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  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Personalization] The Traditional Marketing Playbook Is Dead!
    It found that on average customers are ready to speak to a sales person after they have completed 60% of the information gathering required for their purchasing process. Personalization will drive higher conversion in the middle of the funnel. Are you tired of being badgered by sales people before you are ready to buy?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Linkedin, Personalization] Small Manufacturers Use Social Media Effectively
    Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Linkedin, Personalization] How to Cultivate a Company-Wide Social Media Culture
    For instance, HubSpot's own social media policy is very simple: social media use is encouraged and expected, and as a result, employees have no need to feel secretive about their accounts or separate their personal social media presence from their corporate presence. Today, it's all digital, baby. What benefits do we reap as a result? Yours.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Linkedin, Personalization] The 25 Best Slideshare Presentations Of 2013
    With 227,000 pageviews, this presentation is helpful for any business person who ever stands in front of a room and needs to convey knowledge and confidence. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Congratulations Graduate!
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 17, 2012
    [Linkedin, Personalization] Being Negative in Social Media is Plain Old Bad Social Business
    I’m the type of person who will try to find something positive, no matter how small it might be, out of a negative situation. Engaging in positive debate is one thing, but if you have something negative to say, why not simply send that person an offline message rather than put it on public display? How has your day been so far?”
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Linkedin, Personalization] How the HubSpot CMO Screens for Top Marketing Talent
    In addition to these specific traits, I personally like to look for a balance of of both creative and quantitative tendencies in the people I hire for inbound marketing. Truthfully, I don’t look at potential job candidates' resumes much except to grab that person's name so I can type it into Google. And now, let me get to my point.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Linkedin, Personalization] Marketing Automation Trends for 2010
    1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? The response was overwhelming: see below for all 18 (!)
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin, Personalization] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Influencers : the number of people who have generated shares for your post with their personal network. For instance, if a single person with 1000 friends shared my post on Facebook, my social reach would be 1000.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Linkedin, Personalization] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. Using personalization software , you can offer them customized images, web content, and calls-to-action based on their behaviors and data. So how do you keep customers engaged beyond the purchase?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Linkedin, Personalization] How to Write for the Web If You Were Born Before 1965
    And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Personalization] How To Get Started On Twitter
    Whatever your role, the first step to a positive Twitter experience is setting your own personal goal. The objective of personal branding is to showcase your unique skills, experience and perspective on the world. It’s important to represent your views as personal opinions and not the endorsed views of your company. Want more?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin, Personalization] Thinking of Starting a Twitter Chat? Read this First.
    brandchat Weekly discussions around personal and corporate branding. LinkedIn. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin, Personalization] Ascent of the social media climbers: Klout goes mainstream
    Sites such as Klout and PeerIndex.net take public information from Twitter, and sometimes Facebook and LinkedIn, to determine a person’s influence on social media. When he meets someone who’s impressed by that score, he feels bad for the person, he said. think this is significant. By Beth Teitell Globe Staff / February 18, 2011.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Personalization] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    To promote INBOUND 2012, we had the first person to register for this year's conference write a blog post. 6) Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages , LinkedIn Events , and LinkedIn Groups are a great way to contact people in your industry who may be interested in your event.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin, Personalization] KM Edge: Where the best in Knowledge Management come together
    Heres an excerpt from Jerrys Editors letter : Being trapped largely in the virtual world, where I have built many personal relationships, I have believed face time is overrated. Our new KM Edge groups on LinkedIn and Facebook. Join KMEdge LinkedIn Group. KMEdge. KM Edge: Where the best in Knowledge Management come together.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Linkedin, Personalization] The Sad Death of the Truth
    One small problem – she does not exist (Click underlined words to see the person who outed him.). The owner of that tiny one person company (a middle-aged man by the way) just removed this image from the Linkedin profile. (We changed our template in this blog. Hope you like our new one. It’s really sad.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Linkedin, Personalization] A Social Media Measurement Dashboard; One Approach
    Finally, there is your Klout score, which measures your personal influence and combines many of the engagement metrics listed above, plus LinkedIn comments and post likes.  Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. .    . REACH.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin, Personalization] Blog Design Blink Test: Simple, Easy Navigation
    As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Your other accounts, Twitter, Facebook, LinkedIn, etc. 'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 16, 2010
    [Linkedin, Personalization] B to B Marketers:Is There a Way to Track Social Media?
    Marty Thomas says: February 18, 2010 at 12:22 pm Another good way to tradesmen to make their advertising message more effective to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him. Learn more at: [link].
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin, Personalization] What Online Marketers Know About You
    have no interest in personal international travel. Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. But no.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin, Personalization] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    And it falls all the way down to the person building websites, creating social content and building editorial calendars. As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. What is content marketing? Why is it important? Who should care? where?, and how?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin, Personalization] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    LinkedIn just opened its publishing platform to all users , according to Social Media Today. 'Happy Friday, Sales Prospecting Perspectives readers! We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. Great advice! They will trumpet your worth.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin, Personalization] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales.  I am also active on Google Plus. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  I buy from people. 
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin, Personalization] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales.  I am also active on Google Plus. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  I buy from people. 
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Linkedin, Personalization] 20 Stats Every Global Social Media Marketer Should Know
    LinkedIn tends to attract users of higher education and income. 12) If you are a B2B company, consider LinkedIn for your US audience. Our study showed that 65% of B2B respondents had acquired a customer through LinkedIn. Sources: Branding Personality , Econsultancy ) Tweet This Stat! "Social media is a lot like sex.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 1, 2011
    [Linkedin, Personalization] Swish! How The Phoenix Suns Used Fan History To Drive Sales
    Or witnessed that first gravity-defying dunk in person. And savvy sports marketers are constantly attempting to tap into fans’ personal histories with a team. Titled “Legends”, the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team’s legacy. LinkedIn. Facebook.
  • WEBBIQUITY  |  MONDAY, APRIL 1, 2013
    [Linkedin, Personalization] The Social Media Sick Day
    Ensuring your business looks good online isn’t just about managing bad reviews or seeming personable; consistent and frequent posting is the best way to reach out to your customers. The top social networks for business are Twitter , LinkedIn and Facebook. Guest post by Megan Totka. Think about the business structure where you work.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Linkedin, Personalization] What Drives Us? 4 Keys to Creating Compelling Content
    Once a tentative action is chosen, (for example, to postpone buying a sports car, or to click through on the ad just to look at prices), once the person chooses with free will, a signal feeds back through the emotional centers to pick up the emotional energy provided by the drives. Share this on LinkedIn. Lawrence and Nitin Noria.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Linkedin, Personalization] Feeling Awkward at a Networking Event? 3 Ways to Break the Ice
    But before that person ends up as a trusted connection, you have to cultivate a mutually-beneficial relationship, one that provides value to your professional life in some way or another. Unfortunately, that’s left some of the professional world feeling more comfortable interacting with people online than in person. Well, pretty much.
  • WEBBIQUITY  |  THURSDAY, AUGUST 5, 2010
    [Linkedin, Personalization] Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
    Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. On LinkedIn, you want to be all about business. On Facebook, show a little of your personality – the carbon-based life form behind the blog. Share this on LinkedIn.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Linkedin, Personalization] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Connecting: This is where you ask your email recipients to follow your brand on LinkedIn, follow you on Twitter, Like your Facebook page, subscribe to your YouTube channel, and so on. Some marketers think that Facebook is the place to go crazy and really let their personality shine. Start with the Basics. But what kind of links?
  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 21, 2011
    [Linkedin, Personalization] 4 Quick Tips to Help Employees Deliver Your Social Media Message
    Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. If no one knows about your being on Facebook, LinkedIn, Twitter or Google+ how will they know to look for you there? One easy solution lies within your own assets – Specifically your employees.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin, Personalization] Social Business Readiness: 5 Questions for Human Resources
    It is not uncommon for job dissatisfaction to "leak out" on social media sites, especially those where personal and professional disclosure is often intermingled -- think Facebook and Twitter. Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Social Human Resources
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin, Personalization] Developing a Social Media Marketing Strategy in Technology
    The top two marketing methods for reaching prospective buyers of your technology services are to develop a personal relationship and to showcase knowledge of the buyer’s specific issues. For most target audiences, LinkedIn will be the most effective channel. LinkedIn, Twitter and YouTube work well for promoting your new content.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 16, 2011
    [Linkedin, Personalization] Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
    It’s fine to pace yourself, but don’t be erratic with your engagement on Twitter, LinkedIn and Facebook. Personally, I am more of a Turtle than anything else because I can only contribute occasionally to our company’s social media efforts. Same with your blog, if you have one (and you should). Is it sustainable?
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2010
    [Linkedin, Personalization] Why Manufacturers Should Use Blogs as a Brand Building Tool to.
    In a recent post on eMarketer, Bloggers and (personal) brand building, they cited a poll done by Technorati on the state of the blogosphere 2009 that showed that: Over 70% of those polled talked about products or brands on their blog. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters!
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2011
    [Linkedin, Personalization] What is Thought Leadership and Why Do you Need It?
    If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership. Entertain and Delight: Megan advises marketers to “inject personality and humor into your content. ve been discussing the need for Content Strategy in B2B Marketing for some time now.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin, Personalization] 43 Bright Ideas for Promoting Your Lead Gen Content
    Each person who tweets to their audience about your content gets it in front of additional people who are not in your network. LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. Social Media. Email.
  • SAZBEAN  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Personalization] Now What Do I Do?: 5 Tips for After Kickstarter Project Funding
    Develop your business network on LinkedIn and enlist product reviews and endorsements from trusted professionals. personal note of thanks by email will let your donors know you recognize and appreciate their contribution to your success. Now what do you do? Accountability and on-time delivery builds trust between you and your donors.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 14, 2010
    [Linkedin, Personalization] Social Media - Invest in relationships for the long run
    Secondly, by the end of 2010 I foresee that at least 35000 people will have the words “social media” in their current job title on Linkedin. You’ll probably have to invest personal time to get things going but be assured there will lots of folks to choose from when you finally do get the budget to build a team.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Linkedin, Personalization] The Death of Salesmen, Really
    So, there’s me, the person the sales man called. I’ve logged hundreds of thousands of hours on social media in the last five years (ten years on LinkedIn). You need to know the business or person you are going to call first. Get the person talking. 'Photo on Flickr by MonomoyTheatre, Some Rights Reserved.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 10, 2010
    [Linkedin, Personalization] If Your Blog Writing Stinks…
    Let me tell you a personal story. When you can connect your personal story to what you do and what you write about, you will connect with readers. Share this on LinkedIn. Blog Content: Are you personal… or all business? Your blog writing can improve. Ba-da-boom , instant sales and subscriptions. Digg this!
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Linkedin, Personalization] 7 Steps For Awesome B2B Facebook Marketing
    When it comes to B2B marketing and lead generation, LinkedIn is the social network most often mentioned. LinkedIn is very important for B2B social media success, but not the only source of leads. You can not use your personal Facebook profile for your business. That is a false assumption. B2B Facebook Marketing Best Practices.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 23, 2010
    [Linkedin, Personalization] Building a B-to-B Social Media Lead Generation Program Targeting.
    So you need to develop a strategy to communicate the type of information your target audience wants and then overlap its content distribution platforms like Twitter, LinkedIn, Facebook, Blogs and Forums. Integrate leads into a CRM system - Leads don’t matter if you don’t get the right info to the right person.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Linkedin, Personalization] Social Media for Sales
    If customers are praising the company’s service through social media channels, that is a strength the sales person can play to. Share this on LinkedIn. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Linkedin, Personalization] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility. LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Email Marketing. How so? Website Development. How so?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Linkedin, Personalization] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
    B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Personalization] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. It does require someone/team from the company to moderate the forum to prevent abusive language, personal attacks and outright SPAM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 9, 2010
    [Linkedin, Personalization] How to Use the Social Web to be a Star at Work
    I’ve already written about the importanc e of personal “technological adaptability” as an increasingly important life skill. Share this on Linkedin. A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.  So there. 
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Linkedin, Personalization] The Secrets to Building a High-Growth Marketing Team
    Another tactic to consider is making it super easy -- even automated, if possible -- for employees to share job postings through their social networks, particularly LinkedIn. In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile. Why would they hire or work with that person again?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 18, 2012
    [Linkedin, Personalization] It's OK To Be A Stage 5 Clinger When It Comes to Inside Sales
    Don’t stop at talking to the admin to find more contacts to talk to – use resources that have databases of contacts like Netprospex , Linkedin , etc. While we don’t want to admit it, we’ve all been there in the roles we’ve taken on within inside sales (OK, maybe we have all been there personally too).
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 14, 2011
    [Linkedin, Personalization] What to Do when People Hate Your Company
    If 20% of your market has a negative opinion of your brand and if each person shares that negative opinion with five other people while the 80% with a positive opinion each only tells one other person, within a short time, the market will be more negative than positive. Many of these people will do anything they can to drag you down.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin, Personalization] Five reasons Europeans are behind in social media marketing
    From personal experience, that comes with no surprise. LinkedIn? 'By Mars Dorian, {grow} Contributing Columnist. ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. Let’s find out what’s going on here. 1) Clinging to the past . Blink blink.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Linkedin, Personalization] K’s Top Five for the Week – February 20
    This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog. This particular person has been keeping in contact with Ardath on the tactics being used and the results they’ve achieved. Share this on LinkedIn. Enjoy! by @savvy_b2b.
  • B2B IDEAS @ WORK  |  TUESDAY, DECEMBER 28, 2010
    [Linkedin, Personalization] Diversity & B2B Buying Behavior
    ” This is smart, as it has the possibility to increase personal relevance , which can be an important motivator of buying behavior. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. But one company in particular, Wal-Mart, utilized another factor worth talking about. Who are they?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Linkedin, Personalization] How to Save Time & Effort with Your Social Media/Facebook Posting
    Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Or do they? No problem.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 21, 2010
    [Linkedin, Personalization] 5 Ways to Integrate Sales and Marketing
    Take our Linkedin poll. What was clear was that a new person in charge and money – did not change the culture of the company. (We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers , on their Marketing Resources page. Thank you.). What do you think of Marketing Automation? But how?
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin, Personalization] Direct Marketing Doesn’t Have to Suck
    Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. They fooled me good. Dump the Junk.
  • SAZBEAN  |  TUESDAY, MARCH 18, 2014
    [Linkedin, Personalization] 5 Ways to Use Social Media for Real Estate Marketing
    Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals. What’s more, don’t neglect real estate relevant websites like Architizer , WellcomeMat and Zillow either!
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 30, 2010
    [Linkedin, Personalization] What Are Your B2B Customers Saying About YOU?
    The Theory of Reasoned Action posits that people often make decisions based upon their personal attitudes, as well as the social attitudes related to that behavior. In fact, social attitudes can sometimes be more salient with people than their own personal ones. Are they in industry chat rooms?
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Linkedin, Personalization] Google+ on its Third Birthday
    While you’ll be able to watch videos on YouTube without buying into the Google+ — or any Google properties — if you want to like or comment, you’ll need to build out your personal Google+ profile page. No, not even LinkedIn or Twitter. 'I have been covering Google Plus since its inception three years ago. “Again.
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Linkedin, Personalization] 6 Deal-Busting Sales Mistakes That Are Easy to Avoid
    You need to research the company and the person you're calling to get a basic understanding of the company, and your contact's role at that company. Social Media: Try searching for both the company and the individual on LinkedIn, Twitter, Facebook, and any other channels that might be relevant for the company. We certainly never have.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin, Personalization] Using Twitter in the Pharmaceutical and Medical Device Industries
    Links to landing pages on your website, blog, LinkedIn, You Tube or other social media channels. With a behavior based marketing automation system you can send personalized Twitter messages to leads to provide information that can move them through the sales cycle faster and reduce the length of the cycle. Many journalists use Twitter.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Linkedin, Personalization] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand''s. 'Everyone''s doing it. Tweeting. Following. Friending. Tweet This Stat].
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Linkedin, Personalization] 10 Tips for Better Email Design
    Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. Share this on Linkedin. If you’ve worked on all of that, you’re pretty advanced already. People use many different email readers, both on their PCs and on their cell phones. Keep It Brief.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Linkedin, Personalization] 42+ Social Media Marketing Tools
    Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  The Basics.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 15, 2011
    [Linkedin, Personalization] We Make SugarCRM Just a Bit Sweeter
    Platforms like LinkedIn, Twitter and forums have given prospects easy access to your existing customers and people are talking about you, your products and your competitors. InsideView helps reps connect with prospects through their personal and extended professional networks including colleagues, ex-colleagues, and reference customers.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Personalization] 5 Mindset Shifts Marketing Leaders Must Make
    Becher emphasized the urgency of the situation: “Business will need to run in real time to facilitate personalized engagement with customers.”. Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. 'We all know that real change starts with a shift in thinking. Strategy
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Linkedin, Personalization] Content Curation: How to Become a Thought Leader
    Share this on LinkedIn. Blog Content: Are you personal… or all business? Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Digg this!
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin, Personalization] When Business Blogging Works Too Well…
    Share this on LinkedIn. Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Yikes! Digg this!
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 13, 2010
    [Linkedin, Personalization] Get Search Engine Optimized- Fast
    Hire an SEO person to do some optimization for your web content (expensive). Share this on LinkedIn. How do you know if your blog posts are optimized for search engines ? Good question… and no  easy answer… well, except for one which I’m going to share with you here!  Here’s how it works. Details? Interested?
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Linkedin, Personalization] Just how connected are the world’s top 5 IT services companies?
    Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? LinkedIn: The IBM company presence has 2.8k There are some 1,080 IBM related LinkedIn Groups. LinkedIn: The HP company presence on LinkedIn has some 2.4k It was a simple idea.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 17, 2010
    [Linkedin, Personalization] Rant: The Problem with Formatting Sales Pages.
    So I found this person, actually, a Wordpress Wizard found me, and she said she had a whiz-bang solution for anybody with a Wordpress site who needed to create a sales page without the hassles. Of course, I didn’t believe her, but I’m a fair person. Share this on LinkedIn. how to sell socks to centipedes. Email.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Linkedin, Personalization] How To Adapt Your Social Strategy Channel-By-Channel
    The same person acts differently on Facebook than they do on Twitter, and differently on Twitter than they do on Pinterest. LinkedIn. LinkedIn profiles are almost ubiquitous in the corporate world, but savvy marketers don’t use this platform for advertising so much as for establishing business relationships and building connections.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Personalization] Seven Guides to Better Copywriting
    ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? In this age of inbound marketing, content is king. But good writing isn’t easy. As Eric Siu noted recently in Is Blogging Dying?
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Linkedin, Personalization] Choose the Right Social Networks to Boost Your Business
    Professional networks: LinkedIn, Viadeo and Xing. LinkedIn is the most widely used professional social network, with 296 million users in over 200 countries. LinkedIn has increasingly become a great source for content as well, with its Pulse program that curates content written by LinkedIn influencers. hear you. license.
  • ENGAGE  |  SUNDAY, MARCH 9, 2014
    [Linkedin, Personalization] Content Consuming or “Processing”?
    But they were also taking photos, shooting videos, recording, Tweeting, emailing, watching the news, texting, Snapchatting, and checking out LinkedIn. Technology and social networks now empower us to acquire and modify it, personalize it, and pass it along. 'As marketers, we talk nonstop about engaging our audience. Watching? Learning?
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 16, 2013
    [Linkedin, Personalization] Calls to Action: The Importance of Soft or Complementary CTAs
    And even softer soft CTA (say that ten times fast),  or complementary CTA, is a download or action that requires no personal information. You may be trying to grow your social reach, so a soft CTA to encourage people to follow you on Twitter, Facebook or Linkedin is another viable business goal. What about complementary CTAs?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Linkedin, Personalization] Defining the Modern Marketer: Why Grit Matters Most
    The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.” Check out Roland’s full post on LinkedIn for two practical tips. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Linkedin, Personalization] Do You Know The New 4 Ps of Marketing?
    Personality: We need to understand our buyers’ needs and show them that our brands have real personality. was especially happy to see that they led with “Personality.” Showing your brand personality is the best way to start that process. They are social savvy digital natives. Strategy
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Linkedin, Personalization] Web 4.0: The Era of Online Customer Engagement
    know Tom, he knows me, thus we connect on LinkedIn. Steve is a potential customer, we don’t know each other, therefore we can’t connect on LinkedIn. You’d think that their customers (farmers for example) would do all of their shopping in person. The one constant is change. After all, you have a web presence.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Linkedin, Personalization] The State of Marketing Technology in Asia
    Software as a Service (SaaS) sales in this region is estimated to be growing at more than 20% a year, with vendors such as Oracle, and platforms such as LinkedIn Marketing Solutions, reporting big jumps in usage and revenue. Follow David on Twitter @ketchum. The marketing technology wave has not yet broken in Asia, but it is coming.
  • SAZBEAN  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin, Personalization] What everyone needs to know about content
    My definition of content, as it relates to Content Marketingis; the message we share in order to attract the right people’s attention and then earn their interest, to their betterment and the development of our company and personal brand. My advice to you, write about your personal experiences. Great content is the one constant!
  • SYNECORE  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin, Personalization] Happy Halloween from Down in the (Silicon) Valley.
    bit of a showman himself, Dorsey bears an uncanny resemblance to impresario Carson Daly, fueling speculation that they are, in fact, one and the same person… Carson , meet Jack. Reid Hoffman, Tech VC and Co-Founder of LinkedIn - John Belushi. With memory still raw, tho’ it may sound absurd, here’s what I saw, I give you my word….
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
    By understanding the background of a company and the person you''re trying to speak to, you can better frame a conversation. Do they use social media channels such as Twitter, Facebook, or LinkedIn? It’s incredibly important not only that you reach out to the right company, but also to the right person at that company.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 13, 2012
    [Linkedin, Personalization] Four Sources for Finding New B2B Sales in Social Media
    Solicit their feedback by using polls on Facebook and LinkedIn. Take LinkedIn, for example. An excellent way to connect with like-minded people on LinkedIn is with Groups and with Answers. There are at least four major sources at your disposal where you can focus your b2b sales efforts to increase your revenues. Be honest.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 12, 2014
    [Linkedin, Personalization] How to Create Genuine Experiences in Your Online Marketing Campaigns
    Take Something Personal For The User and Do Something Great. Feature your lines of products to match each person’s personality. This cab is a rolling disco club and makes even the most serious business person have a little fun: It is possible to make business marketing fun. 'Users online are smart. Don’t Fake It.
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Linkedin, Personalization] 3 Things to Consider Before Gating Your B2B Content
    Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Let’s not get into that debate right now. Articles. Whitepapers.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Linkedin, Personalization] 5 Proven Strategies for B2B Social Media Marketing
    Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Virtusa has seen successes with social media, through Twitter , LinkedIn , Facebook and its blog blog. link].
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] Best of PowerViews: Exciting Future for Inside Sales Experts
    It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Michael Brenner, SAP, Social Selling & Personal Branding. Michael also recommends that every professional look at personal branding. Enjoy! Tools.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 20, 2010
    [Linkedin, Personalization] 10 Tips for Getting People to Read Your Emails
    For new leads, use the company name in the “from&# address, and for people with an assigned contact person, use that person’s name. Share this on Linkedin. It’s great that you send your emails to lots of people, but are they actually reading it? Here are 10 tips to get more people to read your emails.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 6, 2010
    [Linkedin, Personalization] Webinar Q&A: Content is Marketing Currency
    In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. LinkedIn - search for CIO there shows over 97K users. Using Twitter to promote your own blog posts.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Linkedin, Personalization] Why hiring a search marketing firm is a waste of money
    Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Sorry Search Marketing firms. We don’t need your help. It’s a powerful statement. have bad news for all of them. Amen, Mike.
  • WEBBIQUITY  |  TUESDAY, JUNE 15, 2010
    [Linkedin, Personalization] Three Words That Should Never Be Used With Social Media
    Unlike other channels, social media is informal, interactive and personal. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc. Share this on LinkedIn. It’s a component (an increasingly essential one) of an overall marketing and PR plan. It has a purpose and needs a budget. Automate.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin, Personalization] Twitter By The Numbers: Are You Listening to 100 Million Voices?
    “Should I  separate my business and personal social profile s?&#. feel I am only sharing great content and it has allowed me to interact more personally with my followers. You can also connect with me on  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. But what do these numbers really mean?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Linkedin, Personalization] Blog Writing: What Can We Learn From Reality TV?
    People love personal stories. I’m convinced that at the core of reality TV’s popularity is its microscopic look at personal detail. While your blog may not necessarily be a hub of personal confessions, always throw in some personal detail when writing any article, no matter how technical or abstract the subject matter is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 14, 2011
    [Linkedin, Personalization] Let’s not have a Quor-gasm
    And I understand some of the potential personal and business benefits of Quora. But at the end of the day, any social platform has to connect with people in a consistent, meaningful way and on a personal level — even an emotional level. I don’t like Quora. As far as I can tell I stand alone in this sentiment. Long answers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin, Personalization] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. Follow him on Twitter @JamesHahnII or LinkedIn. In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. The B2B Myth that Will Never Die.
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