• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Link, Marketo] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    How Mobile App Marketers Can Attain a 360-Degree View of Their Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Mobile App Marketers Can Attain a 360-Degree View of Their Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Link, Marketo] Beyond Views and Downloads: Use More Advanced Content Analytics
    In the example below, you can see how Marketo’s Web Personalization App offers marketers actionable analytics—displaying not only the views of every content asset, but also the number of direct leads and the conversion rate of each one. Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Link, Marketo] 23 Account-Based Marketing Leaders to Follow on Twitter
    New Study Shows What Influences B2B Tech Purchase Decisions | Business Wire [link] — Adrienne Weissman (@G2Adrienne). He previously co-founded Marketo. Half-smile, half-smirk: I'm speaking at @Marketo 's #MKTGnation on shifting to #ABM w/Marketo: https://t.co/vaCjD2jM4m And for good reason. Megan Heuer, @MegHeuer.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Link, Marketo] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    If you use flow-based logic to automate your trip, you will constantly have to program this question after each interaction along the journey, then link together all of the potential decision points that may or may not happen. Rethink customer interactions. The answer: smart automation. Automate the road trip . Get behind-the-wheel.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Link, Marketo] Break Through on Email with Easy-to-Use KPIs
    Behavior is a measure of what happens after the viewer clicks a link on the email. To clarify, by “done right” I mean permission-based email marketing with content that is personalized, relevant, timely, and highly optimized. Be data-cated. So how can you craft a slammin’ email channel to drive value to your stakeholders? Now let’s talk data.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Link, Marketo] 5 Tools to Manage Your Freelance Content Team
    This platform lets you drag and drop files and include pictures and links, so it’s easy to use even for those who aren’t technologically savvy. Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. Finding freelancers  . 2.Blogging  .
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Link, Marketo] 4 Marketing Lessons from YouTube Giants
    We know this well ourselves at Marketo–our blog was launched before we had a product to ship. Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? It is closing in on 10 million views in just 3 days. The commitment is staggering.).
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Link, Marketo] 3 Strategies for Maximizing Email Deliverability
    To see how we manage soft bounces here at Marketo, check out my previous blog. Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Link, Marketo] How to Evolve Your Prospect Management in a Predictive World
    How to Evolve Your Prospect Management in a Predictive World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Evolve Your Prospect Management in a Predictive World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Expand with confidence.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Link, Marketo] 30 B2B Social Media Tips for 2016
    As Marketo points out, “Revenue might be the result of someone coming to your website because of your super compelling tweet and converting. As BrightTalk notes, “Make sure the links included your posts track the number of visits and conversions you get from social. Great news, right!? Sort of. That’s ok! Think Beyond B2B. The point?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Link, Marketo] Five Things You Should Know About Marketing to Millennials
    This diagnosis was really brought to light at Marketo’s company-wide Revenue Kickoff meeting earlier this month. Author: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. That seems horrifically unaware. Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Link, Marketo] Happy 10th Birthday, Marketo!
    Author: Sanjay Dholakia Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission of today’s marketing professional. Thank you for helping Marketo make the last decade so special.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 25, 2016
    [Link, Marketo] Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter
    Did I refresh my prospecting emails and content links? The content that you share with your prospects can become stale, and links can get broken or outdated. Author: Chris Gillespie Have you ever photocopied a piece of paper so many times that the copies faded and became hard to read? How absolutely certain you were about your product?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Link, Marketo] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    The missing link is call intelligence. Author: Amber Tiffany The most personal conversations happen offline. While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions, and biggest challenges—you talk to them. Dial in on call intelligence. Well done! Whoohoo!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Link, Marketo] 5 Marketing Predictions & How To Prepare For Them
    We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast. Mike Tomita, Online Marketing.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Link, Marketo] 8 Ways to Improve Your Online Content Marketing
    This information can range from content topics and resource links to publishing dates and writer assignments. Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. Good question. Isn’t it your lucky day. Ok, enough chatter. Audiocasts.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Link, Marketo] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Based on behavior: There are tools such as Marketo’s AdBridge that also enable you to retarget buyers or potential buyers based on key behaviors like visits to a particular page, a lead score, or recent purchase. Link:  Don’t automatically send them to your home page and expect them to click around to find what they want. Maybe not.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Link, Marketo] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Link, Marketo] 5 AdWords Hacks to Ramp Up Your Display Ads
    AdWords Hacks to Ramp Up Your Display Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 AdWords Hacks to Ramp Up Your Display Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. These are the tricks that you can implement today. Tools. Tickets.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Link, Marketo] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Let’s look at a real-world example in which a marketer at a tech company used a partner predictive technology within Marketo to segment a list of high-value contacts in their marking automation system.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Link, Marketo] How Abraham Lincoln Can Help You Build A Better Team
    How Abraham Lincoln Can Help You Build A Better Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Abraham Lincoln Can Help You Build A Better Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Crash Course in History. The best decision.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Link, Marketo] 6 Words That Might Expire in 2016
    Words That Might Expire in 2016 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Words That Might Expire in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. For marketers, words are our most powerful tool (followed closely by visuals). Hacks.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Link, Marketo] 5 Lead Generation Lessons You Learned in Kindergarten
    Lead Generation Lessons You Learned in Kindergarten was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Use Your Inside Voice. warm one! Clean Up.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 11, 2016
    [Link, Marketo] Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing
    Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And Twitter?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Link, Marketo] The Fans Awaken: What Star Wars Can Teach Marketers
    The Fans Awaken: What Star Wars Can Teach Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Fans Awaken: What Star Wars Can Teach Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And they did just that. Consistency. Innovation.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 7, 2016
    [Link, Marketo] 5 Psychology Tips for Salespeople That Would Have Made Freud Buy
    Psychology Tips for Salespeople That Would Have Made Freud Buy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Psychology Tips for Salespeople That Would Have Made Freud Buy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Social Proof. Crazy?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2016
    [Link, Marketo] Consumers Weigh in on the Efficacy of Inbound Marketing
    Consumers Weigh in on the Efficacy of Inbound Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Consumers Weigh in on the Efficacy of Inbound Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does this mean for marketers?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Link, Marketo] The Keys to a Five Star Review Program
    At Marketo, we also find loyalty programs to be extremely valuable. In the past, some of our successful campaigns have included offering a Marketo hoodie to anyone that completed a review and motivating employees to encourage the customers they have relationships with to submit a review. Naturally, I opened up my Yelp! Good luck!
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Link, Marketo] The Brand Resolution That You Can’t Skip
    Here are some strategies we use at Marketo to achieve a consistent voice: Create brand guidelines.  This is also a great way to catch typos and bad links!). Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). Yes, of course it does!
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Link, Marketo] Marketo Data Tells Us: Which Industry Has the Best Email Performance?
    know I sound like a broken record, but despite its proven success at Marketo and beyond, there are still plenty of email marketers that don’t realize the potential of trigger emails. Marketo Data Tells Us: Which Industry Has the Best Email Performance? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Link, Marketo] It’s Show Time! 6 Sales Demo Tips from Stage Performers
    Sales Demo Tips from Stage Performers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post It’s Show Time! Sales Demo Tips from Stage Performers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Haven’t seen too many of the latter? ” 2.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 28, 2015
    [Link, Marketo] Is South Park Onto Something? A Look At Sponsored Content in the Media
    Look At Sponsored Content in the Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is South Park Onto Something? Look At Sponsored Content in the Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Technology is ruining our lives. The line.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Link, Marketo] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    One possible metric is a simple yet powerful equation we use here at Marketo. Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Yet through all this change, the keyword auction remains at the heart of PPC, billions of which take place every month. Digital Marketing b2b
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Link, Marketo] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    original marketing program), Brightfunnel can build a complete chain linking marketing programs to leads to accounts to opportunities. The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Link, Marketo] 3 Email Marketing Must-Haves to Tackle the Evolving Inbox
    Don’t just take my word for it though, this is a tried-and-true approach at Marketo. We took a look at our email templates at Marketo and tested them for rendering across all devices, browsers, and email clients. At Marketo, if an email soft bounces 6 or more times in 30 days, we retire that email from our future email campaigns.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Link, Marketo] How to Create Evergreen Event Themes, Without the Christmas Trees
    How to Create Evergreen Event Themes, Without the Christmas Trees was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Create Evergreen Event Themes, Without the Christmas Trees appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Event Marketing b2
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Link, Marketo] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    What’s the missing link? They go on to address the fact that people find it difficult to eat that much fruit and vegetables, and then they offer a solution to that problem at the end of the tweet by linking to their drinks. 3. Link from your best performing content. It’s time to go back to the basics.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Link, Marketo] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    You can search by company name, topic, hashtags, videos, images, or links and see how many times it’s been shared and which influencers shared them. Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. But was this ever really a good measure to begin with? But how?
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Link, Marketo] 4 Questions to Ask Yourself Before Outsourcing Content
    Do you have measurement platforms in place (such as marketing automation linked with a CRM) to effectively close the loop? With the prevalence of marketing automation systems like Marketo, Hubspot, Infusionsoft, and more, many companies have bought the cart before the horse. Do you have a dedicated content resource? Content Creation
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Link, Marketo] To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding
    To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 14, 2015
    [Link, Marketo] Good Stories Make for Great Memories–Create Memorable Brand Experiences Through Storytelling
    Author: Chris Gillespie Nobody remembers you unless you tell a good story. To do a good job in marketing or sales, you need to be good at telling stories. But somewhere along the way this lesson gets lost. But good storytelling engages your customers  and can make your messages far more memorable and thus far more effective. Story 2.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Link, Marketo] How to Use Quizzes to Ramp Up Your Lead Database
    How to Use Quizzes to Ramp Up Your Lead Database was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Quizzes to Ramp Up Your Lead Database appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So where do you start? Pick the Right Topic.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 10, 2015
    [Link, Marketo] 4 Cyber Week Observations That Will Make You A Better Marketer
    Have you ever opened an email, loved something in it, and couldn’t find it once you opened the link in a browser? know that I’m not the only one who noticed that the deep discounts, door-busters, and online flash sales started earlier than ever this year. Let’s take a look: 1. It Pays to Participate. It was $5 for nothing. The lesson learned?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Link, Marketo] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    SEO can be broadly split into on-page and offsite SEO, targeting website navigation and keyword usage, and inbound links respectively. Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Email. Social Media. Paid Advertising.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Link, Marketo] 6 Strategies to Immunize Yourself from the Sales “Rejection-Flu”
    Strategies to Immunize Yourself from the Sales “Rejection-Flu” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Strategies to Immunize Yourself from the Sales “Rejection-Flu” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Link, Marketo] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. And this is particularly prevalent with companies marketing exclusively to consumers. Strategic Shift Is in the Air. No thanks). Email Is Your Best Retention Ally. Because it works.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Link, Marketo] Why Your Website Needs a Good Cleaning
    And let’s not forget the 404 errors kicked out by all those pages you remembered to kill off, but whose links live on forever.  . Here is a terrific infographic from our friends at Marketo about how relevance and retargeting works for re-engaging customers who may have strayed. Have you been keeping your website content up to date?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Link, Marketo] Higher Education and Beyond: A Changing World for Marketers
    Higher Education and Beyond: A Changing World for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Higher Education and Beyond: A Changing World for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does this mean?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Link, Marketo] Tips & Tricks to Leverage the Powerful Combination of Print and Digital
    Tips & Tricks to Leverage the Powerful Combination of Print and Digital was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Tips & Tricks to Leverage the Powerful Combination of Print and Digital appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Link, Marketo] Go for Gold! How to Write a Winning Award Submission
    Author: Katie Pope And the winner is… Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. If the award submission form permits, include a link to a video that complements your submission. And that can be you.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Link, Marketo] 5 Reasons Why Video Is Your New Secret Weapon
    Reasons Why Video Is Your New Secret Weapon was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Reasons Why Video Is Your New Secret Weapon appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how does this tie into sales and marketing? If
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Link, Marketo] 5 Ways Improv Can Improve Your Sales Game
    Ways Improv Can Improve Your Sales Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways Improv Can Improve Your Sales Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Curious what Improv is like ? Here it comes–the word: Company.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Link, Marketo] 5 Ways To Create Interactive Content and Maximize Your Marketing Budget
    Ways To Create Interactive Content and Maximize Your Marketing Budget was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways To Create Interactive Content and Maximize Your Marketing Budget appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Probably.
  • CAPTORA  |  TUESDAY, NOVEMBER 24, 2015
    [Link, Marketo] Get Sh*t Done: 3 Phases to Putting Marketing Goals Into Action
    Content powers your lead gen engine,” says Heidi Bullock , VP of demand generation at Marketo. For more information on reporting metrics check out these blog posts: [link]. link]. As the year winds down, marketing teams have their sights on 2016, setting their visions and goals for productive and profitable quarters ahead.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Link, Marketo] 5 Ways to Uncover Powerful Website Analytics
    Ways to Uncover Powerful Website Analytics was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Uncover Powerful Website Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So what exactly is website analytics? Let’s get started now.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Link, Marketo] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
    Trending and Cutting-Edge Digital Marketing Strategies You Need to Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • JUNTA 42  |  SATURDAY, NOVEMBER 21, 2015
    [Link, Marketo] This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?
    Check out Marketo’s newest e-book to learn a tried-and-true process for tracking your content’s ROI and justifying spend. link]. 3. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Fold Factory. YouTube Music.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 20, 2015
    [Link, Marketo] Lessons from Adele: How to Take Your Customers Along with You to the Other Side
    Lessons from Adele: How to Take Your Customers Along with You to the Other Side was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Lessons from Adele: How to Take Your Customers Along with You to the Other Side appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Link, Marketo] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘ this is my fight ’ song in acapella. Oh, sorry…I guess I was dreaming. Enter reality. Time-Savings. This is very similar to the ‘copy – paste’ function in Microsoft Word.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Link, Marketo] 3 Ways for B2B Marketers to Invest in Customer Retention
    Ways for B2B Marketers to Invest in Customer Retention was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways for B2B Marketers to Invest in Customer Retention appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Increase your wealth of customers.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Link, Marketo] [Infographic] Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage
    Author: Brian Glover The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters to help her overcome a series of obstacles that try to prevent her from getting to her goal—the Emerald City and then home to Kansas. That’s the great thing about great journeys– anything can happen.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Link, Marketo] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    The company is distilling complex tech topics into six-second videos on the social network Vine, and then augmenting that snippet with corresponding content, such as links to articles about security and analytics. Author: Mike Tomita It’s time to join the big league and go digital! And today, your target market is largely online. At $13.3
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Link, Marketo] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    The company is distilling complex tech topics into six-second videos on the social network Vine, and then augmenting that snippet with corresponding content, such as links to articles about security and analytics. Author: Mike Tomita It’s time to join the big league and go digital! And today, your target market is largely online. At $13.3
  • JUNTA 42  |  SATURDAY, NOVEMBER 14, 2015
    [Link, Marketo] This Week in Content Marketing: Content Creation Plummeting on Facebook
    In this e-book from Marketo , you will learn to leverage the resources you already have to create the content needed to fuel demand. link]. 3. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example of the week from Interface Age magazine.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Link, Marketo] How to Build an All-Star Mobile Force
    How to Build an All-Star Mobile Force was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Build an All-Star Mobile Force appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s just the how that is evolving. Where to Start. Look for adaptability.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Link, Marketo] [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You
    Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Link, Marketo] It’s Time to Charge Up Your Laser Guns for Digital ABM!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post It’s Time to Charge Up Your Laser Guns for Digital ABM! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So, what’s changed? For one, the playing field is now largely digital. The Evolution of ABM.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Link, Marketo] Why Marketers Are the New Wingmen
    Why Marketers Are the New Wingmen was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Marketers Are the New Wingmen appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. different perspective. How do you prefer to be reached? It’s all about the ratio.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 9, 2015
    [Link, Marketo] How to Avoid Sales Fatigue—The Hidden Productivity Killer
    How to Avoid Sales Fatigue—The Hidden Productivity Killer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Avoid Sales Fatigue—The Hidden Productivity Killer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Increased errors in judgment.
  • JUNTA 42  |  SATURDAY, NOVEMBER 7, 2015
    [Link, Marketo] This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)
    Download this e-book now from Marketo : [link]. 3. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We also take issue with Mark Zuckerberg’s assertion that Facebook ads will soon become a welcomed part of the giant social channel’s user experience. This week’s show.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2015
    [Link, Marketo] Keep Calm and Content On! 4 Ways to Write Compelling Content for Customer Nurturing
    Clicked – subscribers who clicked on a link, button, or image within your message. Unsubscribed – contacts who clicked the “unsubscribe” link in an email and then followed through to successfully opt out. Author: Elaine Ip Halloween has come and gone, but the fright isn’t over just yet. Trust is a Must. Identify Your John and Jane Doe.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Link, Marketo] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 4, 2015
    [Link, Marketo] [Infographic] How to Form Your Digital Advertising Team
    Author: Sesame Mish The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized. You need dynamic individuals at the helm, all working in areas of their strengths, banding together in unison to achieve company goals.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 3, 2015
    [Link, Marketo] Marketo Data Tells Us: Marketing Stats That Will Blow Your Mind
    Author: Johnny Cheng In my role at Marketo over the past few months, I’ve had the pleasure of paging through mounds of enticing Marketo data. have seen some absolutely outstanding stats from some of Marketo’s top customers—stats covering everything from email sends to opportunities sourced. accomplishments. Bravo, team, bravo.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Link, Marketo] 6 Tips to Increase Your Email Marketing ROI
    If you’re capturing this in your MAP, send emails with links to videos to leads who have viewed one or more of your videos in the past month. If they prefer articles on the topic of social media, send them a link to an article or group of articles about social media. 2. Email is here to stay. Be as Personal as Possible.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Link, Marketo] 5 Tips for Making Your Customer Marketing Shine Bright During the Holidays
    Use a printing service to print and mail customized postcards that include a link to a landing page where the recipient can request or claim a small gift card. Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Focus Your Holiday Marketing.
  • JUNTA 42  |  SATURDAY, OCTOBER 31, 2015
    [Link, Marketo] This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
    Digital marketing 101: Key tools for engagement marketing: Download this e-book from Marketo to learn more about the fundamentals of digital marketing and how you can be successful in today’s modern, complex business landscape. link]. 3. What should content marketers do? We discuss several possibilities. This week’s show.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 30, 2015
    [Link, Marketo] 3 Creative Ways to Boost Lead Generation with Video
    Creative Ways to Boost Lead Generation with Video was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Creative Ways to Boost Lead Generation with Video appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Kimbe MacMaster B2B marketers, listen up.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 29, 2015
    [Link, Marketo] How to Get on Stage! 4 Tips for Compiling a Strong Conference Speaking Submission
    What better way to test out your newfound expertise than to apply to speak at Marketo’s Marketing Nation Summit! Tips for Compiling a Strong Conference Speaking Submission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Get on Stage! So…don’t be in the latter half!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Link, Marketo] 4 Things Online Dating Has Taught Me about Personalized Marketing
    Things Online Dating Has Taught Me about Personalized Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Things Online Dating Has Taught Me about Personalized Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Dating world example?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Link, Marketo] 5 Ways Top Sales Reps Can Use Marketing Automation to Close More Deals
    Ways Top Sales Reps Can Use Marketing Automation to Close More Deals was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways Top Sales Reps Can Use Marketing Automation to Close More Deals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Save these!
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Link, Marketo] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    Simple Metrics to Prove the Value of Your Social Media Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Link, Marketo] Why Your Content Lacks Substance (and How to Fix It)
    Content creators will link back to your site and research in their articles, thus doing your marketing for you. Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and marketing messages per day.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Link, Marketo] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Author: Lauren McCrea “Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient… The pain of looking bad is worse than the gain of making the best move.”. Michael Lewis, Moneyball: The Art of Winning an Unfair Game. Proactive vs. Reactive Marketing. Steps to Becoming a Proactive Marketer.
  • VISUALLY  |  WEDNESDAY, OCTOBER 21, 2015
    [Link, Marketo] New Media Strategies That Scoop the Real Reporters
    Instead of simply writing out a potentially dull interview with a wonky market researcher, Business Insider weaves relevant chunks of the interview into a snackable narrative full up with links to related coverage from—who else?—Business Business Insider opted for this catchy headline… …yet this SEO-friendly URL: [link].
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 21, 2015
    [Link, Marketo] Forrester: Advocate Marketing Is Critical To B2B Success
    direct link between advocacy and revenue. The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Link, Marketo] Hitting Consumer Healthcare Home Runs with Digital Engagement
    Marketo along with our partners John Common of Intelligent Demand, and Steve Krizman formally of Kaiser Permanente of Colorado, shared their hard learned lessons from the trenches on how to get started: Lesson 1: Collaboration and alignment are essential: define roles and process clearly and bring in executive sponsors early—and keep them informed!
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 20, 2015
    [Link, Marketo] 8 Steps to Knock the Socks Off Your Consumers This Holiday Season
    Steps to Knock the Socks Off Your Consumers This Holiday Season was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 8 Steps to Knock the Socks Off Your Consumers This Holiday Season appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Start Early. Timing.
  • VIDYARD  |  TUESDAY, OCTOBER 20, 2015
    [Link, Marketo] Vidyard Announces Winners of 2015 Video Marketing Awards
    Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo. Winner: Hootsuite.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 19, 2015
    [Link, Marketo] Hey, Salespeople — Welcome to Meme Selling 101!
    As a Marketo account exec, I have been in many long negotiation sessions working out all of the fine print. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Hey, Salespeople — Welcome to Meme Selling 101! Author: Nikita Ovtchinikov Does this situation sound familiar? —. No interest.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 16, 2015
    [Link, Marketo] [Ebook] Why You Can’t Live Without A/B Testing
    Ebook] Why You Can’t Live Without A/B Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Why You Can’t Live Without A/B Testing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Take a look at the two digital ads below.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Link, Marketo] 5 Ways to Focus Your Marketing Efforts on the Customer Experience
    Ways to Focus Your Marketing Efforts on the Customer Experience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Focus Your Marketing Efforts on the Customer Experience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Shift in Importance.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Link, Marketo] 9 Quick Tips for B2B Lead Generation to Implement Today
    Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). Redirect the landing page to a “Thank You” message after the buyer downloads, and include links for social shares. 6. Author: Sesame Mish B2B lead generation is a huge topic. What will deliver the best ROI?
  • CAPTORA  |  TUESDAY, OCTOBER 13, 2015
    [Link, Marketo] The Data Driven Marketer: Leveraging Data To Engage Your Prospects
    Using the various complex rule templates of any good Marketing Automation software (Marketo, Hubspot, Leadformix, Eloqua etc.), a marketer can create a rule set to make sure that content reaches the marketer at desired frequency and hence keep engagement alive. link]. link]. link]. link]. link]. link].
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Link, Marketo] Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic
    Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 12, 2015
    [Link, Marketo] Go Big—9 Questions to Ask Yourself When Marketing to the Enterprise
    At Marketo, enterprise companies are defined as companies that have 3,000+ employees and $500M+ in annual revenue. At Marketo, we’ve created guides for decision makers to make sound arguments to other stakeholders within their companies. Author: Phillip Chen Are you ready to go big? Or, who is the decision maker? Don’t let that happen.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 12, 2015
    [Link, Marketo] HBR and Marketo Team Up: The Marketing Org for the Digital Age
    That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. Scrums? S.O.S.
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