Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. When you blog, you’ll get 97 percent more links to your website, marketing news site Business2Community points out. Content Marketing Is a Must for Today’s Businesses.

Service 360

Service B2B Thought Leadership Business Newsletter 360

ClearVoice

DECEMBER 18, 2023

Content marketing, in many ways, is like casting a wide net to catch as many fish as possible. Meanwhile, account-based marketing (ABM) is like fishing with a spear. ABM, however, cannot work without a content strategy. ABM, however, cannot work without a content strategy.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Brandpoint

JUNE 19, 2023

While many marketers face the same hurdles in their departments, each industry brings a unique angle to these roadblocks. For example, scaling and maintaining your lead generation efforts will always be a focus area for marketers, but depending on your type of business, the details of why this is a challenge can vary.

Work Management 62

Work Management Paid Search Agency Marketing Management Planning 62

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Marketing Insider Group

AUGUST 31, 2021

Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget. However, your content marketing teams can use the data they generate to come up with a genius brand story. Scatter visuals throughout your content to maintain interest and maximize retention.

Storytelling 330

Storytelling Case Studies Paid Search Agency Top of Funnel 330

Industrial Marketing Today

NOVEMBER 4, 2021

Industrial marketing, or as some refer to it as manufacturing marketing, is very different from B2C marketing. In my experience working with manufacturers and engineering companies, I’ve found differences with other B2B marketing even though industrial is a subset of B2B. This is only a content summary.

Paid Search Agency 156

Paid Search Agency B2B Marketing Marketing B2B 156

Brandpoint

FEBRUARY 15, 2023

Manufacturing marketing teams often feel at odds with sales. When both teams are accountable for generating leads, justifying the ROI of marketing can be an uphill climb. Additionally, it can be difficult to decide which marketing strategies for manufacturers are the best to focus on first.

Paid Search Agency 62

Paid Search Agency Marketing & Strategy Marketing Strategy Work Management 62

Webbiquity

MARCH 24, 2022

Guest post by Ian Loew. Building a website for a B2B business is much different from designing a B2C site. One of the most critical differences is that B2B websites are designed for longer sales cycles. Image credit: Ben Kolde on Unsplash. Tactics that work for B2C won’t necessarily work for B2B sites because of these differences.

Design 259

Design Marketing Websites Practices Lead Ranking 259

Navigate the Channel

OCTOBER 17, 2023

In recent years, the world of digital marketing has undergone a significant transformation. While some industries quickly embraced its potential, building products manufacturers have been somewhat slower to adopt digital marketing strategies. Share your knowledge through well-researched and informative content.

Marketing Budget Creation 65

Marketing Budget Creation Marketing Budget Marketing & Strategy Trust Marketing 65

SmartBug Media

SEPTEMBER 3, 2020

Whether you’re a B2C or B2B manufacturing organization, people are spending time online trying to vet your credibility and trustworthiness before ever picking up the phone to do business with you. Manufacturing has an old-school reputation that has resulted in a slow adoption of newer technologies, including digital marketing tools.

Paid Content 111

Paid Content Paid Search Agency Paid Social Agency Buyer Personas 111

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

SmartBug Media

JULY 6, 2020

Is your manufacturing company looking to increase lead generation? There are many ways to accelerate traffic and boost lead growth—and one of the most effective is through digital marketing. In HubSpot’s words , digital marketing “encompasses all marketing efforts that use an electronic device or the internet.”With

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

Marketing Insider Group

SEPTEMBER 19, 2019

B2B marketers are feeling the heat. With a focus on building campaign strategies around targeted personas and customized content, the pressure is on. While the top two sizes boast higher numbers, not far behind are mid-market players. TARGETING STRATEGY. For example, here are our selected filters: Job Area: Human Resources.

Content 195

Content Work Management Marketing Management SMB 195

Marketing Insider Group

JANUARY 8, 2020

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. Now we need to break through the endless noise of content, ads, and cat videos to earn our buyer’s trust. Now let’s see why.

Top of Funnel 311

Top of Funnel Product Content Marketing Content 311

SmartBug Media

JULY 16, 2020

When manufacturing companies think about marketing, there’s a tendency to overcomplicate things. It may help to think of marketing efforts as your favorite restaurant’s menu. Let’s discuss several areas to prioritize for your manufacturing marketing plan—all of which focus on ROI. Manufacturing System Integrations.

ROI 99

ROI Paid Search Agency Planning Marketing Automation Services 99

Tomorrow People

DECEMBER 20, 2018

“ The manufacturing industry has welcomed significant opportunities created by digital technology. The extent to which manufacturing companies succeed is dependent on how those technologies are applied ”, says George Houtappel, Vice President of Marketing at Solvay. Don’t ignore your marketing automation.

Top of Funnel 184

Top of Funnel Trends Planning Content Marketing 184

Brandpoint

APRIL 20, 2023

As an OEM (original equipment manufacturer), it’s not enough to simply attract visitors to your site. To achieve this, your content and engagement strategies should address the core concerns at each phase of the process, from seeking RFPs to making the final selection, and even beyond the point of sale.

Paid Search Agency 62

Paid Search Agency Enterprise Management Marketing & Strategy Marketing Strategy 62

ClearVoice

JULY 26, 2023

With global markets now accelerating AI adoption, today’s an exciting time to be in the AI and machine learning (ML) space. One surefire way is through content marketing. In this blog post, we’ll look at how content marketing can help hurdle these inherent challenges. Incorporate data and insights.

Marketing AI 97

Marketing AI Startups Webinar Metrics Marketing & Strategy 97

ClearVoice

OCTOBER 27, 2023

Search engine optimization (SEO) has become a vital cornerstone for B2B (business-to-business) marketing strategies. B2B SEO is a specialized branch of digital marketing that focuses on optimizing a company’s online presence to attract and engage other businesses as potential customers. What is B2B SEO?

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Navigate the Channel

OCTOBER 12, 2023

In today’s competitive building products marketplace, contractors and builders don’t want to be sold to, they want custom content that resonates with their beliefS – and their brands. According to Entrepreneur, 7 in 10 buyers prefer to learn about a company through articles and other digital content.

Tips 65

Tips Content Marketing Content FAQ 65

SmartBug Media

JANUARY 20, 2020

Believe it or not, there are still industries that haven't yet made a serious jump into digital marketing across the board—and one of those is manufacturing. One of my favorite discussions with prospects or clients in the manufacturing industry is about quick wins. Prospect X takes no action for 24 hours.

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

seo.co

FEBRUARY 3, 2022

Are you looking for ways to improve your content writing and content development process? Kaizen is a Six Sigma approach to improving your workflow that can help you streamline your process and produce better content faster and more efficiently. What Is Content Kaizen? If so, Kaizen might be right for you. Kaizen (??)

Content 98

Content Work Management Marketing Management Storytelling 98

SmartBug Media

FEBRUARY 26, 2019

Many manufacturing companies are diversifying their marketing efforts from solely focusing on tradeshows, print ads, and press releases to increasing digital content marketing in order to generate more leads for their sales team. In other words, this content keeps bringing in leads long after it’s been created.

Top of Funnel 83

Top of Funnel Paid Search Agency Sales Qualified Leads Lead Ranking 83

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). PointVisible).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

Paid Content 256

Paid Content Content Marketing Paid Search Agency Content 256

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing? Let’s break down the phrase.

Top of Funnel 114

Top of Funnel Content Marketing Planning Paid Search Agency 114

Navigate the Channel

AUGUST 18, 2023

In today’s digital age, content marketing has become an essential strategy for businesses to connect with their target audience, build brand awareness, and drive conversions. However, not all content marketing efforts yield successful results.

Top of Funnel 65

Top of Funnel Paid Search Agency Content Marketing Companies 65

Roketto

APRIL 12, 2018

Content Marketing for B2B industrial product & services companies comes with a unique set of challenges. Our first conversation with the owners and marketing managers of these types of companies usually involve at least one (and usually more) of the following concerns: Marketing & sales results falling short of expectations.

Top of Funnel 121

Top of Funnel Marketing Budget Work Management Planning 121

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Google Adwords is a web advertising service that most B2B marketers are already familiar with.

Storytelling 237

Storytelling Examples Branding Brand Identity 237

Navigate the Channel

APRIL 27, 2021

By having a professional web page and consistently creating content that visitors want to see, you can improve your search results position, boost traffic, and improve sales. Ready to learn how content marketing can help improve your website traffic and customer satisfaction? Why Your Website Needs Consistent Content.

Ad Building 65

Ad Building Long Tail Marketing Content Marketing Paid Search Agency 65

ClearVoice

SEPTEMBER 22, 2020

Accompanying this transformation are new opportunities for content in the health industry. Quality content serves all those needs. Who should be in your #healthcare content 'operating room'? What kinds of health-related companies need content? Medical centers : Hospital marketing has become highly competitive.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

KoMarketing Associates

MAY 12, 2014

In the world of content marketing, this is especially true. With the adoption of content continuing to rise (CMI research shows 93% of marketers use content marketing this year, compared to 91% last year), the idea that we’ll eventually hit a “ Content Collapse ” seems less and less likely.

PR 120

PR SEO B2B Marketing Content Marketing 120

Stevens & Tate

JULY 13, 2020

During this Covid-19 summer, staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. The following articles highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News.

Trends 69

Trends Marketing Budget Paid Search Agency Planning 69

Scoop.it

OCTOBER 14, 2021

When it comes to increasing awareness, building trust, and generating conversions, most businesses have come to see content marketing as a tested and proven strategy for achieving these objectives. One of these new kids on the block is influencer marketing strategy. So how exactly does influencer marketing work?

Paid Content 90

Paid Content Advertising Agencies Content Marketing Planning 90

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing? Let’s break down the phrase.

Top of Funnel 89

Top of Funnel Content Marketing Planning Paid Search Agency 89

seo.co

NOVEMBER 7, 2021

Pop culture and entertainment-centric content tends to have a leg-up on more traditional businesses when it comes to being interesting. When you’re ready, try using one or more of these 14 tactics for making your content more interesting: 1. But if you want to make your content more exciting, you have to fight against this notion.

Content 119

Content Statistics Advertising Mediums Opinions 119

Goodish Agency

MARCH 3, 2021

Other manufacturers could potentially build new state-of-the-art exercise bikes and start streaming their own daily classes, but the community aspect is really hard to replicate. Do you hope it reduces customer acquisition costs through word-of-mouth marketing? The Competitive Advantage. Choose Your Business Goal. Tom Norman.

Communities 119

Communities Branding Brand Identity Word of Mouth 119