Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Then, reach out to your chosen influencers with compelling outreach that prioritizes relationship-building over selling your product.

Social Media 117

Social Media Trends Media B2B 117

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. This will be essential in convincing buyers to invest in your products. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. All these digital features have now come to out-of-home.”

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

ClearVoice

JULY 15, 2022

Growing up in a world of airline miles, vouchers, and punch cards, boomers are also known for their brand loyalty. They’re far less likely to pick a different brand once they find a reliable company that rewards loyalty with discounts, freebies, and other benefits. Promote videos on YouTube. Image Source: HemingwayApp.com.

Planning 118

Planning Content Marketing & Strategy Youtube 118

ClearVoice

JANUARY 20, 2020

Is it more brand awareness or brand loyalty? The next step is to find the right influencers to promote your product, service or brand. Micro-influencers are typically successful bloggers or YouTubers with a modest following on their blogs and/or social media, reaching up to tens of thousands of fans and followers. Set a budget.

Positioning 77

Positioning Ideal Customer Profiles Planning Marketing & Strategy 77

Marketing Insider Group

APRIL 28, 2020

While a certain amount of juggling figures and adjusting budgets is inevitable, other businesses have invested in strengthening their brand position in anticipation of the more prosperous times that are certainly coming – we just can’t say exactly when. We are making non-medical grade washable masks out of scraps from our production line.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Marketing Insider Group

MARCH 1, 2021

The best answer goes to the top of the stack, called “position zero,” and is usually the only result that appears above the fold (the visible portion of the results page). Everything else, including the formerly coveted position one result, fits underneath these featured snippets. Image via Google screenshot. Keep It Credible.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

sagefrog

FEBRUARY 7, 2024

Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. By automating routine tasks, brands are positioning themselves to be more agile and responsive. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

CoSchedule

JANUARY 27, 2023

Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business. For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! Millennials spent even more, averaging a little over $1,000 in purchases.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Binary Demand

FEBRUARY 26, 2024

By harnessing predictive analytics, businesses identify opportunities to introduce new products and services that cater to users’ needs. It utilizes AI to forecast product demand. DL accumulates the data, while ML uncovers intricate patterns in the extensive dataset carved by a user’s product explorations and purchases.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! Andy McCotter-Bicknell: For example, with ClickUp, the brand looks playful and positive through bright, modern colors like purple, pink, light blue, and yellow.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 118

Buy Video Marketing Template Bandwidth 118

Customer Experience Matrix

OCTOBER 14, 2019

The rebirth of out-of-home advertising (billboards, wall posters, in-store displays, and clever niche products such as elevator and gas pump ads) as a digital channel opens another mass medium. Other types of video, available through YouTube, Instagram, TikTok, Snapchat, Twitch, and much else, are delivering new mass.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

The Lead Agency

MAY 10, 2023

It gives you the opportunity to showcase your products, services, and company values to a wider audience. By actively engaging with your customers, you build trust, strengthen relationships, and foster loyalty. YouTube boasts an impressive 2.527 billion users, making it a prime platform for advertising. Let’s get going!

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. There are influencers within your industry that hold the attention of sizable audiences who may be unfamiliar with your product, brand or mission.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Webbiquity

JANUARY 20, 2021

These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates. With Facebook, YouTube, WhatsApp, Instagram, and TikTok leading the race, there’s already a wide variety of networks for businesses to cover.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Spiralytics

NOVEMBER 14, 2023

Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. Businesses that understand and adapt to them will position themselves better for success. A forward-thinking approach is essential for long-term relevance in the market.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Scoop.it

NOVEMBER 1, 2022

Social media advocacy involves leveraging social media networks to forge and nurture positive relationships. They share their positive experiences via online and offline platforms, bolstering your brand’s reputation and trust. Strengthen customer loyalty. What Is Social Media Advocacy? Builds Brand Trust. Give Perks and Rewards.

Social Media 82

Social Media Top of Funnel Media Brand Identity 82

Navigate the Channel

SEPTEMBER 15, 2023

Imagine a scenario where a customer visits an e-commerce website and browses through various products. AI algorithms track this behavior, analyze it in real-time, and can instantly recommend products that align with the customer’s interests. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In today’s article, we explain word-of-mouth marketing, its unique benefits, and we offer several specific tips to get people talking about your products. Keep reading! What is word-of-mouth marketing?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Convert

MAY 31, 2022

But it wasn’t just the product that made people buy. Selling angles sell products. When you look at your creative product positioning through the lens of something as rigorous and tangible as A/B testing, you can demystify creative product positioning and no longer wonder if your audience is “buying” what you’re selling.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Optinmonster

APRIL 29, 2022

A lead is someone who is interested in buying your product or service. Then ask if they know anybody who might also benefit from your product or service. You can offer a reward for referrals such as an extra product, complimentary service, or credit toward future purchases. What is Lead Generation? Offline Lead Generation Ideas.

Lead Generation 99

Lead Generation Lead Ranking Generation Lead Scoring 99

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Onalytica B2B

MARCH 12, 2018

And with such little brand loyalty, what’s stopping them endorsing your competitor next? You have to ask yourself – is the generation that installs ad blockers on their laptops and fast forwards through TV ads on their pre-recorded programs going to enjoy an Instagram page full of product endorsements?

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

SocialPilot

FEBRUARY 11, 2024

Find influencers who have mentioned [specific brand or product] in their posts within the last year. Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Identify influencers with a track record of successful campaigns in [specific industry or product category].

Sales Management 90

Sales Management ROI Planning Work Management 90

Marketing Insider Group

NOVEMBER 18, 2019

One of the best things that comes out of selling your employees on your products, services, and mission is an improved customer experience all around, as EveryoneSocial’s Todd Kunsman points out. One of the most effective ways to earn your employees’ loyalty is to trust them with some of your brand messaging. Stilted dialogue?

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Sprout Social

AUGUST 3, 2023

For example, this YouTube video from Google uses storytelling to subtly highlight its features while also comparing them with a competitor in the friendliest manner. TikTok initially entered the market as a social media entertainment platform and has quickly secured its position in every brand’s social media marketing strategy.

Social Media 90

Social Media Media Content Storytelling 90

Scoop.it

FEBRUARY 1, 2024

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. It’s also a good way to show your audience that you’re more than a company trying to get people to buy your product or use your service. Creating awesome content can be quite tough.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Binary Demand

FEBRUARY 27, 2024

By harnessing predictive analytics, businesses identify opportunities to introduce new products and services that cater to users’ needs. It utilizes AI to forecast product demand. DL accumulates the data, while ML uncovers intricate patterns in the extensive dataset carved by a user’s product explorations and purchases.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Sales Engine

NOVEMBER 12, 2015

In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. Delivering the best product or service is now a given. YouTube and social media had just begun to blossom. Consumers are more educated about the products and services you offer.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sprout Social

MAY 10, 2022

Using social media for brand marketing is essential for growth as more people prefer to find products and services online. One in three consumers use social media to learn about or discover new products , services or brands. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Go Beyond SEO

MARCH 13, 2024

Whether it’s sharing industry insights, behind-the-scenes glimpses into your manufacturing process, or showcasing your products in action, your content should be informative, entertaining, and shareable. Instagram is perfect for sharing visually appealing content such as product photos or short videos.

Social Media 78

Social Media Media Brand Identity Branding 78

Valasys

AUGUST 7, 2023

For any company or brand, the greatest asset would be gaining the long-term trust and loyalty of its customers. While not creating traditional organic UGC, they aim to emulate the genuine feel of UGC while highlighting specific businesses or products. What are the benefits of User-Generated Content?

User-Generated Content 52

User-Generated Content Generation Lead Scoring Lead Ranking 52