• ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Link, Marketo] Follow Up – My 2014 Content Marketing Predictions
    ” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. One more quick thing.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Link, Marketo] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. The New Rules of Marketing and PR. Highly Recommended.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Link, Marketo] Marketo Goes to College
    Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Link, Marketo] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Ways a Longer Consumer Buying Cycle Can Work FOR You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. Intrigued? 2) Dynamically Deliver Content. 3) Nurture Potential Buyers.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Link, Marketo] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Link, Marketo] 5 Reasons to Invest in Interactive Content
    Reasons to Invest in Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Link, Marketo] How to Double Your Marketing Team…WITHOUT New Hires
    How to Double Your Marketing Team…WITHOUT New Hires was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. Autoresponders. Automatic lead routing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Link, Marketo] 10 Blogs to Bookmark: Content Marketing Edition
    10 Blogs to Bookmark: Content Marketing Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a  huge  number of blogs devoted to the art and science of all things marketing. Up first? Ann Handley.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 15, 2014
    [Link, Marketo] [Report] What Does Demand Generation Mean to You?
    At Marketo, demand generation is deep in the DNA of the whole marketing team – it’s not only a high-level objective, but also an on-going set of activities by which our performance as a marketing function is measured. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But what do you think?
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Link, Marketo] The 3-Step Guide to Better Blogging
    At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. At Marketo, we operate under the theory that no one knows more about implementation than our consultants , for example, and no one knows more about our nurture programs than the guy who built it.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Link, Marketo] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Include a link to a ‘Sign Up / In with Facebook’ page within your app. Ways to Increase Revenue and Engagement with Mobile Apps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Users who do not engage with your app quickly are likely to uninstall and forget you forever. Key Takeaways.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Link, Marketo] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. The prospect watches the video clip but doesn’t click the call-to-action link to watch the full webinar recording. Measure results and ROI. Landing Pages.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Link, Marketo] Real Marketer Stories: What Makes a Great Marketer?
    'Author: Maggie Jones At Marketo, we spend a lot of time around marketers — and I’m not just talking about our  own  marketing department. Tweet to us  @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But my favorite thing about marketers? Modern Marketing
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Link, Marketo] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    The World Cup of Marketing Part 2: Volkswagen vs. Hyundai was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. And if the ratings are any indication, we’re still runnin’ hot – in the U.S. alone, the Brazil/Colombia match pulled in more than 6.4 networks to date. Quick Look at the Facts. Advertising.
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Link, Marketo] Content Marketing Mysteries – How to Find Your ROI Yeti!
    Here is an example of a Facebook campaign in Marketo, which shows the components we designed the campaign to measure – new names, and form fill-outs. a recent asset Marketo created about visual content marketing. To find out, I ran an analysis in Marketo, looking at a specific email send that included the asset as an offer.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Link, Marketo] The Marketing Nation Roadshow [Interactive Map]
    Simply click on the nearest arrow on the map (or just tap, if you’re viewing this on a mobile device), and you’ll see the date of our Roadshow, the exciting speaker you’ll be hearing from, a link to more information, and (just for fun) an interesting fact about each city we’re visiting. RSVP for our Roadshows here!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Link, Marketo] 6 Ways to Make Social Measurable
    Take a look at the screenshot below, which shows a page from Marketo’s website. Registration is the number of people who follow a link to your social profile, and then, once there, fill out a form to receive an offer. Ways to Make Social Measurable was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Link, Marketo] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    Below are 6 immediate ways to get started: Set up interesting moments in your Marketo Instance. Marketing – Make sure you set these up for all moments you think Sales would like to know about – when a user completes a form, opens an email, clicks a link, etc. Outbound marketing – What is that, you ask? Pay Attention to Activity Alerts.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Link, Marketo] The 4 Things Digital Marketers are Missing
    The 4 Things Digital Marketers are Missing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. ROI-Driven Metrics. However, it is possible to measure too much. Willingness to Fail.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 30, 2014
    [Link, Marketo] [IT Best Practices] Finding the Right Marketing Solution
    IT Best Practices] Finding the Right Marketing Solution was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Johnny Cheng Back when I was in IT , my biggest fear was implementing a solution that no one liked – or worse, didn’t end up using. Next step is assessing your needs and requirements.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Link, Marketo] The World Cup of Marketing Part 1: Nike Vs. Adidas
    'Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. Here at Marketo, we’re keeping a close eye on some of the brands duking it out for World Cup marketing supremacy. Will more shoes/beverages/electronics be sold? billion from marketing rights.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Link, Marketo] Be Relevant or Die: The New Nature of Nurture
    Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. But the simple truth? Relevance is the New Game in Town.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 25, 2014
    [Link, Marketo] 4 simple truths about content marketing re-imagined
    While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. Main image Source: [link]. 'Content marketing is still a new field, and it remains dynamic and evolving. Content is king.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Link, Marketo] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Ways a Hashtag Can Drive Your Brand Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. On Topic. Easy to Understand. Unique to Your Brand.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 24, 2014
    [Link, Marketo] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
    Companies that excel in aligned lead nurturing reduce the percent of marketing-generated leads ignored by sales ( from as high as 80% to as low as 25% ) (Source: Marketo) Tweet This Stat. Nurture across multiple channels, and link the sales funnel with the lead nurturing cycle. Tweet this ). In this study, 89.1%
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 24, 2014
    [Link, Marketo] Navigating the Global Digital Ad Landscape [Infographic]
    At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. This means that you can disseminate digital marketing messages halfway around the globe, just as quickly as you can send one to the next town over.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Link, Marketo] What Content Marketing ROI and a Beach in Fiji Have in Common
    You might include an offer for premium content, a request to subscribe to your blog, or maybe even a link to free trial sign-up. What Content Marketing ROI and a Beach in Fiji Have in Common was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Design A Content Experience Optimized for Lead Gen.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 20, 2014
    [Link, Marketo] How Marketers Can Learn to Speak “IT”
    How Marketers Can Learn to Speak “IT” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Johnny Cheng One of my first jobs was as an IT administrator at a tech company. thought of myself as the technology sheriff. policed the policies. secured the security. hated myself.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Link, Marketo] Facebook Stats that Every Social Marketer Should Know
    In addition to arming yourself with a rock solid social media tactical plan (click the link for a comprehensive sample plan, including high-level objectives and granular action items), marketers need to approach their Facebook strategy with the most up-to-date insights and stats. 'Author: Maggie Jones With over 1.23 Social Media
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 17, 2014
    [Link, Marketo] How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]
    'Author: Dayna Rothman We have been hearing a lot lately about “digital influence marketing”, but what is it exactly? And how can you, as a brand, use this strategy? Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Link, Marketo] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    Include an e-signature, links to Twitter, LinkedIn… whatever you decide will demonstrate authenticity. Simple Ways to Make Automated Emails Feel Personal…AND On-Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Sender Personalisation and Brand Ambassadors. Your response rate!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Link, Marketo] Putting it to the Test: Never “Redesign” Your Website Again
    Putting it to the Test: Never “Redesign” Your Website Again was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? The secret? Testing
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 12, 2014
    [Link, Marketo] Social is Coming: If Social Networks Played the Game of Thrones [Infographic]
    'Author: Maggie Jones There’s only one episode left in the fourth season of Game of Thrones , but as fans of the HBO series know well, a  lot  can happen in a single night of viewing (Red Wedding, anyone?). If you’re marketing on social , the rises and falls to power on  Game of Thrones  are all-too familiar. Infographic Social Media
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Link, Marketo] The Future of Digital Marketing is Already Here
    The Future of Digital Marketing is Already Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. Create engaging experiences tied together across channels and time at scale. GtJx_pZjvzc.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Link, Marketo] Mobile Experiences Have a Long Way to Go…How’s Yours?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. My Convenience Affects Your Bottom Line. lot, right? Now amplify that by 10. Mobile Marketin
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Link, Marketo] IT…Marketing’s Friend, or Foe?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez So is the IT department a friend of the marketer, or not? ” At some point – this has to change. Make security inherent and transparent to the user experience. IT needs to be nimble. They need to evolve.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 6, 2014
    [Link, Marketo] Why Sports Websites Don’t Get Me: An Open Letter
    Why Sports Websites Don’t Get Me: An Open Letter was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carl Boehm Dear sports websites, We spend a lot of time together. A You are the first websites that I visit in the morning and the last websites I check at night. I m devoted. That hurts.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Link, Marketo] On Amy Adams, or, Why You Must Post Blogs You Hate
    On Amy Adams, or, Why You Must Post Blogs You Hate was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Scott Yates In the office of BlogMutt, where I work, we have this disagreement about Amy Adams. Half of us love her. count myself in this group, by the way. They find her flat and dull.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Link, Marketo] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
    Introducing Marketo’s Email Lookbook for Spring/Summer 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. Today’s consumers have a lot of expectations.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 3, 2014
    [Link, Marketo] 4 Ways to Make Your Virtual Events Go Off Without A Hitch
    Ways to Make Your Virtual Events Go Off Without A Hitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen Attending all day conferences is becoming less and less feasible, especially as your attendees have more to do. Create a Sponsor Prospectus . Think again. Event Marketin
  • MODERN B2B MARKETING  |  MONDAY, JUNE 2, 2014
    [Link, Marketo] How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
    Marketo describes lead scoring in its Definitive Guide To Lead Scoring as a methodology for ranking leads in order to determine their sales-readiness. If you’re a regular reader of the Marketo blog or any other sources of marketing content, the concept of lead scoring is also not new.  Taste of Being A 10X Marketer. Lead Scoring
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Link, Marketo] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    At Marketo, we actually recommend sending these kinds of emails – often, the shopper just needs a gentle nudge. Had I clicked on any of their links? If this retailer was using a marketing automation platform like Marketo’s, they’d have had the technology to look at my experiences and behaviors across all channels and across all emails.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Link, Marketo] 4 Reporting Features You NEED in Marketing Automation
    You need a platform that links won deals to the marketing activities you have executed. By scoring pieces of content, using a score like Marketo’s Engagement Score , we will have a much better perspective on the outcomes of our campaigns. 'Author: Frank Passantino Every marketing automation platform uses some type of reporting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Link, Marketo] The Missing Link Between Media and Marketing
    Integration between the two is a critical missing link. Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.).
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Link, Marketo] The Best Example of a Human Email…EVER.
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow   “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. Weekly coupon email. Awesome. Amazing. Human.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Link, Marketo] Forget ‘The Bachelorette’: IT + Marketing is the New Romance
    For example, at Marketo we have a dedicated developer to help us with any website related projects. Forget ‘The Bachelorette’: IT + Marketing is the New Romance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Otherwise, marketers only approached IT when the situation was dire.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 23, 2014
    [Link, Marketo] How One Organisation is Becoming More Customer-Focused – and How You Can Too
    How One Organisation is Becoming More Customer-Focused – and How You Can Too was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Aine Dundas I was stumped. As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Modern Marketin
  • MODERN B2B MARKETING  |  THURSDAY, MAY 22, 2014
    [Link, Marketo] The Heavy Hitters of Consumer Content Marketing
    The Heavy Hitters of Consumer Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones When we talk about “ content marketing ,” it can mean many things.  And as we know all too well,  creating compelling, engaging, original content marketing  is tough.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Link, Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. 'Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Link, Marketo] Confessions From Your Customer – Yes, Yours
    Confessions From Your Customer – Yes, Yours was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Letty Ernst I have a confession to make. abandon things. Online shopping carts, brands, stores, emails, entire email addresses. In a way, I am the consumer marketer’s worst nightmare.
  • MODERN B2B MARKETING  |  MONDAY, MAY 19, 2014
    [Link, Marketo] Missed Our Road to Success Virtual Event? Get the Recap Here!
    'Author: Phillip Chen After months of anticipation, Marketo’s Road to Success Virtual Event has come and gone. Read on for a recap of the amazing event, and free links to the recorded presentations. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Check out the full agenda here.).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 16, 2014
    [Link, Marketo] Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]
    <a href="[link] alt="Facebook Acquisition Addiction Infographic" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Marketing Software by Marketo</a></small> Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy?
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Link, Marketo] 9 Ways to Measure Content Marketing Success
    Inbound links. Instead, we recommend a hybrid content management/relationship management system like HubSpot , Marketo or Pardot , which makes it super easy to track each of your customers’ journey from their first visit to your website. 'Are you reaching your content marketing goals? We’ll clue you in on a little secret. Time on site.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 15, 2014
    [Link, Marketo] Why Best-of-Breed Marketing Solutions are Sweeter than Suite
    For example, Marketo’s customers benefit from a 100,000-member user community, the Marketing Nation, and the 250+ partners in our LaunchPoint ecosystem. Why Best-of-Breed Marketing Solutions are Sweeter than Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Library of Resources.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Link, Marketo] 4 Reasons to Attend Marketo’s Road to Success Virtual Event
    At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. That’s why tomorrow, on Thursday, May 15 th , Marketo is proud to host marketing’s premier virtual event:   Road to Success: How to Navigate the New Landscape. Mobile Moments .
  • MODERN B2B MARKETING  |  TUESDAY, MAY 13, 2014
    [Link, Marketo] How to Jump Start Your Enterprise’s Move to Marketing Automation
    That’s why enterprise marketers should strongly consider using marketing automation consultants, such as those offered by Marketo’s INNOVATE program. How to Jump Start Your Enterprise’s Move to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But when?
  • MODERN B2B MARKETING  |  MONDAY, MAY 12, 2014
    [Link, Marketo] Two Heads are Better than One: When Science, Art, and Marketing Meet
    To be featured in one of Marketo’s visual slide decks or infographics. Two Heads are Better than One: How Art and Science Can Take Your Campaigns to the Next Level from Marketo. Two Heads are Better than One: When Science, Art, and Marketing Meet was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Link, Marketo] How to Convert Raw Leads into Best Friends Forever
    Marketo is pleased to feature  Recommend This  on our Marketing Nation Book Club for the month of May. How to Convert Raw Leads into Best Friends Forever was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jason Thibeault Filling the pipeline with leads? Good for you. Forget that.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Link, Marketo] Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors
    In fact, Marketo’s Real-Time Personalization works with any marketing automation software, not just our own.). How to “Unmask” Anonymous Visitors was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But how does he or she come to that decision? But What About Anonymous Prospects?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Link, Marketo] Instagram, Barbershops, and the Power of Continuous Marketing
    Mention the date the client came into the barber shop, the type of haircut the client got, and a link to the before/after Instagram picture. Instagram, Barbershops, and the Power of Continuous Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Badly. Search Yelp. Wait for it….
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Link, Marketo] Content Marketing Tactical Plan
    Content Marketing Tactical Plan was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. Editorial Calendar.
  • MODERN B2B MARKETING  |  MONDAY, MAY 5, 2014
    [Link, Marketo] How to Design a Mobile Marketing App
    In order to make your push notifications “location aware”, your app can be linked to one or more “geofences” or iBeacons. How to Design a Mobile Marketing App was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What Should My App Do? An app is not just a website on a smaller screen.
  • SAZBEAN  |  SATURDAY, MAY 3, 2014
    [Link, Marketo] Internet Marketing Strategy Articles for the Week of April 28, 2014
    'Here are the top Internet strategy, marketing and technology links for the week of April 28, 2014…. Getting to Know Your New Twitter Profile – The New Update Explained (Marketo). Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them (Search Engine Watch). Blog Best-Practices and Benchmarks (Marketing Profs).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 2, 2014
    [Link, Marketo] Just Bought Marketing Automation? 9 Pro Tips for Success
    'Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Today, I’m a Business Consultant at Marketo, and I speak to many new marketing automation buyers about their paths to success.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Link, Marketo] What the Board of Directors Expects from Marketers Today
    had the pleasure of moderating a panel with two expert practitioners – Sanjay Dholakia, CMO of Marketo, and Sharmila Mulligan, founder and CEO of ClearStory Data and formerly a CMO herself – and two partners from leading VC firms – Mickey Arabelovic of Sequoia and Pete Sonsini of NEA. Here are a few of my favorite takeaways: 1. Use Your Data.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Link, Marketo] The Colossal Content Marketing Report: Blogging Basics and Beyond
    At Marketo, we post to our company blog every single business day – usually, that means five times a week. So while Marketo won’t be switching to “weekend only” posts any time soon, marketers looking for big ROI might take advantage of the less crowded weekend blogosphere. For this report, they analyzed over 1.2 Fair enough!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Link, Marketo] Predictive Analytics: The Next Piece of the Social Puzzle
    As a result, companies like Wildfire and applications like Marketo Social Marketing emerged, providing services to help grow visibility of a brand through increased numbers in a brand’s followers, likes, etc. 'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. When to Use Predictive Analytics.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 28, 2014
    [Link, Marketo] Getting to Know Your New Twitter Profile – The New Update Explained
    Getting to Know Your New Twitter Profile – The New Update Explained was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra Manahan Over the past few months we’ve seen visuals become a huge element of the social media space. Pinned Tweets. Filtered Tweets. Best Tweets. Social Media
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 25, 2014
    [Link, Marketo] #CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back
    That’s why most marketers rely on their calendars – in fact, in a recent report we ran at Marketo , we found that nearly 70% of marketers say marketing calendars are “extremely” or “quite” important, and only 13% said that they didn’t use a marketing calendar. Unfortunately, many calendars just aren’t up to the task. You Can’t Be Flexible.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Link, Marketo] #WorldsToughestJob: A Truly Human Video
    In a recent presentation I gave at Marketo’s Marketing Nation Summit, I shared eight areas that are ripe for an upgrade, away from robot-speak and toward more human language. He also sent a link to a video of the “World’s Toughest Job.”  'Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Link, Marketo] Cards Against Marketing Madness!
    Download the cards (using the link to our free PDF! ), watch our video explaining the rules, and get playing! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. And in our opinion, marketing-speak can also be a lot of fun. Intrigued? Win a Boxed Deck. Or a wedding anniversary – very romantic.)
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Link, Marketo] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
    Salesforce, Marketo and Docusign integration. Easy way to share big files with team members, partners & vendors (so we could provide links instead of attachments). Can you speak to some of the other cloud solutions you are using like Salesforce, Marketo or Docusign? Expired Links. Link privacy (open vs private).
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 22, 2014
    [Link, Marketo] 5 Mid-Funnel Lead Nurturing Mistakes
    But seriously, Marketo makes it dead easy to automatically segment your list and send out several different versions of your emails, evaluate results, then dispatch the winning email to the rest of your list. Mid-Funnel Lead Nurturing Mistakes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Link, Marketo] Moneyball for Marketers
    Frank Passantino suggested this KPI in a recent Marketo blog. Moneyball for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 18, 2014
    [Link, Marketo] Stop Doing These 5 Things (on your blog) NOW!
    Most are customizable, in case you want to add a bit of pizzazz, like we do at Marketo (see below). See how the Marketo blog looks on an iPhone (below). was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra and DJ It was an overcast Monday in (normally) sunny California.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Link, Marketo] Your Enterprise’s (Almost) Unfair Competitive Advantage
    'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Eighteen months after implementing Marketo’s solution, Bio-Rad has grown to be a marketing leader in its space. Often, I encounter hesitance to embrace the new paradigm.
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Link, Marketo] Top 6 Content Marketing Takeaways from Marketo Summit
    'As a Marketo Summit newbie, I was pretty pumped to be heading to San Francisco with the Vidyard team last week. Content Marketing Manager at Marketo and author of Lead Generation for Dummies , Dayna Rothman, led a packed session about two challenges I’m sure all content marketers can relate to: 1. Dayna’s advice? Agreed.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Link, Marketo] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    Here’s How to Convert Those Users into Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Freemium offerings allow prospects to download simplified versions of the product – for full functionality, the user must become a customer. So how can you make that happen? Marketing Automation
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Link, Marketo] If You’ve Got It, Use It (Data, That Is)
    Custom Links : Not only did Fandango personalize the email with the actual name of the movie we just watched (as opposed to simply “the movie”), the link pointed me directly to the page where I could review the movie. While this sounds obvious, too often links take clickers back to a generic page where they have to search.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Link, Marketo] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Swap blogs, links, and invite them to speak on webinars and at events. Marketo has a robust influencer marketing program; we work hard to create relationships with experts in our industry and our customer champions. Marketo uses memes in social campaigns to generate additional engagement. Going Guerrilla. What is a meme? Voilà!
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Link, Marketo] Marketing Trend Watch: 2014 Planning Survey
    To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Where should you invest your budget?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Link, Marketo] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. From links to endorsements —in the past, links where associated with bad, spammy SEO.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Link, Marketo] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Her basic take?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Link, Marketo] Tear Down This Wall Between Ad Tech and Marketing Automation
    Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation.  Enter the Marketo and Acxiom Partnership. 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” Broad reach. 
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Link, Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Ready for it? Marketing has changed a lot recently.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Link, Marketo] [Infographic] Marketo’s Marketing Nation Summit 2014 Map
    'Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for  Marketo’s Marketing Nation Summit 2014 ! Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! That’s why we created this handy infographic map! View the infographic in a new window here. Event Marketing Infographic
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Link, Marketo] Innovation in the Nation
    It’s the week that the Nation – the Marketo Marketing Nation – comes together in San Francisco to learn, listen, and collaborate together to continue to reshape the very foundation of marketing. Welcome to the 2014 Marketo Marketing Nation Summit. Our mission at Marketo is to turn this on its head. Phil Fernandez.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Link, Marketo] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman As a smart marketer, you have probably considered a marketing automation solution for your business. Or multiple business units?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 3, 2014
    [Link, Marketo] Everyone Loves Free Frozen Yogurt, or, The Perfect “We Miss You” Email
    Some solutions (like Marketo – wink, wink) can even track how anonymous visitors are interacting with your website and mobile devices and serve up personalized marketing content in real-time. The link within the email should direct me to their products page. 'Author: DJ Waldow Everyone has vices. Ice cream. What can I say? That’s it.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Link, Marketo] How For-Profits Look to Non-Profits for Marketing Inspiration
    How For-Profits Look to Non-Profits for Marketing Inspiration was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals. Watch the video on YouTube here.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Link, Marketo] The Definition of Omni-Channel Marketing – Plus 7 Tips
    Even though I’ve quoted several mega-brands, platforms like Marketo make these approaches accessible to companies of all sizes. The Definition of Omni-Channel Marketing – Plus 7 Tips was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What is Omni-Channel Marketing? Measure Everything!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 31, 2014
    [Link, Marketo] How to Own Your Next Presentation
    a group of Marketo employees recently attended a delivery skills training session with the spectacular Rexi Media. For example, I recently gave a webinar about keeping your content marketing fresh, which is something we think about a lot at Marketo. When you speak to a room full of people, do you make enough (but not too much!)
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Link, Marketo] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel. More Tips!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 27, 2014
    [Link, Marketo] The State of Marketing Automation Trends 2014 [Infographic]
    'Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Please use the HTML code below to embed this graphic.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Link, Marketo] What Raising a Toddler Can Teach You About Engagement Marketing
    As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. What Raising a Toddler Can Teach You About Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Listen.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Link, Marketo] Marketo Announces Japan Expansion
    And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands. The same is true in business.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Link, Marketo] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    We included the dates, hashtag, and registration link so that when people look at our Twitter page, all the information they need about The Marketing Nation Summit is right in front of them: At Marketo, we create customized visuals for social profiles every time we implement a launch. Feel free to share in the comments below!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [Link, Marketo] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Real-Time Personalization is Simpler Than You’d Think was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Telem If you’re in marketing, you’ve probably heard a lot about personalization lately. So how can this help you, as a marketer? Who Do I Personalize For?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 21, 2014
    [Link, Marketo] How to Lean into a Partner Ecosystem
    'Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs? So what next?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 20, 2014
    [Link, Marketo] Why Marketing Automation, Why Now?
    first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Using Marketo, you can clone whole programs (email, landing pages, etc.) In my current role, I use Marketo daily to evaluate marketing programs and their performance. Using Marketo, I can pull this data easily.
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