Marketing Management B2B 130

Oktopost

OCTOBER 31, 2023

We were joined by Alex Rumble , SVP Product Marketing and Corporate Communications at IFS, Joerg Klueckmann , Head of Marketing at Finastra, and Barney O’Kelly , Head of Digital Marketing at AlixPartners. The results of personal storytelling speak for themselves.

Thought Leadership 62

Thought Leadership Linkedin B2B Thought Leadership Allocation 62

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Valasys

JULY 15, 2019

No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. Chatbots help the marketers assist their buyers with specific solutions to their problems & supplement the human elements of the customer service.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56