KoMarketing Associates

DECEMBER 21, 2022

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. The Benefits of Investing in Data-Driven Marketing.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

KoMarketing Associates

OCTOBER 13, 2022

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. About 22% claimed that AI will at least inform some of their targeting and segmentation with human input.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

SEMrush

FEBRUARY 26, 2021

Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your business’s future.

Statistics 106

Statistics Marketing 106

KoMarketing Associates

MAY 26, 2021

Many marketers are already integrating artificial intelligence (AI) into their everyday strategies. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. Before we talk marketing, let’s chat about cars. What Is Your Artificial Intelligence Marketing Machine Capable Of? Wondering what we mean?

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

KoMarketing Associates

DECEMBER 7, 2021

Marketers are becoming increasingly aware that artificial intelligence (AI) can help them provide a more consistent customer experience (CX). However, new research indicates that very few have the advanced AI capabilities necessary to do so. Leveraging AI to Optimize Marketing Initiatives.

CMO 203

CMO Statistics Custom Publishing Training 203

Zoominfo

OCTOBER 9, 2018

Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? What is Artificial Intelligence?

Marketing AI 113

Marketing AI Ideal Customer Profiles Bandwidth Zoominfo 113

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. If you’re not familiar with AI, it can be difficult to know where to begin.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

KoMarketing Associates

MARCH 16, 2021

Although many marketers have already begun to explore the benefits of artificial intelligence (AI) and how it can be used in the workplace, new research suggests that most would still consider themselves beginners in this space. Ramping Up Investment in Marketing Technology.

Marketing Report 169

Marketing Report Statistics Advertising Mediums Webinar Metrics 169

KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. Most respondents (54%) believe that metaverse marketing will become a long-lasting trend.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Digilant

AUGUST 17, 2023

Artificial intelligence has all but dominated recent news. Before you get too overwhelmed, however, consider that AI is already a substantial part of our daily lives, and has been for years now. Before you get too overwhelmed, however, consider that AI is already a substantial part of our daily lives, and has been for years now.

Marketing AI 52

Marketing AI Terms and Conditions Advertisements Advertising 52

KoMarketing Associates

JULY 7, 2022

As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others. Leveraging Artificial Intelligence for Marketing Purposes. claimed that they intend to eventually leverage AI to do the same. “AI

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. When it comes to AI, change comes fast. Here’s a collection of statistics about AI and marketing with the date of the survey included. say AI will most likely greatly enhance their marketing efforts.

Marketing AI 137

Marketing AI Stats Planning Marketing Automation Services 137

ClearVoice

JULY 20, 2021

A few years back, there was a widely shared meme about an epic artificial intelligence (AI) fail. Early this spring, the completely goofy sci-fi film ‘Sunspring’ was released, notable because it was completely written by AI. It’s also likely to be a useful content marketing tool.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

KoMarketing Associates

AUGUST 14, 2019

Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies. Ideally, marketers should be utilizing assistive AI — the authors of the report describe this as using AI to surface insights for marketers to consider during manual decision-making.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

Zoominfo

JULY 25, 2019

Artificial Intelligence, or AI, has become an increasingly hot topic in the marketing world. AI technology can automate tasks, simplify complex processes, and organize complicated datasets just as a real marketing professional would — only faster and more accurately. The reason? Get a Demo 3.

Marketing AI 100

Marketing AI Marketing Websites Zoominfo Lead Ranking 100

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Rev

OCTOBER 10, 2017

What do you know about artificial intelligence? Regardless of your industry, there’s a good chance that artificial intelligence will have some type of impact on your company in the future. For example, we recently published a blog post about knowing if your company is ready for artificial intelligence.

Marketing AI 68

Marketing AI Statistics Startups Communities 68

Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. It’s a fact.

Marketing AI 542

Marketing AI Stats Planning Case Studies 542

KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). About 64% are implementing an account-based marketing platforms for the first time as well.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Persado ’s Essential Motivation is a GenAI language hub for marketers to create engaging messages.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

B2B Marketing Directions

APRIL 16, 2023

Source: Trust Insights The marketing world has been going gaga over ChatGPT for the past four months. The generative AI application from OpenAI was released to the public on November 30, 2022, and analysts have estimated that it reached 100 million monthly active users in January of this year. Christopher S.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40

KoMarketing Associates

APRIL 13, 2022

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. About 41% of B2B marketers, in particular, will be adding personalized content and offers to their arsenal of marketing tactics. That being said, 38.8%

Personalization 239

Personalization Marketing Budget Content Statistics 239

Heinz Marketing

SEPTEMBER 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. Enhancing Predictive Analytics with AI AI empowers predictive analytics, offering a nuanced approach to data analysis.

Marketing AI 119

Marketing AI Analytics B2B Marketing Lead Ranking 119

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

Marketing AI 107

Marketing AI Domain Work Management Marketing Management 107

KoMarketing Associates

MARCH 5, 2018

Artificial intelligence (AI) has become a prominent tool among marketers, but new research suggests that many are still hesitant to incorporate it into their existing strategies. The statistics showed that many of top-performing companies (43 percent) do not have plans to use AI within the next 12 months.

Marketing AI 170

Marketing AI Marketing Report Marketing & Strategy Marketing Strategy 170

KoMarketing Associates

MARCH 12, 2018

New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018.

Marketing AI 179

Marketing AI Customer Surveys Trends Planning 179

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? AI in B2B Marketing Today. Artificial Intelligence: still one of the buzziest buzzwords in the marketplace today.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

KoMarketing Associates

APRIL 13, 2021

As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021. The AI Capabilities of Everyday Marketers.

Spending 199

Spending Planning Advertising Mediums Statistics 199

KoMarketing Associates

NOVEMBER 27, 2018

Marketers have turned to artificial intelligence (AI) to enhance the customer experience, but is it hurting or helping their overall efforts? To gauge the impact of AI on the customer experience, Invoca and Adobe published the “ Emotions Win: What Customers Expect in the Age of AI ” report.

Marketing AI 175

Marketing AI Marketing Report Planning Paid Search Agency 175

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. This is not to say that marketers do not believe that AI will impact the way they work.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Martech

MAY 22, 2024

She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search. How are you going to automate that with AI?

Marketing AI 95

Marketing AI Paid Search Agency Advertising Benchmark User-Generated Content 95

Martech

JUNE 14, 2024

The generative AI arms race may be over before most people know it’s begun. Adobe has its AI Assistant. Microsoft has its own copilot, HubSpot has various AI assistants, Oracle boasts a Digital Assistant, SAP has a copilot called Joule. But wait, there’s more So the AI arms race is over? Pretty much true.

Marketing AI 55

Marketing AI Enterprise Management Digital Asset Management Generation 55