markempa

JULY 8, 2013

A LinkedIn profile for Seymour. It combined these elements to promote the new brand at the trade show. Arming them with iPads, where they could access a short presentation. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. brings 12 tips for ensuring shows deliver the leads you expect.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Originally posted by Gavin Finn on LinkedIn.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Trade Press Services Newsletter

NOVEMBER 2, 2023

As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” Be sure to tag the presenter of the award as well as other winners, finalists and nominees to gain exposure to their followers.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Webbiquity

NOVEMBER 9, 2021

Presentations and Podcasts. Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Exo B2B

MAY 25, 2021

Especially in the last year when business meetings between customers and suppliers, conversations of “trade shows”, 5 @7 happy hours or business lunches have been replaced in whole or in part by meetings on ZOOM. And this, in the virtual space of screens or on the wall of your professional conversations on LinkedIn.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Someone who us doing a great job with this is my friend Marcus Sheridan on Linkedin. The key is what you submit to present.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Salesforce Marketing Cloud

JANUARY 3, 2024

For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Don’t bog down presentations with words. Good: Written note to a cold prospect The message below could be sent via email, LinkedIn, or any other digital channel.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Kaon

AUGUST 15, 2018

Originally p ublished on LinkedIn, July 31, 2018. B2B sales and marketing teams have recognized what science has been teaching us for a while now, that the typical (slide) presentation is not effective in conveying the nuances of how a company’s complex solutions differ from, and are more valuable than competitive solutions.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. Trade shows and other events. LinkedIn posts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Trade shows and other events: If you’re headed to a. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. Will key customers, prospects, and media be attending this trade show?

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Martech

FEBRUARY 7, 2022

Recently Darrell Alfonso, a marketing operations thought leader and MarTech contributor, asked on LinkedIn what people think is the most underrated platform or system in martech. While he had a limited number of slots for a LinkedIn post-poll, he didn’t mention web systems. More control than other settings.

Multi-Channel 95

Multi-Channel Advertising Agencies Work Management Marketing Automation Services 95

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Tomorrow People

NOVEMBER 30, 2018

Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. But I want to prioritize where we’re going to get most return for our social media content , so we’ve decided to focus on LinkedIn for that reason. They’re all on Facebook, they’re all on LinkedIn. Streamline your social media channels.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Outreach

MARCH 7, 2019

With a whopping 50 breakout sessions featuring speakers, presenters, moderators, and panelists from little-known companies like Google, LinkedIn, Zendesk, and of course, Outreach, there is no limit to the knowledge that will be dropped over the course of the two main days. Brush up on your trade show skills .

Trade Show 83

Trade Show First-Mover Advantage Outreach Lead Scoring 83

Brandpoint

MARCH 25, 2023

Because relationships and referrals are so critical to completing the manufacturing sales process, you’ll want to your sales team actively sharing your content on LinkedIn. Most sales professionals are active on LinkedIn and Twitter. It sounds simple to have your sales team share the content you produce with their followers.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Anyword

DECEMBER 5, 2022

Attend trade shows where you can meet people in your field of expertise; this is especially good if you’re trying to find clients in a specific industry or region of the country. Attend events where your target audience is likely present and speak with people about their projects and needs for copywriting services.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Many event organizers use a combination of organic and paid media, as well as full-blast email and targeted LinkedIn outreach strategies to build up attendance. How can we ensure things run as smoothly as possible at our gatherings?

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

The Marketing Blender

DECEMBER 16, 2019

Having a dashboard that compiles and presents your data in a useful format is crucial for making the most of the advantages that digital brings to your B2B marketing strategy. Trade Shows. How to optimize your LinkedIn profile for B2B success. 2020 B2B Marketing Trend #3: Sales and Marketing Alignment. Advertising.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Golden Spiral

JANUARY 27, 2022

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. Our team member, Irma Davila, visited a trade show experience created by Sendoso , a third-party gift and corporate specialties delivery service. How much are they listened to? The Paradox of ABM.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. Does the platform allow for presentations to be pre-recorded and controlled by the presenter, live? The obvious reason is that it often allows for a more polished presentation.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Adobe Experience Cloud Blog

APRIL 15, 2015

Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are. They approached LinkedIn and Marketo to solve that problem for them.

Marketo 48

Marketo Advertising Agencies Linkedin Advertising Channels 48

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Hubspot’s report showed that 89 percent of marketers currently investing in influencer marketing plan to maintain or increase their investment.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

The Marketing Blender

DECEMBER 16, 2019

Having a dashboard that compiles and presents your data in a useful format is crucial for making the most of the advantages that digital brings to your B2B marketing strategy. Trade Shows. How to optimize your LinkedIn profile for B2B success. B2B Marketing Trend #3: Sales and Marketing Alignment. Advertising.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Hubspot

JULY 13, 2011

As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.

Trade Show 28

Trade Show Social Media Media Buzz 28

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

ViewPoint

MAY 9, 2013

B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. LinkedIn revamps contacts tool to boost relationship management. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Seismic

JANUARY 26, 2022

According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers. LinkedIn is home to nearly 800 million users. For example, if a LinkedIn user asks a question, as a salesperson, you would typically reach out and make a personable introduction.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers. LinkedIn is home to nearly 800 million users. For example, if a LinkedIn user asks a question, as a salesperson, you would typically reach out and make a personable introduction.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

BDB

APRIL 3, 2024

With research unveiling that exhibitions can help increase brand recognition by 76%, and that 81% of attendees can recall at least one exhibitor they visited at a trade show even six months later, getting branding within your stand right is crucial, especially when an event is part of a wider marketing plan or integrated campaign.

Brand Identity 26

Brand Identity Branding Dwell Lead Capture 26