• MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Link, Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Link, Marketo] Marketers, Get Ready For Your Promotion: A Global Perspective
    In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Link, Marketo] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! Inspirational keynotes from Marketo CEO Phil Fernandez, Arianna Huffington, John Legend, and Salman Khan set the tone for the hundreds of sessions, meetings, and connections that took place.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Link, Marketo] How To Make Your Marketing Meme-tastic!
    The image links back to the product page on the Ikea website. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How To Make Your Marketing Meme-tastic! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and Left Shark. Meme Evolution.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 20, 2015
    [Link, Marketo] Surviving on Swag Alone at the Marketing Nation Summit
    Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. Author: Sesame Mish Lip balm, and buttons, and pens, oh my! Said to the tune of that Wizard of Oz chant we all love so much). Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Link, Marketo] 6 Vital Features to Look for in Marketing Automation Software this Year
    Vital Features to Look for in Marketing Automation Software this Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Vital Features to Look for in Marketing Automation Software this Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Link, Marketo] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Link, Marketo] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. One of our Tuesday breakout session came from Marketo’s own, Heidi Bullock and Lizzy Funk, two pretty awesome demand generation marketers. 30am Fun Run along the Embarcadero!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Link, Marketo] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. Together, Marketo and LinkedIn have made doing  this a lot easier. It’s been a great event so far. Develop Personal Relationships.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Link, Marketo] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2
  • MODERN B2B MARKETING  |  MONDAY, APRIL 13, 2015
    [Link, Marketo] [Infographic] A Marketer’s Guide To Going Mobile
    Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire. Remember your first cell phone?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Link, Marketo] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 9, 2015
    [Link, Marketo] [Infographic] The Marketing Power of the Internet of Things: Connectivity for Better Customer Interactivity 
    Author: Dayna Rothman The Internet of Things, IoT as it has been dubbed, is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new and exciting era for marketing. The possibilities for IoT in the future are endless!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 8, 2015
    [Link, Marketo] 3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist
    Come hear Phil Fernandez, Chairman & CEO of Marketo unveil a bold vision for the future in this Marketing First world. Other University Sessions:  With passes selling quickly, the University Day offers marketers the ability to brush up on their Marketo skills and expertise. The Keynotes:  Feel. Engage. Have a Little Fun.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Link, Marketo] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Link, Marketo] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 6, 2015
    [Link, Marketo] Mobile + Marketing Automation Demystified
    Mobile + Marketing Automation Demystified was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Mobile + Marketing Automation Demystified appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Continuous Cross-Channel Conversation.
  • MODERN B2B MARKETING  |  SATURDAY, APRIL 4, 2015
    [Link, Marketo] 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event
    Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Link, Marketo] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketing Mathematics: Why You Need to Invest in Website Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Mathematics: Why You Need to Invest in Website Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Problem.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 2, 2015
    [Link, Marketo] The Walking Dead Approach to Slaying Marketing
    The Walking Dead Approach to Slaying Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Walking Dead Approach to Slaying Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Shows like AMC’s The Walking Dead , for instance, drew 15.8
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Link, Marketo] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Link, Marketo] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Link, Marketo] 6 Key Steps to Global (Marketing) Domination
    Go for it! 6 Key Steps to Global (Marketing) Domination was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Key Steps to Global (Marketing) Domination appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Heidi Lorenzen Seven billion. What is it?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 30, 2015
    [Link, Marketo] 5 Ways To Make Sure Your Mobile Marketing Is Magical
    When posting to Facebook or writing Tweets, be thoughtful to utilize links that deliver a high-quality experience on mobile. Design your email communications to include links that drive the user to open the app. Join us at the Marketo Marketing Nation Summit to learn more. There are currently 7.2 Mobile Friendly is not Optional.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Link, Marketo] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    But with technology, like Marketo’s engagement marketing platform, savvy B2C  marketers are starting to implement nurturing programs. Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. We call this customer nurturing. Lifecycle Marketing Consumer
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Link, Marketo] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Luckily, this year at Marketo’s Marketing Nation Summit , our Expo Hall has a huge selection of these technology categories and vendors. Author: Dayna Rothman There is a ton of marketing technology out there! Take a look: Looks like a lot, right? And it certainly is. As a marketer, it is tough to know where to start. Data Quality Tools.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Link, Marketo] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    At Marketo we frequently use dark posts because of the many benefits mentioned above. Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals. My solution—dark posts! Dark Posts In Action.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Link, Marketo] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Link, Marketo] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. Here’s a look at how consumer marketers see the future of marketing: 1) Consumer Marketers Will Feel the Pressure to Impact Revenue.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 20, 2015
    [Link, Marketo] [Board Game] Ready, Set, Play: The Game of Lead Nurture
    Board Game] Ready, Set, Play: The Game of Lead Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Board Game] Ready, Set, Play: The Game of Lead Nurture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think you’re a pro lead-nurturer?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Link, Marketo] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Sometimes at Marketo, we like to take a pause and get back to the basics. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Link, Marketo] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. To kick off the conversation, the CMOs talked about the role of marketing today.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Link, Marketo] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. Then I cancelled my reminder  email program in Marketo, and replaced it with a program to email each attendee wishing them luck in the storm and to look for an email soon with the rescheduled date. The Impending Storm.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Link, Marketo] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. Big topic! Crawl, walk, run.
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Link, Marketo] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Come meet me in the Marketo Engagement Lounge , and attend my speaking session on Transformation Engagement Marketing, March 15 at noon. Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for  modern marketing. Where do you start?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Link, Marketo] 4 Ways to Unleash Marketing Creativity at Work
    That’s right, you don’t actually need to come up with original ideas, just new links between ideas that already exist. Author: Libby Estell Marketing demands creativity. But the need for productivity often gets in the way. In fact, one study found that 80% of employees feel pressured to be productive rather than creative. the Post-It Note.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Link, Marketo] [Infographic] The Marketo(er’s) Guide to SXSW
    This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! And to learn more about what Marketo has in store for SXSW check out our microsite. Event Marketing Infographic b2b Consume
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Link, Marketo] Agility Will Rule in the Era of Engagement Marketing
    If you take a look at data from “ The rise of the Marketer ,” a survey conducted by the Economist Intelligence Unit on behalf of Marketo, you can see these ideas emerge in the numbers. Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. The internet never sleeps.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Link, Marketo] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. Plan time for planning.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Link, Marketo] The CMO Challenge: Personalized Conversations at Scale
    Our CMO at Marketo, Sanjay Dholakia , shared a framework for marketers to use when engaging with consumers. Author: Phillip Chen The challenge executives face is clear. How do you have personalized conversations at scale? It was a theme that was reinforced presentation after presentation. So how do we address this issue? It’s Difficult.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Link, Marketo] The Power of Word of Mouth Marketing & How You Can Do It
    Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. Author: Lizzy Funk Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Link, Marketo] Why Website Engagement is the New Marketing “Must-Have”
    For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. How crucial is website engagement to revenue generation? Wouldn’t that be grand?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Link, Marketo] The New Brand Building in the Era of Engagement
    Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Link, Marketo] It’s Never Too Early to Be a Marketing Genius
    It’s Never Too Early to Be a Marketing Genius was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Link, Marketo] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Adapt, Don’t Respond.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Link, Marketo] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. Perception of marketing is changing.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Link, Marketo] 3 Ways to Be Your Customers’ BFF
    To combat this, run some tests in Marketo to determine what might be wrong with your customer data. Ways to Be Your Customers’ BFF was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Have the right customer data. This seems simple, but there is more to your data than you might realize.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Link, Marketo] Marketers Will Define Company Strategy
    Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. Author: Sanjay Dholakia We’re living in a Marketing First world. Marketers Will Earn a Position on the Starting Line.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Link, Marketo] Demystify & Define Your Marketing Strategy
    Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. This is a strategic question. Marketing Automation Deployment Strategy.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Link, Marketo] It’s All About Engagement in the Next Era of Marketing
    It’s All About Engagement in the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But to kick off our deep dive into all of the interesting data from the survey, I want to pause and talk more about one of the key concepts to emerge from the research— engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Link, Marketo] [Infographic] Nurture Your Leads with Narrative 
    Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. good story. View the infographic in a new window here. Infographic Lead Nurturing b2b
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Link, Marketo] Marketo and Facebook—Delivering The Right Message at The Right Time
    But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Taken together, Facebook and Marketo have made this a lot easier. But how?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Link, Marketo] 4 Steps to Running a Successful Twitter Chat
    For example, Advertising Week hosts #AWchat every Tuesday morning and Marketo joins as the headliner guest once per month. Steps to Running a Successful Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Shanna Cook So you want to run a Twitter Chat—awesome!
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Link, Marketo] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo. Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Link, Marketo] The Definitive Guide To Lead Nurturing
    The history of lead nurturing has evolved from drip marketing, a communication sent at a specific cadence regardless of user action, into a more sophisticated email strategy using marketing automation tools like Marketo. Why Is Lead Nurturing Important? As a result, when you communicate with your buyer, you are welcomed instead of intrusive.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Link, Marketo] How To Boost Conversions With Personalized Remarketing
    There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. It’s just an unfortunate fact of life. We’ll use an ecommerce store as an example here.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Link, Marketo] 3 Management Lessons from Pete Carroll’s Super Bowl Mistake
    Management Lessons from Pete Carroll’s Super Bowl Mistake was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Chandar Pattabhiram “Let’s throw the ball here!” Pete Carroll’s, Head Coach of the Seattle Seahawks, now famous directive to his offensive coordinator who in-turn made the play call.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Link, Marketo] 5 Reasons Your Company Should Be Blogging
    We’re doing a great webinar with Likeable Local  on February 10th at 2:30pm for just 30 minutes, and if you’re a dentist or chiropractor looking to grow your business in this digital age, you can sign up here by clicking on the link below. use link or see badge). ” Dave Kerpen of Likeable Local. ” (Agreed!).
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Link, Marketo] The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future
    The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Now, it’s your turn to tell us your insights. What do you think the future of marketing holds? The results are insightful, encouraging, and exciting.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Link, Marketo] [Infographic] Is it the End of the Facebook Free-For-All for Brands?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Ah Facebook, you never know what’s coming next! With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. Is it the end of the Facebook free-for-all?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Link, Marketo] [Ebook] Leveraging Psychology in Digital Marketing
    Ebook] Leveraging Psychology in Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. Kath Pay , Marketing Director at cloud.IQ
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Link, Marketo] 4 Steps to Tackle Data Quality and Velocity Issues
    Steps to Tackle Data Quality and Velocity Issues was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. This complacency has many negative consequences. Integrate systems.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Link, Marketo] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Here is a quick snapshot of what we discovered: The marketing organization needs to change. Leverage technology so you can scale.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Link, Marketo] How to Integrate Social Media and Blogging from The Art of Social Media
    recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. repeat my tweets linking to the posts at Holy Kaw four times, eight hours apart. Add a click to tweet link. We hope so.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Link, Marketo] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    Having a fun conversation for a commercial purpose makes the link between engagement and monetization. Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So let’s flash back to 2005 for a moment. The name stuck.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Link, Marketo] MarTech Momentum Continues into 2015
    It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. My answer—not yet, and I don’t think we should expect it to in 2015. Content Managem ent/Collaboration.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Link, Marketo] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Marketo recently co-hosted a Twitter Chat with our friends at Advertising Week to find out where marketers stand on the value of today’s (incredibly expensive) Super Bowl commercials. An example of a pro-digital perspective from our Advertising Week & Marketo Twitter chat:: More common ground than expected.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Link, Marketo] Right Time, Real Time Selling
    This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Thanks, Marketo! What if your company could automatically produce customized emails to interested prospects (including pictures and web links)? CEO’s are paranoid and looking to move faster and faster.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Link, Marketo] Negative SEO: Does It Really Exist?
    Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Finally Mr. Fishkin mentioned the especially nasty tactic of setting up fake emails to request that good links are taken down. Scary right?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Link, Marketo] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    That is what we mean here at Marketo when we describe this as a “Marketing First” world. Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Would you care about what they had to say? couldn’t agree more.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 19, 2015
    [Link, Marketo] [Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success
    Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Link, Marketo] Marketing and Finance: A Match Made in Heaven!
    At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”). To WHOM?”). Finance?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Link, Marketo] What is The Right Vehicle to Drive Your Email Marketing Success?
    At Marketo, batch emails are a part of our overall email strategy. Here’s an example: Figure 1:  A Marketo Batch Email Example. Here’s an example of a template email used by sales: Figure 4:  A Marketo Template Email Example. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Link, Marketo] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. And I hope you’ve found these as insightful and helpful as I have. This week, I want to share a recent conversation with Marc Mathieu, SVP of Marketing at Unilever. Share the truth.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Link, Marketo] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Musts for Every Marketer’s To-Do List When Investing in Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. So you’re really coming in at a really good time. Things like: Lead volume.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Link, Marketo] Understanding Your B2B Website: 10 Key Terms to Know
    database that links meaningful names, such as [link] to a specific IP address. Examples of this would be Marketo or Hubspot. In professional services, over 80% of prospects will check out your website when considering engaging with a firm. Most website redesigns begin with an initial kickoff meeting. to one’s inbox.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Link, Marketo] Quiz Mania: Why We Love Taking and Sharing Quizzes
    Quiz Mania: Why We Love Taking and Sharing Quizzes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Link, Marketo] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Marketo’s predictions for 2015 can help you to keep up with these trends and keep you ahead of the competition. Ways to Turn 2014 Marketing Challenges Into 2015 Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. How can I work toward overcoming the biggest online marketing challenges?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Link, Marketo] Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
    Engage or Die: John Hagel of Deloitte on The Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Sanjay Dholakia This is going to sound like a bit of a no brainer, but I love the holidays. And I have to say, I’m truly excited for 2015. The three I’s…. Then you “isolate”.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 5, 2015
    [Link, Marketo] Increasing Engagement: How to Drive Buyer Action with Customer Activation
    Download our ebook  to get started: Increasing Engagement: How to Drive Buyer Action with Customer Activation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As a marketer, I long for the day when all of my customers are active. yearn for them to react to my offers. Customer Activation!
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Link, Marketo] The Evolution of Demand Generation In 2015
    Check out the rest of Marketo’s thought-leaders’ predictions for 2015 in our Marketing Predictions Slide Deck. The Evolution of Demand Generation In 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Multi-channel communication will be more important than ever.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Link, Marketo] The Dos and Don’ts of Celebrating the Holidays on Social
    The Dos and Don’ts of Celebrating the Holidays on Social was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Shanna Cook I’ll be the first to admit that I love celebrating the holiday season, or really any holiday for that matter (yeah, even the made up ones like national fro-yo day).
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Link, Marketo] 22 Noteworthy Content Marketing Guides and Tips
    31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog. Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. Image credit: Intergage. How do you create a content marketing strategy? by HubSpot.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Link, Marketo] 3 Things You Can Accomplish with A ‘Year In Review’ Campaign
    Things You Can Accomplish with A ‘Year In Review’ Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data. We love to know about our activities — who did we talk to? Build Your Brand.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Link, Marketo] Prepare for 2015 with Marketo’s Marketing Predictions
    To answer this question, we caught up with Marketo’s internal thought leaders to hear about the changes they anticipate in the coming year and how they think marketers can prepare. Download the Marketing Predictions slide deck and jumpstart your 2015 preparations: Marketo’s 2015 Marketing Predictions from Marketo.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Link, Marketo] What is One of the Most Important Contributors to Marketing Automation Success?
    At Marketo, early group education is called Foundation Training. At Marketo this is called a Discovery Workshop. If you’re looking for Marketo education check out this page , our community , or follow us on YouTube. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Link, Marketo] How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships
    Here at Marketo, we talk about the Era of Engagement Marketing with these principles to guide companies on how to engage their buyers: As individuals. How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. little history.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Link, Marketo] The Holidays Are Here! The Psychology of Impulse Buying [Infographic]
    Please use the HTML code below to embed this graphic. <a href="[link] alt="Generation Z Marketings Next Big Audience" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> The Holidays Are Here!
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Link, Marketo] The Big List of Must-Attend Marketing Events of 2015
    Marketo’s Marketing Nation Summit – April 13 th -15 th  – San Francisco, CA. Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. Events. March.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Link, Marketo] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? For those of you just joining us, welcome. believe that to my core.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Link, Marketo] The Life of a Content Asset: Tracking Real ROI
    looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. Let’s take a look at what I dug up. Downloads.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Link, Marketo] Find The Right Mix With The Content Food Groups
    Think of your biggest content pieces as your “roasts.” At Marketo, these pieces are our Definitive Guides  — comprehensive guides to subjects within our core expertise, such as marketing automation, email marketing or content marketing. So, here’s what you need to build a robust content food pyramid: Roasts. Raisin Bran. Spinach. Tabasco.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Link, Marketo] 4 Holiday Social Campaigns That Win & Why
    Holiday Social Campaigns That Win & Why was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. Social Media Consumer
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Link, Marketo] The Next Era of Marketing: Hear from Seth Godin
    In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. The Next Era of Marketing: Hear from Seth Godin was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. five years.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Link, Marketo] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What could new lubricant technologies do for them? What were some best practices for putting them into use in their businesses? And so forth. Want to learn more?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Link, Marketo] Holiday Marketing that Shines: How to Effectively Run Contests on Pinterest
    Holiday Marketing that Shines: How to Effectively Run Contests on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen How many emails do you send during the holiday season? So how else can you engage your audience? Are you trying to increase sales? Inspire Creativity.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Link, Marketo] Black Friday and Cyber Monday Are Over. Now What?
    Given the amount of data and analytics out there today; given the ability to use marketing software, like Marketo’s Engagement Marketing Platform , to put that data to use — I have to wonder if some of that $800 million might be better spent not only on acquisition but in the follow up too. Author: Mike Moeller I am depressed.  love it.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Link, Marketo] The Economist & Marketo: Figuring Out The Next Era of Marketing
    To help provide a few guideposts, Marketo and the Economist Intelligence Unit have teamed up to see if we can jointly help marketers everywhere navigate this new era.  We have talked to some of the brightest minds in marketing around the globe, surveying marketers at companies of all sizes and shapes. Well, maybe a little.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Link, Marketo] 5 Common Infographic Pitfalls to Avoid at All Costs
    At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc. Take a look at an example: And don’t forget to list any sources because the large publications will check each data point to make sure it is linked to its source. 3.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Link, Marketo] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. That said, I also had a special mission assigned to me by three very important people–my children. needed to bring back the best tchotchkes that the event had to offer.
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