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  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Linkedin, Personalization] 8 Clever Ways to Triple Your Content Output (and Traffic)
    To create a video, you can simply record yourself talking about the contents of one of your most popular blog posts, or record a Skype or in-person interview with an expert on the blog post topic. After its LinkedIn acquisition, SlideShare has become a very popular way for professionals to view and enjoy content. Thanks LinkedIn!
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Linkedin, Personalization] K’s Top Five for the Week – February 20
    This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog. This particular person has been keeping in contact with Ardath on the tactics being used and the results they’ve achieved. Share this on LinkedIn. Enjoy! by @savvy_b2b.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 18, 2012
    [Linkedin, Personalization] It's OK To Be A Stage 5 Clinger When It Comes to Inside Sales
    Don’t stop at talking to the admin to find more contacts to talk to – use resources that have databases of contacts like Netprospex , Linkedin , etc. While we don’t want to admit it, we’ve all been there in the roles we’ve taken on within inside sales (OK, maybe we have all been there personally too).
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
    By understanding the background of a company and the person you''re trying to speak to, you can better frame a conversation. Do they use social media channels such as Twitter, Facebook, or LinkedIn? It’s incredibly important not only that you reach out to the right company, but also to the right person at that company.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin, Personalization] Twitter By The Numbers: Are You Listening to 100 Million Voices?
    “Should I  separate my business and personal social profile s?&#. feel I am only sharing great content and it has allowed me to interact more personally with my followers. You can also connect with me on  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. But what do these numbers really mean?
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 1, 2012
    [Linkedin, Personalization] Are Cold Calls Still Relevant?
    'Historically, the bane of every sales person’s existence is the cold call. Today via LinkedIn, Facebook, Twitter, Google+ and other social media environments, a sales or marketing professional has access to data which historically cost thousands of dollars a year, if it was available at all. But that’s not all.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2010
    [Linkedin, Personalization] Why Manufacturers Should Use Blogs as a Brand Building Tool to.
    In a recent post on eMarketer, Bloggers and (personal) brand building, they cited a poll done by Technorati on the state of the blogosphere 2009 that showed that: Over 70% of those polled talked about products or brands on their blog. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Linkedin, Personalization] How To Build Sustainable Relationships With Your Advocates
    It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This post is the third in a three-part series advocate marketing. Check out part one and part two. .
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Linkedin, Personalization] How to Save Time & Effort with Your Social Media/Facebook Posting
    Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Or do they? No problem.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 21, 2010
    [Linkedin, Personalization] 5 Ways to Integrate Sales and Marketing
    Take our Linkedin poll. What was clear was that a new person in charge and money – did not change the culture of the company. (We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers , on their Marketing Resources page. Thank you.). What do you think of Marketing Automation? But how?
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 23, 2010
    [Linkedin, Personalization] Building a B-to-B Social Media Lead Generation Program Targeting.
    So you need to develop a strategy to communicate the type of information your target audience wants and then overlap its content distribution platforms like Twitter, LinkedIn, Facebook, Blogs and Forums. Integrate leads into a CRM system - Leads don’t matter if you don’t get the right info to the right person.
  • SAZBEAN  |  TUESDAY, MARCH 18, 2014
    [Linkedin, Personalization] 5 Ways to Use Social Media for Real Estate Marketing
    Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals. What’s more, don’t neglect real estate relevant websites like Architizer , WellcomeMat and Zillow either!
  • WEBBIQUITY  |  TUESDAY, JUNE 15, 2010
    [Linkedin, Personalization] Three Words That Should Never Be Used With Social Media
    Unlike other channels, social media is informal, interactive and personal. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc. Share this on LinkedIn. It’s a component (an increasingly essential one) of an overall marketing and PR plan. It has a purpose and needs a budget. Automate.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Personalization] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). Have fun! d)  All of the above.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Linkedin, Personalization] Google+ on its Third Birthday
    While you’ll be able to watch videos on YouTube without buying into the Google+ — or any Google properties — if you want to like or comment, you’ll need to build out your personal Google+ profile page. No, not even LinkedIn or Twitter. 'I have been covering Google Plus since its inception three years ago. “Again.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Linkedin, Personalization] 7 Ways to Instantly Improve Your Webinars
    When a person registers for your webinar using a landing page , make sure the page mentions all the key topics that will be covered during the webinar to ensure you have an interested audience. For your next webinar, find a co-worker, intern, or just anybody to join you in person. Webinars are powerful. But don't worry!
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Linkedin, Personalization] 10 Tips for Better Email Design
    Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. Share this on Linkedin. If you’ve worked on all of that, you’re pretty advanced already. People use many different email readers, both on their PCs and on their cell phones. Keep It Brief.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 1, 2010
    [Linkedin, Personalization] It’s time to draw the line on social media disclosure
    While the site is kind of funny, it draws attention to a serious point — disclosure of detailed personal information, including your precise physical location, will lead to crime. Personally, I would forbid my kids from using Foursquare or any technology that reveals their personal location at  a point in time. Digg this!
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Linkedin, Personalization] Search or Social: Which Is Best For Your Startup?
    This doesn’t come as a surprise, as there are about 900 million active users of Facebook , and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  With the rise of social media marketing , everybody is eager to jump on the bandwagon.   Enter search engine marketing (SEM). 
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Personalization] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    social marketing can help you build and maintain lasting, personalized relationships with your customers. For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. Segment and trigger based on downloaded content.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Linkedin, Personalization] 42+ Social Media Marketing Tools
    Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  The Basics.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 17, 2010
    [Linkedin, Personalization] Rant: The Problem with Formatting Sales Pages.
    So I found this person, actually, a Wordpress Wizard found me, and she said she had a whiz-bang solution for anybody with a Wordpress site who needed to create a sales page without the hassles. Of course, I didn’t believe her, but I’m a fair person. Share this on LinkedIn. how to sell socks to centipedes. Email.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Linkedin, Personalization] Content Curation: How to Become a Thought Leader
    Share this on LinkedIn. Blog Content: Are you personal… or all business? Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Digg this!
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin, Personalization] When Business Blogging Works Too Well…
    Share this on LinkedIn. Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Yikes! Digg this!
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 13, 2010
    [Linkedin, Personalization] Get Search Engine Optimized- Fast
    Hire an SEO person to do some optimization for your web content (expensive). Share this on LinkedIn. How do you know if your blog posts are optimized for search engines ? Good question… and no  easy answer… well, except for one which I’m going to share with you here!  Here’s how it works. Details? Interested?
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Linkedin, Personalization] How One Social Media Marketer Can Manage Millions of Fans and Followers
    That''s why many of our fans are surprised when they hear that HubSpot''s social presence all comes down to the concerted efforts of just one person -- Brittany Leaning, our social media manager. also created a Facebook event and LinkedIn group for INBOUND so the community can engage there, as well. What tips would you give to them?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Linkedin, Personalization] Our Favorite Internet Marketing Blog Posts of 2012
    You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+  and read her blog posts here. Connect with Mike on  Google+  and  LinkedIn. You can see more of the posts, articles, and information Stacy likes on Twitter , LinkedIn , and Google+  and read her blog posts here. link].
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Linkedin, Personalization] Just how connected are the world’s top 5 IT services companies?
    Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? LinkedIn: The IBM company presence has 2.8k There are some 1,080 IBM related LinkedIn Groups. LinkedIn: The HP company presence on LinkedIn has some 2.4k It was a simple idea.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Linkedin, Personalization] 8 Guaranteed Ways to Increase Social Media Reach
    In order to make social media an effective lead generation machine, you first need to generate a following -- fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Linkedin, Personalization] The Future of B2B Marketing: It's Social
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? This got me to thinking. I’ve already published my B2B Marketing predictions for 2011  and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. But what does that mean…?
  • SAZBEAN  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin, Personalization] What everyone needs to know about content
    My definition of content, as it relates to Content Marketingis; the message we share in order to attract the right people’s attention and then earn their interest, to their betterment and the development of our company and personal brand. My advice to you, write about your personal experiences. Great content is the one constant!
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Linkedin, Personalization] Web 4.0: The Era of Online Customer Engagement
    know Tom, he knows me, thus we connect on LinkedIn. Steve is a potential customer, we don’t know each other, therefore we can’t connect on LinkedIn. You’d think that their customers (farmers for example) would do all of their shopping in person. The one constant is change. After all, you have a web presence.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin, Personalization] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    Manufacturing buyers find social media, with the exception of YouTube and LinkedIn, a waste of time or feel neutral about it as a business tool. In fact, I agree with the survey findings, which is why I closed my Facebook page — AND deactivated my personal profile. ” Well, haha, I have this little secret. Freedom!).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Linkedin, Personalization] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2011
    [Linkedin, Personalization] 10 Rules for Succeeding in a Web 3.0 World
    LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. everyone's presence online became more personalized and authentic. Previous Internet Eras. Web 1.0 - Web 1.0 was an era of low bandwidth. Web 2.0 - In Web 2.0,
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Linkedin, Personalization] 3 Things to Consider Before Gating Your B2B Content
    Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Let’s not get into that debate right now. Articles. Whitepapers.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 15, 2011
    [Linkedin, Personalization] We Make SugarCRM Just a Bit Sweeter
    Platforms like LinkedIn, Twitter and forums have given prospects easy access to your existing customers and people are talking about you, your products and your competitors. InsideView helps reps connect with prospects through their personal and extended professional networks including colleagues, ex-colleagues, and reference customers.
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Linkedin, Personalization] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    LinkedIn Now Lets Users Add Photos, Videos, and Other Rich Media to Their Profile Pages, From The Next Web. This week, LinkedIn made user profiles more visual and social than ever before. Marketers should see this as an opportunity to revamp their LinkedIn profiles with rich, visual content. all within seven days!
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Linkedin, Personalization] Blog Writing: What Can We Learn From Reality TV?
    People love personal stories. I’m convinced that at the core of reality TV’s popularity is its microscopic look at personal detail. While your blog may not necessarily be a hub of personal confessions, always throw in some personal detail when writing any article, no matter how technical or abstract the subject matter is.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Linkedin, Personalization] Marketing And The Internet Of Things
    He argues that machine-to-machine communications will allow the rest of us to personalize a customer experience the way Amazon does. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Talk about Big Data! What is The Internet of Things?
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 20, 2010
    [Linkedin, Personalization] 10 Tips for Getting People to Read Your Emails
    For new leads, use the company name in the “from&# address, and for people with an assigned contact person, use that person’s name. Share this on Linkedin. It’s great that you send your emails to lots of people, but are they actually reading it? Here are 10 tips to get more people to read your emails.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Linkedin, Personalization] 5 Proven Strategies for B2B Social Media Marketing
    Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Virtusa has seen successes with social media, through Twitter , LinkedIn , Facebook and its blog blog. link].
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Linkedin, Personalization] Why hiring a search marketing firm is a waste of money
    Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Sorry Search Marketing firms. We don’t need your help. It’s a powerful statement. have bad news for all of them. Amen, Mike.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 6, 2010
    [Linkedin, Personalization] Webinar Q&A: Content is Marketing Currency
    In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. LinkedIn - search for CIO there shows over 97K users. Using Twitter to promote your own blog posts.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [Linkedin, Personalization] The Social Media MBA: Part 3: Social Media Landscape
    Others know quite a bit about the various platforms but have not yet worked hands on with the tools with marketing and/or personal branding in mind. This first course always yields rave reviews at the end of the term, citing how it is helping the student personally and professionally. guarantee you use more than you think.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Linkedin, Personalization] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand''s. 'Everyone''s doing it. Tweeting. Following. Friending. Tweet This Stat].
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 5, 2013
    [Linkedin, Personalization] 12 Simple Ways to Build Links Through Events
    While we don’t always love giving away our personal information, make sure to fill out your website URL info. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Local events often need someone to sponsor food or drinks (and who doesn’t love the person paying for drinks?). Registration. Probably not.
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Linkedin, Personalization] Choose the Right Social Networks to Boost Your Business
    Professional networks: LinkedIn, Viadeo and Xing. LinkedIn is the most widely used professional social network, with 296 million users in over 200 countries. LinkedIn has increasingly become a great source for content as well, with its Pulse program that curates content written by LinkedIn influencers. hear you. license.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 23, 2012
    [Linkedin, Personalization] Profile Byte: PR Fly Zone on Social Media’s Radar
    Channel Goldilocks in determining the right amount of PR “personality” for your social business profile—not too little, not too much. ” From a social business perspective, what makes more sense for the PR management function:   personality   or   character ? Indicate personal account information where relevant.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Linkedin, Personalization] Your Leads Are Annoyed With You: Here's Why [Data]
    Human beings with mood swings, families, insecurities, personal and company goals. If you knew these individuals personally, would you play mind games with them? Source: 2014 Hubspot & Linkedin Survey ). But never forget that behind every ebook download form and every demo request, there are real human beings. Probably not.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Linkedin, Personalization] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? If you have a dedicated community manager running your social channels -- Facebook, Twitter, LinkedIn, even forums -- let people know who that person is. It lets people get to know the names, faces, and personalities behind a company. Here's how.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Linkedin, Personalization] How To Adapt Your Social Strategy Channel-By-Channel
    The same person acts differently on Facebook than they do on Twitter, and differently on Twitter than they do on Pinterest. LinkedIn. LinkedIn profiles are almost ubiquitous in the corporate world, but savvy marketers don’t use this platform for advertising so much as for establishing business relationships and building connections.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Linkedin, Personalization] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Linkedin (112). There better be. Why not use it? PR Dept?
  • SALES LEAD DYNAMICS  |  FRIDAY, MAY 13, 2011
    [Linkedin, Personalization] The First Networking Meeting: Schmooze or Lose
    Once you’ve established a personal relationship, a business relationship can follow. He wants to be treated like a person, not a referral dispenser. Invite Fred to view your LinkedIn contacts to see if there are any fits (you have to connect via LinkedIn first). You’re getting antsy. Enough of this idle chit-chat. Period.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Linkedin, Personalization] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Target Marketing: What’s a Lead?
  • B2B IDEAS @ WORK  |  TUESDAY, DECEMBER 28, 2010
    [Linkedin, Personalization] Diversity & B2B Buying Behavior
    ” This is smart, as it has the possibility to increase personal relevance , which can be an important motivator of buying behavior. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. But one company in particular, Wal-Mart, utilized another factor worth talking about. Who are they?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Linkedin, Personalization] Our Favorite Online Marketing Posts of 2013
    You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Connect with Mike on  Google+  and  LinkedIn. What is Content? Check it out!
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin, Personalization] Direct Marketing Doesn’t Have to Suck
    Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. They fooled me good. Dump the Junk.
  • 3D2B  |  TUESDAY, JANUARY 21, 2014
    [Linkedin, Personalization] 5 Causes of Sales-Funnel Failure
    Your blog posts could be being shared frequently on LinkedIn, Twitter and across the Web. So your sales person decides the rest of the leads are guilty by association. 'Your sales people ask you for well-qualified leads to help in customer acquisition. It sounds simple. So why does your sales funnel fail in producing qualified leads?
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 30, 2010
    [Linkedin, Personalization] What Are Your B2B Customers Saying About YOU?
    The Theory of Reasoned Action posits that people often make decisions based upon their personal attitudes, as well as the social attitudes related to that behavior. In fact, social attitudes can sometimes be more salient with people than their own personal ones. Are they in industry chat rooms?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 14, 2010
    [Linkedin, Personalization] Wait a minute. It’s not about engagement after all!
    You know me as a person and once you bump around a bit, you start to know the other community members too. But the downside is that there is no personality to connect to. Example of an exception: Randy’s Journal , the personal Boeing blog of Marketing VP Randy Tinseth. Share this on Linkedin. Nobody’s home.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 23, 2005
    [Linkedin, Personalization] B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI
    Let your audience self qualify themselves with a "request a sales person contact me" box on your post event survey. Let your audience self qualify themselves with a "request a sales person contact me" box on your post event survey. But lately, Ive watched some really bad webinars and webcasts. The results.
  • B2B MEMES  |  THURSDAY, DECEMBER 15, 2011
    [Linkedin, Personalization] Jesse Noyes: Brand Journalist or Brand Reporter?
    few days after Conley’s interview, my friend and ASBPE  colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. If a journalist becomes a brand journalist, that person is no longer a journalist.”. Jesse Noyes. Honestly, I’m not surprised to hear it has.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Linkedin, Personalization] The Future of Social Media
    So, for the first 244,000 years of human existence, a person’s ability to communicate with others was limited to those they could come into direct contact with, literally within earshot. was personally involved in development of one of the first true high-resolution laser printers, the Printware 720 IQ , in the late 1980s. 
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin, Personalization] Does Cold Calling Still Work?
    In today’s world of hyperconnectivity, changing the “cold” in cold calling to more of a “warm” call can be as simple as learning a little about your prospect by connecting via LinkedIn or Twitter. Learning more about the person you’re trying to reach can help improve the effectiveness of your outbound marketing efforts.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Linkedin, Personalization] Focus On Your Customer’s Brand In The Future of Marketing
    On a community level we’ve been: Reaching out to bloggers in person, online and via events. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Today’s interview is with List.ly Co-Founder Nick Kellet  (@ NickKellet ).
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 8, 2011
    [Linkedin, Personalization] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
    You may not know your potential board member, but LinkedIn allows you to see second and third connections of those you are connected with. Browsing LinkedIn to see your contacts’ connections is a good way to identify potential Board members. Does the person have a blog? Follow Amy on Facebook , LinkedIn and Twitter.
  • BIZNOLOGY  |  TUESDAY, JUNE 4, 2013
    [Linkedin, Personalization] Tweet like Guy Kawasaki for Twitter success
    personally have all of my blogs linked into my Chris Abraham GaggleAMP gaggle — so every time anyone posts anything from me — such as this post — it’ll automagically be distributed to my Facebook, Twitter, and Linkedin as well as those of 428 other members of my GaggleAMP gaggle. Part I) , and others. Well,
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Linkedin, Personalization] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%). Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. Content is king. Content is also crucial for lead nurturing , SEO and other online marketing initiatives.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Linkedin, Personalization] Eight Factors to Consider When (Re)Launching a Business Blog
    It also provides the opportunity to give the blog a distinct and less “corporate” personality of its own, as well as potentially providing the company with an extra spot on the first page of search results. Digg, Facebook, LinkedIn), even create an e-commerce store. Why are so many companies now embracing blogging? Sassy?
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 10, 2010
    [Linkedin, Personalization] Connect Your B2B Customers with Social Media Profiles
    Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Rapleaf helps you better understand who your customers are so you can personalize communications and boost interactions while lifting conversions. If so, which ones? Netprospex.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 8, 2011
    [Linkedin, Personalization] What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling
    Look at the company’s LinkedIn profile. What is the proper use of social media, such as LinkedIn, to access the social networks of senior executives? Social networking tools, such as LinkedIn, are best used as a source of intermediaries, rather than as a way to connect directly. What opens an executive’s wallet?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 21, 2010
    [Linkedin, Personalization] Marketing Automation vs. Inbound Marketing
    Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. Social media accounts like Twitter, Facebook and LinkedIn are free to set up. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Linkedin, Personalization] Are Social Employees The Future of Marketing?
    In our previous interviews, we’ve discussed the future of Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Tell us: who is Cheryl Burgess? Let’s start with the future. 
  • LEADER NETWORKS  |  TUESDAY, APRIL 6, 2010
    [Linkedin, Personalization] Enterprise Social Strategy Begins With Discovery
    For example, if your key customer is a CIO, changes are LinkedIN or an industry specific thought leadership community is a more likely channel than, say Twitter. As we are in the pioneering stage of social strategy, there are a plethora of tools designed to capture the interplay of person-to-person collaboration on the web.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 5, 2010
    [Linkedin, Personalization] Online Persuasion: Seeing Through the Eyes of Your Customers
    Tell a story of one person. P.S. There’s a reason I put a picture of a cat with glasses on this post… A pair of glasses alone won’t connect with feelings as much as a pair of glasses on a person or a child will, and I wanted to grab your attention by using an image that was out of the ordinary. Share this on LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Linkedin, Personalization] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    'by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Yet a more focused approach, such as posting in a niche LinkedIn group, can be more effective. Eloquestions. Eloquestions.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin, Personalization] New Research Points the Way to Success in Your Content Marketing Strategy
    In-person events. In order of most common usage, the top seven sites were: LinkedIn. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Content marketing is powerful. It’s also relatively young. Many firms are still struggling to find and implement the right strategy. eNewsletters. Blogs.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Linkedin, Personalization] Twitter Update Makes it Easier for Users to Discover Your Marketing Content
    For example, we've witnessed LinkedIn's launch of more robust content targeting tools; Google's pushes to reward high quality content and penalize low-quality , spammy content in search; and various other efforts by Google and social networks to provide more relevant, personalized content to its users. Well, here's one more for ya!
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 15, 2010
    [Linkedin, Personalization] Manufacturers: 6 Tips On How to Hire Independent Reps
    Over the years, I’ve sat through hundreds of interviews either in person or on the phone and very few of those spent more than a couple of minutes talking about specific account details, in fact, I’m reasonably sure that they themselves had never spoken with their own customer base located in the territory. Enjoy. Good and timely article.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Linkedin, Personalization] Top 5 Mistakes to Avoid on Your Company Blog
    “A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies. link] Amjath Khan Corporate blogs are not getting as much popularity as personal blogs.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Personalization] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    personally prefer getting alerts as soon as Google finds a new piece of content, so we can react quickly if needed. Newsle is a media monitoring service that lets you know whenever you, your Facebook friends and/or LinkedIn connections are mentioned in the news or in press releases. Newsle was acquired by LinkedIn in July.)
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Linkedin, Personalization] By Failing to Prepare, You Are Preparing to Fail
    Pick up the phone, get on LinkedIn, and attend industry events. Look at any highly successful person and I’ll bet you will find two things to be true. 'You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. If you don''t know where you are going, you''ll end up someplace else.”. ? Yogi Berra.
  • SALES CHALLENGER  |  MONDAY, AUGUST 19, 2013
    [Linkedin, Personalization] 3 Trends in Sales Onboarding
    The onboarding practices we heard from members helped shed light on how companies are using both in-person and virtual onboarding to increase the efficiency of their onboarding programs. 'Onboarding is one of the most costly necessities of any talent management strategy. Also, visit the Onboarding Topic Center.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Linkedin, Personalization] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Nonprofits would like to focus more time on Twitter and LinkedIn. 44% of nonprofits have only one person monitoring its social media. While it''s okay to have one person dedicated to social media, you have to keep in mind that that one person can only do so much. Survey Highlights. 98% of nonprofits are on Facebook.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Personalization] 25 Clever Ways to Grow Your Email Marketing List
    16) Target offers redeemable using an email address on your LinkedIn Company Page or in appropriate and relevant LinkedIn groups , or recommend an offer as the answer to someone's question in LinkedIn Answers. 22) Host your own offline, in-person events like meetups, conferences, hackathons, educational panels, etc.,
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 15, 2011
    [Linkedin, Personalization] Does My Hair Look Good in this Metric?
    But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. LinkedIn. by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Let’s face it. Okay, maybe I lost my a while back. Reddit.
  • LEADER NETWORKS  |  WEDNESDAY, OCTOBER 19, 2011
    [Linkedin, Personalization] Putting Customer Events On Steroids, Why You Need An Online Customer Community
    They do the LinkedIn thing, but really only show up at the customer’s door when it is time to sell again. And, it is likely your customers do talk to each other and about your company in person and on the social web. You already have a community and you might not even know it. It does have to be this way. B2B customer communities
  • WRITING ON THE WEB  |  MONDAY, JUNE 20, 2011
    [Linkedin, Personalization] How to Write with Your Right Brain: 5 Tips
    You may have named yourself “not a morning person,&# because you were trying to accomplish left brain tasks. Share this on LinkedIn. ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. Use it immediately for improved creativity.
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Linkedin, Personalization] 20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
    And for those of you who prefer text over visual content, you can find the timeline of 2012 memorable marketing events below: January 10: The integration of social media and search becomes more evident when Google announces a radical shift in personalization, aggressively pushing Google+ social data and user profiles into SERPs. Big surprise.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Linkedin, Personalization] Frequently Asked Questions about B2B Social Media – Part 2
    In the past Facebook was personal and LinkedIn was professional. Facebook would certainly like to take advantage of some of LinkedIn’s success, particularly since LinkedIn is able to command premium rates for its advertising because of its professional demographic. Can you speak to this?
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Linkedin, Personalization] Social Media For B2B Salespeople? Really?
    Today I go to LinkedIn and learn about my prospect, their company, and other members of their company. On Facebook I find family photos, his passion for golf, and get a feel for him or her as a person. Connect with him on LinkedIn. Related Stories 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing.
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Linkedin, Personalization] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    You hear about Facebook, Twitter, and LinkedIn all the time, but they aren’t the only social platforms capable of driving real results for A/E/C firms. LinkedIn- In my opinion, LinkedIn is the most important social media network for professional services marketing, and many other B2B marketers agree. Visual Social Media.
  • VIEWPOINT  |  TUESDAY, APRIL 17, 2012
    [Linkedin, Personalization] Is Lead Generation Slipping Away From Marketing?
    ” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing gets personal. Kate Maddox. Digital Edge.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 11, 2014
    [Linkedin, Personalization] My Next Adventure In Content Marketing
    It’s about creating content that scales to meet the needs of today’s consumer across many formats, many channels, and in a personalized, continuous, real time and affordable way. 'I am very excited to announce today that after nearly 7 years at SAP , I am taking a big step in my journey. The World Has Changed. Most Marketing Stinks.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Linkedin, Personalization] The 5 Pillars of a Successful Sales Pitch
    Scour their corporate website, look them up on LinkedIn, follow them on Twitter, and check them out on third-party review sites. Prove that your presentation has been personalized in the first 60 seconds. If you’re pushy or insincere on a personal level, you’ll lose their business. On the flip side, listen to your prospects.
  • B2B MARKETING ONLINE  |  THURSDAY, JULY 29, 2010
    [Linkedin, Personalization] Being an influencer counts for nothing if you’re not influencing the right people
    Yesterday I received a group notification through LinkedIn inviting me to follow a link to find out how influential I am, an idea being run by a Fast Company Magazine called The Influence Project. immediately clicked the link, entered my details, followed the instructions to use any and all of my social networks to “up my ranking”.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 27, 2011
    [Linkedin, Personalization] B2B Social Media Success Formula Mixes Business with Pleasure
    When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. When: 4:30 to 6:30 p.m. Wednesday, Oct. When: 4:30 to 7:00 p.m.
  • HUBSPOT  |  FRIDAY, MAY 25, 2012
    [Linkedin, Personalization] 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns
    So to help you establish stronger and more personal relationships with your leads, take a look at these ideas to help you better integrate your lead nurturing and social media marketing. Closely monitor your Facebook account, Twitter mentions, LinkedIn comments, etc. Simple Ways to Integrate Your Social Media and Lead Nurturing.
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