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  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Linkedin, Personalization] [Video] What If You Couldn't Get Any New Customers?
    Now this is something I'm personally really good at. Follow me on Twitter , connect on LinkedIn or friend me on Facebook. Today's video is designed to get you thinking. Seriously thinking. If you're on a sales team, talk about it together. If you're on your own, explore the ramifications. Our customers expect different things from us.
  • FUNNEL FOCUS  |  THURSDAY, APRIL 14, 2011
    [Linkedin, Personalization] Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing
    To expand on some of the important concepts Mike discussed in the Cookbook, I asked him to answer 5 questions to help you understand the importance of leveraging personalized outreach along with marketing automation to improve your success. So the simple act of having the rep verify the title, say with LinkedIn, is significant.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 27, 2011
    [Linkedin, Personalization] How to gain customer trust – Insights from Guy Kawasaki
    Zappos had the crazy idea of selling shoes to women, but they could not see them in person or try them on. This is my personal favorite. We humbly invite you to follow Find New Customers on Linkedin too. B2B Lead Generation | How to Gain Customer Trust. This past January, our reader count was about 38,000. Watch Guy here.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 27, 2012
    [Linkedin, Personalization] Is Your Inside Sales Team Married To The “Top-Down” Sales Approach?
    I was recently reading a comment posted on Linkedin that really caught my attention. If you speak with a lower level person about their current technology in place, it will give you the market intelligence that your sales and marketing teams can use for future campaigns.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [Linkedin, Personalization] The 20 Best Social Media Books from 2012 to Read in 2013
    The self-publishing revolution means that there is no lack of content out there to read on social media, but however subjective this list might be because it is written by a person (moi), I am hoping to steer you to books that hopefully you will consider a worthy investment of your time. LINKEDIN. SOCIAL MEDIA IN CONTEXT. B2B SOCIAL.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Linkedin, Personalization] 8 Clever Ways to Triple Your Content Output (and Traffic)
    To create a video, you can simply record yourself talking about the contents of one of your most popular blog posts, or record a Skype or in-person interview with an expert on the blog post topic. After its LinkedIn acquisition, SlideShare has become a very popular way for professionals to view and enjoy content. Thanks LinkedIn!
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Linkedin, Personalization] Create a World of Marketing Automation Through Good Content—and Imagination
    If you have minimal resources or budget to create content, record an employee speaker presenting at an event with someone’s personal digital recorder and then post it. With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels. 
  • WEBBIQUITY  |  MONDAY, AUGUST 30, 2010
    [Linkedin, Personalization] Should a Blog be Part of Your Corporate Website or Stand on Its Own?
    Free blogging platforms are fine for hosting personal blogs where there is no justification for spending money and no expectation of generating any business leads, sales or income. Disclosure: I do use JustHost for my personal blog hosting, but I have absolutely no financial relationship with any of these companies.) Location?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin, Personalization] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! No one else does this and not a single person has created his or her own marketing show. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Just create your own show!” I nearly died from my injuries.l.
  • WRITING ON THE WEB  |  MONDAY, JULY 5, 2010
    [Linkedin, Personalization] Is the Social Web Changing How We Write?How to Write Like You Talk
    Then spend a little time imagining your ideal reader , the person most likely to read right through and continue the relationship with you, by signing up for your newsletter maybe and, as the courtship flourishes, buying what you sell. Imagine this person’s pains, pleasures, pastimes and passions. Share this on LinkedIn.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Linkedin, Personalization] 29 Quotes On The Future of Business
    70% of consumer said they were influenced by a friend or family member’s online recommendation, beating out in-person recommendation (61%), online articles (59%), ads (49%), or someone they follow online but don’t know (32%). 'The world has changed. And many businesses are struggling to keep up. Thanks for your help! By 2040, at least 3.5
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin, Personalization] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. I’ve personally had someone do this to me and it didn’t exactly inspire a warm and fuzzy feeling. Discretion should be used when connecting on LinkedIn. actually happens.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin, Personalization] Selling the C-Level: 7 Content Marketing Myths Debunked
    Also, according to  research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Yikes!
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin, Personalization] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Will we see new models required to activate employee personal brands ? And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Or is Big Data the Future of Marketing?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Linkedin, Personalization] Everybody Writes — My Interview With Ann Handley
    One that included not just content marketing , but social media , and personal branding , and change management, and more…and the rest is history. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. told her where I worked. And Noted.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Linkedin, Personalization] How to Run a Successful Kickstarter Campaign: Insights From RingSafe
    Facebook, Twitter, and LinkedIn profiles were created. We developed a list of about 50-60 publications that were targets for us and did both direct outreach as well as outreach via any LinkedIn connections we might have in common with an editor. Don''t underestimate the reach and support of your own personal network. Which d.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 15, 2011
    [Linkedin, Personalization] Are You Feeling The Love In Social Media?
    have found a few core channels where I find the most value: blogging here , Twitter , LinkedIn , Facebook , and a few others. Here are a few questions to ask that have helped me in my social media interactions, both personal and professional: 1. What is the line between promotion and personal opinion? Something to live!
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] 25 Sure-fire Ways to Grow Your Email List
    LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. If LinkedIn isn’t part of your social media strategy , it should be ( source ). Maintaining a smart, well-cultivated email list is essential to building profitability in your business. Email Marketing
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Linkedin, Personalization] 5 Ways for B2B Companies to Engage on Twitter
    Personality tweets. “Personality tweets&# often work best when the account is managed by one person clearly referenced in the profile bio, as consistency in tone and voice can help to manage followers’ expectations. Here are five ways to approach B2B Twitter engagement: 1. Original content. Retweets.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Linkedin, Personalization] Email bankruptcy and internal social networking
    Because email is peer-to-peer in nature, we frequently see email threads percolating unevenly throughout the various branches of “to”s, “cc”s and “bcc”s, with no single person being aware of everything that was said, or of everyone who participated in the conversation. Credit: Wikipedia.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Linkedin, Personalization] How Marketing Automation Power Users Outperform [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts.  Check Linkedin (apparently you can even search Eloqueen )!  Not sure you have one?
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Linkedin, Personalization] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Why volunteer to reveal information (especially personal) in a world where most activity is openly broadcasted and critiqued? Or recommendations on LinkedIn? And Twitter? m busy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Linkedin, Personalization] 8 Steps To A More Effective B2B Content Marketing Program
    recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Swayy for personalized content discovery. 'There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down.
  • BLOG MY CALLS  |  FRIDAY, APRIL 25, 2014
    [Linkedin, Personalization] The Friday Marketing Rant: Is Anyone Really a 'Social Media Expert?'
    We do a fair amount of advertising on LinkedIn. That means I spend a fair amount of time on LinkedIn, and I''ve noticed an annoying trend popping up on LinkedIn profiles: people referring to themselves as social media experts, gurus, ninjas, or some derivative of those words. What is that about? 1) Everyone Can''t Be An Expert.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin, Personalization] Savvy Speaks: What to Include in Guest Blog Guidelines
    not so easy to define personal requirement is that a post has to match the tone of my blog. The person offering to submit a guest post needs to be fully informed of your editorial guidelines in advance. One of the beauties of blogs is that they don't have to be limited to a single perspective or certain set of contributors. Wendy.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Linkedin, Personalization] B2B Company Websites
    Just for fun, here’s an image search for ‘business person’ increase of click to chat in B2B, very effective as it leads to qualified exchanges and helps to manage support. we seemed to have established in a previous that Facebook isn’t where it’s at in B2B, Twitter and LinkedIn are better. Ditto that.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Personalization] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    How to Find Your Personal Sweet Spot. How to Find Your Personal Sweet Spot. All sorts of people follow us on Twitter, LinkedIn, and other social networks. How to Find Your Personal Sweet Spot (Without Software). How to Find Your Personal Sweet Spot. Here's the thing: Social media timing matters. and 5 p.m.
  • WRITING ON THE WEB  |  MONDAY, APRIL 18, 2011
    [Linkedin, Personalization] Content Marketing: Connect the Dots and Drive Results
    You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. This means you’ve either got to add your own stories, or introduce it with a personal note. Tell a story about a real person that illustrates the concepts in the article. Share this on LinkedIn.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Linkedin, Personalization] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This isn’t science fiction or merely forward thinking, leveraging social networks and aggregated news sources for extremely targeted intelligence on your prospects has been described by the experts as a personal CIA for salespeople. . The sales environment continues to evolve. So whats the difference? In the case of Sales 2.0, Sales 2.0
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin, Personalization] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    And it falls all the way down to the person building websites, creating social content and building editorial calendars. As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. What is content marketing? Why is it important? Who should care? where?, and how?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin, Personalization] The 2013 Social Business Marketing Manifesto
    They need their employees to become content creators, to build their personal brands and to influence the influencers of their customers. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And finally, I will make some marketing predictions for 2013.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Linkedin, Personalization] The Role of Marketing in B2B – What Should It Be?
    With the proliferation of social channels to meet just about every personality, interest and need, we must come to realize that everyone is in marketing. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The classic B2B company is often sales-driven or product-driven. “Why?&#
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin, Personalization] 30 Terrible Pieces of Social Media Advice You Should Ignore
    LinkedIn, Facebook, and Twitter are safe bets. or LinkedIn. ve been using Twitter for 5 years, Facebook and LinkedIn for even longer, and I live in my email. For example, a LinkedIn Group message gets emailed to the group members via LinkedIn. 13) Don’t get personal. Have no fear! Not sure where to start?
  • B2BMARKETINGSMARTS  |  TUESDAY, JANUARY 26, 2010
    [Linkedin, Personalization] Want to be a B2B business-development pro? Start here.
    This morning I read an excellent question in a B2B marketing group on LinkedIn. If you’re a member of the B2B Lead Generation Roundtable on LinkedIn you can read the answers that follow. But I suspect the person asking the question, Philip Reid of Winning Business Inc., Phone Outreach. Email Outreach. Social Media. Other.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [Linkedin, Personalization] Thank you all
    What’s remarkable is that I accidentally sent Linkedin invitations to people I have not contacted for years. Linkedin can send invitations to gmail contacts) Ever since, my Blackberry has been buzzing non-stop as person after person connects with me. wish I could thank you personally, but I cannot.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Linkedin, Personalization] Savvy Speaks: Know Thy Customer
    Which blogs, forums, and LinkedIn groups do they follow? How is your audience engaging - what are they saying, how are they saying it, what is their personality? Marketing is all about knowing your customers – but how do you get this data? Heather. B2B customers very rarely "happen upon" your product. Stephanie. Jamie.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Linkedin, Personalization] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Time to go back to what you know works: personal relationships and client referrals, right? That’s not to say that personal relationships and client referrals aren’t extremely important. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. So where’s the disconnect? Be Patient.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Linkedin, Personalization] The Consumerization of the Enterprise App
    Professionals expect the platforms they use for work to mimic the apps they use in their personal life. The company’s technology makes it easy to recruit talent by leveraging a bunch of social networks like LinkedIn and Facebook. Thousands gather for a first look at what might be the “next big thing.”. But novelty is rarely enough.
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin, Personalization] What it Means Today to be ‘Connected’
    ” I began to explore the meaning of connectedness, both in person, and in an ever more virtual world, and to consider whether the two forms are so different. I was recently selected as one of Britain’s “best connected” women by Director , a business magazine.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Linkedin, Personalization] Is Your Social Media Strategy Dynamic?
    Every second 2 new members join LinkedIn. According to a Forrester report , 81% of B2B decision-makers use LinkedIn, with 26% using it primarily for business and 48% using it for both personal and business purposes. There are three critical pieces to successful marketing on LinkedIn. And if you’re not using it – why not?
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin, Personalization] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many of those traits are in common with what makes a good sales person and thus, a rich human resource exists in most companies smart enough to develop it. Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Linkedin, Personalization] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Start a blog Blogging gets people involved with your brand, gives you an opportunity to address customers on a more personal level, and gives some serious kick to your Google search rank. Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. We are all pretty tired of hearing it.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Linkedin, Personalization] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    Facebook and LinkedIn have the most comprehensive localization features, so you can limit specific status updates to only appear in the news feeds of specific segments of your audience. You can find more detailed instructions for using the localization features in Facebook, LinkedIn, and Twitter in our new ebook. Are you in the U.S.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Personalization] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Adam Holden-Bache presents a dozen tools that can “help event organizers extend an event’s visibility, attendance and pre-event conversations,&# from LinkedIn Events and Facebook Events to build attendance, to location-based services for event check-in, to Slideshare for leveraging presentation content after the event. Flowtown. Klout.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin, Personalization] Social Business Readiness: 5 Questions For Sales Executives
    Sales managers and account executives have flocked to LinkedIn and Bebo for quite awhile in search of new prospects and –sometimes -- new markets. Are digital assets and successful techniques captured so each sales person does not need to re-create best practices for her own use? How do you identify and build relationships with them?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Personalization] Is Social Media the New Cold Call?
    Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. There are many alternatives to cold calling. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts. Prospecting Sales 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 16, 2014
    [Linkedin, Personalization] Help me solve marketing’s biggest mystery
    And then the miracle — the Old Spice Man came alive, interacting with fans on Twitter and, most memorably, YouTube where he recorded more than 200 hilarious, personal video responses to fans (generating 24 million views). Simple Strategies for Growing Your LinkedIn Influence Why Instagram is becoming the dominant social network.
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] Best of PowerViews: Exciting Future for Inside Sales Experts
    It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Michael Brenner, SAP, Social Selling & Personal Branding. Michael also recommends that every professional look at personal branding. Enjoy! Tools.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Linkedin, Personalization] The Future of Social Media in 2013: Six Points to Consider
    As consumers continue to be bombarded with tweets, status updates, mobile marketing messages and the like, it will be paramount for these communications to be relevant, timely, and personalized. Each of my students (and you the reader) have created personal digital brands via blogging, Twitter, Facebook, Google+, and/or Pinterest. 
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 14, 2011
    [Linkedin, Personalization] Business Blog Writing: Come on, light my fire!
    In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Linkedin, Personalization] A Year in Review: The Biggest Social Media Updates of 2013
    One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. The 3 Most Important LinkedIn Updates of 2013. 1) LinkedIn announced LinkedIn Contacts. 2) Showcase Pages were also unveiled by LinkedIn. 'Can you believe 2013 is almost over? win-win, if you ask us.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Linkedin, Personalization] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    HubSpot''s sales team uses our own tools for social selling, which takes it to the next level by allowing someone to not only find and respond to relevant conversations, but also see context around our relationship with the person. We were interested to see how Oracle would begin to implement inbound strategies. Demonstrate Commitment.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 10, 2012
    [Linkedin, Personalization] Social Media for B2B Sales – The 16 Rules of Engagement
    There is only one person in the world who thinks you are all that and the center of the universe. Are you the person who walks into a cocktail party, finds a group of folks who are involved in a discussion and then, without thought, you immediately insert yourself into that discussion? Here we go! Be real. Be yourself! Be honest.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin, Personalization] 3 Alternative Ways to Find Great Content to Share on Twitter
    Aaron is very social on Twitter, so if you haven’t been following him, you’re missing out on great tweets and getting to know a great person. Neal actually covered most of the ways that I personally use to find great content and tweet. Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee.
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Linkedin, Personalization] 5 Steps To Get Daily Blog Visitors
    Post a link on Facebook, Twitter, and LinkedIn - Let the masses know about it any way you can. Every person they tell about their guest post becomes a visitor to your blog – and a possible follower. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Linkedin, Personalization] Small Manufacturers Use Social Media Effectively
    Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Linkedin, Personalization] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin, Personalization] 43 Bright Ideas for Promoting Your Lead Gen Content
    Each person who tweets to their audience about your content gets it in front of additional people who are not in your network. LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. Social Media. Email.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Linkedin, Personalization] Why We Need More Social And Less Marketing
    And since every employee is, well, a person, we need centralized programs that support and encourage or even celebrate the diversity and social extension of every employee! Her advice: leaders need to get personal and drive the ability to respond to customers in real time. Social. Digital. Content. Inbound Marketing. Community.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Linkedin, Personalization] Marketing Automation Trends for 2010
    1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? The response was overwhelming: see below for all 18 (!)
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin, Personalization] What Online Marketers Know About You
    have no interest in personal international travel. Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. But no.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin, Personalization] 20+ Amazing Examples Of Content I Wish We Created
    Personal Branding for Human Resources – Hot to take risks and navigate the social web to advance your career by Laurie Ruettimann. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Just look at this photo  on the left from Flickr. Right?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin, Personalization] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Influencers : the number of people who have generated shares for your post with their personal network. For instance, if a single person with 1000 friends shared my post on Facebook, my social reach would be 1000.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin, Personalization] Does Social Selling Really Work?
    Thomas von Ahn of Viral Solutions recently shared with me that 58% of his company's revenue comes directly from LinkedIn initial contacts. To keep track of things, he logs conversations, tracks their needs and documents what they do, personal interests, etc. What's he doing? First off, he's got his bases covered with a decent profile.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Linkedin, Personalization] How to Write for the Web If You Were Born Before 1965
    And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Linkedin, Personalization] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. Using personalization software , you can offer them customized images, web content, and calls-to-action based on their behaviors and data. So how do you keep customers engaged beyond the purchase?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin, Personalization] Thinking of Starting a Twitter Chat? Read this First.
    brandchat Weekly discussions around personal and corporate branding. LinkedIn. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin, Personalization] KM Edge: Where the best in Knowledge Management come together
    Heres an excerpt from Jerrys Editors letter : Being trapped largely in the virtual world, where I have built many personal relationships, I have believed face time is overrated. Our new KM Edge groups on LinkedIn and Facebook. Join KMEdge LinkedIn Group. KMEdge. KM Edge: Where the best in Knowledge Management come together.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Linkedin, Personalization] 22% of Salespeople Don't Want to Make Money
    With this kind of unfiltered, raw personal insight flowing constantly through the arteries of social media, now is the time for salespeople to keep their fingers, quite literally, on the pulse of the marketplace through social media platforms like Twitter, LinkedIn, and Facebook. 2) Develop a Personal Relationship.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Linkedin, Personalization] Merging Social and Mobile to Maximize Your Reach
    Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn , Google , and Twitter have all launched new projects targeting the mobile web. Simply add a QR code to your business card that links to your new personal mobile site. Build an optimized mobile site. Mobile
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Linkedin, Personalization] The Sad Death of the Truth
    One small problem – she does not exist (Click underlined words to see the person who outed him.). The owner of that tiny one person company (a middle-aged man by the way) just removed this image from the Linkedin profile. (We changed our template in this blog. Hope you like our new one. It’s really sad.
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Linkedin, Personalization] 3 Things to Consider Before Gating Your B2B Content
    Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Let’s not get into that debate right now. Articles. Whitepapers.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Linkedin, Personalization] How to Cultivate a Company-Wide Social Media Culture
    For instance, HubSpot's own social media policy is very simple: social media use is encouraged and expected, and as a result, employees have no need to feel secretive about their accounts or separate their personal social media presence from their corporate presence. Today, it's all digital, baby. What benefits do we reap as a result? Yours.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Linkedin, Personalization] A Social Media Measurement Dashboard; One Approach
    Finally, there is your Klout score, which measures your personal influence and combines many of the engagement metrics listed above, plus LinkedIn comments and post likes.  Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. .    . REACH.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin, Personalization] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    Once you are in the Social Media tool, search for a person or topic at the top. 6) Join SEO-focused LinkedIn Groups. Whenever I want to see intelligent discussions about topics involving my professional career, I turn to LinkedIn Groups. 'Doesn''t it seem like every time you turn around there''s a new SEO update? Danny Sullivan.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Linkedin, Personalization] The 25 Best Slideshare Presentations Of 2013
    With 227,000 pageviews, this presentation is helpful for any business person who ever stands in front of a room and needs to convey knowledge and confidence. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Congratulations Graduate!
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Linkedin, Personalization] Why Your Social Media Marketing Stinks
    That includes an average of 39 Twitter accounts, 29 Facebook accounts and 28 Linkedin accounts. Better yet, each and every marketer, regardless of title or position, can participate and reap the rewards and personal satisfaction of meeting customer needs. And that’s why, for many marketers, your social media marketing stinks!
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin, Personalization] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales.  I am also active on Google Plus. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  I buy from people. 
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin, Personalization] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales.  I am also active on Google Plus. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  I buy from people. 
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Linkedin, Personalization] How the HubSpot CMO Screens for Top Marketing Talent
    In addition to these specific traits, I personally like to look for a balance of of both creative and quantitative tendencies in the people I hire for inbound marketing. Truthfully, I don’t look at potential job candidates' resumes much except to grab that person's name so I can type it into Google. And now, let me get to my point.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 1, 2011
    [Linkedin, Personalization] Swish! How The Phoenix Suns Used Fan History To Drive Sales
    Or witnessed that first gravity-defying dunk in person. And savvy sports marketers are constantly attempting to tap into fans’ personal histories with a team. Titled “Legends”, the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team’s legacy. LinkedIn. Facebook.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Linkedin, Personalization] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Connecting: This is where you ask your email recipients to follow your brand on LinkedIn, follow you on Twitter, Like your Facebook page, subscribe to your YouTube channel, and so on. Some marketers think that Facebook is the place to go crazy and really let their personality shine. Start with the Basics. But what kind of links?
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Linkedin, Personalization] What Drives Us? 4 Keys to Creating Compelling Content
    Once a tentative action is chosen, (for example, to postpone buying a sports car, or to click through on the ad just to look at prices), once the person chooses with free will, a signal feeds back through the emotional centers to pick up the emotional energy provided by the drives. Share this on LinkedIn. Lawrence and Nitin Noria.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Personalization] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    To promote INBOUND 2012, we had the first person to register for this year's conference write a blog post. 6) Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages , LinkedIn Events , and LinkedIn Groups are a great way to contact people in your industry who may be interested in your event.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 17, 2012
    [Linkedin, Personalization] Being Negative in Social Media is Plain Old Bad Social Business
    I’m the type of person who will try to find something positive, no matter how small it might be, out of a negative situation. Engaging in positive debate is one thing, but if you have something negative to say, why not simply send that person an offline message rather than put it on public display? How has your day been so far?”
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 16, 2010
    [Linkedin, Personalization] B to B Marketers:Is There a Way to Track Social Media?
    Marty Thomas says: February 18, 2010 at 12:22 pm Another good way to tradesmen to make their advertising message more effective to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him. Learn more at: [link].
  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 21, 2011
    [Linkedin, Personalization] 4 Quick Tips to Help Employees Deliver Your Social Media Message
    Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. If no one knows about your being on Facebook, LinkedIn, Twitter or Google+ how will they know to look for you there? One easy solution lies within your own assets – Specifically your employees.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 28, 2011
    [Linkedin, Personalization] Blogging Is Good Business – 8 Tips To Get It Right
    My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. Whether they are business objectives, personal goals, for therapy (it is for me) or just for fun. share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Company websites with a blog get 55% more visitors.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Linkedin, Personalization] 20 Stats Every Global Social Media Marketer Should Know
    LinkedIn tends to attract users of higher education and income. 12) If you are a B2B company, consider LinkedIn for your US audience. Our study showed that 65% of B2B respondents had acquired a customer through LinkedIn. Sources: Branding Personality , Econsultancy ) Tweet This Stat! "Social media is a lot like sex.
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin, Personalization] Social Business Readiness: 5 Questions for Human Resources
    It is not uncommon for job dissatisfaction to "leak out" on social media sites, especially those where personal and professional disclosure is often intermingled -- think Facebook and Twitter. Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Social Human Resources
  • HUBSPOT  |  SATURDAY, MARCH 14, 2015
    [Linkedin, Personalization] How to Use Humor to Sell More [Free Email Templates]
    Navigating Buyer Personalities. like to use Twitter and LinkedIn to understand what tone I should use to approach someone. m not an easily offended person, but you never know what can set someone off. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin, Personalization] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Have you ever seen a Twitter post with hashtags that has been posted to LinkedIn? Facebook - This is where you can show more personality than just about any other social media network. LinkedIn - Looking to find and share serious content? For LinkedIn, they are leaning forward, searching and ready to learn. Build Reach.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Personalization] The Traditional Marketing Playbook Is Dead!
    It found that on average customers are ready to speak to a sales person after they have completed 60% of the information gathering required for their purchasing process. Personalization will drive higher conversion in the middle of the funnel. Are you tired of being badgered by sales people before you are ready to buy?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin, Personalization] Developing a Social Media Marketing Strategy in Technology
    The top two marketing methods for reaching prospective buyers of your technology services are to develop a personal relationship and to showcase knowledge of the buyer’s specific issues. For most target audiences, LinkedIn will be the most effective channel. LinkedIn, Twitter and YouTube work well for promoting your new content.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 16, 2011
    [Linkedin, Personalization] Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
    It’s fine to pace yourself, but don’t be erratic with your engagement on Twitter, LinkedIn and Facebook. Personally, I am more of a Turtle than anything else because I can only contribute occasionally to our company’s social media efforts. Same with your blog, if you have one (and you should). Is it sustainable?
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Linkedin, Personalization] Five Free Tools for Startups to Measure Impact of Online Videos
    You can track what time a person clicked your url, their location, and date. That includes Facebook likes, Facebook shares, Facebook comments, tweets, Google+ 1s, Diggs, Pins, LinkedIn shares, Delicious bookmark, StumbleUpon counts, and Reddit bookmarks. 'Video camera in action. Most of these tools are very costly (but worth the price!),
  • SAZBEAN  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Personalization] Now What Do I Do?: 5 Tips for After Kickstarter Project Funding
    Develop your business network on LinkedIn and enlist product reviews and endorsements from trusted professionals. personal note of thanks by email will let your donors know you recognize and appreciate their contribution to your success. Now what do you do? Accountability and on-time delivery builds trust between you and your donors.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 14, 2010
    [Linkedin, Personalization] Social Media - Invest in relationships for the long run
    Secondly, by the end of 2010 I foresee that at least 35000 people will have the words “social media” in their current job title on Linkedin. You’ll probably have to invest personal time to get things going but be assured there will lots of folks to choose from when you finally do get the budget to build a team.
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