Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Ranking 40

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

JUNE 12, 2019

The B2B sales arena has a few social celebs of its own. In today’s post, we’ve compiled a list of the top sales influencers on our radar. Leading off our list is sales consultant and coach, Jeb Blount. Jeb carries his sales wisdom over to all his social media channels and spreads his expertise to the masses.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Hubspot

APRIL 11, 2023

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. Your seasoned, super-star reps lead the way. So should you be worried about churn in your sales department? Sales teams have higher-than-average turnover rates than other business units. In short, yes.

Burn Rate 81

Burn Rate Gartner Churn Rate Lead Ranking 81

Martech

OCTOBER 11, 2022

One of the most brilliant tactics is a practice called “pair programming.” Several great platforms, like LinkedIn Learning, can provide lots of value to help your team improve their skills. Having a stipend is an easy way to manage your investment in the team’s skills while also providing flexibility.

Work Management 133

Work Management Paid Search Agency Marketing Management Budget Programs 133

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

AUGUST 18, 2020

A tool to manage and produce conferences, workshops, and other virtual events. Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. Tools for hosting virtual summits, online meetings, workshops, and webinars. Average user rating: 9.35.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. He is also one of the LinkedIn Top Voices, which is the site’s official influencer program.

Marketing Management 110

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 110

Velocity Partners

JULY 5, 2023

“We delivered a record number of MQLs to the sales team last quarter! Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales. So why aren’t they using them?”

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

MindFire

MARCH 12, 2021

What is LinkedIn Social Selling, and how does it help innovative companies reach and engage their prospects and clients? Maybe you’ve tried LinkedIn, but it hasn’t “worked” for your business. 3] Tools you can use to accelerate the process ( brand new ). LINKEDIN SOCIAL SELLING: WATCH WORKSHOP NOW.

Linkedin 52

Linkedin Social Marketing Ideal Customer Profiles Training 52

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

The ABM Agency

APRIL 10, 2023

Conclusion The Fundamentals of Account-Based Marketing Discover the basics of account-based marketing (ABM) , a highly targeted approach to B2B sales and marketing that uses personalized communication to win new business from specific companies.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. His time at LinkedIn was epic. His approach has been adopted across multiple business lines, and he ended up winning the coveted LinkedIn Transformation Award for his efforts.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

MKT1

JULY 13, 2023

This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. So I asked the creators, Devon Watts and Halley Johnson , to join me for a talk to explain very tactically how they created their recent project and how they’re adapting to the fast-changing, wild world of marketing in 2023.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Strategic-IC

SEPTEMBER 17, 2022

It’s been said that ABM without Sales is just good Marketing. That deep alignment with Sales. They cited Sales and Marketing alignment as the hardest (or one of the hardest) parts of Account-based Marketing. When you dig deeper and ask why: Educating and enabling Sales - Creating a more strategic mindset.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

DiscoverOrg

MARCH 27, 2017

You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. Account-Based Sales Development. Our interview with Brandon Redlinger, Engagio’s Director of Growth, simplifies the details of how to implement ABE from account-based metrics to processes and team alignment. Account-Based Marketing. Check it out!

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. Talk to colleagues or managers who have presented to them. In general, there are 3 scenarios you’ll likely present to senior managers: . Be sure to categorize your thoughts into the way that senior management can understand.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Top Rank Marketing

SEPTEMBER 20, 2023

We extend special thanks to Stephanie Stahl , who as general manager of Content Marketing Institute has passionately continued on the ambitious mission of CMI founder Joe Pulizzi.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Pam Didner

JULY 9, 2019

Personally, I don’t think that I am cut out to be a sales rep. My leads tend to come from referrals, workshops and organic outreach from my website. I’ve come to realize that sales is a numbers game. I shared his approach on this podcast: How to Build Your Own Sales Prospect Pipeline. Find an expert to assist me.

Cold Calling 47

Cold Calling Ideal Customer Profiles Linkedin Account Based Marketing 47

B2B Marketing Traction

FEBRUARY 6, 2015

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. But, should you really do this?

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

Heinz Marketing

JUNE 7, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Strategic-IC

APRIL 29, 2021

But when it comes to complex sales, ABM can completely transform the ways in which you connect and interact with customers and prospects. In the latest episode of Let’s talk ABM, Mathew Kent , Senior Marketing Manager (UK & IE) for Pegasystems, shares his top tips for supporting complex SaaS sales with Account-based Marketing.

Account Based Marketing 62

Account Based Marketing ABM Budget Programs Work Management 62

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. to 11:15 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. The event will bring together fellow B2B marketing professionals such as C-level decision makers, business directors, managers, and aspiring marketers from all over the country. Sessions include: LinkedIn Ads: Double Your Performance by Avoiding These Costly Pitfalls.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Pam Didner

SEPTEMBER 8, 2021

The best way to know the soft skills you need to develop is to get feedback from your team, peers, and managers. Once you have your marketing plan, you need to hire the right talent, set up processes, and source tools and tech. Work as a team for processes, hiring, and building martech stack. Personality. Check out the list!

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Buffer

DECEMBER 12, 2022

I talked to everyone I knew about what I was doing—in Clubhouse conversations, Slack channels, LinkedIn forums—and looked for any opportunity I could to learn more about what was resonating with people and what they needed that the market didn’t yet offer.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Contently

SEPTEMBER 18, 2017

As of today, 40,427 people have the title of content strategist on LinkedIn. Since our strategic expertise is a crucial part of how we close deals, w e asked Kristen Poli, Contently’s manager of strategy services , to break down her day of meetings, pitch decks, and data analysis. 10:00 a.m. 5:30 p.m.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling is the art of using social media to find, understand, connect with, cultivate and nurture potential sales prospects. . There are four key steps in this process: .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 194

Rev

FEBRUARY 25, 2019

Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections. Event discussions can provide an invaluable understanding of B2B tactics to any decision maker in the business. SaaStr Annual 2020.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Rev

FEBRUARY 25, 2019

Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections. Event discussions can provide an invaluable understanding of B2B tactics to any decision maker in the business. SaaStr Annual 2020.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

6sense

NOVEMBER 9, 2021

According to a LinkedIn poll last week, just 26 percent of B2B marketers have migrated from a lead-based to an account-based go to market motion, including dashboards. I’ve seen so many companies happy with their inside sales teams measuring dials and talk time. Some highlights from the discussion are featured below.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads MQL Top of Funnel 48

Top Rank Marketing

AUGUST 14, 2023

Workshops are October 4th with the main conference happening October 5th and 6th. The breadth and depth of workshops plus sessions is hyper-focused on practical, take it home and use it on Monday, type of information you often don’t find at other B2B marketing events. I really do hope to see you there!

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Session: 8:45am - 9:15am - Keynote: Marketing and Sales Has Changed.

Hubspot 70

Hubspot Demand Generation Agencies Work Management Top of Funnel 70

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Social Media Marketing Foundations (LinkedIn Learning). This social media training course covers every corner of social strategy—from choosing channels to managing communities.

Social Media 117

Social Media Training Course Resources 117

Sprout Social

FEBRUARY 14, 2023

With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. The time to build your social advocacy program is now.

Examples 92

Examples Zoominfo Work Management Webinar Metrics 92