seo.co

NOVEMBER 22, 2021

On the other hand, zero search volume keywords present little to no competition, making it easier to rank and generate conversions. One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords. Zero Search Volume Keywords for Beginners.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Marketing Insider Group

JULY 3, 2023

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends. Image Source 2. Image Source 3.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Brightedge

JUNE 3, 2020

In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under. BrightEdge recently coordinated our own digital marketing efforts to drive leads and opportunities for our research webinar SEO Insights, Opportunities, and Performance in an Era of Uncertainty.

Research 80

Research SEO B2B Long Tail Marketing 80

Tiecas

MARCH 2, 2024

According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result. It can help industrial marketers adapt with tools for hyper-targeted keyword research and streamlined content creation. Have you heard the term zero-click searches ?

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Brightedge

MARCH 1, 2024

This experimentation with size not only shows Google's commitment to refining SGE results but also highlights their search for the optimal way to present these modules to users. This functionality enhances the ability for users to conduct comprehensive top-of-funnel research without leaving the search page.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” The search results present an answer based on what Google intuits is the user’s search intent. This is the presentation of information from the Knowledge Graph. What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Such long-tail keywords found through Google Trends are easier to rank for. Another challenge? Your creation has to satiate even the most finicky eaters.

Marketing AI 173

Marketing AI Trends Google SEO 173

Webbiquity

MARCH 30, 2021

According to a Juniper Research report , the number of voice assistants in use worldwide surpassed the 4.2 Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns. Voice search is hot.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Blog Posts supporting long-tail keyword opportunities. Comprehensive Company Information. Top of Funnel Content Marketing Assets.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Adobe Experience Cloud Blog

AUGUST 17, 2017

However, new research on consumer sentiment on Google shows that 43.5% If a person in the United States searches for “football”, they will be presented with results that relate to American Football and the NFL. Focus on Long-Tail Keywords: It is estimated that up to 80% of searches are long-tail keywords.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

Sharpspring

AUGUST 10, 2021

You might think that navigational intent wouldn’t present many opportunities for intent-based marketing tactics, but that’s actually not the case. Consider the questions that your ideal customers might be researching that aren’t necessarily related to a purchase and create top of funnel content around those topics.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. B2B intent, aka the data that tells you what companies are researching on the B2B web. So you can see when a company is increasing consumption on research-related topics.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. In other words, there’s no need to do a large amount of keyword research for product pages. Instead, be specific and descriptive about the item offered –– and use long-tail keywords.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

KoMarketing Associates

OCTOBER 25, 2016

They are now interested in researching more about their options. The searcher has found the company they are considering and is now in the final stages of researching before converting. Top-of-funnel searches have realized they have a problem, presenting brands with the opportunity to capture a new audience. keyword.io.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map. Howdy, Moz fans.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Consideration: Next, the buyer conducts extensive research to compare solutions and explores different avenues for solving the problem. In 2019, 90% of all U.S. Prospects in this stage are ready to buy.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs. Account-based marketing is here to stay. Omnichannel can be a game-changer in B2B marketing.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

KoMarketing Associates

MAY 13, 2020

In translation: If you want to appear in Google featured snippets, you have to get out there, do some research of your own, put on your content marketing hardhat, and get to work. Industry research shows that about 9% of clicks go to featured snippets when there is a listing present. Step 3: Focus on Structure.

Features 165

Features Google B2B Marketing Top of Funnel 165

Launch Marketing

DECEMBER 14, 2022

Did they search long-tail, specific keywords? Is there a new research study showing new data on a certain area of interest? They can break up the text, provide more context on the information being presented and support details written in the blog. Did they search more generic, broad keywords?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. This is why we heavily advocate for targeting long-tail keywords in your SEO campaigns.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Webbiquity

JANUARY 28, 2013

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. 22 Free Keyword Research Tools by Practical eCommerce.

Keywords 100

Keywords Research SEO Tools 100

The Point

APRIL 16, 2019

Because of this, in the early stages, campaigns should contain a mix of higher search volume/higher cost terms along with mid- and long-tail terms, i.e. those with a lower search volume and lower cost per click.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

KoMarketing Associates

JULY 18, 2017

From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. Analyze the First Page of SERPs.

SEO 141

SEO Long Tail Marketing SERP Content 141

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. So, what can this post offer that you couldn’t find with a simple Google search?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Biznology

OCTOBER 17, 2017

Micro-Influencer Marketing Presentation for XCPD-732 Social, Mobile and Search Marketing, Georgetown University School of Continuing Studies, Professor Shashi Bellamkonda, October 14, 2017, 10:30AM from Gerris. So we focus on reaching the long-tail. Fresh-faced students on a Saturday morning? Yes, please! This is pretty normal.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Valasys

AUGUST 30, 2023

Innovation is key for them, so targeting technical facilities, like apps, presentation boards, and monitors, is key. Obtain professional digital marketing support in performing keyword research for long-tail terms relating to hybrid work, flexibility, and office facilities. You might also consider the industry.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Brightedge

FEBRUARY 15, 2022

Work with native speakers for keyword research. Certain keywords will carry high volumes irrespective of international boundaries, and a significant portion of your content will be suitable for direct translation, but your keyword research processes should also account for country-specific queries, both general and long-tail.

Practices 141

Practices SEO Best Practices Domain 141

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? More time in each sales stage.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

accelerate agency

MAY 9, 2020

Keyword research is key to improving SERP results and to SEO in general. Researching the right keywords to target and implementing that research takes time and effort. Rethink your use of long tail keywords. Rethink your use of long tail keywords. We all know that long tail keywords are important.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Today’s engineers and industrial buyers are increasingly self-directed, conducting extensive online research before ever engaging with a sales team.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

BenchmarkONE

NOVEMBER 20, 2019

The more local places you can be present, the better. Use Long-Tail SEO. This has always yielded the best results, but when it comes to optimizing your content for voice search, don’t neglect long-tail keywords or phrases. . Research indicates that most smart-speaker owners are conducting searches for local items.

Long Tail Marketing 65

Long Tail Marketing Optimization Content SEO 65

Brightedge

FEBRUARY 16, 2021

Google said, “With the latest advancements from our research team in the science of language understanding–made possible by machine learning–we’re making a significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”.

Google 125

Google Long Tail Marketing Keywords FAQ 125

EMagine B2B Blog

MAY 21, 2018

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. To do this, start by writing a list of long-tail keyword style questions. How do I get started on my voice search strategy? Focus on featured snippets. Ok, Google. Over and out.

Long Tail Marketing 48

Long Tail Marketing Marketing & Strategy Keywords Lead Scoring 48

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Do keyword research to define your clusters. Enter keyword research. Use @answerthepublic to find a list of long-tail keywords that could fuel #content ideas, says @EliseDopson.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Zoominfo

MAY 29, 2018

This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. We recommend optimizing for long-tail keywords that mirror the phrases or questions your customers and prospects actually use to seek out information about your products.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153