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  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Linkedin, Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? Do you email or send them a LinkedIn invite? I had a startling revelation last week. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! There is a big difference.”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin, Personalization] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? The Change I’ll Make: Write to one person. It was about how you, personally, can be productive in content marketing and turn “some day” into today. Then answer.
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Linkedin, Personalization] How to Earn Free Press for Your Business When You Have No Connections
    This could mean experimenting with a bold design on your website, developing a witty personality for your brand on Twitter, taking risks with your website copy, etc. It adds a personal touch by noting that the other articles touch on a Chicago-based male leggings company, and suggests they feature a brand "a little closer to home.".
  • BIZNOLOGY  |  MONDAY, APRIL 23, 2012
    [Linkedin, Personalization] Looking for a job? Why aren’t “job creators” finding you, instead?
    Do you have a website or a Twitter account or a LinkedIn profile? In one recent case, I went through a dozen resumes of “social experts” and only found 3 candidates who had Twitter and LinkedIn profiles. Only one had their company website listed on their LinkedIn profile. Photo credit: Wikipedia. What is it?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Linkedin, Personalization] You Can Grow Your Business with Social Media. Learn How Here.
    You have a LinkedIn account. Steve is actively involved in managing distribution relationships, identifying new product development opportunities and creating compelling marketing communications. 9:45 am to 10:45 am – LinkedIn for B2B Carrie Craig. LinkedIn. You have a Facebook page. You even have a Twitter account. of America.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Linkedin, Personalization] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer. What to do? But 44.24
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 1, 2015
    [Linkedin, Personalization] 12 Tips for Contractor Testimonials
    Prospects are more likely to believe testimonials that are attributed to a specific person and company than those that hide their identify. I’ve found that most happy clients are glad to provide a written recommendation and are willing to have their name attributed to the testimonial. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Linkedin, Personalization] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    more time on Pinterest than Linkedin. • 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • 93% of Pinterest users are women. This is a website that they have chosen to link to and it is usually a personal blog or website.” Which social network saw its membership outside the U.S. Share.
  • MARKETRI  |  MONDAY, NOVEMBER 11, 2013
    [Linkedin, Personalization] Nevermind the Fear, Law Firms Need to Get Social
    The figures for LinkedIn are more promising and fit with the perception of it being a more professional social networking site: 37% of law firms and 62% of individual lawyers have a presence on LinkedIn. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Personalization] First Generation Social Selling: Smart But Not Quite Smart Enough
    Next generation “intelligent connection maps” aggregate all the personal and professional connections that you and your colleagues share.  First Generation Social Selling: Smart But Not Quite Smart Enough. Social Selling 1.0 is a good start, but its not enough for today’s hyper-competitive sales environment. With Social Selling 1.0 Insights.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Linkedin, Personalization] 10 Clever Ways Your Email Signature Can Support Your Marketing
    What I have in mind are the individual, personal email messages you send on an everyday basis. Yes, your personal email signature can provide a serious marketing opportunity. If you are building a personal brand, you will want to spread the word about who you are outside the company. Here are ten awesome suggestions: 1.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin, Personalization] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. actually happens. I’ve personally had someone do this to me and it didn’t exactly inspire a warm and fuzzy feeling. Discretion should be used when connecting on LinkedIn.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin, Personalization] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Of the people using social media, 38% said they use it to ask for suggestions and recommendations from other users, and a whopping 73% use it to browse existing discussions of the product (on sites like LinkedIn and Quora). Links are more likely to be clicked if they’re shared by a real person. The answer: social proof marketing.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 25, 2014
    [Linkedin, Personalization] 7 Building Blocks of Visibility
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Related Stories Top 9 Professional Services Marketing Lessons Learned in 2014 The Road to the Top: Personal Branding Examples in Professional Services It’s all about the Relationship: Andrew Sobel on Becoming a Visible Expert. Enjoy! The Visible Expert
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Linkedin, Personalization] A Digital Marketer's Christmas Wish List
    Partly as an exercise in personal catharsis, and partly in the hope that Santa and his elves are actually listening, I’ve taken the liberty of compiling a generalized Christmas wish list for the beleaguered digital marketer in all of us. Which brings us to the last item on our list—one that is personally nearest and dearest to my heart.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [Linkedin, Personalization] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing.  It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 8, 2011
    [Linkedin, Personalization] Requests for Proposals (RFP), the Drinking Game
    The RFP includes lorem ipsum text, or placeholder text that was supposed to be removed. x2 if it includes internal-only comments that were supposed to be removed x3 if those internal-only comments are incriminating in some way The RFP payment terms exceed 30 days. More Request for Proposal articles can be found here.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Personalization] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Email templates are helpful when sending out messages to mass recipients, but customizable templates are even more helpful for tailoring and personalizing your initial message for the prospect’s experience. 2. Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin, Personalization] Six Key Elements of Successful B2B Social Media Strategies
    There are users who spend hours every day in communities like Reddit, LinkedIn, or Twitter but that doesn’t mean they are being effective. Just remember one thing: if you would not say something in person, take a moment to consider whether it should be communicated online as well. But complete immersion is not the only solution.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin, Personalization] Twitter SEO? Think Twylah.
    Every person or business has probably had that “Aha!&# saved this for last, but you’ll see there is a box at the bottom righthand corner that includes an advertisement for my new LinkedIn marketing book. Yes, there is. It’s called Twylah. There is no doubt that this can be done. How far down is my twylah account?
  • VIDYARD  |  TUESDAY, JANUARY 19, 2016
    [Linkedin, Personalization] 5 Fixes for Common Account-Based Marketing Faux-Pas
    Website personalization. On LinkedIn? In person? If you make direct mail personal enough, it will stand out among the hundreds of generic, digital messages that bombard decision-makers every week. B2B marketers in almost every industry are getting their feet wet with account-based marketing. Don’t do that. Through email?
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Linkedin, Personalization] IBMer: ‘Social Selling’ Is a Sales Process in Itself
    The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. The only person who could answer a question was the representative on the account. Familiarity Breeds Intent. Critical Success Factors.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Linkedin, Personalization] Merging Social and Mobile to Maximize Your Reach
    Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn , Google , and Twitter have all launched new projects targeting the mobile web. Simply add a QR code to your business card that links to your new personal mobile site. Build microsites for individual initiatives. Mobile
  • HUBSPOT  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin, Personalization] 14 Eye-Opening Stats You Probably Didn't Know About Spam
    combination of postal rates decreasing and a rise in the industrial economy over the next century made it both cheaper and easier for gentleman to send valentines, reducing personalization and allowing valentines to be produced in factories. Not sure if you’re personable enough? You can run, but you can’t hide. So in the spirit of St.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 22, 2011
    [Linkedin, Personalization] March Mi6 Chart Toppers
    use Facebook, Linkedin and Twitter (Source: Wedbush Securities via @eMarketer). Twitter is second with 16.4% and Linkedin is third with just under 12%. #4 Chart: What’s Happening on Global 100 Companies Facebook pages as of Jan 2011 by region (Source: Burson-Marsteller via @eMarketer). The Value of Being Linkedin. Tweet.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Linkedin, Personalization] 9 Essential Email Inbox Filters for Marketers
    The "important stuff" includes personal emails, client emails, team emails, financial emails, and emails from leads or prospects. Let''s dive in and I''ll show you how it works: 1) Filter out personal emails. Part of my personal workflow when we add a new client is to add or edit my inbox filter for the client contacts. Unroll.me
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 13, 2013
    [Linkedin, Personalization] Four critical Social Media Lessons I learned from my 4 year old
    Whether you are a person, a business or a brand on the social web, you’re going to get knocked around a bit. You have a world full of folks on Twitter, Facebook, LinkedIn, and G+ willing to connect with you and share new content and ideas. Be the person you want to meet. By Jessica Rogers, {grow} Contributing Columnist.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin, Personalization] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest Personality. Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. LifeLock Cares.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Linkedin, Personalization] K’s Top Five for the Week – February 20
    This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog. This particular person has been keeping in contact with Ardath on the tactics being used and the results they’ve achieved. Share this on LinkedIn. Enjoy! by @savvy_b2b.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 2, 2012
    [Linkedin, Personalization] 25 Awesome B2B Blogging Tips
    Write conversationally: By nature, blogs are informal—usually written in first or second person. Write consistently: To be most effective, write with one, solid, consistent, personal voice, one that engages readers and enhances the sense of your brand. Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Linkedin, Personalization] Marketing Resources for 2016: Old School meets New Cool
    Nichole Elizabeth DeMeré’s personal blog. Treatings - an iOS app that makes LinkedIn look like a stodgy dinosaur (not so difficult). By Kiki Schirr, {grow} Contributing Columnist. In April, I wrote an article for {grow}  about new trends in social media marketing tools. ” What is relevant? Blogs. Conversioner. Podcasts.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Linkedin, Personalization] A Content Marketing Roundtable on June 28th
    Rather than interviewing a single person as we did on Mad Marketing TV, roundtables let me bring on more than one expert on the show. Check out Jim on Linkedin here. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions. It will feature three of the very best content marketers out there today.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Linkedin, Personalization] 4 Simple Steps to Finding Perfect Freelance Writers
    Very importantly, this person takes the time to study your business and is suited to the jobs that you need done, allowing you to focus on other areas that may need attention. You can find professional writers on sites like LinkedIn, Twitter, and Google+ if you do a little digging.  Is this person the right fit for your business?
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Linkedin, Personalization] 87 New (Really) Marketing Automation Stats
    Segmentation, Targeting & Personalization. In-person events (67%). 72% of US online adults send or receive personal emails via smartphone at least weekly. LinkedIn is 2nd (43%) and Twitter is 3rd (35%). SEGMENTATION, TARGETING, & PERSONALIZATION. It’s been expanded from 70 stats to 87. It’s from 2009.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Linkedin, Personalization] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    With the increasing realization that marketing is now B2P (business to person) rather than B2B or B2C, there is much discussion about how to craft the perfect, blended strategy. Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. Social Retargeting.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Linkedin, Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. Related Posts: The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently Getting Ready for Marketing Automation. Keeping existing customers. Qualified opportunities.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin, Personalization] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content. Social.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Linkedin, Personalization] 38+ Cool Social Media and Web Tools and Reviews
    slick service that enables you to easily add a QR code to your business card which links to your LinkedIn profile and contact information. Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. “Greplin social media search can access more than just your Facebook, Twitter, and LinkedIn accounts.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Linkedin, Personalization] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    What had changed? I was still the same person, using the same approach. Get your (social) house in order According to Hinge, 70% of professional services buyers use LinkedIn as their social media platform of choice to source information about potential providers. Back in 2009, I ran an experiment. It was dreary, mind-numbing work.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Linkedin, Personalization] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Who will it be?
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Linkedin, Personalization] The Key to Persuasive Writing? Stop Couching!
    There are lots of solutions here, but we all need to find one that works best for our personality and writing style. With your B2B audience, you should look at ways to get ramped up on LinkedIn" instead of "I just think you should try out LinkedIn. “I could be wrong, but I think …” or. Why We Couch. ” Or.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Linkedin, Personalization] 14 Helpful Tips for Getting the Most Out of a Conference
    Striking up a conversation online is a great way to reach out to someone you’re interested in meeting but haven’t come across in person yet. Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Include a personalized message to accompany your request on LinkedIn. Be prepared.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Linkedin, Personalization] Top Trends in A/E/C Marketing for 2015
    When it comes to online networking, LinkedIn continues to be the best platform for professional services. Professional services firms are built on personal chemistry and trust. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. So what do these A/E/C firms need to know about marketing in 2015?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Linkedin, Personalization] There Is No One Size Fits All B2B SEO Program
    Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor. B2B Content Marketing Survey via IDG Enterprise / B2B Technology Marketing Community on LinkedIn. As I reassessed those discussions, I thought about how different each program could be. Preliminary SEO Analysis. BuzzSumo.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin, Personalization] 10 Beginner Twitter Tips for A/E/C Firms
    Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. Make the personal connection. Tweets, hashtags, and mentions…oh my! Interact.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 25, 2011
    [Linkedin, Personalization] 5 Steps To A Better Marketing Plan
    Personalize your marketing to produce higher conversions. For more posts and discussion on B2B Marketing, follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. The first step to great marketing is having a great marketing plan. And here are 5 steps to help you along the way… 1. 
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Linkedin, Personalization] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Linkedin, Personalization] The Death of Salesmen, Really
    You need to know the business or person you are going to call first. Get the person talking. Photo on Flickr by MonomoyTheatre, Some Rights Reserved. This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. ” I was silent, waiting for the ideas. Nooooooo!
  • NUSPARK  |  SUNDAY, NOVEMBER 17, 2013
    [Linkedin, Personalization] An Introduction to Twitter Lead Generation with Lead Generation Cards
    Be a Twitter Personality, Not an Organization. If your business account has some personality, people will be more inclined to clicking on the sign-up link in your promotional tweet. How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Linkedin, Personalization] Tips for Using Imagery in B2B Social Media Marketing
    If you don’t optimize your images (making sure the images are in a web-friendly format) you run the risk of irritating your audience with long page load times, even to the point that the person will abandon your page. And dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. Tell a Story.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Linkedin, Personalization] 7 Targeted Social Networks Niche Marketers Should Try
    You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. Think of it as a much broader version of LinkedIn Answers ! It also includes an athlete directory to search by person or location. Find inspiration!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Linkedin, Personalization] 9 Quick Tips for B2B Lead Generation to Implement Today
    Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Create a Small, Personalized Direct Mail Campaign. Target lists with a personalized message customized just for them. Here they are! 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin, Personalization] The Un-Tapped Value of Employee Social Capital
    fostering of professional and personal ties between employees. The Social Body of Knowledge: Nurturing organizational Social Capital via Social Media-Based Communities of Practice. .   Dr. Konstanze Alex-Brown ( @Konstanze , LinkedIn ) leads Global Communications Social Media strategy at Dell.  Why should you care? Let’s dig in a bit.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Linkedin, Personalization] 7 Game-Changing Marketing Trends To Tackle in 2016
    So, how can companies develop community and personalize their outreach efforts? In 2016 and beyond, personalized, data-driven marketing will become increasingly important. One of the biggest keys to marketing, especially to Millennials , is personalization. Enter relationship marketing. Marketing automation alone is worth $5.5
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Linkedin, Personalization] How Does Social Media Fit Into the Lead Generation “Funnel”?
    At this point, marketers are trying to increase the number of people being nurtured within a target account, provide a personal touch to those relationships and accelerate their progress through the funnel. At this point, social media can: Provide prospects with proof of the sales person’s expertise.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Linkedin, Personalization] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. is a professional business writer and personal finance advisor living in California. Branding For Unity. The Marketing Department Is Your Biggest Ally. Use One Voice Across Platforms.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin, Personalization] What makes an effective knowledge worker? (Gurteen Knowledge)
    Will Facebook displace LinkedIn as "the social network for business"? The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. What makes an effective knowledge worker? Monday 2 October 2006 17:50 GDT. Title What makes an effective knowledge worker? Weblog Gurteen Knowledge Weblog. Posted Date Monday 2 October 2006 17:50 GDT.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Linkedin, Personalization] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better personalization: Your leads, customers, and visitors expect a more personalized experience, such as content that’s specific to their interests, and promotions and offers that resonate with their needs and lifestyles. (A fortysomething unmarried man would probably have little interest in wedding gown promotions.). license.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Linkedin, Personalization] Is Europe America’s Online Colony? American Influence on the Web
    Girls and boys creating personality-based YouTube channels and making a full-time living from ad revenue? That’s why we have a German-version of Amazon, LinkedIn, Facebook etc. Girls and boys creating personality-based YouTube channels and making a full-time living from ad revenue? But it’s even deeper than that.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Linkedin, Personalization] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    After all our preparation, the most senior person in the room declared: ”Blue! And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Have you ever faced the Marketing Bridge of Death ? What is your quest? What is your favorite color?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Linkedin, Personalization] Ensure Your Business Looks Good Online
    Reputation companies also works to protect a person’s privation information from being made public. Social media can be used effectively, Inc.com adds, by having company employees keep their LinkedIn profiles up-to-date. Guest post by Carrie Bauer. This is where ORM, or online reputation management , comes in. ” Get Real.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Linkedin, Personalization] Eight Factors to Consider When (Re)Launching a Business Blog
    It also provides the opportunity to give the blog a distinct and less “corporate” personality of its own, as well as potentially providing the company with an extra spot on the first page of search results. 2. Digg, Facebook, LinkedIn), even create an e-commerce store. Why are so many companies now embracing blogging?
  • OPENTOPIC  |  FRIDAY, JULY 17, 2015
    [Linkedin, Personalization] This Week in Content: July 11 - July 17
    So how can a person with a relatively small following generate big buzz over a new post? Influencer Profile: Josh Turner Tells How to Make LinkedIn Work for You. Content Marketing content marketing news linkedinThe articles you wish you’d read during the week, but didn’t get a chance to. You’ll be happy you did.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Linkedin, Personalization] Social Media For B2B Salespeople? Really?
    Today I go to LinkedIn and learn about my prospect, their company, and other members of their company. I don’t have to guess on who we both may know. On Facebook I find family photos, his passion for golf, and get a feel for him or her as a person. I may see that he is also friends with some others folks that I am close to. You can’t.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 8, 2011
    [Linkedin, Personalization] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
    You may not know your potential board member, but LinkedIn allows you to see second and third connections of those you are connected with. Browsing LinkedIn to see your contacts’ connections is a good way to identify potential Board members. Does the person have a blog? Follow Amy on Facebook , LinkedIn and Twitter.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Linkedin, Personalization] Social CRM for Small Business
    Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. Jon is on Twitter, Linkedin, Facebook and he uses email. An Interview with Jon Ferrara, Nimble Founder. wanted to learn more about Jon, why he founded Nimble and his vision for the product. love it!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Linkedin, Personalization] 4 Ways to Differentiate Your Marketing Content
    It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Be Part of It : Don’t be the person that walks into the bar and immediately tries to change the conversation. Follow Simon on Twitter @mrjonesinsf. We need to produce more. Not exactly worth sharing.
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Linkedin, Personalization] How To Protect Your B2B Marketing Budget
    In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? Don’t take it personally. Budgets are cut for all sorts of reasons, some rational and some not. Make your requests early.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Linkedin, Personalization] The Past And Future Of sCRM In Prospecting And Selling
    Five years ago, few people thought social networks or social channels like Twitter and Facebook and LinkedIn should be on their business radar screens, and now “Social” is the business buzzword of the day. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Listen first.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin, Personalization] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    visits in which the person left your site from the entrance page without interacting with the page). On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. That metric is overall traffic, or the number of visits to a website. solid benchmark for B2B firms to aim for in this particular metric is 2.00.
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Linkedin, Personalization] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    great LinkedIn article, for example, would also likely be a good blog post, whitepaper, and landing page. We distribute content to Facebook, Twitter, LinkedIn, our website, and our blog, and launch banners ads, retargeting campaigns, emails, trade shows, phone calls, and text messages. What kind of question is that?” . ” .
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Personalization] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, in social media marketing, measures such as Facebook likes, LinkedIn followers and retweets on Twitter are meaningful—but your CEO and CFO couldn’t care less about these metrics. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Have Ideas.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Linkedin, Personalization] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    This year’s conference also coincided with the dawning realization that creative advertising is going to become a lot more programmatic, systematic, and yes, personal. Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Linkedin, Personalization] The Future of Social Media in 2013: Six Points to Consider
    Relevant connections, content, and communications will remain increasingly important in order to cancel out the “noise”.  As consumers continue to be bombarded with tweets, status updates, mobile marketing messages and the like, it will be paramount for these communications to be relevant, timely, and personalized. Relevancy. Social CRM.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Linkedin, Personalization] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    For rising high-visibility firms, the most effective marketing strategies combine traditional techniques like in-person networking and industry trade events with online channels — such as email marketing and social media. You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. On LinkedIn?
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] 25 Sure-fire Ways to Grow Your Email List
    LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. If LinkedIn isn’t part of your social media strategy , it should be ( source ). Maintaining a smart, well-cultivated email list is essential to building profitability in your business. Email Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin, Personalization] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    You probably don’t need to do this for LinkedIn, unless you regularly publish posts there and the disruption might cause your connections to worry (although they most likely would not notice). By Kerry Gorgone, {grow} Contributing Columnist. Think the online world can’t get by without you for a while? Place your arm into a bucket of water.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Linkedin, Personalization] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This isn’t science fiction or merely forward thinking, leveraging social networks and aggregated news sources for extremely targeted intelligence on your prospects has been described by the experts as a personal CIA for salespeople. . The sales environment continues to evolve. So whats the difference? Does cold calling work? Sales 2.0
  • MARKETRI  |  THURSDAY, JUNE 27, 2013
    [Linkedin, Personalization] Expert Blogger Shares Secrets to Success: Wit & Wisdom
    MG: Coming up with The Blunt Bean Counter name was easy because I’m a blunt person and that’s just my style. MG: While I reached out to reporters and other bloggers by email, I also shared my posts on LinkedIn and Twitter. MG: I inject my personality into my blog, so it’s in my own voice. How did he do it?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Personalization] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. It does require someone/team from the company to moderate the forum to prevent abusive language, personal attacks and outright SPAM.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Linkedin, Personalization] How to a Create a B2B Case Study that Boosts New Business
    By a wide margin, professional services buyers reported that “developing a reputation for producing results” was the best way to market to them, far more effective than forging a personal relationship. If that isn’t possible, the person reaching out to client should mention name of person the client has a relationship with.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Linkedin, Personalization] How We Overcame 2015’s Top Content Marketing Challenges
    Understanding search engine algorithm changes is not a one-person job and we’ve found these collaborative exercises to be extremely beneficial to our work as individuals and as an organization. It’s hard to believe 2015 is coming to a close. Coming up with Fresh Content Ideas. However, this is certainly easier said than done. Final Thoughts.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Linkedin, Personalization] Hedge Fund Marketing: From Oxymoron to Best Practices
    Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the press. Published in January 2015 Edition.
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Linkedin, Personalization] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    This person can work with marketing peers, business stakeholders and, when needed, liaise with the IT group to tap into IT’s talents, manage MarTech providers, work with IT procurement for purchasing, and lead marketing tech implementation. Connect with Scott on Twitter via @ScottAVaughan or on Linkedin. Sound familiar CMOs?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Linkedin, Personalization] The CIO and Social Media: Embracing Change
    Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. The Old Way. Do not lie.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin, Personalization] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 5, 2013
    [Linkedin, Personalization] 12 Simple Ways to Build Links Through Events
    While we don’t always love giving away our personal information, make sure to fill out your website URL info. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Local events often need someone to sponsor food or drinks (and who doesn’t love the person paying for drinks?). Registration. Probably not.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin, Personalization] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? Brian : Well, I think the visibility is the biggest one.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 15, 2011
    [Linkedin, Personalization] Find New Customers Fan of the Month – Don F. Perkins
    According to Linkedin, Don is a Business Development Executive at Innovative Information Inc. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Perkins.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Linkedin, Personalization] Find New Customers Fan of the Month – Don F. Perkins
    According to Linkedin, Don is a Business Development Executive at Innovative Information Inc. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Perkins.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Linkedin, Personalization] How to Cultivate a Company-Wide Social Media Culture
    For instance, HubSpot's own social media policy is very simple: social media use is encouraged and expected, and as a result, employees have no need to feel secretive about their accounts or separate their personal social media presence from their corporate presence. Today, it's all digital, baby. What benefits do we reap as a result? Yours.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 20, 2015
    [Linkedin, Personalization] 4 Tips for B2B Social Media Success
    What we are discovering is that even though we’re interacting with other brands, we know there is a person or team of people behind the name, changing how we interact with them. LinkedIn is currently the best social platform for B2B companies. Rather, LinkedIn is a social platform for the professional. Chances are…they will!).
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Linkedin, Personalization] How Marketers Are Using Social Media to Grow
    Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers.  It has become known that these tools used by people just like you are helping to spread the word in mass quantities at lightening speed!  So how often is social media marketing being used in 2011?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin, Personalization] Blog Writing: 5 Tips to Break a Blogging Rut
    There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. In contrast, if you normally write about your personal life, develop some “how to” content based on your areas of professional expertise. LinkedIn has a section where you can ask questions. Go off script.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 15, 2011
    [Linkedin, Personalization] 3 Reasons Why Every Lawyer and Legal Professional MUST Embrace Social Media
    It’s been awhile since I last blogged about how lawyers can use LinkedIn.  As I just spoke on a UCLA Law School Alumni panel about the significance of social media for the legal profession, I thought it was a good time to summarize what I spoke on for all to hear who could not attend.  Thank you.). 1) Your Clients Need You. Period. 
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [Linkedin, Personalization] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    Compelling content is personal. You can also follow Find New Customers on LinkedIn too. “Email is the backbone of business today. All b2b sellers rely on email. It’s cheap and effective.” ”  Kevin Daum, Inc. columnist for Inc. at Meet the Media. Check it out! We need to peel back that onion a bit.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Linkedin, Personalization] How to Transform Your Social Media Connections Into Real-Life Relationships
    Although you have a relationship with this person already, you haven''t taken the next level yet -- so continue to nurture it by monitoring what they''re talking about and strategically interacting with them. Ever accepted LinkedIn requests from people you don''t know, then forget about them completely? There''s even data to prove it.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Linkedin, Personalization] A Social Media Measurement Dashboard; One Approach
    Finally, there is your Klout score, which measures your personal influence and combines many of the engagement metrics listed above, plus LinkedIn comments and post likes.  Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. .    . REACH.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Linkedin, Personalization] How to Become a "Best Place to Work": Lessons From Recent Winners
    Because recruiters know they possess the skill, drive, and personality to strive for growth and excellence in their jobs. When presented with the award, CEO Bob Ruffolo said Bonini’s commitment to personal and professional growth has been something coworkers have admired. at their day jobs. Need examples of amazing missions?
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