• MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Link, Marketo] Your Dream Team: The Marketing Trifecta
    Your Dream Team: The Marketing Trifecta was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” Play Owners are your strategists. Campaign Managers.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Link, Marketo] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    Learn, Succeed, Lead: How to Go From SDR to Sales Leader was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. You need to be the whole package.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Link, Marketo] 5 Ways You’re Sabotaging Your Content Marketing
    Ways You’re Sabotaging Your Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. 2-    Planning Too Far In Advance.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Link, Marketo] Track Exactly Who’s Watching Your Videos in Emails
    For example, suppose I have a landing page at the following URL: [link]. When I send that as a link in an email, I can add the following query string to the URL. link] vyemail=user@test.com. As an example, here’s what the URL above would look like in MailChimp: [link]. Marketo. It looks something like this: Wow!
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Link, Marketo] The Do’s and Don’ts of YouTube Marketing
    The Do’s and Don’ts of YouTube Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!) Channel Structure is Key. YouTube Channel Do’s.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Link, Marketo] Rated I: For Strong Infographic Content
    'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Rated I: For Strong Infographic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Production.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Link, Marketo] [Infographic] What’s in the Cards? Decide Your Marketing’s Fate
    <a href="[link] alt="Marketing Calendar Fortune Telling Infographic" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] What’s in the Cards?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Link, Marketo] The Real Cost of Sending Bad Email
    The Real Cost of Sending Bad Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. One of the biggest beneficiaries of this new technology is email marketing. How much harm can it do?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Link, Marketo] Create an Event Oasis: The Top Reasons to Host a Lounge
    Join us at  Dreamforce and check out our Marketo Engagement Lounge! Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Another area that complements and amplifies your digital and automated approach is event marketing.  What is it?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Link, Marketo] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. That’s a wrap!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Link, Marketo] Trendspotting: Ello, are you there?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s an ad-free, invite-only social network, and beautifully designed. Ello, Nice to Meet You! Social Media
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Link, Marketo] Real Marketer Stories: What’s The Best Piece of Marketing Advice You’ve Ever Received?
    'Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. Tweet to us @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It’s those marketers, our superheroes that we’re featuring in Volume 2 of our Real Marketers ebook.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Link, Marketo] Your Analytics Questions Answered (Interview)
    How are bookmarks and traffic coming from a link sent via email categorized by Google Analytics? It is all dependent on how the link is encoded in the email and how the link is accessed. There is a pretty easy way to remove yourself from Semalt , all you have to do is paste your link into a little box and request removal.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Link, Marketo] How to Make it Rain: Part 2
    How to Make it Rain: Part 2 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Now you might be asking yourself how do I really make event sponsorship hum ? Maybe you want to take your event strategy to a new level in 2015. You want an amazing speaker, a band, an amazing event space, etc….
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Link, Marketo] Best Practices for Mobile SEO
    Best Practices for Mobile SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). In 2013 there were 1.4 alone.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Link, Marketo] Looking for Higher Marketing ROI? Engage Your Customers
    Engage Your Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. The ROI of Engaging Customers.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Link, Marketo] Welcome to the Era of Engagement Marketing
    Instead, we are focused on continuous customer engagement in order to build personalized and enduring relationships with our customers and Marketo helps us do just that – at GE scale.”. Welcome to the Era of Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The result?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Link, Marketo] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    To see this system in action, join Marketo’s LaunchPoint webinar on October 1 st : The Quest for the Holy Grail: Driving Predictable Revenue. The webinar will highlight how TrackMaven is using Fliptop and Marketo together to better qualify marketing leads, improve MQL to SQL conversion rates, and drive predictable revenue.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Link, Marketo] Fixing the Appalling State of Marketing in Florida
    link]. Have you purchased and set up marketing automation software, such as Marketo, Pardot or Act-On Software? 'Asking «COMPANY_NAME» 5 direct marketing questions. We’re fixing this problem, by bringing the Business Marketing Association to Tampa, headed by Jeff Ogden, President of Find New Customers. You can check it out here.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Link, Marketo] What Twitter Can Teach us About Marketing Automation Users
    To get that deep lookinsight we checked out the Twitter followers of the top 10 marketing automation companies (including Marketo). What Twitter Can Teach us About Marketing Automation Users was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Curious about what we learned? Want more?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Link, Marketo] Get Ready for Ad Week – 5 Things You Can’t Miss
    3) Would it be tooting our own horn if I drew attention to some of Marketo’s sessions? 4) While I’m at it, you may as well check out frequent Marketo blog contributor (and Sr. Get Ready for Ad Week – 5 Things You Can’t Miss was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Link, Marketo] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    In the new ebook created by Kapost and Marketo,  Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step. Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion industry by 2016.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Link, Marketo] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macro­trends such as safety, security, and energy. Innovative companies like Honeywell, Fiberlink, Intralinks and SevOne are among those now using a Video Marketing Platform to track and convert their online viewers.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Link, Marketo] How Sustainable is Your Marketing?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Raymond Coppinger What does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in our relationship with our own planet. But to sustain also means to maintain , support , or endure.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Link, Marketo] 9 Reasons Your Emails Get Rejected
    Reasons Your Emails Get Rejected was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jared Flamm It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. Again.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Link, Marketo] How Should I Segment My Database?
    Buyers at companies with less than 1,000 employees, who have clicked a specific link in an email in the past two weeks. Drop us a line in the comments below, or tweet to us @marketo! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. How Should I Segment My Database? Company size.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Link, Marketo] Marketing Your Multi-Product (or Multi-Division) Brand
    Marketo’s scoring capabilities actually allow you to score interest in multiple products, and by prioritizing your products, you can avoid the risk. Marketing Your Multi-Product (or Multi-Division) Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Prioritize Your Products.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Link, Marketo] How to Win at B2B Video Marketing
    How to Win at B2B Video Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But, as with all marketing trends, the conversation soon turned to results: How can marketers demonstrate the ROI of their investment in video? Align Video Marketing with Your Funnel. Think : Entertain & Entice.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Link, Marketo] Field Report: What’s Hot in Content Marketing
    At Marketo, when we talk about “better,” we mean more relevant, more personalized, more innovative, and better timed — if you can be better than your competitors in that way, you lift yourself above the noise. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!)
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Link, Marketo] Hiring a PR Firm? Read This First
    Read This First was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Liz Smyth   You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Well done – that’s definitely the hard part! Industry / Media Expertise. Big vs Small.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Link, Marketo] The Four Big Wins of a Marketing Calendar
    The Marketo Marketing Calendar is the industry’s first calendar to fuse campaign planning and execution, and it’s been part of our vision from the beginning. When Phil Fernandez, David Morandi and Jon Miller founded Marketo, they imagined a fully unified and easy-to-use marketing management solution. And marketing is a team sport.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Link, Marketo] Why We’re (SO) Excited for Content Marketing World
    At Marketo, we’ve been anxiously awaiting this coveted week of collaborating, sharing, note-taking, and hearing from some of the best content marketers, all at the biggest show devoted solely to content marketing. Tweet us @marketo and use the hashtag #CMWorld. Come stop by the Marketo booth (we’re at #19!) Need names?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Link, Marketo] The Appalling State of Marketing in Florida
    link]. Have you purchased and set up marketing automation software, such as Marketo, Pardot or Act-On Software? 'Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? You can check it out here. If you run a small company, then you’re in Sales.  20 points). 20 points).
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Link, Marketo] How Consumers Decide: Marketing for the 5-Step Model
    How Consumers Decide: Marketing for the 5-Step Model was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time. Gym or happy hour? TV or sleep? Purchase decisions are similar. Step 4: Purchase.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Link, Marketo] New to Marketing Automation? Your First 5 Moves
    But as an Account Executive at Marketo, I work closely with our Customer Success and Support teams, where I’ve seen firsthand how marketers are sometimes hesitant to up-level their game. Marketo offers unlimited “office hours” – set times during which you can dial in, ask an expert your question, and discuss their response with your peers.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Link, Marketo] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns. Example #2: Yoplait. Yoplait donates $0.10
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Link, Marketo] The New Nonprofit: Better Communication, Bigger Donations
    Tweet to us @Marketo, or drop us a line in the comments below. The New Nonprofit: Better Communication, Bigger Donations was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Unfortunately, the retention rate of first year donors is only 23.7%. When it comes to fundraising, email is still king.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Link, Marketo] The Marketers First Virtual Event – Are You Ready?
    'Author: Phillip and Lizzy Marketo’s   Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketing to consumers?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Link, Marketo] 4 Things We Learned from the Ice Bucket Challenge
    Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. Things We Learned from the Ice Bucket Challenge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Read on to find out. Personalize Participation.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Link, Marketo] Why You Need an Editorial Calendar for Social
    At Marketo, all stakeholder have access to our social editorial calendars. At Marketo, we use this approach in email marketing, on our blog, and especially in social, because it allow you to find common ground with your audience — common ground besides  that fact that they might one day buy your products. Using Social Media
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Link, Marketo] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    Reasons You’ll Drive Better (and More) Leads with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Seth Lieberman Many marketers feel like the engine is always running. You probably already know about leveraging your marketing automation with interactive content.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Link, Marketo] 10 Blogs to Bookmark: Social Marketing Edition
    10 Blogs to Bookmark: Social Marketing Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Visual!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Link, Marketo] 1+1=3 – How Partner Marketing Defies the Laws of Math
    At Marketo, I manage and develop communications with our LaunchPoint partners, grow our ecosystem, and help these organizations make the most of our partnership. 1=3 – How Partner Marketing Defies the Laws of Math was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why Partner Marketing Works.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 19, 2014
    [Link, Marketo] Marketing Engines as a Game-Changing Strategic Advantage
    You have to go to half a dozen different systems to get a consolidated report linking sales revenue back to their marketing sources across social media, web content, lead nurturing e-mails, and on and on. Marketing Engine as Competitive Weapon. More on that later, but first let’s talk about short-term low-hanging fruit…. Phase 1:  Tools.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Link, Marketo] 3 Ways to Justify Your Event Spend
    If you’re hosting a webinar or virtual event, you might want to know how many people commented or asked a question, viewed the follow-up recording, or clicked an internal link. Ways to Justify Your Event Spend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 2) Basic Event Metrics.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Link, Marketo] The Essential 8: Marketing Reports You Need
    Once those opportunities form, you’ll want to use “MOFU,” or “Middle-of-Funnel” metrics to determine whether your programs are worth the investment.Through tools like Marketo’s Revenue Cycle Analytics, you can track metrics like: • Program costs and successes. How much profit was made last quarter vs. last year?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [Link, Marketo] How to get Started with Marketing – Step 2 – Content Marketing
    One of the guests on Marketing Made Simple TV (The show was held up due to my big injury and hospital stay) will be relaunched soon – probably with a new name like Simple Marketing TV , because someone took the old domain and [link] is available.) Click the link to download it for free.). Have Problem. Need Solution. Be careful.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Link, Marketo] Intermediate Techniques to Build a Better Email Marketing Campaign
    Instead of a simple link, for example, create a visually striking button. Place it above the fold (so that most users will see it immediately, without having to scroll down) and make it obvious that the button is a link. The best fit will depend on your firm’s specific needs, but some of the most popular choices include: Marketo.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Link, Marketo] Why Marketing Operations is the Heart of your Marketing Team
    'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team. In my previous role, I’d handled marketing operations and demand generation.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Link, Marketo] How (and Why) to Personalize Content on the Web
    To see how this looks is action, here are twoversions of Marketos home page. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So let’s assume that you, as a marketer, have a finite volume of content that you can create.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Link, Marketo] 6 Ways to Make Guerrilla Marketing Work For You
    Ways to Make Guerrilla Marketing Work For You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. Interested?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 11, 2014
    [Link, Marketo] Meet Generation Z: Marketing’s Next Big Audience [Infographic]
    Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” ” But time marches on, and there’s a new generation in town.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Link, Marketo] 5 Ways to Redefine and Retell your Brand’s Story
    Many sites have confusing layouts and are littered with dead links. Announce any new updates and provide links to your latest blog articles. Be sure your email has buttons that link directly to your social media accounts. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Link, Marketo] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    Here’s where you should look when compiling your list: Your partner ecosystem directory on your company website (like Marketo’s LaunchPoint directory ). How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Link, Marketo] The Lowdown on Native Advertising
    The Lowdown on Native Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour. Basically it’s the “anti-ad”…as an ad. Deep Personalization.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 4, 2014
    [Link, Marketo] Marketing in Higher Ed: How to Improve Your Grades
    Marketing in Higher Ed: How to Improve Your Grades was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But higher ed organizations are now catching up with best-of-breed marketers in other industries — and not a moment too soon. Grade Your Marketing. Optimize marketing spend.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Link, Marketo] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    The company has been laser focused on building an excellent product with rich features and functionality, and they’re now using Marketo to develop their communication, lifecycle marketing, and messaging programs. Marketo LaunchPoint partner Kahuna works with thredUp , an eCommerce company who buys and sells “practically new” clothing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Link, Marketo] Lessons on Locations From Our New Atlanta Office
    'Author: Bill Binch Lately, Marketo’s had Georgia on our minds — specifically, we’ve been thinking about Atlanta, where we’ve just opened a new office. With 40 employees, a great location, proximity to our customers, and an expert team of Marketo veterans, this marks an exciting moment for our company.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Link, Marketo] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. Why Pinterest? Building Your Pinterest Audience. Tweet your pins.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Link, Marketo] 4 Ways to Invest in Your Marketing Career
    Marketo also offers training courses through our University , which run the gamut of marketing-specific skills – everything from leveraging social marketing to building multi-stream engagement programs. Engage on LinkedIn, or tap into the Marketo community. Take a Class. Wish you were more comfortable with public speaking?
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Link, Marketo] Follow Up – My 2014 Content Marketing Predictions
    ” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. One more quick thing.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Link, Marketo] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. The New Rules of Marketing and PR. Highly Recommended.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Link, Marketo] Marketo Goes to College
    Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Link, Marketo] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Ways a Longer Consumer Buying Cycle Can Work FOR You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. Intrigued? 2) Dynamically Deliver Content. 3) Nurture Potential Buyers.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Link, Marketo] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Link, Marketo] 5 Reasons to Invest in Interactive Content
    Reasons to Invest in Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Link, Marketo] How to Double Your Marketing Team…WITHOUT New Hires
    How to Double Your Marketing Team…WITHOUT New Hires was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. Autoresponders. Automatic lead routing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Link, Marketo] 10 Blogs to Bookmark: Content Marketing Edition
    10 Blogs to Bookmark: Content Marketing Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a  huge  number of blogs devoted to the art and science of all things marketing. Up first? Ann Handley.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 15, 2014
    [Link, Marketo] [Report] What Does Demand Generation Mean to You?
    At Marketo, demand generation is deep in the DNA of the whole marketing team – it’s not only a high-level objective, but also an on-going set of activities by which our performance as a marketing function is measured. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But what do you think?
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Link, Marketo] The 3-Step Guide to Better Blogging
    At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. At Marketo, we operate under the theory that no one knows more about implementation than our consultants , for example, and no one knows more about our nurture programs than the guy who built it.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Link, Marketo] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Include a link to a ‘Sign Up / In with Facebook’ page within your app. Ways to Increase Revenue and Engagement with Mobile Apps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Users who do not engage with your app quickly are likely to uninstall and forget you forever. Key Takeaways.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Link, Marketo] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. The prospect watches the video clip but doesn’t click the call-to-action link to watch the full webinar recording. Measure results and ROI. Landing Pages.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Link, Marketo] Real Marketer Stories: What Makes a Great Marketer?
    'Author: Maggie Jones At Marketo, we spend a lot of time around marketers — and I’m not just talking about our  own  marketing department. Tweet to us  @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But my favorite thing about marketers? Modern Marketing
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Link, Marketo] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    The World Cup of Marketing Part 2: Volkswagen vs. Hyundai was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. And if the ratings are any indication, we’re still runnin’ hot – in the U.S. alone, the Brazil/Colombia match pulled in more than 6.4 networks to date. Quick Look at the Facts. Advertising.
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Link, Marketo] Content Marketing Mysteries – How to Find Your ROI Yeti!
    Here is an example of a Facebook campaign in Marketo, which shows the components we designed the campaign to measure – new names, and form fill-outs. a recent asset Marketo created about visual content marketing. To find out, I ran an analysis in Marketo, looking at a specific email send that included the asset as an offer.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Link, Marketo] The Marketing Nation Roadshow [Interactive Map]
    Simply click on the nearest arrow on the map (or just tap, if you’re viewing this on a mobile device), and you’ll see the date of our Roadshow, the exciting speaker you’ll be hearing from, a link to more information, and (just for fun) an interesting fact about each city we’re visiting. RSVP for our Roadshows here!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Link, Marketo] 6 Ways to Make Social Measurable
    Take a look at the screenshot below, which shows a page from Marketo’s website. Registration is the number of people who follow a link to your social profile, and then, once there, fill out a form to receive an offer. Ways to Make Social Measurable was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Link, Marketo] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    Below are 6 immediate ways to get started: Set up interesting moments in your Marketo Instance. Marketing – Make sure you set these up for all moments you think Sales would like to know about – when a user completes a form, opens an email, clicks a link, etc. Outbound marketing – What is that, you ask? Pay Attention to Activity Alerts.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Link, Marketo] The 4 Things Digital Marketers are Missing
    The 4 Things Digital Marketers are Missing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. ROI-Driven Metrics. However, it is possible to measure too much. Willingness to Fail.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 30, 2014
    [Link, Marketo] [IT Best Practices] Finding the Right Marketing Solution
    IT Best Practices] Finding the Right Marketing Solution was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Johnny Cheng Back when I was in IT , my biggest fear was implementing a solution that no one liked – or worse, didn’t end up using. Next step is assessing your needs and requirements.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Link, Marketo] The World Cup of Marketing Part 1: Nike Vs. Adidas
    'Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. Here at Marketo, we’re keeping a close eye on some of the brands duking it out for World Cup marketing supremacy. Will more shoes/beverages/electronics be sold? billion from marketing rights.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Link, Marketo] Be Relevant or Die: The New Nature of Nurture
    Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. But the simple truth? Relevance is the New Game in Town.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 25, 2014
    [Link, Marketo] 4 simple truths about content marketing re-imagined
    While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. Main image Source: [link]. 'Content marketing is still a new field, and it remains dynamic and evolving. Content is king.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Link, Marketo] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Ways a Hashtag Can Drive Your Brand Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. On Topic. Easy to Understand. Unique to Your Brand.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 24, 2014
    [Link, Marketo] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
    Companies that excel in aligned lead nurturing reduce the percent of marketing-generated leads ignored by sales ( from as high as 80% to as low as 25% ) (Source: Marketo) Tweet This Stat. Nurture across multiple channels, and link the sales funnel with the lead nurturing cycle. Tweet this ). In this study, 89.1%
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 24, 2014
    [Link, Marketo] Navigating the Global Digital Ad Landscape [Infographic]
    At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. This means that you can disseminate digital marketing messages halfway around the globe, just as quickly as you can send one to the next town over.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Link, Marketo] What Content Marketing ROI and a Beach in Fiji Have in Common
    You might include an offer for premium content, a request to subscribe to your blog, or maybe even a link to free trial sign-up. What Content Marketing ROI and a Beach in Fiji Have in Common was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Design A Content Experience Optimized for Lead Gen.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 20, 2014
    [Link, Marketo] How Marketers Can Learn to Speak “IT”
    How Marketers Can Learn to Speak “IT” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Johnny Cheng One of my first jobs was as an IT administrator at a tech company. thought of myself as the technology sheriff. policed the policies. secured the security. hated myself.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Link, Marketo] Facebook Stats that Every Social Marketer Should Know
    In addition to arming yourself with a rock solid social media tactical plan (click the link for a comprehensive sample plan, including high-level objectives and granular action items), marketers need to approach their Facebook strategy with the most up-to-date insights and stats. 'Author: Maggie Jones With over 1.23 Social Media
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 17, 2014
    [Link, Marketo] How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]
    'Author: Dayna Rothman We have been hearing a lot lately about “digital influence marketing”, but what is it exactly? And how can you, as a brand, use this strategy? Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Link, Marketo] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    Include an e-signature, links to Twitter, LinkedIn… whatever you decide will demonstrate authenticity. Simple Ways to Make Automated Emails Feel Personal…AND On-Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Sender Personalisation and Brand Ambassadors. Your response rate!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Link, Marketo] Putting it to the Test: Never “Redesign” Your Website Again
    Putting it to the Test: Never “Redesign” Your Website Again was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? The secret? Testing
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 12, 2014
    [Link, Marketo] Social is Coming: If Social Networks Played the Game of Thrones [Infographic]
    'Author: Maggie Jones There’s only one episode left in the fourth season of Game of Thrones , but as fans of the HBO series know well, a  lot  can happen in a single night of viewing (Red Wedding, anyone?). If you’re marketing on social , the rises and falls to power on  Game of Thrones  are all-too familiar. Infographic Social Media
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Link, Marketo] The Future of Digital Marketing is Already Here
    The Future of Digital Marketing is Already Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. Create engaging experiences tied together across channels and time at scale. GtJx_pZjvzc.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Link, Marketo] Mobile Experiences Have a Long Way to Go…How’s Yours?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. My Convenience Affects Your Bottom Line. lot, right? Now amplify that by 10. Mobile Marketin
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Link, Marketo] IT…Marketing’s Friend, or Foe?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez So is the IT department a friend of the marketer, or not? ” At some point – this has to change. Make security inherent and transparent to the user experience. IT needs to be nimble. They need to evolve.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 6, 2014
    [Link, Marketo] Why Sports Websites Don’t Get Me: An Open Letter
    Why Sports Websites Don’t Get Me: An Open Letter was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carl Boehm Dear sports websites, We spend a lot of time together. A You are the first websites that I visit in the morning and the last websites I check at night. I m devoted. That hurts.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Link, Marketo] On Amy Adams, or, Why You Must Post Blogs You Hate
    On Amy Adams, or, Why You Must Post Blogs You Hate was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Scott Yates In the office of BlogMutt, where I work, we have this disagreement about Amy Adams. Half of us love her. count myself in this group, by the way. They find her flat and dull.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Link, Marketo] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
    Introducing Marketo’s Email Lookbook for Spring/Summer 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. Today’s consumers have a lot of expectations.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 3, 2014
    [Link, Marketo] 4 Ways to Make Your Virtual Events Go Off Without A Hitch
    Ways to Make Your Virtual Events Go Off Without A Hitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen Attending all day conferences is becoming less and less feasible, especially as your attendees have more to do. Create a Sponsor Prospectus . Think again. Event Marketin
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