Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?”

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Canned food: Revenue sales increased 183% from the week prior. Industries such as airlines, hospitality, events, manufacturing, etc. You need to have a robust crisis marketing strategy in such trying times.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

markempa

AUGUST 12, 2013

Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. How can we use native advertising? Question #1.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

Kaon

AUGUST 2, 2017

How Augmented Reality and Virtual Reality Are Changing Things for Marketers. Every so often, new and shiny marketing objects come along and become the subject of a great deal of hype about how they will change the world. The object is interactive: The user can open doors, remove parts, spin, turn etc. Augmented Reality.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

The Lead Agency

MAY 2, 2019

Accurately identifying and reaching your target audience in the industrial sector can be a long and complex process. To ensure that your efforts don’t go unnoticed, it’s essential for your business to develop a strong industrial marketing strategy. Optimise For Mobile Use How many people do you know who don’t own a mobile phone?

Tactics 48

Tactics Marketing Strategy Marketing & Strategy Paid Search Agency 48

SpotMe Blog

NOVEMBER 29, 2022

By understanding the event compliance landscape and working with experienced partners, life science companies can use event technology to drive engagement and enhance the experience for both HCPs and KOLs. The pharma industry is unlike any other because its products and knowledge can prolong and save people’s lives.

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

Content Standard

FEBRUARY 23, 2018

For brands that want to engage with storytelling in marketing , this distinction can be an obstacle. It splits the expectations of creators from the understanding of marketing leadership, setting on one side style, purpose, and narrative, while on the other sits marketing needs, goals, and measures.

Storytelling 92

Storytelling Content Marketing B2B Thought Leadership Paid Search Agency 92

Contently

JULY 18, 2018

Referred to by marketers as subject matter experts (SMEs), these professionals are armed with a wealth of knowledge that your audience might find fascinating, if only SMEs knew how to package their knowledge in a relatable way. Luckily, it doesn’t have to be a paradox; that’s where your content writers come in.

Paid Search Agency 83

Paid Search Agency PR Marketing & Strategy Lock-In 83

Contently

JULY 18, 2018

Referred to by marketers as subject matter experts (SMEs), these professionals are armed with a wealth of knowledge that your audience might find fascinating, if only SMEs knew how to package their knowledge in a relatable way. Luckily, it doesn’t have to be a paradox; that’s where your content writers come in.

Paid Search Agency 80

Paid Search Agency PR Lock-In Marketing 80

Industrial Marketing Today

JANUARY 18, 2012

Many manufacturers and industrial companies consider a website redesign during Q1. You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. Only an in-depth website evaluation can diagnose the underlying causes.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Content Standard

FEBRUARY 1, 2017

I figured the content was sponsored; it turns out it wasn’t. Thanks to fake news, clickbait, and the confusing milieu of “sponsored content,” it’s difficult to distinguish quality content from sub-par content and objective articles from sponsored articles.

Advertisements 40

Advertisements Advertising Mobile Advertising Paid Search Agency 40

B2B Marketing Insights - WE

JUNE 29, 2018

A solid brand development strategy can mean the difference between floundering or growing your business 10x. It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. Brand Vision.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Outgrow

MARCH 9, 2021

Essential E-Commerce Marketing Strategies to Enhance Your Marketing Metrics. Nonetheless, the pandemic was only one of the reasons for their success; implementing successful e-commerce marketing strategies, was the other. . Let’s look into what those e-commerce marketing strategy examples are! . Local Marketing.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

LeadSquared

NOVEMBER 7, 2016

You can still see young children exchange Pokemon cards, goods swapping website are on a rise and some communities in Spain and Greece still practice barter system. Lead generation is the process of attracting and capturing these leads’ contact information so that they can be contacted and converted to sales.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Zoominfo

AUGUST 16, 2023

By selecting a partner whose sole focus is delivering accurate, insightful, and reliable data, go-to-market leaders can turn their focus to the strategic and tactical decisions that will make a difference for their business. It’s an efficient way to build predictive go-to-market workflows and results. Ready to learn more?

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

ClearVoice

SEPTEMBER 22, 2020

Accompanying this transformation are new opportunities for content in the health industry. Quality content serves all those needs. Who should be in your #healthcare content 'operating room'? What kinds of health-related companies need content? Medical centers : Hospital marketing has become highly competitive.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. So, to help you out we have put together a list of the top 35 common acronyms used in the digital marketing world.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Hinge Marketing

APRIL 15, 2020

Researching your target markets is one of the smartest business moves you can make. In this post we will explain what target market research is, provide examples, and show you how to go about conducting, analyzing and applying it. Let’s start by defining what we mean by a target market. Target Market Defined.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Navigate the Channel

APRIL 27, 2021

Growing your building materials company’s presence online isn’t as difficult as you might think. By having a professional web page and consistently creating content that visitors want to see, you can improve your search results position, boost traffic, and improve sales. Why Your Website Needs Consistent Content.

Ad Building 65

Ad Building Long Tail Marketing Content Marketing Paid Search Agency 65

Scoop.it

OCTOBER 14, 2021

When it comes to increasing awareness, building trust, and generating conversions, most businesses have come to see content marketing as a tested and proven strategy for achieving these objectives. Over the years, less traditional forms of brand advertising have entered the scene and brought a little confusion along with them.

Paid Content 90

Paid Content Advertising Agencies Content Marketing Planning 90

Contify

FEBRUARY 23, 2020

This is the fifth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. But the English language is full of exceptions and ambiguity, and therefore a fertile breeding ground for confusion. And when users get confused, they’ll stop using the information system. . Qualifiers.

Tagging 52

Tagging Terms and Conditions Sales Qualified Leads High Quality Lead 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

FEBRUARY 18, 2019

It’s also important to remember this is a living document , meaning you can always make changes as you start to implement different aspects of your plan. The store manager was also incredible — she was meticulous, caring, a natural problem solver, highly organized, and knew our products inside and out. But first, a critical question.

Work Management 75

Work Management POS Budget Programs Marketing Management 75

Moz

OCTOBER 12, 2020

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? But I argue that search and content marketing aren’t dead. But I argue that search and content marketing aren’t dead.

Paid Search Agency 66

Paid Search Agency Budget Programs Barriers Lead Ranking 66

Industrial Marketing Today

JUNE 4, 2011

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Marketing does not end with filling the top of the funnel.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Content Standard

FEBRUARY 16, 2018

But that day has been replaced by a global digital marketplace where a 70-year-old grandmother in Tallahassee can instantly talk to a 17-year-old student in Tokyo about their shared love of Stranger Things. Put it this way: How can you target your content to the right audience if the audience is so skewed and merged and fluid?

Demographics 47

Demographics Segmentation Marketing & Strategy Lead Ranking 47

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs. Source ). .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Brandpoint

JUNE 6, 2022

Digital marketing for manufacturing companies can be a challenging role. Not only are you faced with explaining a difficult, confusing subject matter with niche pain points, you’re also working to stay ahead in both industry and marketing trends. Reach out to see how we can partner together!

Studies 71

Studies Advertising Agencies Marketing & Strategy Paid Search Agency 71

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. We also talk about scaling that effort, which might be kind of a difficult thing. So, that’s what you’re going to get out of this episode.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. We also talk about scaling that effort, which might be kind of a difficult thing. So, that’s what you’re going to get out of this episode.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The survey generated over 270 responses from B2B marketers - and the results are in! Online blog needs various marketing methods to get converted into big business.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

seo.co

JANUARY 15, 2021

Success in content marketing depends on creating lots of content—and not just any content. You need good content, that people want to read/watch/listen to, and you need to keep things fresh enough that they keep coming back for more. 101 Content Marketing Ideas. Image Source: Buzzfeed ). Checklists.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83