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B2B MARKETING INSIDER How To Focus On Your Marketing Plan
| THURSDAY, OCTOBER 28, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan. If you haven’t started, you’re already late. Hogwash! You All rights reserved
MODERN B2B MARKETING OMG: F**K, Sh*T, or Worse in Your Corporate Social Media
| TUESDAY, JUNE 21, 2011
Just be careful; you don’t want to lose that great sales person because they don’t understand what is okay and what is not. This is often controllable, but only if you properly monitor social channels (including looking beyond Facebook, LinkedIn and Twitter), and follow-up quickly on any issues. . Problem?
- Exploding the “It’s all about the conversation” social media myth
It is, at best, an un-moderated, non-representative focus group dominated by aggressive personalities likely to complain and force their view on others. Share this on Linkedin. One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation with your customers. Digg this!
MARKETRI 4 Surprisingly Easy Ways to Generate Awesome B2B Content
| WEDNESDAY, MARCH 14, 2012
The content matrix generally includes a list of topics, a call to action for each topic and a person who is responsible. Circulate specific questions or a link to a survey on your social networks such as Twitter, LinkedIn Groups, Quora, or Focus.com. They see the benefits of blogging but it takes some time to achieve buy-in.
THE ROI GUY Social Media Hierarchy of Needs - Best Practices for ROI Success
| THURSDAY, DECEMBER 23, 2010
Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment. the quantified return on investment (ROI) from social marketing efforts.
DIANNA HUFF - B2B MARCOM The One Reason Your PPC Campaign Isn’t Working
| THURSDAY, JUNE 30, 2011
But this person is typically doing five million other things. LinkedIn. Tweet July, 2011. Published by Dianna Huff. Volume 11, Number 5. Welcome! Is your Google AdWords campaign bleeding cash? Have your conversions gone down over time? In this month's article I interviewed Pauline Jakober, a true pay-per-click / Google AdWords expert.
WWW.BRAINSHARK.COM Does Video Marketing on Pinterest Make Sense for B2B Companies?
| MONDAY, JANUARY 28, 2013
Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Personally, I think the truth is somewhere in the middle. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles Does Video Marketing on Pinterest Make Sense for B2B Companies? Tweet. close.
WRITING ON THE WEB Writing Better Content: An Emotional Pathway
| WEDNESDAY, SEPTEMBER 22, 2010
Trust : social proof, statistics, case studies, personal stories. Sharing personal stories works well here. Share this on LinkedIn. Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Neutral , rational, logical, analysis of facts.
HUBSPOT Top 5 Inbound Marketing Articles to Start the Week: All About Social Media
| MONDAY, JUNE 28, 2010
These steps involve defining your brand's personality, listening to online conversations, pinpointing your opportunities, tracking down where your presence is required, becoming a part of the community, finding reasons that warrant your participation and identifying individuals who can help tell your story. Author: Todd Defren of PR-Squared.
IT'S ALL ABOUT REVENUE 3 Top Topics from Topliners
| FRIDAY, FEBRUARY 18, 2011
Do It: Using the Eloqua Cookie to Personalize Your Website – This technical article explains how to tap into the Eloqua tracking cookie to pull in contact data and use it to pre-populate your website forms or add personalization to your web pages. LinkedIn. by Heather Foeh | Tweet this. Need inspiration or advice? Share email.
INBLURBS HEALING online with VIDEO
| THURSDAY, NOVEMBER 22, 2012
Video Email is simple to use, online, browser based technology, which enables you to create your own personal Vmails. LinkedIn. They would do well to seek other marketing tools + platforms to get themselves into the world globally. So what should Practitioners consider in this economic climate ? Where are things headed ? MOBILE.
HUBSPOT 4 Social Media Lessons From the Emma's Pizza Twitter Fail
| MONDAY, AUGUST 15, 2011
Be Careful Who You Put in Charge of Your Social Presence: It seems hard to believe that the owner of Emma's Pizza, who offered up the genuine apology two days later, was the same person who tweeted the initial offense. Make sure that whoever has access to updating your social media accounts (be it Facebook, Twitter, LinkedIn, etc.),
ONPATH Suck It Up, Buttercup!
| WEDNESDAY, NOVEMBER 21, 2012
Connect with him on LinkedIn or Twitter @bluecontra1. You see, I don’t really care that you missed a deadline or a goal or a personal milestone in your life. Article by Cale Helmer (Quality and Training Manager, OnPath). hate failing. hate putting my effort into something that doesn’t pan out. Couldn’t really give a hoot. Oh please.
MODERN B2B MARKETING Putting the “Fun” into the Fundamentals of Social Media Monitoring
| TUESDAY, AUGUST 2, 2011
Keep in mind that Facebook is a more personal environment, so privacy settings on personal pages that may restrict what you can see must be respected. LinkedIn. by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Yeah, we know. Search for your brand or other relevant keywords. Facebook. Google+.
INDUSTRIAL MARKETING TODAY Is Content Curation an Easy Way for Content Marketers to Do More.
| WEDNESDAY, JULY 14, 2010
Rohit may be the first person to have coined the term “content curator.” Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. of Tiecas, Inc.
B2B IDEAS @ WORK The B2B Word on the Street: Creative
| MONDAY, AUGUST 9, 2010
The first time a person is called "creative" usually happens early in life, and it's sometimes used as an explanation for the child being a bit "different." Get your B2B LinkedIn Toolkit This Week's B2B Word on the Street is: CREATIVE. Creative people are, first and foremost, very observant.
B2B MARKETING INSIDER Integrating Social Media and Search
| TUESDAY, AUGUST 3, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? But combining these techniques can provide tremendous uplift in results and ROI. The article has become one of the most popular we have ever done. And so with the author’s permission I am summarizing it here for our B2B audience. Analyze keywords.
B2B MARKETING INSIDER Life Is Short!
| THURSDAY, AUGUST 19, 2010
Take personal accountability and decide what to change. Share: Read more from Strategy Personal 2 Comments Post a comment Jessica Aug 24 2010 Wow, that’s a pretty brave thing to post before you take off for vacation! Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? So how do we make the most of it?
WEBBIQUITY 30 Awesome Blogging Guides, Tips and Resources
| TUESDAY, MAY 14, 2013
'Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. Why You Want To Be the Last Blog Standing by Outspoken Media. Did you hear that?
FUNNEL FOCUS Interview with DemandGen Report: How Financial Service Companies can Benefit from Marketing Automation
| FRIDAY, FEBRUARY 25, 2011
This vertical has been historically dependent on word of mouth and in-person networking, what are the emerging touch points/components of to Financial Services buying process? Both need to track Twitter, but B2C is more likely to be focused around Facebook and B2B around LinkedIn. As stated above, it’s all about the relationship.
MODERN B2B MARKETING Sales 2.0 and Social Media: Thought Leadership with Anneke Seley
| WEDNESDAY, OCTOBER 21, 2009
we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn? believe that customers look to social media for an authentic, personal, real-time view of you and your company. What can Sales 2.0 do to improve your sales success? Anneke is also the coauthor of a new book, Sales 2.0: Sales 2.0
HUBSPOT 6 Expert-Endorsed Ways to Improve Your Marketing TODAY
| MONDAY, APRIL 29, 2013
Small business marketing expert and Fast Company columnist Shawn Graham describes the “About Us” section of a company’s website, Facebook, Twitter, and LinkedIn pages as “a window into the soul of your business.” Chances are, when you talk to your customers in person or by phone, you speak their language. The result? What to Do Today.
CONNECT THE DOCS ClickInsights: How should case studies be used in marketing activities versus sales activities?
| THURSDAY, OCTOBER 8, 2009
LinkedIn Group – Success-Story Marketing Group. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing. How does a Marketing Team use a Case Study? Blogs.
FEARLESS COMPETITOR Keynote Address at the BMA-NJ Social Media Symposium to be delivered by Jeff Ogden of Find New Customers
| TUESDAY, MARCH 20, 2012
You have a LinkedIn account. 45 am to 10:45 am – LinkedIn for B2B. LinkedIn. With more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. With new features, using LinkedIn for B2B marketing is offering new ways for business marketers to prospect for leads.
B2B MARKETING INSIDER B2B Social Media Strategy and Executive Buy-in
| FRIDAY, JUNE 11, 2010
Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.
HUBSPOT 11 Clever Ways to Nurture Leads With Your Business Blog
| FRIDAY, APRIL 26, 2013
If your business sells personal tax software, for instance, you could include a link for your blog article, "10 Ways to Get More Money Back From Your Tax Return This Year" on the product page that details the features of your software. Because not all blog readers are brand new visitors, right? That''s right! 1) Implement Smart CTAs. right?
WRITING ON THE WEB Punk Chihuahua Reveals 4 Secrets to Better Blogging
| THURSDAY, MARCH 10, 2011
Share this on LinkedIn. Related posts: Blog Content: Are you personal… or all business? How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Start with a shocking title.
WRITING ON THE WEB Blogger’s Block Strikes Blog Squad…Blogger Bites Back
| TUESDAY, AUGUST 24, 2010
Share this on LinkedIn. Related posts: Blog Content: Are you personal… or all business? Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. admit lately it’s been taking me more than hour to post.
WRITING ON THE WEB Blog Writing Tips for Business Clarity
| MONDAY, AUGUST 9, 2010
Share this on LinkedIn. Blog Content: Are you personal… or all business? Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are pressed for time. Readers are seeking out solutions.
FEARLESS COMPETITOR Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process
| MONDAY, MARCH 12, 2012
We post a job to Linkedin and receive hundreds of resumes from you, aspiring basketball players. Recommendations on Linkedin. And industry studies have shown that personality traits, such as coachability and ability to work well with others, is far more important than industry experience. Why doesn’t it work?
HUBSPOT 5 Ways to Engage Your B2B Customers with Mobile Marketing
| THURSDAY, JULY 28, 2011
Companies are starting to let their younger hires use personal mobile devices for business purposes. According to a recent report by the McKinsey Group, 2/3 of the business economy relies on personal recommendations and social networking. The mobile device revolution is here, and you need a B2B marketing plan. Ease of Ordering.
WWW.BRAINSHARK.COM Content Tips: Repurposing Blog Posts into Video Presentations
| THURSDAY, FEBRUARY 28, 2013
Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles Content Tips: Repurposing Blog Posts into Video Presentations. Content Tips: Repurposing Blog Posts into Video Presentations. Tweet. Disqus.
DELICIOUS B2BMARKETING What the Future Holds for B2B Social Media Marketing
| FRIDAY, OCTOBER 29, 2010
LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. Autumn Rain I think small scale entrepreneurs will become more productive with the aid of their own research, trial-and-error, and personal creativity. The B2B Social Media Marketing Series is supported by IDG Enterprise.
SOCIAL MEDIA B2B Do You Have the Skills to Be a B2B Social Media Marketer?
| THURSDAY, JANUARY 13, 2011
This may be difficult to determine if your B2B company is looking for the person to start the company’s social media programs. Every job requires a variety of skills to be successful, and social media marketer or communicator or specialist at a B2B company is no different. Strategist. Web Developer. Content Creator. Community Manager.
BLUE FOCUS MARKETING 2011 #Nifty50 Top Twitter Women
| SUNDAY, MAY 8, 2011
Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. And yes, she really knows LinkedIn. What is it? The answer may come from the email marketing field.
FEARLESS COMPETITOR How to develop your own podcast channel in iTunes
| THURSDAY, FEBRUARY 24, 2011
Tweet it, Facebook it, Linkedin post it. Use the form below to send a personal note to Click to Reply to post a permanent comment here. Want to use podcasts for B2B lead generation but don’t know how? We have your answers here. Podcasts are a great way to demonstrate thought leadership for companies and individuals. Good luck.
FEARLESS COMPETITOR Random acts of marketing (Why you need outside help)
| THURSDAY, APRIL 15, 2010
As the saying goes, a person who acts as his own lawyer or doctor has a fool for a client. We also invite you to share this with other on Linkedin, Twitter, Facebook, Digg, Delicious, etc. We just engage in random acts of marketing.. Unfortunately, what she complained about is far too common. You need outside help.
MODERN B2B MARKETING Philosophy of B2B Marketing: Socrates, Aristotle, Plato and You
| MONDAY, AUGUST 22, 2011
Ethos is all about establishing the author’s credibility; marketers can achieve this by leveraging keywords, personal branding and a keen eye for analytics. Social networking sites such as LinkedIn and Facebook provide the opportunity for rapid discourse between individuals in a field. Plato is best known for his Theory of Forms.
HUBSPOT The Content Creator's Master List of Commonly Troublesome Words
| THURSDAY, SEPTEMBER 13, 2012
The noun refers to a personal digital assistant, or PDA. LinkedIn: “L” and “I” are capitalized. Any online content creator knows: Writing for the web is no easy feat. In fact, one of the most frustrating challenges we face is due to the fact that new, web-related words are being coined all the time. Is this one word or two? No periods.
FEARLESS COMPETITOR Do Car Commercials on TV Sell Any Cars?
| THURSDAY, AUGUST 11, 2011
Ask questions on Twitter, Linkedin, etc. and ask friends in person. Am I the only one asking this question? Better yet, why do companies continue to throw money away on TV advertising? After all, there’s commercial after commercial on TV touting the latest offer – the newest features – or the sportiness. Go buy a car.
SAVVY B2B MARKETING Social Media Reality Check: You’re Not a Big Game Hunter
| MONDAY, AUGUST 10, 2009
When you start thinking like a do-gooder instead of a strictly bottom-line person, service innovations will become second nature. can create awareness about this resource by sharing links on twitter and LinkedIn and by sponsoring a virtual round table event on the subject of "project management pain points." For example.
HUBSPOT 6 Key Pieces of Lead Intelligence
| THURSDAY, DECEMBER 9, 2010
Email and phone are effective means for following up with leads, but in today's multi-communication-channel world, enable your team to connect with their leads in more informal and personal ways such as social media. Finding a lead's LinkedIn profile can help your rep see common connections to perhaps get a personal introduction.
WEBBIQUITY How to Sell, Even if You Hate Selling
| FRIDAY, JANUARY 21, 2011
LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. My favorite is new rule #7, Embrace your sales role: Much of what makes a good consultant makes a good sales person. Share this on LinkedIn. It’s not comfortable. Doesn’t seem natural. We’re much more comfortable doing than selling.
WWW.BRAINSHARK.COM Sales Team Enablement Content: Ready to Engage
| FRIDAY, MARCH 8, 2013
Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Today, live presentations can be held in-person, virtually, or both (for example, if part of your audience is in the room with you, while others are listening in over the phone). Ideas Blog. Entire Site. Search. Tweet. Disqus.
B2B MARKETING INSIDER Why am I in Marketing? | B2B Marketing Insider
| MONDAY, MAY 3, 2010
Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. am open to sitting down in person any time. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
HUBSPOT Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
| THURSDAY, FEBRUARY 17, 2011
In other words there is more to social media than Facebook and Twitter and LinkedIn. Look for negative mentions of competitors and interact with that person, try and solve the issue, and let them know you exist. in person and really help solidify the relationship you started with them online. It was kind of the point.
BUSINESS GROWTH DEVELOPMENT Sales Trends Of 2012 And Beyond
| WEDNESDAY, OCTOBER 3, 2012
To avoid brainless cold calling which only wastes time and reduces the extractable value from such investments more thought must be placed on creating useful and personal campaigns and outcomes Multi-channel – Prospecting is no longer just about the phone. This has led to an increase in mobile media usage of 9.2% in the US. and 5.1%
BUSINESS GROWTH DEVELOPMENT Sales Trends Of 2012 And Beyond
| WEDNESDAY, OCTOBER 3, 2012
To avoid brainless cold calling which only wastes time and reduces the extractable value from such investments more though must be placed on creating useful and personal campaigns. Social networks like LinkedIn have over 135 million users and currently grows at two new users per second, with most in the 25-54 demographic. in the US.
B2B MARKETING INSIDER Marketing, Death and Taxes
| TUESDAY, OCTOBER 26, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace.
MODERN B2B MARKETING Carpe Annum! This is the Moment to Drive Growth
| TUESDAY, JANUARY 11, 2011
In our personal lives and our business lives, the change in the relationship between buyers and sellers has accelerated. And whole new ways of making buying decisions have exploded, such as asking friends and colleagues on Facebook or LinkedIn. couldn’t disagree more strongly! OK, so you’re not going to take that breather.
HUBSPOT The Simple Anatomy of a Conversion-Optimized Blog
| TUESDAY, JUNE 28, 2011
Like," "Share on LinkedIn," "Tweet," etc.) This will encourage readers to share you content with their personal networks and expand its reach beyond your own connections. A blog can provide a number of lasting benefits for your business. But what's even better than all that? LEADS! That's right. Luckily, it's far from complicated.
B2BBLOGGERS How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
| TUESDAY, JUNE 22, 2010
Use social media to promote via Twitter, LinkedIn and Facebook. If someone provides very interesting comments, write back personally. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Offer a short video preview.
HUBSPOT How to Be an Awesome Blog Commenter
| MONDAY, JANUARY 10, 2011
This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards. For example: Name Company Website Twitter Username This signature helps provide some context to the person reading the comment. More on why this is important later.)
- Never Cold Call Again Review
We all know that there are a lot of scam sites out there and I’ve fallen foul to a couple myself and so Frank and I have set this up so that you get referred directly to his personal site from mine, avoiding all those sites that are designed to steal money from you. know what it’s like because I’ve been there too. Stand out.
DIANNA HUFF - B2B MARCOM DIY Marketing No Longer Cuts the Mustard
| THURSDAY, DECEMBER 2, 2010
It means that yes, you might have to consider a blog or social media and that you’ll need to start connecting with your customers on LinkedIn. Just yesterday I received one from a person who found us from searching the Internet and the content on our site impressed him and lead him to contact us for a meeting. Tweet December, 2010.
B2BBLOGGERS Technology Naughty Vs. Nice In 2010
| THURSDAY, DECEMBER 23, 2010
They work hard and in many cases use their laptops on public networks like airport terminals and coffee shops for a mix of business and personal reasons. Entering your credit card info on a page without an “s” is like turning to the person next to you in a line for a cash register and handing them a wad of cash. Two Way Conversation 5.
HUBSPOT How to Create Marketing Offers That Don't Fall Flat
| TUESDAY, FEBRUARY 7, 2012
As we hinted at before, a truly great marketing offer also takes into account a person's point in the sales process as well as that buyer persona 's specific interests and needs. In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. What an Offer Isn't. Ebooks.
SOCIAL MEDIA B2B The B2B Social Media Book Launches
| TUESDAY, JANUARY 24, 2012
That was the publication date of our book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. B2B Social Media Lead Generation Live and In Person. We would love to meet you in person. It turned out to be a soft launch. We hope you can join us.
AD YOUR COMMENT HERE Other Side Group at #SXSW – What is Entrepreneurship? #SXSW
| MONDAY, MARCH 5, 2012
And what about all the LinkedIn profiles stating “Entrepreneur” as a title? As Curator of the Starts With You Festival in Brazil she has created and curated the Global Sustainability Symposium which has hosted over 36 World Thought Leaders at the SWU music and Arts Festival, with both an online and in person audience.
FEARLESS COMPETITOR The Importance of Thinking Outside-In
| WEDNESDAY, AUGUST 24, 2011
Where would you consider investing? As they considered the question, they suggested Google Adwords, print ads, billboards, Linkedin, email campaigns, webinars, events and more. As one top expert said on a recent webinar “ Only an outside person is able to ask the tough questions needed. Great show! It’s a must-watch!
HUBSPOT Why Inbound Marketing Is Perfect for Your Niche Business
| MONDAY, JUNE 25, 2012
Whether you use Facebook, Twitter, LinkedIn, or an industry-specific social network, these sites allow you to directly connect with your target audience. Take advantage of these sites to engage with your prospects outside of your website and outside of an in-person or over-the-phone interaction. It's true! Are you in a niche business?
IT'S ALL ABOUT REVENUE 8 “Rules” for Social Advertising
| TUESDAY, AUGUST 23, 2011
Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. clear call to action, hyper-personalization and a dash of intrigue or humor is an ideal formula.
B2B MARKETING INSIDER Why Social Media Will Help Us All Get Along (Better) | B2B.
| FRIDAY, JUNE 4, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? wanted to outline my thoughts here and summarize some of the key sides of the debate. While attending the SocialMediaPlus conference in Philadelphia on May 25 th , I listened to the famous Frank Eliason from @ComcastCares. In the end, I think Frank got it just right.
HUBSPOT 9 Things Sales Should Do To Help With Inbound Marketing
| FRIDAY, OCTOBER 15, 2010
As a sales person I respect my marketing team, they are the life blood of the company and without them my job would be extremely hard. If you as a sales person can provide quality feedback , both positive and negative, your marketing team will not only love you but be able to provide you with better leads. Marketers thrive off of data.
WRITING ON THE WEB How Blogging Is Like Playing Tennis
| WEDNESDAY, MAY 11, 2011
Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Share this on LinkedIn. Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. Digg this!
WRITING ON THE WEB Online Persuasion: What Do Clients Say?
| WEDNESDAY, JULY 28, 2010
If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. Share this on LinkedIn. How are you using client recommendations in your online content marketing ? Do you add them as an afterthought? Maybe you just collect them and put them on a separate page for testimonials? And I know this.
MARKETRI Ring in the New Year by Ramping Up Your Marketing Effort in 2012
| THURSDAY, DECEMBER 29, 2011
This is the perfect time of year to review and evaluate at your LinkedIn and Google + profiles. This is overall a popular personal resolution, but is important in the professional world as well. Happy New Year! Most people tend to view the New Year as a clean slate, an opportunity to start anew and hopefully make some improvements.
B2B VOICES Do You Believe?
| FRIDAY, DECEMBER 17, 2010
You believe because the product manager of GE in your LinkedIn group responded to your complaint and then sent a private email to you. Social media gives us a personal connection with brands, the people who work for them, and the customers who buy their products/services. Image via Wikipedia. One aspect of success can be influence.
WWW.BRAINSHARK.COM 3 Ways Sales Teams Use Video Content to Drive Business
| MONDAY, JANUARY 28, 2013
Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Instead of putting a few paragraphs in an email or attachment, reps can now easily create short, personalized videos that speak directly to their clients. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tweet. Now what?
B2B MARKETING TRACTION Trust: Get It, Measure It, Grow It Online or Offline
| MONDAY, NOVEMBER 9, 2009
This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. What is their personality?”. Tweet. Be worthy of being liked.”.
- Seven crucial tips to help you keep up with technology
I watch video presentations while eating lunch, listen to podcasts during my commute, and intentionally blur the line between professional and personal. Share this on Linkedin. . In my recent post on the time-sucking dragon known as the social web, Jody Pirello offered some comments on how she keeps up with the latest trends.
WEBBIQUITY Best Content Marketing Guides, Tips and Tactics of 2010
| WEDNESDAY, FEBRUARY 2, 2011
Share this on LinkedIn. How many times have you heard the expression “content is king? That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. It enhances your organization’s image (e.g., by Ink Rebels.
B2B MARKETING INSIDER How To Shorten The B2B Buyer Cycle With Landing Pages
| THURSDAY, NOVEMBER 4, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. B2B purchases also generally involve multiple players who each have a stake in the final product chosen.
WWW.BRAINSHARK.COM How to Use a Survey to Deliver 4 Powerful Content Assets
| MONDAY, JANUARY 28, 2013
Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Aside from providing the infographic and release to the press, we also drove traffic via social media using Twitter, Facebook, Google+, LinkedIn and Pinterest. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tweet.
B2BBLOGGERS 7 Factors To Consider Before You Follow Someone On Twitter
| WEDNESDAY, JUNE 9, 2010
Tweets The tweets of the Twitter account are going to reveal the most important information about the account (person or brand) and will likely have the highest impact on your decision. This could be to a blog, a LinkedIn profile, a corporate website, a book for sale … you name it. and “What should I look for when doing so?” Right?
IT'S ALL ABOUT REVENUE 3 Top Topics from Topliners
| FRIDAY, FEBRUARY 25, 2011
Personally, I was shocked to find out I am more left-brained than right!). LinkedIn. by Heather Foeh | Tweet this. Last week was the first post in this series that brings you the hottest discussion and articles from the Topliners , a gathering place for people who want to increase their top-line revenue. Well worth a read. Share email.
WEBBIQUITY Book Review: Social Media Marketing
| TUESDAY, NOVEMBER 2, 2010
Social Networking (Facebook, MySpace, LinkedIn, etc.). Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated. Share this on LinkedIn. Instead, they want to connect.
B2B MARKETING INSIDER A B2B Marketing Manifesto?
| WEDNESDAY, NOVEMBER 24, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share The folks at Velocity Partners think that this is a great (and a scary) time to be a B2B marketer. So So they’ve written a manifesto (reg. required) to prove it. The manifesto also makes a “plea for ambition. Share your thoughts, post a comment.
B2B MARKETING INSIDER The Secret To B2B Social Media?
| WEDNESDAY, DECEMBER 15, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed where I discussed how to integrate social media into your marketing mix. The bottom line: the question is no longer “Should we?” but rather “How?”
HUBSPOT 9 Guaranteed Ways to Make Industry Events Worth Your While
| THURSDAY, MARCH 21, 2013
Some good areas to ask about are: The Person's Company -- Where do they work? Remember, events are hectic, and everyone's vying for someone's attention -- it's on you to provide meaningful follow-up if you want to generate quality leads from in-person events. In 2012, one industry raked in $13 million in revenue. 13 billion in revenue.
B2B MARKETING INSIDER The 4 Most Common Mistakes in B2B Content Marketing
| WEDNESDAY, JUNE 2, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects. To sales, they are a waste of time. Second, you need to have compelling content that meets the prospects needs. Sounds easy right? What does someone from 3M say?
HUBSPOT The Winning Formula for Sustainable Lead Generation
| FRIDAY, DECEMBER 23, 2011
Include social sharing buttons on your content, and post your content to Facebook, Twitter, Google+, and LinkedIn to grow followers and get a broader audience for your website's content. Even when things seem to be chugging along smoothly, most marketers and business owners always have a dark cloud looming over their heads. lead goals.
MARKETING GENIUS BLOG 10 Webinar Tips
| THURSDAY, APRIL 8, 2010
Good content for one person is not necessarily good content for everyone. personally like to use the Marketing Automation’s registration pages instead: they can be branded and you can easily see whether people have visited the registration page, and abandoned. Share this on Linkedin. So on with the 10 Webinar Tips: 1.
WEBBIQUITY Best Website Design Guides and Tips of 2010
| THURSDAY, MARCH 3, 2011
Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles. Share this on LinkedIn. Tables are out; CSS is in. Visual Website Design.
DELICIOUS B2BMARKETING How NOT to pitch a blog | Online Marketing Blog
| MONDAY, JUNE 15, 2009
Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. Sandwich that summary with a personalized message and you may just get somewhere. Keep it small, relevant and personal. Please don’t. It’s sad but true.
B2B MARKETING INSIDER Marketing Leads: Quality Vs. Quantity
| THURSDAY, AUGUST 12, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to. And when quality is required, you need to be able to deliver leads that convert. So marketing sends more.
WRITING ON THE WEB 3 Easy Tips to Target Readers with Your Content
| MONDAY, JANUARY 3, 2011
Sam Briones is a writer who specializes in topics ranging from personal finance to saving money on auto insurance. Share this on LinkedIn. Blog Content: Are you personal… or all business? This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content.
- Never Cold Call Again Review – Frank Rumbauskas Alternative Sales System
was the same person, however the market I was operating in, including the buying cycles and value view of customers and similar products and services or what sales people brought to the table was different. Or maybe you’ve just stumbled across this page while researching cold calling. There are no hard and fast rules in any market.
- When it comes to social media, there’s no place like home
Here’s what I discovered: Social Media was something I’d used sporadically, at best, and only for personal reasons. Okay – I had a profile on LinkedIn, but who actually uses that? The on-ramp to my personal Yellow Brick Road was a conscious decision to try social media for business purposes. That would lead me Home.
SYNECORE Facebook vs Big Tech: One Generalist to Rule them All?
| WEDNESDAY, JANUARY 16, 2013
An article in the Wall Street Journal positioned the move as a potential threat to other tech industry Titans such as LinkedIn, Amazon, Yelp, and of course, Google. This much I will say: I would personally never bet against a man who can quote Virgil at his own company’s tech conference. If you want to succeed, you have to specialize.”
MARKETRI You're Ready to Embrace Inbound Marketing. Is Your Web Site up to the Task?
| TUESDAY, JUNE 5, 2012
Design your site from the point of view of your target site visitor - the person who uses the website. Also embed these widgets in your "content rich" blog and news sections for easy sharing via LinkedIn, Twitter, Facebook, etc. Top Tips for Designing a More Engaging Web Site. Use Easier / Flatter Navigation. Get Social!
WRITTENT 25 Success Tips for Writing Irresistible Customer Success Stories
| TUESDAY, MAY 14, 2013
Cross-promote your customer success stories on multiple social media platforms, by using their quotations as material for social media posts, or as testimonials on your LinkedIn Company page. What personal tips for writing great case studies can you share with us? Here are some ways to write stories that convert: 1. Avoid Jargon.
INBOUND SALES NETWORK Is Your Social Media Strategy a Field of Dreams?
| THURSDAY, MARCH 3, 2011
The most frequented social media sites are, in order: Facebook, Twitter, YouTube, LinkedIn, Wikipedia, Flickr and blogs. B2B companies might find more fitting connections on business networking sites, such as LinkedIn. Users spend over 500 billion minutes per month on Facebook (that's over 950,000 years, or 1250 minutes per person!).
B2B MARKETING INSIDER Integrate Social Media Into Your Marketing Mix
| MONDAY, NOVEMBER 1, 2010
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. It may even allow you to identify those influential network hubs whose recommendations can mean big referral business for you.
B2B MARKETING INSIDER How To Use Paid Search To Target Buyers By Stage
| WEDNESDAY, JULY 21, 2010
The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Background This study is the 2 nd phase of a research project by both TechTarget and Google. Share your thoughts, post a comment.
SALES INTELLIGENCE VIEW InsideView Brings Added Sales Intelligence to Users of SAP CRM
| TUESDAY, MAY 24, 2011
InsideView CRM Sales Intelligence also incorporates all major social networking sites, such as Facebook, LinkedIn, Twitter, and blogs for easy access to warm connections and real-time insight about customers and prospects. Business Insights, Contacts and News Immediately at Fingertips of Users of SAP CRM 7.0. for SAP CRM 7.0. customer 2.0
HUBSPOT 7 Mobile Marketing Ideas for Budget-Conscious Super Bowl Marketers
| WEDNESDAY, JANUARY 25, 2012
and tie it to your game-changing products or services; or create a LinkedIn group just for people who are on the move during the game and have them share their travel tales. The more you can personalize and localize the experience, the stronger the connection you’ll make with your mobile users. Advertisers will spend about $3.5
B2B MARKETING INSIDER November: The Five Links You Need
| TUESDAY, NOVEMBER 2, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? The leaves continue to fall off the trees here in my neck of the woods. heard my first Christmas song this morning. Home Depot is already stocking Christmas decorations. Plus one shameless backlink to a story of my own on marketing planning. The U.S.
INBOUND SALES NETWORK Is Your Social Media Marketing Agency Selling “Snake Oil”?
| TUESDAY, JUNE 7, 2011
Here some of the mistakes that many Social Media Marketing companies make: Your Audience is not there For many Business-to-Business companies, their prospects are just not on Twitter, and they keep their Facebook accounts for personal use and do not like to mix it with their professional lives. And that would be a huge mistake. Be afraid.
TRADESMEN INSIGHTS Reps vs. Factory Direct: The Debate Continues…
| TUESDAY, AUGUST 24, 2010
once had a direct sales person who left and tried to be a rep state to me “how hard of a job it is, you really have to work and be organized. As a direct person selling for one company, you may miss an opportunity like that. The effectiveness will depends more on the person than on the form of compensation.
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