• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Link, Marketo] B2B Marketing Trends for 2016
    a better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Link, Marketo] B2B Marketing Trends for 2016
    a better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Link, Marketo] B2B Marketing Trends for 2016
    a better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 24, 2017
    [Link, Marketo] 3 Can’t-Miss Learnings at Marketing Nation Summit 2017
    That said, it wouldn’t be Marketing Nation Summit without some exciting product and innovation announcements from Marketo. To do this, Marketo has partnered with Adweek to bring together some of the smartest and most innovative brand marketers, AdTech executives, and even brilliant agency minds to speak to our attendees.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Link, Marketo] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    5 SEO Tips for Videos: How Google Ranks Them & How to Optimize was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Link, Marketo] Introducing The Definitive Guide to Account-Based Marketing
    Introducing The Definitive Guide to Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Benefits of ABM.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Link, Marketo] 3 Ways to Beat Perfection Paralysis at Its Own Game
    Like my fellow consultants at Marketo, I’ve brushed up against perfection paralysis many times. For example, at Marketo, one of our nurturing methods is called ‘wake the dead,’ where we reach out to valid leads who need a little extra love to re-engage. Though, as we know, that’s not always the case.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Link, Marketo] How to Properly Diagnose a Failed Email Campaign
    You want to find which messages bounced, which were delivered, who opened them (and when), what links were clicked, what content downloaded, what sites visited (and when), who put goods in the cart, and who purchased what. Consider this scenario: You’re the VP of marketing for an SMB company that sells luxury goods online. Yikes.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Link, Marketo] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    6 Mobile Marketing Secrets You’ll Learn in 6 Minutes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Automation starts with data. Purchase?
  • CHIEFMARTECH  |  MONDAY, MARCH 20, 2017
    [Link, Marketo] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    Note that multiple major platforms from Adobe, Marketo, Salesforce, Sprinklr, and, of course, Microsoft itself, are being used together, each for its relative strengths in context, and they are all augmented by a range of more specialized marketing technology solutions. The best ones do more than just namecheck tools they use.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Link, Marketo] 5 Strategies to Help Teams Thrive after a Merger
    These are your rockstar pieces that just need a new coat of paint—maybe a new logo or link. For example, are you switching from Marketo to Eloqua? A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. Centralize Your Content.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Link, Marketo] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community. This year, more than ever before, we are broadening our focus on marketing as a whole beyond the Marketo Engagement Platform.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Link, Marketo] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [Link, Marketo] 5 Email Reactivation Campaigns That Win Subscribers Back
    Marketo: Moving On is Hard. We tell our subscribers how it’s breaking our hearts that they haven’t engaged with Marketo emails in over a year. It’s important here to note that when you’re trying to recover the “love me nots,” be sure to call out a link to your unsubscribe page or preference center. We’ve all been there.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Link, Marketo] Live Video in 5 Steps: From Creation to Measurement
    Live Video in 5 Steps: From Creation to Measurement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Live Video in 5 Steps: From Creation to Measurement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Content Creation. Content Promotion. Engagement.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Link, Marketo] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point? Swift.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 10, 2017
    [Link, Marketo] 3 Simple Presentation Techniques to Engage Your Audience
    3 Simple Presentation Techniques to Engage Your Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Simple Presentation Techniques to Engage Your Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Why is it helpful? Why is it helpful?
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Link, Marketo] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. In 2017, the most successful sales teams understand that personalization and response rates are intrinsically linked,” says Kyle Porter , CEO of SalesLoft. More Information: Learn more: [link].
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 9, 2017
    [Link, Marketo] How to Generate More Leads from Your Webinar Recordings
    How to Generate More Leads from Your Webinar Recordings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Generate More Leads from Your Webinar Recordings appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Right? Not exactly. 60-Minute Webinar.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Link, Marketo] Why It’s Time for SMBs to Implement ABM
    In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Link, Marketo] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit. For the first time ever, Marketo is partnering with Adweek to address MarTech’s collision with advertising technology (AdTech). Train.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Link, Marketo] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Marketing and Artificial Intelligence: Make Your Job Robot-Proof was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing and Artificial Intelligence: Make Your Job Robot-Proof appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Link, Marketo] Business Value Summit Interview – Getting The Most from your Business Value Program
    This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot. A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. What changes, if any, should we make to improve the UX?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Link, Marketo] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 3, 2017
    [Link, Marketo] How to Run an Effective Employee Advocacy Program on Social Media
    At Marketo, our CEO announced our employee engagement program at our quarterly all-hands meeting, quickly followed by the roll out via email, and we continue to educate new hires about it on an ongoing basis. Here at Marketo, we offer everything from branded sweatshirts and mugs, to gift cards and gadgets. Monitor and Reward.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 2, 2017
    [Link, Marketo] The Marketo Approach: 3 Ways to Invest in Your Customers Through Education
    For example, Marketo customers don’t simply want to learn how to use our platform for the sake of being certified Marketo users. As you can tell, education is something we are passionate about at Marketo. In fact, we recently announced enhancements to the Marketo University curriculum. It starts with education.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [Link, Marketo] 5 Simple Ways to Shape Your Content Through Your Culture
    5 Simple Ways to Shape Your Content Through Your Culture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Simple Ways to Shape Your Content Through Your Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They brainstorm. Holidays. Trends.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [Link, Marketo] How Marketers Should Think About Customer Marketing in the Engagement Economy
    A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. So what can you do?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2017
    [Link, Marketo] How Digital Connectivity Impacts Marketing Teams
    How Digital Connectivity Impacts Marketing Teams was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Digital Connectivity Impacts Marketing Teams appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’m losing connectivity.”. You get the picture.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [Link, Marketo] 3 Ways Marketing Automation Changed My Life
    A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. And just for the record, I haven’t always worked at Marketo. Author: Mike Madden Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” I know, real original. Mind blown.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Link, Marketo] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Link, Marketo] Make the Shift from Automation to Engagement Marketing
    Make the Shift from Automation to Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make the Shift from Automation to Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Engagement Defined.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Link, Marketo] How to Create Evergreen Content with Lasting Engagement
    It’s rich in SEO keywords and links, and it should also be written with the reader in mind. Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? What Is Evergreen Content? Evergreen” is a word that gets thrown around a lot, so often, perhaps, that it has lost some of its meaning.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Link, Marketo] How to Run a Successful Webinar from Beginning to End
    For webinar programs at Marketo, the members of the program are only deemed successes if they either attend the webinar or register for the webinar AND click a link in the follow-up email. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Plan Your Content. Promote Across Channels.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Link, Marketo] 11 Tips for Starting a New Sales Role
    11 Tips for Starting a New Sales Role was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie So you have a new sales job. Leverage Your Mentor.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Link, Marketo] 5 Steps to Market to a New Vertical
    At Marketo, we have team members who are dedicated to verticals of interest. At Marketo, for example, we found that the ideal personas in certain industries may be sales or IT leaders as opposed to marketing leaders, as they drive most of the purchasing decisions. Author: Vyoma Kapur Financial services. Healthcare. Higher education.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Link, Marketo] 4 Delicious Recipes to Sweeten up Your Marketing
    But, if you’re looking for a deeper explanation of how each ingredient contributes to your overall marketing success, check out the related Definitive Guides (linked). Author: Lisa Marcyes Well, it’s that time of year again. The season of flowers, cards, baby cupids, and stuffed animals is among us. Scrumptious Content.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Link, Marketo] 4 Value Selling Tools to Move Leads Down the Funnel
    4 Value Selling Tools to Move Leads Down the Funnel was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Value Selling Tools to Move Leads Down the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does this mean for marketing?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Link, Marketo] The Next Generation of Influencer Marketing
    The Next Generation of Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The latest report, Influencer 2.0:
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Link, Marketo] 5 Ways to Find Marketing Inspiration in Your Daily Life
    5 Ways to Find Marketing Inspiration in Your Daily Life was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Find Marketing Inspiration in Your Daily Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That email won’t right itself.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2017
    [Link, Marketo] Virtual Reality Is Now a Marketing Reality [Gifographic]
    Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. All brands can partake. Launching a new product?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Link, Marketo] 5 Myths About Sales and Marketing Alignment Debunked
    We have a motto here at Marketo, “ONE TEAM.” We work hard at Marketo to make these dreams a reality. Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. And yes, I do mean that it’s a pleasure! It’s one of my favorite parts of the job.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Link, Marketo] How to Protect Your Company’s Reputation on Social Media
    How to Protect Your Company’s Reputation on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Protect Your Company’s Reputation on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Unsupervised Content Publishing.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Link, Marketo] How to Drive Considered Purchases in Consumer Marketing
    How to Drive Considered Purchases in Consumer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Drive Considered Purchases in Consumer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Caveats of an E-Commerce Platform.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Link, Marketo] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    3 Account-Based Marketing Mistakes You Can’t Afford to Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Account-Based Marketing Mistakes You Can’t Afford to Make appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Mid-Stage Metrics.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Link, Marketo] 4 Ways Demand Generation Marketing Is Like Football
    Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line. In many companies, salespeople search a dated wiki article, bulky excel file of links, or actually search Google for their company’s own content.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Link, Marketo] Where Are You on the Marketing Maturity Curve? [Report]
    When I started at Marketo last fall, I was excited to see how data-driven this company is. We, of course, use the Marketo Engagement Platform as ours, and many of our customers also have Marketo at the center of some very impressive marketing stacks. Author: Adrienne Whitten I love data. Usage & Effectiveness.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 30, 2017
    [Link, Marketo] 3 Ways to Make Controversial Content Work for Your Brand
    3 Ways to Make Controversial Content Work for Your Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Controversial Content Work for Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Stir up a debate. .
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 27, 2017
    [Link, Marketo] Welcome to Marketing In The Engagement Economy
    The Marketo Engagement Platform enables marketers to listen to, learn from, and engage with their customers at scale. With the scale, reliability and openness of the Marketo Engagement Platform, marketers are able to partner with integrated solutions to deliver orchestrated experiences. The Engagement Economy. In fact, most aren’t.
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Link, Marketo] Why Atlassian will be a $50+ billion company in 10 years
    The company nailed the details while not bloating the product, delivering key features like checklists, dates, assignments, power-ups (where you can link cards to pull in information from other SaaS systems), progress meters, labels, attachments, and new feeds, etc. Recently, Atlassian made a very smart move by acquiring Trello.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Link, Marketo] 3 Steps to Reduce Churn and Increase Revenue
    At Marketo, we map specific product offerings based on particular demographics and/or stage in the customer lifecycle. For instance account-based marketing for B2B customers or advanced analytics for someone who has been using Marketo for at least six months. The ideal churn rate would obviously be 0% (i.e. downloads or attendance).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Link, Marketo] How to Build a Social Media Dream Team
    At Marketo, we embrace social sharing tools to encourage social conversions within our employees’ networks. Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Roles and Responsibilities. Strategic goals. Number of platforms utilized. Weekly social time commitments. Content strategy.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Link, Marketo] 4 Secret Weapons for Sales Enablement
    For an example, here’s a Marketo video testimonial from GE that can be shared on different channels. This includes competitive one-pagers that outline competitor weaknesses and company strengths, deep-dive decks on their products, suggestions for sales landmines , and links to customer complaints or unfavorable reviews about the competitor.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Link, Marketo] How to Leverage Intent Data to Drive More Revenue
    You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. One method that continues to pique interest is intent data. In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Link, Marketo] 5 Steps to Kickstart Your Account-Based Marketing Program
    5 Steps to Kickstart Your Account-Based Marketing Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Steps to Kickstart Your Account-Based Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Gain Full Company Support .
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Link, Marketo] Tools and Tips for Outbound Sales Prospecting
    At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). We use our own marketing automation platform and Marketo Sales Insight application. We do everything with that in mind. In 2016, we added a 65% year-over-year growth in pipeline. Sales b2b
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Link, Marketo] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. Marketo promoted the most, with over two-thirds of paid content. If you take a look at the content that Marketo promoted, you’ll see that they promotely mostly links. Timing.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Link, Marketo] MarTech: Top 100 Influencers and Brands
    marketo. Marketo. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. WHAT ARE THE INFLUENCERS SAYING? TOPIC ANALYSIS. DOWNLOAD NOW!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Link, Marketo] 12 Questions You Need to Ask Before Hiring an SEO Company
    Off-page SEO means improving your SEO presence by earning links, strengthening the brand online, and improving the popularity of the site and content. To execute off-page SEO campaigns, an SEO agency will look for opportunities to increase your domain and page authority through incoming links to your site from other high-quality properties.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Link, Marketo] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    Make sharing links available. 5 Content Marketing Lessons from Top Digital Marketing Blogs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Content Marketing Lessons from Top Digital Marketing Blogs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Link, Marketo] How Publishers Develop and Monetize Audiences with Digital Marketing
    How Publishers Develop and Monetize Audiences with Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Publishers Develop and Monetize Audiences with Digital Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Link, Marketo] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. We can also keep track of behavior, such as when a recipient opens an email, clicks links on landing pages, and more. Now that’s truly priceless.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Link, Marketo] 7 Things That Illustrate What Marketers Think About the Future of Technology
    To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017. Formally, we refer to it as “proliferation,” but I think of it as a blizzard. 50% of U.S.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Link, Marketo] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    How to Hire a Digital Marketing Agency: Red Flags and Key Questions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Hire a Digital Marketing Agency: Red Flags and Key Questions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Link, Marketo] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ” According to Marketo, when sales and marketing teams align, they see a 67% improvement in close rates. More Information: Get ViewedIt: [link]. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. About Vidyard. Vidyard.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Link, Marketo] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. Don’t Focus Solely on Conversions. Don’t Allocate Budget Based Off CPA.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Link, Marketo] 6 Awesome Sales Call Conversation Starters
    What we like to do at Vidyard is use tools such as SalesLoft , Marketo , and Vidyard itself, to get a quick snapshot of each prospect’s journey, like what pages they have looked at on the website, which of your videos they have watched, and more. We do this because we know the struggle is real. Know the person and company on the other end.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Link, Marketo] 4 Effective Methods to Increase Your Survey Response Rates
    4 Effective Methods to Increase Your Survey Response Rates was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Effective Methods to Increase Your Survey Response Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Probably not. Several times a day.
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Link, Marketo] 10 New Year’s Resolutions to Improve Customer Experience
    I could for example quickly see how many of my customers use Marketo → if 90% of my revenue comes from Marketo customers, then my ICP includes “has Marketo.”. You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS).
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Link, Marketo] 31 Influencers to Follow in 2017
    At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business [link]. Missed the countdown? Jay Baer.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Link, Marketo] 7 Ways to Generate Leads on Social Media
    Since each shared message will include a special link that tracks the responses at every stage to the conversion event, you’ll be able to track the campaign’s progression and effectiveness and understand how prospects are helping to get the word out. In this blog, I’ll outline seven ways that you can generate leads on social media: 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Link, Marketo] The Email Marketing Superhero: ALT Tag
    Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Link, Marketo] 2 Zero Risk Predictions for 2017
    On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! By the way—full disclosure on Marketo…(wait for it)…. election?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Link, Marketo] Our Top 10 Blogs of 2016 at a Glance
    At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Author: Elaine Ip Every time the new year comes around, I clean. It reminds me a lot of the great content I’ve seen and haven’t seen.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 30, 2016
    [Link, Marketo] The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
    The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Link, Marketo] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    At Marketo, we have an organized matrix that pares down all behaviors with respect to different marketing channels and the success level attained, and it is always being updated and tweaked to accommodate for new marketing campaigns. Here are four ways that lead scoring can make you a smarter marketer: 1. Some of them include: Title.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Link, Marketo] How to Leverage an Analytical Legal Strategy to Close More Deals
    I get this question all the time, especially during my interview with Marketo last November. Author: Zach French “You went to law school?” Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? R – RULE. then by relevance.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Link, Marketo] 6 Holiday Campaigns That Drive the Customer Journey
    6 Holiday Campaigns That Drive the Customer Journey was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Holiday Campaigns That Drive the Customer Journey appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Awareness. Engagement. Conversion/Purchase.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [Link, Marketo] A 3-Point Health Check for Your Marketing Strategy
    Applying this to real-world scenarios for a subscription management company: This program is designed to educate our audience on all of our available subscriptions and can be confirmed when the contact clicks on links to an increasing number of subscription summary pages. What Does a Healthy Strategy Look Like? A Great Time to Reflect.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 23, 2016
    [Link, Marketo] 3 Ways to Give Back Throughout the Year
    Team volunteering is big at Marketo; we have large-scale volunteer projects every summer for our Global Volunteer Month and at all of our company-wide meetings. At Marketo, we focus a lot of our time on skill-based volunteering. High school and college students from College Track joining Marketo for a resume building workshop.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Link, Marketo] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. Customer returns a week later by clicking a link in a social network. Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from KlientBoost.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Link, Marketo] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Marketo. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. From technical audits, keyword research, outreach, link building and penalty analysis, this blog delivers an informative punch. Over 2.5 Copywriting. Blogging.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Link, Marketo] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. You can also set them up to track Offline Conversions from your Marketo database , so you can see not only which ads acquire the most leads, but which ones drive the most sales/conversions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Link, Marketo] KoMarketing Top B2B Marketing Blog Posts From 2016
    Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. So do comprehensive lists.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Link, Marketo] KoMarketing Top B2B Marketing Blog Posts From 2016
    Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. So do comprehensive lists.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Link, Marketo] How to Cultivate a Culture of Testing
    How to Cultivate a Culture of Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Cultivate a Culture of Testing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Another popular analogy is the ‘Goldilocks effect.’ Be Fearless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Link, Marketo] How SMBs can get more leads through marketing automation
    You can use certain triggers, such as link clicks, certain downloads from your website, visits to particular pages from your website, to effectively nurture potential leads and turn them into buyers. Marketo. By Lilach Bullock, {grow} Community Member. What is marketing automation and why is it important? Segmenting your list. Hubspot.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 19, 2016
    [Link, Marketo] 5 Considerations Before You Step Up Your MarTech Stack
    5 Considerations Before You Step Up Your MarTech Stack was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Considerations Before You Step Up Your MarTech Stack appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Nice-to-haves end up getting neglected.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Link, Marketo] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    Like we hear often from the executives here at Marketo, it’s great to know who your customer base is, but true success is knowing what they’re doing and how their behaviors define their actions. A defining message, keyword, or visual could be the link between binding your brand with your audience. And the list goes on and on.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Link, Marketo] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Link, Marketo] Self-Promotion: 3 Ways to Do It Right
    For example, at Marketo, users can become a Marketo Certified Expert , which supports their expert status through a technical assessment. Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. Self-Promotion is Self-Preservation. Get Others to Promote You.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [Link, Marketo] 6 Account-Based Marketing Insights from #FlipMyFunnel
    The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta. The concept of a flipped funnel is simple. Prioritization.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Link, Marketo] Can Your Brand Monetize Web Content Without Serving Ads?
    Especially for B2B brands, content marketing automation can provide the link between your published content and the opportunities it’s generating. A great content marketing strategy requires time, energy, and sometimes significant resources. What do you do? The idea of monetizing content certainly is tempting. Think Beyond Ads.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Link, Marketo] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    Instead of redirecting them to a web link, try embedding dynamic questions with radio buttons directly into your email so recipients can respond instantly, rather than having to click a link to a new page. After all, with 215.3 That’s where dynamic email comes in. Dynamic Surveys. Deadline Countdown. Convenience Features. Videos.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Link, Marketo] Interesting Infographics: Create a Killer Social Media Strategy
    This infographic from Social Media Marketo breaks social media marketing down into 12 key steps that they say will help your business build a killer social media strategy. Let’s see what Social Media Marketo has to say: 12 Simple Steps for an Effective Social Media Strategy. billion active monthly users. Define target audience.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Link, Marketo] Marketing Automation for Sales Development: An Essential for Revenue Success
    In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. At Marketo, our current agreed-upon SLA for any MQL is 24hrs. At Marketo, we use our own platform to do just that.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Link, Marketo] 10 Trends That Defined Digital Marketing in 2016
    10 Trends That Defined Digital Marketing in 2016 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 10 Trends That Defined Digital Marketing in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Increased Social Search Functionality. Wearables.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Link, Marketo] 4 Secrets of Mobile Retention
    4 Secrets of Mobile Retention was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Secrets of Mobile Retention appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. According to Appboy, less than 25% of people return to an app the day after initial install.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Link, Marketo] 2017 Marketing Predictions [Slide Deck]
    To get more details and insight on our 2017 Marketing Predictions , flip through the slide deck below to access our complete summary: 2017 Marketing Predictions—Marketo from Marketo. Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Link, Marketo] 6 Ways to Get Inspired to Create Content
    I purposely look for ways to link the topics I’m writing about to everyday challenges. Andrew Dennis is a Content Marketing Specialist at Page One Power , a custom link-building firm based in Boise, Idaho, and a Search Engine Land columnist. It can feel like there’s nothing left to say, but that’s never actually the case. Look Around.
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