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  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin, Personalization] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Mass emails should not be used as much on warmer lists, because they are less personable than phone calls. In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. With more and more sales leaders implementing new strategies, it''s important for inside sales rep to keep up with the trends.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JULY 20, 2011
    [Linkedin, Personalization] The B2B Inbound State of Mind: Build the Brand
    Feed your blog posts to your Twitter and LinkedIn accounts. Include button links to share your blog on Twitter , LinkedIn , Facebook and Delicious. Answer questions on LinkedIn , Quora and Focus. Make personal and company recommendations on LinkedIn. Create a LinkedIn group related to your business.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin, Personalization] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. actually happens. I’ve personally had someone do this to me and it didn’t exactly inspire a warm and fuzzy feeling. Discretion should be used when connecting on LinkedIn.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Personalization] How To Get Started On Twitter
    Whatever your role, the first step to a positive Twitter experience is setting your own personal goal. The objective of personal branding is to showcase your unique skills, experience and perspective on the world. It’s important to represent your views as personal opinions and not the endorsed views of your company. Want more?
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Linkedin, Personalization] What are The Most Popular Social Media Tools?
    Want the same post to go to your company LinkedIn page and personal LinkedIn page. With Buzzsumo, users can search by topic, keyword or domain and see the top related content that is being shared on Facebook, LinkedIn, Twitter, Pinterest, and Google+. Stop working harder and start working smarter. Unsplash. Pablo. Relay.
  • SAZBEAN  |  FRIDAY, OCTOBER 21, 2011
    [Linkedin, Personalization] How to Cater Your Marketing Strategy to Different Social Networks
    Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still ‘follow’ as many people? Step 1: Create a Personal Account. Just as all audiences are not the same, neither are all social media sites. Think about it. News & Notes
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Personalization] 5 Mindset Shifts Marketing Leaders Must Make
    Becher emphasized the urgency of the situation: “Business will need to run in real time to facilitate personalized engagement with customers.”. Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. We all know that real change starts with a shift in thinking. Strategy
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Linkedin, Personalization] Social Media Marketers: Are You Getting Social Media Wrong?
    Case in point: I received a LinkedIn Group message this week from a leading American university (currently ranked in the Top 15 according to the US News & World Report ) that was, in essence, trying to sell me on their Executive MBA program in an impersonal letter. Why would you ignore the numbers? Create your own masterpiece.”
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin, Personalization] Blog Design Blink Test: Simple, Easy Navigation
    As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Your other accounts, Twitter, Facebook, LinkedIn, etc. A way to see and hear you with a video clip. Navigation/Simplicity  (Layout, use of white space and read more). Navigation/Simplicity.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Linkedin, Personalization] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    This gives companies -- especially brick-and-mortar shops -- the chance to market themselves and personally get in touch with their audience. Things You Might Have Missed on LinkedIn. LinkedIn is critical for all marketers, but B2B marketers, in particular. oh man, is there some cool stuff there for marketers! Ask a Question.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Linkedin, Personalization] 11 Myths of Social Media Marketing
    This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Share this on LinkedIn. Social media marketing is really hard.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Linkedin, Personalization] Is Your Content Binge-Worthy?
    When I get hot on something whether it’s a new author, band, or filmmaker, I deep dive to learn and experience as much as possible on the person or thing in a very short period of time – I want to know everything  immediately. Each of the 8 shows in competition has its own unique marketing personality.  Do you have a YouTube presence?
  • HUBSPOT  |  SATURDAY, AUGUST 22, 2015
    [Linkedin, Personalization] Why Your Employees Are About to Quit (And What to Do About It)
    Human resources consultant Carly Guthrie told the First Round Review that, in her experience, employees who leave because of their boss leave from a lack of confidence, not from any sort of personality mismatch. employees in LinkedIn's exit survey said they knew of them. This post originally appeared on HubSpot's Agency Post. The U.S.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin, Personalization] Top 10 B2B Inbound Marketing Predictions for 2015
    The ability to not only identify a user’s location but also understand its context, determining whether a person is at home, in the office or even at the gym, will take personalization to the next level. Marketers can then steer users toward a specific destination (online or in person) early in the decision-making process.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Personalization] How to Build a Great B2B Community on Facebook
    The social network of choice for many B2B marketers is LinkedIn. You’re also competing with other brands, a person’s friends, family, network, etc. We know you (yes, you B2B marketer) are skeptical. 51% more likely to make a purchase after they “liked” a brand on Facebook. Symantec. Neenah Paper. What makes these examples outstanding?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin, Personalization] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    In talking with my peers and doing research for our own 2016 investment, the hot-ticket technologies seem to be: Predictive Analytics, Account-Based Marketing, Automated Outbound Demand Generation, Web Personalization, and all things Data Management and Measurement. The common thread here is personalization and automation.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 18, 2012
    [Linkedin, Personalization] 6 Ways to Create and Share B2B Social Media Content Without a Blog
    LinkedIn. Companies can now post status updates on LinkedIn. Even though you may have a newsfeed on your LinkedIn company page, posting the most important ones as status updates will show them to your company’s network. 4. And you can use your social channels to share your content and bring visitors to your site. Email.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 26, 2013
    [Linkedin, Personalization] Culture Always Wins: Closing the Cross-Cultural Sale
    Negotiating the differences requires an investment of time and a genuine interest in the other person. At the same time, remember that there’s a person beneath the stereotype. They even connect on LinkedIn and follow each other’s Twitter feeds. Your leads may be perfect. They may have the budget and the authority to buy.
  • ACT-ON  |  THURSDAY, MARCH 17, 2016
    [Linkedin, Personalization] The State of Social Media Engagement and 3 Proven Ways to Boost It
    They expect more personalized and useful communications, along with white-glove customer service. Both LinkedIn and Twitter actually saw very modest upticks in interactions per post. You can also get similar data via Buffer for LinkedIn, which has far fewer free tools to measure activity than Facebook or Twitter have. Use “RT”!”
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Linkedin, Personalization] Making MarTech Investments? Bet on the Customer
    Looking forward, there’s a rapidly emerging class of customer-centric technologies to consider for investment, such as omni-channel personalization, predictive analytics, machine learning, and automated demand gen that provide new capabilities. Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin. Sounds simple, right?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Linkedin, Personalization] RedPoint Offers Broad, Deep B2C Marketing Automation
    They will be soon applied to select offers for Web personalization. Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. This diminishes most products’ independent profiles (Aprimo is the exception), although they are still selling nicely.
  • HINGE MARKETING  |  FRIDAY, JULY 10, 2015
    [Linkedin, Personalization] 5 Tips to Reach Your Social Media Goals
    Make Personal Connections and Build Relationships. Or dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. Join us on LinkedIn and Twitter for more social media tips and strategies. At Simply Measured, we see this struggle each day. We know it’s real. ” 3. Think In Phases.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Personalization] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Adam Holden-Bache presents a dozen tools that can “help event organizers extend an event’s visibility, attendance and pre-event conversations,&# from LinkedIn Events and Facebook Events to build attendance, to location-based services for event check-in, to Slideshare for leveraging presentation content after the event. Flowtown. Klout.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Linkedin, Personalization] Creativity, Technology, And The Future Of Storytelling
    My own personal blog gets thousands of visits a day and my Slideshare content gets almost as much. Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Social media has turned us all into publishers. Tweet This! ].
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin, Personalization] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Of the people using social media, 38% said they use it to ask for suggestions and recommendations from other users, and a whopping 73% use it to browse existing discussions of the product (on sites like LinkedIn and Quora). Links are more likely to be clicked if they’re shared by a real person. The answer: social proof marketing.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin, Personalization] 12 Brilliant Ways To Save Time on Social Media
    Maybe it’s answering one question a day on a LinkedIn group. Or liking even one person’s update on LinkedIn. How much time do you spend on social media every week? An hour? Four hours? Forty? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s time to stop. Immediately.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Linkedin, Personalization] Terminus Offers Targeted Display Ads for B2B
    For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). But the system isn’t tracking messages to specific individuals, so it can’t avoid showing the same message multiple times to the same person. Nor does it address the challenges that users face in making sense of it all.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Linkedin, Personalization] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    With the increasing realization that marketing is now B2P (business to person) rather than B2B or B2C, there is much discussion about how to craft the perfect, blended strategy. Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. Social Retargeting.
  • WRITING ON THE WEB  |  TUESDAY, JULY 5, 2011
    [Linkedin, Personalization] Are Your Content Readers Thinkers or Feelers?
    If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. The  Myers-Briggs Personality Inventory is a method for helping people match their communication styles to others’ personalities.  In what ways does it reflect your personality type?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Linkedin, Personalization] Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools
    Not only do B2B salespeople struggle to tailor the customer journey to prospect needs they also can spend up to ‘30% of their time looking for the right content to serve their customers’ Marketing spends time creating awesome and effective content only to have the sales person unable to locate it and often times just recreating it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin, Personalization] 20+ Amazing Examples Of Content I Wish We Created
    Personal Branding for Human Resources – Hot to take risks and navigate the social web to advance your career by Laurie Ruettimann. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Just look at this photo  on the left from Flickr. Right?
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Linkedin, Personalization] A Digital Marketer's Christmas Wish List
    Partly as an exercise in personal catharsis, and partly in the hope that Santa and his elves are actually listening, I’ve taken the liberty of compiling a generalized Christmas wish list for the beleaguered digital marketer in all of us. Which brings us to the last item on our list—one that is personally nearest and dearest to my heart.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Linkedin, Personalization] 5 Ways to Increase Webinar Attendance
    How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. Give webinar attendees access to the speaker.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Linkedin, Personalization] 5 Common Traits Of The Best Content Marketing Companies
    What should be more of a concern is if you’ll have a point person who will collaborate with you and be accessible should any issues come up. Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. stable of professional content creators. Measurability. Accessibility.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Linkedin, Personalization] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin, Personalization] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social proof is the positive influence created when a person finds out that others are doing something. That person can click into the story to read the whole case study , which Codecademy laid out in a Q&A format. 3) Number of Shares. If a person sees that a landing page was shared a lot on social, it gives it more credibility.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Linkedin, Personalization] An Overview of My Top Content Published Throughout 2015
    With 2016 a few days away I wanted to reflect more on the personal journey that came with creating 28 pieces of content this year before reviewing my best blog posts from 2015. As a team we crushed the goal.on a personal level this challenge lit a fire in me I didn’t know existed. 90 Posts in 90 Days. What Does This Mean For You?
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin, Personalization] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many of those traits are in common with what makes a good sales person and thus, a rich human resource exists in most companies smart enough to develop it. Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Linkedin, Personalization] Defining the Modern Marketer: Why Grit Matters Most
    The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.” Check out Roland’s full post on LinkedIn for two practical tips. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin, Personalization] Building Your B2B Marketing Database
    First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show. Photo credit: Wikipedia. Plenty. Account name, address. Phone, fax, website. private.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 8, 2011
    [Linkedin, Personalization] Thoughts about Google Plus to Inspire B2B Adoption
    This network exists in their work email and LinkedIn network. With the new Google Plus social network, Google already provides a connection to your LinkedIn network as part of your social graph. Google has announced that there will be business specific functions coming, but for now Google Plus is based on personal profiles.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Linkedin, Personalization] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    Things our sales and marketing teams used to be able to do in-person with customers early on in their purchase process. And finally, you personalize the pain by using cost calculator and benchmarking tools, showing how the problem directly applies to your customers and how your solution can help solve that problem. But first.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Linkedin, Personalization] 10 Google+ Power Tips for B2B Social Media
    The book is focused on effectively sharing content and maximizing its reach, and it doesn’t matter whether you are using a personal profile or a B2B company page to do this. Streamified can also pull your blog, Twitter, Facebook and LinkedIn streams into your Google+ profile. also have a copy to give away. Circles. 1. Posting. 3.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Linkedin, Personalization] How Axial Ramped Up Deliverability and Measurement Strategies
    For example, Axial was able to collect the data from LinkedIn and Google ads into Salesforce via Eloqua – and support the collection of valuable information to help guide future ad purchasing decisions. The team discovered that impressions and click throughs were similar on both ad platforms, but close rates were 40% higher on LinkedIn.
  • SNAPAPP  |  MONDAY, DECEMBER 15, 2014
    [Linkedin, Personalization] Anatomy of a SnapApp, Part 2: Promotion & Results of Our Thanksgiving Assessment
    your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . We promoted the SnapApp on Twitter, LinkedIn, and Facebook (tapping our coworkers to post on their networks, as well), using both organic and paid social promotion. . We have that new piece of content. I’ll promote it on Twitter. Owned. your blog .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Linkedin, Personalization] A course correction for influence marketing measurement
    have a friend who has the title of “influencer” on his LinkedIn profile. What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach. have a friend who has the title of “influencer” on his LinkedIn profile. That comment nails it. WHAAAAT?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Linkedin, Personalization] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. What is B2B Tech Yelpification?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Linkedin, Personalization] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. minutes LinkedIn 7.6 Empire Avenue is a similar type of niche social networking site for those that are active in social media.
  • HINGE MARKETING  |  MONDAY, APRIL 6, 2015
    [Linkedin, Personalization] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. At Twist Image, “We spent a lot of time working on the question: how do we create a personalized brand that makes us very engaging?”
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 10, 2011
    [Linkedin, Personalization] Talking Twitter with Ann Handley (@MarketingProfs)
    In a previous blog post about B2B companies on Twitter , I specifically mentioned this account as being a personal account, so it was not included in the list of company accounts. Follow Your B2B LinkedIn Connections on Twitter One of the things that makes Twitter so unique is.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin, Personalization] What to Do if the Competition Stalks Your Customers Online
    Opportunistic companies  can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). It’s sad for someone who has to follow and not lead. Be original, organic and true.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Linkedin, Personalization] 7 Tips for Finding and Managing Amazing Freelancers
    Many of my freelancers came through personal recommendations. Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. We also write recommendations for our freelancers on LinkedIn , recommend them for other jobs, and praise their work consistently.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Linkedin, Personalization] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    And while a lot of marketers seem to understand the basics -- personalize the copy , make the call-to-action pop, segment your list , etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal, or they risk getting ignored by recipients altogether. and the list goes on.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Linkedin, Personalization] Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
    This means that our content strategy has tactics that include online, in-person and (yes, I’ll say it!) blog post email is received and then immediately read and shared out via Twitter, Facebook and/or LinkedIn). In-Person. Some think, with the rise of social media and online marketing, that in-person events would be suffering.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Linkedin, Personalization] How Ad Blocking Works: Everything You Need to Know
    Others specifically block things that could compromise a user's privacy -- which includes the tracking codes that provide marketers with information about visitors' activities on the page (like how long a person spends looking at the page or which other pages they look at on the website). So why is everyone freaking out? What Are Ad Blockers?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Personalization] Seven Guides to Better Copywriting
    ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? In this age of inbound marketing, content is king. But good writing isn’t easy. As Eric Siu noted recently in Is Blogging Dying?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Personalization] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too. Why Now Is The Time To Build Your Personal Brand. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. ” Whoa!
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 22, 2011
    [Linkedin, Personalization] March Mi6 Chart Toppers
    use Facebook, Linkedin and Twitter (Source: Wedbush Securities via @eMarketer). Twitter is second with 16.4% and Linkedin is third with just under 12%. #4 Chart: What’s Happening on Global 100 Companies Facebook pages as of Jan 2011 by region (Source: Burson-Marsteller via @eMarketer). The Value of Being Linkedin. Tweet.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Personalization] Content Marketing Tips: Find Your Online Voice
    You need a brand personality. Because it involves personal creativity. Personality Not Included by Rohit Bhargava. Share this on LinkedIn. Content Marketing Matters: What’s Your Brand Personality? How do you find your voice and create your brand story so that readers are inspired and emotionally triggered?
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Personalization] Evaluating Content Marketing Channels
    In the case of the big social media services, the answers are pretty easy: LinkedIn is a business crowd, Facebook is a consumer crowd (for the most part), YouTube welcomes anyone with a few minutes to kill and an interest in cute kitten videos. Photo credit: Intersection Consulting. Knock, Knock. Who’s there? Content Preferences.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin, Personalization] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales.  wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  Quality people. . Process. Platforms.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin, Personalization] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales.  wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  Quality people. . Process. Platforms.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin, Personalization] 6 Tips for Creating Content That Spreads Naturally
    That means when content is shared on Twitter, Facebook, LinkedIn and other platforms, there is a huge opportunity for it to get discovered by others, as well. So how can you increase the likelihood someone will click a link to your content when a shared link flows down a person's social stream? That means there's a lot of content.
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Linkedin, Personalization] Marketing to Millennials: Does it Matter to You?
    Beyond that, it goes against nearly everything that modern marketing, which is based so much on extreme personalization, stands for. Do research and market to similar subsets of people based on buying behavior and personal interests– do not market to massive groups of people that were born within 20 years of age of each other. Elusive.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin, Personalization] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Will we see new models required to activate employee personal brands ? And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Or is Big Data the Future of Marketing?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 9, 2015
    [Linkedin, Personalization] How to Avoid Sales Fatigue—The Hidden Productivity Killer
    Long hours at the office come at the expense of more than just sleep: it eats into your personal interests and your social life and deprives you of the inspiration to go to work in the first place. There’s also generally pressure not to be the first person out of the office, which doesn’t help. You only get one good discovery call.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Linkedin, Personalization] How to Be Creative in B2B PR
    Don’t let that narrow your focus too much though, platforms like LinkedIn and Facebook have also been known to yield really excellent B2B results. short, personal note to a few of your favourite friendly journalists will have a much better chance of gaining exposure for that interesting data your client collected on [fill in the blank].
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Linkedin, Personalization] Top Trends in A/E/C Marketing for 2015
    When it comes to online networking, LinkedIn continues to be the best platform for professional services. Professional services firms are built on personal chemistry and trust. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. So what do these A/E/C firms need to know about marketing in 2015?
  • MARKETRI  |  MONDAY, NOVEMBER 11, 2013
    [Linkedin, Personalization] Nevermind the Fear, Law Firms Need to Get Social
    The figures for LinkedIn are more promising and fit with the perception of it being a more professional social networking site: 37% of law firms and 62% of individual lawyers have a presence on LinkedIn. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Linkedin, Personalization] 9 Reasons Why Your Social Media Strategy Isn’t Working
    And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. Personality Hasn’t Been Developed for your Social Channels. How often do you follow someone on Twitter whose profile avatar doesn’t include an image of a person? I’d bet not often.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Linkedin, Personalization] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? If you have a dedicated community manager running your social channels -- Facebook, Twitter, LinkedIn, even forums -- let people know who that person is. It lets people get to know the names, faces, and personalities behind a company. Speak. Clearly.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 15, 2011
    [Linkedin, Personalization] Are You Feeling The Love In Social Media?
    have found a few core channels where I find the most value: blogging here , Twitter , LinkedIn , Facebook , and a few others. Here are a few questions to ask that have helped me in my social media interactions, both personal and professional: 1. What is the line between promotion and personal opinion? Something to live!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Linkedin, Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? Do you email or send them a LinkedIn invite? I had a startling revelation last week. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! There is a big difference.”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Personalization] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Email templates are helpful when sending out messages to mass recipients, but customizable templates are even more helpful for tailoring and personalizing your initial message for the prospect’s experience. 2. Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Linkedin, Personalization] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    We added the Zoho CRM, Act-On marketing automation, LinkedIn marketing, web real-time chat, and a content marketing and social media plan which includes a blog and curated news site. You know, if a sales person calls someone and ask the generic question, “Can I help you?”, That content then is going into LinkedIn, Twitter and Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin, Personalization] Interview with Dave Chaffey of Smart Insights
    think content personalization is the biggest opportunity into 2016 for B2B Marketers. These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Personalization] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Both are marketers.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Linkedin, Personalization] The Advent of Tumblr and Its Place in Social Media Marketing
    Brands won’t connect just on a visual level, but on a personal level as well. There are also movies posting stills of their soon-to-be-released sequels, singers posting personal pictures, beauty stores sharing makeup tutorials, clothing stores posting behind-the-camera looks of their latest campaign. .  . Perhaps you should, too.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Linkedin, Personalization] Tips for Using Imagery in B2B Social Media Marketing
    If you don’t optimize your images (making sure the images are in a web-friendly format) you run the risk of irritating your audience with long page load times, even to the point that the person will abandon your page. And dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. Tell a Story.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Linkedin, Personalization] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer. What to do? But 44.24
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Linkedin, Personalization] 10 Fundamental Tips for Social Media Community Managers
    It’s important to establish and monitor your presence on Facebook, Twitter, LinkedIn, Google+, and YouTube , but for goodness' sake, you're only human! Whether that's blogs, tweetups, in-person conferences, or new social media platforms, spend your time where your community spends theirs. 2. Fish Where the Fish Are. Breathe.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Linkedin, Personalization] How to Involve Your Team in Your Social Strategy
    Every update shared by your company should be engaged with by your team – whether that means liking a post on Facebook, commenting on a LinkedIn post or retweeting an update on Twitter. If you’re using social media – you’re already on the right track! But – you could be doing more. Expand Your Social Reach. But don’t let it end there.
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Linkedin, Personalization] 7 Myths About Social Selling That You Probably Believe
    Don’t get me wrong – I’m as guilty as the next person. Kick your LinkedIn search skills up a notch. They specialize in one aspect of one platform – like Facebook advertising , or LinkedIn groups. Start by: Set up your profile pages on the major platforms (LinkedIn, Twitter and Facebook). One of them still puzzles me.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Linkedin, Personalization] 4 Tips To Becoming A B2B Marketing Insider (and More)
    Towards the end of my tenure at Bliss, with the help of mentor Elizabeth Sosnow , I began incorporating Twitter, Facebook, LinkedIn and SEO, as part of comprehensive PR and communications programs for clients. So far, I’ve held social media 101, LinkedIn, Twitter, Facebook, blogging and analytics trainings for management and the sales team.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin, Personalization] The 2013 Social Business Marketing Manifesto
    They need their employees to become content creators, to build their personal brands and to influence the influencers of their customers. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The world has changed faster than our ability to keep up.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin, Personalization] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? The Change I’ll Make: Write to one person. It was about how you, personally, can be productive in content marketing and turn “some day” into today. Then answer.
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Linkedin, Personalization] Marketing Resolutions for 2014
    Perhaps you are in the process of setting your personal resolutions for 2014: lose a few pounds, run a marathon, learn to speak a new language, and so forth. While sending out my end of year message to  LinkedIn contacts, I estimated that less than half of the company names are indicative of what the company actually does.
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Linkedin, Personalization] 12 Social Media Tips for B2B Marketers
    According to a recent report from the Content Marketing Institute , LinkedIn, Twitter, YouTube and SlideShare are among the most effective social networks for B2B markets. Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. How You Approach Social Media Matters. Marketing Insights.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [Linkedin, Personalization] Find New Customers Fan of the Month – Joe Large
    According to Linkedin , Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. He also has a personal website, JoeLarge.com and is on Twitter at @jaclarge. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. Go Irish!).
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Linkedin, Personalization] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    more time on Pinterest than Linkedin. • 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • 93% of Pinterest users are women. This is a website that they have chosen to link to and it is usually a personal blog or website.” Which social network saw its membership outside the U.S. Share.
  • WONDERING OUT LOUD  |  WEDNESDAY, JULY 29, 2009
    [Linkedin, Personalization] Brian Carroll strikes again
    Brian Carroll of intouch  has given us 6 lessons he’s learned about using LinkedIn for generating leads and I’d like to add one that, while implied in his 6, cannot be reiterated enough: 1. Above all, LinkedIn is a networking site for professionals. Tread very, very carefully.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin, Personalization] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest Personality. Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. LifeLock Cares.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Linkedin, Personalization] Top 5 Mistakes to Avoid on Your Company Blog
    “A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies. link] Amjath Khan Corporate blogs are not getting as much popularity as personal blogs.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 8, 2011
    [Linkedin, Personalization] Requests for Proposals (RFP), the Drinking Game
    The RFP includes lorem ipsum text, or placeholder text that was supposed to be removed. x2 if it includes internal-only comments that were supposed to be removed x3 if those internal-only comments are incriminating in some way The RFP payment terms exceed 30 days. More Request for Proposal articles can be found here.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin, Personalization] Twitter SEO? Think Twylah.
    Every person or business has probably had that “Aha!&# saved this for last, but you’ll see there is a box at the bottom righthand corner that includes an advertisement for my new LinkedIn marketing book. Yes, there is. It’s called Twylah. There is no doubt that this can be done. How far down is my twylah account?
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Linkedin, Personalization] 5 New Year’s Resolutions for Marketers
    This year, in addition to my usual list of personal resolutions, I’ve decided to add on a new list – a set of professional resolutions for myself as a content marketer. always thought I did a pretty good job of this – after all, I posted my blog posts on Facebook, LinkedIn, Twitter, and Google+. Hope springs eternal.
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Linkedin, Personalization] Best of PowerViews: Exciting Future for Inside Sales Experts
    It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Michael Brenner, SAP, Social Selling & Personal Branding. Michael also recommends that every professional look at personal branding. Enjoy! Tools.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Linkedin, Personalization] Why We Need More Social And Less Marketing
    And since every employee is, well, a person, we need centralized programs that support and encourage or even celebrate the diversity and social extension of every employee! Her advice: leaders need to get personal and drive the ability to respond to customers in real time. Social. Digital. Content. Inbound Marketing. Community.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Linkedin, Personalization] 38+ Cool Social Media and Web Tools and Reviews
    slick service that enables you to easily add a QR code to your business card which links to your LinkedIn profile and contact information. Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. “Greplin social media search can access more than just your Facebook, Twitter, and LinkedIn accounts.
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