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  • WRITING ON THE WEB  |  TUESDAY, JULY 27, 2010
    [Linkedin, Personalization] Content Marketing Results: 18 Ways to NOT Get Blog Traffic
    Content : Too broad and general, need to hone it down to specifics, need to personalize it. Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. About 75% of the comments left on his blog posts come from LinkedIn group members. Share this on LinkedIn. Can you take a look?&#.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Linkedin, Personalization] 34 Awesome Twitter Ideas for Engaging Your Prospects
    Write in first person. Use a separate Twitter app on your phone for your personal account and for your business’ account to avoid posting content meant for your personal account on your business account. Don’t cross-post your content to Facebook and LinkedIn. Responding to Followers. 1. Twitter Tools.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 25, 2009
    [Linkedin, Personalization] Sourcing Leads from Twitter: Good, bad and ugly
    Here’s some basic information. I was a bit confused as I 1) didn’t recognize the name of the company or person and 2) didn’t remember downloading/submitting anything related to news monitoring. Context: Be sure to understand the context of a person’s original tweet. The response?: What do you think?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Linkedin, Personalization] How to Successfully Launch Your First Marketing Automation Program
    Connect with him on LinkedIn. Because the real goal of marketing automation platforms — and really marketers at large for that matter — is to create personalized marketing for each customer, you have to spend time on the front end organizing your customers into appropriate segments. It all begins with your database.
  • BIZNOLOGY  |  MONDAY, JULY 15, 2013
    [Linkedin, Personalization] 7 case studies prove mobile ROI to healthcare marketers
    Mobile marketing  is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Image via CrunchBase. Is mobile marketing ready to change healthcare? Does it generate value? It had a 6-to-1 ROI.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Linkedin, Personalization] 7 Tips for Finding and Managing Amazing Freelancers
    Many of my freelancers came through personal recommendations. Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. We also write recommendations for our freelancers on LinkedIn , recommend them for other jobs, and praise their work consistently.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 16, 2013
    [Linkedin, Personalization] Top B2B Marketing Insider Blogs Of 2013 (So Far)
    Are you a results-driven marketer?  As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees. Social Selling: A Day In The Life Of A Social Sales Person. know I am! And here at the B2B Marketing Insider site, I try to do the same.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin, Personalization] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    It has to come from real people, with real opinions and personal passions. Now, Absolutely! I see social selling and content marketing (and personal branding and social business!) as completely related and complementary exercises. Social Twitter, Facebook, Linkedin, etc. After the webinar, we received dozens of questions.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 19, 2012
    [Linkedin, Personalization] What to Know Before You Start Your Blog
    Will the content have a first or third person perspective? Is your blog private and personal? Engage in social media such as Twitter, Facebook, Google+, LinkedIn and even Pinterest to interest readers and promote your content. Guest post by Darcy Leutkemeyer. Organize Your Ideas. Ask yourself what you want your blog to focus on.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Linkedin, Personalization] The Death of Branding [INFOGRAPHIC]
    The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council). Read more: Pin It.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 23, 2010
    [Linkedin, Personalization] 5 Reasons I’m Thankful for Social Media
    Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. discovered he’s now a cancer survivor and a completely different person. Share this on LinkedIn. How did we do this before? Real people. Share this on Bebo.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 9, 2010
    [Linkedin, Personalization] Broad Reach + Intelligent Lead Nurturing = Increased Revenue
    Complex sales don’t get decided by one person, you need to think about how to expand content distribution, and get the right messages out–customize your messages to specific personas. Share this on Linkedin. 80% of buyers say the found companies, verses the companies finding them. Marketing automation can level the playing field.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin, Personalization] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    Social media planning can be generated up to two months in advance. - One of the best tricks to effectively use Hoot Suite is to assign multiple social accounts including LinkedIn, Facebook, & Pinterest so you can control which tweets go to which areas to secure the best exposure. 3. Twitter, What to Tweet? Discover what’s Trending?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 28, 2010
    [Linkedin, Personalization] Can Twitter be used as a workplace tool?
    It provided access to thought leaders without having to know them personally. Share this on Linkedin. A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. BlueTwit was also used for social purposes. Why or why not? Share this on del.icio.us. Digg this!
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Linkedin, Personalization] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility. always find it interesting that “SEO” gets put in an isolated category. From Email Marketing. How so? How so?
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Linkedin, Personalization] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    great LinkedIn article, for example, would also likely be a good blog post, whitepaper, and landing page. We distribute content to Facebook, Twitter, LinkedIn, our website, and our blog, and launch banners ads, retargeting campaigns, emails, trade shows, phone calls, and text messages. What kind of question is that?” . ” .
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Linkedin, Personalization] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Linkedin, Personalization] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Also, I personally blog from time to time about marketing practices I find disagreeable.  LinkedIn. Then we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers.  Here goes: Host original content. Your blog needs to be the hub of your content wheel.  If you can’t create, curate. Lists.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Linkedin, Personalization] 10 Fast Facts About Groupon
    In the first quarter of this year, the average revenue per month per sales person is $172,000. LinkedIn. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus. Cutting Groupons.
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Linkedin, Personalization] Seven Ways to Get The Most Out of Industry Events
    Connect with them on LinkedIn in advance of the show. Nothing is better than an in-person meeting, and if you can connect with a few of your vendors or customers while you are there it is worth the price of the ticket. The time I feel most ill at ease, though, is when I am simply attending an event — and I don’t think I am alone.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 25, 2012
    [Linkedin, Personalization] 11 Tips For Your Voice Mails To Increase Response Rate
    First and foremost, do a quick check on Linkedin or Zoominfo and confirm that the person you are calling is at least in the right department. Instead, try using phrases similar to “When we last spoke…” or “When we discussed _ a few months ago…” to provide more personalization. Guess what?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Linkedin, Personalization] 7 Misconceptions About the New EU Privacy Regulations
    In reality, if you do business – as in market or advertise to any citizen of the EU – you need to comply with the law and get opt-in consent to drop cookies on a person’s browser, even if your company is located elsewhere. LinkedIn. Some might say it’s doomsday for cookies. This came out of nowhere! Well, not exactly. It shouldn’t.
  • SYNECORE  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin, Personalization] Happy Halloween from Down in the (Silicon) Valley.
    Jack Dorsey, Co-Creator of Twitter; CEO of Square - Carson Daly. A bit of a showman himself, Dorsey bears an uncanny resemblance to impresario Carson Daly, fueling speculation that they are, in fact, one and the same person… Carson , meet Jack. Reid Hoffman, Tech VC and Co-Founder of LinkedIn - John Belushi. Dramatis Personae.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Personalization] How to Cater Your Marketing Strategy to Different Social Networks
    Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still 'follow' as many people? Step 1: Create a Personal Account. Sign up for a personal account on all the social networks where you do or would like to have a presence for your business.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 12, 2010
    [Linkedin, Personalization] CMOs Need to Grow Up to Sit at the C-Level Table.
    And it is a lot to put on one person’s plate.   Connect with George on  LinkedIn or follow him on  Twitter. Share this on LinkedIn. George Hollister. It’s true.  Increasingly, CMOs have an active seat at the C-level executive table and, for those CMOs who don’t, gaining that seat is a key priority.  Think Like a CFO. Tweet This!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 19, 2010
    [Linkedin, Personalization] Brand Evangelism: NASCAR Style With Tony Stewart
    Your brand evangelists are out there on Twitter, Facebook, LinkedIn and a multitude of other social sites, talking about your brand and why others should too. Follow Wendy on  Twitter , or connect on  LinkedIn and  Facebook. Share this on LinkedIn. Wendy Boyce. The idea of customer evangelism is not a new one.  Tweet This!
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Linkedin, Personalization] The Future of Social Media
    So, for the first 244,000 years of human existence, a person’s ability to communicate with others was limited to those they could come into direct contact with, literally within earshot. Share this on LinkedIn. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Linkedin, Personalization] The Sales Game Has Changed: Here's How to Adapt
    Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. LinkedIn has made it easier than ever to be proactive about getting introduced to new opportunities. How the Sales Game Has Changed. The result?
  • SMALL MANUFACTURER BLOG  |  MONDAY, OCTOBER 17, 2011
    [Linkedin, Personalization] Why Blogging Makes Sense for Small B2B Companies
    If you’re a B2B company using social media, including Twitter, FB or LinkedIn, then a blog should definitely be part of your strategy. Show your personality — The one thing I love about working with small companies is the fact that they have so much personality. Why do I say this? We need to write about it.”
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] Best of PowerViews: Exciting Future for Inside Sales Experts
    It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Michael Brenner, SAP, Social Selling & Personal Branding. Michael also recommends that every professional look at personal branding. Enjoy! Tools.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Linkedin, Personalization] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Time to go back to what you know works: personal relationships and client referrals, right? That’s not to say that personal relationships and client referrals aren’t extremely important. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. So where’s the disconnect? Be Patient.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Linkedin, Personalization] The Content-Ready Buyer Persona
    What personality traits are common across the segment? First Person Scenarios. It puts you in their shoes as a “Day in the life” of the persona told in first person, as if they’re directly speaking to you. Remember LinkedIn groups and topics, and industry associations as your personas may be engaged with them. This
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Linkedin, Personalization] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    B2B marketers often forget that there is a person (or persons , as the case may be) behind that purchase decision.  In order to make your fantasy a reality, learn from and partner with someone on the B2C side. You can follow her on Linkedin & Google+. . Let’s face it — what’s sexy is what sells.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 1, 2010
    [Linkedin, Personalization] The team that blogs together …
    With six of us sharing blog posts on twitter, LinkedIn, and other networks, our posts get a little extra air time. Being able to direct potential clients to the Savvy B2B Marketing blog is a great stop gap that gives prospects a taste of our expertise and our personality. Happy “birthday&# to us!
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin, Personalization] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many of those traits are in common with what makes a good sales person and thus, a rich human resource exists in most companies smart enough to develop it. Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Linkedin, Personalization] The Importance of Social Listening to Connecting With Prospects
    In fact, LinkedIn is expected to have 500 million members by 2020. Through social listening, you can engage directly with those who are talking about your brand, showing that you prioritize transparency and want to build trust and personal relationships. 3. Social media’s popularity is continuing to rise. Attract New Business.
  • BLOG MY CALLS  |  FRIDAY, APRIL 25, 2014
    [Linkedin, Personalization] The Friday Marketing Rant: Is Anyone Really a 'Social Media Expert?'
    We do a fair amount of advertising on LinkedIn. That means I spend a fair amount of time on LinkedIn, and I''ve noticed an annoying trend popping up on LinkedIn profiles: people referring to themselves as social media experts, gurus, ninjas, or some derivative of those words. What is that about? That''s dumb. because logic).
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin, Personalization] Does Marketing Get No Respect?
    They understand that behind every like, tweet and purchase is a person. Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Yes Promotion was one. Getting the message out.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 8, 2012
    [Linkedin, Personalization] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
    I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? One comment to this question that really stuck with me: “Activity metrics measure how hard a person is working. If so, what activities are you measuring and how? Cleansing Data).
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin, Personalization] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. actually happens. I’ve personally had someone do this to me and it didn’t exactly inspire a warm and fuzzy feeling. Discretion should be used when connecting on LinkedIn.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 13, 2011
    [Linkedin, Personalization] Hog-tieing Social Media
    Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. I end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Linkedin, Personalization] Content Curation: How to Become a Thought Leader
    Share this on LinkedIn. Blog Content: Are you personal… or all business? Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Digg this!
  • EB2BLEADS  |  MONDAY, JULY 4, 2011
    [Linkedin, Personalization] Social Media For Business
    Sites like Facebook , LinkedIn and Twitter are very different from one another and there are differences between the free and paid things you can do on these sites. Sites like Facebook and LinkedIn are broken down into individuals (profiles), organisations (pages) and groups (mini communities). Learn more about using LinkedIn.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, NOVEMBER 25, 2012
    [Linkedin, Personalization] 4 Ways to Find Top Digital Talent
      There are so many good people actively looking, especially in New York, LA, San Francisco , Boston, Philly, Austin, the DC suburbs and Chicago that you can ping your LinkedIn or Facebook network and turn up six candidates in 24 hours; one better than the next.   Factor in personality and power relationships. Others don’t.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 28, 2013
    [Linkedin, Personalization] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn.  Google+ is far ahead of  Twitter, and light years ahead of LinkedIn. On Google+, you can do research on the person who has circled you, circle  them back, and (most importantly) add that person to unique circles based on how  that person fits into your target market.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Linkedin, Personalization] Best Social Media Stats and Market Research of 2010 (So Far)
    national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. also now have personal profile pages. LinkedIn.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin, Personalization] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Influencers : the number of people who have generated shares for your post with their personal network. For instance, if a single person with 1000 friends shared my post on Facebook, my social reach would be 1000.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 14, 2011
    [Linkedin, Personalization] Content Marketing with Stories: Why We Tell Lies…
    They don’t think they have a personal story to tell that’s worthy of people’s attention. avoided getting personal. Don’t pass up the value of sharing your personal journey. Share this on LinkedIn. Blog Content: Are you personal… or all business? Let me tell you a story about that.
  • LEADER NETWORKS  |  SATURDAY, OCTOBER 22, 2011
    [Linkedin, Personalization] The Future Of Online Community
    And while Twitter, LinkedIn and Quora, for example, are not going away anytime soon, there is an increase in the demand for specialized private online communities which has emerged in part from the success of the broader social networks. Talk about online communities is everywhere lately. Here is a recap of the conversation.
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Linkedin, Personalization] Visible Expert Profile: Rick Telberg
    At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Keeping Pace with Change. Forging His Own Way.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Linkedin, Personalization] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    While this type of content can be produced by an internal staff, succeeding at this process requires a myriad of skill sets—skills that likely can’t be satisfied by one in-house person. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. So, what is content marketing? Online marketers. Writers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Linkedin, Personalization] 5 Ways to Differentiate Your Marketing Content
    It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Be Part of It : Don’t be the person that walks into the bar and immediately tries to change the conversation. Follow Simon on Twitter @mrjonesinsf. We need to produce more. Not exactly worth sharing.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Linkedin, Personalization] What Are Your Target Audience’s 5 Top Web Sites?
    Do you use social media like Facebook , Twitter or LinkedIn ? Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. feed information to them every day and respond to requests, even when I’m not actively marketing in person. Share this on LinkedIn. They won’t stay.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Linkedin, Personalization] How One Social Media Marketer Can Manage Millions of Fans and Followers
    That''s why many of our fans are surprised when they hear that HubSpot''s social presence all comes down to the concerted efforts of just one person -- Brittany Leaning, our social media manager. also created a Facebook event and LinkedIn group for INBOUND so the community can engage there, as well. What tips would you give to them?
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [Linkedin, Personalization] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation. Research.
  • BLOG MY CALLS  |  TUESDAY, JUNE 18, 2013
    [Linkedin, Personalization] 5 Things Every Salesman Should Know About Marketing
    Here are 6 things every salesman should know about marketing. 1) How to use LinkedIn. For BtoB salesmen, LinkedIn should be core to your prospecting strategy. Effective use of LinkedIn could honestly remove the need to get leads via your marketing team and/or cold call. The lines between marketing and sales are gone.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Linkedin, Personalization] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Let the quality of your email content remind them why they signed up for the first place, and pay attention to the emails you personally open to get a feel for what makes an email subject line truly great. Send him a tweet on Twitter or connect with him out on LinkedIn In an ideal world, we’d all have 100% email open rates.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Linkedin, Personalization] Ensure Your Business Looks Good Online
    Reputation companies also works to protect a person’s privation information from being made public. Social media can be used effectively, Inc.com adds, by having company employees keep their LinkedIn profiles up-to-date. Guest post by Carrie Bauer. This is where ORM, or online reputation management , comes in. ” Get Real.
  • SAZBEAN  |  MONDAY, JANUARY 3, 2011
    [Linkedin, Personalization] 7 Social Media Resolutions to Improve Customer Engagement
    Use the Right Technology – Just because everyone says you need to be on Twitter, LinkedIn and Facebook doesn’t mean those are the best choices for your company. If you don’t have time to interact personally, hire someone to engage on your behalf. Many are even spending a lot of time and effort on social media.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin, Personalization] 5 Reasons Social Media Doesn’t Work
    No one minding the store - They don’t have a go-to person who is responsible for the program. You need to dig a little to see where they are hanging out (forums, LinkedIn groups, etc.) Some people can come up with excuses for everything. Have you heard this before? May be engineers, electricians, whatever.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Linkedin, Personalization] Merging Social and Mobile to Maximize Your Reach
    Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn , Google , and Twitter have all launched new projects targeting the mobile web. Simply add a QR code to your business card that links to your new personal mobile site. Build microsites for individual initiatives. Mobile
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Linkedin, Personalization] How to Grow Your B2B Business Using Social Media
    You have a LinkedIn account. Steve is actively involved in managing distribution relationships, identifying new product development opportunities and creating compelling marketing communications. 9:45 am to 10:45 am – LinkedIn for B2B Carrie Craig. LinkedIn. BMA-NJ’s B2B Social Media Symposium (SMS). One week from today. Google.
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Linkedin, Personalization] 20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
    And for those of you who prefer text over visual content, you can find the timeline of 2012 memorable marketing events below: January 10: The integration of social media and search becomes more evident when Google announces a radical shift in personalization, aggressively pushing Google+ social data and user profiles into SERPs. Big surprise.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 31, 2013
    [Linkedin, Personalization] 5 Ways to Determine How Well Your B2B Brand Message Resonates Online
    Fortunately the hype died down quite a bit and what has subtly arose is an interesting way to determine whether your organization’s (or personal) twitter profile resonates with the types of industry classifications, groups, and keyword themes desired. LinkedIn Skills & Expertise. Here are five examples to consider.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Linkedin, Personalization] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. 2. Using personalization software , you can offer them customized images, web content, and calls-to-action based on their behaviors and data. 3. So how do you keep customers engaged beyond the purchase?
  • LEAD VIEWS  |  TUESDAY, DECEMBER 21, 2010
    [Linkedin, Personalization] B2B Social Media Marketing –Is it relevant?
    Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. Fan pages in Facebook or Groups in Linkedin are ideal examples. 3. As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. Wonder why?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Linkedin, Personalization] RedPoint Offers Broad, Deep B2C Marketing Automation
    They will be soon applied to select offers for Web personalization. Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. This diminishes most products’ independent profiles (Aprimo is the exception), although they are still selling nicely.
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Linkedin, Personalization] How to Build an Email Newsletter that Wins Business
    With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. An email that doesn’t get replies is like a LinkedIn post with no comments or likes. On Google+ or LinkedIn? Follow Hinge at +HingeMarketing and join us on LinkedIn.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Linkedin, Personalization] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Though I wasn’t able to meet this mystery person, I remained intrigued by the title. Imagining this person at a networking event, I realized their situation might be similar to that of what marketers experience when they, too, have to explain what they do for work. Yes, you read that correctly.) Otherwise, you won’t be memorable.
  • MEASURABLE MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Linkedin, Personalization] Infographic: Finding the Right Social Platforms for Your Business
    Facebook is great for interacting on a more personal level, and it can also act as the "social hub" of your business, centralizing contact information, news, company history, etc. LinkedIn is best for showcasing professional accomplishments (including company wins and developments) and building connections with professionals in your industry.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Linkedin, Personalization] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    What had changed? I was still the same person, using the same approach. Get your (social) house in order According to Hinge, 70% of professional services buyers use LinkedIn as their social media platform of choice to source information about potential providers. Back in 2009, I ran an experiment. It was dreary, mind-numbing work.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin, Personalization] The 5 Indispensable Requirements of Modern Marketing
    It means learning more about their roles and responsibilities so you’re saying the right things to the right person. billion professional searches on LinkedIn. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. Everyone, as he put it, is talking about marketing. The world has taken notice. What do you think?
  • WRITING ON THE WEB  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Personalization] Content Marketing Tips: Find Your Online Voice
    You need a brand personality. Because it involves personal creativity. Personality Not Included by Rohit Bhargava. Share this on LinkedIn. Content Marketing Matters: What’s Your Brand Personality? How do you find your voice and create your brand story so that readers are inspired and emotionally triggered?
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 29, 2010
    [Linkedin, Personalization] 6 Social CRM Thought Leaders
    These six people are my personal favorites. Paul blogs at ZDNet and at his personal blog. He is co-author of Altimeter’s influential  Social CRM report and blogs at his personal blog “ A Software Insider’s Point of View “ Bob Thompson ( @bob_thompson ). Share this on Linkedin. Ray Wang ( @rwang0 ).
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Linkedin, Personalization] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This isn’t science fiction or merely forward thinking, leveraging social networks and aggregated news sources for extremely targeted intelligence on your prospects has been described by the experts as a personal CIA for salespeople. . The sales environment continues to evolve. So whats the difference? Does cold calling work? Sales 2.0
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Linkedin, Personalization] How To Get A Positive Return On Your Marketing Investment
    It also falsely simplifies prospect behavior: people don’t just want to be engaged for the sake of it; they want to be engaged in relevant, timely, personalized ways. Create better content assets; make your emails more personalized; design a better site UX. Connect with him on LinkedIn. Give it Some Elbow Grease?
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin, Personalization] What Makes A Successful Social Executive?
    Fidelman allows a few of these CIOs to speak about their new social roles and the importance of those roles to their businesses.  My recent post at Blue Focus Marketing, “ 7 Personalities of a Social Executive ”, also explored the traits that make for successful social executives.  They are confident (i.e., There really is no alternative.”.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 17, 2011
    [Linkedin, Personalization] Free Phone Consulting? 4 Reasons It’s a Good Idea
    Here’s what’s happening… I recently launched a new version of articles to my executive coaching clients and as a bonus, offered a free 20-minute phone session. I’ve been spending more than 20 minutes with each person, and I’m loving it. want to feel some sort of connection on a personal level. We both win.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 17, 2011
    [Linkedin, Personalization] Content Marketing from the Inside Out
    To me, it’s personality. They need personal stories about people and about you. Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. Some companies have personality through characters like the Aflac duck and the Geico gekko. Blogs. Webinars.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin, Personalization] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    Make sure you’re looking for the right person in the right place. Connect with Bob on  LinkedIn  or read more from him on the  MarketPro blog. So you need to fill a vacancy in your executive marketing team. Marketing is moving fast, and you can’t afford a vacuum in essential leadership spots. What do you do? CMO Insights Trending
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Linkedin, Personalization] 4 Ways B2Bs Can Integrate Digital
    Next, they provide regular pre-prepared insight messages – and offer tips on how to personalize the message and also adapt it for various platforms (e.g., LinkedIn vs. Facebook). We recently polled B2B CMOs on their top priorities for next year and “Digital integration” came pretty high on the list.  Cisco is a great example here.
  • LEADSLOTH  |  TUESDAY, NOVEMBER 16, 2010
    [Linkedin, Personalization] Drip Campaigns: Tips From Marketing Automation Monday
    One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Database Segmentation.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Personalization] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. It does require someone/team from the company to moderate the forum to prevent abusive language, personal attacks and outright SPAM.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Linkedin, Personalization] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    Promoted it on Twitter , on LinkedIn , and through other channels. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective." They meet their promise. Day 1. Day 2. Day 3.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2011
    [Linkedin, Personalization] [Cartoon] The Leads Are With Sales
    It turns out, not every person that opened the email – or even clicked through – is the right fit. LinkedIn. by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. And sales doesn’t have all the context they could to really make the connections count. Facebook.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin, Personalization] What Are the Best Social Media Platforms for B-to-B Companies?
    According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook  are the top 3. Here are some highlights from the post: Facebook is more personal. LinkedIn is a great way to connect with other businesses in your industries. Over 56% of B2B marketers acquired new business partnerships through social media.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Linkedin, Personalization] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    For example, a non-profit could share the success story of one person. Each slide provides a little more information about the person, their background and how the non-profit was able to help. 3. Whatever your topic, make sure the information you provide is worthy of another person’s time. SlideShare. Intrigue people.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Personalization] Seven Guides to Better Copywriting
    ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? In this age of inbound marketing, content is king. But good writing isn’t easy. As Eric Siu noted recently in Is Blogging Dying?
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Linkedin, Personalization] To Get More Referrals, Stay On the Radar Screen
    Your contact database and LinkedIn connections. Prioritize the list based on your familiarity with the person or the value of the connection. Schedule the next contact immediately after talking to the person, for say, 90 days later. It’s hard to predict when or from whom you’ll get a referral. They’ll remember you. Make A Plan.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 31, 2011
    [Linkedin, Personalization] Frequently Asked Questions about B2B Social Media
    have a personal Facebook page. Unless you’re a sole proprietor who has no problem mixing business and personal information, I would recommend you create a separate Facebook page (formerly called a “fan page) for your business. Due to time constraints, we weren’t able to get to all of the questions in the webinar itself.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 18, 2012
    [Linkedin, Personalization] 6 Ways to Create and Share B2B Social Media Content Without a Blog
    LinkedIn. Companies can now post status updates on LinkedIn. Even though you may have a newsfeed on your LinkedIn company page, posting the most important ones as status updates will show them to your company’s network. 4. And you can use your social channels to share your content and bring visitors to your site. Email.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin, Personalization] What Online Marketers Know About You
    have no interest in personal international travel. Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. But no.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin, Personalization] Developing a Social Media Marketing Strategy in Technology
    The top two marketing methods for reaching prospective buyers of your technology services are to develop a personal relationship and to showcase knowledge of the buyer’s specific issues. For most target audiences, LinkedIn will be the most effective channel. LinkedIn, Twitter and YouTube work well for promoting your new content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Personalization] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    It gets hectic so cell phone numbers, photos (in case you’ve never met the person), extra pens, briefing materials, and any other form of back-up material is a must. 5. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. Call First. Be prepared.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Linkedin, Personalization] 7 Steps For Awesome B2B Facebook Marketing
    When it comes to B2B marketing and lead generation, LinkedIn is the social network most often mentioned. LinkedIn is very important for B2B social media success, but not the only source of leads. You can not use your personal Facebook profile for your business. That is a false assumption. Facebook Social Networks
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Linkedin, Personalization] 5 Disruptive Social Selling Technologies
    Last week, on LinkedIn, I did a review of five social selling technologies that I would recommend. This technology is fairly simple to use and is key to getting your sales team to share the right content, at the right time, to the right person with one simple click on a link. The UI is super clean and it is extremely easy to navigate.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin, Personalization] Building Your B2B Marketing Database
    First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show. Photo credit: Wikipedia. Plenty. Account name, address. Phone, fax, website. private.
  • ANYTHING GOES MARKETING  |  TUESDAY, MARCH 24, 2009
    [Linkedin, Personalization] Sharing Space: Marketing and Sales
    personally wouldn’t have it any other way. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. You may have the following reactions: I don’t think this is a big deal. They should repaint the white lines and repave the cracked pavement. Right Now.
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