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  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin, Personalization] Building Your B2B Marketing Database
    First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show. Photo credit: Wikipedia. Plenty. Account name, address. Phone, fax, website. private.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Linkedin, Personalization] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Nonprofits would like to focus more time on Twitter and LinkedIn. 44% of nonprofits have only one person monitoring its social media. While it''s okay to have one person dedicated to social media, you have to keep in mind that that one person can only do so much. Survey Highlights. 98% of nonprofits are on Facebook.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 29, 2010
    [Linkedin, Personalization] 6 Social CRM Thought Leaders
    These six people are my personal favorites. Paul blogs at ZDNet and at his personal blog. He is co-author of Altimeter’s influential  Social CRM report and blogs at his personal blog “ A Software Insider’s Point of View “ Bob Thompson ( @bob_thompson ). Share this on Linkedin. Ray Wang ( @rwang0 ).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Linkedin, Personalization] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you enabled company status updates for your LinkedIn Company Page ? The reason for this shift? Hallelujah!
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin, Personalization] What Makes A Successful Social Executive?
    Fidelman allows a few of these CIOs to speak about their new social roles and the importance of those roles to their businesses.  My recent post at Blue Focus Marketing, “ 7 Personalities of a Social Executive ”, also explored the traits that make for successful social executives.  They are confident (i.e., There really is no alternative.”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin, Personalization] How To Chop Up Your Webinar Content
    Arm your co-presenters with social language and encourage them to share across their personal and corporate social channels as well. But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. Here’s how we do it.
  • HUBSPOT  |  SATURDAY, MARCH 14, 2015
    [Linkedin, Personalization] How to Use Humor to Sell More [Free Email Templates]
    Navigating Buyer Personalities. like to use Twitter and LinkedIn to understand what tone I should use to approach someone. Funny vs. Insensitive. I’m not an easily offended person, but you never know what can set someone off. This post originally appeared on the Sales section of Inbound Hub. Sales can be a stressful job.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Linkedin, Personalization] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? If you have a dedicated community manager running your social channels -- Facebook, Twitter, LinkedIn, even forums -- let people know who that person is. It lets people get to know the names, faces, and personalities behind a company. Speak. Clearly.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin, Personalization] What Social Selling Isn't
    LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. In person meetings will never die in sales. This post originally appeared on the Sales section of Inbound Hub. Wrong. Don’t do it.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Linkedin, Personalization] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
    LOTS of research on LinkedIn and other social networking sites like Facebook and Twitter, which is not something I expected to be doing. have also spent time uploading infographics to various websites and updating user groups on LinkedIn. Social media is often used in both personal life and in work life. Some Cautionary Tales.
  • LEADSLOTH  |  TUESDAY, NOVEMBER 16, 2010
    [Linkedin, Personalization] Drip Campaigns: Tips From Marketing Automation Monday
    One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Database Segmentation.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Linkedin, Personalization] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    Promoted it on Twitter , on LinkedIn , and through other channels. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective." They meet their promise. Day 1. Day 2. Day 3.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [Linkedin, Personalization] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    Compelling content is personal. You can also follow Find New Customers on LinkedIn too. “Email is the backbone of business today. All b2b sellers rely on email. It’s cheap and effective.” ”  Kevin Daum, Inc. columnist for Inc. at Meet the Media. Check it out! We need to peel back that onion a bit.
  • VIDYARD  |  TUESDAY, DECEMBER 10, 2013
    [Linkedin, Personalization] Tips for Running Successful Event Campaigns
    Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc.,
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Linkedin, Personalization] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Linkedin, Personalization] 7 Ways to Get Non-Marketing Employees to Blog
    To find out the challenges and see if there are any common answers, we posed the following to B2B marketing professionals on LinkedIn: The results were incredibly diverse and interesting. If the content created by any non-marketing person is shared widely, then the recognition itself is a powerful motivator,” ".we So what can be done?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 1, 2011
    [Linkedin, Personalization] Swish! How The Phoenix Suns Used Fan History To Drive Sales
    Or witnessed that first gravity-defying dunk in person. And savvy sports marketers are constantly attempting to tap into fans’ personal histories with a team. Titled “Legends”, the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team’s legacy. LinkedIn. Facebook.
  • SMALL MANUFACTURER BLOG  |  MONDAY, OCTOBER 17, 2011
    [Linkedin, Personalization] Why Blogging Makes Sense for Small B2B Companies
    If you’re a B2B company using social media, including Twitter, FB or LinkedIn, then a blog should definitely be part of your strategy. Show your personality — The one thing I love about working with small companies is the fact that they have so much personality. Why do I say this? We need to write about it.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Linkedin, Personalization] How To Build Sustainable Relationships With Your Advocates
    It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This post is the third in a three-part series advocate marketing. Check out part one and part two. .
  • SALES LEAD DYNAMICS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Linkedin, Personalization] To Get More Referrals, Stay On the Radar Screen
    Your contact database and LinkedIn connections. Prioritize the list based on your familiarity with the person or the value of the connection. Schedule the next contact immediately after talking to the person, for say, 90 days later. It’s hard to predict when or from whom you’ll get a referral. They’ll remember you. Make A Plan.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2011
    [Linkedin, Personalization] The Marketing Forum: Integrating Social Media
    In it, I discuss: How business is personal and people want to do business with other people, not companies. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. And this is not just a question for our marketing mix. It also applies to our business at large. Social media is a platform for change.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 4, 2013
    [Linkedin, Personalization] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
    Voicemails are torture, even for personal ones. Focus on 1-3 important points, use bullets, and make the next step clear and easy for them. < 30 seconds for someone to evaluate your LinkedIn profile – According to the people at LinkedIn Sales Solutions , the vast majority of people look only at your picture, headline, and summary.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Linkedin, Personalization] 4 Killer Tips to Boost Social Content Sharing
    They’re writing their own content and using tools like LinkedIn Publish or even their own personal branded blogs to disseminate content. Jack Kosakowski from Act-On is also building a very strong personal brand using LinkedIn Publish. Moreover, it’s all about execution. An insane amount of it, if I may add. How painful!
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 28, 2010
    [Linkedin, Personalization] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
    For B2B marketing purposes, I recommend blogging, LinkedIn and Twitter. Every person you connect with can be a future customer, partner or referral source.  What works when a person first hits your website is not what will work when they are in the later stages of the sales cycle. . You can find that article here. 
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Linkedin, Personalization] “Stop Asking Employees To Tweet” Says GaryVee
    In his book The Thank You Economy ,  Gary says that it is the company who  cares the mos t about their customers and makes them feel like they have a  personal connection  will succeed. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin, Personalization] 10 Ways to Mix Up Your Visual Content on Social Media
    Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). 2) Plan visual content for every day of the week. LinkedIn: Once per day. Quote graphics and industry tips are great ways to add a personal touch to your social pages. The best answer: a variety. December 6, 2014.
  • ANYTHING GOES MARKETING  |  TUESDAY, MARCH 24, 2009
    [Linkedin, Personalization] Sharing Space: Marketing and Sales
    personally wouldn’t have it any other way. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. You may have the following reactions: I don’t think this is a big deal. They should repaint the white lines and repave the cracked pavement. Right Now.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Linkedin, Personalization] Marketing And The Internet Of Things
    He argues that machine-to-machine communications will allow the rest of us to personalize a customer experience the way Amazon does. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Talk about Big Data! What is The Internet of Things?
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Personalization] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Adam Holden-Bache presents a dozen tools that can “help event organizers extend an event’s visibility, attendance and pre-event conversations,&# from LinkedIn Events and Facebook Events to build attendance, to location-based services for event check-in, to Slideshare for leveraging presentation content after the event. Flowtown. Klout.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Linkedin, Personalization] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
    B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event.
  • SALES CHALLENGER  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Personalization] The Secret to Social Selling
    In previous blogs we have given you practical advice about  getting onto LinkedIn , and ways that  corporations have supported reps  to get into Twitter and blogging. If you aren’t reflected as a person it will be hard to connect to (and sell to) other people. But how do corporations proceed without a developed social selling strategy?
  • LEAD411  |  TUESDAY, AUGUST 26, 2014
    [Linkedin, Personalization] B2B Email Lists Buy Guide
    For example, Linkedin is a high quality data provider correct? You would be amazed at how many people named “Pat McGroin” and “Ivanka Tinkle” have profiles on Linkedin. So even Linkedin has tons of bad data. Call the phone numbers to see if the person does exist at the company and that the phone # is correct. ZoomInfo.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Linkedin, Personalization] Tips and Tricks for Using Hashtags on Social Media Sites
    They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. No Hashtags for LinkedIn. LinkedIn tested hashtags for a bit, but abandoned them in 2013. However, Posting updates with hashtags on LinkedIn may make you look bad. Network. Search by hashtag?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Linkedin, Personalization] The Death of Salesmen, Really
    You need to know the business or person you are going to call first. Get the person talking. Photo on Flickr by MonomoyTheatre, Some Rights Reserved. This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. ” I was silent, waiting for the ideas. Nooooooo!
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin, Personalization] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    LinkedIn. billion total shares generated by the articles in our study, LinkedIn accounted for slightly more than 59 million, making them the fifth-most active platform for content sharing among users. Based on the analysis below, Pinterest and LinkedIn emerged as sharing the most positive content of the social networks. Twitter.
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 5, 2010
    [Linkedin, Personalization] Writing is a Critical B2B Marketing Skill
    Sure, you can still outsource writing projects, but some of these arenas for participation require real-time content development with a personalized touch. LinkedIn is a case in point. " a guy at a cocktail party was asked. "I'm a brain surgeon," was the reply. "What do you do?" Writing is a skill.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [Linkedin, Personalization] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation. Research.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin, Personalization] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. Follow him on Twitter @JamesHahnII or LinkedIn. In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. The B2B Myth that Will Never Die.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Linkedin, Personalization] Book Review: The B2B Social Media Book
    With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. person who has 100 tickets has a much better chance of winning the lottery than a person with only one ticket. Relationship-based sales.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin, Personalization] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    visits in which the person left your site from the entrance page without interacting with the page). On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. That metric is overall traffic, or the number of visits to a website. solid benchmark for B2B firms to aim for in this particular metric is 2.00.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin, Personalization] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Will we see new models required to activate employee personal brands ? And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Or is Big Data the Future of Marketing?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Linkedin, Personalization] 6 Brilliant Uses of Video
    Genius.  (For the record, this is my personal favorite video on this list.). LinkedIn. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The RSA’s Drive – The Surprising Truth About What Motivates Us. Everything changed after this video came out.  Simplicity became high art.  Really. 
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Linkedin, Personalization] 4 Steps To Align Your Sales Approach With Inbound Marketing
    buyer persona is a semi-fictional representation of the person who influences a purchase. By having this information, you’ll be able to give the prospect a more relevant and personal experience. Check LinkedIn to read your lead’s profile, see if you have any shared contacts or groups. Here''s how to align the methods. Targeting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin, Personalization] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. Among other things, personal branding involves an understanding that you have a public image (whether you want to or not). linkedin. ReadWriteWeb.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 2, 2010
    [Linkedin, Personalization] Blogging Services: Content Marketing for Coaches
    have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Share this on LinkedIn.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin, Personalization] 43 Bright Ideas for Promoting Your Lead Gen Content
    Each person who tweets to their audience about your content gets it in front of additional people who are not in your network. LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. Social Media. Email.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Linkedin, Personalization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations. Image credit: Young Digital Lab.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Personalization] Is Social Media the New Cold Call?
    Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. There are many alternatives to cold calling. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts. Prospecting Sales 2.0
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 11, 2010
    [Linkedin, Personalization] Content Marketing Biases: Your Attitude Is Showing
    Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment. Share this on LinkedIn. Don’t believe me? Digg this!
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 17, 2009
    [Linkedin, Personalization] The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making
    The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used. Is this person knowledgeable? How do they compare to traditional off-line networking? Credible?
  • MEASURABLE MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Linkedin, Personalization] Infographic: Finding the Right Social Platforms for Your Business
    Facebook is great for interacting on a more personal level, and it can also act as the "social hub" of your business, centralizing contact information, news, company history, etc. LinkedIn is best for showcasing professional accomplishments (including company wins and developments) and building connections with professionals in your industry.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin, Personalization] What Are the Best Social Media Platforms for B-to-B Companies?
    According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook  are the top 3. Here are some highlights from the post: Facebook is more personal. LinkedIn is a great way to connect with other businesses in your industries. Over 56% of B2B marketers acquired new business partnerships through social media.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 29, 2012
    [Linkedin, Personalization] Savvy Week in Review: June 29th
    Based on my own, personal research study, a vacation might be just the thing to amp up your marketing. Key Tips for Using LinkedIn Profiles To Demonstrate Your Content Marketing Expertise – by @CarlFriesen via @junta42. Summer is in full swing, but the bloggers don't seem to be taking much of a vacation. by @_AnnTran.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Linkedin, Personalization] Email bankruptcy and internal social networking
    Because email is peer-to-peer in nature, we frequently see email threads percolating unevenly throughout the various branches of “to”s, “cc”s and “bcc”s, with no single person being aware of everything that was said, or of everyone who participated in the conversation. Credit: Wikipedia.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] 25 Sure-fire Ways to Grow Your Email List
    LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. If LinkedIn isn’t part of your social media strategy , it should be ( source ). Maintaining a smart, well-cultivated email list is essential to building profitability in your business. Email Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 11, 2011
    [Linkedin, Personalization] The High Cost Of Bad Data
    If the sales person earns $20 an hour, that’s another $3 to add to the price of the record. Not Current Data : While the sales person is on the phone he realizes that Michael Smith is no longer the marketing manager but has been promoted to Marketing Director, and that he should be really talking to the new marketing manager.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 23, 2012
    [Linkedin, Personalization] Profile Byte: PR Fly Zone on Social Media’s Radar
    Channel Goldilocks in determining the right amount of PR “personality” for your social business profile—not too little, not too much. ” From a social business perspective, what makes more sense for the PR management function:   personality   or   character ? Indicate personal account information where relevant.
  • MARKETRI  |  MONDAY, JULY 9, 2012
    [Linkedin, Personalization] Stop! Don’t Hire a Professional Services Marketing Professional Without These!
    One of the things that I love most about LinkedIn is its ability to function as a completely updated Rolodex. Before LinkedIn, I never realized how often my fellow marketers move around! You have an expectation that this person will help your firm to grow and reach its goals. Someone gets promoted, you get dinged.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Linkedin, Personalization] 4 Tips To Becoming A B2B Marketing Insider (and More)
    Towards the end of my tenure at Bliss, with the help of mentor Elizabeth Sosnow , I began incorporating Twitter, Facebook, LinkedIn and SEO, as part of comprehensive PR and communications programs for clients. So far, I’ve held social media 101, LinkedIn, Twitter, Facebook, blogging and analytics trainings for management and the sales team.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 25, 2012
    [Linkedin, Personalization] 11 Tips For Your Voice Mails To Increase Response Rate
    First and foremost, do a quick check on Linkedin or Zoominfo and confirm that the person you are calling is at least in the right department. Instead, try using phrases similar to “When we last spoke…” or “When we discussed _ a few months ago…” to provide more personalization. Guess what?
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin, Personalization] Does Your Marketing Consultant Have Bench Strength?
    One person can’t possibly get everything done or have all the needed skills, or can they?   The answer is “Yes!” Check how many connections the consultant has on social networks, especially LinkedIn. How can you assess your marketing consultant’s resourcefulness or “bench strength”?
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Linkedin, Personalization] Skepticism on Gallup’s Gloomy Social Media Assessment
    The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” If you ask the average person to define “social media,” you’ll get a wide variety of answers. Sixty-two percent said social media has no influence at all.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Linkedin, Personalization] Social Media For B2B Salespeople? Really?
    Today I go to LinkedIn and learn about my prospect, their company, and other members of their company. I don’t have to guess on who we both may know. On Facebook I find family photos, his passion for golf, and get a feel for him or her as a person. I may see that he is also friends with some others folks that I am close to. You can’t.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 6, 2014
    [Linkedin, Personalization] How to Write an Effective Sales Prospecting Email
    Introduce yourself and ask if they would be the appropriate person within their organization to discuss your product or service. This information is helpful for the prospect to have handy in case they have a few minutes to check out your company website or look you up on LinkedIn. You get to work and you check your work email.
  • SYNECORE  |  MONDAY, DECEMBER 10, 2012
    [Linkedin, Personalization] Google+ Communities: Good for Users, Marketers, and Google
    With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google. The multi-media functionality of Communities gives marketers a number of ways to engage with target their audience on a more personal level.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 20, 2011
    [Linkedin, Personalization] Google Plus and B-to-B Users – How To Get Started
    Currently, Google is only allowing personal profiles and it’s an invitation-only party. Google Plus features what I call hyper-personalization, allowing you to segment your connections in any way that you choose and sharing with select groups of people. And you can add one person to as many circles as you’d like. What it is.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin, Personalization] The Biggest Gap in Marketing Software Selection Isn't Product Information
    That’s not terrible, at least by my pitifully low personal standards. Companies like g2crowd (my main point of reference here, although not my friend’s business) do a reasonably good job at controlling for these by requiring users to verify their identity by logging in through LinkedIn.
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Linkedin, Personalization] Marketing with VIDEO CONFERENCING / WEBINARS
    Many have not yet fully embraced or grasped the power of this technology, perhaps for fear of losing ‘the personal’ touch or the ‘face to face’ meeting scenario. LinkedIn. This technology can change the world ! Facts : · Google loves Video ! Internet Video traffic is now 40% of consumer internet. What is a Video Conference / Webinar ?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Personalization] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    social marketing can help you build and maintain lasting, personalized relationships with your customers. For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. 4. Segment and trigger based on downloaded content.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin, Personalization] Google Launches A More Social Search
    In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. It now doesn't matter if you rank in the top slot for a certain keyword, because Google is quickly scaling personalized and social search. A battle is happening in the Silicon Valley.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Linkedin, Personalization] Get & Keep Customers with iPhone Apps
    LinkedIn. With the amazing plug-ins LinkedIn has recently developed, you can manage both your professional and social networks through the site. The LinkedIn mobile app. You can now manage professional and personal activity from your phone, from anyplace at any time. Thanks, Henry. We’re big believers in mobile.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin, Personalization] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? Brian : Well, I think the visibility is the biggest one.
  • B2BMARKETINGSMARTS  |  SUNDAY, NOVEMBER 22, 2009
    [Linkedin, Personalization] Two simple B2B marketing ideas I wish I’d thought of.
    It’s there up front, right on the first navigation tab. I’m not personally familiar with Delivra, so this is not an endorsement of its services. Simple Idea #2: Many apologies to whoever wrote about this on a blog post or on LinkedIn, but I read this idea over a month ago and didn’t make note of where. Save it. Print it.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [Linkedin, Personalization] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    Agent Zero is the person who always knows how to connect other people. It's the person who's at the elbow of every deal. JDGershbein and @LewisHowes are great resources for LinkedIn. The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Linkedin, Personalization] K’s Top Five for the Week – February 20
    This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog. This particular person has been keeping in contact with Ardath on the tactics being used and the results they’ve achieved. Share this on LinkedIn. Enjoy! by @savvy_b2b.
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Linkedin, Personalization] Choose the Right Social Networks to Boost Your Business
    Professional networks: LinkedIn, Viadeo and Xing. LinkedIn is the most widely used professional social network, with 296 million users in over 200 countries. LinkedIn has increasingly become a great source for content as well, with its Pulse program that curates content written by LinkedIn influencers. hear you. license.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin, Personalization] 3 Alternative Ways to Find Great Content to Share on Twitter
    Aaron is very social on Twitter, so if you haven’t been following him, you’re missing out on great tweets and getting to know a great person. Neal actually covered most of the ways that I personally use to find great content and tweet.  I use 4 out of 5 that that Neal recommended in his post. They are: 1) Chirrps.
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin, Personalization] Social Business Readiness: 5 Questions for Human Resources
    It is not uncommon for job dissatisfaction to "leak out" on social media sites, especially those where personal and professional disclosure is often intermingled -- think Facebook and Twitter. Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Social Human Resources
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Linkedin, Personalization] 6 Ways Social Media Marketing Is Changing (For the Better)
    And, unlike the loss of LinkedIn Answers , I’m feeling pretty good about them. Pull social media intelligence into your sales calls: Before calling up leads, make sure you’re aware of the content your leads are sharing on sites like Twitter or LinkedIn. We’ve been at this social game for a while now, you and me. Timeline.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin, Personalization] Savvy Speaks - Networking Like a Pro
    You will be perceived in a favorable light as a person in the "know" and the friend / associate you refer them to will be thankful for the tip of the hat. Instead of worrying about finding a way to pitch your products or services, ask about the other person's interests, challenges, goals, etc. Heather. Stephanie. Michele.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Linkedin, Personalization] Intermediate Techniques to Build a Better Email Marketing Campaign
    In this type of campaign, the pace and order of content is preset, but the individual receives it on a more personalized basis. This allows you to target your audiences in a highly personalized way. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Offer strategies. Email open rates. HubSpot.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Linkedin, Personalization] For Social Media to be Successful, Sales and Marketing Need to Work Together
    Who knows better what types of things a customer wants other than the sales person? You can even get them talking about LinkedIn and get them connected with each other. Salepeople often have little exposure and experience with social and tend to shy away from it. Ways to engage customers and potentials.It Care to share?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Linkedin, Personalization] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    And even though they are often spoofs, this type of marketing has a few key benefits that last beyond the first of April: 1) Build Your Brand Personality. Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are. This can be especially powerful.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin, Personalization] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content. Social.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Linkedin, Personalization] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
    One of the themes that came up during the Q&A portion centered on how to separate "business" from "personal" in your marketing. think the lines can be blurrier between personal and professional. And it's really hard to like a faceless, personality-less ( so not a word, but work with me here) business. Question. Perhaps.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Linkedin, Personalization] Is Your Social Media Strategy Dynamic?
    Every second 2 new members join LinkedIn. According to a Forrester report , 81% of B2B decision-makers use LinkedIn, with 26% using it primarily for business and 48% using it for both personal and business purposes. There are three critical pieces to successful marketing on LinkedIn. And if you’re not using it – why not?
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 14, 2010
    [Linkedin, Personalization] Blog Checklist: 10 Items BEFORE You Publish…
    Share this on LinkedIn. Blog Content: Are you personal… or all business? What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually. Add image.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin, Personalization] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! No one else does this and not a single person has created his or her own marketing show. My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Just create your own show!” really want to bring this show back.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 2, 2010
    [Linkedin, Personalization] Social Media and the Contact Center for Dummies
    There’s a bewildering variety of social networks out there, including Ning, Linkedin, Orkut, MySpace, and Facebook.  In fact, Facebook is now the most popular website on Earth – surpassing Google. Just had the pleasure of reading this great book by Paul Dunay, Buzz Marketing for Technology with Colleen Totz Diamond. Radian6.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JULY 10, 2014
    [Linkedin, Personalization] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. LinkedIn now tells you how many profile views you get. With a Fitbit tracker, for instance, you can track your steps, calories burned, weight loss, etc. 1980).
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Linkedin, Personalization] 7 Targeted Social Networks Niche Marketers Should Try
    You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. Think of it as a much broader version of LinkedIn Answers ! It also includes an athlete directory to search by person or location. Find inspiration!
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Linkedin, Personalization] 5 Places to Promote Your Business' Social Media Presence
    I can't even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that. If someone is willing to Like your Facebook Page and they are also on Twitter and LinkedIn, they'll likely be interested in your presence on those sites, too. 5. they're impossible to find!
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Linkedin, Personalization] How to Save Time & Effort with Your Social Media/Facebook Posting
    Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Or do they? No problem.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 26, 2012
    [Linkedin, Personalization] What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured
    According to its website , it measures the influence of a person or a brand by taking into account content posted on the major social networks, which drive online trends and user action. Almost six months ago I blogged that marketers would decide on the fate of Klout. What’s your final word on Klout?
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Personalization] How to Build a Great B2B Community on Facebook
    The social network of choice for many B2B marketers is LinkedIn. You’re also competing with other brands, a person’s friends, family, network, etc. We know you (yes, you B2B marketer) are skeptical. 51% more likely to make a purchase after they “liked” a brand on Facebook. Symantec. Neenah Paper. What makes these examples outstanding?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Linkedin, Personalization] Why hiring a search marketing firm is a waste of money
    Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Sorry Search Marketing firms. We don’t need your help. It’s a powerful statement. have bad news for all of them. Amen, Mike.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Linkedin, Personalization] Turn Your Business Competition Into Valuable Allies
    And, best of all, we''ve created a community that''s supportive both personally and professionally. LinkedIn is a starting place. I used to hate my direct competitors—every last one of them. They were evil. They were after me, trying to steal my best prospects and clients. My guard was up whenever they were around. Yes, I said months.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Linkedin, Personalization] Preference Management: Part 1
    Knowing the right thing about the right person at the right time can be the difference between selling a product and making a favorable impression or disappointing a consumer and turning him towards a competitor. Connect with us on  Twitter ,  Facebook , and  Linkedin It’s clear that companies must invest in preference management (i.e.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 13, 2013
    [Linkedin, Personalization] Four critical Social Media Lessons I learned from my 4 year old
    Whether you are a person, a business or a brand on the social web, you’re going to get knocked around a bit. You have a world full of folks on Twitter, Facebook, LinkedIn, and G+ willing to connect with you and share new content and ideas. Be the person you want to meet. By Jessica Rogers, {grow} Contributing Columnist.
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