6sense

AUGUST 27, 2021

But engagement, especially when using account-based marketing (ABM) in the B2B world, can be a tough nut to crack. 6sense’s B2B intent network monitors anonymous activity across millions of B2B sites, matches that activity back to specific contacts within the account, and to the account as a whole. What are these systems, you ask?

Account Based Marketing 48

Account Based Marketing ABM CMO Marketing AI 48

Optinmonster

APRIL 11, 2024

The Relation Between Social Media and Email Marketing Most brands fall into the trap of growing their social media following while ignoring their most valuable asset: their email list. Unless you have access to their inbox, marketing to those leads and making sales is going to be a lot harder. But the worst part?

Social Media 91

Social Media Media Ideal Customer Profiles Lock-In 91

Hubspot

NOVEMBER 22, 2017

Choose a target market. Do you have a well-developed network? Maria Marshall , an associate professor at Purdue University, researches small and family-owned businesses. How to Be a Consultant in 9 Simple Steps. Identify your area of expertise. Make a website. Get certified. Decide where you’ll work. Set your rates.

Consulting 89

Consulting Work Management Marketing Management Lead Ranking 89

Contently

JANUARY 31, 2017

Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. Lead forms are the canvassers of the marketing world. If marketers want to maximize how many leads they bring in, then they have to be economical with their forms. What do you prioritize?

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

Hinge Marketing

MARCH 17, 2016

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. That is because business development and marketing need each other. You get the idea. Business Development.

Planning 48

Planning Work Management Business Marketing Management 48

Tony Zambito

MAY 18, 2011

  This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers.    This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Research Your Audience. Facebook is the largest social media network with around 2.89

Buyer Personas 334

Buyer Personas Social Media Media Webinar Metrics 334

nDash

FEBRUARY 24, 2019

Editor’s Note: The following blog is part four of a four-part series designed to help freelance writers market themselves more effectively in an increasingly crowded field. And I’ll probably want to go and ask my network who they would recommend. As a quick refresher, you first learned how to create a killer bio and resume.

Paid Search Agency 55

Paid Search Agency Work Management Advertising Agencies Lock-In 55

Heinz Marketing

JUNE 22, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 56

Top of Funnel Work Management Conference CMO 56

Altitude Marketing

OCTOBER 23, 2018

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” How competitive is my market? It depends.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Convince & Convert

MARCH 10, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. The unknown is a big scary monster. It was bad.

Best Practices 161

Best Practices Social Media Work Management Planning 161

Heinz Marketing

OCTOBER 5, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 129

Top of Funnel CMO Multi-Channel Work Management 129

Convince & Convert

DECEMBER 29, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? There is a lot of research that goes into change, and there are several different theories. This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. It was bad.

Social Media 100

Social Media Work Management Planning Custom Publishing 100

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. In the famous (though too often unheeded) words of Peter Drucker , “the business enterprise has two—and only two—basic functions: marketing and innovation.”

CMO 208

CMO Gartner Budget Programs Spending 208

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

EveryoneSocial

NOVEMBER 23, 2021

Isn’t it amazing how much LinkedIn has grown as a social platform for professionals? When I graduated from college in 2010, LinkedIn was basically just a place for your resume and not many people posted good content. Before Posting Content On LinkedIn. How often should I post or engage on LinkedIn?

Linkedin 98

Linkedin Tips Ideal Customer Profiles Profiling 98

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

SalesIntel

APRIL 2, 2024

Such vital information can help sales, marketing and revenue teams to strategically identify, qualify and approach their ideal buyers faster and more accurately. Sales intelligence tools are capable of monitoring millions of data points to identify key sales triggers that can enable sales and marketing teams to stay ahead of competition.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Hubspot

JANUARY 4, 2012

Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. Any market research Google conducted likely told them that people didn't want yet another social network.

Google 28

Google Work Management Marketing Management Social Networks 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. It's every marketer's concern: Am I over-communicating?

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

JANUARY 19, 2015

Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. But maintaining a steady stream of quality blog posts can be time-consuming.

Content 28

Content Webinar Metrics Template Social Networks 28

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Optinmonster

APRIL 4, 2024

In marketing, a lead is someone interested in your products or services. As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them. This will help you finetune your marketing campaigns and maximize your return on investment (ROI). What is a Lead?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Twitter – Twitter is a great way for business owners to network at their own convenience.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Convince & Convert

JANUARY 16, 2017

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold.

Top of Funnel 157

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 157

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Also, do your keyword research to understand the industry in which your business lives. Your generic keywords could be “building supplies” or “door locks” or “local garage doors.” Choose Keywords Carefully. with 2.71%.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Convert

MARCH 9, 2023

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. The furor is due to the fact that Google Optimize had such a massive “purported” market share. It’ll go the way of Google Stadia, Hangouts, and Google+. Even the priorities of the parent company have also changed.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Heinz Marketing

APRIL 26, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 122

Top of Funnel B2B Thought Leadership Forecasting Thought Leadership 122

Unbound B2B

JANUARY 17, 2023

Quick Summary: How to sell subscriptions faster is based on your business industry and targeted customers, along with your creative marketing approach. Creating a subscription sales strategy requires customer knowledge and market understanding. Content marketing is the leading method to improve your subscription sale.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Convert

MARCH 9, 2023

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. The furor is due to the fact that Google Optimize had such a massive “purported” market share. It’ll go the way of Google Stadia, Hangouts, and Google+. Even the priorities of the parent company have also changed.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

nDash

AUGUST 3, 2022

This week, Lindsay McGuire of Formstack joins us for a new edition of Dumb Questions for Brilliant Marketers. In this interview, we talk about her experience moving from financial services marketing to SaaS content marketing. Marketers can also see how a commitment to volunteering has shaped her career. And it worked out!

Work Management 52

Work Management Marketing Management Paid Search Agency Fulfillment 52

Convince & Convert

MARCH 15, 2012

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). Listen Now. Eric : Yeah.

Enterprise Management 119

Enterprise Management Work Management Marketing Management Software 119

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. What Is SaaS?

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Referral Rock

OCTOBER 30, 2019

Here at Referral Rock, we were curious to find out how other marketers feel about enlisting the help of freelance writers, so we ran a survey, and 53 marketers shared their insights. Interestingly, 98% of these marketers told us that they’ve used freelancers at least once. Upwork’s Most Common, Among A Wealth of Options.

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153