• MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Link, Marketo] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The   Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right? To quite the contrary, nothing has changed.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Link, Marketo] How to Create Content for Your ABM Strategy [Infographic]
    If you’re interested in an account-based marketing strategy or solution check out, our now available,  Marketo ABM. Author: Ellen Gomes You’ve probably heard of  account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Link, Marketo] Will the Era of Knee-Jerk Content Marketing Ever End?
    There was a disconnect between people who had clicked on the link to the article and spent time with it, and the people who had shared it without checking it out. Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Probably not. Why Do We Do It?
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Link, Marketo] Evangelizing a Content Marketing Program
    in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. really a hard-wired link to your audience. That link between distribution and key metrics is. All rights reserved.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Link, Marketo] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Marketo’s Secret Sauce to Account-Based Marketing. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. If you’ve ever been to Summit, then you already know that Marketo knows how to throw a party. Sessions. Breaks and Parties.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Link, Marketo] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Here at Marketo, the marketing operations team owns all things data–cleaning our lead database, appending data from 3 rd party sources, and segmenting our data. At Marketo, we set up two revenue modelers to track the buyer’s journey; one is used to track our new prospects and the other tracks the movements of our existing customer base.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Link, Marketo] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Link, Marketo] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Marketo. Influitive. Personalization made a huge difference in the results.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Link, Marketo] How to Move from Monologues to Dialogues with Engagement Marketing
    As the #1 internal customer/beneficiary of our marketing team and technology here at Marketo, I’m fortunate that we have the technology that “thinks on its feet” and helps us engage in many 1:1 conversations daily around the world. Author: Jim Kowalski A few weeks ago, I participated in a great meeting with one of our customers.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Link, Marketo] Top 5 Marketing Must-Haves for Asset Managers and More
    Top 5 Marketing Must-Haves for Asset Managers and More was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top 5 Marketing Must-Haves for Asset Managers and More appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sound familiar? You’re Segmentation.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Link, Marketo] Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]
    Author: Elaine Ip Live streaming is all the buzz lately. While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Link, Marketo] Take a Seat at the Table: Make Workplace Equality a Grassroots Initiative
    Here at Marketo, we’ve chosen to use our optimism about women in tech to drive action. Most Community Manager, Liz Oseguera, identified an opportunity within Marketo for a grassroots initiative–aptly called Momentum. Margo shared her personal story of overcoming diversity and her career path to joining Marketo’s executive team.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Link, Marketo] The 3 ABM Essentials You Need to Start Off and Take Off
    Marketo ABM is the first ABM solution that’s a native part of an engagement marketing platform and marketing automation solution, which has long been recognized as the best lead management solution focused on engagement. Let’s take a look: ABM 101: A Review of the Basics. In many cases, that is easier said than done. Fortune 500 companies).
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Link, Marketo] How to Complete the Picture of Your Buyers Across Devices
    How to Complete the Picture of Your Buyers Across Devices was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Complete the Picture of Your Buyers Across Devices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Understand What Your Challenges Are.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Link, Marketo] 5 Ways to Make Your Social Media Marketing Rock
    At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second. Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 Be real.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 8, 2016
    [Link, Marketo] 3 Content Marketing Mistakes You Can’t Afford to Make
    At Marketo, my team and I create content, but we also like to think of ourselves as Content Librarians—the people in our organization who can help someone find the assets they’re looking for. Author: Ellen Gomes I don’t know about you, but I hate reading something I wrote and finding a big, fat typo. The good news? Let’s get started!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Link, Marketo] Top 5 Sessions to Watch at Marketing Nation Online
    In this session, Chandar Pattabhiram, CMO of Marketo, will discuss the steps that marketing must take to further solidify its place as a strategic function, drive digital transformation, and own the customer experience. Author: Mary Kate Francis The  Marketing Nation Online: Tomorrow’s Marketer  is right around the corner! Comment below!
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Link, Marketo] How to Use Surveys for B2B Lead Generation
    How to Use Surveys for B2B Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Surveys for B2B Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Audra Sorman Peanut butter and jelly. Salt and pepper.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Link, Marketo] 4 Marketing Lessons I Learned from Being a Mascot
    What you’re about to hear is top secret: I have proudly represented Marketo as Markie—our mascot (we can call it a hobby)! After spending time representing Marketo in high-pressure situations, I’ve learned four important lessons that you can apply to your marketing: 1. Author: Mike Madden Mascots. How do I know, you ask?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2016
    [Link, Marketo] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Link, Marketo] 3 Ways to Gauge Your Team’s Marketing Maturity
    At Marketo, we use a partner solution to check the health of IP addresses and blacklist status. At Marketo, we have a dedicated monitor in the middle of the marketing floor that shows a dashboard of our marketing campaign performance. Author: Jessica Minasian Are you on top of your marketing game? Have a Handle on the Right Metrics.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Link, Marketo] 4 Reasons Why You Can’t Miss Marketing Nation Online
    There truly is! I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. Or maybe you’re just interested in the best tips and tricks on how we do Marketo at Marketo. Fear not, Marketo has over 100 giveaways for our  Marketing Nation Online attendees! Well, there is! Check ‘em out! DO IT!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Link, Marketo] Social Media and SEO: When and How They Work Together
    In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Ranking Factors. A big misconception about social media marketing and SEO is that signals from social media—including links, likes, and follows—have a direct impact on a page’s SEO ranking.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Link, Marketo] 5 Things Marketers Can Learn From Man’s Best Friend
    Things Marketers Can Learn From Man’s Best Friend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Things Marketers Can Learn From Man’s Best Friend appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Here’s their take on it: 1.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Link, Marketo] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Sites like Copyblogger are goldmines when it comes to free guides and widely recognized certifications, while marketing blogs like Marketo, MarketingProfs   and Contently are valuable sources for staying current on industry news and best practices. As marketers, we must constantly master new strategies, skills, and even software.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Link, Marketo] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Steps for a Successful B2B Cross-Sell and Upsell Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But how can you get started?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Link, Marketo] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Marketo. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. However, Marketo seems to have found a sweet spot by posting unique, comical and industry related graphics that professionals will find charismatic and even inspirational at times. Adobe.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Link, Marketo] 5 Ways to Get Personal With Your Audience at Scale
    Ways to Get Personal With Your Audience at Scale was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Get Personal With Your Audience at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Develop Messaging Categories.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Link, Marketo] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    Reasons Why Data is the Foundation of a Successful ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Why Data is the Foundation of a Successful ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Lead Management b2b
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Link, Marketo] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. If not, you’re not alone. They key? Get scrappy!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Link, Marketo] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Marketing Redefined: 3 Ways Technology Is Transforming Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Redefined: 3 Ways Technology Is Transforming Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Data is Evolving.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Link, Marketo] Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights
    At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together  with the finesse of Olympians. complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Link, Marketo] A High-Level B2B Marketing Budget Breakdown
    High-Level B2B Marketing Budget Breakdown was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A High-Level B2B Marketing Budget Breakdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You might use a variety of metrics to determine your ROI (e.g.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Link, Marketo] What’s New in Social? Video Takes Center Stage
    Video Takes Center Stage was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s New in Social? Video Takes Center Stage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Marketers, take note. and Japan.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2016
    [Link, Marketo] Ready, Set, Gold: 4 Skills That Marketers Need to Master
    As a marketer you’re directly linked to the revenue performance of your organization. Author: Ellen Gomes I don’t know about you, but I’m officially obsessed with the Olympics. It’s powerful to watch the world’s top athletes come together—despite differences in global politics, race, or religion—to compete in an athletic arena. The results?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Link, Marketo] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    For a double opt-in, a new name fills out a web form and then a confirmation email is triggered with a link to confirm the email address. While emails with these subject lines might be opened by your subscribers out of curiosity, more likely than not the the links within won’t be clicked on. While clear Bad A/B Testing Decisions.
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Link, Marketo] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We have a fairly streamlined process here as far as creating content goes,” ThinkWarwick Founder Jacob Warwick said. Storyhackers: Large Global Brands & Fortune 500 Clients.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Link, Marketo] Introducing the Definitive Guide to Social Media Marketing
    Links from other websites back to an organization’s website serve as proof-points and indicators to the search engine algorithm that your website offers relevant content around your pool of keywords. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Link, Marketo] The Field Marketer’s Pocket Dictionary: 7 Terms You Need to Know
    We do that often here at Marketo with luncheon series, roadshows, webinar series, and more. Author: Stacey Thornberry Acronyms are abound in this digital age–from BRB to SMH to LOL (which my dad uses from his generation for “little old lady”)–we are constantly thrown terms we may or may not know. Myself? BEO: Banquet Event Order. Guarantee.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Link, Marketo] Getting Started with Video for Lead Generation
    This allows you to factor in the videos your prospects watched into your lead scoring, create smart lists based on viewing data, and send out emails with integrated video links. Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. Here are four steps to set up your videos for lead generation : 1. Prepare
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 5, 2016
    [Link, Marketo] The Beginner’s Guide to Negotiating Without the Scare Factor
    The Beginner’s Guide to Negotiating Without the Scare Factor was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Beginner’s Guide to Negotiating Without the Scare Factor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They want the details.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Link, Marketo] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Link, Marketo] 5 Core Components of a Successful ABM Strategy
    Core Components of a Successful ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Core Components of a Successful ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover “Narf!…What Organization size.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Link, Marketo] [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes
    Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 1, 2016
    [Link, Marketo] Get Scrappy: 7 Tips for Smarter Digital Marketing
    Recently, I hosted a webinar with Marketo on how to create a smarter digital marketing strategy that allows you to optimize your campaigns, even with a tight budget or resource constraints. Author: Nick Westergaard Digital marketing isn’t going anywhere. What does it mean to be scrappy? Being both efficient and effective.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Link, Marketo] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Before I get into the details of how you can use the new Offline Conversions API with Marketo, let’s start with some basics. Have you set up Facebook Lead Ads within Marketo yet? I’d love to hear your use cases in the comments below!
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Link, Marketo] SnapWrap: The Future, Live Streaming, Brands, and More!
    If you read something that you want to see in the next roundup, send an email with a link to tdevoto@snapapp.com. Kevin George, Marketo. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Keeping up with all of the latest news on your own is tough, so let us do all the research for you. The year is 2026.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 28, 2016
    [Link, Marketo] Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
    Alexandra Nation spoke to this in her recent blog about women in tech and how groups of saleswomen (and men) support each other within Marketo. Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. CRACK!!! Don’t Make It Weird. So, my advice?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Link, Marketo] How to Find a Marketing Automation Platform That Grows With You
    How to Find a Marketing Automation Platform That Grows With You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Find a Marketing Automation Platform That Grows With You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Link, Marketo] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    In May, Matt Heinz, of Heinz Marketing , debuted his book Full Funnel Marketing during the Marketo Marketing Nation Summit, and now the book is available to marketers everywhere as a free download. Below, read our interview with Matt Heinz and click the links at the bottom for further reading on full funnel marketing. With MQLs?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Link, Marketo] Do You Need to Worry About CAN-SPAM Lawsuits?
    Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo. The verification process for Spam Arrest involved senders being sent a link to a verification page, where they could click a “verify” button and agree to a two-paragraph “Sender Agreement”. How CAN-SPAM Works, and What it Requires. Wrong. .
  • MODERN B2B MARKETING  |  MONDAY, JULY 25, 2016
    [Link, Marketo] [Ebook] 3 Best Practices for Your Mobile Marketing Strategy
    Ebook] 3 Best Practices for Your Mobile Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 3 Best Practices for Your Mobile Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How can they do it?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Link, Marketo] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Use links that serve a specific purpose. Moreover, with the prevalence of phishing activities, adding a link or email where they can report unauthorized password requests strengthens your credibility. This This order confirmation email from Fitbit includes a receipt and link to check the order status in real-time. Trigger away!
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Link, Marketo] Top 10 Marketing Automation Mistakes
    Not changing default email domain to properly brand tracking links. Platforms vary, but broadly speaking a marketing automation platform will take whatever tracking links you put in an email and automatically rebrand it to one that reflects its own server. Not having a larger strategy/plan for how you plan to use the platform.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Link, Marketo] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Are You Making Some of the Biggest Mistakes in Digital Marketing? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Those are some tough lessons. Analysis Paralysis. How great is that? Tunnel Vision.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Link, Marketo] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Tune into our webinar with our resident scalability expert, Chris Pooley, Principal Solutions Architect at Marketo, to learn the ins and outs of  Selecting a Marketing Automation Solution that Scales. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2016
    [Link, Marketo] 4 Scrappy Content Hacks for Your Marketing Toolbox
    Scrappy Content Hacks for Your Marketing Toolbox was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Scrappy Content Hacks for Your Marketing Toolbox appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nick Westergaard Content is king!
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Link, Marketo] Breaking Down the Fundamentals of Account-Based Marketing
    For example, at Marketo, some of our top tier accounts receive direct mail from us while our tier 2 accounts do not. 5. Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [Link, Marketo] Your Buyers Are Basically Pokémon, So Level Up
    Your Buyers Are Basically Pokémon, So Level Up was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Your Buyers Are Basically Pokémon, So Level Up appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And I’m not alone. It was installed on 10.8
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Link, Marketo] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey  was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey  appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Link, Marketo] 5 Ways to Win with Web Personalization
    Link clicks on a web page:  Links on your website could be considered calls-to-action. They can be used as a stepping stone to guide visitors down a strategic buying path—each link building on the previous. It can sharpen the tools in your belt and help you attract the exact audience that you want. Location, Location, Location.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2016
    [Link, Marketo] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Link, Marketo] How to Unlock the Full Potential of Your Customer Base
    How to Unlock the Full Potential of Your Customer Base was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Unlock the Full Potential of Your Customer Base appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Target your best sources of growth. 
  • MODERN B2B MARKETING  |  FRIDAY, JULY 8, 2016
    [Link, Marketo] There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation
    Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore. The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. In the past, technology and marketing often had opposing business constraints and objectives. Pull counts based on audience criteria. The result?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Link, Marketo] Q&A: The Big Email Marketing Questions Answered
    Author: Dave Chaffey I recently participated in a Marketo webinar on  Key Email Trends European Marketers Need to Know  (that really  all marketers   need to know). We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. Then, trigger follow-up communications accordingly.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Link, Marketo] What’s New in Social? Platforms Are Raising the Bar on Personalization
    You can add emojis, text, and stickers, view and share links, and share multiple photos at once. Platforms Are Raising the Bar on Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s New in Social? With 2.3 Twitter: #Stickers and Video Length. Coming soon!
  • MODERN B2B MARKETING  |  TUESDAY, JULY 5, 2016
    [Link, Marketo] More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation
    At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. would also like more Amazon Prime boxes and more NBA playoffs. More leads? You bet!
  • MODERN B2B MARKETING  |  FRIDAY, JULY 1, 2016
    [Link, Marketo] You’ve Got Mail: 5 Things Your Subject Lines Are Missing
    You’ve Got Mail: 5 Things Your Subject Lines Are Missing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post You’ve Got Mail: 5 Things Your Subject Lines Are Missing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. We have it!”
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Link, Marketo] Is Your SEO Actually Working? 3 Ways to Find Out
    Marketo marketing software”—whereas non-branded traffic is from keywords that do not—e.g. Ways to Find Out was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is Your SEO Actually Working? The team members in the trenches are monitoring rankings, bounce rates, engagement, etc.,
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Link, Marketo] How to Create a Lean, Mean Content Creation Machine
    At Marketo, we go through a content request process every quarter, which we use to populate an editorial calendar that balances the assets requested with the content team resources and maps to our company goals. Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? But you know what?
  • BIZIBLE  |  TUESDAY, JUNE 28, 2016
    [Link, Marketo] How We Created Our First B2B Virtual Reality Video Case Study
    We recorded a 360/VR case study video with our partner Perkuto at Marketo Summit. Then on your phone, open this link to our VR case study on Youtube , and click the Cardboard icon, which looks like this: You’ll be prompted to place your camera in the Cardboard viewer and then watch away. We love creating new things. Conclusion.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 28, 2016
    [Link, Marketo] There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption
    Just last month at Marketo’s Marketing Nation Summit, our President and CEO Phil Fernandez and our CMO Sanjay Dholakia spoke about Tomorrow’s Marketer and how imperative it is that the CMO partners with the CEO and CIO to enhance the customer experience and drive growth like never before. Partner with your CIO. Modern Marketing b2b Consumer
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2016
    [Link, Marketo] Marketers, Are You a Shark or Whale in the Marketing Ecosystem?
    ABM solutions, whether from a specific vendor or within a complete marketing automation platform, like Marketo’s, enable both marketing and sales teams to get a 360-degree account-level view and aggregate the engagement and actions of leads within a specific account. Author: Vyoma Kapur Welcome to Shark Week! Inbound vs. Outbound.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Link, Marketo] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Bed Bath and Beyond, for example, sends 20% coupons to their subscribers and asks them to text ‘resend’ if they need the link again. This Does the image link properly? For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Link, Marketo] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Calculate the Customer Value.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Link, Marketo] 5 Lifelong Business Lessons I Learned from Nordstrom
    At Marketo, I place a high premium on shadowing sales calls and debriefing immediately after the call concludes: what went well and what could have gone better. As a company, many of our product enhancements and features come directly from our incredible community of marketers who vocally tell us how they want to see Marketo iterate. As
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Link, Marketo] Attribution Matters: Demystifying Social ROI in B2B Marketing
    If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. Here’s a peek at what that looks like using the Hootsuite integration for Marketo (of course, your exact solutions may differ): 2. In Marketo, you can run the Program Analyzer to see which channel drove the highest ROI.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Link, Marketo] Get Your Blog On: 4 Steps to Blogging Success
    Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! At Marketo, we publish a blog every weekday and on select holidays. Author: Elaine Ip To blog or not to blog, there is no question. Darn it, Google  you win again.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Link, Marketo] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Why You Can’t Afford to Gamble with Your Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why You Can’t Afford to Gamble with Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Don’t “Let It Ride” with Lists.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Link, Marketo] Guide Your Buyers Through the Customer Journey with Social Media
    Here at Marketo, we use our platform to track the number of leads our paid social campaigns generated that become actual customers. Author: Lisa Marcyes The customer journey has changed. Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. The Many Roles of Social Media.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Link, Marketo] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    Things move fast here at Marketo, too. Marketo has grown at a pace only matched by some of the best in the industry, and change is still a constant. Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. We move fast; we learn and adjust even faster.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Link, Marketo] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    CMO Spotlight: 3 Trends That Will Drive Digital Transformation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post CMO Spotlight: 3 Trends That Will Drive Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Digital transformation.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Link, Marketo] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    The system applies sophisticated matching to unify contact data and to link contacts to accounts. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Then I saw ZenIQ. It also places a tag on the company Web page to capture visitor behavior directly.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Link, Marketo] If Marketing Metrics Are Driving You Crazy, Read This
    The example below shows how a webinar program is tracked in Marketo (although you can use another marketing automation system to do this). Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. It’s Not About ONE Metric .
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 10, 2016
    [Link, Marketo] How to Beat Dunbar’s Number with MarTech
    How to Beat Dunbar’s Number with MarTech was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Beat Dunbar’s Number with MarTech appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing Automation. Referral Automation.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Link, Marketo] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    Ways Marketing Automation Helps Higher Ed Marketers Succeed was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Increased Customer Autonomy.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Link, Marketo] Get Back on the Road After Sending the Wrong Email
    In the many years of working with marketers at Marketo, Business Consultants like myself have been called in to fix many of these road trip-like blunders. At Marketo, we don’t consider marketers battle-tested until they can overcome sending an incorrect email. Do all the buttons and links hyperlink to the correct URL?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Link, Marketo] 3 Steps to Mobile App Personalization
    Armed with this knowledge, you can provide personalized messaging that deep links to different places within the app, serving your users with content that is the most relevant and interesting for them, which can result in greater user loyalty and retention. Here are three things to keep in mind on your journey towards app personalization: 1.
  • CHIEFMARTECH  |  MONDAY, JUNE 6, 2016
    [Link, Marketo] Big deals for Marketo and Demandware, but what do they mean?
    Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.” billion. What do you think?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 6, 2016
    [Link, Marketo] The Serious Takeaways from Sirius Decisions
    For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing. As you might expect, SiriusDecisions did not disappoint. If you weren’t able to make it out to Tennessee, it’s OK. The answer? Just get started.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Link, Marketo] 3 Ways to Grow Your Business With User-Generated Content
    Ways to Grow Your Business With User-Generated Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Grow Your Business With User-Generated Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let Your Customers Do the Talking.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Link, Marketo] How To Measure A B2B Social Media Program
    A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. My colleague Justina just wrote about how B2B marketers can leverage social media for SEO link building and content visibility. Overall inbound links acquired via social media activity. Email, the website, and SEO. Social
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 2, 2016
    [Link, Marketo] 7 Marketing Automation Predictions: A SiriusDecisions Roundup
    Some marketing automation platforms, like Marketo, have already jumped on board and are incorporating these capabilities. This is a core component of Marketo’s account-based marketing strategy and helps us improve the effectiveness of our programs. Most marketers are familiar with marketing automation; in fact, you may already use it.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 1, 2016
    [Link, Marketo] How to Keep Your Cool and Put Out Fires at Events
    How to Keep Your Cool and Put Out Fires at Events was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Keep Your Cool and Put Out Fires at Events appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Overprepare. Or are you? Expect the Unexpected.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 31, 2016
    [Link, Marketo] 3 Easy Tactics to Get Personal with Your Audience
    What links do they click on? Easy Tactics to Get Personal with Your Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Easy Tactics to Get Personal with Your Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Go Beyond Names.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Link, Marketo] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But can you afford to skip SEO?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Link, Marketo] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. Send Timely, Relevant Responses. Content Matters.
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