MARKETING GENIUS BLOG | TUESDAY, APRIL 27, 2010
[Linkedin, Personalization] 10 Tips for Better Email Design
Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. Share this on Linkedin. If you’ve worked on all of that, you’re pretty advanced already. People use many different email readers, both on their PCs and on their cell phones. Keep It Brief.
JUNTA 42 | TUESDAY, JUNE 2, 2009
[Linkedin, Personalization] 42+ Social Media Marketing Tools
Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers. The Basics.
CRIMSON MARKETING | FRIDAY, MARCH 22, 2013
[Linkedin, Personalization] Marketers, Give Your Salespeople the Info They Need to Succeed
And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. The sales rep who treats the buyer as a highly informed person, will earn the trust of that buyer. Thus the term caveat emptor (let the buyer beware).
HUBSPOT | TUESDAY, OCTOBER 11, 2011
[Linkedin, Personalization] 8 Guaranteed Ways to Increase Social Media Reach
In order to make social media an effective lead generation machine, you first need to generate a following -- fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 9, 2010
[Linkedin, Personalization] Why Manufacturers Should Use Blogs as a Brand Building Tool to.
In a recent post on eMarketer, Bloggers and (personal) brand building, they cited a poll done by Technorati on the state of the blogosphere 2009 that showed that: Over 70% of those polled talked about products or brands on their blog. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters!
THE FORWARD OBSERVER | MONDAY, MAY 19, 2014
[Linkedin, Personalization] B2B: How to Close Your Sales Qualified Leads
So in the past, a sales person was able to engage a buyer much earlier in the process and guide the seller from awareness to consideration to decision. But now, the buyer is contacting the sales person much later in their journey. Build a picture of who this person is so that you can more quickly build trust with them.
WRITING ON THE WEB | THURSDAY, JUNE 17, 2010
[Linkedin, Personalization] Rant: The Problem with Formatting Sales Pages.
So I found this person, actually, a Wordpress Wizard found me, and she said she had a whiz-bang solution for anybody with a Wordpress site who needed to create a sales page without the hassles. Of course, I didn’t believe her, but I’m a fair person. Share this on LinkedIn. how to sell socks to centipedes. Email.
WRITING ON THE WEB | THURSDAY, MARCH 31, 2011
[Linkedin, Personalization] Content Curation: How to Become a Thought Leader
Share this on LinkedIn. Blog Content: Are you personal… or all business? Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Digg this!
WRITING ON THE WEB | THURSDAY, FEBRUARY 10, 2011
[Linkedin, Personalization] When Business Blogging Works Too Well…
Share this on LinkedIn. Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Yikes! Digg this!
WRITING ON THE WEB | FRIDAY, AUGUST 13, 2010
[Linkedin, Personalization] Get Search Engine Optimized- Fast
Hire an SEO person to do some optimization for your web content (expensive). Share this on LinkedIn. How do you know if your blog posts are optimized for search engines ? Good question… and no easy answer… well, except for one which I’m going to share with you here! Here’s how it works. Details? Interested?
B2B MARKETING INSIDER | THURSDAY, MARCH 7, 2013
[Linkedin, Personalization] Focus On Your Customer’s Brand In The Future of Marketing
On a community level we’ve been: Reaching out to bloggers in person, online and via events. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Today’s interview is with List.ly Co-Founder Nick Kellet (@ NickKellet ).
HUBSPOT | SUNDAY, MAY 5, 2013
[Linkedin, Personalization] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
LinkedIn Now Lets Users Add Photos, Videos, and Other Rich Media to Their Profile Pages, From The Next Web. This week, LinkedIn made user profiles more visual and social than ever before. Marketers should see this as an opportunity to revamp their LinkedIn profiles with rich, visual content. all within seven days!
HUBSPOT | TUESDAY, SEPTEMBER 18, 2012
[Linkedin, Personalization] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
WINDMILL NETWORKING | TUESDAY, NOVEMBER 8, 2011
[Linkedin, Personalization] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
You may not know your potential board member, but LinkedIn allows you to see second and third connections of those you are connected with. Browsing LinkedIn to see your contacts’ connections is a good way to identify potential Board members. Does the person have a blog? Follow Amy on Facebook , LinkedIn and Twitter.
EARNEST ABOUT B2B | THURSDAY, MAY 27, 2010
[Linkedin, Personalization] Just how connected are the world’s top 5 IT services companies?
Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? LinkedIn: The IBM company presence has 2.8k There are some 1,080 IBM related LinkedIn Groups. LinkedIn: The HP company presence on LinkedIn has some 2.4k It was a simple idea.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 14, 2010
[Linkedin, Personalization] Wait a minute. It’s not about engagement after all!
You know me as a person and once you bump around a bit, you start to know the other community members too. But the downside is that there is no personality to connect to. Example of an exception: Randy’s Journal , the personal Boeing blog of Marketing VP Randy Tinseth. Share this on Linkedin. Nobody’s home.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 7, 2013
[Linkedin, Personalization] By Failing to Prepare, You Are Preparing to Fail
Pick up the phone, get on LinkedIn, and attend industry events. Look at any highly successful person and I’ll bet you will find two things to be true. 'You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. If you don''t know where you are going, you''ll end up someplace else.”. ? Yogi Berra.
SAZBEAN | MONDAY, FEBRUARY 27, 2012
[Linkedin, Personalization] What everyone needs to know about content
My definition of content, as it relates to Content Marketingis; the message we share in order to attract the right people’s attention and then earn their interest, to their betterment and the development of our company and personal brand. My advice to you, write about your personal experiences. Great content is the one constant!
WORKFACE | TUESDAY, JANUARY 3, 2012
[Linkedin, Personalization] Web 4.0: The Era of Online Customer Engagement
know Tom, he knows me, thus we connect on LinkedIn. Steve is a potential customer, we don’t know each other, therefore we can’t connect on LinkedIn. You’d think that their customers (farmers for example) would do all of their shopping in person. The one constant is change. After all, you have a web presence.
HINGE MARKETING | WEDNESDAY, APRIL 23, 2014
[Linkedin, Personalization] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
While this type of content can be produced by an internal staff, succeeding at this process requires a myriad of skill sets—skills that likely can’t be satisfied by one in-house person. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. So, what is content marketing? Online marketers. Writers.
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 19, 2012
[Linkedin, Personalization] Does Social Media Promote Anti-Social Sales Behavior?
Most professionals recommend using social media “socially” as well as professionally to help build your own personal brand and show character. As technology progresses, will there still be a place for face to face conversations and closing deals in person? report released in January by Comscore datamine showed that 6.7
HINGE MARKETING | WEDNESDAY, MAY 14, 2014
[Linkedin, Personalization] 3 Things to Consider Before Gating Your B2B Content
Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Let’s not get into that debate right now. Articles. Whitepapers.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 8, 2010
[Linkedin, Personalization] Blog Writing: What Can We Learn From Reality TV?
People love personal stories. I’m convinced that at the core of reality TV’s popularity is its microscopic look at personal detail. While your blog may not necessarily be a hub of personal confessions, always throw in some personal detail when writing any article, no matter how technical or abstract the subject matter is.
MARKETING GENIUS BLOG | TUESDAY, APRIL 20, 2010
[Linkedin, Personalization] 10 Tips for Getting People to Read Your Emails
For new leads, use the company name in the “from address, and for people with an assigned contact person, use that person’s name. Share this on Linkedin. It’s great that you send your emails to lots of people, but are they actually reading it? Here are 10 tips to get more people to read your emails.
WEBBIQUITY | TUESDAY, MARCH 1, 2011
[Linkedin, Personalization] The Future of Social Media
So, for the first 244,000 years of human existence, a person’s ability to communicate with others was limited to those they could come into direct contact with, literally within earshot. was personally involved in development of one of the first true high-resolution laser printers, the Printware 720 IQ , in the late 1980s.
FEARLESS COMPETITOR | MONDAY, MARCH 14, 2011
[Linkedin, Personalization] Why hiring a search marketing firm is a waste of money
Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Sorry Search Marketing firms. We don’t need your help. It’s a powerful statement. have bad news for all of them. Amen, Mike.
MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
[Linkedin, Personalization] Webinar Q&A: Content is Marketing Currency
In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. LinkedIn - search for CIO there shows over 97K users. Using Twitter to promote your own blog posts.
HUBSPOT | FRIDAY, AUGUST 24, 2012
[Linkedin, Personalization] 12 Simple Ways Marketers Can Humanize Their Brand
Or do you elicit more personal feelings from your leads and customers? If you have a dedicated community manager running your social channels -- Facebook, Twitter, LinkedIn, even forums -- let people know who that person is. It lets people get to know the names, faces, and personalities behind a company. Here's how.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 9, 2010
[Linkedin, Personalization] Report: Blogs Are An Important Part Of The Marketing Mix
For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists are simply looking for “personal satisfaction. Such as building up personal and professional brands. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Who Blogs?
ENGAGE | SUNDAY, MARCH 9, 2014
[Linkedin, Personalization] Content Consuming or “Processing”?
But they were also taking photos, shooting videos, recording, Tweeting, emailing, watching the news, texting, Snapchatting, and checking out LinkedIn. Technology and social networks now empower us to acquire and modify it, personalize it, and pass it along. 'As marketers, we talk nonstop about engaging our audience. Watching? Learning?
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 3, 2012
[Linkedin, Personalization] Is Your Marketing Content Leaving Footprints In The Sand?
Linkedin- Join groups that are relevant to your industry or topic and make sure you review the group rules. Monitor what is being said and if there is a question that relates to content you have created, answer the question with an appropriate response and invite the person to read more through a link you provide in your response.
MODERN B2B MARKETING | SUNDAY, MAY 8, 2011
[Linkedin, Personalization] What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling
Look at the company’s LinkedIn profile. What is the proper use of social media, such as LinkedIn, to access the social networks of senior executives? Social networking tools, such as LinkedIn, are best used as a source of intermediaries, rather than as a way to connect directly. What opens an executive’s wallet?
SALES INTELLIGENCE VIEW | FRIDAY, JULY 15, 2011
[Linkedin, Personalization] We Make SugarCRM Just a Bit Sweeter
Platforms like LinkedIn, Twitter and forums have given prospects easy access to your existing customers and people are talking about you, your products and your competitors. InsideView helps reps connect with prospects through their personal and extended professional networks including colleagues, ex-colleagues, and reference customers.
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
[Linkedin, Personalization] Top 60 B2B Marketing Posts and Hottest Topics November 2010
Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Linkedin (112). There better be. Why not use it? PR Dept?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, DECEMBER 29, 2011
[Linkedin, Personalization] My Shocking 2012 Sales Prediction
To avoid extinction in 2012, sellers need to: Sharpen their personal expertise in areas relevant to their customers. Follow me on Twitter , connect on LinkedIn or friend me on Facebook. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? And here's why. So what do you think?
SALES LEAD DYNAMICS | FRIDAY, MAY 13, 2011
[Linkedin, Personalization] The First Networking Meeting: Schmooze or Lose
Once you’ve established a personal relationship, a business relationship can follow. He wants to be treated like a person, not a referral dispenser. Invite Fred to view your LinkedIn contacts to see if there are any fits (you have to connect via LinkedIn first). You’re getting antsy. Enough of this idle chit-chat. Period.
B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 16, 2006
[Linkedin, Personalization] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Target Marketing: What’s a Lead?
B2B IDEAS @ WORK | TUESDAY, DECEMBER 28, 2010
[Linkedin, Personalization] Diversity & B2B Buying Behavior
” This is smart, as it has the possibility to increase personal relevance , which can be an important motivator of buying behavior. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. But one company in particular, Wal-Mart, utilized another factor worth talking about. Who are they?
WEBBIQUITY | MONDAY, NOVEMBER 21, 2011
[Linkedin, Personalization] Eight Factors to Consider When (Re)Launching a Business Blog
It also provides the opportunity to give the blog a distinct and less “corporate” personality of its own, as well as potentially providing the company with an extra spot on the first page of search results. Digg, Facebook, LinkedIn), even create an e-commerce store. Why are so many companies now embracing blogging? Sassy?
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 18, 2010
[Linkedin, Personalization] B2B Marketing Predictions For 2011
The iPad and possibly other tablets will start to make laptops look soooo 2000-singles as more and more move 100% of their digital work and personal lives to these devices. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? So here is my list of B2B Marketing Insider predictions for 2011. The brand is back, baby! We
PAUL GILLIN | WEDNESDAY, OCTOBER 5, 2011
[Linkedin, Personalization] Direct Marketing Doesn’t Have to Suck
Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. They fooled me good. Dump the Junk.
WEBBIQUITY | WEDNESDAY, APRIL 18, 2012
[Linkedin, Personalization] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%). Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. Content is king. Content is also crucial for lead nurturing , SEO and other online marketing initiatives.
B2B IDEAS @ WORK | TUESDAY, NOVEMBER 30, 2010
[Linkedin, Personalization] What Are Your B2B Customers Saying About YOU?
The Theory of Reasoned Action posits that people often make decisions based upon their personal attitudes, as well as the social attitudes related to that behavior. In fact, social attitudes can sometimes be more salient with people than their own personal ones. Are they in industry chat rooms?
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 16, 2011
[Linkedin, Personalization] Social Media For B2B Salespeople? Really?
Today I go to LinkedIn and learn about my prospect, their company, and other members of their company. On Facebook I find family photos, his passion for golf, and get a feel for him or her as a person. Connect with him on LinkedIn. Related Stories 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing.
B2B MEMES | THURSDAY, DECEMBER 15, 2011
[Linkedin, Personalization] Jesse Noyes: Brand Journalist or Brand Reporter?
few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. If a journalist becomes a brand journalist, that person is no longer a journalist.”. Jesse Noyes. Honestly, I’m not surprised to hear it has.
B2B LEAD GENERATION BLOG | MONDAY, MAY 23, 2005
[Linkedin, Personalization] B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI
Let your audience self qualify themselves with a "request a sales person contact me" box on your post event survey. Let your audience self qualify themselves with a "request a sales person contact me" box on your post event survey. But lately, Ive watched some really bad webinars and webcasts. The results.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 23, 2010
[Linkedin, Personalization] Building a B-to-B Social Media Lead Generation Program Targeting.
So you need to develop a strategy to communicate the type of information your target audience wants and then overlap its content distribution platforms like Twitter, LinkedIn, Facebook, Blogs and Forums. Integrate leads into a CRM system - Leads don’t matter if you don’t get the right info to the right person.
MODERN B2B MARKETING | TUESDAY, MARCH 1, 2011
[Linkedin, Personalization] Frequently Asked Questions about B2B Social Media – Part 2
In the past Facebook was personal and LinkedIn was professional. Facebook would certainly like to take advantage of some of LinkedIn’s success, particularly since LinkedIn is able to command premium rates for its advertising because of its professional demographic. Can you speak to this?
MARKETING ACTION | FRIDAY, JUNE 13, 2014
[Linkedin, Personalization] Choose the Right Social Networks to Boost Your Business
Professional networks: LinkedIn, Viadeo and Xing. LinkedIn is the most widely used professional social network, with 296 million users in over 200 countries. LinkedIn has increasingly become a great source for content as well, with its Pulse program that curates content written by LinkedIn influencers. hear you. license.
ONPATH | FRIDAY, FEBRUARY 15, 2013
[Linkedin, Personalization] Does Cold Calling Still Work?
In today’s world of hyperconnectivity, changing the “cold” in cold calling to more of a “warm” call can be as simple as learning a little about your prospect by connecting via LinkedIn or Twitter. Learning more about the person you’re trying to reach can help improve the effectiveness of your outbound marketing efforts.
B2B MARKETING INSIDER | TUESDAY, APRIL 2, 2013
[Linkedin, Personalization] Are Social Employees The Future of Marketing?
In our previous interviews, we’ve discussed the future of Digital Marketing , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search , the Science of Marketing and many more…. Tell us: who is Cheryl Burgess? Let’s start with the future.
BIZNOLOGY | TUESDAY, JUNE 4, 2013
[Linkedin, Personalization] Tweet like Guy Kawasaki for Twitter success
personally have all of my blogs linked into my Chris Abraham GaggleAMP gaggle — so every time anyone posts anything from me — such as this post — it’ll automagically be distributed to my Facebook, Twitter, and Linkedin as well as those of 428 other members of my GaggleAMP gaggle. Part I) , and others. Well,
HUBSPOT | THURSDAY, MARCH 20, 2014
[Linkedin, Personalization] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
Nonprofits would like to focus more time on Twitter and LinkedIn. 44% of nonprofits have only one person monitoring its social media. While it''s okay to have one person dedicated to social media, you have to keep in mind that that one person can only do so much. Survey Highlights. 98% of nonprofits are on Facebook.
KOMARKETING ASSOCIATES | WEDNESDAY, FEBRUARY 12, 2014
[Linkedin, Personalization] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
Soliciting this type of information allows us to deliver the type of content we know our clients’ audience is looking for , which ultimately allows us to craft personalized SEO and social media marketing programs. LinkedIn groups or Google+ communities), and taking advantage of guest posting opportunities or syndication sites.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 22, 2010
[Linkedin, Personalization] Is your company built to blog?
That’s the person with the purse strings and resources. That’s the person setting the strategy. Share this on Linkedin. Every company is getting into blogging it seems but somany people seem to be struggling with it What would you guess the biggest problem is? Not enough content? Poor writing skills? Move on.
SOCIAL MEDIA B2B | TUESDAY, AUGUST 10, 2010
[Linkedin, Personalization] Connect Your B2B Customers with Social Media Profiles
Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Rapleaf helps you better understand who your customers are so you can personalize communications and boost interactions while lifting conversions. If so, which ones? Netprospex.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 8, 2013
[Linkedin, Personalization] How to Make Google Work for You: 3 Tips for Inside Sales Reps
'Last week during a family dinner, I tried to explain to my parents what Linkedin was and how, as an inside sales rep, I utilize it for prospecting. Most of us have become seriously dependent on this awesome tool, which is probably why I feel such a deep and personal sense of betrayal when Google cannot produce the answer I am looking for.
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 10, 2010
[Linkedin, Personalization] Twitter Content Strategy: 4 Reasons Why Everyone’s Content is King on Twitter
3) ReTweeting someone else’s content is not only the highest form of respect you can show someone in Twitter, but it also enables you to potentially create a new relationship by engaging with the person who sent out the original tweet. It enables you to get noticed by a particular person in a room of millions of voices.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 21, 2010
[Linkedin, Personalization] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
And on the creative side where we advertisers are fighting to break through the boring clutter and break out from the pack, this is an important point Personalization. If you want to create a viral campaign, having something really cool and futuristic that is also personalized is one great way to do it. Whoa – quite a mouthful!
INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 21, 2010
[Linkedin, Personalization] Marketing Automation vs. Inbound Marketing
Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. Social media accounts like Twitter, Facebook and LinkedIn are free to set up. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.
HUBSPOT | TUESDAY, SEPTEMBER 10, 2013
[Linkedin, Personalization] 25 'Boring' Companies With Brilliant Social Media Cover Photos
LinkedIn. In this snowplow company''s LinkedIn cover photo, I love how the image and text pairing scream that BOSS Snowplows are tough. Politics aside, Chevron does have an engaging LinkedIn cover photo featuring portraits of its community members. And right about now, I know what you''re thinking. And the answer is yes. or not.
LEADER NETWORKS | TUESDAY, APRIL 6, 2010
[Linkedin, Personalization] Enterprise Social Strategy Begins With Discovery
For example, if your key customer is a CIO, changes are LinkedIN or an industry specific thought leadership community is a more likely channel than, say Twitter. As we are in the pioneering stage of social strategy, there are a plethora of tools designed to capture the interplay of person-to-person collaboration on the web.
WRITING ON THE WEB | THURSDAY, AUGUST 5, 2010
[Linkedin, Personalization] Online Persuasion: Seeing Through the Eyes of Your Customers
Tell a story of one person. P.S. There’s a reason I put a picture of a cat with glasses on this post… A pair of glasses alone won’t connect with feelings as much as a pair of glasses on a person or a child will, and I wanted to grab your attention by using an image that was out of the ordinary. Share this on LinkedIn.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 20, 2014
[Linkedin, Personalization] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
'by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Yet a more focused approach, such as posting in a niche LinkedIn group, can be more effective. Eloquestions. Eloquestions.
HUBSPOT | WEDNESDAY, MARCH 28, 2012
[Linkedin, Personalization] 25 Clever Ways to Grow Your Email Marketing List
16) Target offers redeemable using an email address on your LinkedIn Company Page or in appropriate and relevant LinkedIn groups , or recommend an offer as the answer to someone's question in LinkedIn Answers. 22) Host your own offline, in-person events like meetups, conferences, hackathons, educational panels, etc.,
HINGE MARKETING | MONDAY, FEBRUARY 24, 2014
[Linkedin, Personalization] New Research Points the Way to Success in Your Content Marketing Strategy
In-person events. In order of most common usage, the top seven sites were: LinkedIn. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Content marketing is powerful. It’s also relatively young. Many firms are still struggling to find and implement the right strategy. eNewsletters. Blogs.
HUBSPOT | MONDAY, DECEMBER 31, 2012
[Linkedin, Personalization] 20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
And for those of you who prefer text over visual content, you can find the timeline of 2012 memorable marketing events below: January 10: The integration of social media and search becomes more evident when Google announces a radical shift in personalization, aggressively pushing Google+ social data and user profiles into SERPs. Big surprise.
SALES PROSPECTING PERSPECTIVES | FRIDAY, MAY 31, 2013
[Linkedin, Personalization] Sales Prospecting Perspective Weekly Recap – Week of May 28, 2013
She suggested that Millenials and Generation X want the same things from their job: challenging work; opportunities for learning; support to integrate work and personal life; and fair treatment. Have you taken personal ownership of your job? 'Yesterday, it was 86 degrees outside. Oh, the cube life. Now, on to this week’s recap.
SALES PROSPECTING PERSPECTIVES | THURSDAY, DECEMBER 22, 2011
[Linkedin, Personalization] Don’t Rely On A Sales Process To Sell For You
I’ve been catching a lot of blogs and LinkedIn questions recently about sales process. personally know sales people that strive to get out as many proposals possible because they think that the sheer volume will result in tons of revenue on the books. It’s not that the processes are flawed. aka tire kickers).
HUBSPOT | MONDAY, MARCH 24, 2014
[Linkedin, Personalization] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
If you haven’t checked out Noah’s personal blog, OkDork.com, yet, I demand that you go do so. It was a simple and small gesture, but it was personalized, timely, and relevant. 'The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. Go fail.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 15, 2011
[Linkedin, Personalization] Does My Hair Look Good in this Metric?
But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. LinkedIn. by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Let’s face it. Okay, maybe I lost my a while back. Reddit.
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Linkedin, Personalization] 10 Clever Ways Your Email Signature Can Support Your Marketing
What I have in mind are the individual, personal email messages you send on an everyday basis. Yes, your personal email signature can provide a serious marketing opportunity. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., Your Website (Homepage).
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 19, 2014
[Linkedin, Personalization] The 5 Pillars of a Successful Sales Pitch
Scour their corporate website, look them up on LinkedIn, follow them on Twitter, and check them out on third-party review sites. Prove that your presentation has been personalized in the first 60 seconds. If you’re pushy or insincere on a personal level, you’ll lose their business. On the flip side, listen to your prospects.
HUBSPOT | TUESDAY, APRIL 29, 2014
[Linkedin, Personalization] Your Anti-Social CEO Is Hurting Your Brand [New Data]
Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand''s. 'Everyone''s doing it. Tweeting. Following. Friending. Tweet This Stat].
LEADER NETWORKS | WEDNESDAY, OCTOBER 19, 2011
[Linkedin, Personalization] Putting Customer Events On Steroids, Why You Need An Online Customer Community
They do the LinkedIn thing, but really only show up at the customer’s door when it is time to sell again. And, it is likely your customers do talk to each other and about your company in person and on the social web. You already have a community and you might not even know it. It does have to be this way. B2B customer communities
WRITING ON THE WEB | MONDAY, JUNE 20, 2011
[Linkedin, Personalization] How to Write with Your Right Brain: 5 Tips
You may have named yourself “not a morning person, because you were trying to accomplish left brain tasks. Share this on LinkedIn. ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. Use it immediately for improved creativity.
VIEWPOINT | TUESDAY, APRIL 17, 2012
[Linkedin, Personalization] Is Lead Generation Slipping Away From Marketing?
” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing gets personal. Kate Maddox. Digital Edge.
MARKETRI | THURSDAY, JANUARY 17, 2013
[Linkedin, Personalization] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
You hear about Facebook, Twitter, and LinkedIn all the time, but they aren’t the only social platforms capable of driving real results for A/E/C firms. LinkedIn- In my opinion, LinkedIn is the most important social media network for professional services marketing, and many other B2B marketers agree. Visual Social Media.
B2B MARKETING ONLINE | THURSDAY, JULY 29, 2010
[Linkedin, Personalization] Being an influencer counts for nothing if you’re not influencing the right people
Yesterday I received a group notification through LinkedIn inviting me to follow a link to find out how influential I am, an idea being run by a Fast Company Magazine called The Influence Project. immediately clicked the link, entered my details, followed the instructions to use any and all of my social networks to “up my ranking”.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 16, 2011
[Linkedin, Personalization] Find New Customers Fan of the Month – Joe Large
According to Linkedin, Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. He also has a personal website, JoeLarge.com and is on Twitter at @jaclarge. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. Go Irish!).
FEARLESS COMPETITOR | FRIDAY, AUGUST 12, 2011
[Linkedin, Personalization] Find New Customers Fan of the Month – Kenny Madden
According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. We really appreciate it.
B2B IDEAS @ WORK | TUESDAY, SEPTEMBER 27, 2011
[Linkedin, Personalization] B2B Social Media Success Formula Mixes Business with Pleasure
When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. When: 4:30 to 6:30 p.m. Wednesday, Oct. When: 4:30 to 7:00 p.m.
HUBSPOT | WEDNESDAY, JANUARY 25, 2012
[Linkedin, Personalization] 7 Mobile Marketing Ideas for Budget-Conscious Super Bowl Marketers
and tie it to your game-changing products or services; or create a LinkedIn group just for people who are on the move during the game and have them share their travel tales. The more you can personalize and localize the experience, the stronger the connection you’ll make with your mobile users. Advertisers will spend about $3.5
HUBSPOT | WEDNESDAY, DECEMBER 8, 2010
[Linkedin, Personalization] Create a Social Media Optimized Email Signature
We send literally hundreds of personal emails a week in our day-to-day jobs and are literally missing hundreds of opportunities to engage these people at a deeper level by incorporating social media into the mix! We recommend adding in your Linkedin, Twitter, your companies Facebook Fan page, and maybe even your Tungle.me
PWB MARKETING BLOG | WEDNESDAY, DECEMBER 21, 2011
[Linkedin, Personalization] 4 Quick Tips to Help Employees Deliver Your Social Media Message
Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. If no one knows about your being on Facebook, LinkedIn, Twitter or Google+ how will they know to look for you there? One easy solution lies within your own assets – Specifically your employees.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 16, 2010
[Linkedin, Personalization] Mama Nature’s Marketing Tips: Content Marketing to Busy Bees
Keep the busy bee’s personality firmly in mind when doing this. Create a path to your content by promoting it on social sites like LinkedIn and Twitter. This post is part of my “Marketing According to Mother Nature series. Take a walk on the wild side – you never know what might inspire you. Got it?
WINDMILL NETWORKING | THURSDAY, DECEMBER 27, 2012
[Linkedin, Personalization] 10 New Websites to Add to Your Social Media Blog List in 2013
big thumbs up and reco for those whose bailiwick is public relations to add this beautifully written, personal blog of Prudential Financial’s director of social media into your RSS feed for 2013. and my personal favorite Mythbusting in the Social Media Echochamber. Enjoy! Augie Ray: Experience: The Blog. Augie Ray tells it like it is.
B2B MARKETING INSIDER | TUESDAY, MAY 18, 2010
[Linkedin, Personalization] 7 Common B2B Social Media Marketing Mistakes
While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.
TRADESMEN INSIGHTS | TUESDAY, JUNE 15, 2010
[Linkedin, Personalization] Manufacturers: 6 Tips On How to Hire Independent Reps
Over the years, I’ve sat through hundreds of interviews either in person or on the phone and very few of those spent more than a couple of minutes talking about specific account details, in fact, I’m reasonably sure that they themselves had never spoken with their own customer base located in the territory. Enjoy. Good and timely article.
MANHATTAN MARKETING MAVEN | TUESDAY, SEPTEMBER 11, 2012
[Linkedin, Personalization] 10 E-Mail Optimization Tactics
Getting the subject line and personalization right dramatically increases engagement and yield. mail marketers need to be vigilant in scrubbing lists and in continuous data gathering to insure messaging is personal and relevant. Marketers should not assume one person per e-mail account. billion on it this year.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Linkedin, Personalization] 6 Lead Nurturing Emails Every Business Should Send
Send lead nurturing emails that invite them to subscribe to your blog, connect on LinkedIn, follow each other on Twitter, and any other places you both live in the web. Better as a person. Send lead nurturing emails that speak to these personal goals. Emails That Are Personal. Only 25% of your leads are sales-ready.
B2B MARKETING SAVVY | THURSDAY, AUGUST 20, 2009
[Linkedin, Personalization] The Transforming Impact of Social Media for B2B Leaders
Kevin: I break the conversation down into five steps: building a business network… being in a state of constant transition… a manager’s evolving role… personal branding… and finally, what I call your “portfolio income”. We hear over and over again about the value of trusted networks, of the importance of personal networks. Enjoy!
WEBBIQUITY | MONDAY, SEPTEMBER 12, 2011
[Linkedin, Personalization] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer. What to do? But 44.24
MODERN B2B MARKETING | WEDNESDAY, MARCH 9, 2011
[Linkedin, Personalization] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
By talking with more leads, you can offer personalized thought leadership and value around a lead’s individual pain points, and cultivate future demand. Right person. LinkedIn is an excellent resource to find qualified Sales Development candidates. This is especially true in the handoff between marketing and sales. Sales DNA.
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
[Linkedin, Personalization] How to Use "Pay With a Tweet" to Generate Leads
It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. 2) Fill in your personal information. And voila!
CONNECT THE DOCS | THURSDAY, SEPTEMBER 10, 2009
[Linkedin, Personalization] ClickInsights: 3 important components that will make a great case study
LinkedIn Group – Success-Story Marketing Group. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. Even better, use quotes from more than one person and layer them throughout your paper. Blogs. Cindy King's blog CindyKing.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 16, 2010
[Linkedin, Personalization] 12 Tips For B2B Marketers to Excel in Twitter
Two, it shows respect to the follower you are ReTweeting and three, it exposes the person you’re ReTweeting to your followers, potentially expanding their network. Consider integrating other networks and content platforms including: Facebook, B2B blogs and LinkedIn. ReTweeting. Reporting news. Original content. Hashtags. Thank you.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 20, 2012
[Linkedin, Personalization] Social Recruiting Leaders: 10 To Watch
Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes.
WINDMILL NETWORKING | THURSDAY, APRIL 26, 2012
[Linkedin, Personalization] What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured
According to its website , it measures the influence of a person or a brand by taking into account content posted on the major social networks, which drive online trends and user action. Almost six months ago I blogged that marketers would decide on the fate of Klout. Final Word Should you or shouldn’t you use Klout?
DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 10, 2010
[Linkedin, Personalization] The Three Biggest Mistakes Companies Make with B2B Websites
You can always have a link to your LinkedIn profile to get the essential but boring details out of the way. It’s one reason I talk about fixing my VW Bug in my About Us page and why I always encourage my clients to write more personal About Us pages (I get lots of resistance though). Do your messages sound the same? is good.