Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

JUNE 10, 2016

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

OCTOBER 7, 2014

HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. We all use HootSuite , or have.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

NOVEMBER 2, 2020

Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. Use Identity Graph tools to link visitors across devices. But identity tools will help link the business and consumer personas across their various devices and provide you with richer “visitor intelligence.” .

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

OCTOBER 7, 2020

This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. I’d say any site not using these tools is leaving money on the table.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

MAY 8, 2014

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Biznology

APRIL 24, 2013

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. Image via CrunchBase.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

JUNE 30, 2015

SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team. The post Tools I use to amplify social campaigns appeared first on Biznology. Makes sense, right?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. Like this post?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

APRIL 29, 2015

Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. There are so many time management tools out there for you to choose from. All-in-One Social Media Management. You’ve got your Twitter profile.

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

Biznology

JULY 2, 2018

So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. Beef up your LinkedIn skills. LinkedIn is a treasure trove. Use their keyword planning tool to generate likely phrases from your website and those of your competitors. And if you have any that I’ve missed, please chime in.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

SEPTEMBER 13, 2017

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Preset replies: If you use messaging in LinkedIn often then you probably have already seen the preset replies setup for you to click on. Now they have removed that barrier.

Features 128

Features Ideal Customer Profiles Custom Publishing Linkedin 128

Biznology

FEBRUARY 24, 2014

Here are 11 tips and tools to jump-start your SEO. FIND SEARCH VOLUME FOR KEYWORDS: Now that you know the keywords that matter, use a tool like the Google Keyword Planner , WordSteam or Wordtracker to get search volume for specific keywords. Did these tips and tools help you see how to jump-start your SEO?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

DECEMBER 5, 2014

Best of all, a number of new tools and tactics are now available to do the marketing job efficiently. At DMA14 in San Diego last month, I heard a fascinating talk by Mark Rentschler, marketing director at Makino, a large manufacturer of machine tools. Another approach, albeit less productive, is LinkedIn research.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

AUGUST 18, 2015

Over the last few weeks, I have been sharing my tools and processes with you. I’ll admit that I mostly use SocialOomph for their very handy auto-tweeting tool (I discuss it in detail over here: Your social media marketing automation solution ). Here’s my list: SocialOomph. Somebody make this for me, for us!

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Biznology

APRIL 6, 2022

Ask if the agency is helping with strategy, listening, analytics and reporting, tool management, etc. How familiar are your team members with the tools needed to manage social media, and which specific tools do you use? Most of the tools today don’t make you code in Boolean (the old ones did!)

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

OCTOBER 31, 2017

There’s also the send this email at the best time tomorrow tool, that snoops around all my contacts and either recommends the right time to email each contact based on their past behavior or it will recommend the generally-speaking best time based on Contactually’s years of experience with such things. .” Such good stuff.

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Digital marketing is a powerful tool that can contribute to your online presence and positively impact your bottom line when you utilize it correctly.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

DECEMBER 15, 2021

As Scott Brinker’s annual Martech supergraphic tells us, the number of tools available to marketers continues to expand. Look at the new self-introductory video clips parked behind the LinkedIn profile pictures of people in Creator Mode now. It has come full circle. Vendor consolidation. Social media pulls ahead.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

FEBRUARY 25, 2019

Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations. All the above mentioned level-ups are only possible if you stay a step ahead and revolutionize your business.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

MAY 19, 2016

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. It builds great credibility, but it doesn’t differentiate me from other social media and LinkedIn marketing firms. Like this post?

Differentiation 116

Differentiation Ideal Customer Profiles Work Management Marketing Management 116

Biznology

JUNE 16, 2021

Joe has access to the company’s Facebook, Twitter, Instagram and LinkedIn account. We need to remove Joe’s access to the Facebook and LinkedIn accounts, which are managed directly through two different tools. Some have dedicated tools to manage accounts. The longer version is this: Imagine Joe is leaving the company.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. The two sides need to agree on what is a lead, how to define qualification, and identify the tools needed to operate—from marketing automation, to CRM, to ERP. Ruth: I am hearing that Whatsapp is a favorite tool here. Please explain.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

MARCH 22, 2017

From all the options , how do you pick the best social media marketing tools for you? Pick a tool that can do many functions, and you can cover your social media management bases without breaking the bank or wasting time. . $39/month 39/month for CoSchedule ReQueue Tool (at a 50% discount because I wrote a user review.).

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

JUNE 14, 2017

LinkedIn requires strong writing. Your marketing goals may not change, but your methods have to match the tools you can use. Instagram is going to be easier to do well at if you have great visual content to share. If you don’t have the resources, find a different channel to work on until you can garner the resources you need.

Advertising Channels 143

Advertising Channels ROI Resources Linkedin 143

Biznology

FEBRUARY 20, 2019

You have to have more than one tool in your toolbox. Employers seeking multi-skilled communicators – under singular job titles – can be found on job boards and LinkedIn. The PR, marketing and communications functions have been shaped by rapid changes in technology and tools that make sharing of news and content almost instantaneous.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

MAY 14, 2018

These tools offer social proof – someone else saying what you’re offering is of value – thereby making it more likely that someone who doesn’t know you will take the risk of investing their time and attention in your content. Most critically, you have to seek outside endorsement of your work. That means reviews and testimonials.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Biznology

JULY 28, 2021

But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? Stories became popular, so all the platforms rolled them out (I’m still not sure they belong on LinkedIn). Each platform connects to other tools and platforms. Yes, people loved the audio-only format.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

APRIL 15, 2020

If your digital presence says, “me, me, me” and not much else, your prospects are already clicking through to the next name on LinkedIn on their Google results page. You may find that given a bit more attention, these tools will help you determine how your market now may power stronger gains even when other forms of marketing return.

Allocation 118

Allocation Marketing Prospects Trust Marketing Marketing 118

Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.”. Ask yourself, is this a synchronous or asynchronous opportunity to communicate?

Work Management 173

Work Management Intent Course Outreach 173

Biznology

APRIL 24, 2017

30% of marketers cite LinkedIn as their preferred social network. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ). (Business.com). 31% of traffic to all websites comes from the Top 8 social networks ( Shareaholic ). Business.com).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

APRIL 26, 2016

The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Follow LinkedIn Influencer. Linkedin follow influencer. Join Linkedin Group.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JULY 31, 2019

No matter if you’re launching a fashion boutique, an IT company, or an online store, there are numerous amazing tools and resources that will help you build, strategize, and launch your business. With a wide range of tools available , diversifying your content strategy has never been simpler. Securing Funding is Simpler.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116