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  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 17, 2013
    [Linkedin, Personalization] The New Social Buying Journey
    Social CRM''s such as Nimble or InsideView assist sales reps in building out the complete profile of your prospects, allowing reps to personalize their message or engage with the prospect easier and faster. Sales 2.0 or social selling are the hottest topics at this years conferences and trade shows.
  • DOCALYTICS  |  THURSDAY, MAY 28, 2015
    [Linkedin, Personalization] Social Selling Tips: Share With Your Network in Mind
    With all the sharing taking place across sites like LinkedIn and Twitter, it is often very difficult to drive much engagement and meaningful interaction with the content you post. That’s not to say it is not worth taking time to engage with B2B Marketing and Sales peers on LinkedIn. See how I did that? Tip 2: #SelfPromote Thoughtfully.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Linkedin, Personalization] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 28, 2013
    [Linkedin, Personalization] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn.  Google+ is far ahead of  Twitter, and light years ahead of LinkedIn. On Google+, you can do research on the person who has circled you, circle  them back, and (most importantly) add that person to unique circles based on how  that person fits into your target market.
  • IKO-SYSTEMS  |  MONDAY, JANUARY 18, 2016
    [Linkedin, Personalization] Engaging Your Prospects – The Real Numbers
    This isn’t an exhaustive list, but it gives you the a general idea: LinkedIn with personalized InMails. Prospecting using ultra-personalized emails (individually written with prior research). Targeted ads (such as on LinkedIn). The solution that would seem the simplest (LinkedIn) is in fact the least appealing.”.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Linkedin, Personalization] 2012 #Nifty50 Top Men in Technology on Twitter
    He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell. He’s a quiet reader and a loud Speaker , and a great person to party with. in August 2006.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin, Personalization] The 45 Inbound Marketing Terms You Should Know [Glossary]
    personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. LinkedIn. Analytics. Blogging.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Linkedin, Personalization] The Top 10 WordPress Contact Forms
    Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis. Twitter | Facebook | Google+ | LinkedIn |.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Linkedin, Personalization] The 5 Pillars of a Successful Sales Pitch
    Scour their corporate website, look them up on LinkedIn, follow them on Twitter, and check them out on third-party review sites. Prove that your presentation has been personalized in the first 60 seconds. If you’re pushy or insincere on a personal level, you’ll lose their business. On the flip side, listen to your prospects.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Linkedin, Personalization] The Importance of Social Listening to Connecting With Prospects
    In fact, LinkedIn is expected to have 500 million members by 2020. Through social listening, you can engage directly with those who are talking about your brand, showing that you prioritize transparency and want to build trust and personal relationships. 3. Social media’s popularity is continuing to rise. Attract New Business.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Linkedin, Personalization] Your website is wearing mom jeans and shoulder pads
    spend years working for Pete Snyder ‘s New Media Strategies — it was sort of like my own personal online marketing PhD — and I am always very proud to be an alumnus of NMS; however, NMS is now MXM (Meredith Xcelerated Marketing). In much the same way that I am just the right person to solve all that ails you here.
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Personalization] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. In his experience sales and marketing typically leads the economy. Stay Tuned
  • HUBSPOT  |  FRIDAY, AUGUST 3, 2012
    [Linkedin, Personalization] How Not to Steal People's Content on the Web
    The key here is that you should not just mention the person's name, but also provide them with an inbound link. To Cite Someone's Content on LinkedIn: Proper source attribution on LinkedIn is easy as pie. Just include the link to the content you're citing in the update, and mention the person or company name. Not cool!
  • WRITESPARK  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin, Personalization] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
    Her tips also apply to finding writers through a LinkedIn or Google search.  . their personal and corporate standards of professionalism and. She can be reached though her LinkedIn profile. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. The current.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Linkedin, Personalization] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    ” Also, make sure to change your titles on LinkedIn, too -- hiring managers will check for consistency on LinkedIn, Leslie said. ” “Took time off for personal reasons.” ” Companies with cultures like HubSpot’s want their employees to have some personality and invest in outside interests.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Personalization] The Traditional Marketing Playbook Is Dead!
    It found that on average customers are ready to speak to a sales person after they have completed 60% of the information gathering required for their purchasing process. Personalization will drive higher conversion in the middle of the funnel. Are you tired of being badgered by sales people before you are ready to buy?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin, Personalization] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Linkedin, Personalization] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    The best known examples are Staubach to Person in 1975 and Flutie to Phelan in 1984. When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. visit to the prospects’ Facebook page will provide a glimpse into their personality. Exciting when it works.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 28, 2015
    [Linkedin, Personalization] Tips For Online Real Estate Videos
    Buying a house is the largest investment the average person will make in their lifetime and […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn | Tips For Online Real Estate Videos by Jayson Duncan - Maximize Social Business. Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Linkedin, Personalization] Why you need to re-evaluate the design of your blog
    Get your OCD in check and accept that your content will appear differently for just about every person who sees it. Connect with Jon on Twitter , Facebook , LinkedIn , and Google+. Get your OCD in check and accept that your content will appear differently for just about every person who sees it. Design matters. Visuals matter.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Linkedin, Personalization] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    Visual content – in-person events, webinars, video – seem to be the most successful pieces of content, while informational/written pieces – case studies, eNewsletters, white papers and blogs – are also considered very effective as whole. More budget is being spent on content marketing. Content type is varied.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin, Personalization] Drive Social Media Traffic to Your Crowdfunding Campaign
    Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis. Social Media Traffic Generation
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 31, 2015
    [Linkedin, Personalization] How to Make People Fall in Love with Your Cold Call
    Did he even look at my LinkedIn to see what my position is in the company and what my potential relationship to the VP may be? The problem with the cold call I received is that the sales guy forgot that there was an actual person on the other end of the phone. Author: Chris Gillespie When is the last time that you were cold called?
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Linkedin, Personalization] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    We''ve all got to be able to get our thoughts across clearly in emails, business plans, blog posts, website copy, LinkedIn messages, etc. 4) Interviewing. also come up with a few go-tos when an in-person conversation lulls. When I was little, I decided I wanted to be an astronaut. But apparently farmers have to get up early. Inbound
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin, Personalization] What Social Selling Isn't
    LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. In person meetings will never die in sales. This post originally appeared on the Sales section of Inbound Hub. Wrong. Don’t do it.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Linkedin, Personalization] A Digital Marketer's Christmas Wish List
    Partly as an exercise in personal catharsis, and partly in the hope that Santa and his elves are actually listening, I’ve taken the liberty of compiling a generalized Christmas wish list for the beleaguered digital marketer in all of us. Which brings us to the last item on our list—one that is personally nearest and dearest to my heart.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 13, 2016
    [Linkedin, Personalization] What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
    Consumers love Facebook and Instagram, while professionals flock to LinkedIn. All this also assumes that you weren’t onboarded through a cold LinkedIn message or email that dropped you right into a buying discussion. When I was seven years old, I thought Bring Your Kid to Work Day meant I was getting a job. Defining the Divide.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Linkedin, Personalization] How to Transform Your Social Media Connections Into Real-Life Relationships
    Although you have a relationship with this person already, you haven''t taken the next level yet -- so continue to nurture it by monitoring what they''re talking about and strategically interacting with them. Ever accepted LinkedIn requests from people you don''t know, then forget about them completely? There''s even data to prove it.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Linkedin, Personalization] How to Be Creative in B2B PR
    Don’t let that narrow your focus too much though, platforms like LinkedIn and Facebook have also been known to yield really excellent B2B results. short, personal note to a few of your favourite friendly journalists will have a much better chance of gaining exposure for that interesting data your client collected on [fill in the blank].
  • MARKETRI  |  MONDAY, NOVEMBER 11, 2013
    [Linkedin, Personalization] Nevermind the Fear, Law Firms Need to Get Social
    The figures for LinkedIn are more promising and fit with the perception of it being a more professional social networking site: 37% of law firms and 62% of individual lawyers have a presence on LinkedIn. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Linkedin, Personalization] An Overview of My Top Content Published Throughout 2015
    With 2016 a few days away I wanted to reflect more on the personal journey that came with creating 28 pieces of content this year before reviewing my best blog posts from 2015. As a team we crushed the goal.on a personal level this challenge lit a fire in me I didn’t know existed. 90 Posts in 90 Days. What Does This Mean For You?
  • MARKETRI  |  THURSDAY, JUNE 27, 2013
    [Linkedin, Personalization] Expert Blogger Shares Secrets to Success: Wit & Wisdom
    MG: Coming up with The Blunt Bean Counter name was easy because I’m a blunt person and that’s just my style. MG: While I reached out to reporters and other bloggers by email, I also shared my posts on LinkedIn and Twitter. MG: I inject my personality into my blog, so it’s in my own voice. How did he do it?
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Linkedin, Personalization] A Social Media Measurement Dashboard; One Approach
    Finally, there is your Klout score, which measures your personal influence and combines many of the engagement metrics listed above, plus LinkedIn comments and post likes.  Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. .    . REACH.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin, Personalization] How To Focus On Your Marketing Plan
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan. If you haven’t started, you’re already late. Hogwash! You All rights reserved
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Linkedin, Personalization] What are The Most Popular Social Media Tools?
    Want the same post to go to your company LinkedIn page and personal LinkedIn page. With Buzzsumo, users can search by topic, keyword or domain and see the top related content that is being shared on Facebook, LinkedIn, Twitter, Pinterest, and Google+. Stop working harder and start working smarter. Unsplash. Pablo. Relay.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Linkedin, Personalization] The Top-10 B2B Marketing Trends for 2011
    Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Happy New Year! It is January and time again for the obligatory 2011 predictions.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Personalization] Social Selling: Step Up Your Game
    It allows for a level of service and personality that cold calling precludes, for communications between brands and buyers that are nuanced and customizable, and tailored to specific interests, needs and industries. It’s imperative that you be personal and tailored in your communications with social media users, so DO YOUR RESEARCH.
  • HUBSPOT  |  SATURDAY, AUGUST 22, 2015
    [Linkedin, Personalization] Why Your Employees Are About to Quit (And What to Do About It)
    Human resources consultant Carly Guthrie told the First Round Review that, in her experience, employees who leave because of their boss leave from a lack of confidence, not from any sort of personality mismatch. employees in LinkedIn's exit survey said they knew of them. This post originally appeared on HubSpot's Agency Post. The U.S.
  • 6SENSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Linkedin, Personalization] 6 Takeaways from the 2016 B2B Content Marketing Report
    When promoting content on social channels, 94% of marketers use LinkedIn compared to just 37% using SlideShare and 25% using Pinterest. 5) Success metrics for content marketing. The top 4 tactics cited as the most effective, in order, include: in-person events, webinars, case studies and whitepapers. How do marketers measure success?
  • HINGE MARKETING  |  THURSDAY, DECEMBER 25, 2014
    [Linkedin, Personalization] 7 Building Blocks of Visibility
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Related Stories Top 9 Professional Services Marketing Lessons Learned in 2014 The Road to the Top: Personal Branding Examples in Professional Services It’s all about the Relationship: Andrew Sobel on Becoming a Visible Expert. Enjoy! The Visible Expert
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Linkedin, Personalization] Skepticism on Gallup’s Gloomy Social Media Assessment
    The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” If you ask the average person to define “social media,” you’ll get a wide variety of answers. Sixty-two percent said social media has no influence at all.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin, Personalization] [Video] Does Social Selling Really Work?
    Thomas von Ahn of Viral Solutions recently shared with me that 58% of his company's revenue comes directly from LinkedIn initial contacts. To keep track of things, he logs conversations, tracks their needs and documents what they do, personal interests, etc. What's he doing? First off, he's got his bases covered with a decent profile.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Linkedin, Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? Do you email or send them a LinkedIn invite? I had a startling revelation last week. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! There is a big difference.”
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Linkedin, Personalization] Introducing the Definitive Guide to Social Media Marketing
    Facebook, LinkedIn, and Twitter). Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. If not, you’re missing out on a huge audience base. Increase Demand.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin, Personalization] When Business Blogging Works Too Well…
    Share this on LinkedIn. Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Yikes! Digg this!
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [Linkedin, Personalization] The 20 Best Social Media Books from 2012 to Read in 2013
    The self-publishing revolution means that there is no lack of content out there to read on social media, but however subjective this list might be because it is written by a person (moi), I am hoping to steer you to books that hopefully you will consider a worthy investment of your time. LINKEDIN. SOCIAL MEDIA IN CONTEXT. B2B SOCIAL.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin, Personalization] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    LinkedIn. billion total shares generated by the articles in our study, LinkedIn accounted for slightly more than 59 million, making them the fifth-most active platform for content sharing among users. Based on the analysis below, Pinterest and LinkedIn emerged as sharing the most positive content of the social networks. Twitter.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Linkedin, Personalization] 6 Trends Highlighted at Social Media Marketing World
    The other advantage of Google+ is, unlike Facebook, you’re able to see every post from every person or brand that you follow. When it comes to social advertising, Facebook still dominates the space with 90% of marketers claiming to regularly use Facebook ads versus 20% using LinkedIn ads, and 17% using Twitter ads.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin, Personalization] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    In talking with my peers and doing research for our own 2016 investment, the hot-ticket technologies seem to be: Predictive Analytics, Account-Based Marketing, Automated Outbound Demand Generation, Web Personalization, and all things Data Management and Measurement. The common thread here is personalization and automation.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin, Personalization] The 2013 Social Business Marketing Manifesto
    They need their employees to become content creators, to build their personal brands and to influence the influencers of their customers. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The world has changed faster than our ability to keep up.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin, Personalization] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    And it falls all the way down to the person building websites, creating social content and building editorial calendars. As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. What is content marketing? Why is it important? Who should care? where?, and how?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin, Personalization] What to Do if the Competition Stalks Your Customers Online
    Opportunistic companies  can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). It’s sad for someone who has to follow and not lead. Be original, organic and true.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Linkedin, Personalization] Social Media and the Case for Marketing Optimism
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts. The truth of course lies somewhere in the middle. Or at least predictably. Some on the call were shocked.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Linkedin, Personalization] Defining the Modern Marketer: Why Grit Matters Most
    The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.” Check out Roland’s full post on LinkedIn for two practical tips. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Linkedin, Personalization] Empathetic Marketing: How To Connect With Your Customers
    came across your article on LinkedIn , and several people forwarded it to me and said, “Brian you should check this out for your book.” This person said that “Here at Wells Fargo, we are just buying reach and frequency, the kind of classic TV ad buying model. Leadership is just a personal expression of values.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin, Personalization] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social proof is the positive influence created when a person finds out that others are doing something. That person can click into the story to read the whole case study , which Codecademy laid out in a Q&A format. 3) Number of Shares. If a person sees that a landing page was shared a lot on social, it gives it more credibility.
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] Best of PowerViews: Exciting Future for Inside Sales Experts
    It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Michael Brenner, SAP, Social Selling & Personal Branding. Michael also recommends that every professional look at personal branding. Enjoy! Tools.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Linkedin, Personalization] Should Social Marketing Still Get Your Vote?
    She also discussed how customer expectations around personalization will continue to grow. Here’s the failure point though – all of that investment in social is not driving more personalized engagement, it’s not providing the nurturing that buyers want and that would increase conversion rates. Getting to Yes.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Linkedin, Personalization] The New Digital Climate: AdTech and MarTech Join Forces
    Reason 2: The Shift towards More Personalized Engagement. Consumers are demanding a more personalized engagement with the brands they interact with. The market is shifting and demanding this merging of technologies. Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. The key take-away here?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Linkedin, Personalization] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Linkedin, Personalization] The Death of Website Design
    In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin, Personalization] Interview with Dave Chaffey of Smart Insights
    think content personalization is the biggest opportunity into 2016 for B2B Marketers. These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 12, 2011
    [Linkedin, Personalization] The Fatal Flaw in the Job Description/Resume Process
    We post a job to Linkedin and receive hundreds of resumes from you, aspiring basketball players. Recommendations on Linkedin. And industry studies have shown that personality traits, such as coachability and ability to work well with others, is far more important than industry experience. Why doesn’t it work?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Personalization] 5 Mindset Shifts Marketing Leaders Must Make
    Becher emphasized the urgency of the situation: “Business will need to run in real time to facilitate personalized engagement with customers.”. Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. We all know that real change starts with a shift in thinking. Strategy
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Linkedin, Personalization] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. trials or demos of our software). and you''re ready to rock.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Linkedin, Personalization] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. “MD at B2B integrated marketing firm with personal roots in PR. It’s no secret that social media is an important channel of digital marketing. Twitter is one solution. Speaker. Video Gamer.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Linkedin, Personalization] The Death of Branding [INFOGRAPHIC]
    The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council). Read more: Pin It.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Linkedin, Personalization] 3 Website Metrics to Watch Daily
    There are just too many numbers to consistently watch if you’re only one person. Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Was their one or many causes?
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Linkedin, Personalization] 22% of Salespeople Don't Want to Make Money
    With this kind of unfiltered, raw personal insight flowing constantly through the arteries of social media, now is the time for salespeople to keep their fingers, quite literally, on the pulse of the marketplace through social media platforms like Twitter, LinkedIn, and Facebook. The real secret to social media is simple: be a person.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Personalization] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. It does require someone/team from the company to moderate the forum to prevent abusive language, personal attacks and outright SPAM.
  • PR MEETS MARKETING  |  TUESDAY, MAY 4, 2010
    [Linkedin, Personalization] Five Ways to Get Hung Up On
    To date, I have not received any info and each time, the person tries to engage me in a long phone conversation. Here are five sure-fire ways to get the phone hung up on you: Don’t respect the person’s time : Everyone is busy. Picking up the phone is an act of faith that the person on the other line has something valuable to provide.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin, Personalization] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    The person who actually has the highest Klout score of everyone I interviewed, self-proclaimed “Social Media Change Activist” Jure Klepic is more critical of the shortfall in the way that Klout measures influence: Klout don’t measure influence. Klout says I can drive more behavior on Twitter than i can on Linkedin.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Linkedin, Personalization] How to Create Irresistibly Shareable Content
    would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Personalize each message with communication that is specific to the forum and person to avoid sounding robotic. Enjoy! Optimize for SEO.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Linkedin, Personalization] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    To help shed some light on the situation, I turned to my boss, my boss' boss, my boss' boss' boss, and a few of my trusted colleagues to come up with a list of tips that'll have you feeling (and acting) less awkward with the person you report to. And when they do share personal information with you, make note of it. But how? Good.".
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Personalization] How To Get Started On Twitter
    Whatever your role, the first step to a positive Twitter experience is setting your own personal goal. The objective of personal branding is to showcase your unique skills, experience and perspective on the world. It’s important to represent your views as personal opinions and not the endorsed views of your company. Want more?
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Linkedin, Personalization] Make a Blockbuster: 8 Tips to Promote Your Webinar
    It should clearly state what the webinar is about, promote the speakers (use headshots to make it more personal), make the date and time of the event obvious, include a simple registration form, and clearly underscore the benefits this webinar will deliver to attendees. 2. What if you gave a party and no one came? Make a promotion plan.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Linkedin, Personalization] Our Favorite Internet Marketing Blog Posts of 2012
    You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+  and read her blog posts here. Connect with Mike on  Google+  and  LinkedIn. You can see more of the posts, articles, and information Stacy likes on Twitter , LinkedIn , and Google+  and read her blog posts here. link].
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Linkedin, Personalization] Looking for an Instagram Scheduler? Check Out Onlypult
    It’s often hard for social media managers to effectively manage Instagram accounts because that requires a person to have a mobile device available at all times. Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Looking for an Instagram Scheduler? All opinions are 100% mine. Instagram
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Linkedin, Personalization] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Are we equipped to personalize social interactions with customers across various channels? Establish customer experience frameworks that focus on personalization. How do we measure return on investment?
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Linkedin, Personalization] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    On the call, your prospect tells you almost no one in the company uses Twitter, a handful are on LinkedIn, and they don’t have a social advocacy strategy. The last thing you want is an upset costumer airing their grievances via an open letter to your business on LinkedIn because they couldn’t get ahold of a human.
  • HINGE MARKETING  |  MONDAY, APRIL 20, 2015
    [Linkedin, Personalization] Visible Expert? Interview with Alan Fine
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The Visible Expert
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Personalization] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. Why Now Is The Time To Build Your Personal Brand. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. ” Whoa!
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Linkedin, Personalization] Out with the Old (Marketing) And In With the New
    Personal and business networks are excellent information sources to fuel decisions. Digital intelligence experts, eMarketer , reports that personal recommendations are the most trusted by US consumers by a significant margin. The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Personalization] Seven Guides to Better Copywriting
    ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? In this age of inbound marketing, content is king. But good writing isn’t easy. As Eric Siu noted recently in Is Blogging Dying?
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Linkedin, Personalization] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand''s. Everyone''s doing it. Tweeting. Following. Friending. Tweet This Stat].
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Linkedin, Personalization] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience. Lenovo has also used Personalized Video to get more attention amongst B2B buyers. Lenovo. MongoDB. Bulldog Solutions. About Vidyard. Media Contact: Brad Hem.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Linkedin, Personalization] Got Dynamics? Why You Need Act-On, Too
    Act-On Anywhere is a Chrome browser-based app that lets a rep (or a marketing person) work right in LinkedIn or WordPress or other apps, while having access to images and other assets in the Act-On media library. Conversely, aligned organizations were 50% more likely to say they expect their budgets to increase. technology.
  • LEANDATA  |  THURSDAY, OCTOBER 15, 2015
    [Linkedin, Personalization] Social Selling Gone Bad
    She preaches, often in 140 characters or less, the importance of being where the modern buyer lives digitally – Twitter, Facebook, LinkedIn and so on. She was asked to join someone’s “diverse professional network of 62K” in a recent LinkedIn invitation. They could personalize that message and make it relevant to me,” she said.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 15, 2011
    [Linkedin, Personalization] Are You Feeling The Love In Social Media?
    have found a few core channels where I find the most value: blogging here , Twitter , LinkedIn , Facebook , and a few others. Here are a few questions to ask that have helped me in my social media interactions, both personal and professional: 1. What is the line between promotion and personal opinion? Something to live!
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Linkedin, Personalization] Google+ 201: 5 Steps to Get Started with Google+
    This means that any updates to the Google+ page will need to be made by the person who created the page. Hinge advises you do have more than one person managing the page to prevent being unable to access it should the original creator leave your firm. 2) Build your brand presence on Google+. On Google+ or LinkedIn?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Linkedin, Personalization] Why Lead Nurturing Is Now Marketing’s Domain
    It’s about personalization. 4. Using other channels for lead nurturing, such as display and social advertising as with LinkedIn Lead Accelerator, can boost your lead nurturing batting average. Author Bio: Sean Callahan is a Senior Manager, Content Marketing at LinkedIn. It’s the marketing department.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Personalization] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    How to Find Your Personal Sweet Spot. How to Find Your Personal Sweet Spot. All sorts of people follow us on Twitter, LinkedIn, and other social networks. How to Find Your Personal Sweet Spot (Without Software). How to Find Your Personal Sweet Spot. Here's the thing: Social media timing matters. and 5 p.m.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Personalization] Poke the Box – Review of Seth Godin’s new book
    My personal story. We’d not have had the remarkable supporters we have today, such as the 40 glowing recommendations on our Linkedin profile. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Do Salespeople want more sales leads? Yes, indeed! Very interesting.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Linkedin, Personalization] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    And while a lot of marketers seem to understand the basics -- personalize the copy , make the call-to-action pop, segment your list , etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal, or they risk getting ignored by recipients altogether. and the list goes on.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Linkedin, Personalization] Social Media Audiences Are Great, But Email Audiences Are Better
    It’s not a whole lot better on Twitter or LinkedIn. Even on LinkedIn, where most B2B networking goes down, people just aren’t in the same mindset as they’re in when they’re working through their inbox. Disadvantage #4: Person for person, email beats social media for promoting content. Let’s take it a step further.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin, Personalization] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Of the people using social media, 38% said they use it to ask for suggestions and recommendations from other users, and a whopping 73% use it to browse existing discussions of the product (on sites like LinkedIn and Quora). Links are more likely to be clicked if they’re shared by a real person. The answer: social proof marketing.
  • HINGE MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Linkedin, Personalization] Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know
    Many see its value for personal use or for B2C firms, but can it really be valuable for professional services firms? On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Some of these decisions are likely on topics that you might not be fully informed about. Are these firms just getting lucky?
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