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  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Linkedin, Personalization] RedPoint Offers Broad, Deep B2C Marketing Automation
    They will be soon applied to select offers for Web personalization. Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. This diminishes most products’ independent profiles (Aprimo is the exception), although they are still selling nicely.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 29, 2010
    [Linkedin, Personalization] Manic Depressive or Social Media Maniac? – by John Leavy
    That would describe some social media personalities. Was the organization’s social media person out of the country? Whether the company is a one-person business or a large organization the commitment to social media must be consistent, compelling and informative. The company site looks like they have gone out of business.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Linkedin, Personalization] What's the Deal With This Whole 'Context Marketing' Thing?
    And LinkedIn, YouTube, Facebook, and Twitter were considered "useful" or better by over 60%. That's the idea behind context marketing: Using what you know about your contacts to provide supremely relevant, targeted, and personalized marketing. Personalized and relevant marketing is the foundation for creating marketing people love !
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [Linkedin, Personalization] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    This means that our content strategy has tactics that include online, in-person and (yes, I’ll say it!) blog post email is received and then immediately read and shared out via Twitter, Facebook and/or LinkedIn). In-Person. You can find Joe on Twitter @juntajoe and at his personal blog: [link]. Joe Pulizzi. _. Online.
  • HINGE MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Linkedin, Personalization] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
    Update Your Personal and Company LinkedIn Profile Did you update your LinkedIn profile in 2014? Research shows LinkedIn is the number one social media platform for professional services firms, making it even more important to maintain than your Facebook or Twitter profiles. See the Microsoft example to the right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Linkedin, Personalization] 8 Great Apps to Save You Time Every Day
    Buffer enables you to schedule posts for Twitter, Facebook and LinkedIn to go up throughout the day (and night). You can also access files via the Dropbox website (in case none of your personal devices are handy). I use Dropbox during conferences to store photos and videos that I take at the event. How to cope? Trello. Diigo. Buffer.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin, Personalization] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    Make sure you’re looking for the right person in the right place. Connect with Bob on  LinkedIn  or read more from him on the  MarketPro blog. So you need to fill a vacancy in your executive marketing team. Marketing is moving fast, and you can’t afford a vacuum in essential leadership spots. What do you do? CMO Insights Trending
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Linkedin, Personalization] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Personalization] Social Media Marketing Tips for 2011: How NOT to Spread Yourself Thin
    How fast can you set up a profile on LinkedIn ?  Make sure your personal site is up to date. Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today. It’s 2011.  Facebook is fun, but you wouldn’t want to waste a whole workday on there. Six Social Media Marketing tips for 2011: 1. Budget your time.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Linkedin, Personalization] 5 Marketing Lessons Learned from marketing Find New Customers
    Even connect with people on LinkedIn, but take the time to personalize your LinkedIn invitations. 5. Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. Stop Selling. No one likes to be sold, but nearly everyone likes to buy.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin, Personalization] 10 Beginner Twitter Tips for A/E/C Firms
    Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. Make the personal connection. Tweets, hashtags, and mentions…oh my! Interact.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Linkedin, Personalization] “Stop Asking Employees To Tweet” Says GaryVee
    In his book The Thank You Economy ,  Gary says that it is the company who  cares the mos t about their customers and makes them feel like they have a  personal connection  will succeed. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 17, 2013
    [Linkedin, Personalization] The New Social Buying Journey
    Social CRM''s such as Nimble or InsideView assist sales reps in building out the complete profile of your prospects, allowing reps to personalize their message or engage with the prospect easier and faster. Sales 2.0 or social selling are the hottest topics at this years conferences and trade shows.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Linkedin, Personalization] List Buying: 3 reasons why this tactic can be deadly for marketers
    You don’t recognize the company or person who sent it. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Tweet Editor’s Note: Buy, build or both? Today, she explores the downsides of list buying. It’s the start of a three-part series.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 28, 2013
    [Linkedin, Personalization] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn.  Google+ is far ahead of  Twitter, and light years ahead of LinkedIn. On Google+, you can do research on the person who has circled you, circle  them back, and (most importantly) add that person to unique circles based on how  that person fits into your target market.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin, Personalization] The 45 Inbound Marketing Terms You Should Know [Glossary]
    personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. LinkedIn. Analytics. Blogging.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Linkedin, Personalization] The 5 Pillars of a Successful Sales Pitch
    Scour their corporate website, look them up on LinkedIn, follow them on Twitter, and check them out on third-party review sites. Prove that your presentation has been personalized in the first 60 seconds. If you’re pushy or insincere on a personal level, you’ll lose their business. On the flip side, listen to your prospects.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 26, 2012
    [Linkedin, Personalization] What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured
    According to its website , it measures the influence of a person or a brand by taking into account content posted on the major social networks, which drive online trends and user action. Almost six months ago I blogged that marketers would decide on the fate of Klout. What’s your final word on Klout?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Linkedin, Personalization] 2012 #Nifty50 Top Men in Technology on Twitter
    He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell. He’s a quiet reader and a loud Speaker , and a great person to party with. in August 2006.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin, Personalization] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.
  • DOCALYTICS  |  THURSDAY, MAY 28, 2015
    [Linkedin, Personalization] Social Selling Tips: Share With Your Network in Mind
    With all the sharing taking place across sites like LinkedIn and Twitter, it is often very difficult to drive much engagement and meaningful interaction with the content you post. That’s not to say it is not worth taking time to engage with B2B Marketing and Sales peers on LinkedIn. See how I did that? Tip 2: #SelfPromote Thoughtfully.
  • HUBSPOT  |  FRIDAY, AUGUST 3, 2012
    [Linkedin, Personalization] How Not to Steal People's Content on the Web
    The key here is that you should not just mention the person's name, but also provide them with an inbound link. To Cite Someone's Content on LinkedIn: Proper source attribution on LinkedIn is easy as pie. Just include the link to the content you're citing in the update, and mention the person or company name. Not cool!
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Linkedin, Personalization] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    The best known examples are Staubach to Person in 1975 and Flutie to Phelan in 1984. When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. visit to the prospects’ Facebook page will provide a glimpse into their personality. Exciting when it works.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Linkedin, Personalization] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    ” Also, make sure to change your titles on LinkedIn, too -- hiring managers will check for consistency on LinkedIn, Leslie said. ” “Took time off for personal reasons.” ” Companies with cultures like HubSpot’s want their employees to have some personality and invest in outside interests.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Linkedin, Personalization] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    We''ve all got to be able to get our thoughts across clearly in emails, business plans, blog posts, website copy, LinkedIn messages, etc. 4) Interviewing. also come up with a few go-tos when an in-person conversation lulls. When I was little, I decided I wanted to be an astronaut. But apparently farmers have to get up early. Inbound
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Linkedin, Personalization] The Importance of Social Listening to Connecting With Prospects
    In fact, LinkedIn is expected to have 500 million members by 2020. Through social listening, you can engage directly with those who are talking about your brand, showing that you prioritize transparency and want to build trust and personal relationships. 3. Social media’s popularity is continuing to rise. Attract New Business.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Personalization] The Traditional Marketing Playbook Is Dead!
    It found that on average customers are ready to speak to a sales person after they have completed 60% of the information gathering required for their purchasing process. Personalization will drive higher conversion in the middle of the funnel. Are you tired of being badgered by sales people before you are ready to buy?
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Linkedin, Personalization] Why you need to re-evaluate the design of your blog
    Get your OCD in check and accept that your content will appear differently for just about every person who sees it. Connect with Jon on Twitter , Facebook , LinkedIn , and Google+. Get your OCD in check and accept that your content will appear differently for just about every person who sees it. Design matters. Visuals matter.
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Personalization] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. In his experience sales and marketing typically leads the economy. Stay Tuned
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 31, 2015
    [Linkedin, Personalization] How to Make People Fall in Love with Your Cold Call
    Did he even look at my LinkedIn to see what my position is in the company and what my potential relationship to the VP may be? The problem with the cold call I received is that the sales guy forgot that there was an actual person on the other end of the phone. Author: Chris Gillespie When is the last time that you were cold called?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin, Personalization] What Social Selling Isn't
    LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. In person meetings will never die in sales. This post originally appeared on the Sales section of Inbound Hub. Wrong. Don’t do it.
  • WRITESPARK  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin, Personalization] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
    Her tips also apply to finding writers through a LinkedIn or Google search.  . their personal and corporate standards of professionalism and. She can be reached though her LinkedIn profile. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. The current.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Linkedin, Personalization] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    Visual content – in-person events, webinars, video – seem to be the most successful pieces of content, while informational/written pieces – case studies, eNewsletters, white papers and blogs – are also considered very effective as whole. More budget is being spent on content marketing. Content type is varied.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Linkedin, Personalization] A Digital Marketer's Christmas Wish List
    Partly as an exercise in personal catharsis, and partly in the hope that Santa and his elves are actually listening, I’ve taken the liberty of compiling a generalized Christmas wish list for the beleaguered digital marketer in all of us. Which brings us to the last item on our list—one that is personally nearest and dearest to my heart.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Linkedin, Personalization] How to Transform Your Social Media Connections Into Real-Life Relationships
    Although you have a relationship with this person already, you haven''t taken the next level yet -- so continue to nurture it by monitoring what they''re talking about and strategically interacting with them. Ever accepted LinkedIn requests from people you don''t know, then forget about them completely? There''s even data to prove it.
  • MARKETRI  |  THURSDAY, JUNE 27, 2013
    [Linkedin, Personalization] Expert Blogger Shares Secrets to Success: Wit & Wisdom
    MG: Coming up with The Blunt Bean Counter name was easy because I’m a blunt person and that’s just my style. MG: While I reached out to reporters and other bloggers by email, I also shared my posts on LinkedIn and Twitter. MG: I inject my personality into my blog, so it’s in my own voice. How did he do it?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JUNE 14, 2007
    [Linkedin, Personalization] B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing
    " Personally, I think the reason B2B marketing receives less attention comes down to time and momentum. One person said, "You can put Einsteins E=mc2 on a t-shirt and then a consumer will buy that. " Personally, I think the reason B2B marketing receives less attention comes down to time and momentum. Thats a fact.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Linkedin, Personalization] How to Be Creative in B2B PR
    Don’t let that narrow your focus too much though, platforms like LinkedIn and Facebook have also been known to yield really excellent B2B results. short, personal note to a few of your favourite friendly journalists will have a much better chance of gaining exposure for that interesting data your client collected on [fill in the blank].
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Linkedin, Personalization] An Overview of My Top Content Published Throughout 2015
    With 2016 a few days away I wanted to reflect more on the personal journey that came with creating 28 pieces of content this year before reviewing my best blog posts from 2015. As a team we crushed the goal.on a personal level this challenge lit a fire in me I didn’t know existed. 90 Posts in 90 Days. What Does This Mean For You?
  • HUBSPOT  |  SATURDAY, AUGUST 22, 2015
    [Linkedin, Personalization] Why Your Employees Are About to Quit (And What to Do About It)
    Human resources consultant Carly Guthrie told the First Round Review that, in her experience, employees who leave because of their boss leave from a lack of confidence, not from any sort of personality mismatch. employees in LinkedIn's exit survey said they knew of them. This post originally appeared on HubSpot's Agency Post. The U.S.
  • MARKETRI  |  MONDAY, NOVEMBER 11, 2013
    [Linkedin, Personalization] Nevermind the Fear, Law Firms Need to Get Social
    The figures for LinkedIn are more promising and fit with the perception of it being a more professional social networking site: 37% of law firms and 62% of individual lawyers have a presence on LinkedIn. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin, Personalization] [Video] Does Social Selling Really Work?
    Thomas von Ahn of Viral Solutions recently shared with me that 58% of his company's revenue comes directly from LinkedIn initial contacts. To keep track of things, he logs conversations, tracks their needs and documents what they do, personal interests, etc. What's he doing? First off, he's got his bases covered with a decent profile.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Linkedin, Personalization] A Social Media Measurement Dashboard; One Approach
    Finally, there is your Klout score, which measures your personal influence and combines many of the engagement metrics listed above, plus LinkedIn comments and post likes.  Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. .    . REACH.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Personalization] Social Selling: Step Up Your Game
    It allows for a level of service and personality that cold calling precludes, for communications between brands and buyers that are nuanced and customizable, and tailored to specific interests, needs and industries. It’s imperative that you be personal and tailored in your communications with social media users, so DO YOUR RESEARCH.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Linkedin, Personalization] The Top-10 B2B Marketing Trends for 2011
    Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Happy New Year! It is January and time again for the obligatory 2011 predictions.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Linkedin, Personalization] Is Your Content Binge-Worthy?
    When I get hot on something whether it’s a new author, band, or filmmaker, I deep dive to learn and experience as much as possible on the person or thing in a very short period of time – I want to know everything  immediately. Each of the 8 shows in competition has its own unique marketing personality.  Do you have a YouTube presence?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Linkedin, Personalization] 6 Trends Highlighted at Social Media Marketing World
    The other advantage of Google+ is, unlike Facebook, you’re able to see every post from every person or brand that you follow. When it comes to social advertising, Facebook still dominates the space with 90% of marketers claiming to regularly use Facebook ads versus 20% using LinkedIn ads, and 17% using Twitter ads.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin, Personalization] How To Focus On Your Marketing Plan
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan. If you haven’t started, you’re already late. Hogwash! You All rights reserved
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [Linkedin, Personalization] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing.  It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 18, 2010
    [Linkedin, Personalization] 7 Ways to Sell Social Media to Your Marketing Department
    Do they have a LinkedIn Logo somewhere on their home page leading you to their Company Profile or Group? Are their Sales & Business Development professionals connected and active on LinkedIn? You can also try searching through LinkedIn Events for appropriate seminars or even webinars. 7) Bring in an Experienced Consultant.
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Linkedin, Personalization] What are The Most Popular Social Media Tools?
    Want the same post to go to your company LinkedIn page and personal LinkedIn page. With Buzzsumo, users can search by topic, keyword or domain and see the top related content that is being shared on Facebook, LinkedIn, Twitter, Pinterest, and Google+. Stop working harder and start working smarter. Unsplash. Pablo. Relay.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 25, 2014
    [Linkedin, Personalization] 7 Building Blocks of Visibility
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Related Stories Top 9 Professional Services Marketing Lessons Learned in 2014 The Road to the Top: Personal Branding Examples in Professional Services It’s all about the Relationship: Andrew Sobel on Becoming a Visible Expert. Enjoy! The Visible Expert
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Linkedin, Personalization] Skepticism on Gallup’s Gloomy Social Media Assessment
    The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” If you ask the average person to define “social media,” you’ll get a wide variety of answers. Sixty-two percent said social media has no influence at all.
  • 6SENSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Linkedin, Personalization] 6 Takeaways from the 2016 B2B Content Marketing Report
    When promoting content on social channels, 94% of marketers use LinkedIn compared to just 37% using SlideShare and 25% using Pinterest. 5) Success metrics for content marketing. The top 4 tactics cited as the most effective, in order, include: in-person events, webinars, case studies and whitepapers. How do marketers measure success?
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin, Personalization] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    LinkedIn. billion total shares generated by the articles in our study, LinkedIn accounted for slightly more than 59 million, making them the fifth-most active platform for content sharing among users. Based on the analysis below, Pinterest and LinkedIn emerged as sharing the most positive content of the social networks. Twitter.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Linkedin, Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? Do you email or send them a LinkedIn invite? I had a startling revelation last week. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! There is a big difference.”
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Linkedin, Personalization] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    Following are suggestions, based on personal experience , about initiating online connections with journalists , plus growing those relationships and reputation. I end with a successful case study of my own. ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., ” p.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin, Personalization] Mizuno running long tail outreach marketing case study
    When it comes to unwanted email, people are nutters so people who have tried to obfuscate their contact info behind email forms, double-blinds, links to Linkedin, or even private registration, don’t deserve a cool pair of Mizuno running shoes anyway — and there are thousands more (on any topic you can imagine) who are not so anti-social.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Linkedin, Personalization] Introducing the Definitive Guide to Social Media Marketing
    Facebook, LinkedIn, and Twitter). Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. If not, you’re missing out on a huge audience base. Increase Demand.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin, Personalization] When Business Blogging Works Too Well…
    Share this on LinkedIn. Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Yikes! Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Linkedin, Personalization] Are marketers getting lost in the Dark Funnel?
    How did this person hear about us? In other words, if you are asking influencers to share your content on Twitter, Facebook, LinkedIn and Google+, you will need to create 4 sets of smart URLs for each influencer. Follow her @KristaLaRiviere and on LinkedIn. By Krista LaRiviere, {grow} Community Member. How informed are they?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Linkedin, Personalization] Defining the Modern Marketer: Why Grit Matters Most
    The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.” Check out Roland’s full post on LinkedIn for two practical tips. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin, Personalization] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    In talking with my peers and doing research for our own 2016 investment, the hot-ticket technologies seem to be: Predictive Analytics, Account-Based Marketing, Automated Outbound Demand Generation, Web Personalization, and all things Data Management and Measurement. The common thread here is personalization and automation.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin, Personalization] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social proof is the positive influence created when a person finds out that others are doing something. That person can click into the story to read the whole case study , which Codecademy laid out in a Q&A format. 3) Number of Shares. If a person sees that a landing page was shared a lot on social, it gives it more credibility.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin, Personalization] The 2013 Social Business Marketing Manifesto
    They need their employees to become content creators, to build their personal brands and to influence the influencers of their customers. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The world has changed faster than our ability to keep up.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Linkedin, Personalization] Merging Social and Mobile to Maximize Your Reach
    Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn , Google , and Twitter have all launched new projects targeting the mobile web. Simply add a QR code to your business card that links to your new personal mobile site. Build microsites for individual initiatives. Mobile
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin, Personalization] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    And it falls all the way down to the person building websites, creating social content and building editorial calendars. As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. What is content marketing? Why is it important? Who should care? where?, and how?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Linkedin, Personalization] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Linkedin, Personalization] How Does Social Media Fit Into the Lead Generation “Funnel”?
    At this point, marketers are trying to increase the number of people being nurtured within a target account, provide a personal touch to those relationships and accelerate their progress through the funnel. At this point, social media can: Provide prospects with proof of the sales person’s expertise.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin, Personalization] What to Do if the Competition Stalks Your Customers Online
    Opportunistic companies  can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). It’s sad for someone who has to follow and not lead. Be original, organic and true.
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] Best of PowerViews: Exciting Future for Inside Sales Experts
    It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Michael Brenner, SAP, Social Selling & Personal Branding. Michael also recommends that every professional look at personal branding. Enjoy! Tools.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Linkedin, Personalization] Social Media and the Case for Marketing Optimism
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts. The truth of course lies somewhere in the middle. Or at least predictably. Some on the call were shocked.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Linkedin, Personalization] 22% of Salespeople Don't Want to Make Money
    With this kind of unfiltered, raw personal insight flowing constantly through the arteries of social media, now is the time for salespeople to keep their fingers, quite literally, on the pulse of the marketplace through social media platforms like Twitter, LinkedIn, and Facebook. The real secret to social media is simple: be a person.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Linkedin, Personalization] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. trials or demos of our software). and you''re ready to rock.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Linkedin, Personalization] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Linkedin, Personalization] The New Digital Climate: AdTech and MarTech Join Forces
    Reason 2: The Shift towards More Personalized Engagement. Consumers are demanding a more personalized engagement with the brands they interact with. The market is shifting and demanding this merging of technologies. Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. The key take-away here?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin, Personalization] Interview with Dave Chaffey of Smart Insights
    think content personalization is the biggest opportunity into 2016 for B2B Marketers. These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Linkedin, Personalization] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Linkedin, Personalization] The Death of Website Design
    In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Personalization] 5 Mindset Shifts Marketing Leaders Must Make
    Becher emphasized the urgency of the situation: “Business will need to run in real time to facilitate personalized engagement with customers.”. Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. We all know that real change starts with a shift in thinking. Strategy
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 12, 2011
    [Linkedin, Personalization] The Fatal Flaw in the Job Description/Resume Process
    We post a job to Linkedin and receive hundreds of resumes from you, aspiring basketball players. Recommendations on Linkedin. And industry studies have shown that personality traits, such as coachability and ability to work well with others, is far more important than industry experience. Why doesn’t it work?
  • PR MEETS MARKETING  |  TUESDAY, MAY 4, 2010
    [Linkedin, Personalization] Five Ways to Get Hung Up On
    To date, I have not received any info and each time, the person tries to engage me in a long phone conversation. Here are five sure-fire ways to get the phone hung up on you: Don’t respect the person’s time : Everyone is busy. Picking up the phone is an act of faith that the person on the other line has something valuable to provide.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Linkedin, Personalization] The Death of Branding [INFOGRAPHIC]
    The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council). Read more: Pin It.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Linkedin, Personalization] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. “MD at B2B integrated marketing firm with personal roots in PR. It’s no secret that social media is an important channel of digital marketing. Twitter is one solution. Speaker. Video Gamer.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Linkedin, Personalization] 3 Website Metrics to Watch Daily
    There are just too many numbers to consistently watch if you’re only one person. Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Was their one or many causes?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Personalization] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. It does require someone/team from the company to moderate the forum to prevent abusive language, personal attacks and outright SPAM.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Personalization] How To Get Started On Twitter
    Whatever your role, the first step to a positive Twitter experience is setting your own personal goal. The objective of personal branding is to showcase your unique skills, experience and perspective on the world. It’s important to represent your views as personal opinions and not the endorsed views of your company. Want more?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Linkedin, Personalization] How to Create Irresistibly Shareable Content
    would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Personalize each message with communication that is specific to the forum and person to avoid sounding robotic. Enjoy! Optimize for SEO.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin, Personalization] Social Recruiting Leaders: 10 To Watch
    Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Linkedin, Personalization] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand''s. Everyone''s doing it. Tweeting. Following. Friending. Tweet This Stat].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Linkedin, Personalization] Why Lead Nurturing Is Now Marketing’s Domain
    It’s about personalization. 4. Using other channels for lead nurturing, such as display and social advertising as with LinkedIn Lead Accelerator, can boost your lead nurturing batting average. Author Bio: Sean Callahan is a Senior Manager, Content Marketing at LinkedIn. It’s the marketing department.
  • HINGE MARKETING  |  MONDAY, APRIL 20, 2015
    [Linkedin, Personalization] Visible Expert? Interview with Alan Fine
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The Visible Expert
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Linkedin, Personalization] Should Social Marketing Still Get Your Vote?
    She also discussed how customer expectations around personalization will continue to grow. Here’s the failure point though – all of that investment in social is not driving more personalized engagement, it’s not providing the nurturing that buyers want and that would increase conversion rates. Getting to Yes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Linkedin, Personalization] Our Favorite Internet Marketing Blog Posts of 2012
    You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+  and read her blog posts here. Connect with Mike on  Google+  and  LinkedIn. You can see more of the posts, articles, and information Stacy likes on Twitter , LinkedIn , and Google+  and read her blog posts here. link].
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Personalization] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. Why Now Is The Time To Build Your Personal Brand. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. ” Whoa!
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Linkedin, Personalization] Out with the Old (Marketing) And In With the New
    Personal and business networks are excellent information sources to fuel decisions. Digital intelligence experts, eMarketer , reports that personal recommendations are the most trusted by US consumers by a significant margin. The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Linkedin, Personalization] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Are we equipped to personalize social interactions with customers across various channels? Establish customer experience frameworks that focus on personalization. How do we measure return on investment?
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