• MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Link, Marketo] The Marketers First Virtual Event – Are You Ready?
    'Author: Phillip and Lizzy Marketo’s   Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketing to consumers?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Link, Marketo] 4 Things We Learned from the Ice Bucket Challenge
    Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. Things We Learned from the Ice Bucket Challenge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Read on to find out. Personalize Participation.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Link, Marketo] Why You Need an Editorial Calendar for Social
    At Marketo, all stakeholder have access to our social editorial calendars. At Marketo, we use this approach in email marketing, on our blog, and especially in social, because it allow you to find common ground with your audience — common ground besides  that fact that they might one day buy your products. Using Social Media
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Link, Marketo] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    Reasons You’ll Drive Better (and More) Leads with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Seth Lieberman Many marketers feel like the engine is always running. You probably already know about leveraging your marketing automation with interactive content.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Link, Marketo] 10 Blogs to Bookmark: Social Marketing Edition
    10 Blogs to Bookmark: Social Marketing Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Visual!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Link, Marketo] 1+1=3 – How Partner Marketing Defies the Laws of Math
    At Marketo, I manage and develop communications with our LaunchPoint partners, grow our ecosystem, and help these organizations make the most of our partnership. 1=3 – How Partner Marketing Defies the Laws of Math was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why Partner Marketing Works.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 19, 2014
    [Link, Marketo] Marketing Engines as a Game-Changing Strategic Advantage
    You have to go to half a dozen different systems to get a consolidated report linking sales revenue back to their marketing sources across social media, web content, lead nurturing e-mails, and on and on. Marketing Engine as Competitive Weapon. More on that later, but first let’s talk about short-term low-hanging fruit…. Phase 1:  Tools.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Link, Marketo] 3 Ways to Justify Your Event Spend
    If you’re hosting a webinar or virtual event, you might want to know how many people commented or asked a question, viewed the follow-up recording, or clicked an internal link. Ways to Justify Your Event Spend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 2) Basic Event Metrics.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Link, Marketo] The Essential 8: Marketing Reports You Need
    Once those opportunities form, you’ll want to use “MOFU,” or “Middle-of-Funnel” metrics to determine whether your programs are worth the investment.Through tools like Marketo’s Revenue Cycle Analytics, you can track metrics like: • Program costs and successes. How much profit was made last quarter vs. last year?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [Link, Marketo] How to get Started with Marketing – Step 2 – Content Marketing
    One of the guests on Marketing Made Simple TV (The show was held up due to my big injury and hospital stay) will be relaunched soon – probably with a new name like Simple Marketing TV , because someone took the old domain and [link] is available.) Click the link to download it for free.). Have Problem. Need Solution. Be careful.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Link, Marketo] Intermediate Techniques to Build a Better Email Marketing Campaign
    Instead of a simple link, for example, create a visually striking button. Place it above the fold (so that most users will see it immediately, without having to scroll down) and make it obvious that the button is a link. The best fit will depend on your firm’s specific needs, but some of the most popular choices include: Marketo.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Link, Marketo] Why Marketing Operations is the Heart of your Marketing Team
    'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team. In my previous role, I’d handled marketing operations and demand generation.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Link, Marketo] How (and Why) to Personalize Content on the Web
    To see how this looks is action, here are twoversions of Marketos home page. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So let’s assume that you, as a marketer, have a finite volume of content that you can create.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Link, Marketo] 6 Ways to Make Guerrilla Marketing Work For You
    Ways to Make Guerrilla Marketing Work For You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. Interested?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 11, 2014
    [Link, Marketo] Meet Generation Z: Marketing’s Next Big Audience [Infographic]
    Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” ” But time marches on, and there’s a new generation in town.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Link, Marketo] 5 Ways to Redefine and Retell your Brand’s Story
    Many sites have confusing layouts and are littered with dead links. Announce any new updates and provide links to your latest blog articles. Be sure your email has buttons that link directly to your social media accounts. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Link, Marketo] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    Here’s where you should look when compiling your list: Your partner ecosystem directory on your company website (like Marketo’s LaunchPoint directory ). How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Link, Marketo] The Lowdown on Native Advertising
    The Lowdown on Native Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour. Basically it’s the “anti-ad”…as an ad. Deep Personalization.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 4, 2014
    [Link, Marketo] Marketing in Higher Ed: How to Improve Your Grades
    Marketing in Higher Ed: How to Improve Your Grades was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But higher ed organizations are now catching up with best-of-breed marketers in other industries — and not a moment too soon. Grade Your Marketing. Optimize marketing spend.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Link, Marketo] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    The company has been laser focused on building an excellent product with rich features and functionality, and they’re now using Marketo to develop their communication, lifecycle marketing, and messaging programs. Marketo LaunchPoint partner Kahuna works with thredUp , an eCommerce company who buys and sells “practically new” clothing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Link, Marketo] Lessons on Locations From Our New Atlanta Office
    'Author: Bill Binch Lately, Marketo’s had Georgia on our minds — specifically, we’ve been thinking about Atlanta, where we’ve just opened a new office. With 40 employees, a great location, proximity to our customers, and an expert team of Marketo veterans, this marks an exciting moment for our company.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Link, Marketo] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. Why Pinterest? Building Your Pinterest Audience. Tweet your pins.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Link, Marketo] 4 Ways to Invest in Your Marketing Career
    Marketo also offers training courses through our University , which run the gamut of marketing-specific skills – everything from leveraging social marketing to building multi-stream engagement programs. Engage on LinkedIn, or tap into the Marketo community. Take a Class. Wish you were more comfortable with public speaking?
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Link, Marketo] Follow Up – My 2014 Content Marketing Predictions
    ” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. One more quick thing.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Link, Marketo] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. The New Rules of Marketing and PR. Highly Recommended.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Link, Marketo] Marketo Goes to College
    Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Link, Marketo] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Ways a Longer Consumer Buying Cycle Can Work FOR You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. Intrigued? 2) Dynamically Deliver Content. 3) Nurture Potential Buyers.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Link, Marketo] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Link, Marketo] 5 Reasons to Invest in Interactive Content
    Reasons to Invest in Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Link, Marketo] How to Double Your Marketing Team…WITHOUT New Hires
    How to Double Your Marketing Team…WITHOUT New Hires was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. Autoresponders. Automatic lead routing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Link, Marketo] 10 Blogs to Bookmark: Content Marketing Edition
    10 Blogs to Bookmark: Content Marketing Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a  huge  number of blogs devoted to the art and science of all things marketing. Up first? Ann Handley.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 15, 2014
    [Link, Marketo] [Report] What Does Demand Generation Mean to You?
    At Marketo, demand generation is deep in the DNA of the whole marketing team – it’s not only a high-level objective, but also an on-going set of activities by which our performance as a marketing function is measured. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But what do you think?
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Link, Marketo] The 3-Step Guide to Better Blogging
    At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. At Marketo, we operate under the theory that no one knows more about implementation than our consultants , for example, and no one knows more about our nurture programs than the guy who built it.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Link, Marketo] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Include a link to a ‘Sign Up / In with Facebook’ page within your app. Ways to Increase Revenue and Engagement with Mobile Apps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Users who do not engage with your app quickly are likely to uninstall and forget you forever. Key Takeaways.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Link, Marketo] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. The prospect watches the video clip but doesn’t click the call-to-action link to watch the full webinar recording. Measure results and ROI. Landing Pages.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Link, Marketo] Real Marketer Stories: What Makes a Great Marketer?
    'Author: Maggie Jones At Marketo, we spend a lot of time around marketers — and I’m not just talking about our  own  marketing department. Tweet to us  @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But my favorite thing about marketers? Modern Marketing
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Link, Marketo] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    The World Cup of Marketing Part 2: Volkswagen vs. Hyundai was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. And if the ratings are any indication, we’re still runnin’ hot – in the U.S. alone, the Brazil/Colombia match pulled in more than 6.4 networks to date. Quick Look at the Facts. Advertising.
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Link, Marketo] Content Marketing Mysteries – How to Find Your ROI Yeti!
    Here is an example of a Facebook campaign in Marketo, which shows the components we designed the campaign to measure – new names, and form fill-outs. a recent asset Marketo created about visual content marketing. To find out, I ran an analysis in Marketo, looking at a specific email send that included the asset as an offer.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Link, Marketo] The Marketing Nation Roadshow [Interactive Map]
    Simply click on the nearest arrow on the map (or just tap, if you’re viewing this on a mobile device), and you’ll see the date of our Roadshow, the exciting speaker you’ll be hearing from, a link to more information, and (just for fun) an interesting fact about each city we’re visiting. RSVP for our Roadshows here!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Link, Marketo] 6 Ways to Make Social Measurable
    Take a look at the screenshot below, which shows a page from Marketo’s website. Registration is the number of people who follow a link to your social profile, and then, once there, fill out a form to receive an offer. Ways to Make Social Measurable was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Link, Marketo] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    Below are 6 immediate ways to get started: Set up interesting moments in your Marketo Instance. Marketing – Make sure you set these up for all moments you think Sales would like to know about – when a user completes a form, opens an email, clicks a link, etc. Outbound marketing – What is that, you ask? Pay Attention to Activity Alerts.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Link, Marketo] The 4 Things Digital Marketers are Missing
    The 4 Things Digital Marketers are Missing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. ROI-Driven Metrics. However, it is possible to measure too much. Willingness to Fail.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 30, 2014
    [Link, Marketo] [IT Best Practices] Finding the Right Marketing Solution
    IT Best Practices] Finding the Right Marketing Solution was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Johnny Cheng Back when I was in IT , my biggest fear was implementing a solution that no one liked – or worse, didn’t end up using. Next step is assessing your needs and requirements.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Link, Marketo] The World Cup of Marketing Part 1: Nike Vs. Adidas
    'Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. Here at Marketo, we’re keeping a close eye on some of the brands duking it out for World Cup marketing supremacy. Will more shoes/beverages/electronics be sold? billion from marketing rights.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Link, Marketo] Be Relevant or Die: The New Nature of Nurture
    Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. But the simple truth? Relevance is the New Game in Town.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 25, 2014
    [Link, Marketo] 4 simple truths about content marketing re-imagined
    While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. Main image Source: [link]. 'Content marketing is still a new field, and it remains dynamic and evolving. Content is king.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Link, Marketo] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Ways a Hashtag Can Drive Your Brand Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. On Topic. Easy to Understand. Unique to Your Brand.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 24, 2014
    [Link, Marketo] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
    Companies that excel in aligned lead nurturing reduce the percent of marketing-generated leads ignored by sales ( from as high as 80% to as low as 25% ) (Source: Marketo) Tweet This Stat. Nurture across multiple channels, and link the sales funnel with the lead nurturing cycle. Tweet this ). In this study, 89.1%
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 24, 2014
    [Link, Marketo] Navigating the Global Digital Ad Landscape [Infographic]
    At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. This means that you can disseminate digital marketing messages halfway around the globe, just as quickly as you can send one to the next town over.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Link, Marketo] What Content Marketing ROI and a Beach in Fiji Have in Common
    You might include an offer for premium content, a request to subscribe to your blog, or maybe even a link to free trial sign-up. What Content Marketing ROI and a Beach in Fiji Have in Common was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Design A Content Experience Optimized for Lead Gen.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 20, 2014
    [Link, Marketo] How Marketers Can Learn to Speak “IT”
    How Marketers Can Learn to Speak “IT” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Johnny Cheng One of my first jobs was as an IT administrator at a tech company. thought of myself as the technology sheriff. policed the policies. secured the security. hated myself.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Link, Marketo] Facebook Stats that Every Social Marketer Should Know
    In addition to arming yourself with a rock solid social media tactical plan (click the link for a comprehensive sample plan, including high-level objectives and granular action items), marketers need to approach their Facebook strategy with the most up-to-date insights and stats. 'Author: Maggie Jones With over 1.23 Social Media
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 17, 2014
    [Link, Marketo] How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]
    'Author: Dayna Rothman We have been hearing a lot lately about “digital influence marketing”, but what is it exactly? And how can you, as a brand, use this strategy? Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Link, Marketo] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    Include an e-signature, links to Twitter, LinkedIn… whatever you decide will demonstrate authenticity. Simple Ways to Make Automated Emails Feel Personal…AND On-Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Sender Personalisation and Brand Ambassadors. Your response rate!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Link, Marketo] Putting it to the Test: Never “Redesign” Your Website Again
    Putting it to the Test: Never “Redesign” Your Website Again was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? The secret? Testing
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 12, 2014
    [Link, Marketo] Social is Coming: If Social Networks Played the Game of Thrones [Infographic]
    'Author: Maggie Jones There’s only one episode left in the fourth season of Game of Thrones , but as fans of the HBO series know well, a  lot  can happen in a single night of viewing (Red Wedding, anyone?). If you’re marketing on social , the rises and falls to power on  Game of Thrones  are all-too familiar. Infographic Social Media
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Link, Marketo] The Future of Digital Marketing is Already Here
    The Future of Digital Marketing is Already Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. Create engaging experiences tied together across channels and time at scale. GtJx_pZjvzc.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Link, Marketo] Mobile Experiences Have a Long Way to Go…How’s Yours?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. My Convenience Affects Your Bottom Line. lot, right? Now amplify that by 10. Mobile Marketin
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Link, Marketo] IT…Marketing’s Friend, or Foe?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez So is the IT department a friend of the marketer, or not? ” At some point – this has to change. Make security inherent and transparent to the user experience. IT needs to be nimble. They need to evolve.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 6, 2014
    [Link, Marketo] Why Sports Websites Don’t Get Me: An Open Letter
    Why Sports Websites Don’t Get Me: An Open Letter was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carl Boehm Dear sports websites, We spend a lot of time together. A You are the first websites that I visit in the morning and the last websites I check at night. I m devoted. That hurts.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Link, Marketo] On Amy Adams, or, Why You Must Post Blogs You Hate
    On Amy Adams, or, Why You Must Post Blogs You Hate was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Scott Yates In the office of BlogMutt, where I work, we have this disagreement about Amy Adams. Half of us love her. count myself in this group, by the way. They find her flat and dull.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Link, Marketo] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
    Introducing Marketo’s Email Lookbook for Spring/Summer 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. Today’s consumers have a lot of expectations.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 3, 2014
    [Link, Marketo] 4 Ways to Make Your Virtual Events Go Off Without A Hitch
    Ways to Make Your Virtual Events Go Off Without A Hitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen Attending all day conferences is becoming less and less feasible, especially as your attendees have more to do. Create a Sponsor Prospectus . Think again. Event Marketin
  • MODERN B2B MARKETING  |  MONDAY, JUNE 2, 2014
    [Link, Marketo] How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
    Marketo describes lead scoring in its Definitive Guide To Lead Scoring as a methodology for ranking leads in order to determine their sales-readiness. If you’re a regular reader of the Marketo blog or any other sources of marketing content, the concept of lead scoring is also not new.  Taste of Being A 10X Marketer. Lead Scoring
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Link, Marketo] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    At Marketo, we actually recommend sending these kinds of emails – often, the shopper just needs a gentle nudge. Had I clicked on any of their links? If this retailer was using a marketing automation platform like Marketo’s, they’d have had the technology to look at my experiences and behaviors across all channels and across all emails.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Link, Marketo] 4 Reporting Features You NEED in Marketing Automation
    You need a platform that links won deals to the marketing activities you have executed. By scoring pieces of content, using a score like Marketo’s Engagement Score , we will have a much better perspective on the outcomes of our campaigns. 'Author: Frank Passantino Every marketing automation platform uses some type of reporting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Link, Marketo] The Missing Link Between Media and Marketing
    Integration between the two is a critical missing link. Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.).
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Link, Marketo] The Best Example of a Human Email…EVER.
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow   “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. Weekly coupon email. Awesome. Amazing. Human.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Link, Marketo] Forget ‘The Bachelorette’: IT + Marketing is the New Romance
    For example, at Marketo we have a dedicated developer to help us with any website related projects. Forget ‘The Bachelorette’: IT + Marketing is the New Romance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Otherwise, marketers only approached IT when the situation was dire.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 23, 2014
    [Link, Marketo] How One Organisation is Becoming More Customer-Focused – and How You Can Too
    How One Organisation is Becoming More Customer-Focused – and How You Can Too was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Aine Dundas I was stumped. As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Modern Marketin
  • MODERN B2B MARKETING  |  THURSDAY, MAY 22, 2014
    [Link, Marketo] The Heavy Hitters of Consumer Content Marketing
    The Heavy Hitters of Consumer Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones When we talk about “ content marketing ,” it can mean many things.  And as we know all too well,  creating compelling, engaging, original content marketing  is tough.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Link, Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. 'Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Link, Marketo] Confessions From Your Customer – Yes, Yours
    Confessions From Your Customer – Yes, Yours was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Letty Ernst I have a confession to make. abandon things. Online shopping carts, brands, stores, emails, entire email addresses. In a way, I am the consumer marketer’s worst nightmare.
  • MODERN B2B MARKETING  |  MONDAY, MAY 19, 2014
    [Link, Marketo] Missed Our Road to Success Virtual Event? Get the Recap Here!
    'Author: Phillip Chen After months of anticipation, Marketo’s Road to Success Virtual Event has come and gone. Read on for a recap of the amazing event, and free links to the recorded presentations. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Check out the full agenda here.).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 16, 2014
    [Link, Marketo] Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]
    <a href="[link] alt="Facebook Acquisition Addiction Infographic" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Marketing Software by Marketo</a></small> Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy?
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Link, Marketo] 9 Ways to Measure Content Marketing Success
    Inbound links. Instead, we recommend a hybrid content management/relationship management system like HubSpot , Marketo or Pardot , which makes it super easy to track each of your customers’ journey from their first visit to your website. 'Are you reaching your content marketing goals? We’ll clue you in on a little secret. Time on site.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 15, 2014
    [Link, Marketo] Why Best-of-Breed Marketing Solutions are Sweeter than Suite
    For example, Marketo’s customers benefit from a 100,000-member user community, the Marketing Nation, and the 250+ partners in our LaunchPoint ecosystem. Why Best-of-Breed Marketing Solutions are Sweeter than Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Library of Resources.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Link, Marketo] 4 Reasons to Attend Marketo’s Road to Success Virtual Event
    At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. That’s why tomorrow, on Thursday, May 15 th , Marketo is proud to host marketing’s premier virtual event:   Road to Success: How to Navigate the New Landscape. Mobile Moments .
  • MODERN B2B MARKETING  |  TUESDAY, MAY 13, 2014
    [Link, Marketo] How to Jump Start Your Enterprise’s Move to Marketing Automation
    That’s why enterprise marketers should strongly consider using marketing automation consultants, such as those offered by Marketo’s INNOVATE program. How to Jump Start Your Enterprise’s Move to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But when?
  • MODERN B2B MARKETING  |  MONDAY, MAY 12, 2014
    [Link, Marketo] Two Heads are Better than One: When Science, Art, and Marketing Meet
    To be featured in one of Marketo’s visual slide decks or infographics. Two Heads are Better than One: How Art and Science Can Take Your Campaigns to the Next Level from Marketo. Two Heads are Better than One: When Science, Art, and Marketing Meet was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Link, Marketo] How to Convert Raw Leads into Best Friends Forever
    Marketo is pleased to feature  Recommend This  on our Marketing Nation Book Club for the month of May. How to Convert Raw Leads into Best Friends Forever was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jason Thibeault Filling the pipeline with leads? Good for you. Forget that.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Link, Marketo] Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors
    In fact, Marketo’s Real-Time Personalization works with any marketing automation software, not just our own.). How to “Unmask” Anonymous Visitors was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But how does he or she come to that decision? But What About Anonymous Prospects?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Link, Marketo] Instagram, Barbershops, and the Power of Continuous Marketing
    Mention the date the client came into the barber shop, the type of haircut the client got, and a link to the before/after Instagram picture. Instagram, Barbershops, and the Power of Continuous Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Badly. Search Yelp. Wait for it….
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Link, Marketo] Content Marketing Tactical Plan
    Content Marketing Tactical Plan was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. Editorial Calendar.
  • MODERN B2B MARKETING  |  MONDAY, MAY 5, 2014
    [Link, Marketo] How to Design a Mobile Marketing App
    In order to make your push notifications “location aware”, your app can be linked to one or more “geofences” or iBeacons. How to Design a Mobile Marketing App was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What Should My App Do? An app is not just a website on a smaller screen.
  • SAZBEAN  |  SATURDAY, MAY 3, 2014
    [Link, Marketo] Internet Marketing Strategy Articles for the Week of April 28, 2014
    'Here are the top Internet strategy, marketing and technology links for the week of April 28, 2014…. Getting to Know Your New Twitter Profile – The New Update Explained (Marketo). Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them (Search Engine Watch). Blog Best-Practices and Benchmarks (Marketing Profs).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 2, 2014
    [Link, Marketo] Just Bought Marketing Automation? 9 Pro Tips for Success
    'Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Today, I’m a Business Consultant at Marketo, and I speak to many new marketing automation buyers about their paths to success.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Link, Marketo] What the Board of Directors Expects from Marketers Today
    had the pleasure of moderating a panel with two expert practitioners – Sanjay Dholakia, CMO of Marketo, and Sharmila Mulligan, founder and CEO of ClearStory Data and formerly a CMO herself – and two partners from leading VC firms – Mickey Arabelovic of Sequoia and Pete Sonsini of NEA. Here are a few of my favorite takeaways: 1. Use Your Data.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Link, Marketo] The Colossal Content Marketing Report: Blogging Basics and Beyond
    At Marketo, we post to our company blog every single business day – usually, that means five times a week. So while Marketo won’t be switching to “weekend only” posts any time soon, marketers looking for big ROI might take advantage of the less crowded weekend blogosphere. For this report, they analyzed over 1.2 Fair enough!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Link, Marketo] Predictive Analytics: The Next Piece of the Social Puzzle
    As a result, companies like Wildfire and applications like Marketo Social Marketing emerged, providing services to help grow visibility of a brand through increased numbers in a brand’s followers, likes, etc. 'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. When to Use Predictive Analytics.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 28, 2014
    [Link, Marketo] Getting to Know Your New Twitter Profile – The New Update Explained
    Getting to Know Your New Twitter Profile – The New Update Explained was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra Manahan Over the past few months we’ve seen visuals become a huge element of the social media space. Pinned Tweets. Filtered Tweets. Best Tweets. Social Media
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 25, 2014
    [Link, Marketo] #CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back
    That’s why most marketers rely on their calendars – in fact, in a recent report we ran at Marketo , we found that nearly 70% of marketers say marketing calendars are “extremely” or “quite” important, and only 13% said that they didn’t use a marketing calendar. Unfortunately, many calendars just aren’t up to the task. You Can’t Be Flexible.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Link, Marketo] #WorldsToughestJob: A Truly Human Video
    In a recent presentation I gave at Marketo’s Marketing Nation Summit, I shared eight areas that are ripe for an upgrade, away from robot-speak and toward more human language. He also sent a link to a video of the “World’s Toughest Job.”  'Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Link, Marketo] Cards Against Marketing Madness!
    Download the cards (using the link to our free PDF! ), watch our video explaining the rules, and get playing! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. And in our opinion, marketing-speak can also be a lot of fun. Intrigued? Win a Boxed Deck. Or a wedding anniversary – very romantic.)
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Link, Marketo] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
    Salesforce, Marketo and Docusign integration. Easy way to share big files with team members, partners & vendors (so we could provide links instead of attachments). Can you speak to some of the other cloud solutions you are using like Salesforce, Marketo or Docusign? Expired Links. Link privacy (open vs private).
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 22, 2014
    [Link, Marketo] 5 Mid-Funnel Lead Nurturing Mistakes
    But seriously, Marketo makes it dead easy to automatically segment your list and send out several different versions of your emails, evaluate results, then dispatch the winning email to the rest of your list. Mid-Funnel Lead Nurturing Mistakes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Link, Marketo] Moneyball for Marketers
    Frank Passantino suggested this KPI in a recent Marketo blog. Moneyball for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 18, 2014
    [Link, Marketo] Stop Doing These 5 Things (on your blog) NOW!
    Most are customizable, in case you want to add a bit of pizzazz, like we do at Marketo (see below). See how the Marketo blog looks on an iPhone (below). was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra and DJ It was an overcast Monday in (normally) sunny California.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Link, Marketo] Your Enterprise’s (Almost) Unfair Competitive Advantage
    'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Eighteen months after implementing Marketo’s solution, Bio-Rad has grown to be a marketing leader in its space. Often, I encounter hesitance to embrace the new paradigm.
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Link, Marketo] Top 6 Content Marketing Takeaways from Marketo Summit
    'As a Marketo Summit newbie, I was pretty pumped to be heading to San Francisco with the Vidyard team last week. Content Marketing Manager at Marketo and author of Lead Generation for Dummies , Dayna Rothman, led a packed session about two challenges I’m sure all content marketers can relate to: 1. Dayna’s advice? Agreed.
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