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  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Linkedin, Personalization] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Each social network has its own unique personality, which requires you to have a different writing style for each one. Your customers and prospects are in a different frame of mind when they browse Facebook than they are when they are browse LinkedIn, so you need to keep that in mind when you are writing a post. Didn’t think so. link].
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 15, 2014
    [Linkedin, Personalization] Meet Jeff Ogden of Find New Customers here
    personal post on a Saturday. In this post, I answer your questions – in this personal post. What do you think of this personal story? We love comments (no SPAM please) and those who share on social media such as Twitter, Linkedin and Facebook. What is the real story of someone? No post on Sunday. College. Childhood.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Personalization] Poke the Box – Review of Seth Godin’s new book
    My personal story. We’d not have had the remarkable supporters we have today, such as the 40 glowing recommendations on our Linkedin profile. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Do Salespeople want more sales leads? Yes, indeed! Very interesting.
  • HUBSPOT  |  SATURDAY, AUGUST 22, 2015
    [Linkedin, Personalization] Why Your Employees Are About to Quit (And What to Do About It)
    Human resources consultant Carly Guthrie told the First Round Review that, in her experience, employees who leave because of their boss leave from a lack of confidence, not from any sort of personality mismatch. employees in LinkedIn's exit survey said they knew of them. This post originally appeared on HubSpot's Agency Post. The U.S.
  • HINGE MARKETING  |  MONDAY, MAY 5, 2014
    [Linkedin, Personalization] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    And with the onslaught of marketing automation, it has become increasingly sophisticated and personalized. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Email marketing may be the Rodney Dangerfield of professional services marketing. It gets no respect. Why Email Marketing Still Matters. Fear not.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 13, 2014
    [Linkedin, Personalization] Check out Dave Kerpen – our featured guest on Marketing Made Simple TV today
    Dave Kerpen  is founder and CEO of Likeable Local, the co-founder and Chairman of Likeable Media, the NY Times Bestselling author of 3 books, an international keynote speaker, and the  #1  LinkedIn Influencer of all time in page views, ahead of Bill Gates, Jack Welch, Mark Cuban, and President Barack Obama. Hop right over and watch Dave now.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Linkedin, Personalization] "Out of My Inbox!" 7 Reasons People Unsubscribe From Your Email Marketing
    You may have a great presence on Twitter, Facebook, LinkedIn, and the like. By now, you''ve got this inbound thing down pat, meaning you know that the key to improving that clickthrough rate on your emails -- and to get people actively visiting your site -- is to personalize and customize your emails. The key to fixing this problem?
  • INFLUITIVE B2B  |  FRIDAY, APRIL 3, 2015
    [Linkedin, Personalization] 3 Ways B2B Brands Should Use Membership To Grow Advocate Loyalty
    We spend a lot of time at work, and hope to get just as much personal satisfaction on the job as we do in our private lives. When a new member joins LinkedIn , they only need to provide the most basic information to gain access to the community. We are living in a Membership Economy. How are you welcoming them? And guess what?
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 23, 2011
    [Linkedin, Personalization] What Are You Doing to Take Your Social Media Presence to the Next Level?
    He made the point that we’re all so wrapped up in doing the mechanics of social media that we don’t allow time for the next step, and that’s an actual conversation with another human being either on the phone or in person. Let’s face it, isn’t that why we’re doing this? Seems like a waste of time to me.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Linkedin, Personalization] Facebook, Tumblr, Twitter, Oh My!
    Personally, I think it is important to make use of all the social sites and their specific features. In the first part of my post, we will look at the two most widely used sites, Linkedin and Facebook. Linkedin. When someone looks at your company’s Linkedin page they should be able to get a good idea of what you do.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Linkedin, Personalization] What Google’s New Algorithm Means For You
    will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. Follow me on Twitter , LinkedIn , Facebook  or Subscribe to the  B2B Marketing Insider Blog. What Prompted the Changes? What did I miss?
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Linkedin, Personalization] After the Webinar: 7 Steps to Ongoing Audience Engagement
    steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. The data from the event not only helps sales and marketing prioritize follow-up , it provides a great opportunity to customize and personalize your approach. Post and promote the on-demand recording. Measure the results.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Linkedin, Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 7, 2011
    [Linkedin, Personalization] 9 Things I’m Looking Forward To At Marketing Profs B2B Marketing Forum
    Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook. For more, follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Strategy #mpb2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin, Personalization] Ascent of the social media climbers: Klout goes mainstream
    Sites such as Klout and PeerIndex.net take public information from Twitter, and sometimes Facebook and LinkedIn, to determine a person’s influence on social media. I’ve never done this before, but today I’m reprinting an entire article from another publication on {grow}.  think this is significant. Klout score?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin, Personalization] What Online Marketers Know About You
    have no interest in personal international travel. Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. But no.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Linkedin, Personalization] The Top-10 B2B Marketing Trends for 2011
    Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Happy New Year! It is January and time again for the obligatory 2011 predictions.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Linkedin, Personalization] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Linkedin, Personalization] Skepticism on Gallup’s Gloomy Social Media Assessment
    The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” If you ask the average person to define “social media,” you’ll get a wide variety of answers. Sixty-two percent said social media has no influence at all.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Linkedin, Personalization] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    We''ve all got to be able to get our thoughts across clearly in emails, business plans, blog posts, website copy, LinkedIn messages, etc. 4) Interviewing. also come up with a few go-tos when an in-person conversation lulls. When I was little, I decided I wanted to be an astronaut. But apparently farmers have to get up early. Inbound
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Linkedin, Personalization] Why you need to re-evaluate the design of your blog
    Get your OCD in check and accept that your content will appear differently for just about every person who sees it. Connect with Jon on Twitter , Facebook , LinkedIn , and Google+. Get your OCD in check and accept that your content will appear differently for just about every person who sees it. Design matters. Visuals matter.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Linkedin, Personalization] Why Your Company Should Hire an Inbound Marketing Agency
    Inbound Marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. It’s still possible to employ outbound tactics to convey an effective message, but it is becoming more expensive.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Linkedin, Personalization] How to Get Your Prospects to Call You Back in 2012
    Do your homework on the person you are calling before you pick up the phone. Are they active on networks like LinkedIn or Twitter? What are they saying. I’m sure there are some good pieces of information you can gather that will give you better personal insights on them. Leveraging existing connections.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Linkedin, Personalization] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Where do they get their content (LinkedIn, industry blogs or print publications)? Create an editorial calendar and content distribution plan, keeping in mind ways to share each piece of content across all mediums – from email to LinkedIn to Twitter. “Content is King.” Understand Your Target Audience. Industries?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 23, 2012
    [Linkedin, Personalization] Over Prepare, And Then Go With The Flow
    Most of all, I love being able to extract the information I need from the person who makes these decisions at a company, and then being able to convince them that speaking with one of my reps will be beneficial to improving their processes. Prior to a call, I start researching the person, and the organization. love the way it sounds.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Linkedin, Personalization] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. What is B2B Tech Yelpification?
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin, Personalization] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    Make sure you’re looking for the right person in the right place. Connect with Bob on  LinkedIn  or read more from him on the  MarketPro blog. So you need to fill a vacancy in your executive marketing team. Marketing is moving fast, and you can’t afford a vacuum in essential leadership spots. What do you do? CMO Insights Trending
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Linkedin, Personalization] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
    LOTS of research on LinkedIn and other social networking sites like Facebook and Twitter, which is not something I expected to be doing. have also spent time uploading infographics to various websites and updating user groups on LinkedIn. Social media is often used in both personal life and in work life. Some Cautionary Tales.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin, Personalization] Giving (Social) Thanks Should Be An All Year Thing
    There’s the parties, great food, the short weeks, family and friends, and, oh did I mention the parties. I am certainly not going to be the first, the last or the only person wishing that the holiday spirit lasted throughout the year but in social media particularly, every like, RT, mention, comment, +1 and pin is a gift! Kennedy.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Linkedin, Personalization] The Best Way To Convert New Buyers Is To Help Them First
    They need to put a person or team in charge. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. Which one of these questions and answers resonates with you?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin, Personalization] Mizuno running long tail outreach marketing case study
    When it comes to unwanted email, people are nutters so people who have tried to obfuscate their contact info behind email forms, double-blinds, links to Linkedin, or even private registration, don’t deserve a cool pair of Mizuno running shoes anyway — and there are thousands more (on any topic you can imagine) who are not so anti-social.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Personalization] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    How to Find Your Personal Sweet Spot. How to Find Your Personal Sweet Spot. All sorts of people follow us on Twitter, LinkedIn, and other social networks. How to Find Your Personal Sweet Spot (Without Software). How to Find Your Personal Sweet Spot. Here's the thing: Social media timing matters. and 5 p.m.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Linkedin, Personalization] Tips and Tricks for Using Hashtags on Social Media Sites
    They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. No Hashtags for LinkedIn. LinkedIn tested hashtags for a bit, but abandoned them in 2013. However, Posting updates with hashtags on LinkedIn may make you look bad. Network. Search by hashtag?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin, Personalization] What Social Selling Isn't
    LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. In person meetings will never die in sales. This post originally appeared on the Sales section of Inbound Hub. Wrong. Don’t do it.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 14, 2011
    [Linkedin, Personalization] Business Blog Writing: Come on, light my fire!
    In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Linkedin, Personalization] What's the Deal With This Whole 'Context Marketing' Thing?
    And LinkedIn, YouTube, Facebook, and Twitter were considered "useful" or better by over 60%. That's the idea behind context marketing: Using what you know about your contacts to provide supremely relevant, targeted, and personalized marketing. Personalized and relevant marketing is the foundation for creating marketing people love !
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Personalization] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    Personalization is a friendly “Hi” instead of “Dear” Neil Patel of KISSMetrics is one of the most prolific emailers to this Marketing inbox. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus.
  • BIZNOLOGY  |  FRIDAY, MARCH 6, 2015
    [Linkedin, Personalization] Troubleshooting your B2B marketing data problems
    But maintain the self-reported wacky title, too, so you can still address the person the way he or she wants to be addressed. We are going to assume—a big assumption—that you actually know the person has gone to a new company.  It’s more likely that you will not know.  How do I find out the names of individuals who visit my website?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 16, 2014
    [Linkedin, Personalization] Help me solve marketing’s biggest mystery
    And then the miracle — the Old Spice Man came alive, interacting with fans on Twitter and, most memorably, YouTube where he recorded more than 200 hilarious, personal video responses to fans (generating 24 million views). Simple Strategies for Growing Your LinkedIn Influence Why Instagram is becoming the dominant social network.
  • THE NEW STRATEGIST  |  THURSDAY, DECEMBER 29, 2011
    [Linkedin, Personalization] For Auld Lang Syne - 5 Resolutions to Help Make Social Media Better
    Follow because you WANT to, and BE followed because THEY wanted to. 4 - I will include a personal message on every invitation to connect on LinkedIn. social media resolutions new years business twitter linkedin facebook marketingThe auto-DM was a bad idea from day 1. People still do it. Really? Where do I know you from? Answer.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Linkedin, Personalization] The Sad Death of the Truth
    One small problem – she does not exist (Click underlined words to see the person who outed him.). The owner of that tiny one person company (a middle-aged man by the way) just removed this image from the Linkedin profile. (We changed our template in this blog. Hope you like our new one. It’s really sad.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 11, 2010
    [Linkedin, Personalization] Social Media for Job Search Advice: Stop Fondling the Hammer!
    Don’t get me wrong: I continue to blog and evangelize tha t job seekers should be leveraging and maximizing their use of social media tools , including but not limited to LinkedIn. Daily) – view Network Updates and communicate where appropriate,  check LinkedIn Jobs [you could do LinkedIn Jobs searches on a weekly basis as well].
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 6, 2011
    [Linkedin, Personalization] Marketing Tips to Utilize Twitter
    Twitter, along with LinkedIn, are my two biggest sources of page views to my blog. Be that “go to” person - with the content you supply, you should be considered a thought leader and thus an “expert” in your field. In turn, my hope is that they will agree that the info is useful and RT to their followers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Linkedin, Personalization] How to Successfully Launch Your First Marketing Automation Program
    Connect with him on LinkedIn. Because the real goal of marketing automation platforms — and really marketers at large for that matter — is to create personalized marketing for each customer, you have to spend time on the front end organizing your customers into appropriate segments. It all begins with your database.
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 5, 2012
    [Linkedin, Personalization] Ruling Online: Henry VIII Maximises His Inbound Marketing Potential
    Sick of googling himself only to find unflattering portraits and tired memes about cats dressed as Tudors, Henry has decided to take control of his online presence into his own hands in order to facilitate a more personal relationship with his subjects. Henry VIII understands the importance of good marketing. Yes, that’s right.
  • BIZIBLE  |  MONDAY, FEBRUARY 15, 2016
    [Linkedin, Personalization] How to Use B2B Referral Marketing to Gain New Customers
    For example, Socedo did a case study on how Slope used our product to help send out personalized direct messages on Twitter and the results that came from it. The key to success for your business is attracting new customers, while maintaining your existing B2B clients. Crafting a Strong Relationship. Testimonials. Case Studies.
  • HINGE MARKETING  |  FRIDAY, JULY 10, 2015
    [Linkedin, Personalization] 5 Tips to Reach Your Social Media Goals
    Make Personal Connections and Build Relationships. Or dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. Join us on LinkedIn and Twitter for more social media tips and strategies. At Simply Measured, we see this struggle each day. We know it’s real. ” 3. Think In Phases.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Personalization] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    social marketing can help you build and maintain lasting, personalized relationships with your customers. For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. 4. Segment and trigger based on downloaded content.
  • SAZBEAN  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Personalization] Small Business Help from The Visa Business Network
    The Visa Business Network does have some valuable information, and can be a valuable resource, provided it’s just one in a larger toolkit: A Mashup of Features The Visa Business Network (VBN) is really a mashup of features provided by other sites like American Express OPEN Forum and LinkedIn. think the Goals idea is a good one.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 2, 2013
    [Linkedin, Personalization] How Trigger Data Guides Workflows for Sales and Marketing
    Knowing that we weren’t interested in spamming our entire list with irrelevant content, we decided that sending more targeted emails to a smaller segment would be more personal and beneficial to help our leads with their needs. Follow her on Twitter and LinkedIn Let’s not write off the weatherman just yet.
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Linkedin, Personalization] Why Should People “Like” or “Follow” You on Social Media?
    You want followers on your LinkedIn company page. You want these same people to connect with your personal profile on LinkedIn. Why should one person connect with you on so many platforms? Taking this into consideration, why should users follow your personal or company social media pages? And Google+. And YouTube.
  • HUBSPOT  |  FRIDAY, AUGUST 3, 2012
    [Linkedin, Personalization] How Not to Steal People's Content on the Web
    The key here is that you should not just mention the person's name, but also provide them with an inbound link. To Cite Someone's Content on LinkedIn: Proper source attribution on LinkedIn is easy as pie. Just include the link to the content you're citing in the update, and mention the person or company name. Not cool!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Linkedin, Personalization] Marketing And The Internet Of Things
    He argues that machine-to-machine communications will allow the rest of us to personalize a customer experience the way Amazon does. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Talk about Big Data! What is The Internet of Things?
  • SAZBEAN  |  TUESDAY, MAY 31, 2011
    [Linkedin, Personalization] Creating a Social Media Persona to Maintain Brand Consistency
    For example, what’s appropriate for your audience on Facebook, if it’s more casual and fun-loving, may not work on LinkedIn which tends to be more professional. It may help to think of the brand persona in terms of an actual person, complete with a story or biography. Understanding Your Social Media Persona.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin, Personalization] 12 Quick Content Marketing Tips and Trends
    What works now: Easy-to-read charts, especially those showing usable data from your origina l research.  6) Mix up your posts up with something light and/or personal every now and then to keep readers’ awake and to build a relationship with them. Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Linkedin, Personalization] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. trials or demos of our software). and you''re ready to rock.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Linkedin, Personalization] 2012 #Nifty50 Top Men in Technology on Twitter
    He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell. He’s a quiet reader and a loud Speaker , and a great person to party with. in August 2006.
  • MARKETRI  |  MONDAY, MAY 21, 2012
    [Linkedin, Personalization] Mentoring Can Help Boost A Firm's Marketing Effort
    Take inventory: Give each mentee a "personal marketing assessment survey" where they rank their interest/ability to perform various marketing related tactics such as: blog writing, social media, networking, public speaking, client development activities, etc. Social Media: Gain 20 new LinkedIn connections. So where to start?
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Linkedin, Personalization] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    " Facebook, Twitter and LinkedIn that is. Engage with the people you meet by connecting with them on LinkedIn, following them on Twitter, or inviting them to like your firm’s Facebook Page. Be sure to offer a reward either in person at your booth or online through your social networks to entice attendees to check-in.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Linkedin, Personalization] 10 Resources to Help You Teach Inbound Marketing
    Try to find a connection with the person you are reaching out to. Ask friends of friends, or do a little research on LinkedIn. If you need to send a cold email, play up any prestige or connection your school has to the person you are reaching out to. Truthfully, this change can be tough. Will they be speaking to 2,000 students?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Linkedin, Personalization] Event Marketing: How a technology start-up made a trade show splash booth-free
    To make the branding memorable, they created a personality around the brand which included: A mascot, Seymour, whose: Face looks like one of Brickstream’s two-lens cameras. LinkedIn profile for Seymour. But, the team turned this marketing nightmare into a marketer’s dream come true. Here’s what happened. Facebook page for Seymour.
  • HINGE MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Linkedin, Personalization] Assessing Your Team’s Chemistry to Increase Productivity
    An effective way to create better harmony in the workplace is by having the team take a Business Chemistry personality test. Another example of a test that many take to compare personalities is The Myers & Briggs personality test. want to be known as the sarcastic, go-getter, OCD, blunt, and honest person. Now what?
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin, Personalization] Top 10 B2B Inbound Marketing Predictions for 2015
    The ability to not only identify a user’s location but also understand its context, determining whether a person is at home, in the office or even at the gym, will take personalization to the next level. Marketers can then steer users toward a specific destination (online or in person) early in the decision-making process.
  • HINGE MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Linkedin, Personalization] Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know
    Many see its value for personal use or for B2C firms, but can it really be valuable for professional services firms? On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Some of these decisions are likely on topics that you might not be fully informed about. Are these firms just getting lucky?
  • VIDYARD  |  TUESDAY, JANUARY 19, 2016
    [Linkedin, Personalization] 5 Fixes for Common Account-Based Marketing Faux-Pas
    Website personalization. On LinkedIn? In person? If you make direct mail personal enough, it will stand out among the hundreds of generic, digital messages that bombard decision-makers every week. B2B marketers in almost every industry are getting their feet wet with account-based marketing. Don’t do that. Through email?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 17, 2013
    [Linkedin, Personalization] The New Social Buying Journey
    Social CRM''s such as Nimble or InsideView assist sales reps in building out the complete profile of your prospects, allowing reps to personalize their message or engage with the prospect easier and faster. Sales 2.0 or social selling are the hottest topics at this years conferences and trade shows.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin, Personalization] Interview with Dave Chaffey of Smart Insights
    think content personalization is the biggest opportunity into 2016 for B2B Marketers. These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin, Personalization] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
    Love this: content marketing is about helping the reader become a better business person, says @ gradontripp #Mpb2b. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). toprank.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 21, 2010
    [Linkedin, Personalization] 8 Tips to Improve Campaign Landing Page Conversion
    Keep this person in mind when creating your landing page. Connect with Barb on  LinkedIn or follow her on  Twitter. Share this on LinkedIn. Barb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? Define WHAT a conversion is.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Linkedin, Personalization] How to Match Your Content Strategy with the Buyer’s Journey
    Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles. Qualities of this visitor:  At this stage of the buying cycle, prospects are likely looking for content that meets their personal or organizational needs. The B2B content consumption stats are out there.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Linkedin, Personalization] How to Do Great Marketing with (Almost) Zero Money
    Ask questions on LinkedIn. Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Linkedin, Personalization] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    Both personally and professionally, I'm sure many others value the instant gratification as much as I do! Personally, when I download apps for blog pages, I'm definitely more likely to check in often than if I have to remember to go on to a Web site. 3. I don't know how I ever lived without my smartphone. Use QR Codes.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 23, 2012
    [Linkedin, Personalization] 4 Steps on How Focusing on People, Not Contacts Will Increase Your Revenue
    Looking at our friend, Anakin Skywalker, it is clear that there is more to a person than what you see on a business card.  The sales professionals who are making it in your industry are the ones leveraging unique people insights gleaned from social media and other resources to reach the right person, with the right message, at the right time. 
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Linkedin, Personalization] Got Dynamics? Why You Need Act-On, Too
    Act-On Anywhere is a Chrome browser-based app that lets a rep (or a marketing person) work right in LinkedIn or WordPress or other apps, while having access to images and other assets in the Act-On media library. Conversely, aligned organizations were 50% more likely to say they expect their budgets to increase. technology.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 25, 2014
    [Linkedin, Personalization] 7 Building Blocks of Visibility
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Related Stories Top 9 Professional Services Marketing Lessons Learned in 2014 The Road to the Top: Personal Branding Examples in Professional Services It’s all about the Relationship: Andrew Sobel on Becoming a Visible Expert. Enjoy! The Visible Expert
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Linkedin, Personalization] 5 Ways to Increase Webinar Attendance
    How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. Give webinar attendees access to the speaker.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Linkedin, Personalization] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand''s. Everyone''s doing it. Tweeting. Following. Friending. Tweet This Stat].
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, NOVEMBER 25, 2012
    [Linkedin, Personalization] 4 Ways to Find Top Digital Talent
      There are so many good people actively looking, especially in New York, LA, San Francisco , Boston, Philly, Austin, the DC suburbs and Chicago that you can ping your LinkedIn or Facebook network and turn up six candidates in 24 hours; one better than the next.   Factor in personality and power relationships. Others don’t.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Linkedin, Personalization] Why Your Benchmarking Approach is Ruining Your Business Intelligence
    Erin is a regular contributor to their blog and to LinkedIn Answers. There is a certain sense of personal satisfaction in knowing you are “beating the competition.” Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. mean, take a look at the screen grab below. Hint: probably not).
  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 27, 2013
    [Linkedin, Personalization] Networking 101: Schmooze or Lose
    The “know” and “like” parts come from learning about each other’s personal lives more than your business lives. Check out her LinkedIn profile and website. speak from personal experience. Invite her to view your LinkedIn contacts to see if there are any fits (you have to connect via LinkedIn first). This is a quiz.
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Linkedin, Personalization] Facebook paid sponsored content will meet you only halfway
    Broad appeal: education, kids, learning, and something I personally wrote on the Huffington Post. LinkedIn to Launch Sponsored Posts (socialtimes.com). would sponsor three Facebook posts. OK, Why not, right? needed all the help I could get because who owns their own Concept2 rowing machine anyway? Seriously Related articles.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Linkedin, Personalization] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    Marketo also highlighted valuable resources in the Bay Area such as  San Francisco LinkedIn Group ,  San Mateo LinkedIn Group  and  Silicon Valley LinkedIn Group. InsideView  was a proud diamond sponsor of  Marketo’s JumpStart Tour  this summer, which concluded last week in Silicon Valley. the lucky winner in Silicon Valley!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin, Personalization] How To Chop Up Your Webinar Content
    Arm your co-presenters with social language and encourage them to share across their personal and corporate social channels as well. But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. Here’s how we do it.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin, Personalization] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    LinkedIn. billion total shares generated by the articles in our study, LinkedIn accounted for slightly more than 59 million, making them the fifth-most active platform for content sharing among users. Based on the analysis below, Pinterest and LinkedIn emerged as sharing the most positive content of the social networks. Twitter.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Linkedin, Personalization] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    And on the creative side where we advertisers are fighting to break through the boring clutter and break out from the pack, this is an important point Personalization. Virality.  If you want to create a viral campaign, having something really cool and futuristic that is also personalized is one great way to do it. Content.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [Linkedin, Personalization] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing.  It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics.
  • KAON  |  FRIDAY, JANUARY 8, 2016
    [Linkedin, Personalization] Stop presenting- Start engaging!
    Even if the sales team suddenly became experts at crisply articulating the company’s differentiated value proposition it still wouldn’t provide the knowledge that customers needed in those situations when the  sales person was not present. Originally posted by Gavin Finn on LinkedIn. Just stop doing that.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin, Personalization] Does Marketing Get No Respect?
    They understand that behind every like, tweet and purchase is a person. Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Yes Promotion was one. Getting the message out.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Linkedin, Personalization] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    ” Also, make sure to change your titles on LinkedIn, too -- hiring managers will check for consistency on LinkedIn, Leslie said. ” “Took time off for personal reasons.” ” Companies with cultures like HubSpot’s want their employees to have some personality and invest in outside interests.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 23, 2013
    [Linkedin, Personalization] Marketing Innovation Content Chat: It’s All About The Customer
    We’ll see more human brands , interacting with their customers in a more personal. Businesses will utilize  Big Data Marketing  and the power of all the digital information to create more personalized customer experiences. A3: #marketing future is personal. What is the future of Marketing Innovation? contentchat. kgriwert.
  • MARKETING ACTION  |  TUESDAY, APRIL 16, 2013
    [Linkedin, Personalization] Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18
    It’s all called content marketing, and it strives to deliver that more personalized message that leads to conversion. Content marketing is a huge trend, but it’s not a fad. Everybody’s doing it, and everybody wants to do it better. But they don’t necessarily lead to revenue. Content Marketing Corporate Content content marketing
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin, Personalization] Content Marketing Tips: Get Your Stories Straight
    Most of us are intimidated when it comes to having to write something personal and public. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on LinkedIn. Good content marketing requires good storytelling. More will be revealed.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Linkedin, Personalization] List Buying: 3 reasons why this tactic can be deadly for marketers
    You don’t recognize the company or person who sent it. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Tweet Editor’s Note: Buy, build or both? Today, she explores the downsides of list buying. It’s the start of a three-part series.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 18, 2010
    [Linkedin, Personalization] 7 Ways to Sell Social Media to Your Marketing Department
    Do they have a LinkedIn Logo somewhere on their home page leading you to their Company Profile or Group? Are their Sales & Business Development professionals connected and active on LinkedIn? You can also try searching through LinkedIn Events for appropriate seminars or even webinars. 7) Bring in an Experienced Consultant.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin, Personalization] Developing a Social Media Marketing Strategy in Technology
    The top two marketing methods for reaching prospective buyers of your technology services are to develop a personal relationship and to showcase knowledge of the buyer’s specific issues. For most target audiences, LinkedIn will be the most effective channel. LinkedIn, Twitter and YouTube work well for promoting your new content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Linkedin, Personalization] 8 Steps To A More Effective B2B Content Marketing Program
    recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Swayy for personalized content discovery. There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin, Personalization] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Mass emails should not be used as much on warmer lists, because they are less personable than phone calls. In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. With more and more sales leaders implementing new strategies, it''s important for inside sales rep to keep up with the trends.
  • SAZBEAN  |  FRIDAY, OCTOBER 21, 2011
    [Linkedin, Personalization] How to Cater Your Marketing Strategy to Different Social Networks
    Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still ‘follow’ as many people? Step 1: Create a Personal Account. Just as all audiences are not the same, neither are all social media sites. Think about it. News & Notes
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin, Personalization] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    In talking with my peers and doing research for our own 2016 investment, the hot-ticket technologies seem to be: Predictive Analytics, Account-Based Marketing, Automated Outbound Demand Generation, Web Personalization, and all things Data Management and Measurement. The common thread here is personalization and automation.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin, Personalization] Blog Design Blink Test: Simple, Easy Navigation
    As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Your other accounts, Twitter, Facebook, LinkedIn, etc. A way to see and hear you with a video clip. Navigation/Simplicity  (Layout, use of white space and read more). Navigation/Simplicity.
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