Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. Additionally.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

B2B Digital Marketer

NOVEMBER 23, 2023

Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Building a B2B social media strategy is the first step to creating a successful social media marketing plan. It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JANUARY 23, 2014

Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MARCH 5, 2019

Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Webbiquity

MAY 17, 2016

The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Showcase reviews: Online Marketing Institute. Showcase reviews: Online Marketing Institute, Siasat. Showcase reviews: Online Marketing Institute.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Integrated B2B

JUNE 12, 2013

Content marketing is becoming an increasingly important part of any successful online marketing strategy. The power of content marketing is that it allows you to reach out and connect with your online audience in an informative, entertaining and engaging way. Step One – Find out where your customers are.

Creativity 40

Creativity Process Content Marketing Content 40

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Holger Schulze’s B2B Content Marketing Report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

KoMarketing Associates

APRIL 23, 2019

Start by looking at your company-level marketing personas if you have them. If you don’t, create them and then look at how that audience typically uses social media based on statistics and your own experience with your audience. LinkedIn: 1 per day. What Platforms Should I Be Using? What Is My Hashtag Strategy?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

DECEMBER 1, 2015

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Check out these posts for detailed info on the above tactics: 3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives. Developing a Voice in a Community.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. A concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. Share this on LinkedIn. Tweet This!

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

SWZD

SEPTEMBER 18, 2019

Founded in 2012 and headquartered in San Francisco, CA, Trifacta leverages advanced research in human-computer interaction, scalable data management and machine learning into a platform to make the process of preparing data faster and more intuitive. what is the ROI on advertising campaigns? We also asked about social media.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Thought leadership marketing is the art of positioning your company as a leader in its field.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Huptech Web

MARCH 2, 2023

It is no secret that social media has revolutionized how businesses approach online marketing and have become an integral part of their marketing strategies. These statistics will give you an idea of the scope and effectiveness of social commerce for the growth of an online business.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Writing on the Web

NOVEMBER 8, 2010

Yet, despite these statistics, only 10 percent of all branded marketing target older consumers (Wolfe and Snyder, 2003). I know that neither myself, my husband or any of my friends of similar ages are attracted to the way seniors are depicted in marketing messages. Share this on LinkedIn. Share this on Facebook.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

KoMarketing Associates

NOVEMBER 15, 2016

Action content marketers should take : With the need for content continuing to grow across industries, organizations need to make sure they have the talent, technologies, and personnel in place to keep the content process on the right track. Inbound Marketers Are Creating More Content. Final Thoughts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Hinge Marketing

AUGUST 1, 2014

A 2014 B2B Content Marketing report from The Content Marketing Institute, MarketingProfs and Brightcove, found that 93% of B2B marketers use content marketing. And under this content marketing umbrella falls online video, a format that 63% of respondents find effective. On Twitter or LinkedIn?

Video Marketing 48

Video Marketing Service Case Studies Case Study 48

Webbiquity

FEBRUARY 2, 2011

What different types of content should you develop for different types of buyers and the various stages of the buying process? Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. The bad news is that it’s not easy.&#.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Even firms that embrace online marketing often do it wrong, wasting precious time and money. Social Media.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Hinge Marketing

SEPTEMBER 11, 2013

An integrated marketing strategy today is more often defined as blogging, webinars, search engine optimization (SEO), social networking, email marketing and other online activities. To be certain, there is still value in traditional forms of marketing, but our research shows the growing prevalence of online marketing.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. Recruits may likely be in a third.

Marketing Management 48

Marketing Management Consulting Social Media Social Marketing 48

Writing on the Web

FEBRUARY 14, 2011

The first is by using conventional marketing rhetoric, which is what most professionals use. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” You build your case by giving statistics and facts and quotes from authorities. Share this on LinkedIn.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Convince & Convert

SEPTEMBER 22, 2010

It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. LinkedIn – only if I have made a personal connection. Email is the foundation for any online marketing campaign. Great post!

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

B2B Digital Marketer

AUGUST 31, 2020

Everyone is making Standing Out in LinkedIn a priority. With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. 01:22 – David Ubeda’s background in B2B Digital Marketing. 08:04 – How to avoid being banned in LinkedIn.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Use past performance to determine what worked.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results.

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. From strategic objectives to tactical points of focus, the information below can help guide and support B2B marketing initiatives proposed in the new year and beyond. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Hinge Marketing

SEPTEMBER 14, 2015

Here’s an amazing statistic — 81.5% Our Referral Marketing for Professional Services Firms study revealed that 94.5% Buyers cite reputation as the number one factor in the selection process. The good news is that you can build that reputation online and off. Back to those referrals. How is that possible?

Advertising Agencies 48

Advertising Agencies Work Management Marketing Management Content Marketing 48

Webbiquity

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

KoMarketing Associates

DECEMBER 30, 2014

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. Content Promotion is a crucial part of the online marketing process.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139