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  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 27, 2013
    [Linkedin, Personalization] Networking 101: Schmooze or Lose
    The “know” and “like” parts come from learning about each other’s personal lives more than your business lives. Check out her LinkedIn profile and website. speak from personal experience. Invite her to view your LinkedIn contacts to see if there are any fits (you have to connect via LinkedIn first). This is a quiz.
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Linkedin, Personalization] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    Both personally and professionally, I'm sure many others value the instant gratification as much as I do! Personally, when I download apps for blog pages, I'm definitely more likely to check in often than if I have to remember to go on to a Web site. 3. I don't know how I ever lived without my smartphone. Use QR Codes.
  • HINGE MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Linkedin, Personalization] Assessing Your Team’s Chemistry to Increase Productivity
    An effective way to create better harmony in the workplace is by having the team take a Business Chemistry personality test. Another example of a test that many take to compare personalities is The Myers & Briggs personality test. want to be known as the sarcastic, go-getter, OCD, blunt, and honest person. Now what?
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [Linkedin, Personalization] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing.  It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Linkedin, Personalization] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. While this is a new capability, we expect it to become more sophisticated over time.”
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Linkedin, Personalization] Why Your Benchmarking Approach is Ruining Your Business Intelligence
    Erin is a regular contributor to their blog and to LinkedIn Answers. There is a certain sense of personal satisfaction in knowing you are “beating the competition.” Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. mean, take a look at the screen grab below. Hint: probably not).
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Linkedin, Personalization] Facebook paid sponsored content will meet you only halfway
    Broad appeal: education, kids, learning, and something I personally wrote on the Huffington Post. LinkedIn to Launch Sponsored Posts (socialtimes.com). would sponsor three Facebook posts. OK, Why not, right? needed all the help I could get because who owns their own Concept2 rowing machine anyway? Seriously Related articles.
  • DOCALYTICS  |  THURSDAY, MAY 28, 2015
    [Linkedin, Personalization] Social Selling Tips: Share With Your Network in Mind
    With all the sharing taking place across sites like LinkedIn and Twitter, it is often very difficult to drive much engagement and meaningful interaction with the content you post. That’s not to say it is not worth taking time to engage with B2B Marketing and Sales peers on LinkedIn. See how I did that? Tip 2: #SelfPromote Thoughtfully.
  • MARKETING ACTION  |  TUESDAY, APRIL 16, 2013
    [Linkedin, Personalization] Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18
    It’s all called content marketing, and it strives to deliver that more personalized message that leads to conversion. Content marketing is a huge trend, but it’s not a fad. Everybody’s doing it, and everybody wants to do it better. But they don’t necessarily lead to revenue. Content Marketing Corporate Content content marketing
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 18, 2010
    [Linkedin, Personalization] 7 Ways to Sell Social Media to Your Marketing Department
    Do they have a LinkedIn Logo somewhere on their home page leading you to their Company Profile or Group? Are their Sales & Business Development professionals connected and active on LinkedIn? You can also try searching through LinkedIn Events for appropriate seminars or even webinars. 7) Bring in an Experienced Consultant.
  • VIDYARD  |  TUESDAY, JANUARY 19, 2016
    [Linkedin, Personalization] 5 Fixes for Common Account-Based Marketing Faux-Pas
    Website personalization. On LinkedIn? In person? If you make direct mail personal enough, it will stand out among the hundreds of generic, digital messages that bombard decision-makers every week. B2B marketers in almost every industry are getting their feet wet with account-based marketing. Don’t do that. Through email?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 23, 2012
    [Linkedin, Personalization] 4 Steps on How Focusing on People, Not Contacts Will Increase Your Revenue
    Looking at our friend, Anakin Skywalker, it is clear that there is more to a person than what you see on a business card.  The sales professionals who are making it in your industry are the ones leveraging unique people insights gleaned from social media and other resources to reach the right person, with the right message, at the right time. 
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin, Personalization] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    LinkedIn. billion total shares generated by the articles in our study, LinkedIn accounted for slightly more than 59 million, making them the fifth-most active platform for content sharing among users. Based on the analysis below, Pinterest and LinkedIn emerged as sharing the most positive content of the social networks. Twitter.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Linkedin, Personalization] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Find Infer on LinkedIn. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin, Personalization] Twitter By The Numbers: Are You Listening to 100 Million Voices?
    “Should I  separate my business and personal social profile s?&#. feel I am only sharing great content and it has allowed me to interact more personally with my followers. You can also connect with me on  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. But what do these numbers really mean?
  • KAON  |  FRIDAY, JANUARY 8, 2016
    [Linkedin, Personalization] Stop presenting- Start engaging!
    Even if the sales team suddenly became experts at crisply articulating the company’s differentiated value proposition it still wouldn’t provide the knowledge that customers needed in those situations when the  sales person was not present. Originally posted by Gavin Finn on LinkedIn. Just stop doing that.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Linkedin, Personalization] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand''s. Everyone''s doing it. Tweeting. Following. Friending. Tweet This Stat].
  • ACT-ON  |  THURSDAY, MARCH 17, 2016
    [Linkedin, Personalization] The State of Social Media Engagement and 3 Proven Ways to Boost It
    They expect more personalized and useful communications, along with white-glove customer service. Both LinkedIn and Twitter actually saw very modest upticks in interactions per post. You can also get similar data via Buffer for LinkedIn, which has far fewer free tools to measure activity than Facebook or Twitter have. Use “RT”!”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin, Personalization] How To Chop Up Your Webinar Content
    Arm your co-presenters with social language and encourage them to share across their personal and corporate social channels as well. But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. Here’s how we do it.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, NOVEMBER 25, 2012
    [Linkedin, Personalization] 4 Ways to Find Top Digital Talent
      There are so many good people actively looking, especially in New York, LA, San Francisco , Boston, Philly, Austin, the DC suburbs and Chicago that you can ping your LinkedIn or Facebook network and turn up six candidates in 24 hours; one better than the next.   Factor in personality and power relationships. Others don’t.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Linkedin, Personalization] The Content-Ready Buyer Persona
    What personality traits are common across the segment? First Person Scenarios. It puts you in their shoes as a “Day in the life” of the persona told in first person, as if they’re directly speaking to you. Remember LinkedIn groups and topics, and industry associations as your personas may be engaged with them. This
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin, Personalization] Developing a Social Media Marketing Strategy in Technology
    The top two marketing methods for reaching prospective buyers of your technology services are to develop a personal relationship and to showcase knowledge of the buyer’s specific issues. For most target audiences, LinkedIn will be the most effective channel. LinkedIn, Twitter and YouTube work well for promoting your new content.
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Linkedin, Personalization] Marketing to Millennials: Does it Matter to You?
    Beyond that, it goes against nearly everything that modern marketing, which is based so much on extreme personalization, stands for. Do research and market to similar subsets of people based on buying behavior and personal interests– do not market to massive groups of people that were born within 20 years of age of each other. Elusive.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Linkedin, Personalization] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    ” Also, make sure to change your titles on LinkedIn, too -- hiring managers will check for consistency on LinkedIn, Leslie said. ” “Took time off for personal reasons.” ” Companies with cultures like HubSpot’s want their employees to have some personality and invest in outside interests.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin, Personalization] 12 Brilliant Ways To Save Time on Social Media
    Maybe it’s answering one question a day on a LinkedIn group. Or liking even one person’s update on LinkedIn. How much time do you spend on social media every week? An hour? Four hours? Forty? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s time to stop. Immediately.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Linkedin, Personalization] List Buying: 3 reasons why this tactic can be deadly for marketers
    You don’t recognize the company or person who sent it. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Tweet Editor’s Note: Buy, build or both? Today, she explores the downsides of list buying. It’s the start of a three-part series.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Linkedin, Personalization] 8 Steps To A More Effective B2B Content Marketing Program
    recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Swayy for personalized content discovery. There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin, Personalization] Content Marketing Tips: Get Your Stories Straight
    Most of us are intimidated when it comes to having to write something personal and public. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on LinkedIn. Good content marketing requires good storytelling. More will be revealed.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Linkedin, Personalization] 5 Ways to Increase Webinar Attendance
    How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. Give webinar attendees access to the speaker.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin, Personalization] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Mass emails should not be used as much on warmer lists, because they are less personable than phone calls. In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. With more and more sales leaders implementing new strategies, it''s important for inside sales rep to keep up with the trends.
  • SAZBEAN  |  FRIDAY, OCTOBER 21, 2011
    [Linkedin, Personalization] How to Cater Your Marketing Strategy to Different Social Networks
    Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still ‘follow’ as many people? Step 1: Create a Personal Account. Just as all audiences are not the same, neither are all social media sites. Think about it. News & Notes
  • B2B IDEAS @ WORK  |  WEDNESDAY, JULY 20, 2011
    [Linkedin, Personalization] The B2B Inbound State of Mind: Build the Brand
    Feed your blog posts to your Twitter and LinkedIn accounts. Include button links to share your blog on Twitter , LinkedIn , Facebook and Delicious. Answer questions on LinkedIn , Quora and Focus. Make personal and company recommendations on LinkedIn. Create a LinkedIn group related to your business.
  • HINGE MARKETING  |  MONDAY, MARCH 17, 2014
    [Linkedin, Personalization] 10 Ways B2B Content Marketing Goes Bad
    prospect who has accepted an offer for a free personal consultation, by contrast, is further along in the process. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Still, many firms struggle to make content marketing work for them. Typically, firms run into a common set of problems. The wrong resources.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin, Personalization] Blog Design Blink Test: Simple, Easy Navigation
    As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Your other accounts, Twitter, Facebook, LinkedIn, etc. A way to see and hear you with a video clip. Navigation/Simplicity  (Layout, use of white space and read more). Navigation/Simplicity.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Linkedin, Personalization] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    This gives companies -- especially brick-and-mortar shops -- the chance to market themselves and personally get in touch with their audience. Things You Might Have Missed on LinkedIn. LinkedIn is critical for all marketers, but B2B marketers, in particular. oh man, is there some cool stuff there for marketers! Ask a Question.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Linkedin, Personalization] Social Media Marketers: Are You Getting Social Media Wrong?
    Case in point: I received a LinkedIn Group message this week from a leading American university (currently ranked in the Top 15 according to the US News & World Report ) that was, in essence, trying to sell me on their Executive MBA program in an impersonal letter. Why would you ignore the numbers? Create your own masterpiece.”
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin, Personalization] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Of the people using social media, 38% said they use it to ask for suggestions and recommendations from other users, and a whopping 73% use it to browse existing discussions of the product (on sites like LinkedIn and Quora). Links are more likely to be clicked if they’re shared by a real person. The answer: social proof marketing.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Linkedin, Personalization] 11 Myths of Social Media Marketing
    This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Share this on LinkedIn. Social media marketing is really hard.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin, Personalization] Top 10 B2B Inbound Marketing Predictions for 2015
    The ability to not only identify a user’s location but also understand its context, determining whether a person is at home, in the office or even at the gym, will take personalization to the next level. Marketers can then steer users toward a specific destination (online or in person) early in the decision-making process.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Linkedin, Personalization] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    We added the Zoho CRM, Act-On marketing automation, LinkedIn marketing, web real-time chat, and a content marketing and social media plan which includes a blog and curated news site. You know, if a sales person calls someone and ask the generic question, “Can I help you?”, That content then is going into LinkedIn, Twitter and Facebook.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Linkedin, Personalization] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    The Inner Circle includes is the Key Influence group including employees, partners, customers, active prospects, personal contacts, and blog contributors.  LinkedIn), affiliates, industry influencers, press, and analysts.  Those farthest away do not even know that you exist.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Personalization] How to Build a Great B2B Community on Facebook
    The social network of choice for many B2B marketers is LinkedIn. You’re also competing with other brands, a person’s friends, family, network, etc. We know you (yes, you B2B marketer) are skeptical. 51% more likely to make a purchase after they “liked” a brand on Facebook. Symantec. Neenah Paper. What makes these examples outstanding?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin, Personalization] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    In talking with my peers and doing research for our own 2016 investment, the hot-ticket technologies seem to be: Predictive Analytics, Account-Based Marketing, Automated Outbound Demand Generation, Web Personalization, and all things Data Management and Measurement. The common thread here is personalization and automation.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 26, 2011
    [Linkedin, Personalization] Five Ways B2B Marketers Can Get the Most from Facebook
    They prefer LinkedIn, a professional network that's all about getting business done. Facebook has about as much in common with LinkedIn as a Hawaiian shirt does with a three-piece suit. LinkedIn is nine-to-five and Facebook is after-hours. Facebook's audience also skews much more heavily toward women: 62% vs. 45% for LinkedIn.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 18, 2012
    [Linkedin, Personalization] 6 Ways to Create and Share B2B Social Media Content Without a Blog
    LinkedIn. Companies can now post status updates on LinkedIn. Even though you may have a newsfeed on your LinkedIn company page, posting the most important ones as status updates will show them to your company’s network. 4. And you can use your social channels to share your content and bring visitors to your site. Email.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin, Personalization] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. actually happens. I’ve personally had someone do this to me and it didn’t exactly inspire a warm and fuzzy feeling. Discretion should be used when connecting on LinkedIn.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Linkedin, Personalization] Making MarTech Investments? Bet on the Customer
    Looking forward, there’s a rapidly emerging class of customer-centric technologies to consider for investment, such as omni-channel personalization, predictive analytics, machine learning, and automated demand gen that provide new capabilities. Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin. Sounds simple, right?
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin, Personalization] Building Your B2B Marketing Database
    First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show. Photo credit: Wikipedia. Plenty. Account name, address. Phone, fax, website. private.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Linkedin, Personalization] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Linkedin, Personalization] RedPoint Offers Broad, Deep B2C Marketing Automation
    They will be soon applied to select offers for Web personalization. Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. This diminishes most products’ independent profiles (Aprimo is the exception), although they are still selling nicely.
  • WRITING ON THE WEB  |  TUESDAY, JULY 5, 2011
    [Linkedin, Personalization] Are Your Content Readers Thinkers or Feelers?
    If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. The  Myers-Briggs Personality Inventory is a method for helping people match their communication styles to others’ personalities.  In what ways does it reflect your personality type?
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Personalization] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Adam Holden-Bache presents a dozen tools that can “help event organizers extend an event’s visibility, attendance and pre-event conversations,&# from LinkedIn Events and Facebook Events to build attendance, to location-based services for event check-in, to Slideshare for leveraging presentation content after the event. Flowtown. Klout.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Linkedin, Personalization] Terminus Offers Targeted Display Ads for B2B
    For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). But the system isn’t tracking messages to specific individuals, so it can’t avoid showing the same message multiple times to the same person. Nor does it address the challenges that users face in making sense of it all.
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Personalization] Evaluating Content Marketing Channels
    In the case of the big social media services, the answers are pretty easy: LinkedIn is a business crowd, Facebook is a consumer crowd (for the most part), YouTube welcomes anyone with a few minutes to kill and an interest in cute kitten videos. Photo credit: Intersection Consulting. Knock, Knock. Who’s there? Content Preferences.
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Linkedin, Personalization] What are The Most Popular Social Media Tools?
    Want the same post to go to your company LinkedIn page and personal LinkedIn page. With Buzzsumo, users can search by topic, keyword or domain and see the top related content that is being shared on Facebook, LinkedIn, Twitter, Pinterest, and Google+. Stop working harder and start working smarter. Unsplash. Pablo. Relay.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Linkedin, Personalization] A Digital Marketer's Christmas Wish List
    Partly as an exercise in personal catharsis, and partly in the hope that Santa and his elves are actually listening, I’ve taken the liberty of compiling a generalized Christmas wish list for the beleaguered digital marketer in all of us. Which brings us to the last item on our list—one that is personally nearest and dearest to my heart.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin, Personalization] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social proof is the positive influence created when a person finds out that others are doing something. That person can click into the story to read the whole case study , which Codecademy laid out in a Q&A format. 3) Number of Shares. If a person sees that a landing page was shared a lot on social, it gives it more credibility.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin, Personalization] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many of those traits are in common with what makes a good sales person and thus, a rich human resource exists in most companies smart enough to develop it. Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Linkedin, Personalization] 10 Google+ Power Tips for B2B Social Media
    The book is focused on effectively sharing content and maximizing its reach, and it doesn’t matter whether you are using a personal profile or a B2B company page to do this. Streamified can also pull your blog, Twitter, Facebook and LinkedIn streams into your Google+ profile. also have a copy to give away. Circles. 1. Posting. 3.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Linkedin, Personalization] 5 New Year’s Resolutions for Marketers
    This year, in addition to my usual list of personal resolutions, I’ve decided to add on a new list – a set of professional resolutions for myself as a content marketer. always thought I did a pretty good job of this – after all, I posted my blog posts on Facebook, LinkedIn, Twitter, and Google+. Hope springs eternal.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 8, 2011
    [Linkedin, Personalization] Thoughts about Google Plus to Inspire B2B Adoption
    This network exists in their work email and LinkedIn network. With the new Google Plus social network, Google already provides a connection to your LinkedIn network as part of your social graph. Google has announced that there will be business specific functions coming, but for now Google Plus is based on personal profiles.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Linkedin, Personalization] 7 Tips for Finding and Managing Amazing Freelancers
    Many of my freelancers came through personal recommendations. Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. We also write recommendations for our freelancers on LinkedIn , recommend them for other jobs, and praise their work consistently.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 10, 2011
    [Linkedin, Personalization] Talking Twitter with Ann Handley (@MarketingProfs)
    In a previous blog post about B2B companies on Twitter , I specifically mentioned this account as being a personal account, so it was not included in the list of company accounts. Follow Your B2B LinkedIn Connections on Twitter One of the things that makes Twitter so unique is.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 25, 2011
    [Linkedin, Personalization] 5 Steps To A Better Marketing Plan
    Personalize your marketing to produce higher conversions. For more posts and discussion on B2B Marketing, follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. The first step to great marketing is having a great marketing plan. And here are 5 steps to help you along the way… 1. 
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Linkedin, Personalization] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. minutes LinkedIn 7.6 Empire Avenue is a similar type of niche social networking site for those that are active in social media.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin, Personalization] What to Do if the Competition Stalks Your Customers Online
    Opportunistic companies  can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). It’s sad for someone who has to follow and not lead. Be original, organic and true.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Linkedin, Personalization] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    With the increasing realization that marketing is now B2P (business to person) rather than B2B or B2C, there is much discussion about how to craft the perfect, blended strategy. Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. Social Retargeting.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Linkedin, Personalization] 7 Misconceptions About the New EU Privacy Regulations
    In reality, if you do business – as in market or advertise to any citizen of the EU – you need to comply with the law and get opt-in consent to drop cookies on a person’s browser, even if your company is located elsewhere. LinkedIn. Some might say it’s doomsday for cookies. This came out of nowhere! Well, not exactly. It shouldn’t.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 9, 2015
    [Linkedin, Personalization] How to Avoid Sales Fatigue—The Hidden Productivity Killer
    Long hours at the office come at the expense of more than just sleep: it eats into your personal interests and your social life and deprives you of the inspiration to go to work in the first place. There’s also generally pressure not to be the first person out of the office, which doesn’t help. You only get one good discovery call.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Linkedin, Personalization] A course correction for influence marketing measurement
    have a friend who has the title of “influencer” on his LinkedIn profile. What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach. have a friend who has the title of “influencer” on his LinkedIn profile. That comment nails it. WHAAAAT?
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Linkedin, Personalization] How Ad Blocking Works: Everything You Need to Know
    Others specifically block things that could compromise a user's privacy -- which includes the tracking codes that provide marketers with information about visitors' activities on the page (like how long a person spends looking at the page or which other pages they look at on the website). So why is everyone freaking out? What Are Ad Blockers?
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Linkedin, Personalization] You Can Grow Your Business with Social Media. Learn How Here.
    You have a LinkedIn account. Steve is actively involved in managing distribution relationships, identifying new product development opportunities and creating compelling marketing communications. 9:45 am to 10:45 am – LinkedIn for B2B Carrie Craig. LinkedIn. You have a Facebook page. You even have a Twitter account. of America.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Linkedin, Personalization] 9 Reasons Why Your Social Media Strategy Isn’t Working
    And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. Personality Hasn’t Been Developed for your Social Channels. How often do you follow someone on Twitter whose profile avatar doesn’t include an image of a person? I’d bet not often.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Linkedin, Personalization] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? If you have a dedicated community manager running your social channels -- Facebook, Twitter, LinkedIn, even forums -- let people know who that person is. It lets people get to know the names, faces, and personalities behind a company. Speak. Clearly.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 8, 2010
    [Linkedin, Personalization] Use Social Media and Pull Marketing to Generate Business
    The idea with pull marketing is to build your personal (and/or company) circle of influence so that prospects will come to you when they need what you have to offer.  To put it another way, with pull marketing, you are not pushing your goods or services on people but rather putting yourself in position to service needs as they arise.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Linkedin, Personalization] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    And while a lot of marketers seem to understand the basics -- personalize the copy , make the call-to-action pop, segment your list , etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal, or they risk getting ignored by recipients altogether. and the list goes on.
  • HINGE MARKETING  |  MONDAY, APRIL 6, 2015
    [Linkedin, Personalization] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. At Twist Image, “We spent a lot of time working on the question: how do we create a personalized brand that makes us very engaging?”
  • WRITING ON THE WEB  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Personalization] Content Marketing Tips: Find Your Online Voice
    You need a brand personality. Because it involves personal creativity. Personality Not Included by Rohit Bhargava. Share this on LinkedIn. Content Marketing Matters: What’s Your Brand Personality? How do you find your voice and create your brand story so that readers are inspired and emotionally triggered?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Personalization] Seven Guides to Better Copywriting
    ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? In this age of inbound marketing, content is king. But good writing isn’t easy. As Eric Siu noted recently in Is Blogging Dying?
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin, Personalization] 6 Tips for Creating Content That Spreads Naturally
    That means when content is shared on Twitter, Facebook, LinkedIn and other platforms, there is a huge opportunity for it to get discovered by others, as well. So how can you increase the likelihood someone will click a link to your content when a shared link flows down a person's social stream? That means there's a lot of content.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin, Personalization] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales.  wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  Quality people. . Process. Platforms.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin, Personalization] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales.  wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  Quality people. . Process. Platforms.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Linkedin, Personalization] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    After all our preparation, the most senior person in the room declared: ”Blue! And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Have you ever faced the Marketing Bridge of Death ? What is your quest? What is your favorite color?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Linkedin, Personalization] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    Whether they are prospective students, current students, or recent graduates, they  expect content and communications that are relevant and personalized to their unique behavior and interests. Their students are their buyers, just like they are buyers when they purchase other products or services. Increased Customer Autonomy.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Linkedin, Personalization] Social Pro Case Study: Creating a Presence on Facebook
    The Social Pro program provides visual images to add to the appeal of each post on Facebook, Twitter or LinkedIn. Because it generates engagement and shows the personal side of 365 Healthcare Staffing. Let’s take a look at their Facebook growth: Facebook. The strategy for Facebook was a two-part approach. Where’s It Go From Here?
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 22, 2011
    [Linkedin, Personalization] March Mi6 Chart Toppers
    use Facebook, Linkedin and Twitter (Source: Wedbush Securities via @eMarketer). Twitter is second with 16.4% and Linkedin is third with just under 12%. #4 Chart: What’s Happening on Global 100 Companies Facebook pages as of Jan 2011 by region (Source: Burson-Marsteller via @eMarketer). The Value of Being Linkedin. Tweet.
  • MARKETRI  |  MONDAY, NOVEMBER 11, 2013
    [Linkedin, Personalization] Nevermind the Fear, Law Firms Need to Get Social
    The figures for LinkedIn are more promising and fit with the perception of it being a more professional social networking site: 37% of law firms and 62% of individual lawyers have a presence on LinkedIn. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [Linkedin, Personalization] 6 Keys to B2B Marketing Success Today
    In essence, you need the ability to deliver the right content at the right moment to the right person. Twitter, Facebook, Linkedin, etc. How can more salespeople make quota, CMOs get more job security and shareholders prosper? What should you do? In my quest to improve the world of B2B marketing, I distill it down to 6 things. Do
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Linkedin, Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? Do you email or send them a LinkedIn invite? I had a startling revelation last week. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! There is a big difference.”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Personalization] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Email templates are helpful when sending out messages to mass recipients, but customizable templates are even more helpful for tailoring and personalizing your initial message for the prospect’s experience. 2. Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin, Personalization] Interview with Dave Chaffey of Smart Insights
    think content personalization is the biggest opportunity into 2016 for B2B Marketers. These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Linkedin, Personalization] The Advent of Tumblr and Its Place in Social Media Marketing
    Brands won’t connect just on a visual level, but on a personal level as well. There are also movies posting stills of their soon-to-be-released sequels, singers posting personal pictures, beauty stores sharing makeup tutorials, clothing stores posting behind-the-camera looks of their latest campaign. .  . Perhaps you should, too.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Linkedin, Personalization] Top Trends in A/E/C Marketing for 2015
    When it comes to online networking, LinkedIn continues to be the best platform for professional services. Professional services firms are built on personal chemistry and trust. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. So what do these A/E/C firms need to know about marketing in 2015?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Linkedin, Personalization] 10 Fundamental Tips for Social Media Community Managers
    It’s important to establish and monitor your presence on Facebook, Twitter, LinkedIn, Google+, and YouTube , but for goodness' sake, you're only human! Whether that's blogs, tweetups, in-person conferences, or new social media platforms, spend your time where your community spends theirs. 2. Fish Where the Fish Are. Breathe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 18, 2010
    [Linkedin, Personalization] The moment that changed my life
    Share this on Linkedin. Tags: Personal It was a beautiful sunny spring day and I had just taken my nine-month-old son on a walk in his stroller.  He was a chubby, healthy, happy baby and I loved to make him giggle and gurgle. Every day was a new adventure as my little boy grew before my eyes. More than tired. Something else. Nothing.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Personalization] First Generation Social Selling: Smart But Not Quite Smart Enough
    Next generation “intelligent connection maps” aggregate all the personal and professional connections that you and your colleagues share.  First Generation Social Selling: Smart But Not Quite Smart Enough. Social Selling 1.0 is a good start, but its not enough for today’s hyper-competitive sales environment. With Social Selling 1.0 Insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Linkedin, Personalization] How to use Power Editor to Ignite your Facebook Marketing
    Go to the Search Bar on top of your personal page (not biz) and type “Interests liked by Fans of (type your business page name)”. Personalize your ads using pictures from these results, mine include fans of hiking, camping, flip flops and you’ve set a common ground with customers! How did they know I spoke Spanish? liked this.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Linkedin, Personalization] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer. What to do? But 44.24
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