CMSWire

APRIL 3, 2024

Explore the essential skills marketers need to navigate the evolving landscape of AI and LLMs, from data curation to storytelling and more. Continue reading.

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SendX

NOVEMBER 26, 2020

Also, email marketing is not without its challenges. Furthermore, there are such challenges as insufficient tools for creating emails, bad email marketing techniques, and lack of data and integration. Nonetheless, email marketing still remains one of the surest ways of reaching out to customers. You will do well to get on board.

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Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Perplexity AI, a real-time AI-powered search engine for the web.

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Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

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Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

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Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.

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Unbounce

JUNE 15, 2023

Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. AI is coming to search.

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RebelMouse

AUGUST 2, 2023

Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. Due to AI's lightning-fast content generation and improvements, businesses are embracing its power.

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Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? AI Insight #1 — Christopher S. Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing.

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Content Standard

FEBRUARY 20, 2024

Generative AI is at the center of this phenomenon. But that doesn’t mean AI-generated content isn’t valuable. When MIT published research demonstrating consumers’ preference for AI-generated ad copy over copy created by humans, it raised questions about whether the human touch is necessary at all costs.

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QuanticMind

FEBRUARY 1, 2019

But the last several years have shown us that Artificial Intelligence is not only here to stay, but is not-so-gradually disrupting industries and changing our lives. What is Artificial Intelligence? So what exactly is Artificial Intelligence? The Spectrum of Artificial Intelligence.

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SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

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Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. What marketers should do Despite the potential challenges posed by hallucinations, generative AI offers plenty of advantages.

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Valasys

APRIL 3, 2024

3rd April, New Jersey: The adoption of generative artificial intelligence imaging in the advertising is highly time-saving as it seamlessly delivers pre-personalized ads to a broad audience. Innovative Solutions: For better immersion of AI-synthesized illustrations, in addition, marketers introduce multiple techniques.

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Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

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Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

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Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.).

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Exo B2B

JUNE 6, 2023

Once upon a time, AI and personal assistants…. Back to the future: Alexa, Siri, Nest and Home are the names of what was THE new generation of intelligent personal assistants. Yes, AI… Artificial intelligence is a broad term, with the two letters being used for a growing number of fields of application.

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xiQ

JUNE 19, 2019

Content plays a major role in Account-Based Marketing. ABMers have to be really good storytellers. Craig Rones, VP of Marketing, NTT DATA Services. 66 % of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle”. Content Marketing Institute.

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Seismic

MAY 3, 2021

AI-guided selling is helping sellers navigate the complexity of digital-first sales cycles. Artificial intelligence (AI) and machine learning (ML) are helping sellers realize this vision by transforming data from content analytics into intelligent insights that enable go-to-market teams to make the most of every revenue moment.

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Brandpoint

APRIL 3, 2024

Let’s dive into the biggest three trends for the next three years: CSR, AI-powered strategies, and the increased use of digital platforms. Trend 2: Harnessing Artificial Intelligence (AI) in Public Relations Artificial Intelligence (AI) is not just another industry trend, but a transformative tool that is impacting every industry.

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Oktopost

NOVEMBER 14, 2023

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. But tell me a story and it will live in my heart forever.”

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Content Standard

MAY 12, 2017

The debate surrounding the use of artificial intelligence in marketing is usually a controversial one. In the eyes of pop culture, advanced technology, like artificial intelligence, evokes views of imminent dystopias. What Happens When AI Replicates Human Bias? that currently exist online.

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Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Enhancing device capabilities for user benefit through efficient on-device AI. Potential privacy risks and benefits of on-device AI proliferation. An upcoming marketing trend is __.

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Martech

NOVEMBER 28, 2023

Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. Dig deeper: AI in marketing: How to balance automation and the human touch 3.

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Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

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Salesforce Marketing Cloud

FEBRUARY 26, 2024

And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important. Tableau is the AI-driven analytics platform that helps you prep and manage your data, uncover and solve problems, and make better and faster business decisions.

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BDB

NOVEMBER 30, 2023

In a world increasingly dominated by artificial intelligence (AI), our unique human influence becomes our greatest asset in B2B marketing. For instance, did you know that less than half of B2B marketing leaders are currently integrating AI applications alongside their human business marketing activities?

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xiQ

JUNE 19, 2019

Content plays a major role in Account-Based Marketing. ABMers have to be really good storytellers. Craig Rones, VP of Marketing, NTT DATA Services. 66 % of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle”. Content Marketing Institute.

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Walker Sands

APRIL 17, 2023

Recent hype surrounding the power of generative AI has unleashed a wave of optimism in the tech sector. Although artificial intelligence is a familiar topic in the tech news cycle, OpenAI and other generative AI tools have captured national attention in a way we haven’t seen before, and every major tech player is angling for a way in.

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Parse.ly

MAY 23, 2023

partner MacMillan Search In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences. Artificial intelligence (AI) tools.

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SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers.

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Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé.

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Valasys

DECEMBER 23, 2019

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Technological advancements have always helped the B2B industry.

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Content Marketing Institute

MARCH 28, 2024

We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling. Are you ready for the transformation?

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Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

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