Page 18 of 43 Previous | Next 
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin, Personalization] 10 Beginner Twitter Tips for A/E/C Firms
    Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. Make the personal connection. and LinkedIn Signal. Yes, simple! Curate content.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [Linkedin, Personalization] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    This means that our content strategy has tactics that include online, in-person and (yes, I’ll say it!) blog post email is received and then immediately read and shared out via Twitter, Facebook and/or LinkedIn). In-Person. You can find Joe on Twitter @juntajoe and at his personal blog: [link]. Joe Pulizzi. _. Online.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Linkedin, Personalization] “Stop Asking Employees To Tweet” Says GaryVee
    In his book The Thank You Economy , Gary says that it is the company who cares the mos t about their customers and makes them feel like they have a personal connection will succeed. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
  • HINGE MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Linkedin, Personalization] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
    Update Your Personal and Company LinkedIn Profile Did you update your LinkedIn profile in 2014? Research shows LinkedIn is the number one social media platform for professional services firms, making it even more important to maintain than your Facebook or Twitter profiles. See the Microsoft example to the right.
  • DOCALYTICS  |  THURSDAY, MAY 28, 2015
    [Linkedin, Personalization] Social Selling Tips: Share With Your Network in Mind
    With all the sharing taking place across sites like LinkedIn and Twitter, it is often very difficult to drive much engagement and meaningful interaction with the content you post. That’s not to say it is not worth taking time to engage with B2B Marketing and Sales peers on LinkedIn. See how I did that? Tip 2: #SelfPromote Thoughtfully.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 17, 2013
    [Linkedin, Personalization] The New Social Buying Journey
    Social CRM''s such as Nimble or InsideView assist sales reps in building out the complete profile of your prospects, allowing reps to personalize their message or engage with the prospect easier and faster. Sales 2.0 or social selling are the hottest topics at this years conferences and trade shows.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Linkedin, Personalization] What's the Deal With This Whole 'Context Marketing' Thing?
    And LinkedIn, YouTube, Facebook, and Twitter were considered "useful" or better by over 60%. That's the idea behind context marketing: Using what you know about your contacts to provide supremely relevant, targeted, and personalized marketing. Personalized and relevant marketing is the foundation for creating marketing people love !
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Linkedin, Personalization] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
  • IKO-SYSTEMS  |  MONDAY, JANUARY 18, 2016
    [Linkedin, Personalization] Engaging Your Prospects – The Real Numbers
    This isn’t an exhaustive list, but it gives you the a general idea: LinkedIn with personalized InMails. Prospecting using ultra-personalized emails (individually written with prior research). Targeted ads (such as on LinkedIn). The solution that would seem the simplest (LinkedIn) is in fact the least appealing.”.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Linkedin, Personalization] What Your Last Facebook Post Says About Your Brand
    I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel. more or less ever. Who you trust and who trusts you was ubiquitously important.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 28, 2013
    [Linkedin, Personalization] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. On Google+, you can do research on the person who has circled you, circle them back, and (most importantly) add that person to unique circles based on how that person fits into your target market.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Linkedin, Personalization] 2012 #Nifty50 Top Men in Technology on Twitter
    He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. Boyle attended Seattle University, where he earned a degree in Communication, and believes that all people can enhance their personal and professional brands using social media and “more than 15 pieces of flair.”
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Linkedin, Personalization] The Top 10 WordPress Contact Forms
    Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis. Twitter | Facebook | Google+ | LinkedIn |.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin, Personalization] The 45 Inbound Marketing Terms You Should Know [Glossary]
    A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. LinkedIn. A/B Testing. Blogging.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • WRITESPARK  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin, Personalization] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
    Her tips also apply to finding writers through a LinkedIn or Google search. . their personal and corporate standards of professionalism and. She can be reached though her LinkedIn profile. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. The current.
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Personalization] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. In his experience sales and marketing typically leads the economy. Stay Tuned
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Linkedin, Personalization] Your website is wearing mom jeans and shoulder pads
    I spend years working for Pete Snyder ‘s New Media Strategies — it was sort of like my own personal online marketing PhD — and I am always very proud to be an alumnus of NMS; however, NMS is now MXM (Meredith Xcelerated Marketing). In much the same way that I am just the right person to solve all that ails you here.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Linkedin, Personalization] The Importance of Social Listening to Connecting With Prospects
    In fact, LinkedIn is expected to have 500 million members by 2020. Through social listening, you can engage directly with those who are talking about your brand, showing that you prioritize transparency and want to build trust and personal relationships. Social media’s popularity is continuing to rise. Attract New Business.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Linkedin, Personalization] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    ” Also, make sure to change your titles on LinkedIn, too -- hiring managers will check for consistency on LinkedIn, Leslie said. ” “Took time off for personal reasons.” ” Companies with cultures like HubSpot’s want their employees to have some personality and invest in outside interests.
  • HUBSPOT  |  FRIDAY, AUGUST 3, 2012
    [Linkedin, Personalization] How Not to Steal People's Content on the Web
    The key here is that you should not just mention the person's name, but also provide them with an inbound link. To Cite Someone's Content on LinkedIn: Proper source attribution on LinkedIn is easy as pie. Just include the link to the content you're citing in the update, and mention the person or company name. Not cool!
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Linkedin, Personalization] The 5 Pillars of a Successful Sales Pitch
    Scour their corporate website, look them up on LinkedIn, follow them on Twitter, and check them out on third-party review sites. Prove that your presentation has been personalized in the first 60 seconds. If you’re pushy or insincere on a personal level, you’ll lose their business. On the flip side, listen to your prospects.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Personalization] The Traditional Marketing Playbook Is Dead!
    It found that on average customers are ready to speak to a sales person after they have completed 60% of the information gathering required for their purchasing process. Personalization will drive higher conversion in the middle of the funnel. Are you tired of being badgered by sales people before you are ready to buy?
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Linkedin, Personalization] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    The best known examples are Staubach to Person in 1975 and Flutie to Phelan in 1984. When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. A visit to the prospects’ Facebook page will provide a glimpse into their personality. Period. Stay in touch.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin, Personalization] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 28, 2015
    [Linkedin, Personalization] Tips For Online Real Estate Videos
    Buying a house is the largest investment the average person will make in their lifetime and […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn | Tips For Online Real Estate Videos by Jayson Duncan - Maximize Social Business. Video
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Linkedin, Personalization] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    Visual content – in-person events, webinars, video – seem to be the most successful pieces of content, while informational/written pieces – case studies, eNewsletters, white papers and blogs – are also considered very effective as whole. More budget is being spent on content marketing. Content type is varied.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Linkedin, Personalization] Why you need to re-evaluate the design of your blog
    Get your OCD in check and accept that your content will appear differently for just about every person who sees it. Connect with Jon on Twitter , Facebook , LinkedIn , and Google+. Get your OCD in check and accept that your content will appear differently for just about every person who sees it. Design matters. Visuals matter.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin, Personalization] Drive Social Media Traffic to Your Crowdfunding Campaign
    Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis. Social Media Traffic Generation
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Linkedin, Personalization] Our Favorite Internet Marketing Blog Posts of 2012
    You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Connect with Mike on Google+ and LinkedIn. You can see more of the posts, articles, and information Stacy likes on Twitter , LinkedIn , and Google+ and read her blog posts here. link].
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 31, 2015
    [Linkedin, Personalization] How to Make People Fall in Love with Your Cold Call
    Did he even look at my LinkedIn to see what my position is in the company and what my potential relationship to the VP may be? The problem with the cold call I received is that the sales guy forgot that there was an actual person on the other end of the phone. Author: Chris Gillespie When is the last time that you were cold called?
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Linkedin, Personalization] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    We''ve all got to be able to get our thoughts across clearly in emails, business plans, blog posts, website copy, LinkedIn messages, etc. Personally, I''d rather do my networking online than awkwardly sidling up to people at a meet and greet -- so I try to do my networking where I''m most comfortable, on LinkedIn, Twitter, etc.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin, Personalization] What Social Selling Isn't
    LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. In person meetings will never die in sales. This post originally appeared on the Sales section of Inbound Hub. Wrong. Don’t do it.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 13, 2016
    [Linkedin, Personalization] What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
    Consumers love Facebook and Instagram, while professionals flock to LinkedIn. All this also assumes that you weren’t onboarded through a cold LinkedIn message or email that dropped you right into a buying discussion. When I was seven years old, I thought Bring Your Kid to Work Day meant I was getting a job. Defining the Divide.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Linkedin, Personalization] A Digital Marketer's Christmas Wish List
    Partly as an exercise in personal catharsis, and partly in the hope that Santa and his elves are actually listening, I’ve taken the liberty of compiling a generalized Christmas wish list for the beleaguered digital marketer in all of us. Which brings us to the last item on our list—one that is personally nearest and dearest to my heart.
  • MARKETRI  |  MONDAY, NOVEMBER 11, 2013
    [Linkedin, Personalization] Nevermind the Fear, Law Firms Need to Get Social
    The figures for LinkedIn are more promising and fit with the perception of it being a more professional social networking site: 37% of law firms and 62% of individual lawyers have a presence on LinkedIn. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Linkedin, Personalization] How to Transform Your Social Media Connections Into Real-Life Relationships
    Although you have a relationship with this person already, you haven''t taken the next level yet -- so continue to nurture it by monitoring what they''re talking about and strategically interacting with them. Ever accepted LinkedIn requests from people you don''t know, then forget about them completely? There''s even data to prove it.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Personalization] Social Selling: Step Up Your Game
    It allows for a level of service and personality that cold calling precludes, for communications between brands and buyers that are nuanced and customizable, and tailored to specific interests, needs and industries. It’s imperative that you be personal and tailored in your communications with social media users, so DO YOUR RESEARCH.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Linkedin, Personalization] An Overview of My Top Content Published Throughout 2015
    With 2016 a few days away I wanted to reflect more on the personal journey that came with creating 28 pieces of content this year before reviewing my best blog posts from 2015. a personal level this challenge lit a fire in me I didn’t know existed. It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Linkedin, Personalization] How to Be Creative in B2B PR
    Don’t let that narrow your focus too much though, platforms like LinkedIn and Facebook have also been known to yield really excellent B2B results. A short, personal note to a few of your favourite friendly journalists will have a much better chance of gaining exposure for that interesting data your client collected on [fill in the blank].
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Linkedin, Personalization] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. “MD at B2B integrated marketing firm with personal roots in PR. It’s no secret that social media is an important channel of digital marketing. Twitter is one solution. Speaker. Video Gamer.
  • MARKETRI  |  THURSDAY, JUNE 27, 2013
    [Linkedin, Personalization] Expert Blogger Shares Secrets to Success: Wit & Wisdom
    MG: Coming up with The Blunt Bean Counter name was easy because I’m a blunt person and that’s just my style. MG: While I reached out to reporters and other bloggers by email, I also shared my posts on LinkedIn and Twitter. MG: I inject my personality into my blog, so it’s in my own voice. How did he do it?
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Linkedin, Personalization] A Social Media Measurement Dashboard; One Approach
    Finally, there is your Klout score, which measures your personal influence and combines many of the engagement metrics listed above, plus LinkedIn comments and post likes. Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. . . REACH.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Linkedin, Personalization] Should Social Marketing Still Get Your Vote?
    She also discussed how customer expectations around personalization will continue to grow. Here’s the failure point though – all of that investment in social is not driving more personalized engagement, it’s not providing the nurturing that buyers want and that would increase conversion rates. Getting to Yes.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin, Personalization] How To Focus On Your Marketing Plan
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan. If you haven’t started, you’re already late. Hogwash! You know how to get started.
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Linkedin, Personalization] What are The Most Popular Social Media Tools?
    Want the same post to go to your company LinkedIn page and personal LinkedIn page. With Buzzsumo, users can search by topic, keyword or domain and see the top related content that is being shared on Facebook, LinkedIn, Twitter, Pinterest, and Google+. Stop working harder and start working smarter. Unsplash. Pablo. Relay.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Linkedin, Personalization] The Top-10 B2B Marketing Trends for 2011
    Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Happy New Year! It is January and time again for the obligatory 2011 predictions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Linkedin, Personalization] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • HUBSPOT  |  SATURDAY, AUGUST 22, 2015
    [Linkedin, Personalization] Why Your Employees Are About to Quit (And What to Do About It)
    Human resources consultant Carly Guthrie told the First Round Review that, in her experience, employees who leave because of their boss leave from a lack of confidence, not from any sort of personality mismatch. employees in LinkedIn's exit survey said they knew of them. This post originally appeared on HubSpot's Agency Post. The U.S.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Linkedin, Personalization] Skepticism on Gallup’s Gloomy Social Media Assessment
    The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” If you ask the average person to define “social media,” you’ll get a wide variety of answers. Sixty-two percent said social media has no influence at all.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 25, 2014
    [Linkedin, Personalization] 7 Building Blocks of Visibility
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Related Stories Top 9 Professional Services Marketing Lessons Learned in 2014 The Road to the Top: Personal Branding Examples in Professional Services It’s all about the Relationship: Andrew Sobel on Becoming a Visible Expert. Enjoy! The Visible Expert
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Linkedin, Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? Do you email or send them a LinkedIn invite? I had a startling revelation last week. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! There is a big difference.”
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin, Personalization] [Video] Does Social Selling Really Work?
    Thomas von Ahn of Viral Solutions recently shared with me that 58% of his company's revenue comes directly from LinkedIn initial contacts. To keep track of things, he logs conversations, tracks their needs and documents what they do, personal interests, etc. What's he doing? First off, he's got his bases covered with a decent profile.
  • 6SENSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Linkedin, Personalization] 6 Takeaways from the 2016 B2B Content Marketing Report
    When promoting content on social channels, 94% of marketers use LinkedIn compared to just 37% using SlideShare and 25% using Pinterest. The top 4 tactics cited as the most effective, in order, include: in-person events, webinars, case studies and whitepapers. What does a successful content marketing program look like? B2B Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Linkedin, Personalization] Introducing the Definitive Guide to Social Media Marketing
    Facebook, LinkedIn, and Twitter). Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. of internet users who are on it? Marketing #FOMO, anyone?
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin, Personalization] When Business Blogging Works Too Well…
    Share this on LinkedIn. Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Yikes! Digg this!
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [Linkedin, Personalization] The 20 Best Social Media Books from 2012 to Read in 2013
    The self-publishing revolution means that there is no lack of content out there to read on social media, but however subjective this list might be because it is written by a person (moi), I am hoping to steer you to books that hopefully you will consider a worthy investment of your time. LINKEDIN. SOCIAL MEDIA IN CONTEXT. B2B SOCIAL.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin, Personalization] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    LinkedIn. billion total shares generated by the articles in our study, LinkedIn accounted for slightly more than 59 million, making them the fifth-most active platform for content sharing among users. Based on the analysis below, Pinterest and LinkedIn emerged as sharing the most positive content of the social networks. Twitter.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Linkedin, Personalization] The One 2017 New Year’s Marketing Resolution You Must Keep
    Expand and deepen relationships across the top social platforms (Facebook, LinkedIn, Twitter) with integrated campaign scheduling and detailed tracking reports. Easily distribute your personalized bid books and brochures through a number of digital marketing channels. Connect with her on LinkedIn. Communicate in a New Way.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Linkedin, Personalization] 6 Trends Highlighted at Social Media Marketing World
    The other advantage of Google+ is, unlike Facebook, you’re able to see every post from every person or brand that you follow. When it comes to social advertising, Facebook still dominates the space with 90% of marketers claiming to regularly use Facebook ads versus 20% using LinkedIn ads, and 17% using Twitter ads.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin, Personalization] The 2013 Social Business Marketing Manifesto
    They need their employees to become content creators, to build their personal brands and to influence the influencers of their customers. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. And finally, I will make some marketing predictions for 2013.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin, Personalization] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    In talking with my peers and doing research for our own 2016 investment, the hot-ticket technologies seem to be: Predictive Analytics, Account-Based Marketing, Automated Outbound Demand Generation, Web Personalization, and all things Data Management and Measurement. The common thread here is personalization and automation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin, Personalization] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    And it falls all the way down to the person building websites, creating social content and building editorial calendars. As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. What is content marketing? Why is it important? Who should care? where?, and how?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Linkedin, Personalization] Social Media and the Case for Marketing Optimism
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts. The truth of course lies somewhere in the middle. Or at least predictably. Some on the call were shocked.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin, Personalization] What to Do if the Competition Stalks Your Customers Online
    Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). It’s sad for someone who has to follow and not lead. Be original, organic and true.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Linkedin, Personalization] Empathetic Marketing: How To Connect With Your Customers
    I came across your article on LinkedIn , and several people forwarded it to me and said, “Brian you should check this out for your book.” The natural instinct of the business person is to want to promote itself and put its best face forward. Leadership is just a personal expression of values. If not, you should.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Linkedin, Personalization] Defining the Modern Marketer: Why Grit Matters Most
    The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.” Check out Roland’s full post on LinkedIn for two practical tips. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin, Personalization] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social proof is the positive influence created when a person finds out that others are doing something. That person can click into the story to read the whole case study , which Codecademy laid out in a Q&A format. If a person sees that a landing page was shared a lot on social, it gives it more credibility. 2) Case Studies.
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] Best of PowerViews: Exciting Future for Inside Sales Experts
    It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Michael Brenner, SAP, Social Selling & Personal Branding. Michael also recommends that every professional look at personal branding. Enjoy! Tools.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Linkedin, Personalization] Got Dynamics? Why You Need Act-On, Too
    Act-On Anywhere is a Chrome browser-based app that lets a rep (or a marketing person) work right in LinkedIn or WordPress or other apps, while having access to images and other assets in the Act-On media library. Conversely, aligned organizations were 50% more likely to say they expect their budgets to increase. technology.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Linkedin, Personalization] The Death of Website Design
    In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 12, 2011
    [Linkedin, Personalization] The Fatal Flaw in the Job Description/Resume Process
    We post a job to Linkedin and receive hundreds of resumes from you, aspiring basketball players. Recommendations on Linkedin. And industry studies have shown that personality traits, such as coachability and ability to work well with others, is far more important than industry experience. Why doesn’t it work?
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 28, 2016
    [Linkedin, Personalization] Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs
    Translate this to Twitter or LinkedIn. If they do follow a few of your employees will all of them start direct messaging them on Twitter, sending connection requests on LinkedIn and then friending them on Facebook? How the Influencer uses Periscope or Anchor should differ from how they use LinkedIn or Twitter. not the vendor.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 28, 2016
    [Linkedin, Personalization] Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs
    Translate this to Twitter or LinkedIn. If they do follow a few of your employees will all of them start direct messaging them on Twitter, sending connection requests on LinkedIn and then friending them on Facebook? How the Influencer uses Periscope or Anchor should differ from how they use LinkedIn or Twitter. not the vendor.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin, Personalization] Interview with Dave Chaffey of Smart Insights
    I think content personalization is the biggest opportunity into 2016 for B2B Marketers. These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Personalization] 5 Mindset Shifts Marketing Leaders Must Make
    Becher emphasized the urgency of the situation: “Business will need to run in real time to facilitate personalized engagement with customers.”. Follow her on Twitter ( @ MargaretMolloy ) or connect on LinkedIn for additional insights from her CMO conversations. We all know that real change starts with a shift in thinking. Strategy
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Linkedin, Personalization] The New Digital Climate: AdTech and MarTech Join Forces
    Reason 2: The Shift towards More Personalized Engagement. Consumers are demanding a more personalized engagement with the brands they interact with. The market is shifting and demanding this merging of technologies. Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. The key take-away here?
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Linkedin, Personalization] The Death of Branding [INFOGRAPHIC]
    The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council). Read more: Pin It.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Linkedin, Personalization] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. 2) Fill in your personal information. And voila!
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Linkedin, Personalization] 3 Website Metrics to Watch Daily
    There are just too many numbers to consistently watch if you’re only one person. Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Was their one or many causes?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Personalization] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. It does require someone/team from the company to moderate the forum to prevent abusive language, personal attacks and outright SPAM.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Linkedin, Personalization] How to Create Irresistibly Shareable Content
    I would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Personalize each message with communication that is specific to the forum and person to avoid sounding robotic. Enjoy! The Place.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 27, 2011
    [Linkedin, Personalization] How to gain customer trust – Insights from Guy Kawasaki
    Zappos had the crazy idea of selling shoes to women, but they could not see them in person or try them on. This is my personal favorite. We humbly invite you to follow Find New Customers on Linkedin too. B2B Lead Generation | How to Gain Customer Trust. This past January, our reader count was about 38,000. Watch Guy here.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin, Personalization] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    The person who actually has the highest Klout score of everyone I interviewed, self-proclaimed “Social Media Change Activist” Jure Klepic is more critical of the shortfall in the way that Klout measures influence: Klout don’t measure influence. Klout says I can drive more behavior on Twitter than i can on Linkedin.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Linkedin, Personalization] Social Media Audiences Are Great, But Email Audiences Are Better
    It’s not a whole lot better on Twitter or LinkedIn. Even on LinkedIn, where most B2B networking goes down, people just aren’t in the same mindset as they’re in when they’re working through their inbox. Disadvantage #4: Person for person, email beats social media for promoting content. Let’s take it a step further.
  • PR MEETS MARKETING  |  TUESDAY, MAY 4, 2010
    [Linkedin, Personalization] Five Ways to Get Hung Up On
    To date, I have not received any info and each time, the person tries to engage me in a long phone conversation. Here are five sure-fire ways to get the phone hung up on you: Don’t respect the person’s time : Everyone is busy. Picking up the phone is an act of faith that the person on the other line has something valuable to provide.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Linkedin, Personalization] 22% of Salespeople Don't Want to Make Money
    With this kind of unfiltered, raw personal insight flowing constantly through the arteries of social media, now is the time for salespeople to keep their fingers, quite literally, on the pulse of the marketplace through social media platforms like Twitter, LinkedIn, and Facebook. 2) Develop a Personal Relationship. 72.6%
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Linkedin, Personalization] Make a Blockbuster: 8 Tips to Promote Your Webinar
    It should clearly state what the webinar is about, promote the speakers (use headshots to make it more personal), make the date and time of the event obvious, include a simple registration form, and clearly underscore the benefits this webinar will deliver to attendees. What if you gave a party and no one came? Make a promotion plan.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Personalization] How To Get Started On Twitter
    Whatever your role, the first step to a positive Twitter experience is setting your own personal goal. The objective of personal branding is to showcase your unique skills, experience and perspective on the world. It’s important to represent your views as personal opinions and not the endorsed views of your company. Want more?
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Linkedin, Personalization] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    To help shed some light on the situation, I turned to my boss, my boss' boss, my boss' boss' boss, and a few of my trusted colleagues to come up with a list of tips that'll have you feeling (and acting) less awkward with the person you report to. And when they do share personal information with you, make note of it. I have. But how?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Linkedin, Personalization] Looking for an Instagram Scheduler? Check Out Onlypult
    It’s often hard for social media managers to effectively manage Instagram accounts because that requires a person to have a mobile device available at all times. Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Looking for an Instagram Scheduler? All opinions are 100% mine. Instagram
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Linkedin, Personalization] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience. Lenovo has also used Personalized Video to get more attention amongst B2B buyers. Lenovo. MongoDB. Bulldog Solutions. About Vidyard. Media Contact: Brad Hem.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Linkedin, Personalization] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Are we equipped to personalize social interactions with customers across various channels? Establish customer experience frameworks that focus on personalization. How do we measure return on investment?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Personalization] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. Why Now Is The Time To Build Your Personal Brand. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. ” Whoa!
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Linkedin, Personalization] Out with the Old (Marketing) And In With the New
    Personal and business networks are excellent information sources to fuel decisions. Digital intelligence experts, eMarketer , reports that personal recommendations are the most trusted by US consumers by a significant margin. The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Personalization] Seven Guides to Better Copywriting
    ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? In this age of inbound marketing, content is king. But good writing isn’t easy. As Eric Siu noted recently in Is Blogging Dying?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Personalization] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). Have fun! d) All of the above.
  • LEANDATA  |  THURSDAY, OCTOBER 15, 2015
    [Linkedin, Personalization] Social Selling Gone Bad
    She preaches, often in 140 characters or less, the importance of being where the modern buyer lives digitally – Twitter, Facebook, LinkedIn and so on. She was asked to join someone’s “diverse professional network of 62K” in a recent LinkedIn invitation. They could personalize that message and make it relevant to me,” she said.
<< 1 2 ... 16 17 18 19 20 ... 42 43 >>