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  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] 25 Sure-fire Ways to Grow Your Email List
    LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. If LinkedIn isn’t part of your social media strategy , it should be ( source ). Maintaining a smart, well-cultivated email list is essential to building profitability in your business. Email Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Linkedin, Personalization] Everybody Writes — My Interview With Ann Handley
    One that included not just content marketing , but social media , and personal branding , and change management, and more…and the rest is history. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. told her where I worked. And Noted.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Linkedin, Personalization] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Why volunteer to reveal information (especially personal) in a world where most activity is openly broadcasted and critiqued? Or recommendations on LinkedIn? And Twitter? m busy.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Linkedin, Personalization] 10 Easy Ways to Make Your Commute More Productive
    If you''re the kind of person who likes to get organized first thing in the morning, spend some time listing the things you need to accomplish that day. They sync between your mobile devices and your personal computers and allow you to drag and drop tasks between days and categories, as well as set alerts and due dates. App: Coach.me.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Linkedin, Personalization] 8 Steps To A More Effective B2B Content Marketing Program
    recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Swayy for personalized content discovery. 'There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Linkedin, Personalization] 5 Ways for B2B Companies to Engage on Twitter
    Personality tweets. “Personality tweets&# often work best when the account is managed by one person clearly referenced in the profile bio, as consistency in tone and voice can help to manage followers’ expectations. Here are five ways to approach B2B Twitter engagement: 1. Original content. Retweets.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Linkedin, Personalization] The Role of Marketing in B2B – What Should It Be?
    With the proliferation of social channels to meet just about every personality, interest and need, we must come to realize that everyone is in marketing. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The classic B2B company is often sales-driven or product-driven. “Why?&#
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Linkedin, Personalization] How Marketing Automation Power Users Outperform [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts.  Check Linkedin (apparently you can even search Eloqueen )!  Not sure you have one?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin, Personalization] The 2013 Social Business Marketing Manifesto
    They need their employees to become content creators, to build their personal brands and to influence the influencers of their customers. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And finally, I will make some marketing predictions for 2013.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin, Personalization] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    And it falls all the way down to the person building websites, creating social content and building editorial calendars. As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. What is content marketing? Why is it important? Who should care? where?, and how?
  • BLOG MY CALLS  |  FRIDAY, APRIL 25, 2014
    [Linkedin, Personalization] The Friday Marketing Rant: Is Anyone Really a 'Social Media Expert?'
    We do a fair amount of advertising on LinkedIn. That means I spend a fair amount of time on LinkedIn, and I''ve noticed an annoying trend popping up on LinkedIn profiles: people referring to themselves as social media experts, gurus, ninjas, or some derivative of those words. What is that about? 1) Everyone Can''t Be An Expert.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin, Personalization] Savvy Speaks: What to Include in Guest Blog Guidelines
    not so easy to define personal requirement is that a post has to match the tone of my blog. The person offering to submit a guest post needs to be fully informed of your editorial guidelines in advance. One of the beauties of blogs is that they don't have to be limited to a single perspective or certain set of contributors. Wendy.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Personalization] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    How to Find Your Personal Sweet Spot. How to Find Your Personal Sweet Spot. All sorts of people follow us on Twitter, LinkedIn, and other social networks. How to Find Your Personal Sweet Spot (Without Software). How to Find Your Personal Sweet Spot. Here's the thing: Social media timing matters. and 5 p.m.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Linkedin, Personalization] B2B Company Websites
    Just for fun, here’s an image search for ‘business person’ increase of click to chat in B2B, very effective as it leads to qualified exchanges and helps to manage support. we seemed to have established in a previous that Facebook isn’t where it’s at in B2B, Twitter and LinkedIn are better. Ditto that.
  • WRITING ON THE WEB  |  MONDAY, APRIL 18, 2011
    [Linkedin, Personalization] Content Marketing: Connect the Dots and Drive Results
    You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. This means you’ve either got to add your own stories, or introduce it with a personal note. Tell a story about a real person that illustrates the concepts in the article. Share this on LinkedIn.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Linkedin, Personalization] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This isn’t science fiction or merely forward thinking, leveraging social networks and aggregated news sources for extremely targeted intelligence on your prospects has been described by the experts as a personal CIA for salespeople. . The sales environment continues to evolve. So whats the difference? In the case of Sales 2.0, Sales 2.0
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin, Personalization] 30 Terrible Pieces of Social Media Advice You Should Ignore
    LinkedIn, Facebook, and Twitter are safe bets. or LinkedIn. ve been using Twitter for 5 years, Facebook and LinkedIn for even longer, and I live in my email. For example, a LinkedIn Group message gets emailed to the group members via LinkedIn. 13) Don’t get personal. Have no fear! Not sure where to start?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin, Personalization] Does Social Selling Really Work?
    Thomas von Ahn of Viral Solutions recently shared with me that 58% of his company's revenue comes directly from LinkedIn initial contacts. To keep track of things, he logs conversations, tracks their needs and documents what they do, personal interests, etc. What's he doing? First off, he's got his bases covered with a decent profile.
  • B2BMARKETINGSMARTS  |  TUESDAY, JANUARY 26, 2010
    [Linkedin, Personalization] Want to be a B2B business-development pro? Start here.
    This morning I read an excellent question in a B2B marketing group on LinkedIn. If you’re a member of the B2B Lead Generation Roundtable on LinkedIn you can read the answers that follow. But I suspect the person asking the question, Philip Reid of Winning Business Inc., Phone Outreach. Email Outreach. Social Media. Other.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 16, 2014
    [Linkedin, Personalization] Help me solve marketing’s biggest mystery
    And then the miracle — the Old Spice Man came alive, interacting with fans on Twitter and, most memorably, YouTube where he recorded more than 200 hilarious, personal video responses to fans (generating 24 million views). Simple Strategies for Growing Your LinkedIn Influence Why Instagram is becoming the dominant social network.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [Linkedin, Personalization] Thank you all
    What’s remarkable is that I accidentally sent Linkedin invitations to people I have not contacted for years. Linkedin can send invitations to gmail contacts) Ever since, my Blackberry has been buzzing non-stop as person after person connects with me. wish I could thank you personally, but I cannot.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Linkedin, Personalization] Savvy Speaks: Know Thy Customer
    Which blogs, forums, and LinkedIn groups do they follow? How is your audience engaging - what are they saying, how are they saying it, what is their personality? Marketing is all about knowing your customers – but how do you get this data? Heather. B2B customers very rarely "happen upon" your product. Stephanie. Jamie.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Linkedin, Personalization] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    Facebook and LinkedIn have the most comprehensive localization features, so you can limit specific status updates to only appear in the news feeds of specific segments of your audience. You can find more detailed instructions for using the localization features in Facebook, LinkedIn, and Twitter in our new ebook. Are you in the U.S.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Linkedin, Personalization] The Consumerization of the Enterprise App
    Professionals expect the platforms they use for work to mimic the apps they use in their personal life. The company’s technology makes it easy to recruit talent by leveraging a bunch of social networks like LinkedIn and Facebook. Thousands gather for a first look at what might be the “next big thing.”. But novelty is rarely enough.
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin, Personalization] What it Means Today to be ‘Connected’
    ” I began to explore the meaning of connectedness, both in person, and in an ever more virtual world, and to consider whether the two forms are so different. I was recently selected as one of Britain’s “best connected” women by Director , a business magazine.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Linkedin, Personalization] Is Your Social Media Strategy Dynamic?
    Every second 2 new members join LinkedIn. According to a Forrester report , 81% of B2B decision-makers use LinkedIn, with 26% using it primarily for business and 48% using it for both personal and business purposes. There are three critical pieces to successful marketing on LinkedIn. And if you’re not using it – why not?
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin, Personalization] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many of those traits are in common with what makes a good sales person and thus, a rich human resource exists in most companies smart enough to develop it. Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Linkedin, Personalization] The Future of Social Media in 2013: Six Points to Consider
    As consumers continue to be bombarded with tweets, status updates, mobile marketing messages and the like, it will be paramount for these communications to be relevant, timely, and personalized. Each of my students (and you the reader) have created personal digital brands via blogging, Twitter, Facebook, Google+, and/or Pinterest. 
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Linkedin, Personalization] Why We Need More Social And Less Marketing
    And since every employee is, well, a person, we need centralized programs that support and encourage or even celebrate the diversity and social extension of every employee! Her advice: leaders need to get personal and drive the ability to respond to customers in real time. Social. Digital. Content. Inbound Marketing. Community.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Linkedin, Personalization] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Start a blog Blogging gets people involved with your brand, gives you an opportunity to address customers on a more personal level, and gives some serious kick to your Google search rank. Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. We are all pretty tired of hearing it.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 10, 2012
    [Linkedin, Personalization] Social Media for B2B Sales – The 16 Rules of Engagement
    There is only one person in the world who thinks you are all that and the center of the universe. Are you the person who walks into a cocktail party, finds a group of folks who are involved in a discussion and then, without thought, you immediately insert yourself into that discussion? Here we go! Be real. Be yourself! Be honest.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin, Personalization] 3 Alternative Ways to Find Great Content to Share on Twitter
    Aaron is very social on Twitter, so if you haven’t been following him, you’re missing out on great tweets and getting to know a great person. Neal actually covered most of the ways that I personally use to find great content and tweet. Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Personalization] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Adam Holden-Bache presents a dozen tools that can “help event organizers extend an event’s visibility, attendance and pre-event conversations,&# from LinkedIn Events and Facebook Events to build attendance, to location-based services for event check-in, to Slideshare for leveraging presentation content after the event. Flowtown. Klout.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin, Personalization] Social Business Readiness: 5 Questions For Sales Executives
    Sales managers and account executives have flocked to LinkedIn and Bebo for quite awhile in search of new prospects and –sometimes -- new markets. Are digital assets and successful techniques captured so each sales person does not need to re-create best practices for her own use? How do you identify and build relationships with them?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Personalization] Is Social Media the New Cold Call?
    Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. There are many alternatives to cold calling. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts. Prospecting Sales 2.0
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] Best of PowerViews: Exciting Future for Inside Sales Experts
    It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Michael Brenner, SAP, Social Selling & Personal Branding. Michael also recommends that every professional look at personal branding. Enjoy! Tools.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Linkedin, Personalization] A Year in Review: The Biggest Social Media Updates of 2013
    One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. The 3 Most Important LinkedIn Updates of 2013. 1) LinkedIn announced LinkedIn Contacts. 2) Showcase Pages were also unveiled by LinkedIn. 'Can you believe 2013 is almost over? win-win, if you ask us.
  • ENGAGE  |  SUNDAY, MARCH 9, 2014
    [Linkedin, Personalization] Content Consuming or “Processing”?
    But they were also taking photos, shooting videos, recording, Tweeting, emailing, watching the news, texting, Snapchatting, and checking out LinkedIn. Technology and social networks now empower us to acquire and modify it, personalize it, and pass it along. 'As marketers, we talk nonstop about engaging our audience. Watching? Learning?
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 14, 2011
    [Linkedin, Personalization] Business Blog Writing: Come on, light my fire!
    In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin, Personalization] 20+ Amazing Examples Of Content I Wish We Created
    Personal Branding for Human Resources – Hot to take risks and navigate the social web to advance your career by Laurie Ruettimann. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Just look at this photo  on the left from Flickr. Right?
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Linkedin, Personalization] 5 Steps To Get Daily Blog Visitors
    Post a link on Facebook, Twitter, and LinkedIn - Let the masses know about it any way you can. Every person they tell about their guest post becomes a visitor to your blog – and a possible follower. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Linkedin, Personalization] Small Manufacturers Use Social Media Effectively
    Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Linkedin, Personalization] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Linkedin, Personalization] Merging Social and Mobile to Maximize Your Reach
    Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn , Google , and Twitter have all launched new projects targeting the mobile web. Simply add a QR code to your business card that links to your new personal mobile site. Build an optimized mobile site. Mobile
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Linkedin, Personalization] Marketing Automation Trends for 2010
    1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? The response was overwhelming: see below for all 18 (!)
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Linkedin, Personalization] Why Your Social Media Marketing Stinks
    That includes an average of 39 Twitter accounts, 29 Facebook accounts and 28 Linkedin accounts. Better yet, each and every marketer, regardless of title or position, can participate and reap the rewards and personal satisfaction of meeting customer needs. And that’s why, for many marketers, your social media marketing stinks!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin, Personalization] What Online Marketers Know About You
    have no interest in personal international travel. Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. But no.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Linkedin, Personalization] 22% of Salespeople Don't Want to Make Money
    With this kind of unfiltered, raw personal insight flowing constantly through the arteries of social media, now is the time for salespeople to keep their fingers, quite literally, on the pulse of the marketplace through social media platforms like Twitter, LinkedIn, and Facebook. 2) Develop a Personal Relationship.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin, Personalization] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Influencers : the number of people who have generated shares for your post with their personal network. For instance, if a single person with 1000 friends shared my post on Facebook, my social reach would be 1000.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Linkedin, Personalization] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. Using personalization software , you can offer them customized images, web content, and calls-to-action based on their behaviors and data. So how do you keep customers engaged beyond the purchase?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Linkedin, Personalization] How to Write for the Web If You Were Born Before 1965
    And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts!
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Linkedin, Personalization] The 25 Best Slideshare Presentations Of 2013
    With 227,000 pageviews, this presentation is helpful for any business person who ever stands in front of a room and needs to convey knowledge and confidence. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Congratulations Graduate!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin, Personalization] Thinking of Starting a Twitter Chat? Read this First.
    brandchat Weekly discussions around personal and corporate branding. LinkedIn. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin, Personalization] KM Edge: Where the best in Knowledge Management come together
    Heres an excerpt from Jerrys Editors letter : Being trapped largely in the virtual world, where I have built many personal relationships, I have believed face time is overrated. Our new KM Edge groups on LinkedIn and Facebook. Join KMEdge LinkedIn Group. KMEdge. KM Edge: Where the best in Knowledge Management come together.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Linkedin, Personalization] How to Cultivate a Company-Wide Social Media Culture
    For instance, HubSpot's own social media policy is very simple: social media use is encouraged and expected, and as a result, employees have no need to feel secretive about their accounts or separate their personal social media presence from their corporate presence. Today, it's all digital, baby. What benefits do we reap as a result? Yours.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Linkedin, Personalization] The Sad Death of the Truth
    One small problem – she does not exist (Click underlined words to see the person who outed him.). The owner of that tiny one person company (a middle-aged man by the way) just removed this image from the Linkedin profile. (We changed our template in this blog. Hope you like our new one. It’s really sad.
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Linkedin, Personalization] 3 Things to Consider Before Gating Your B2B Content
    Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Let’s not get into that debate right now. Articles. Whitepapers.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Linkedin, Personalization] A Social Media Measurement Dashboard; One Approach
    Finally, there is your Klout score, which measures your personal influence and combines many of the engagement metrics listed above, plus LinkedIn comments and post likes.  Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. .    . REACH.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin, Personalization] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Have you ever seen a Twitter post with hashtags that has been posted to LinkedIn? Facebook - This is where you can show more personality than just about any other social media network. LinkedIn - Looking to find and share serious content? For LinkedIn, they are leaning forward, searching and ready to learn. Build Reach.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 28, 2011
    [Linkedin, Personalization] Blogging Is Good Business – 8 Tips To Get It Right
    My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. Whether they are business objectives, personal goals, for therapy (it is for me) or just for fun. share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Company websites with a blog get 55% more visitors.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Linkedin, Personalization] How the HubSpot CMO Screens for Top Marketing Talent
    In addition to these specific traits, I personally like to look for a balance of of both creative and quantitative tendencies in the people I hire for inbound marketing. Truthfully, I don’t look at potential job candidates' resumes much except to grab that person's name so I can type it into Google. And now, let me get to my point.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin, Personalization] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales.  I am also active on Google Plus. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  I buy from people. 
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin, Personalization] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales.  I am also active on Google Plus. wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  I buy from people. 
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 17, 2012
    [Linkedin, Personalization] Being Negative in Social Media is Plain Old Bad Social Business
    I’m the type of person who will try to find something positive, no matter how small it might be, out of a negative situation. Engaging in positive debate is one thing, but if you have something negative to say, why not simply send that person an offline message rather than put it on public display? How has your day been so far?”
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin, Personalization] 43 Bright Ideas for Promoting Your Lead Gen Content
    Each person who tweets to their audience about your content gets it in front of additional people who are not in your network. LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. Social Media. Email.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Personalization] The Traditional Marketing Playbook Is Dead!
    It found that on average customers are ready to speak to a sales person after they have completed 60% of the information gathering required for their purchasing process. Personalization will drive higher conversion in the middle of the funnel. Are you tired of being badgered by sales people before you are ready to buy?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 1, 2011
    [Linkedin, Personalization] Swish! How The Phoenix Suns Used Fan History To Drive Sales
    Or witnessed that first gravity-defying dunk in person. And savvy sports marketers are constantly attempting to tap into fans’ personal histories with a team. Titled “Legends”, the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team’s legacy. LinkedIn. Facebook.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Personalization] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    To promote INBOUND 2012, we had the first person to register for this year's conference write a blog post. 6) Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages , LinkedIn Events , and LinkedIn Groups are a great way to contact people in your industry who may be interested in your event.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Linkedin, Personalization] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Connecting: This is where you ask your email recipients to follow your brand on LinkedIn, follow you on Twitter, Like your Facebook page, subscribe to your YouTube channel, and so on. Some marketers think that Facebook is the place to go crazy and really let their personality shine. Start with the Basics. But what kind of links?
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Linkedin, Personalization] What Drives Us? 4 Keys to Creating Compelling Content
    Once a tentative action is chosen, (for example, to postpone buying a sports car, or to click through on the ad just to look at prices), once the person chooses with free will, a signal feeds back through the emotional centers to pick up the emotional energy provided by the drives. Share this on LinkedIn. Lawrence and Nitin Noria.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Linkedin, Personalization] 20 Stats Every Global Social Media Marketer Should Know
    LinkedIn tends to attract users of higher education and income. 12) If you are a B2B company, consider LinkedIn for your US audience. Our study showed that 65% of B2B respondents had acquired a customer through LinkedIn. Sources: Branding Personality , Econsultancy ) Tweet This Stat! "Social media is a lot like sex.
  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 21, 2011
    [Linkedin, Personalization] 4 Quick Tips to Help Employees Deliver Your Social Media Message
    Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. If no one knows about your being on Facebook, LinkedIn, Twitter or Google+ how will they know to look for you there? One easy solution lies within your own assets – Specifically your employees.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 16, 2010
    [Linkedin, Personalization] B to B Marketers:Is There a Way to Track Social Media?
    Marty Thomas says: February 18, 2010 at 12:22 pm Another good way to tradesmen to make their advertising message more effective to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him. Learn more at: [link].
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin, Personalization] Social Business Readiness: 5 Questions for Human Resources
    It is not uncommon for job dissatisfaction to "leak out" on social media sites, especially those where personal and professional disclosure is often intermingled -- think Facebook and Twitter. Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Social Human Resources
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin, Personalization] Ascent of the social media climbers: Klout goes mainstream
    Sites such as Klout and PeerIndex.net take public information from Twitter, and sometimes Facebook and LinkedIn, to determine a person’s influence on social media. When he meets someone who’s impressed by that score, he feels bad for the person, he said. think this is significant. By Beth Teitell Globe Staff / February 18, 2011.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Personalization] How To Get Started On Twitter
    Whatever your role, the first step to a positive Twitter experience is setting your own personal goal. The objective of personal branding is to showcase your unique skills, experience and perspective on the world. It’s important to represent your views as personal opinions and not the endorsed views of your company. Want more?
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin, Personalization] Developing a Social Media Marketing Strategy in Technology
    The top two marketing methods for reaching prospective buyers of your technology services are to develop a personal relationship and to showcase knowledge of the buyer’s specific issues. For most target audiences, LinkedIn will be the most effective channel. LinkedIn, Twitter and YouTube work well for promoting your new content.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 16, 2011
    [Linkedin, Personalization] Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
    It’s fine to pace yourself, but don’t be erratic with your engagement on Twitter, LinkedIn and Facebook. Personally, I am more of a Turtle than anything else because I can only contribute occasionally to our company’s social media efforts. Same with your blog, if you have one (and you should). Is it sustainable?
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Linkedin, Personalization] Five Free Tools for Startups to Measure Impact of Online Videos
    You can track what time a person clicked your url, their location, and date. That includes Facebook likes, Facebook shares, Facebook comments, tweets, Google+ 1s, Diggs, Pins, LinkedIn shares, Delicious bookmark, StumbleUpon counts, and Reddit bookmarks. 'Video camera in action. Most of these tools are very costly (but worth the price!),
  • SAZBEAN  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Personalization] Now What Do I Do?: 5 Tips for After Kickstarter Project Funding
    Develop your business network on LinkedIn and enlist product reviews and endorsements from trusted professionals. personal note of thanks by email will let your donors know you recognize and appreciate their contribution to your success. Now what do you do? Accountability and on-time delivery builds trust between you and your donors.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 14, 2010
    [Linkedin, Personalization] Social Media - Invest in relationships for the long run
    Secondly, by the end of 2010 I foresee that at least 35000 people will have the words “social media” in their current job title on Linkedin. You’ll probably have to invest personal time to get things going but be assured there will lots of folks to choose from when you finally do get the budget to build a team.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Linkedin, Personalization] Feeling Awkward at a Networking Event? 3 Ways to Break the Ice
    But before that person ends up as a trusted connection, you have to cultivate a mutually-beneficial relationship, one that provides value to your professional life in some way or another. Unfortunately, that’s left some of the professional world feeling more comfortable interacting with people online than in person. Well, pretty much.
  • WEBBIQUITY  |  MONDAY, APRIL 1, 2013
    [Linkedin, Personalization] The Social Media Sick Day
    Ensuring your business looks good online isn’t just about managing bad reviews or seeming personable; consistent and frequent posting is the best way to reach out to your customers. The top social networks for business are Twitter , LinkedIn and Facebook. Guest post by Megan Totka. Think about the business structure where you work.
  • WEBBIQUITY  |  THURSDAY, AUGUST 5, 2010
    [Linkedin, Personalization] Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
    Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. On LinkedIn, you want to be all about business. On Facebook, show a little of your personality – the carbon-based life form behind the blog. Share this on LinkedIn.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Linkedin, Personalization] The Death of Salesmen, Really
    So, there’s me, the person the sales man called. I’ve logged hundreds of thousands of hours on social media in the last five years (ten years on LinkedIn). You need to know the business or person you are going to call first. Get the person talking. 'Photo on Flickr by MonomoyTheatre, Some Rights Reserved.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 10, 2010
    [Linkedin, Personalization] If Your Blog Writing Stinks…
    Let me tell you a personal story. When you can connect your personal story to what you do and what you write about, you will connect with readers. Share this on LinkedIn. Blog Content: Are you personal… or all business? Your blog writing can improve. Ba-da-boom , instant sales and subscriptions. Digg this!
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Personalization] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. It does require someone/team from the company to moderate the forum to prevent abusive language, personal attacks and outright SPAM.
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 14, 2011
    [Linkedin, Personalization] What to Do when People Hate Your Company
    If 20% of your market has a negative opinion of your brand and if each person shares that negative opinion with five other people while the 80% with a positive opinion each only tells one other person, within a short time, the market will be more negative than positive. Many of these people will do anything they can to drag you down.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 18, 2012
    [Linkedin, Personalization] It's OK To Be A Stage 5 Clinger When It Comes to Inside Sales
    Don’t stop at talking to the admin to find more contacts to talk to – use resources that have databases of contacts like Netprospex , Linkedin , etc. While we don’t want to admit it, we’ve all been there in the roles we’ve taken on within inside sales (OK, maybe we have all been there personally too).
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Linkedin, Personalization] K’s Top Five for the Week – February 20
    This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog. This particular person has been keeping in contact with Ardath on the tactics being used and the results they’ve achieved. Share this on LinkedIn. Enjoy! by @savvy_b2b.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2010
    [Linkedin, Personalization] Why Manufacturers Should Use Blogs as a Brand Building Tool to.
    In a recent post on eMarketer, Bloggers and (personal) brand building, they cited a poll done by Technorati on the state of the blogosphere 2009 that showed that: Over 70% of those polled talked about products or brands on their blog. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters!
  • B2B IDEAS @ WORK  |  TUESDAY, DECEMBER 28, 2010
    [Linkedin, Personalization] Diversity & B2B Buying Behavior
    ” This is smart, as it has the possibility to increase personal relevance , which can be an important motivator of buying behavior. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. But one company in particular, Wal-Mart, utilized another factor worth talking about. Who are they?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Linkedin, Personalization] The Secrets to Building a High-Growth Marketing Team
    Another tactic to consider is making it super easy -- even automated, if possible -- for employees to share job postings through their social networks, particularly LinkedIn. In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile. Why would they hire or work with that person again?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Linkedin, Personalization] How to Save Time & Effort with Your Social Media/Facebook Posting
    Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Or do they? No problem.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 21, 2010
    [Linkedin, Personalization] 5 Ways to Integrate Sales and Marketing
    Take our Linkedin poll. What was clear was that a new person in charge and money – did not change the culture of the company. (We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers , on their Marketing Resources page. Thank you.). What do you think of Marketing Automation? But how?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Linkedin, Personalization] The State of Marketing Technology in Asia
    Software as a Service (SaaS) sales in this region is estimated to be growing at more than 20% a year, with vendors such as Oracle, and platforms such as LinkedIn Marketing Solutions, reporting big jumps in usage and revenue. Follow David on Twitter @ketchum. The marketing technology wave has not yet broken in Asia, but it is coming.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Linkedin, Personalization] 7 Steps For Awesome B2B Facebook Marketing
    When it comes to B2B marketing and lead generation, LinkedIn is the social network most often mentioned. LinkedIn is very important for B2B social media success, but not the only source of leads. You can not use your personal Facebook profile for your business. That is a false assumption. B2B Facebook Marketing Best Practices.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin, Personalization] Direct Marketing Doesn’t Have to Suck
    Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. They fooled me good. Dump the Junk.
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