Trending Sources

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content?

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development?

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. They want relationships first.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. social advertising on LinkedIn, programmatic networks like Choozle) that. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Why LinkedIn Again?

How To View Any Profile On LinkedIn

Digital B2B Marketing

You look someone up on LinkedIn only to find they are a third degree connection (or not even!) LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1. Search On Google Don’t start with LinkedIn. Here is what it should look like.

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Work in B2B? LinkedIn Can Supercharge Your Personal Brand

Social Media B2B

Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. How can you showcase your personality? Consider what you write as the value proposition of your personal brand. asked him what it was. His answer? That’s right.

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. social advertising on LinkedIn, programmatic networks like Choozle) that. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016.

10 Ways to Misbehave on LinkedIn

Act-On

We may not have to polish our personal brand to the extent an executive would, but we still need to behave in a way that doesn’t put people off. But LinkedIn  in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Post things that are too personal. LinkedIn is not Facebook. On LinkedIn, it’s different.

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Pin It Customize your new LinkedIn profile to maximize your chances of being found in search engines. 3.)

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.

Remember LinkedIn for social media marketing

Biznology

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago. Download the LinkedIn App. Check Your LinkedIn Inbox.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question.   Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true?  If so, is there a way to circumvent the system?  for group member viewing.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. social advertising on LinkedIn, programmatic networks like Choozle) that. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016.

How to succeed with LinkedIn marketing

B2B Marketing Insider

By Chris Zook, content marketer at WebpageFX LinkedIn is one of the least-used social networks for marketing. Even if users have both a Facebook and LinkedIn account, they probably use Facebook for personal matters and LinkedIn for professional […]. The post How to succeed with LinkedIn marketing appeared first on Marketing Insider Group. Content Marketing

5 Tips for Creating Shareable LinkedIn Posts

Contently

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account. Media Social Featured LinkedIn

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group.

5 Simple Strategies for Growing Your LinkedIn Influence

grow - Practical Marketing Solutions

Can positioning yourself as an influencer on LinkedIn really help you achieve your personal and professional goals? Building LinkedIn influence is the key to becoming both the trusted authority and the likable expert in your industry. The good news is, not that many people on LinkedIn are interested in building influence, which means you can really stand out and take the lead!

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn. Or take advantage of our LinkedIn training and coaching programs. Have a great day.”

Why aren’t you already cross-posting on LinkedIn?

Biznology

Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? followers and then the sky’s the limit if my post catches fire; on LinkedIn, I have 6,099 followers and potentially  6,099  built-in readers as a baseline, with potentially tens of thousands more by virtue of LinkedIn’s Pulse. The LinkedIn Publishing Platform is Easy to Use.

Personal brands for everyone

Biznology

2014 will be the year of the personal brand. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. personal brand is a basic requirement for both freelancers and entrepreneurs. In other words, everyone needs a personal brand to survive.

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Content marketing superstars such as Jay Baer, Joe Pulizzi, and Lee Odden all leveraged LinkedIn to build their multimillion-dollar companies. Master LinkedIn Pulse: 7 Tips for Success.

3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Sales reps appear to overly curate content, never share their personal opinions, and if they ever reach out to someone one-to-one, they lead with their pitch and immediately turn off potential prospects. LinkedIn.

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. According to comScore’s July 2015 rankings, LinkedIn is the 15th largest media property in the US. Scale. Scale.

How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival

Contently

Every social network has a personality. Facebook is for the opinionated person who overshares details about private life. But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. By extension, the posts we write and share on LinkedIn should communicate intelligence, self-awareness, skepticism, and depth. million LinkedIn followers.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. So, now you can see some possibilities for storing contact information on LinkedIn. Some Rights Reserved.

Trust 81

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process  — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.

The Basics of LinkedIn Marketing

Content Standard

Back when it started, LinkedIn was a simple digital Rolodex. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies. For businesses, LinkedIn is the place to recruit top talent, build partnerships, generate leads, and exercise thought leadership. Why Brands Love LinkedIn. LinkedIn for the Future.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. LinkedIn Share Buttons.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

This Mi6 Round Up asks if there is a disconnect with LinkedIn management and their members and answers the question “how much should I spend on marketing and sales”. Sales and Marketing 1) The Disconnect with LinkedIn Executives and the Rest of Us. What’s LinkedIn’s vision you ask? LinkedIn wants us to see them as the network for creating economic opportunity for all members.

LinkedIn Purchase Will Spark Brands into Buying Media Companies

Junta 42

Microsoft acquires LinkedIn. A few weeks back, Microsoft agreed to acquire LinkedIn for $26.2 LinkedIn CEO Jeff Weiner talked about the synergies between the two companies, from scaling MS Office to online training to redefining social selling. Still others believe the move was a data play, while even more have no idea why Microsoft would buy LinkedIn. billion in cash.

How Should Our Staffing Firm Use LinkedIn? Part II

Haley Marketing

In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile. How can you make sure you have a great LinkedIn profile? LinkedIn makes it simple to ensure you have a profile that allows you to stand out for your interests, skills and experiences.

30 LinkedIn Sales Triggers

B2B Marketing Insider

GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Do you know an under-performing sales person who misunderstands what those ‘nibbles’ look like? Social networks, like LinkedIn, are the # 1 influencer in the final stage of the purchase process. 30 LinkedIn Sales Triggers To Help You Achieve Social Selling Success.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect. LinkedIn members are primed for reading business-related content.

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. How could B2B marketers improve upon their LinkedIn ad strategies (e.g.,