• MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Link, Marketo] Your Enterprise’s (Almost) Unfair Competitive Advantage
    'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Eighteen months after implementing Marketo’s solution, Bio-Rad has grown to be a marketing leader in its space. Often, I encounter hesitance to embrace the new paradigm.
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Link, Marketo] Top 6 Content Marketing Takeaways from Marketo Summit
    'As a Marketo Summit newbie, I was pretty pumped to be heading to San Francisco with the Vidyard team last week. Content Marketing Manager at Marketo and author of Lead Generation for Dummies , Dayna Rothman, led a packed session about two challenges I’m sure all content marketers can relate to: 1. Dayna’s advice? Agreed.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Link, Marketo] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    Here’s How to Convert Those Users into Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Freemium offerings allow prospects to download simplified versions of the product – for full functionality, the user must become a customer. So how can you make that happen? Marketing Automation
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Link, Marketo] If You’ve Got It, Use It (Data, That Is)
    Custom Links : Not only did Fandango personalize the email with the actual name of the movie we just watched (as opposed to simply “the movie”), the link pointed me directly to the page where I could review the movie. While this sounds obvious, too often links take clickers back to a generic page where they have to search.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Link, Marketo] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Swap blogs, links, and invite them to speak on webinars and at events. Marketo has a robust influencer marketing program; we work hard to create relationships with experts in our industry and our customer champions. Marketo uses memes in social campaigns to generate additional engagement. Going Guerrilla. What is a meme? Voilà!
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Link, Marketo] Marketing Trend Watch: 2014 Planning Survey
    To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Where should you invest your budget?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Link, Marketo] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. From links to endorsements —in the past, links where associated with bad, spammy SEO.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Link, Marketo] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Her basic take?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Link, Marketo] Tear Down This Wall Between Ad Tech and Marketing Automation
    Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation.  Enter the Marketo and Acxiom Partnership. 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” Broad reach. 
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Link, Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Ready for it? Marketing has changed a lot recently.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Link, Marketo] [Infographic] Marketo’s Marketing Nation Summit 2014 Map
    'Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for  Marketo’s Marketing Nation Summit 2014 ! Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! That’s why we created this handy infographic map! View the infographic in a new window here. Event Marketing Infographic
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Link, Marketo] Innovation in the Nation
    It’s the week that the Nation – the Marketo Marketing Nation – comes together in San Francisco to learn, listen, and collaborate together to continue to reshape the very foundation of marketing. Welcome to the 2014 Marketo Marketing Nation Summit. Our mission at Marketo is to turn this on its head. Phil Fernandez.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Link, Marketo] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman As a smart marketer, you have probably considered a marketing automation solution for your business. Or multiple business units?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 3, 2014
    [Link, Marketo] Everyone Loves Free Frozen Yogurt, or, The Perfect “We Miss You” Email
    Some solutions (like Marketo – wink, wink) can even track how anonymous visitors are interacting with your website and mobile devices and serve up personalized marketing content in real-time. The link within the email should direct me to their products page. 'Author: DJ Waldow Everyone has vices. Ice cream. What can I say? That’s it.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Link, Marketo] How For-Profits Look to Non-Profits for Marketing Inspiration
    How For-Profits Look to Non-Profits for Marketing Inspiration was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals. Watch the video on YouTube here.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Link, Marketo] The Definition of Omni-Channel Marketing – Plus 7 Tips
    Even though I’ve quoted several mega-brands, platforms like Marketo make these approaches accessible to companies of all sizes. The Definition of Omni-Channel Marketing – Plus 7 Tips was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What is Omni-Channel Marketing? Measure Everything!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 31, 2014
    [Link, Marketo] How to Own Your Next Presentation
    a group of Marketo employees recently attended a delivery skills training session with the spectacular Rexi Media. For example, I recently gave a webinar about keeping your content marketing fresh, which is something we think about a lot at Marketo. When you speak to a room full of people, do you make enough (but not too much!)
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Link, Marketo] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel. More Tips!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 27, 2014
    [Link, Marketo] The State of Marketing Automation Trends 2014 [Infographic]
    'Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Please use the HTML code below to embed this graphic.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Link, Marketo] What Raising a Toddler Can Teach You About Engagement Marketing
    As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. What Raising a Toddler Can Teach You About Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Listen.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Link, Marketo] Marketo Announces Japan Expansion
    And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands. The same is true in business.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Link, Marketo] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    We included the dates, hashtag, and registration link so that when people look at our Twitter page, all the information they need about The Marketing Nation Summit is right in front of them: At Marketo, we create customized visuals for social profiles every time we implement a launch. Feel free to share in the comments below!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [Link, Marketo] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Real-Time Personalization is Simpler Than You’d Think was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Telem If you’re in marketing, you’ve probably heard a lot about personalization lately. So how can this help you, as a marketer? Who Do I Personalize For?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 21, 2014
    [Link, Marketo] How to Lean into a Partner Ecosystem
    'Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs? So what next?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 20, 2014
    [Link, Marketo] Why Marketing Automation, Why Now?
    first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Using Marketo, you can clone whole programs (email, landing pages, etc.) In my current role, I use Marketo daily to evaluate marketing programs and their performance. Using Marketo, I can pull this data easily.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 19, 2014
    [Link, Marketo] How to Find New Customers (for your business!)
    Originally sponsored by Marketo , we no longer share information with them. Just click this link.  'With sales struggling to uncover qualified sales opportunities, this great white paper is your lifeline. How to Find New Customers is the popular white paper on B2B demand generation. How to Find New Customers. HTFNC_BR.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Link, Marketo] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
    'Author: Maggie Jones The Marketo Marketing Nation Summit 2014  is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. MARKETO ANALYTICS 101. GET DOWN at THE MARKETO MARKETING NATION GALA. along San Francisco’s beautiful Embarcadero. Register here
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Link, Marketo] Why I Hate Tuesdays
    Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. Why I Hate Tuesdays was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Link, Marketo] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    As a very basic example of how Marketo does this, take a look at how we customize our website homepage for visitors, using data from our marketing automation tool combined with real-time personalization. The email’s banner includes an embedded link, inviting contacts to visit the dealer’s website. Persona based marketing tools.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Link, Marketo] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    nice, simple, pre-written tweet, complete with a link to my Fitbit profile and hashtag for easy tracking. As we often say at Marketo, when it comes to email,  it’s about conversations, not campaigns. 'Author: DJ Waldow “In 2013, you traveled 543 miles. That’s more than the length of the Serengeti. Fantastic!”. mean, right? Grrrr.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Link, Marketo] Why You Should Shift Your Content Marketing Focus to ROI
    Including internal site links within your blog posts and social campaigns will also increase web traffic. Why You Should Shift Your Content Marketing Focus to ROI was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It’s time to put those priorities at the top of your list.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Link, Marketo] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    Here’s A Key Mistake That Many Marketing Automation Buyers Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. For example, for a database of up to 100,000 contacts, most vendors charge somewhere between $2,900 to $3,995 a month. It’s About the Value of Your Tools, Not the Cost.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Link, Marketo] Mad Libs: My Best Marketo Marketing Nation Summit Ever
    'Author: Dayna Rothman Marketo’s Marketing Nation Summit is less than 30 days away, and if you’re anything like us, you’re already in round-the-clock preparation mode for the best Summit ever. Tweet us ( @Marketo ) with the results of your best Marketing Nation Summit ever! View the infographic here. Event Marketing
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Link, Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo:  Let’s Get Visual! Take a look at Marketo’s Facebook page  to see social photo sharing in action. 'Author: Heidi Cohen Is your content marketing like spinach? Humans are visual.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 10, 2014
    [Link, Marketo] The Secret Email Marketing Checklist
    Below are just a few examples of Marketo’s best practices/style guides for each component. At Marketo, we present one another with our “Fail of the Week”. Is the Marketo logo properly linked? The Secret Email Marketing Checklist was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 7, 2014
    [Link, Marketo] How to Land a Rockstar Intern…and Do Some Good in the Process
    As Chief Information Officer at Marketo , I’ve watched youth unemployment rates soar with growing concern. That’s why, when I first heard about Year Up , I knew that Marketo had to get involved. Year Up and Marketo. On a professional level, Year Up helps solve a huge staffing problem for technology leaders like Marketo.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 6, 2014
    [Link, Marketo] When Sales “Intelligence” is Actually Sales Interruption
    And when a company puts a lot of work into creating a highly differentiated tool, like Marketo Sales Insight for instance, this drives a product marketer mad.  When Sales “Intelligence” is Actually Sales Interruption was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. This is good. 
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Link, Marketo] [Infographic] Why Upworthy Has Won the Internet and You Can Too, or, You’ll Never Believe How This Website Started By So Few People Got So Huge
    'Author: Dayna Rothman Viral publisher Upworthy has changed the internet forever. Whether you find their provocative headlines annoying or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Upworthy takes often under-exposed news stories, and makes those stories both viral and shareable. The headline.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Link, Marketo] Stay in Compliance: What Marketers Need to Know About ePrivacy Law
    Marketo recently hosted a webinar on this very subject, called ePrivacy Law Marketers Need to Know. To answer some of the most pressing questions, we’re turning this blog post over to Duncan Smith (CEO, iCompli) and Autum Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) for their input. DUNCAN : Yes.  DUNCAN: The jury’s out!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 3, 2014
    [Link, Marketo] Is Your Company a Life-Long Partner, or a Short-Term Fling?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen Five years I ago, I fell in love with a body wash. Our romance began when one of the most captivating commercials I had ever seen came on:  Old Spice’s now-famous “Your Man Could Smell Like” body wash ad. Do You Meet My Needs?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Link, Marketo] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    At Marketo, we don’t pick fights with our competitors, but we do pick fights with the problems our customer base of marketers face every day. Brand Loyalty isn’t Dead – Don’t “Buy” the Hype was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Which features did I need?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Link, Marketo] Where B2B and B2C Blur: A Lesson from the Polar Vortex
    In fact, the marketing automation campaign was so successful that this network now uses Marketo’s software throughout its entire customer communication lifecycle. Where B2B and B2C Blur: A Lesson from the Polar Vortex was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Modern Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Link, Marketo] Marketing Operations Triage: The Art of Getting Stuff Done
    Marketing Operations Triage: The Art of Getting Stuff Done was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Veronica Holmes If you’re a marketer, two things in your life will be guaranteed: 1) people will ask you to do a lot  of things, and 2) you won’t be able to do them all.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Link, Marketo] More Eyes on Your Video – How and Where to Share
    One popular workaround is to include a screenshot of the splash screen of your video, which then links to a video embedded on a landing page. If you don’t want to build a landing page, you can use this method to link to your video wherever it is hosted. Here are two different videos posted to Marketo’s Facebook page.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Link, Marketo] How to Extend Your Reach and Get More Leads with Paid Email Programs
    As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. Gain Trust. Therefore, your affiliation gives you credibility.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Link, Marketo] When Influencer Outreach Crosses the Line – And How to Cross Back Over
    Part of my role as Marketo’s digital marketing evangelist is to manage influencer relations. But while my job is to create “more Marketo content,” my passion is building real, face-to-face relationships with some of the smartest, most influential (and some of the nicest) people in the marketing space. 'Author: DJ Waldow I love people.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Link, Marketo] Here’s How to Make Your Website As Personalized as Your Email
    For example, you can tell whether a visitor came from Facebook, an organic search, or an email link. For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. And they expect your marketing messages to cruise right along with them. Location.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Link, Marketo] The 5 Pillars of a Successful Sales Pitch
    During my time at Marketo (more than four years), I’ve taken many notes on the tactical traits of our best performing Sales Account Executives (AEs). The 5 Pillars of a Successful Sales Pitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. On the flip side, listen to your prospects. Sale
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 18, 2014
    [Link, Marketo] [Infographic] Leveraging Snapchat for Brands
    'Author: Dayna Rothman Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. But is Snapchat an application that brands can use successfully to reach their target audiences? View the infographic here. Social Media
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Link, Marketo] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Link, Marketo] Why Lead Nurturing is an Art AND a Science
    If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Why Lead Nurturing is an Art AND a Science was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In other words, it’s both an art and a science. The Art Side. Editing skills.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Link, Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Here are 10 new examples of highly valuable marketing campaigns. Genius!
  • VIDYARD  |  THURSDAY, FEBRUARY 13, 2014
    [Link, Marketo] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
    Ultimately, however, everyone linked back to very clear value statements outlining why the Video Marketing Platform is so different. 'Hello Vidyard community! While it seems like a fairly simple question, the more people I asked, the more complex ideas I was exposed to. Ask a marketer and you’ll get one answer. ROI is the ROI.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Link, Marketo] How to Win Valentine’s Day the Marketing Way
    Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Upload the video to YouTube and send him/her a link, or send the video via email. Fab Capodicasa works for Hoosh Marketing, a Marketo agency partner specializing in B2C and Marketo Training. The best part? Nurturing.
  • THE POINT  |  TUESDAY, FEBRUARY 11, 2014
    [Link, Marketo] Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora
    'Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On. HS] What’s the key problem that Captora solves?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Link, Marketo] The Role of Voice Broadcasting in Marketing for Lead Nurturing and Customer Retention
    'Last Friday I received a recorded voice broadcast in my office voicemail box from Marketo co-founder and VP of Marketing Jon Miller. But when I listened to the Marketo voice broadcast I wasn’t annoyed at all. In other words, his voice broadcast was relevant to me, and as a Marketo customer, I appreciated receiving it.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Link, Marketo] An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads
    'Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The Campaign. mean, who wouldn’t want a car?!
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Link, Marketo] How Personalized Retargeting Can Optimize Your B2B Ads
    How Personalized Retargeting Can Optimize Your B2B Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. 5)   Target the Accounts that Matter.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Link, Marketo] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    Marketo is currently using their Facebook page to promote The Marketing Nation Summit , using a cover photo CTA. Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So you’re done, right? Wrong. So wrong. Here we go!
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Link, Marketo] Aim High (But Not Too High): How to Set Goals You Can Meet
    Aim High (But Not Too High): How to Set Goals You Can Meet was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Amy Guarino I’m often asked the following question by marketing agencies: “When it comes to results, how do I set reasonable expectations with my client?” Step 2:  Get specific.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 5, 2014
    [Link, Marketo] 6 Must-Have Website Calls-to-Action that are Sure to Convert
    At Marketo, we display our phone number in our header, embed a “Contact Sales” form in our product pages, and display a “Contact Us” button (which links to a landing page) on every page of our site. 'Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Link, Marketo] Why a Customer-Obsessed Culture is About More than Persona Marketing
    Why a Customer-Obsessed Culture is About More than Persona Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Corinne Sklar So you  have your database segmented by persona, and you’re running email campaigns. Good work! Have you armed employees to get intimate with customers ?
  • VIDYARD  |  TUESDAY, FEBRUARY 4, 2014
    [Link, Marketo] How to use Video Marketing to Generate Leads
    One option is to create a landing page requiring an email address or other information prior to full version content on the redirect link. YouTube allows you to set text-based annotations anywhere in your video, and you can use these to get viewers to subscribe to your channel, or link them to other content you want them to view.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Link, Marketo] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
    In Marketo, an “exhaustion” graph tells you how many conversations need to be refueled, and how much mileage is left on the others. All of this is possible with Marketo’s Customer Engagement engine , a solution that allows marketers to deliver engaging, relevant dialogues with prospects and customers. By The disadvantage?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Link, Marketo] More New Systems Challenge the Marketing Automation Status Quo
    SharpSpring has built an exceptionally simple interface, featuring a single “new” button to add any type of object, screen overlays to illustrate available features and link to instructional videos, and real-time display of emails and forms as they are built. Although this approach is popular, there are others. Here are a few options. to $9.99
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Link, Marketo] 6 Lead Generation Tips from 6 Really Really Smart Human Beings
    Lead Generation Tips from 6 Really Really Smart Human Beings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. That’s right — our ninth. Wow, right?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Link, Marketo] How to Win at LinkedIn Sponsored Updates
    Here’s a recent Sponsored Update from Marketo: But although these ads were introduced in July, many companies have yet to crack their code. After months of trial and error at Marketo, we’ve learned a few best practices worth sharing. 'Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? You can.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Link, Marketo] The CMO Six-Pack: How to Pump Up Your Pipeline
    Recommended Solution: Marketo. Join us on Wednesday for a joint webinar with Hootsuite, InsideView, and Marketo: A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model. The CMO Six-Pack: How to Pump Up Your Pipeline was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Link, Marketo] Long Live the Music Video! Marketo Debuts “Gotta Get Lead Generation”
    'Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Gonna use multi-channel with a link to everything. Marketo Debuts “Gotta Get Lead Generation” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Link, Marketo] 28 (of the) Best Business Blogging Guides and Tips of 2013
    Yvonne Lyons reveals “34 things that could be keeping your posts from getting traction and making the jump from good to remarkable,” such as errors / lack of editing, choosing a topic that’s been “done to death,” and having no links within the post to your own site—and how to fix each problem. by jeffbullas.com.
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Link, Marketo] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Link, Marketo] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    One of a marketing report’s most important functions is the link between revenue and the campaigns responsible for generating that revenue. Let’s say that at Marketo, a new lead is generated based on a response to a specific pay-per-click campaign. However, using reports generated by your CRM presents a number of problems.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Link, Marketo] Are Your Leads Ready to Buy? 5 Crucial Ways to Score Your Leads
    Email interactions: Last, but certainly not least, if a lead clicks a link in an email, their lead score should increase. For more information about lead scoring, check out Marketo’s Definitive Guide to Lead Scoring. Lead scoring is the process of assigning a score to leads , which ranks them by their readiness to buy.
  • SAZBEAN  |  WEDNESDAY, JANUARY 22, 2014
    [Link, Marketo] Why Phone Calls Are Important to Email Marketing Metrics
    Marketo has a great article with more detail on why phone calls are important and what metrics to look at… Inbound phone leads are different. 2012  BIA Kelsey Group study  found that inbound callers are 10 times more likely to make a purchase than leads that simply clicked a link.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Link, Marketo] How to Define the Lead of Your Company’s Dreams [Infographic]
    'Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry? View the infographic here. Demand Generation
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Link, Marketo] How to Give a Promotion You Won’t Regret
    At Marketo,  our data shows that internal hires to our sales team often ramp faster than outside hires. For example, at the beginning of each year, Marketo looks to our top performing Sales Development Reps, with the intention of promoting some to quota-carrying Account Executives. Account Executives (or AEs) actually close the deals.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Link, Marketo] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
    Marketo also loves social media, but not necessarily for the same reasons I do. At At Marketo, we love how social media allows us to get closer to our customers, prospects, fans, and advocates. In fact, at Marketo we use social media to make every campaign social. For Marketo, social media is a lead generation machine.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 20, 2014
    [Link, Marketo] Why You Should Include Phone Calls in Your Email Performance Metrics
    Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. 2012 BIA Kelsey Group study found that inbound callers are 10 times more likely to make a purchase than leads that simply clicked a link. Because of mobile click-to-call links.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Link, Marketo] 9 Signs You’re Ready to Adopt Marketing Automation
    'Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Signs You’re Ready to Adopt Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Sign #2: Inability to Scale.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Link, Marketo] Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014
    Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon! Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Link, Marketo] The Definitive Guide to Lead Generation
    In fact, according to a recent benchmark study by Marketo, companies with mature lead generation practices achieve better sales productivity and higher revenue growth. The Definitive Guide to Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But how do you get started?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Link, Marketo] 5 Internal Processes to Make You a Marketing Automation Superhero
    really like this checklist from Marketo focusing on deliverability and creative. It is so easy to forgot to check certain things if you are in a hurry, standardized checklists, whether internal or the one like Marketo provides, are critical to ensure that all of your boxes get checked. 3) Keep it In Check! No Hulk Smash! 4) Test!
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Link, Marketo] Evolution of the Selfie-Obsessed Generation [Infographic]
    Brought to you by Marketing Software by Marketo. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman 2013 was the year of the selfie. selfiesforlife, #therecanneverbetoomany. Modern Marketing
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Link, Marketo] Evolution of the Selfie-Obsessed Generation [Infographic]
    Brought to you by Marketing Software by Marketo. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman 2013 was the year of the selfie. selfiesforlife, #therecanneverbetoomany. Modern Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Link, Marketo] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
    ve actually had our product managers simply sit behind me and watch me while I work in Marketo (don’t worry, this isn’t an everyday occurrence). What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Link, Marketo] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
    ve actually had our product managers simply sit behind me and watch me while I work in Marketo (don’t worry, this isn’t an everyday occurrence). What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Link, Marketo] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Here’s an example of a landing page created in Marketo, published directly to our Facebook page: 3. Download our ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Segment and trigger based on downloaded content.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Link, Marketo] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Here’s an example of a landing page created in Marketo, published directly to our Facebook page: 3. Download our ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Segment and trigger based on downloaded content.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Link, Marketo] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in  39 of our articles  over the past few years). That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Link, Marketo] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in  39 of our articles  over the past few years). That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Link, Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Link, Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Link, Marketo] The Top Marketing Automation Posts of 2013
    Marketing Automation 101 by Jon Miller, Marketo. Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. What Physics Taught Me about Marketing by Jon Miller, Marketo. Here they are: 1. 
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Link, Marketo] The Top Marketing Automation Posts of 2013
    Marketing Automation 101 by Jon Miller, Marketo. Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. What Physics Taught Me about Marketing by Jon Miller, Marketo. Here they are: 1. 
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Link, Marketo] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. At Marketo, we do this with our Customer Engagement engine , which places each potential (or current) customer on a suitable track. What is “Customer Obsession”?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Link, Marketo] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. At Marketo, we do this with our Customer Engagement engine , which places each potential (or current) customer on a suitable track. What is “Customer Obsession”?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Link, Marketo] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. Basically, Ms.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Link, Marketo] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. 1 full-time employee).
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Link, Marketo] How a “Soft Launch” Can Help You Launch Marketing Automation
    'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. Then he dropped the question: “So, when should we launch Marketo?”. This involved transferring more than a hundred forms from the old to the new system. Not in the least.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Link, Marketo] How a “Soft Launch” Can Help You Launch Marketing Automation
    'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. Then he dropped the question: “So, when should we launch Marketo?”. This involved transferring more than a hundred forms from the old to the new system. Not in the least.
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