The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Hubspot

AUGUST 21, 2023

(If you're in a hurry, skip to the script , or download free sales call templates.) Cold Call Script Examples How to Create a Cold Call Script The Best Cold Calling Script Ever Cold Calling Script Variation Cold Calling Script Templates Cold Calling Tips Once you have a list of prospects to call, it's time to reach out.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. The good news is that anyone can turn the platform into a lead-generating machine.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Hubspot

OCTOBER 3, 2021

LinkedIn is one of the most straightforward, accessible forums for effective sales prospecting. And what does it take to productively connect with prospects via LinkedIn? And what does it take to productively connect with prospects via LinkedIn? 5 LinkedIn Prospecting Tips. Conduct thoughtful, well-researched outreach.

Linkedin 76

Linkedin Template Tips Peer-to-peer 76

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. table of contents].

Linkedin 52

Linkedin Analysis Research Best Practices 52

Vidyard

APRIL 30, 2021

Flip through or download these slides to see outreach templates and ideas for prospecting with video. Top Templates for Sales Prospecting with Video 2.1 LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 Top Templates for Sales Prospecting with Video 2.1 LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 Contents 1.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Once you've done your research, it's time to begin writing your business proposal.

Template 69

Template CMS Development Examples Marketing Proposals 69

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Rev

AUGUST 2, 2023

It involves researching potential customers and finding qualified leads that could become paying customers. Prospecting is tedious, requiring a lot of research, outreach and follow-up. This often involves researching potential customers, sending cold emails, making cold calls and setting up sales meetings.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Vidyard

APRIL 30, 2021

Flip through or download these slides to see outreach templates and ideas for prospecting with video. Top Templates for Sales Prospecting with Video 2.1 LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 Top Templates for Sales Prospecting with Video 2.1 LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 Contents 1.

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Let's dive in.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. A good old “Google Form” may also be suitable, albeit with more limited functionality (only 9 question types, few pre-designed questionnaire templates). appeared first on ExoB2B.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Convince & Convert

DECEMBER 15, 2023

Your audience is more aware now than ever before and taking every decision after considerable research. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing.

Social Media 154

Social Media SEO Cost Per Click Media 154

Pam Didner

MARCH 17, 2021

Analyze internal feedback and external research and compile a list of requests and prioritize them. Here is a quick template that you can use to create a summary of requests and gap. Many marketers tend to look for a standard template and copy the template as it is. Here are the two-pager templates you can use.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Webbiquity

JULY 28, 2022

12 effective product launch email templates for enhanced performance. Before diving into template examples, let’s look at a few benefits of sending product launch emails. This example shows how you can use a teaser email template. You can find her on LinkedIn: [link]. Email for Nextdoor product updates.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Biznology

JULY 12, 2017

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? LinkedIn marketing and social selling has become a volume play. For example, Jeff Molander, a digital sales prospecting trainer and coach, teaches clients to use templates like: Hi, Sam. Engage in marketing for sales alignment.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Hubspot

NOVEMBER 20, 2017

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. Find the LinkedIn user you want to contact. InMail Templates.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Marketing Insider Group

JULY 25, 2023

Users opt for AI content writing tools like this one because the system has predefined prompts and outline templates that are ready to help them get over writer’s block. You can generate quick templates from information from the top search engine results pages. Frase Frase helps you build optimized content quickly.

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. Why Use LinkedIn for Account Based Marketing. Unique amongst all other social networks, LinkedIn is purely business-related.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Therefore, email templates are the lingua franca of the modern SDR.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

JUNE 2, 2020

Buyer personas are semi-fictional representations of your ideal customers based on data and research. It's all about how you obtain your market research and customer data, and then present that information within your business. Follow along with this guide and download these persona templates to simplify this process.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Hubspot

OCTOBER 15, 2019

Instead of a prospective employee filling out a paper application in-person, now most companies post applications on LinkedIn or Indeed. For instance, LinkedIn, a site for professional networking, is a great source for recruiting candidates: Image Source. Tech-savvy companies nowadays have interactive, beautiful websites. Image Source.

Digital Transformation 76

Digital Transformation Template Work Management Marketing Management 76

Hubspot

NOVEMBER 2, 2018

Writing a LinkedIn summary is incredibly difficult -- for everyone, but especially for salespeople. In this blog post, we'll dig into what to include in your LinkedIn summary to make it stand out, as well as some examples to give you inspiration. How to Write a LinkedIn Summary.

Linkedin 101

Linkedin Creativity Examples Ideal Customer Profiles 101

Sprout Social

MAY 18, 2023

Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. Take a cue from Paramount+ by creating your own post templates.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Hubspot

JUNE 11, 2019

We’ve created a basic fill-in-the-blank template to help you get started on a killer go-to-market strategy. Feel free to copy the below template into a document and customize it to fit your product or service. Go-To-Market Plan Template. Content will be shared on Facebook, Twitter, LinkedIn, and in weekly newsletter.

Planning 76

Planning Template Marketing Plans Top of Funnel 76

Sprout Social

SEPTEMBER 2, 2022

How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Social Media Marketing Foundations (LinkedIn Learning). Type: Deck template. Type: Worksheet.

Social Media 118

Social Media Training Course Resources 118

Outreach

FEBRUARY 13, 2020

To stay competitive in the digital sales landscape, Amy and her team use LinkedIn to deliver personalized messages to their prospects and initiate conversations, leveraging the channel because there’s less noise and more opportunity to make meaningful connections here than phone or email. Research to Personalize.

Digital Transformation 52

Digital Transformation Linkedin Work Management Effectiveness 52

Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. Jason Kieffer offers a similar service using a message template stream on LinkedIn on behalf of the sales reps in small and medium businesses. Here are some to consider.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

ClearVoice

APRIL 11, 2019

Feel free to use our buyer personas template down below to jumpstart your messaging strategy. And, be prepared to explain the value of buyer persona research so team members know why they should give up other priorities to collaborate on a content strategy. Put your ear to the ground on Twitter, Facebook, Instagram, and LinkedIn.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Marketing Insider Group

DECEMBER 2, 2020

Sending emails without knowing what the accounts care about based on keyword research, what the key personas are, and what stage they’re at in the buying journey. You need to get personal across all channels, including LinkedIn, where you can engage 1-to-1 with key decision-makers and influencers.

Intent Data 246

Intent Data Account Based Marketing ABM Intent 246

CoSchedule

JUNE 29, 2022

The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. When Is The Best Time To Post On LinkedIn?

Twitter 52

Twitter Analysis Research Best Practices 52

Content Standard

OCTOBER 8, 2019

And with retargeting added to the mix—one of the most powerful LinkedIn ad targeting tactics —brands can better reach people who’ve engaged with their content or ads but have not yet converted, as well as those who are already in the sales process. Here’s how to target LinkedIn ads to drive conversions and build your audience.

Linkedin 50

Linkedin Tactics Paid Search Agency Ads 50

Akoonu

MARCH 30, 2018

Yet spray and pray, numbers games and overly templatized outreach is rampant in account-based selling. How often does your team send emails with templated things like a Dad Joke? Think about how often these contacts post examples of sales emails on LinkedIn pointing out poor (AKA ineffective and annoying) sales emails.

Research 40

Research CPL Cost per Lead Buyer Personas 40

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Outbound Engine

APRIL 9, 2020

Facebook may be the most obvious choice for reaching out, but do a little research. Look for your customers on LinkedIn, Instagram, YouTube, or other social media platforms that may not be your first thought. On the marketing side, you should be active in the digital spaces where your audience already spends time.

Template 52

Template Ad brokers Marketing Automation Services Marketing Management 52

CoSchedule

JULY 1, 2022

According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. When Is The Best Time To Post On LinkedIn? table of contents].

Analysis 52

Analysis Facebook Research Best Practices 52

Martech

DECEMBER 5, 2023

Word for word from my LinkedIn bio ** A version of this copy is on my website. I suspect this company used its AI-based platform to scour LinkedIn for names, email addresses and company information and then plugged all that information into its automation platform to create an email from a template.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109