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  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin, Personalization] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    LinkedIn. billion total shares generated by the articles in our study, LinkedIn accounted for slightly more than 59 million, making them the fifth-most active platform for content sharing among users. Based on the analysis below, Pinterest and LinkedIn emerged as sharing the most positive content of the social networks. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 30, 2012
    [Linkedin, Personalization] 35 experts weigh-in: How we create influence on Facebook
    In the “real world,” a person might have power and influence through their position on an organizational chart or through some elected position. They try to do something different online than they do in person. Real influence is built one person at a time.” But on the Internet, we HATE rules. We HATE structure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Linkedin, Personalization] Finally, the truth about social media and customer engagement
    Personally, I can think of nothing more horrifying. Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. And then, it got crowded. Fast forward to 2015.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin, Personalization] Mizuno running long tail outreach marketing case study
    When it comes to unwanted email, people are nutters so people who have tried to obfuscate their contact info behind email forms, double-blinds, links to Linkedin, or even private registration, don’t deserve a cool pair of Mizuno running shoes anyway — and there are thousands more (on any topic you can imagine) who are not so anti-social.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Linkedin, Personalization] The Top-10 B2B Marketing Trends for 2011
    Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Happy New Year! It is January and time again for the obligatory 2011 predictions.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Linkedin, Personalization] Is Your Content Binge-Worthy?
    When I get hot on something whether it’s a new author, band, or filmmaker, I deep dive to learn and experience as much as possible on the person or thing in a very short period of time – I want to know everything  immediately. Each of the 8 shows in competition has its own unique marketing personality.  Do you have a YouTube presence?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin, Personalization] How To Focus On Your Marketing Plan
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan. If you haven’t started, you’re already late. Hogwash! You All rights reserved
  • HINGE MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Linkedin, Personalization] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
    Update Your Personal and Company LinkedIn Profile Did you update your LinkedIn profile in 2014? Research shows LinkedIn is the number one social media platform for professional services firms, making it even more important to maintain than your Facebook or Twitter profiles. See the Microsoft example to the right.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [Linkedin, Personalization] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing.  It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Linkedin, Personalization] Skepticism on Gallup’s Gloomy Social Media Assessment
    The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” If you ask the average person to define “social media,” you’ll get a wide variety of answers. Sixty-two percent said social media has no influence at all.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Linkedin, Personalization] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Linkedin, Personalization] 22% of Salespeople Don't Want to Make Money
    With this kind of unfiltered, raw personal insight flowing constantly through the arteries of social media, now is the time for salespeople to keep their fingers, quite literally, on the pulse of the marketplace through social media platforms like Twitter, LinkedIn, and Facebook. The real secret to social media is simple: be a person.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2011
    [Linkedin, Personalization] B2B Cold Calling Best Practices
    Information sources like LinkedIn, Data.com and ZoomInfo can be indispensible for making contact. Sometimes it takes some prospecting to find and talk to the right person. Once the right person is found, gatekeeper administrators can keep you away. by Maria Pergolino Is cold calling dead? Aim for the right industries. Research.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Linkedin, Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? Do you email or send them a LinkedIn invite? I had a startling revelation last week. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! There is a big difference.”
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 18, 2010
    [Linkedin, Personalization] 7 Ways to Sell Social Media to Your Marketing Department
    Do they have a LinkedIn Logo somewhere on their home page leading you to their Company Profile or Group? Are their Sales & Business Development professionals connected and active on LinkedIn? You can also try searching through LinkedIn Events for appropriate seminars or even webinars. 7) Bring in an Experienced Consultant.
  • 6SENSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Linkedin, Personalization] 6 Takeaways from the 2016 B2B Content Marketing Report
    When promoting content on social channels, 94% of marketers use LinkedIn compared to just 37% using SlideShare and 25% using Pinterest. 5) Success metrics for content marketing. The top 4 tactics cited as the most effective, in order, include: in-person events, webinars, case studies and whitepapers. How do marketers measure success?
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Linkedin, Personalization] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    Following are suggestions, based on personal experience , about initiating online connections with journalists , plus growing those relationships and reputation. I end with a successful case study of my own. ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., ” p.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin, Personalization] When Business Blogging Works Too Well…
    Share this on LinkedIn. Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Yikes! Digg this!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin, Personalization] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social proof is the positive influence created when a person finds out that others are doing something. That person can click into the story to read the whole case study , which Codecademy laid out in a Q&A format. 3) Number of Shares. If a person sees that a landing page was shared a lot on social, it gives it more credibility.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Personalization] Social Selling: Step Up Your Game
    It allows for a level of service and personality that cold calling precludes, for communications between brands and buyers that are nuanced and customizable, and tailored to specific interests, needs and industries. It’s imperative that you be personal and tailored in your communications with social media users, so DO YOUR RESEARCH.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin, Personalization] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    In talking with my peers and doing research for our own 2016 investment, the hot-ticket technologies seem to be: Predictive Analytics, Account-Based Marketing, Automated Outbound Demand Generation, Web Personalization, and all things Data Management and Measurement. The common thread here is personalization and automation.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Linkedin, Personalization] 32 B2B Marketers to Add to Your Google Plus Circles
    And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses. How so?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin, Personalization] The 2013 Social Business Marketing Manifesto
    They need their employees to become content creators, to build their personal brands and to influence the influencers of their customers. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The world has changed faster than our ability to keep up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Linkedin, Personalization] 25 ideas for your social media network strategy
    Once you find a relevant person to follow, dig into their Lists and you are likely to a goldmine of interesting people to follow. 4)     Competitor Lists. Connect with contacts on Facebook, LinkedIn, and other social media platforms. For example, most LinkedIn accounts now include a Twitter handle. But a network plan? building.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Personalization] Seven Guides to Better Copywriting
    ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? In this age of inbound marketing, content is king. But good writing isn’t easy. As Eric Siu noted recently in Is Blogging Dying?
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Linkedin, Personalization] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. trials or demos of our software). and you''re ready to rock.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Linkedin, Personalization] Merging Social and Mobile to Maximize Your Reach
    Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn , Google , and Twitter have all launched new projects targeting the mobile web. Simply add a QR code to your business card that links to your new personal mobile site. Build microsites for individual initiatives. Mobile
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin, Personalization] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    And it falls all the way down to the person building websites, creating social content and building editorial calendars. As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. What is content marketing? Why is it important? Who should care? where?, and how?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Linkedin, Personalization] How Does Social Media Fit Into the Lead Generation “Funnel”?
    At this point, marketers are trying to increase the number of people being nurtured within a target account, provide a personal touch to those relationships and accelerate their progress through the funnel. At this point, social media can: Provide prospects with proof of the sales person’s expertise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Linkedin, Personalization] Five important lessons on the economics of social media
    Here was a deep personal connection on display, two people who would support each other over a lifetime. Could this connection have formed through only a tweet, a Facebook post, or a LinkedIn update? We need to remember that behind that avatar is a person who has the potential to have a deep and loyal connection to us. Not many.
  • BIZNOLOGY  |  FRIDAY, MARCH 6, 2015
    [Linkedin, Personalization] Troubleshooting your B2B marketing data problems
    But maintain the self-reported wacky title, too, so you can still address the person the way he or she wants to be addressed. We are going to assume—a big assumption—that you actually know the person has gone to a new company.  It’s more likely that you will not know.  How do I find out the names of individuals who visit my website?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin, Personalization] What to Do if the Competition Stalks Your Customers Online
    Opportunistic companies  can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). It’s sad for someone who has to follow and not lead. Be original, organic and true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2016
    [Linkedin, Personalization] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. Get a sense of the guest’s personality. By contrast, if the person you’re speaking to is not used to being interviewed, he or she might need some help to come out of the experience looking good. You get the idea.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 12, 2014
    [Linkedin, Personalization] How to Create Genuine Experiences in Your Online Marketing Campaigns
    Take Something Personal For The User and Do Something Great. Feature your lines of products to match each person’s personality. This cab is a rolling disco club and makes even the most serious business person have a little fun: It is possible to make business marketing fun. Users online are smart. Don’t Fake It.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Linkedin, Personalization] Why Lead Nurturing Is Now Marketing’s Domain
    It’s about personalization. 4. Using other channels for lead nurturing, such as display and social advertising as with LinkedIn Lead Accelerator, can boost your lead nurturing batting average. Author Bio: Sean Callahan is a Senior Manager, Content Marketing at LinkedIn. It’s the marketing department.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Linkedin, Personalization] Social Media and the Case for Marketing Optimism
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts. The truth of course lies somewhere in the middle. Or at least predictably. Some on the call were shocked.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Linkedin, Personalization] The Importance of Social Listening to Connecting With Prospects
    In fact, LinkedIn is expected to have 500 million members by 2020. Through social listening, you can engage directly with those who are talking about your brand, showing that you prioritize transparency and want to build trust and personal relationships. 3. Social media’s popularity is continuing to rise. Attract New Business.
  • BIZNOLOGY  |  MONDAY, APRIL 23, 2012
    [Linkedin, Personalization] Looking for a job? Why aren’t “job creators” finding you, instead?
    Do you have a website or a Twitter account or a LinkedIn profile? In one recent case, I went through a dozen resumes of “social experts” and only found 3 candidates who had Twitter and LinkedIn profiles. Only one had their company website listed on their LinkedIn profile. Photo credit: Wikipedia. What is it?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin, Personalization] Interview with Dave Chaffey of Smart Insights
    think content personalization is the biggest opportunity into 2016 for B2B Marketers. These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could.
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Linkedin, Personalization] What are The Most Popular Social Media Tools?
    Want the same post to go to your company LinkedIn page and personal LinkedIn page. With Buzzsumo, users can search by topic, keyword or domain and see the top related content that is being shared on Facebook, LinkedIn, Twitter, Pinterest, and Google+. Stop working harder and start working smarter. Unsplash. Pablo. Relay.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Personalization] 5 Mindset Shifts Marketing Leaders Must Make
    Becher emphasized the urgency of the situation: “Business will need to run in real time to facilitate personalized engagement with customers.”. Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. We all know that real change starts with a shift in thinking. Strategy
  • VIEWPOINT  |  TUESDAY, FEBRUARY 26, 2013
    [Linkedin, Personalization] Culture Always Wins: Closing the Cross-Cultural Sale
    Negotiating the differences requires an investment of time and a genuine interest in the other person. At the same time, remember that there’s a person beneath the stereotype. They even connect on LinkedIn and follow each other’s Twitter feeds. Your leads may be perfect. They may have the budget and the authority to buy.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin, Personalization] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many of those traits are in common with what makes a good sales person and thus, a rich human resource exists in most companies smart enough to develop it. Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Personalization] How To Get Started On Twitter
    Whatever your role, the first step to a positive Twitter experience is setting your own personal goal. The objective of personal branding is to showcase your unique skills, experience and perspective on the world. It’s important to represent your views as personal opinions and not the endorsed views of your company. Want more?
  • PR MEETS MARKETING  |  TUESDAY, MAY 4, 2010
    [Linkedin, Personalization] Five Ways to Get Hung Up On
    To date, I have not received any info and each time, the person tries to engage me in a long phone conversation. Here are five sure-fire ways to get the phone hung up on you: Don’t respect the person’s time : Everyone is busy. Picking up the phone is an act of faith that the person on the other line has something valuable to provide.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Linkedin, Personalization] The Death of Website Design
    In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 12, 2011
    [Linkedin, Personalization] The Fatal Flaw in the Job Description/Resume Process
    We post a job to Linkedin and receive hundreds of resumes from you, aspiring basketball players. Recommendations on Linkedin. And industry studies have shown that personality traits, such as coachability and ability to work well with others, is far more important than industry experience. Why doesn’t it work?
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Linkedin, Personalization] 3 Website Metrics to Watch Daily
    There are just too many numbers to consistently watch if you’re only one person. Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Was their one or many causes?
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Linkedin, Personalization] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand''s. Everyone''s doing it. Tweeting. Following. Friending. Tweet This Stat].
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Personalization] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. It does require someone/team from the company to moderate the forum to prevent abusive language, personal attacks and outright SPAM.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Linkedin, Personalization] The Past And Future Of sCRM In Prospecting And Selling
    Five years ago, few people thought social networks or social channels like Twitter and Facebook and LinkedIn should be on their business radar screens, and now “Social” is the business buzzword of the day. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Listen first.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 15, 2011
    [Linkedin, Personalization] Are You Feeling The Love In Social Media?
    have found a few core channels where I find the most value: blogging here , Twitter , LinkedIn , Facebook , and a few others. Here are a few questions to ask that have helped me in my social media interactions, both personal and professional: 1. What is the line between promotion and personal opinion? Something to live!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Personalization] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. Why Now Is The Time To Build Your Personal Brand. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. ” Whoa!
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin, Personalization] Social Recruiting Leaders: 10 To Watch
    Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Linkedin, Personalization] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Though I wasn’t able to meet this mystery person, I remained intrigued by the title. Imagining this person at a networking event, I realized their situation might be similar to that of what marketers experience when they, too, have to explain what they do for work. Yes, you read that correctly.) Otherwise, you won’t be memorable.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Personalization] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    social marketing can help you build and maintain lasting, personalized relationships with your customers. For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. 4. Segment and trigger based on downloaded content.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Linkedin, Personalization] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience. Lenovo has also used Personalized Video to get more attention amongst B2B buyers. Lenovo. MongoDB. Bulldog Solutions. About Vidyard. Media Contact: Brad Hem.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Personalization] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    How to Find Your Personal Sweet Spot. How to Find Your Personal Sweet Spot. All sorts of people follow us on Twitter, LinkedIn, and other social networks. How to Find Your Personal Sweet Spot (Without Software). How to Find Your Personal Sweet Spot. Here's the thing: Social media timing matters. and 5 p.m.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin, Personalization] Building Your B2B Marketing Database
    First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show. Photo credit: Wikipedia. Plenty. Account name, address. Phone, fax, website. private.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Linkedin, Personalization] Out with the Old (Marketing) And In With the New
    Personal and business networks are excellent information sources to fuel decisions. Digital intelligence experts, eMarketer , reports that personal recommendations are the most trusted by US consumers by a significant margin. The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Linkedin, Personalization] 10 Resources to Help You Teach Inbound Marketing
    Try to find a connection with the person you are reaching out to. Ask friends of friends, or do a little research on LinkedIn. If you need to send a cold email, play up any prestige or connection your school has to the person you are reaching out to. Truthfully, this change can be tough. Will they be speaking to 2,000 students?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Linkedin, Personalization] Event Marketing: How a technology start-up made a trade show splash booth-free
    To make the branding memorable, they created a personality around the brand which included: A mascot, Seymour, whose: Face looks like one of Brickstream’s two-lens cameras. LinkedIn profile for Seymour. But, the team turned this marketing nightmare into a marketer’s dream come true. Here’s what happened. Facebook page for Seymour.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Linkedin, Personalization] 5 Event Planning Tips…Even If You’re Not An Event Planner
    Many organizations don’t have a dedicated point-person for event marketing. Personally, I make a checklist of every single cost item I need to make an event happen. LinkedIn. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Relax. We’re here to help.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 13, 2016
    [Linkedin, Personalization] What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
    Consumers love Facebook and Instagram, while professionals flock to LinkedIn. All this also assumes that you weren’t onboarded through a cold LinkedIn message or email that dropped you right into a buying discussion. When I was seven years old, I thought Bring Your Kid to Work Day meant I was getting a job. Defining the Divide.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    [Linkedin, Personalization] If I give away my content, don’t I give away my business?
    Finding new connections on LinkedIn. If they follow this formula consistently I know it will work. I’m a pretty conservative person when it comes to prognostications, but I would almost guarantee success because their ideas are so compelling. ” So let’s dig into this and see how the new information economy works.
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Linkedin, Personalization] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    On the opposite side of the spectrum, there’s those who simply give me broad categories (Millennials) or, my personal favorite, “everyone.”. Also, I love research (and yes, I am that annoying person at dinner who whips out her iPhone during a debate about naming the largest cities in the world by population*). Nielsen. Surveys.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin, Personalization] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Of the people using social media, 38% said they use it to ask for suggestions and recommendations from other users, and a whopping 73% use it to browse existing discussions of the product (on sites like LinkedIn and Quora). Links are more likely to be clicked if they’re shared by a real person. The answer: social proof marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Linkedin, Personalization] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    Whether you’re training for a marathon, getting a handle on your personal finances, or trying to get your blog to reach XYZ number of visits a year, the key is to set a goal that is challenging yet attainable. This doesn’t necessarily have to be in-person events (tradeshows, conferences, etc.), But where do you even begin?
  • LEANDATA  |  THURSDAY, OCTOBER 15, 2015
    [Linkedin, Personalization] Social Selling Gone Bad
    She preaches, often in 140 characters or less, the importance of being where the modern buyer lives digitally – Twitter, Facebook, LinkedIn and so on. She was asked to join someone’s “diverse professional network of 62K” in a recent LinkedIn invitation. They could personalize that message and make it relevant to me,” she said.
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Linkedin, Personalization] 12 Social Media Tips for B2B Marketers
    According to a recent report from the Content Marketing Institute , LinkedIn, Twitter, YouTube and SlideShare are among the most effective social networks for B2B markets. Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. How You Approach Social Media Matters. Marketing Insights.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Personalization] Poke the Box – Review of Seth Godin’s new book
    My personal story. We’d not have had the remarkable supporters we have today, such as the 40 glowing recommendations on our Linkedin profile. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Do Salespeople want more sales leads? Yes, indeed! Very interesting.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Linkedin, Personalization] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    And while a lot of marketers seem to understand the basics -- personalize the copy , make the call-to-action pop, segment your list , etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal, or they risk getting ignored by recipients altogether. and the list goes on.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Linkedin, Personalization] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. is a professional business writer and personal finance advisor living in California. Branding For Unity. The Marketing Department Is Your Biggest Ally. Use One Voice Across Platforms.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin, Personalization] What makes an effective knowledge worker? (Gurteen Knowledge)
    Will Facebook displace LinkedIn as "the social network for business"? The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. What makes an effective knowledge worker? Monday 2 October 2006 17:50 GDT. Title What makes an effective knowledge worker? Weblog Gurteen Knowledge Weblog. Posted Date Monday 2 October 2006 17:50 GDT.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Linkedin, Personalization] The 28 Best Influencer Marketing Tools
    Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Find influencers with contact information and social profiles, craft personalized outreach messages, automate follow-up, and track results. Together, social media becomes more personalized and human.”
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Linkedin, Personalization] Should Social Marketing Still Get Your Vote?
    She also discussed how customer expectations around personalization will continue to grow. Here’s the failure point though – all of that investment in social is not driving more personalized engagement, it’s not providing the nurturing that buyers want and that would increase conversion rates. Getting to Yes.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Linkedin, Personalization] What Google’s New Algorithm Means For You
    will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. Follow me on Twitter , LinkedIn , Facebook  or Subscribe to the  B2B Marketing Insider Blog. What Prompted the Changes? What did I miss?
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 4, 2016
    [Linkedin, Personalization] How to Create Great Content and Become a Thought Leader
    This means self-publishing high-quality content, either on your own site, or on on sites like  LinkedIn Pulse and Medium , where you can reach more people and generate a discussion. Similarly, since LinkedIn opened up Pulse to all of it’s English-speaking users, it has become a great place to gain visibility in your industry.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Linkedin, Personalization] "Out of My Inbox!" 7 Reasons People Unsubscribe From Your Email Marketing
    You may have a great presence on Twitter, Facebook, LinkedIn, and the like. By now, you''ve got this inbound thing down pat, meaning you know that the key to improving that clickthrough rate on your emails -- and to get people actively visiting your site -- is to personalize and customize your emails. The key to fixing this problem?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Linkedin, Personalization] 17 Reasons Why I’m Lucky To Be In Business Development
    Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also ,  LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Also, thank you Twitter for the ability to create lists to help keep my connections organized. Patrick’s day?
  • HINGE MARKETING  |  MONDAY, APRIL 20, 2015
    [Linkedin, Personalization] Visible Expert? Interview with Alan Fine
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The Visible Expert
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Linkedin, Personalization] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Are we equipped to personalize social interactions with customers across various channels? Establish customer experience frameworks that focus on personalization. How do we measure return on investment?
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Linkedin, Personalization] Savvy Speaks: Social Media Day 2011
    If you are a small business with limited time, one lesson is to build out your networks one at a time. I've seen a lot of businesses set up a Twitter account, Facebook page, LinkedIn group, etc. Have any great Twitter, Facebook, LinkedIn or other Social Media outlet tips to share Stephanie. " Jamie. just a human being. Wendy.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin, Personalization] 6 Tips for Creating Content That Spreads Naturally
    That means when content is shared on Twitter, Facebook, LinkedIn and other platforms, there is a huge opportunity for it to get discovered by others, as well. So how can you increase the likelihood someone will click a link to your content when a shared link flows down a person's social stream? That means there's a lot of content.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 11, 2009
    [Linkedin, Personalization] Why Your Small Business Needs to Measure Its Return on Social Media Investments
    By contrast, within just a few years, Facebook, LinkedIn, and Twitter now represent the concept of social media marketing for small organizations–even if they’re not very sure whether and how to use either one of them. Jason Breed has personally nailed down critical appointments with senior executive prospects via social media.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Linkedin, Personalization] 7 Tips for Finding and Managing Amazing Freelancers
    Many of my freelancers came through personal recommendations. Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. We also write recommendations for our freelancers on LinkedIn , recommend them for other jobs, and praise their work consistently.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin, Personalization] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest Personality. Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. LifeLock Cares.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Linkedin, Personalization] Creativity, Technology, And The Future Of Storytelling
    My own personal blog gets thousands of visits a day and my Slideshare content gets almost as much. Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Social media has turned us all into publishers. Tweet This! ].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin, Personalization] 10 Free Blog Post Ideas
    “They edit what you see in your news and claim ownership of all your content and personal information? What commentary would they make about social media today? 7) Confessions of a LinkedIn slacker You can do so many things on LinkedIn but I just don’t spend much time on there. So I started cleaning out the closet.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Linkedin, Personalization] How Marketers Are Using Social Media to Grow
    Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers.  It has become known that these tools used by people just like you are helping to spread the word in mass quantities at lightening speed!  So how often is social media marketing being used in 2011?
  • B2BBLOGGERS  |  WEDNESDAY, MAY 2, 2012
    [Linkedin, Personalization] 25 Awesome B2B Blogging Tips
    Write conversationally: By nature, blogs are informal—usually written in first or second person. Write consistently: To be most effective, write with one, solid, consistent, personal voice, one that engages readers and enhances the sense of your brand. Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin, Personalization] 20+ Amazing Examples Of Content I Wish We Created
    Personal Branding for Human Resources – Hot to take risks and navigate the social web to advance your career by Laurie Ruettimann. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Just look at this photo  on the left from Flickr. Right?
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Linkedin, Personalization] 7 Killer Tips to Boost Your Infographic Performance
    For B2B marketers, this is likely to be LinkedIn and Twitter. As we mentioned above, quotes are great resources for infusing your infographic with personality. B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water. Sixty-five percent of people are visual learners. Keep it simple.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin, Personalization] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Will we see new models required to activate employee personal brands ? And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Or is Big Data the Future of Marketing?
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Linkedin, Personalization] Google+ 201: 5 Steps to Get Started with Google+
    This means that any updates to the Google+ page will need to be made by the person who created the page. Hinge advises you do have more than one person managing the page to prevent being unable to access it should the original creator leave your firm. 2) Build your brand presence on Google+. On Google+ or LinkedIn?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Linkedin, Personalization] The Sad Death of the Truth
    One small problem – she does not exist (Click underlined words to see the person who outed him.). The owner of that tiny one person company (a middle-aged man by the way) just removed this image from the Linkedin profile. (We changed our template in this blog. Hope you like our new one. It’s really sad.
  • NUSPARK  |  SUNDAY, NOVEMBER 17, 2013
    [Linkedin, Personalization] An Introduction to Twitter Lead Generation with Lead Generation Cards
    Be a Twitter Personality, Not an Organization. If your business account has some personality, people will be more inclined to clicking on the sign-up link in your promotional tweet. How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Linkedin, Personalization] A Social Media Measurement Dashboard; One Approach
    Finally, there is your Klout score, which measures your personal influence and combines many of the engagement metrics listed above, plus LinkedIn comments and post likes.  Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. .    . REACH.
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