ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Key Topics: B2B Social Selling, Social Branding of the Executive and SEO . She is a recognized leader in the areas of Social Branding and Social Selling by Google, LinkedIn and other industry standards.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Webbiquity

FEBRUARY 23, 2021

Tom: Thinking back to those early days, what were the most effective tactics or channels for promoting the company to your prospective clients? Social media hadn’t taken off yet. Many of our technology partners have great channel programs where they work with us and help with things like training, marketing, and funding.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. As a result, your social media campaign will appeal to a wider range of people while appearing less monolithic.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

EveryoneSocial

JUNE 9, 2023

Employee advocacy is the practice of empowering employees to represent and promote their company’s values, mission, and brand on social media and other digital channels. Essentially, it is a type of marketing that leverages the power of employee networks to increase brand awareness, trust, and, ultimately, revenue.

Paid Search Agency 52

Paid Search Agency Companies B2B Peer-to-peer 52

Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? For SEO but it also has a huge impact on social networks, particularly Twitter and an important impact for the notoriety of our blog and our company. Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. In fact, studies show that the network effect is responsible for approximately 70% of the value creation in tech !

Social Media 98

Social Media Effectiveness Media Work Management 98

Online Marketing Institute

AUGUST 7, 2018

-The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Don’t limit yourself to the top five social networks either.

Social Media 52

Social Media Work Management Marketing Management Class 52

EveryoneSocial

DECEMBER 14, 2020

It’s likely that social media plays a major role in your company’s marketing and communications strategy at this point. So social media etiquette — what it is and why it’s important is something every company should be training and educating their employees about. . DON’T go overboard on promotions.

Social Media 103

Social Media Media Social Networks Guidelines 103

Valasys

JULY 20, 2020

Online platforms experts suggested brands endure exclusive benefits on social media marketing as follows: Worthwhile Content Promotion. Content marketing acts as a cost-effective strategy for B2B marketers in social media as it yields heightened profits from several promotions. LinkedIn is adept by experts and businesses.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Sprout Social

JUNE 30, 2021

LinkedIn Stories. Even the business networking platform LinkedIn also has their own version of stories available at the top of their apps. Although Stories content tends to be more candid, make sure that the content you share on LinkedIn stories remains professional. Pinterest Stories. Announce company updates.

Social Media 137

Social Media Media Curation Twitter 137

Oktopost

APRIL 8, 2021

” At the end of the day, we have the same intentions as the social networks – to keep our audience engaged. Creating engaging content that works with the network algorithms will keep you on top of the game, providing higher engagement, and overall ROI from social. .

Social Media 103

Social Media Practices Media Best Practices 103

Biznology

JULY 31, 2019

With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. Promoting a Startup and Branding It Is More Effective. Second, use LinkedIn. Resources are more Available to Entrepreneurs. Securing Funding is Simpler.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Buffer

DECEMBER 6, 2021

When you hear that social media can be valuable for hiring, you may think, “Sure, I’ve browsed LinkedIn for potential employees before.” In fact, if you aren’t considering all of your social media channels as possible candidate pools, then you’re probably missing out on some incredible hires.

Social Media 85

Social Media Media Business Blast Campaigns 85

Contently

MAY 2, 2018

With that math, we can ballpark the amount of content and promotion I’ll need. Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. 120 native social/visual posts, each promoted on three social networks.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Convince & Convert

MARCH 7, 2016

By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Misstep 5: Not Promoting the Program. “If An employee advocacy program can help.

Curation 146

Curation Paid Search Agency Lock-In Thought Leadership 146

Marketing Insider Group

MAY 11, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Source: Edelman-LinkedIn). Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Buffer

DECEMBER 15, 2021

I’ve recently been going through the process of hiring a social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team. What do you think is the future of organic social media? (In Let's dive in! ✨ 1.

Social Media 85

Social Media Work Management Marketing Management Process 85

EveryoneSocial

JANUARY 20, 2023

In all of these scenarios, you believe in a product, service, or company so strongly that you promote the brand of your own accord. But when someone is also a brand evangelist for their employer — promoting not just its products, but also the company and its values — it’s a different thing entirely. Provide social media training.

Brand Identity 52

Brand Identity Branding Word of Mouth Social Media 52

Writing on the Web

AUGUST 8, 2012

Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. Social media IS important in business promotion and brand image.

Business 100

Business Social Media Social Networks Linkedin 100

KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Sprout Social

MARCH 30, 2021

A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. Finding guests who are trained to treat mental health issues was a goal for launching a second season, and that has happened.”. helps clients realize their potential using social listening.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. This type of promotion is more light touch and cheaper. LinkedIn is an obvious choice for B2B companies due to its professional user base.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Paul Gillin

JUNE 18, 2013

What are three or four things social media marketers should do, and explain why they’re important. Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. Engage with them! Your customers can and will attract new business for you.

Social Media 107

Social Media Media Word of Mouth Business 107

Webbiquity

SEPTEMBER 9, 2014

” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor. The fundamental barrier to embracing a social business strategy seems to come down to one word: fear. Monitoring, measurement, and training are the answer.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

ViewPoint

SEPTEMBER 26, 2011

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. LinkedIn is nine-to-five and Facebook is after-hours. Here are five tips.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Hinge Marketing

NOVEMBER 16, 2015

Firms know there’s an opportunity to turn their employees into brand ambassadors via their personal social networks. The practice is called employee advocacy — the promotion of a firm’s brand by its employees. And dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives.

Research 48

Research Peer-to-peer Social Media Social Networks 48

Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. With all that said, however, if you encounter a lot of resistance to Twitter, you can start on another network first.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Convince & Convert

MARCH 19, 2013

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. allows you to automate blog post delivery to social networks.

Social Media 167

Social Media Tools Product Media 167

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Koka Sexton - Content and Social Team at LinkedIn.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Outreach

JUNE 2, 2020

We threw a virtual version over LinkedIn a few days before the start of the Unleash Virtual Summit to get people excited, and entice undecided attendees with a final reminder to register. When we announced the cancelation of the in-person conference, our whole team was inundated with emails and LinkedIn messages from virtual event vendors.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

KoMarketing Associates

JANUARY 26, 2016

Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier. Each social network is different and not every post you write can be conveyed appropriately when shared. Because it’s awesome!

Social Media 96

Social Media Media B2B Tips 96

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. Only 20% needs to be shamelessly self-promotional content.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Marketing Insider Group

AUGUST 20, 2014

Add this to our the ability to connect with anyone in the world at any time, with social networks and our mobile phones. The biggest mistake marketers make is thinking that this is just another tactic where you can promote yourself. We did that with social. But social networks are just the plumbing.

Content Marketing 100

Content Marketing Planning Paid Search Agency Enterprise Management 100

EveryoneSocial

FEBRUARY 1, 2022

Your personal brand is how you represent and promote yourself to others. People that follow #personalbranding on LinkedIn. I don’t have a massive personal brand — just over 3,200 connections on LinkedIn — but I do make an effort to maintain my brand and expand my network. I’ll answer these questions and more below.

Work Management 56

Work Management Personalization Brand Identity Branding 56