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  • HUBSPOT  |  THURSDAY, JULY 29, 2010
    [Linkedin, Personalization] 10 Steps to Effective Online Marketing For Small Businesses
    Social Media – Focus on the top three social media venues: Twitter, Facebook, and LinkedIn. Leads should be confronted with an inescapable case for them to leave their carefully guarded personal information on the form. For this reason, it is critical that SMB marketers focus carefully. image by: ExtraNoise ).
  • INBLURBS  |  FRIDAY, JANUARY 14, 2011
    [Linkedin, Personalization] Recruit your employees online and save thousands of dollars
    Recruiters will increasingly use Social Media like Facebook, Twitter and LinkedIn to discover their candidates. Christina Pappas, inbound marketing manager at Zmags said: “Our online footprint will determine our personal brand and potential to employers,&#. FREE Report: 8 Steps to Get Seen On LinkedIn. Be creative.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Linkedin, Personalization] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    brand personalities Facebook and Twitter users hate by iMedia Connection. Here’s a nice collection of 10 exceptional social media SlideShare and YouTube presentations, including “Web 3.0 – This time its personal,&# “Content Strategy for Social Media&# and “How to make the best use of SEO and Social Media.&#.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin, Personalization] Developing a Social Media Marketing Strategy in Technology
    The top two marketing methods for reaching prospective buyers of your technology services are to develop a personal relationship and to showcase knowledge of the buyer’s specific issues. For most target audiences, LinkedIn will be the most effective channel. LinkedIn, Twitter and YouTube work well for promoting your new content.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [Linkedin, Personalization] Find New Customers Fan of the Month – Joe Large
    According to Linkedin , Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. He also has a personal website, JoeLarge.com and is on Twitter at @jaclarge. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. Go Irish!).
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 28, 2010
    [Linkedin, Personalization] 8 Things I Learned about Social Media and Social Networking in 24 Hours in Toronto
    In fact, most of the people that I met in Toronto I had met, not through the 300+ LinkedIn connections I had living in Toronto, but in one way or another through Twitter. Think about it: Within a small area of California one can visit the headquarters of Facebook , Twitter, and LinkedIn! 7) Social Networking: No Person Left Behind.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Linkedin, Personalization] 12 Revealing Marketing Stats About Facebook for Business
    And I only expect that number to keep skyrocketing as marketers learn more about how Facebook can help their businesses , and as Facebook continues to roll out more personalization options for advertisers and marketers. Were you one of those people back in 2008 who looked at your Facebook profile and thought. That's cool. Turns out, they do.
  • INBLURBS  |  FRIDAY, NOVEMBER 16, 2012
    [Linkedin, Personalization] RECRUITERS, JOB SEEKERS + VIDEO COMMUNICATIONS
    RECRUITERS showcasing using Video Email/Vmail : Recruiters can generate personally or pre-recorded Video Emails/VMaiils on : · Different facets / specialities of their business. Video interviews provide a more personal touch. LinkedIn. Using a Video Conferencing suite, erases geographical boundaries + lowers costs. Website.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Linkedin, Personalization] What Is CRM? [FAQs]
    But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Crazy Red Monkey?
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Linkedin, Personalization] A Startup's Social Media Starter List
    Or, use a social media monitoring tool like HubSpot's to monitor relevant conversations across more social media sites, including LinkedIn Answers and blog comments. Chances are, if one person has a question, there are dozens more with the same question who are turning to search engines to find an answer. Where do you actually start ?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 27, 2012
    [Linkedin, Personalization] Is Your Inside Sales Team Married To The “Top-Down” Sales Approach?
    I was recently reading a comment posted on Linkedin that really caught my attention. If you speak with a lower level person about their current technology in place, it will give you the market intelligence that your sales and marketing teams can use for future campaigns.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, APRIL 19, 2012
    [Linkedin, Personalization] Hybrid Sharks and the Evolution of Marketing
    From my personal fear factor point of view, it means it’s only a matter of time before sharks “adapt” and infest our freshwater lakes with their giant smiles and teenage appetites. Connect with Barb on  LinkedIn  or follow her on  Twitter. Barb Coté. Not all hybrids are a threat. drive a hybrid. With gas at $4.00 Both, I think.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Linkedin, Personalization] Reach Prospects Via The Back Door, Not The Front.
    When you make friends with someone who sells for a living, that person will naturally be on the lookout for possible leads for you,” writes CJ. Find More Sources – Harry can find more potential referral sources on LinkedIn. The search would also tell him which of these consultants are connected to his LinkedIn contacts.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 23, 2006
    [Linkedin, Personalization] B2B Lead Generation Blog: Using White Papers for Lead Generation
    Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program. Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program. Ask why they downloaded the white paper.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Linkedin, Personalization] The Future of Social Media in 2013: Six Points to Consider
    As consumers continue to be bombarded with tweets, status updates, mobile marketing messages and the like, it will be paramount for these communications to be relevant, timely, and personalized. Each of my students (and you the reader) have created personal digital brands via blogging, Twitter, Facebook, Google+, and/or Pinterest. 
  • HUBSPOT  |  WEDNESDAY, JULY 11, 2012
    [Linkedin, Personalization] Which Links in Your Email Marketing Get the Most Clicks?
    In our marketing emails, for example, we include social media links to the most popular social media channels: Facebook, Twitter, and LinkedIn. These emails have a personal feel and, some marketers argue , can have higher CTR than HTML emails in some instances. Types of Links to Include in Your Marketing Emails. ” 2. Logo Link.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Linkedin, Personalization] How Marketing Automation Power Users Outperform [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts.  Check Linkedin (apparently you can even search Eloqueen )!  Not sure you have one?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Linkedin, Personalization] When life knocks you down, get up
    On Friday, a fellow Notre Dame grad connects with me on Linkedin. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Lead Generation Companies | The Power of Perseverance. Haunting music too. Really inspiring.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin, Personalization] 20+ Amazing Examples Of Content I Wish We Created
    Personal Branding for Human Resources – Hot to take risks and navigate the social web to advance your career by Laurie Ruettimann. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Just look at this photo  on the left from Flickr. Right?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Linkedin, Personalization] Ready to Nurture? Simply Remember Your A,B,C's
    Will you be using LinkedIn groups or Facebook pages? Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. Frequently, a marketing manager or director will ask me the steps necessary to start developing a lead nurturing program.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin, Personalization] PKM and the Organization - Pollard
    This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). Personal KM. Personal Productivity.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Linkedin, Personalization] How to Get Your Executive Team Active in Social Media
    You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site. While 90% of business executives say that social media tools are important for brand awareness and company reputation, that doesn’t mean they''re personally doing anything about it.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Linkedin, Personalization] How the Big Social Networks Use Email to Increase Engagement
    But those are all personal alerts. LinkedIn. LinkedIn sends me a lot of emails: jobs I may be interested in, announcements about one specific connection who has gotten promoted or changed careers, and recaps of discussions going on in groups I'm in. But you know what else it does? It brings users back to your website. Pinterest.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Linkedin, Personalization] Create a World of Marketing Automation Through Good Content—and Imagination
    If you have minimal resources or budget to create content, record an employee speaker presenting at an event with someone’s personal digital recorder and then post it. With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels. 
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Linkedin, Personalization] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. 'With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. Experiment.
  • SALES CHALLENGER  |  MONDAY, AUGUST 19, 2013
    [Linkedin, Personalization] 3 Trends in Sales Onboarding
    The onboarding practices we heard from members helped shed light on how companies are using both in-person and virtual onboarding to increase the efficiency of their onboarding programs. 'Onboarding is one of the most costly necessities of any talent management strategy. Also, visit the Onboarding Topic Center.
  • WRITING ON THE WEB  |  FRIDAY, JULY 15, 2011
    [Linkedin, Personalization] Online Persuasion: How to Write to Create Desire
    Personal stories, using the pronouns “I” and “you”. Share this on LinkedIn. When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. It’s easier than you might think.  Analyze it ?Recommend Analogies.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Linkedin, Personalization] Why You Need Social Media, Even if Your Customers Don't
    Can any B2B company make the case that its target audience isn't on LinkedIn? Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc. Or you could use social media to generate buzz for an in-person event -- it's common for live events (and webinars, too!)
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Linkedin, Personalization] How to Turn Your Liberal Arts Degree Into a Top Tech Startup Job
    focused geography is helpful because many professional and personal networks are local. Two-person startup? Any smart company will have loads of information on places like their website , blog , Facebook page , and LinkedIn page. LinkedIn and Twitter are the best tools. Now you’re about to graduate -- and s#!%’s
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 9, 2010
    [Linkedin, Personalization] How to Use the Social Web to be a Star at Work
    I’ve already written about the importanc e of personal “technological adaptability” as an increasingly important life skill. Share this on Linkedin. A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.  So there. 
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Personalization] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    corporate blog gives your firm personality.  You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. .  . Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic. So I decided to do a blog post on blogs!  Why not? 
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Personalization] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    corporate blog gives your firm personality.  You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. .  . Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic. So I decided to do a blog post on blogs!  Why not? 
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Linkedin, Personalization] 4 Ways B2Bs Can Integrate Digital
    Next, they provide regular pre-prepared insight messages – and offer tips on how to personalize the message and also adapt it for various platforms (e.g., LinkedIn vs. Facebook). We recently polled B2B CMOs on their top priorities for next year and “Digital integration” came pretty high on the list.  Cisco is a great example here.
  • B2B VOICES  |  FRIDAY, JUNE 22, 2012
    [Linkedin, Personalization] Are Newspapers Fading? And What Can B2B Communicators Do About it?
    With more content going online and being turned into video and audio content, we need to better understand who is the best person to pitch and use with the news outlet. Why LinkedIn’s Company Pages Now Matter More. The newspaper business is certainly getting a lot of attention these days, but not much of it is good news.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 13, 2011
    [Linkedin, Personalization] Hog-tieing Social Media
    Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. lost almost two days of work on the death of a man whom I admired greatly but whom I didn't personally know. Something has got to change. But is it really?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Linkedin, Personalization] 12 Realistic Ways to Make Your Social Media Data Actionable
    Where many SEO strategies fall short is in the keywords they target, because the person doing the research is an expert in their particular field. Social networks provide a wealth of data you can use to segment your audience to improve targeting and personalization. Social media continues to rain data onto the market. Here's how.
  • LEAD VIEWS  |  FRIDAY, AUGUST 27, 2010
    [Linkedin, Personalization] Nurture The Leads In Your Sales Funnel – On Social Media
    For now I will restrict myself to Twitter and Linkedin, as both are quite popular in the B2B space. For eg – ‘@Leadname – thought you might be interested in this information on ‘ how to score your leads ‘ ’ You see a little bit of personalized messaging will get you noticed. ’ On Linkedin.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Linkedin, Personalization] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. 'When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It takes up almost a quarter the screen on most desktop browsers.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Linkedin, Personalization] How to Write the Worst Guest Blogging Pitch of All Time [Template]
    Sometimes, the pitch is thoughtful and personalized, but the post topic has already been covered comprehensively on our blog. 2) Don’t personalize the greeting. Instead : Do a little stalking to figure out who manages the blog, then address that person by name. But that’s not always what we get. And these pitches? Ready?
  • FUNNEL FOCUS  |  THURSDAY, APRIL 14, 2011
    [Linkedin, Personalization] Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing
    To expand on some of the important concepts Mike discussed in the Cookbook, I asked him to answer 5 questions to help you understand the importance of leveraging personalized outreach along with marketing automation to improve your success. So the simple act of having the rep verify the title, say with LinkedIn, is significant.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin, Personalization] Connecting 2 the World
    In each of the units, there were some commonalities: a different way to access to information and share information, new organization, different means of communication and (with that) new communication skills, and a greater level of work and personal life intersection. What we can learn from Linkedin. skip to main | skip to sidebar.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Linkedin, Personalization] Five Free Tools for Startups to Measure Impact of Online Videos
    You can track what time a person clicked your url, their location, and date. That includes Facebook likes, Facebook shares, Facebook comments, tweets, Google+ 1s, Diggs, Pins, LinkedIn shares, Delicious bookmark, StumbleUpon counts, and Reddit bookmarks. 'Video camera in action. Most of these tools are very costly (but worth the price!),
  • SAZBEAN  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Personalization] Now What Do I Do?: 5 Tips for After Kickstarter Project Funding
    Develop your business network on LinkedIn and enlist product reviews and endorsements from trusted professionals. personal note of thanks by email will let your donors know you recognize and appreciate their contribution to your success. Now what do you do? Accountability and on-time delivery builds trust between you and your donors.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Linkedin, Personalization] 30-Day Challenge: 8 Little Changes to Your Marketing That'll Make a Big Impact
    think this is a fantastic challenge for anyone on a personal level, but I also thought maybe inbound marketers could take on the challenge in an attempt to improve their marketing. Or LinkedIn. We''re taking on more personal challenges -- things like no sugar or no coffee (aaah!), 'You''ve all heard of TED Talks , right?
  • WRITING ON THE WEB  |  MONDAY, JULY 5, 2010
    [Linkedin, Personalization] Is the Social Web Changing How We Write?How to Write Like You Talk
    Then spend a little time imagining your ideal reader , the person most likely to read right through and continue the relationship with you, by signing up for your newsletter maybe and, as the courtship flourishes, buying what you sell. Imagine this person’s pains, pleasures, pastimes and passions. Share this on LinkedIn.
  • CRIMSON MARKETING  |  FRIDAY, MARCH 22, 2013
    [Linkedin, Personalization] Marketers, Give Your Salespeople the Info They Need to Succeed
    And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. The sales rep who treats the buyer as a highly informed person, will earn the trust of that buyer. Thus the term caveat emptor (let the buyer beware).
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 27, 2011
    [Linkedin, Personalization] How to gain customer trust – Insights from Guy Kawasaki
    Zappos had the crazy idea of selling shoes to women, but they could not see them in person or try them on. This is my personal favorite. We humbly invite you to follow Find New Customers on Linkedin too. B2B Lead Generation | How to Gain Customer Trust. This past January, our reader count was about 38,000. Watch Guy here.
  • WEBBIQUITY  |  THURSDAY, AUGUST 5, 2010
    [Linkedin, Personalization] Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
    Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. On LinkedIn, you want to be all about business. On Facebook, show a little of your personality – the carbon-based life form behind the blog. Share this on LinkedIn.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin, Personalization] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    LinkedIn just opened its publishing platform to all users , according to Social Media Today. 'Happy Friday, Sales Prospecting Perspectives readers! We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. Great advice! They will trumpet your worth.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 1, 2011
    [Linkedin, Personalization] Swish! How The Phoenix Suns Used Fan History To Drive Sales
    Or witnessed that first gravity-defying dunk in person. And savvy sports marketers are constantly attempting to tap into fans’ personal histories with a team. Titled “Legends”, the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team’s legacy. LinkedIn. Facebook.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Linkedin, Personalization] How To Adapt Your Social Strategy Channel-By-Channel
    The same person acts differently on Facebook than they do on Twitter, and differently on Twitter than they do on Pinterest. LinkedIn. LinkedIn profiles are almost ubiquitous in the corporate world, but savvy marketers don’t use this platform for advertising so much as for establishing business relationships and building connections.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Linkedin, Personalization] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    see those sentences as indications of your honesty and as evidence that you are a real person and not some sort of sales cyborg. LinkedIn is awesome for this purpose but, don’t neglect the other networks as they are all valuable connection resources for both you and for your clients! Selling has always been about relationships.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Linkedin, Personalization] Our Favorite Internet Marketing Blog Posts of 2012
    You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+  and read her blog posts here. Connect with Mike on  Google+  and  LinkedIn. You can see more of the posts, articles, and information Stacy likes on Twitter , LinkedIn , and Google+  and read her blog posts here. link].
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Linkedin, Personalization] The Future of B2B Marketing: It's Social
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? This got me to thinking. I’ve already published my B2B Marketing predictions for 2011  and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. But what does that mean…?
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • WINDMILL NETWORKING  |  FRIDAY, JULY 13, 2012
    [Linkedin, Personalization] Four Sources for Finding New B2B Sales in Social Media
    Solicit their feedback by using polls on Facebook and LinkedIn. Take LinkedIn, for example. An excellent way to connect with like-minded people on LinkedIn is with Groups and with Answers. There are at least four major sources at your disposal where you can focus your b2b sales efforts to increase your revenues. Be honest.
  • WRITING ON THE WEB  |  MONDAY, APRIL 18, 2011
    [Linkedin, Personalization] Content Marketing: Connect the Dots and Drive Results
    You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. This means you’ve either got to add your own stories, or introduce it with a personal note. Tell a story about a real person that illustrates the concepts in the article. Share this on LinkedIn.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Linkedin, Personalization] Why Marketers Should Invest in Visual Content Creation
    You might be surprised to know that a Shareaholic study revealed Pinterest generates more referral traffic than Google+, YouTube and LinkedIn combined ; only Facebook and StumbleUpon generate more. In fact, I have a personal anecdote to demonstrate this happening already. Not convinced? Gives Your Brand an Identity. Take a look.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin, Personalization] Savvy Speaks: What to Include in Guest Blog Guidelines
    not so easy to define personal requirement is that a post has to match the tone of my blog. The person offering to submit a guest post needs to be fully informed of your editorial guidelines in advance. One of the beauties of blogs is that they don't have to be limited to a single perspective or certain set of contributors. Wendy.
  • LEADSLOTH  |  WEDNESDAY, MAY 5, 2010
    [Linkedin, Personalization] Social CRM, Inbound Marketing and Marketing Automation
    This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ). It plays out in a slightly different way for each of them.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 3, 2012
    [Linkedin, Personalization] Social Media Privacy in The Workplace: Is There Any?
    So if your job does not require you to be active on Facebook, Twitter, Google+ or LinkedIn, etc., With such knowledge, employees have difficult, and usually unsuccessful, arguments that their use of their employer’s computer system for personal reasons during work is protected by their right to privacy.  and Hotmail. Quon ). 
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Linkedin, Personalization] Social Media for Sales
    If customers are praising the company’s service through social media channels, that is a strength the sales person can play to. Share this on LinkedIn. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Linkedin, Personalization] The Ultimate Cheat Sheet for Creating Awesome Landing Pages
    What will the person get out of your offer? As we just mentioned, visitors are protective of their personal information. These links will encourage leads to follow you via your social media accounts on such networks as Facebook, LinkedIn, and Twitter. If not, it might be time to conduct a few landing page makeovers.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin, Personalization] 5 Ways to Make Your Customers Love You
    Unfortunately, the personal interaction necessary for great customer service is severely limited to ecommerce and web-based businesses that continue to grow. As every successful business person knows, theory is great, but action is better. It makes previous, current, and potential customers feel good when they think about you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 1, 2010
    [Linkedin, Personalization] It’s time to draw the line on social media disclosure
    While the site is kind of funny, it draws attention to a serious point — disclosure of detailed personal information, including your precise physical location, will lead to crime. Personally, I would forbid my kids from using Foursquare or any technology that reveals their personal location at  a point in time. Digg this!
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Linkedin, Personalization] B2B Company Websites
    Just for fun, here’s an image search for ‘business person’ increase of click to chat in B2B, very effective as it leads to qualified exchanges and helps to manage support. we seemed to have established in a previous that Facebook isn’t where it’s at in B2B, Twitter and LinkedIn are better. Ditto that.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Linkedin, Personalization] What the Future Holds for B2B Social Media Marketing
    LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. Autumn Rain I think small scale entrepreneurs will become more productive with the aid of their own research, trial-and-error, and personal creativity. The B2B Social Media Marketing Series is supported by IDG Enterprise.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [Linkedin, Personalization] Thank you all
    What’s remarkable is that I accidentally sent Linkedin invitations to people I have not contacted for years. Linkedin can send invitations to gmail contacts) Ever since, my Blackberry has been buzzing non-stop as person after person connects with me. wish I could thank you personally, but I cannot.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Linkedin, Personalization] Savvy Speaks: Know Thy Customer
    Which blogs, forums, and LinkedIn groups do they follow? How is your audience engaging - what are they saying, how are they saying it, what is their personality? Marketing is all about knowing your customers – but how do you get this data? Heather. B2B customers very rarely "happen upon" your product. Stephanie. Jamie.
  • B2BMARKETINGSMARTS  |  TUESDAY, JANUARY 26, 2010
    [Linkedin, Personalization] Want to be a B2B business-development pro? Start here.
    This morning I read an excellent question in a B2B marketing group on LinkedIn. If you’re a member of the B2B Lead Generation Roundtable on LinkedIn you can read the answers that follow. But I suspect the person asking the question, Philip Reid of Winning Business Inc., Phone Outreach. Email Outreach. Social Media. Other.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [Linkedin, Personalization] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Next, when a person has great content, and is responsible for sales, a bell goes off. Wrong. They quickly get it.
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin, Personalization] What it Means Today to be ‘Connected’
    ” I began to explore the meaning of connectedness, both in person, and in an ever more virtual world, and to consider whether the two forms are so different. I was recently selected as one of Britain’s “best connected” women by Director , a business magazine.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Linkedin, Personalization] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Start a blog Blogging gets people involved with your brand, gives you an opportunity to address customers on a more personal level, and gives some serious kick to your Google search rank. Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. We are all pretty tired of hearing it.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 18, 2012
    [Linkedin, Personalization] It's OK To Be A Stage 5 Clinger When It Comes to Inside Sales
    Don’t stop at talking to the admin to find more contacts to talk to – use resources that have databases of contacts like Netprospex , Linkedin , etc. While we don’t want to admit it, we’ve all been there in the roles we’ve taken on within inside sales (OK, maybe we have all been there personally too).
  • SYNECORE  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin, Personalization] Happy Halloween from Down in the (Silicon) Valley.
    bit of a showman himself, Dorsey bears an uncanny resemblance to impresario Carson Daly, fueling speculation that they are, in fact, one and the same person… Carson , meet Jack. Reid Hoffman, Tech VC and Co-Founder of LinkedIn - John Belushi. With memory still raw, tho’ it may sound absurd, here’s what I saw, I give you my word….
  • HINGE MARKETING  |  MONDAY, MARCH 17, 2014
    [Linkedin, Personalization] 10 Ways B2B Content Marketing Goes Bad
    prospect who has accepted an offer for a free personal consultation, by contrast, is further along in the process. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Still, many firms struggle to make content marketing work for them. Typically, firms run into a common set of problems. The wrong resources.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 14, 2011
    [Linkedin, Personalization] Business Blog Writing: Come on, light my fire!
    In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin, Personalization] Social Business Readiness: 5 Questions For Sales Executives
    Sales managers and account executives have flocked to LinkedIn and Bebo for quite awhile in search of new prospects and –sometimes -- new markets. Are digital assets and successful techniques captured so each sales person does not need to re-create best practices for her own use? How do you identify and build relationships with them?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Linkedin, Personalization] Our Favorite Online Marketing Posts of 2013
    You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Connect with Mike on  Google+  and  LinkedIn. What is Content? Check it out!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • HUBSPOT  |  MONDAY, DECEMBER 24, 2012
    [Linkedin, Personalization] 10 Last-Minute Holiday Gift Ideas for the Marketer on Your List
    You know that feeling of panic as you maniacally check your personal email, work email, Facebook, Twitter, and LinkedIn every 2 minutes, all the while watching your mobile phone's battery wear down more and more? We also love that you can pick from a variety of bright colors, for every personality. Honest!). Parrot MiniKit Neo.
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Linkedin, Personalization] 5 Steps To Get Daily Blog Visitors
    Post a link on Facebook, Twitter, and LinkedIn - Let the masses know about it any way you can. Every person they tell about their guest post becomes a visitor to your blog – and a possible follower. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Personalization] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    social marketing can help you build and maintain lasting, personalized relationships with your customers. For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. Segment and trigger based on downloaded content.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Linkedin, Personalization] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This isn’t science fiction or merely forward thinking, leveraging social networks and aggregated news sources for extremely targeted intelligence on your prospects has been described by the experts as a personal CIA for salespeople. . The sales environment continues to evolve. So whats the difference? In the case of Sales 2.0, Sales 2.0
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Personalization] Is Social Media the New Cold Call?
    Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. There are many alternatives to cold calling. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts. Prospecting Sales 2.0
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Linkedin, Personalization] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    'by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Yet a more focused approach, such as posting in a niche LinkedIn group, can be more effective. Eloquestions. Eloquestions.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Linkedin, Personalization] Marketing Automation Trends for 2010
    1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? The response was overwhelming: see below for all 18 (!)
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Personalization] Seven Guides to Better Copywriting
    ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? In this age of inbound marketing, content is king. But good writing isn’t easy. As Eric Siu noted recently in Is Blogging Dying?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 23, 2012
    [Linkedin, Personalization] Profile Byte: PR Fly Zone on Social Media’s Radar
    Channel Goldilocks in determining the right amount of PR “personality” for your social business profile—not too little, not too much. ” From a social business perspective, what makes more sense for the PR management function:   personality   or   character ? Indicate personal account information where relevant.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Linkedin, Personalization] The Sad Death of the Truth
    One small problem – she does not exist (Click underlined words to see the person who outed him.). The owner of that tiny one person company (a middle-aged man by the way) just removed this image from the Linkedin profile. (We changed our template in this blog. Hope you like our new one. It’s really sad.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Linkedin, Personalization] How to Use Lead Intel to Accelerate Sales
    Marketers who incorporate lead intelligence into their marketing and sales processes have happily found that personas are just the beginning, and the online behaviors that marketing automation software can track and deliver to their sales organization takes a lead from a persona to a living, breathing person. Are they coming from a paid ad?
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Linkedin, Personalization] 25 Helpful Sales Blogs You Don't Want to Miss Out On
    This Personality Trait Can Predict Your Sales Success. LinkedIn Exposed. 'I don''t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin, Personalization] KM Edge: Where the best in Knowledge Management come together
    Heres an excerpt from Jerrys Editors letter : Being trapped largely in the virtual world, where I have built many personal relationships, I have believed face time is overrated. Our new KM Edge groups on LinkedIn and Facebook. Join KMEdge LinkedIn Group. KMEdge. KM Edge: Where the best in Knowledge Management come together.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin, Personalization] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content. Social.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 5, 2013
    [Linkedin, Personalization] 12 Simple Ways to Build Links Through Events
    While we don’t always love giving away our personal information, make sure to fill out your website URL info. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Local events often need someone to sponsor food or drinks (and who doesn’t love the person paying for drinks?). Registration. Probably not.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [Linkedin, Personalization] The Social Media MBA: Part 3: Social Media Landscape
    Others know quite a bit about the various platforms but have not yet worked hands on with the tools with marketing and/or personal branding in mind. This first course always yields rave reviews at the end of the term, citing how it is helping the student personally and professionally. guarantee you use more than you think.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 24, 2012
    [Linkedin, Personalization] Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?
    “Silk purse” social business culture coming of age From a personal PR perspective (regarding reputation, value and relationship building), it’s my belief healthy social business cultures are starting to come of age for savvy organizations with forward-thinking leadership. Three reasons why… 1. offer four examples later.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Linkedin, Personalization] How to Recruit & Evaluate Rockstar Marketing Interns
    Rebecca Corliss has been the point-person at HubSpot to harness the power of the intern since she started our internship program that now extends across all departments in our company. Like any legitimate internship program, HubSpot interns undergo an in-depth interview process from online applications to in-person interviews.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Linkedin, Personalization] What Drives Us? 4 Keys to Creating Compelling Content
    Once a tentative action is chosen, (for example, to postpone buying a sports car, or to click through on the ad just to look at prices), once the person chooses with free will, a signal feeds back through the emotional centers to pick up the emotional energy provided by the drives. Share this on LinkedIn. Lawrence and Nitin Noria.
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