• MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Link, Marketo] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    At this year’s Marketing Nation Summit, Marketo CEO Phil Fernandez spoke about how scheduling is broken. Marketo customers are really, really smart, but even the savviest marketers can struggle to reach their audiences with the right content they need them to read before they buy. Hate to Say It, but Marketers Have a Netflix Problem.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Link, Marketo] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The 5-Step Graduate’s Guide to Shaping Your Personal Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The 5-Step Graduate’s Guide to Shaping Your Personal Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They listen and engage !
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Link, Marketo] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and  ROI. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 26, 2015
    [Link, Marketo] [Infographic] Go Mobile and Responsive…Or Go Home!
    Please use the HTML code below to embed this graphic. <a href="[link] alt="[Infographic] Go Mobile and Responsive.Or Go Home!" was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Infographic] Go Mobile and Responsive…Or Go Home! View the infographic in a new window here.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Link, Marketo] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    That’s because no one could ever imagine that tactics such as sign-up-driven pages, refer-a-friend, or bringing in unique referral links could help a business model to strike a cord with users. Author: Laxman Papineni When was the first time you hopped on an Uber? Chances are that you did so after a friend recommended its services.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Link, Marketo] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. Maybe that’s true—or maybe not—but it’s your company’s position). Let’s call that company GMO-full Food Co.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Link, Marketo] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 19, 2015
    [Link, Marketo] Introducing The Definitive Guide To Mobile Marketing
    Introducing The Definitive Guide To Mobile Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide To Mobile Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What is Mobile Marketing?
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Link, Marketo] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Yes, yes I did).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Link, Marketo] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask?
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Link, Marketo] Are Sales Pros Being Replaced by Content?
    In fact, the theme of Marketo’s 2015 Summit promoted a “Marketing First World.”. This linking provides the marketing team an accurate closed-loop report on the full revenue cycle — exactly what content series is most effective at driving closed-won deals. Yes, you’ve heard it all. Does social proof have you worried too?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Link, Marketo] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    Video Marketing of the Future: How GoPro Ups Your Marketing Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Video Marketing of the Future: How GoPro Ups Your Marketing Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Public Effect.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Link, Marketo] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Step 3: Select.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Link, Marketo] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
    Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. Have you tried Marketo Mobile Engagement? In that pursuit, we were fortunate to have met the team at Vessel.io.
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Link, Marketo] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. Register here: [link]. It’s the perfect combination.”. About Vidyard. About SnapApp. press@vidyard.com.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 12, 2015
    [Link, Marketo] What’s in a Name? From Royal Babies to Brands
    Image courtesy of  [link]. From Royal Babies to Brands was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s in a Name? From Royal Babies to Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes What’s in a name?
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Link, Marketo] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Steps to Executing a Flawless Influencer Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Executing a Flawless Influencer Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It will help to be detailed.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Link, Marketo] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 7, 2015
    [Link, Marketo] How Facebook Creates Powerful Connections in Times of Need
    How Facebook Creates Powerful Connections in Times of Need was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Creates Powerful Connections in Times of Need appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Meaningful Engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Link, Marketo] [Ebook] Introduction to Mobile Marketing: The Past, Present, and Future
    Ebook] Introduction to Mobile Marketing: The Past, Present, and Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Introduction to Mobile Marketing: The Past, Present, and Future appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Link, Marketo] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Link, Marketo] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    Fresh Approaches to Increasing Work Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Say Goodbye to Endless Procedures in Your Marketing! Fresh Approaches to Increasing Work Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Link, Marketo] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? How does this new digital-first world effect the traditional B2B salesperson?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Link, Marketo] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” You can buy it here if you’re interested. Only 23.7%
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Link, Marketo] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But have no fear!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Link, Marketo] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    Since 2012, Babson has invited the public as well as its own students, faculty, and alumni to contribute definitions of the word entrepreneurship on a dedicated website ([link] The landing page for the Define Entrepreneurship campaign serves as a virtual community for those interested in entrepreneurship. Crowd-sourcing Super Bowl Ads.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Link, Marketo] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    For instance, if you are attending an event, maybe they would like event templates so they can invite key prospects. 2) Give the sales team visibility into marketing activities in the CRM: At Marketo, information is shared with our inside sales reps, so that over time, they get to know their prospects before they make a call. Sales.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Link, Marketo] Do Brands Really Listen?
    In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do. What do my habits say about me and what alarms do they set off? Wrong.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Link, Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Link, Marketo] Marketers, Get Ready For Your Promotion: A Global Perspective
    In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Link, Marketo] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! Inspirational keynotes from Marketo CEO Phil Fernandez, Arianna Huffington, John Legend, and Salman Khan set the tone for the hundreds of sessions, meetings, and connections that took place.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Link, Marketo] How To Make Your Marketing Meme-tastic!
    The image links back to the product page on the Ikea website. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How To Make Your Marketing Meme-tastic! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and Left Shark. Meme Evolution.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 20, 2015
    [Link, Marketo] Surviving on Swag Alone at the Marketing Nation Summit
    Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. Author: Sesame Mish Lip balm, and buttons, and pens, oh my! Said to the tune of that Wizard of Oz chant we all love so much). Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Link, Marketo] 6 Vital Features to Look for in Marketing Automation Software this Year
    Vital Features to Look for in Marketing Automation Software this Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Vital Features to Look for in Marketing Automation Software this Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Link, Marketo] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Link, Marketo] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. One of our Tuesday breakout session came from Marketo’s own, Heidi Bullock and Lizzy Funk, two pretty awesome demand generation marketers. 30am Fun Run along the Embarcadero!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Link, Marketo] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. Together, Marketo and LinkedIn have made doing  this a lot easier. It’s been a great event so far. Develop Personal Relationships.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Link, Marketo] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2
  • MODERN B2B MARKETING  |  MONDAY, APRIL 13, 2015
    [Link, Marketo] [Infographic] A Marketer’s Guide To Going Mobile
    Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire. Remember your first cell phone?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Link, Marketo] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 9, 2015
    [Link, Marketo] [Infographic] The Marketing Power of the Internet of Things: Connectivity for Better Customer Interactivity 
    Author: Dayna Rothman The Internet of Things, IoT as it has been dubbed, is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new and exciting era for marketing. The possibilities for IoT in the future are endless!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 8, 2015
    [Link, Marketo] 3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist
    Come hear Phil Fernandez, Chairman & CEO of Marketo unveil a bold vision for the future in this Marketing First world. Other University Sessions:  With passes selling quickly, the University Day offers marketers the ability to brush up on their Marketo skills and expertise. The Keynotes:  Feel. Engage. Have a Little Fun.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Link, Marketo] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Link, Marketo] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 6, 2015
    [Link, Marketo] Mobile + Marketing Automation Demystified
    Mobile + Marketing Automation Demystified was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Mobile + Marketing Automation Demystified appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Continuous Cross-Channel Conversation.
  • MODERN B2B MARKETING  |  SATURDAY, APRIL 4, 2015
    [Link, Marketo] 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event
    Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Link, Marketo] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketing Mathematics: Why You Need to Invest in Website Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Mathematics: Why You Need to Invest in Website Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Problem.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 2, 2015
    [Link, Marketo] The Walking Dead Approach to Slaying Marketing
    The Walking Dead Approach to Slaying Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Walking Dead Approach to Slaying Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Shows like AMC’s The Walking Dead , for instance, drew 15.8
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Link, Marketo] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Link, Marketo] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Link, Marketo] 6 Key Steps to Global (Marketing) Domination
    Go for it! 6 Key Steps to Global (Marketing) Domination was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Key Steps to Global (Marketing) Domination appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Heidi Lorenzen Seven billion. What is it?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 30, 2015
    [Link, Marketo] 5 Ways To Make Sure Your Mobile Marketing Is Magical
    When posting to Facebook or writing Tweets, be thoughtful to utilize links that deliver a high-quality experience on mobile. Design your email communications to include links that drive the user to open the app. Join us at the Marketo Marketing Nation Summit to learn more. There are currently 7.2 Mobile Friendly is not Optional.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Link, Marketo] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    But with technology, like Marketo’s engagement marketing platform, savvy B2C  marketers are starting to implement nurturing programs. Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. We call this customer nurturing. Lifecycle Marketing Consumer
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Link, Marketo] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Luckily, this year at Marketo’s Marketing Nation Summit , our Expo Hall has a huge selection of these technology categories and vendors. Author: Dayna Rothman There is a ton of marketing technology out there! Take a look: Looks like a lot, right? And it certainly is. As a marketer, it is tough to know where to start. Data Quality Tools.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Link, Marketo] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    At Marketo we frequently use dark posts because of the many benefits mentioned above. Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals. My solution—dark posts! Dark Posts In Action.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Link, Marketo] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Link, Marketo] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. Here’s a look at how consumer marketers see the future of marketing: 1) Consumer Marketers Will Feel the Pressure to Impact Revenue.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 20, 2015
    [Link, Marketo] [Board Game] Ready, Set, Play: The Game of Lead Nurture
    Board Game] Ready, Set, Play: The Game of Lead Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Board Game] Ready, Set, Play: The Game of Lead Nurture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think you’re a pro lead-nurturer?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Link, Marketo] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Sometimes at Marketo, we like to take a pause and get back to the basics. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Link, Marketo] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. To kick off the conversation, the CMOs talked about the role of marketing today.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Link, Marketo] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. Then I cancelled my reminder  email program in Marketo, and replaced it with a program to email each attendee wishing them luck in the storm and to look for an email soon with the rescheduled date. The Impending Storm.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Link, Marketo] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. Big topic! Crawl, walk, run.
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Link, Marketo] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Come meet me in the Marketo Engagement Lounge , and attend my speaking session on Transformation Engagement Marketing, March 15 at noon. Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for  modern marketing. Where do you start?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Link, Marketo] 4 Ways to Unleash Marketing Creativity at Work
    That’s right, you don’t actually need to come up with original ideas, just new links between ideas that already exist. Author: Libby Estell Marketing demands creativity. But the need for productivity often gets in the way. In fact, one study found that 80% of employees feel pressured to be productive rather than creative. the Post-It Note.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Link, Marketo] [Infographic] The Marketo(er’s) Guide to SXSW
    This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! And to learn more about what Marketo has in store for SXSW check out our microsite. Event Marketing Infographic b2b Consume
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Link, Marketo] Agility Will Rule in the Era of Engagement Marketing
    If you take a look at data from “ The rise of the Marketer ,” a survey conducted by the Economist Intelligence Unit on behalf of Marketo, you can see these ideas emerge in the numbers. Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. The internet never sleeps.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Link, Marketo] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. Plan time for planning.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Link, Marketo] The CMO Challenge: Personalized Conversations at Scale
    Our CMO at Marketo, Sanjay Dholakia , shared a framework for marketers to use when engaging with consumers. Author: Phillip Chen The challenge executives face is clear. How do you have personalized conversations at scale? It was a theme that was reinforced presentation after presentation. So how do we address this issue? It’s Difficult.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Link, Marketo] The Power of Word of Mouth Marketing & How You Can Do It
    Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. Author: Lizzy Funk Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Link, Marketo] Why Website Engagement is the New Marketing “Must-Have”
    For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. How crucial is website engagement to revenue generation? Wouldn’t that be grand?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Link, Marketo] The New Brand Building in the Era of Engagement
    Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Link, Marketo] It’s Never Too Early to Be a Marketing Genius
    It’s Never Too Early to Be a Marketing Genius was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Link, Marketo] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Adapt, Don’t Respond.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Link, Marketo] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. Perception of marketing is changing.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Link, Marketo] 3 Ways to Be Your Customers’ BFF
    To combat this, run some tests in Marketo to determine what might be wrong with your customer data. Ways to Be Your Customers’ BFF was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Have the right customer data. This seems simple, but there is more to your data than you might realize.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Link, Marketo] Marketers Will Define Company Strategy
    Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. Author: Sanjay Dholakia We’re living in a Marketing First world. Marketers Will Earn a Position on the Starting Line.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Link, Marketo] Demystify & Define Your Marketing Strategy
    Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. This is a strategic question. Marketing Automation Deployment Strategy.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Link, Marketo] It’s All About Engagement in the Next Era of Marketing
    It’s All About Engagement in the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But to kick off our deep dive into all of the interesting data from the survey, I want to pause and talk more about one of the key concepts to emerge from the research— engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Link, Marketo] [Infographic] Nurture Your Leads with Narrative 
    Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. good story. View the infographic in a new window here. Infographic Lead Nurturing b2b
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Link, Marketo] Marketo and Facebook—Delivering The Right Message at The Right Time
    But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Taken together, Facebook and Marketo have made this a lot easier. But how?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Link, Marketo] 4 Steps to Running a Successful Twitter Chat
    For example, Advertising Week hosts #AWchat every Tuesday morning and Marketo joins as the headliner guest once per month. Steps to Running a Successful Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Shanna Cook So you want to run a Twitter Chat—awesome!
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Link, Marketo] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo. Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Link, Marketo] The Definitive Guide To Lead Nurturing
    The history of lead nurturing has evolved from drip marketing, a communication sent at a specific cadence regardless of user action, into a more sophisticated email strategy using marketing automation tools like Marketo. Why Is Lead Nurturing Important? As a result, when you communicate with your buyer, you are welcomed instead of intrusive.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Link, Marketo] How To Boost Conversions With Personalized Remarketing
    There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. It’s just an unfortunate fact of life. We’ll use an ecommerce store as an example here.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Link, Marketo] 3 Management Lessons from Pete Carroll’s Super Bowl Mistake
    Management Lessons from Pete Carroll’s Super Bowl Mistake was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Chandar Pattabhiram “Let’s throw the ball here!” Pete Carroll’s, Head Coach of the Seattle Seahawks, now famous directive to his offensive coordinator who in-turn made the play call.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Link, Marketo] 5 Reasons Your Company Should Be Blogging
    We’re doing a great webinar with Likeable Local  on February 10th at 2:30pm for just 30 minutes, and if you’re a dentist or chiropractor looking to grow your business in this digital age, you can sign up here by clicking on the link below. use link or see badge). ” Dave Kerpen of Likeable Local. ” (Agreed!).
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Link, Marketo] The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future
    The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Now, it’s your turn to tell us your insights. What do you think the future of marketing holds? The results are insightful, encouraging, and exciting.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Link, Marketo] [Infographic] Is it the End of the Facebook Free-For-All for Brands?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Ah Facebook, you never know what’s coming next! With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. Is it the end of the Facebook free-for-all?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Link, Marketo] [Ebook] Leveraging Psychology in Digital Marketing
    Ebook] Leveraging Psychology in Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. Kath Pay , Marketing Director at cloud.IQ
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Link, Marketo] 4 Steps to Tackle Data Quality and Velocity Issues
    Steps to Tackle Data Quality and Velocity Issues was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. This complacency has many negative consequences. Integrate systems.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Link, Marketo] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Here is a quick snapshot of what we discovered: The marketing organization needs to change. Leverage technology so you can scale.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Link, Marketo] How to Integrate Social Media and Blogging from The Art of Social Media
    recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. repeat my tweets linking to the posts at Holy Kaw four times, eight hours apart. Add a click to tweet link. We hope so.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Link, Marketo] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    Having a fun conversation for a commercial purpose makes the link between engagement and monetization. Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So let’s flash back to 2005 for a moment. The name stuck.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Link, Marketo] MarTech Momentum Continues into 2015
    It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. My answer—not yet, and I don’t think we should expect it to in 2015. Content Managem ent/Collaboration.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Link, Marketo] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Marketo recently co-hosted a Twitter Chat with our friends at Advertising Week to find out where marketers stand on the value of today’s (incredibly expensive) Super Bowl commercials. An example of a pro-digital perspective from our Advertising Week & Marketo Twitter chat:: More common ground than expected.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Link, Marketo] Right Time, Real Time Selling
    This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Thanks, Marketo! What if your company could automatically produce customized emails to interested prospects (including pictures and web links)? CEO’s are paranoid and looking to move faster and faster.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Link, Marketo] Negative SEO: Does It Really Exist?
    Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Finally Mr. Fishkin mentioned the especially nasty tactic of setting up fake emails to request that good links are taken down. Scary right?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Link, Marketo] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    That is what we mean here at Marketo when we describe this as a “Marketing First” world. Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Would you care about what they had to say? couldn’t agree more.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 19, 2015
    [Link, Marketo] [Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success
    Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Link, Marketo] Marketing and Finance: A Match Made in Heaven!
    At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”). To WHOM?”). Finance?
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