Buzz Marketing for Technology

FEBRUARY 18, 2010

Social Media speeds Onboarding I am officially up and running now in my. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Related posts: Social Search could it be a Google Killer?

Social Media 100

Social Media Digg Media RSS 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Buffer

AUGUST 22, 2019

Pinterest is somewhat of a sleeper in the social media world. They browse ideas, visit merchant websites and eventually buy products and services; and People seeking inspiration use Pinterest in ways that mirror how they use magazines and catalogs. And no matter where you interact with the brand, that message remains consistent.

Paid Content 72

Paid Content Planning Landing Pages Paid Search Agency 72

Vidyard

AUGUST 9, 2017

And while almost half a million minutes of video are uploaded to YouTube alone every day, not all of it is worthwhile (we rest our case on PewDiePie). Marketers had to tag videos the same way they did images and tagging often couldn’t capture even a fraction of the detail. Consumers’ attention spans are maxed out.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. However, the most common are Facebook, Instagram, and YouTube.

Broadcasting 92

Broadcasting Youtube Landing Pages Ideal Customer Profiles 92

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 124

Social Media Work Management Marketing Management Media 124

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. ” or Nike’s “ Just Do It “), we typically imagine TV spots, billboards and old-school print ads in magazines.

Campaigns 134

Campaigns Planning Paid Search Agency Advertising Agencies 134

Scoop.it

FEBRUARY 2, 2022

topic: your online magazine. Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it You can see them as your online magazine, a controlled way in which you can put together your thoughts and insights on topics that matter to your audience. So if someone grants you access to it (i.e.

Distribution 52

Distribution Curation Content Newsletter 52

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Marketing Insider Group

AUGUST 27, 2019

Use the power of social media to get your attendees to market your event for you. One of the easiest and most common ways to start off a teaser campaign is with a “coming soon” landing page and graphics on social media. Social Media Examiner took this idea to the extreme when promoting their Social Media Marketing World event.

Planning 100

Planning Content Marketing Generation Content 100

Kevin Indig

JUNE 19, 2023

Neeva tried charging searchers a subscription but closed shop because users are habituated to search on Google, and Google has massive distribution advantages like the Apple deal, owning Chrome, Gmail or Youtube. Google surfaced some potentially-useful videos for my pocket door problem (on YouTube, of course).

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Scoop.it

NOVEMBER 28, 2019

topic: your online magazine. Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it You can see them as your online magazine, a controlled way in which you can put together your thoughts and insights on topics that matter to your audience. So if someone grants you access to it (i.e.

Distribution 63

Distribution Curation Content Newsletter 63

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

NuSpark Consulting

MARCH 3, 2016

Social Media. Of course, promote it via social media. According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. Besides promoting your white paper via social media, you need to make it easy for others to share it as well. Source ( Ragan.com ).

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Hubspot

DECEMBER 17, 2019

When you crawl social media, do specific words or hashtags stick out? As it turns out, if you're selling something, most prospects want to know the price tag before they invest their time and energy in your sales process. Communicate effectively with your audience. Don't beat around the bush. Consider partnering with influencers.

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

Sprout Social

JULY 1, 2021

Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business.

Social Media 140

Social Media Media Webinar Metrics Business 140

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. Within minutes of the conclusion of the game, Joyce (having seen the replay proving him dead wrong) tracked down Galarraga in the clubhouse to apologize. And I kicked the shit out of it.

Social Media 158

Social Media Media PR Webinar Metrics 158

Hubspot

OCTOBER 29, 2019

While influencers might need to come up with other ways to seem influential that don't rely on visible engagement, marketers might need to pivot how they will continue to vet influencers without seeing visible signs of social media engagement. For each, we'll give tips on how brands can continue to navigate in a Like-free space.

Facebook 58

Facebook Ideal Customer Profiles Planning Advertising Agencies 58

seo.co

AUGUST 20, 2020

Millions of people browse SERPs each day, so SERPs function much like a newspaper or a magazine; advertisers can pay money to get readers’ attention. Then, if you scroll further down the SERP, you’ll see a small collection of YouTube videos on the subject, and a grid of images that showcase differences between the two birds.

SERP 111

SERP Paid Content PPC Cost Per Click 111

WebMarketCentral

NOVEMBER 18, 2009

Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them. Tags: Media.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

YouTube is routinely serving more than a billion video views per day. A Robert Half Technology study announces 54% of companies blog social media sites. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

KoMarketing Associates

DECEMBER 9, 2020

What does the online environment look like for B2B global digital marketing, digital usage, and social media activity across the globe? The chart below, from my recent webinar, Reach Global Markets Through Social Media and Creative Content Development , may be helpful to access how fast the connection speed is for your target audience.

B2B Marketing 219

B2B Marketing Work Management Marketing Attribution Marketing Management 219

Optinmonster

FEBRUARY 8, 2024

We’ve selected the best tools to help you: Create personal content digests, so you’re always in the loop Discover and share new high-quality content on key topics and sectors Automate sharing of selected social media content And more Let’s jump to our list of the best content curation tools without further ado.

Marketing Automation Services 85

Marketing Automation Services Curation Enterprise Management Marketing Automation 85

Hubspot

APRIL 8, 2015

In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future. Many brands are finding value in catering to people with thousands and even millions of followers on YouTube and Instagram or those with a highly engaged blog audience. The Rise of Celebrity Gift Bags.

Paid Search Agency 28

Paid Search Agency Press Advertising Agencies PR 28

Marketing Insider Group

MARCH 7, 2021

DrumUp is also a social media management tool that lets you schedule and share content via the platform. You have the option to save the content you like and the tool presents it in an online magazine format for you to view. Hootsuite is still my top choice for social media scheduling and sharing. Image & Graphic Creation.

Budget Programs 362

Budget Programs Content Marketing Planning Tools 362

Industrial Marketing Today

MAY 14, 2010

Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Single Grain

OCTOBER 12, 2023

These days, you can watch a podcast on YouTube or access the audio on Spotify. Worth noting: Before you pursue speaking gigs to get valuable video content, it helps to own your own domain to build your credibility — instead of relying solely on social media profiles. As of 2023, there are 464.7 million podcast listeners worldwide.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Marketing Insider Group

JANUARY 31, 2022

Tag every piece of content you create under the appropriate pillar(s) so that you have visibility into the volume and types of content being created for each. Share your content on social media , include it in newsletters and emails, and ask employees to share content , too! Don’t just publish content and hope it does well on it’s own.

Top of Funnel 275

Top of Funnel Examples Marketing & Strategy Paid Search Agency 275

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. A recent post on your blog discusses using blogs for social media. What opportunities do you see for companies to leverage social media and blogs to increase inquiries and improve Marketing ROI?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

SendX

JANUARY 20, 2020

Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial. Giveaways are viral because people love the excitement of being a potential winner.

Ad Building 224

Ad Building Marketing Management User-Generated Content Viral Marketing 224

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Single Grain

SEPTEMBER 22, 2020

And with those same giveaways, they increase social media followers, engagement, build email lists, get referral sales, and more. A single giveaway campaign over a short period of time can drastically boost website traffic, social media followers and email subscribers. Dive Deeper: * The Impact of Social Media on Business in 2020. *

Traffic 141

Traffic Marketing Websites Social Media Startups 141

Single Grain

SEPTEMBER 6, 2023

We’re not talking about offline conversions commonly featured in most social and paid media platforms. That could mean billboards on the highway, posters in the subway, those full-page spreads in magazines, and even the radio jingles you hate to love (or love to hate?). We’re talking about old-school traditional marketing material.

Advertisements 52

Advertisements Advertising Work Management Ad Exchange 52

Single Grain

JUNE 25, 2019

Before making a purchase, 36% of customers search for information about your product on social media. Thus, companies need to start selling products directly through social media networks with social shopping. With over 87% of people claiming that social media platforms help them decide what to buy, isn’t social shopping the future?

Paid Search Agency 80

Paid Search Agency Work Management Ideal Customer Profiles Banners 80