FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Only B2B

JULY 5, 2023

According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. LinkedIn Ads. Marketers tend to complain about LinkedIn Advertising saying it is not user-friendly. But they have been working on making their help pages easier to digest.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Launch Marketing

OCTOBER 20, 2021

A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories. However, for B2B leaders, the mix of content for thought leadership looks a bit different. Pushing content to connections on LinkedIn and followers on Facebook and Twitter will help increase the reach.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Exo B2B

MARCH 6, 2024

Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog?” In B2B marketing, the aim is, of course, to move them along the sales funnel.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

sagefrog

FEBRUARY 7, 2024

This is because studies indicate that your odds of winning customers are low if you’re not already known to them before they’re in the market for your services. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Launch Marketing

SEPTEMBER 9, 2020

Create social media profiles on Twitter, LinkedIn, Facebook and any other channels that make the most sense for your company and brand. You can also create cost-effective paid ads on networks like LinkedIn to get more exposure to the right audiences. Writing success stories, customer testimonials and client case studies.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

B2B Digital Marketer

AUGUST 12, 2021

09:14 – Case study: auto repair shop. 29:51 – Where do press releases fit in your marketing mix? Mickie’s LinkedIn: [link]. 12:12 – Data in press releases. 14:17 – Consistency in press releases. 16:44 – How to put together a compelling quote. 19:18 – What works and what to avoid.

Press 52

Press Social Media Relevance Media 52

Smashmouth Marketing

AUGUST 24, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. Don't get caught up in the hype just yet.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

B2B Marketing Directions

MARCH 21, 2021

The Grist research echoes the findings of many other studies regarding the importance of thought leadership in the B2B marketing mix. This type of research can be particularly useful because it allows us to see how survey responses have or haven't changed over an extended period of time.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Marketing Insider Group

MARCH 3, 2014

What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Studies often confirm that the marketing mix does not reflect the way our customers navigate their buyer journey and which channels they use.

Peer-to-peer 100

Peer-to-peer Work Management CMO Paid Search Agency 100

Crimson Marketing

FEBRUARY 28, 2013

They invest in Facebook and Twitter and (more and more) in LinkedIn. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. But you know what?

Social Media 100

Social Media Google Media B2B 100

LeadsRX

AUGUST 31, 2021

In 2020, Steel City Media recommended M&R Power Equipment Group add radio advertising on top of the digital and social advertising in its marketing mix. For more detail on Steel City Media’s use of LeadsRx Attribution, LeadsRx Journey and the success stories see their case study. interactions per 15-second commercial 5.8

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Smashmouth Marketing

AUGUST 25, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Marketing Insider Group

AUGUST 23, 2012

Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer. And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. 5 Key Multichannel Marketing Findings .

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Brandpoint

DECEMBER 18, 2019

. “Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing” takes readers through the basics of media relations, including how to form relationships with journalists and a crash course on press releases. I sat down to talk with him about his book, his career and public relations in general.

PR 97

PR Public Relations Work Management Media 97

Valasys

JULY 31, 2023

Customer acquisition is the foundation of business growth and success – know your audience, understand their desires, and craft the perfect marketing mix to thrive beyond expectations Imagine you own a trendy online fashion store. You share industry insights, success stories, and interact directly with prospects and customers.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. It also allows the marketer to track who is responding. Learn more at: [link].

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

B2B Marketing Directions

JULY 29, 2018

Several recent studies have confirmed that business buyers are consuming more thought leadership content , and that thought leadership affects decisions at every stage of the buying process. However, many of the same studies have also found that business buyers are becoming more selective about the thought leadership content they consume.

Thought Leadership 40

Thought Leadership Research B2B Thought Leadership Demand Generation Agencies 40

Televerde

FEBRUARY 6, 2020

82% of large organizations in North America, Europe, and Asia view outsourcing as a mature and necessary function (Bain Study). Before you bring piles of whitepapers and case studies to your executive team to review, you need to pare down what you’ve gathered into what’s most relevant to them. Connect with Dawn on LinkedIn.

B2B Thought Leadership 52

B2B Thought Leadership Case Studies Case Study Thought Leadership 52

Marketing Insider Group

AUGUST 4, 2011

An alternative approach I would strongly suggest is to conduct detailed customer media consumption research and ensure that your marketing mix models line up at least in relative priority to the media our target consumers are spending the most time with. Eventually. Measurable or not. How about you? Image Source.

Social Media 100

Social Media Multi-Touch Attribution ROI Marketing Attribution 100

Writing on the Web

FEBRUARY 19, 2014

Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

SnapApp

MAY 5, 2016

Overall, marketers reported lower effectiveness of content marketing, with only 22% of enterprise marketers saying their organization’s content marketing efforts are effective. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. Video on Facebook continues to explode.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. According to multiple studies, visual recall is stronger than audio or text.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. Would you incorporate tweet chats into your marketing campaigns? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

NOVEMBER 14, 2013

Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This! For those of us in marketing and business leaders everywhere, these figures can serve as a kick in pants. Realize that customers will continue to tune out promotional marketing in traditional channels.

Paid Search Agency 100

Paid Search Agency Banners Banner Ads Telemarketing 100

B2B Marketing Directions

MAY 15, 2016

So, it's safe to say that millennial B2B buyers are poised to have a significant impact on B2B marketing and sales. Sacunas recently published the results of a study that provides important insights regarding the attitudes and preferences of millennial B2B buyers.

B2B Marketing 40

B2B Marketing B2B Social Networks Paid Search Agency 40

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! .” Dr. Pelè’s LinkedIn: [link]. More episodes on content marketing: [link]. A lot of people will say, groups have been rendered quite meaningless, um, in LinkedIn.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

distribion

NOVEMBER 23, 2016

Having a responsive email marketing template is a must for all campaigns. As marketers who incorporate email into the multi-channel marketing mix, we are thankful that Google recognizes responsive email design across its suite of mobile email apps. Responsive Email Capabilities. Creative Suite Enhancements.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48