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  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 21, 2011
    [Linkedin, Personalization] 4 Quick Tips to Help Employees Deliver Your Social Media Message
    Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. If no one knows about your being on Facebook, LinkedIn, Twitter or Google+ how will they know to look for you there? One easy solution lies within your own assets – Specifically your employees.
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin, Personalization] Social Business Readiness: 5 Questions for Human Resources
    It is not uncommon for job dissatisfaction to "leak out" on social media sites, especially those where personal and professional disclosure is often intermingled -- think Facebook and Twitter. Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Social Human Resources
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Linkedin, Personalization] The Secrets to Building a High-Growth Marketing Team
    Another tactic to consider is making it super easy -- even automated, if possible -- for employees to share job postings through their social networks, particularly LinkedIn. In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile. Why would they hire or work with that person again?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 9, 2010
    [Linkedin, Personalization] How to Use the Social Web to be a Star at Work
    I’ve already written about the importanc e of personal “technological adaptability” as an increasingly important life skill. Share this on Linkedin. A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.  So there. 
  • SAVVY B2B MARKETING  |  MONDAY, MAY 16, 2011
    [Linkedin, Personalization] Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
    It’s fine to pace yourself, but don’t be erratic with your engagement on Twitter, LinkedIn and Facebook. Personally, I am more of a Turtle than anything else because I can only contribute occasionally to our company’s social media efforts. Same with your blog, if you have one (and you should). Is it sustainable?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Linkedin, Personalization] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
    B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event.
  • SAZBEAN  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Personalization] Now What Do I Do?: 5 Tips for After Kickstarter Project Funding
    Develop your business network on LinkedIn and enlist product reviews and endorsements from trusted professionals. personal note of thanks by email will let your donors know you recognize and appreciate their contribution to your success. Now what do you do? Accountability and on-time delivery builds trust between you and your donors.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 14, 2010
    [Linkedin, Personalization] Social Media - Invest in relationships for the long run
    Secondly, by the end of 2010 I foresee that at least 35000 people will have the words “social media” in their current job title on Linkedin. You’ll probably have to invest personal time to get things going but be assured there will lots of folks to choose from when you finally do get the budget to build a team.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Linkedin, Personalization] Social Media for Sales
    If customers are praising the company’s service through social media channels, that is a strength the sales person can play to. Share this on LinkedIn. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Linkedin, Personalization] 7 Steps For Awesome B2B Facebook Marketing
    When it comes to B2B marketing and lead generation, LinkedIn is the social network most often mentioned. LinkedIn is very important for B2B social media success, but not the only source of leads. You can not use your personal Facebook profile for your business. That is a false assumption. B2B Facebook Marketing Best Practices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin, Personalization] Five reasons Europeans are behind in social media marketing
    From personal experience, that comes with no surprise. LinkedIn? 'By Mars Dorian, {grow} Contributing Columnist. ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. Let’s find out what’s going on here. 1) Clinging to the past . Blink blink.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin, Personalization] Using Twitter in the Pharmaceutical and Medical Device Industries
    Links to landing pages on your website, blog, LinkedIn, You Tube or other social media channels. With a behavior based marketing automation system you can send personalized Twitter messages to leads to provide information that can move them through the sales cycle faster and reduce the length of the cycle. Many journalists use Twitter.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Linkedin, Personalization] The Death of Salesmen, Really
    So, there’s me, the person the sales man called. I’ve logged hundreds of thousands of hours on social media in the last five years (ten years on LinkedIn). You need to know the business or person you are going to call first. Get the person talking. 'Photo on Flickr by MonomoyTheatre, Some Rights Reserved.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 10, 2010
    [Linkedin, Personalization] If Your Blog Writing Stinks…
    Let me tell you a personal story. When you can connect your personal story to what you do and what you write about, you will connect with readers. Share this on LinkedIn. Blog Content: Are you personal… or all business? Your blog writing can improve. Ba-da-boom , instant sales and subscriptions. Digg this!
  • ENGAGE  |  SUNDAY, MARCH 9, 2014
    [Linkedin, Personalization] Content Consuming or “Processing”?
    But they were also taking photos, shooting videos, recording, Tweeting, emailing, watching the news, texting, Snapchatting, and checking out LinkedIn. Technology and social networks now empower us to acquire and modify it, personalize it, and pass it along. 'As marketers, we talk nonstop about engaging our audience. Watching? Learning?
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2010
    [Linkedin, Personalization] Why Manufacturers Should Use Blogs as a Brand Building Tool to.
    In a recent post on eMarketer, Bloggers and (personal) brand building, they cited a poll done by Technorati on the state of the blogosphere 2009 that showed that: Over 70% of those polled talked about products or brands on their blog. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters!
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 16, 2013
    [Linkedin, Personalization] Calls to Action: The Importance of Soft or Complementary CTAs
    And even softer soft CTA (say that ten times fast),  or complementary CTA, is a download or action that requires no personal information. You may be trying to grow your social reach, so a soft CTA to encourage people to follow you on Twitter, Facebook or Linkedin is another viable business goal. What about complementary CTAs?
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 23, 2010
    [Linkedin, Personalization] Building a B-to-B Social Media Lead Generation Program Targeting.
    So you need to develop a strategy to communicate the type of information your target audience wants and then overlap its content distribution platforms like Twitter, LinkedIn, Facebook, Blogs and Forums. Integrate leads into a CRM system - Leads don’t matter if you don’t get the right info to the right person.
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Linkedin, Personalization] 6 Deal-Busting Sales Mistakes That Are Easy to Avoid
    You need to research the company and the person you're calling to get a basic understanding of the company, and your contact's role at that company. Social Media: Try searching for both the company and the individual on LinkedIn, Twitter, Facebook, and any other channels that might be relevant for the company. We certainly never have.
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 14, 2011
    [Linkedin, Personalization] What to Do when People Hate Your Company
    If 20% of your market has a negative opinion of your brand and if each person shares that negative opinion with five other people while the 80% with a positive opinion each only tells one other person, within a short time, the market will be more negative than positive. Many of these people will do anything they can to drag you down.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 18, 2012
    [Linkedin, Personalization] It's OK To Be A Stage 5 Clinger When It Comes to Inside Sales
    Don’t stop at talking to the admin to find more contacts to talk to – use resources that have databases of contacts like Netprospex , Linkedin , etc. While we don’t want to admit it, we’ve all been there in the roles we’ve taken on within inside sales (OK, maybe we have all been there personally too).
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Linkedin, Personalization] K’s Top Five for the Week – February 20
    This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog. This particular person has been keeping in contact with Ardath on the tactics being used and the results they’ve achieved. Share this on LinkedIn. Enjoy! by @savvy_b2b.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Linkedin, Personalization] 10 Essential Reports and Research for B2B Marketers
    The survey results showed nearly all (90%) of today’s CMOs are personally responsible for the overall customer experience. In fact, Janrain’s Social Login Trends across the Web for Q3 2013 shows 87% of internet users have come across buttons that ask for authentication via popular platforms like Facebook, LinkedIn, and Twitter.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Linkedin, Personalization] Do You Know The New 4 Ps of Marketing?
    Personality: We need to understand our buyers’ needs and show them that our brands have real personality. was especially happy to see that they led with “Personality.” Showing your brand personality is the best way to start that process. They are social savvy digital natives. Strategy
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Linkedin, Personalization] How to Save Time & Effort with Your Social Media/Facebook Posting
    Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Or do they? No problem.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 21, 2010
    [Linkedin, Personalization] 5 Ways to Integrate Sales and Marketing
    Take our Linkedin poll. What was clear was that a new person in charge and money – did not change the culture of the company. (We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers , on their Marketing Resources page. Thank you.). What do you think of Marketing Automation? But how?
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Linkedin, Personalization] 3 Things to Consider Before Gating Your B2B Content
    Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Let’s not get into that debate right now. Articles. Whitepapers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Linkedin, Personalization] Defining the Modern Marketer: Why Grit Matters Most
    The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.” Check out Roland’s full post on LinkedIn for two practical tips. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin, Personalization] Direct Marketing Doesn’t Have to Suck
    Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. They fooled me good. Dump the Junk.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Personalization] 5 Mindset Shifts Marketing Leaders Must Make
    Becher emphasized the urgency of the situation: “Business will need to run in real time to facilitate personalized engagement with customers.”. Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. 'We all know that real change starts with a shift in thinking. Strategy
  • SAZBEAN  |  TUESDAY, MARCH 18, 2014
    [Linkedin, Personalization] 5 Ways to Use Social Media for Real Estate Marketing
    Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals. What’s more, don’t neglect real estate relevant websites like Architizer , WellcomeMat and Zillow either!
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] Best of PowerViews: Exciting Future for Inside Sales Experts
    It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Michael Brenner, SAP, Social Selling & Personal Branding. Michael also recommends that every professional look at personal branding. Enjoy! Tools.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Linkedin, Personalization] How To Adapt Your Social Strategy Channel-By-Channel
    The same person acts differently on Facebook than they do on Twitter, and differently on Twitter than they do on Pinterest. LinkedIn. LinkedIn profiles are almost ubiquitous in the corporate world, but savvy marketers don’t use this platform for advertising so much as for establishing business relationships and building connections.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Linkedin, Personalization] Google+ on its Third Birthday
    While you’ll be able to watch videos on YouTube without buying into the Google+ — or any Google properties — if you want to like or comment, you’ll need to build out your personal Google+ profile page. No, not even LinkedIn or Twitter. 'I have been covering Google Plus since its inception three years ago. “Again.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Personalization] Seven Guides to Better Copywriting
    ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? In this age of inbound marketing, content is king. But good writing isn’t easy. As Eric Siu noted recently in Is Blogging Dying?
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Linkedin, Personalization] Choose the Right Social Networks to Boost Your Business
    Professional networks: LinkedIn, Viadeo and Xing. LinkedIn is the most widely used professional social network, with 296 million users in over 200 countries. LinkedIn has increasingly become a great source for content as well, with its Pulse program that curates content written by LinkedIn influencers. hear you. license.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
    By understanding the background of a company and the person you''re trying to speak to, you can better frame a conversation. Do they use social media channels such as Twitter, Facebook, or LinkedIn? It’s incredibly important not only that you reach out to the right company, but also to the right person at that company.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Linkedin, Personalization] 10 Tips for Better Email Design
    Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. Share this on Linkedin. If you’ve worked on all of that, you’re pretty advanced already. People use many different email readers, both on their PCs and on their cell phones. Keep It Brief.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin, Personalization] 43 Bright Ideas for Promoting Your Lead Gen Content
    Each person who tweets to their audience about your content gets it in front of additional people who are not in your network. LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. Social Media. Email.
  • B2B IDEAS @ WORK  |  TUESDAY, DECEMBER 28, 2010
    [Linkedin, Personalization] Diversity & B2B Buying Behavior
    ” This is smart, as it has the possibility to increase personal relevance , which can be an important motivator of buying behavior. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. But one company in particular, Wal-Mart, utilized another factor worth talking about. Who are they?
  • WINDMILL NETWORKING  |  FRIDAY, JULY 13, 2012
    [Linkedin, Personalization] Four Sources for Finding New B2B Sales in Social Media
    Solicit their feedback by using polls on Facebook and LinkedIn. Take LinkedIn, for example. An excellent way to connect with like-minded people on LinkedIn is with Groups and with Answers. There are at least four major sources at your disposal where you can focus your b2b sales efforts to increase your revenues. Be honest.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Linkedin, Personalization] 42+ Social Media Marketing Tools
    Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  The Basics.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 15, 2011
    [Linkedin, Personalization] We Make SugarCRM Just a Bit Sweeter
    Platforms like LinkedIn, Twitter and forums have given prospects easy access to your existing customers and people are talking about you, your products and your competitors. InsideView helps reps connect with prospects through their personal and extended professional networks including colleagues, ex-colleagues, and reference customers.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Linkedin, Personalization] Content Curation: How to Become a Thought Leader
    Share this on LinkedIn. Blog Content: Are you personal… or all business? Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Digg this!
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin, Personalization] When Business Blogging Works Too Well…
    Share this on LinkedIn. Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Yikes! Digg this!
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 13, 2010
    [Linkedin, Personalization] Get Search Engine Optimized- Fast
    Hire an SEO person to do some optimization for your web content (expensive). Share this on LinkedIn. How do you know if your blog posts are optimized for search engines ? Good question… and no  easy answer… well, except for one which I’m going to share with you here!  Here’s how it works. Details? Interested?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin, Personalization] Twitter By The Numbers: Are You Listening to 100 Million Voices?
    “Should I  separate my business and personal social profile s?&#. feel I am only sharing great content and it has allowed me to interact more personally with my followers. You can also connect with me on  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. But what do these numbers really mean?
  • WRITING ON THE WEB  |  THURSDAY, JUNE 17, 2010
    [Linkedin, Personalization] Rant: The Problem with Formatting Sales Pages.
    So I found this person, actually, a Wordpress Wizard found me, and she said she had a whiz-bang solution for anybody with a Wordpress site who needed to create a sales page without the hassles. Of course, I didn’t believe her, but I’m a fair person. Share this on LinkedIn. how to sell socks to centipedes. Email.
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Linkedin, Personalization] Just how connected are the world’s top 5 IT services companies?
    Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? LinkedIn: The IBM company presence has 2.8k There are some 1,080 IBM related LinkedIn Groups. LinkedIn: The HP company presence on LinkedIn has some 2.4k It was a simple idea.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 30, 2010
    [Linkedin, Personalization] What Are Your B2B Customers Saying About YOU?
    The Theory of Reasoned Action posits that people often make decisions based upon their personal attitudes, as well as the social attitudes related to that behavior. In fact, social attitudes can sometimes be more salient with people than their own personal ones. Are they in industry chat rooms?
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Linkedin, Personalization] Web 4.0: The Era of Online Customer Engagement
    know Tom, he knows me, thus we connect on LinkedIn. Steve is a potential customer, we don’t know each other, therefore we can’t connect on LinkedIn. You’d think that their customers (farmers for example) would do all of their shopping in person. The one constant is change. After all, you have a web presence.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Personalization] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    social marketing can help you build and maintain lasting, personalized relationships with your customers. For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. Segment and trigger based on downloaded content.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin, Personalization] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Have you ever seen a Twitter post with hashtags that has been posted to LinkedIn? Facebook - This is where you can show more personality than just about any other social media network. LinkedIn - Looking to find and share serious content? For LinkedIn, they are leaning forward, searching and ready to learn. Build Reach.
  • SAZBEAN  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin, Personalization] What everyone needs to know about content
    My definition of content, as it relates to Content Marketingis; the message we share in order to attract the right people’s attention and then earn their interest, to their betterment and the development of our company and personal brand. My advice to you, write about your personal experiences. Great content is the one constant!
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Linkedin, Personalization] 7 Ways to Instantly Improve Your Webinars
    When a person registers for your webinar using a landing page , make sure the page mentions all the key topics that will be covered during the webinar to ensure you have an interested audience. For your next webinar, find a co-worker, intern, or just anybody to join you in person. Webinars are powerful. But don't worry!
  • SYNECORE  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin, Personalization] Happy Halloween from Down in the (Silicon) Valley.
    bit of a showman himself, Dorsey bears an uncanny resemblance to impresario Carson Daly, fueling speculation that they are, in fact, one and the same person… Carson , meet Jack. Reid Hoffman, Tech VC and Co-Founder of LinkedIn - John Belushi. With memory still raw, tho’ it may sound absurd, here’s what I saw, I give you my word….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 14, 2011
    [Linkedin, Personalization] Let’s not have a Quor-gasm
    And I understand some of the potential personal and business benefits of Quora. But at the end of the day, any social platform has to connect with people in a consistent, meaningful way and on a personal level — even an emotional level. I don’t like Quora. As far as I can tell I stand alone in this sentiment. Long answers.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin, Personalization] Google Launches A More Social Search
    In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. It now doesn't matter if you rank in the top slot for a certain keyword, because Google is quickly scaling personalized and social search. A battle is happening in the Silicon Valley.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Linkedin, Personalization] How One Social Media Marketer Can Manage Millions of Fans and Followers
    That''s why many of our fans are surprised when they hear that HubSpot''s social presence all comes down to the concerted efforts of just one person -- Brittany Leaning, our social media manager. also created a Facebook event and LinkedIn group for INBOUND so the community can engage there, as well. What tips would you give to them?
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Linkedin, Personalization] 8 Guaranteed Ways to Increase Social Media Reach
    In order to make social media an effective lead generation machine, you first need to generate a following -- fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content.
  • VIDYARD  |  TUESDAY, DECEMBER 10, 2013
    [Linkedin, Personalization] Tips for Running Successful Event Campaigns
    'Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc.,
  • WEBBIQUITY  |  TUESDAY, JUNE 15, 2010
    [Linkedin, Personalization] Three Words That Should Never Be Used With Social Media
    Unlike other channels, social media is informal, interactive and personal. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc. Share this on LinkedIn. It’s a component (an increasingly essential one) of an overall marketing and PR plan. It has a purpose and needs a budget. Automate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin, Personalization] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. Follow him on Twitter @JamesHahnII or LinkedIn. In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. The B2B Myth that Will Never Die.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Linkedin, Personalization] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Linkedin, Personalization] 5 Proven Strategies for B2B Social Media Marketing
    Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Virtusa has seen successes with social media, through Twitter , LinkedIn , Facebook and its blog blog. link].
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 20, 2010
    [Linkedin, Personalization] 10 Tips for Getting People to Read Your Emails
    For new leads, use the company name in the “from&# address, and for people with an assigned contact person, use that person’s name. Share this on Linkedin. It’s great that you send your emails to lots of people, but are they actually reading it? Here are 10 tips to get more people to read your emails.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 6, 2010
    [Linkedin, Personalization] Webinar Q&A: Content is Marketing Currency
    In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. LinkedIn - search for CIO there shows over 97K users. Using Twitter to promote your own blog posts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Personalization] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). Have fun! d)  All of the above.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Linkedin, Personalization] Why hiring a search marketing firm is a waste of money
    Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Sorry Search Marketing firms. We don’t need your help. It’s a powerful statement. have bad news for all of them. Amen, Mike.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Linkedin, Personalization] Blog Writing: What Can We Learn From Reality TV?
    People love personal stories. I’m convinced that at the core of reality TV’s popularity is its microscopic look at personal detail. While your blog may not necessarily be a hub of personal confessions, always throw in some personal detail when writing any article, no matter how technical or abstract the subject matter is.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Linkedin, Personalization] The Future of B2B Marketing: It's Social
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? This got me to thinking. I’ve already published my B2B Marketing predictions for 2011  and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. But what does that mean…?
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2011
    [Linkedin, Personalization] 10 Rules for Succeeding in a Web 3.0 World
    LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. everyone's presence online became more personalized and authentic. Previous Internet Eras. Web 1.0 - Web 1.0 was an era of low bandwidth. Web 2.0 - In Web 2.0,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 1, 2010
    [Linkedin, Personalization] It’s time to draw the line on social media disclosure
    While the site is kind of funny, it draws attention to a serious point — disclosure of detailed personal information, including your precise physical location, will lead to crime. Personally, I would forbid my kids from using Foursquare or any technology that reveals their personal location at  a point in time. Digg this!
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Linkedin, Personalization] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Linkedin (112). There better be. Why not use it? PR Dept?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Linkedin, Personalization] Our Favorite Internet Marketing Blog Posts of 2012
    You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+  and read her blog posts here. Connect with Mike on  Google+  and  LinkedIn. You can see more of the posts, articles, and information Stacy likes on Twitter , LinkedIn , and Google+  and read her blog posts here. link].
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Linkedin, Personalization] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand''s. 'Everyone''s doing it. Tweeting. Following. Friending. Tweet This Stat].
  • SALES LEAD DYNAMICS  |  FRIDAY, MAY 13, 2011
    [Linkedin, Personalization] The First Networking Meeting: Schmooze or Lose
    Once you’ve established a personal relationship, a business relationship can follow. He wants to be treated like a person, not a referral dispenser. Invite Fred to view your LinkedIn contacts to see if there are any fits (you have to connect via LinkedIn first). You’re getting antsy. Enough of this idle chit-chat. Period.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin, Personalization] New Research Points the Way to Success in Your Content Marketing Strategy
    In-person events. In order of most common usage, the top seven sites were: LinkedIn. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Content marketing is powerful. It’s also relatively young. Many firms are still struggling to find and implement the right strategy. eNewsletters. Blogs.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Linkedin, Personalization] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Target Marketing: What’s a Lead?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Linkedin, Personalization] Marketing And The Internet Of Things
    He argues that machine-to-machine communications will allow the rest of us to personalize a customer experience the way Amazon does. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Talk about Big Data! What is The Internet of Things?
  • 3D2B  |  TUESDAY, JANUARY 21, 2014
    [Linkedin, Personalization] 5 Causes of Sales-Funnel Failure
    Your blog posts could be being shared frequently on LinkedIn, Twitter and across the Web. So your sales person decides the rest of the leads are guilty by association. 'Your sales people ask you for well-qualified leads to help in customer acquisition. It sounds simple. So why does your sales funnel fail in producing qualified leads?
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Linkedin, Personalization] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? If you have a dedicated community manager running your social channels -- Facebook, Twitter, LinkedIn, even forums -- let people know who that person is. It lets people get to know the names, faces, and personalities behind a company. Here's how.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 23, 2005
    [Linkedin, Personalization] B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI
    Let your audience self qualify themselves with a "request a sales person contact me" box on your post event survey. Let your audience self qualify themselves with a "request a sales person contact me" box on your post event survey. But lately, Ive watched some really bad webinars and webcasts. The results.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 27, 2011
    [Linkedin, Personalization] B2B Social Media Success Formula Mixes Business with Pleasure
    When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. When: 4:30 to 6:30 p.m. Wednesday, Oct. When: 4:30 to 7:00 p.m.
  • B2B MEMES  |  THURSDAY, DECEMBER 15, 2011
    [Linkedin, Personalization] Jesse Noyes: Brand Journalist or Brand Reporter?
    few days after Conley’s interview, my friend and ASBPE  colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. If a journalist becomes a brand journalist, that person is no longer a journalist.”. Jesse Noyes. Honestly, I’m not surprised to hear it has.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin, Personalization] Does Cold Calling Still Work?
    In today’s world of hyperconnectivity, changing the “cold” in cold calling to more of a “warm” call can be as simple as learning a little about your prospect by connecting via LinkedIn or Twitter. Learning more about the person you’re trying to reach can help improve the effectiveness of your outbound marketing efforts.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [Linkedin, Personalization] The Social Media MBA: Part 3: Social Media Landscape
    Others know quite a bit about the various platforms but have not yet worked hands on with the tools with marketing and/or personal branding in mind. This first course always yields rave reviews at the end of the term, citing how it is helping the student personally and professionally. guarantee you use more than you think.
  • BIZNOLOGY  |  TUESDAY, JUNE 4, 2013
    [Linkedin, Personalization] Tweet like Guy Kawasaki for Twitter success
    personally have all of my blogs linked into my Chris Abraham GaggleAMP gaggle — so every time anyone posts anything from me — such as this post — it’ll automagically be distributed to my Facebook, Twitter, and Linkedin as well as those of 428 other members of my GaggleAMP gaggle. Part I) , and others. Well,
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 1, 2012
    [Linkedin, Personalization] Are Cold Calls Still Relevant?
    'Historically, the bane of every sales person’s existence is the cold call. Today via LinkedIn, Facebook, Twitter, Google+ and other social media environments, a sales or marketing professional has access to data which historically cost thousands of dollars a year, if it was available at all. But that’s not all.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 23, 2012
    [Linkedin, Personalization] Profile Byte: PR Fly Zone on Social Media’s Radar
    Channel Goldilocks in determining the right amount of PR “personality” for your social business profile—not too little, not too much. ” From a social business perspective, what makes more sense for the PR management function:   personality   or   character ? Indicate personal account information where relevant.
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Linkedin, Personalization] An Introduction to Partnership Marketing
    These interactions are more personal and will better indicate what it’d be like to work together. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Marketing is perhaps one of the most consistently and quickly changing fields in business. Just think about how many kinds of marketing exist today.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Linkedin, Personalization] How To Build Sustainable Relationships With Your Advocates
    It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This post is the third in a three-part series advocate marketing. Check out part one and part two. .
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin, Personalization] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. I’ve personally had someone do this to me and it didn’t exactly inspire a warm and fuzzy feeling. Discretion should be used when connecting on LinkedIn. actually happens.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 15, 2010
    [Linkedin, Personalization] Manufacturers: 6 Tips On How to Hire Independent Reps
    Over the years, I’ve sat through hundreds of interviews either in person or on the phone and very few of those spent more than a couple of minutes talking about specific account details, in fact, I’m reasonably sure that they themselves had never spoken with their own customer base located in the territory. Enjoy. Good and timely article.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 10, 2010
    [Linkedin, Personalization] Connect Your B2B Customers with Social Media Profiles
    Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Rapleaf helps you better understand who your customers are so you can personalize communications and boost interactions while lifting conversions. If so, which ones? Netprospex.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 21, 2010
    [Linkedin, Personalization] Marketing Automation vs. Inbound Marketing
    Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. Social media accounts like Twitter, Facebook and LinkedIn are free to set up. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Personalization] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    personally prefer getting alerts as soon as Google finds a new piece of content, so we can react quickly if needed. Newsle is a media monitoring service that lets you know whenever you, your Facebook friends and/or LinkedIn connections are mentioned in the news or in press releases. Newsle was acquired by LinkedIn in July.)
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Linkedin, Personalization] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? SproutSocial. twitter.com/cibostudios/st….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 14, 2010
    [Linkedin, Personalization] Wait a minute. It’s not about engagement after all!
    You know me as a person and once you bump around a bit, you start to know the other community members too. But the downside is that there is no personality to connect to. Example of an exception: Randy’s Journal , the personal Boeing blog of Marketing VP Randy Tinseth. Share this on Linkedin. Nobody’s home.
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