• JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Link, Marketo] This Week in Content Marketing: The Future of Television Advertising Is Native
    Marketo : No matter what rumors you’ve heard – email is not dead! Check out Marketo’s Highly Effective Email Marketing Lookbook to get inspired with nine new email types to stay front and center with clever, catchy, and bold content. Download the Lookbook here: [link]  . 3. This week’s show. His solution?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Link, Marketo] Financial Advisors Need to Get Personal or It’ll Cost Them
    Financial Advisors Need to Get Personal or It’ll Cost Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Financial Advisors Need to Get Personal or It’ll Cost Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Impact to Marketers.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Link, Marketo] 4 Ways to Make Your Mobile Marketing Stand Out
    Ways to Make Your Mobile Marketing Stand Out was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Make Your Mobile Marketing Stand Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Okay, I might have stretched the truth there. Offer Choices.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Link, Marketo] 10 Ways to Engage Your Audience with Interactive Content
    10 Ways to Engage Your Audience with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 10 Ways to Engage Your Audience with Interactive Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Why interactive? And a lengthy chart?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Link, Marketo] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    The impact is a lot of marketing activity that cannot clearly be linked to revenue. Taking Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? Where are my Star Trek fans?). And this can only be accomplished with the right insights.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Link, Marketo] 15 best Big Data companies and why they stand out
    That way, they can look at specific bits of information and the links among them, so they can find answers to complex questions and find the proverbial needle in a haystack. Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). But it’s not the amount of data that’s important.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Link, Marketo] 3 Key Takeaways from Social Media Marketing World
    Be sure to use your other social media channels (Twitter, Facebook, LinkedIn, Instagram) to promote your Snapcode, which is a unique QR code that links to your Snapchat profile. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1. Be transparent in your content.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Link, Marketo] 4 Ways to Make Your Video Content More Measurable
    These are a few ways you can do this: Video Embed Links. By adding a link as a call-to-action at the end of your video, you can track exactly how many conversions your video generated using a unique URL. And yet, many marketers still struggle to quantify and measure its ROI. Attract . Engage . But how do you prove it? Convert. Delight.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2016
    [Link, Marketo] [Ebook] Get Your Marketing Ready for the Summer
    Ebook] Get Your Marketing Ready for the Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Get Your Marketing Ready for the Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that highlights a huge opportunity for marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Link, Marketo] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    At Marketo, our teams work with healthcare providers from all across the country to create ways to better engage with new and returning patients, nurture them through the entire experience, educate them, and even engage their family caregivers to improve the overall quality of their experience. The Potential. The Payoff.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2016
    [Link, Marketo] 5 Moneyball Tips for Marketing and Sales to Win Big with Partners
    Marketing example:  Our marketing team recently leveraged eight partners to help drive over 1,000 registrants to a Marketo-hosted webinar. Marketo recently built a task force with an agency that has unique expertise in a specific industry. Author: Sam Harkness Want to close 20 consecutive quarters on plan? Moneyball Marketing.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Link, Marketo] How Brands Can Create Lasting Relationships on Social Media
    How Brands Can Create Lasting Relationships on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Brands Can Create Lasting Relationships on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And with 78% of the U.S.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Link, Marketo] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Heat Things Up: 3 Ways to Re-engage Cold Subscribers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Heat Things Up: 3 Ways to Re-engage Cold Subscribers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But this isn’t necessarily true. Out of date?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2016
    [Link, Marketo] 4 Reasons Why Marketing Automation Fails
    To get started, you should first make sure you are listening to user behavior: pages they are visiting, emails they are opening, and links they are clicking. At Marketo, avoiding these pitfalls are some of the fundamentals of effective marketing. So it’s no wonder that many marketers are finding it difficult to break through the noise.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Link, Marketo] 3 Important Elements of a Customer Case Study
    Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. For example, if your solution is integrated into Marketo , explain how these different solutions synced together to solve a problem. 2. Tell a Story About Your Solution. Back Up Your Claims.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Link, Marketo] 3 Viral Marketing Campaigns That Are Worth the Catch
    Viral Marketing Campaigns That Are Worth the Catch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Viral Marketing Campaigns That Are Worth the Catch appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That free trial of Netflix you signed up for?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Link, Marketo] The Evolution of the B2B Marketer
    The Evolution of the B2B Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Evolution of the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The buyer is now in control of the sale, rather than the salesperson.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Link, Marketo] 7 Simple Steps for a Solid SEO Strategy
    Though traditional ranking factors are still king, search engine optimization is increasingly becoming user optimization.” So, work with your web developers to be sure that your website is easy and intuitive to navigate and that each link works and takes your visitors to the next bit of information they’re looking for. 7.  Hold on!
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Link, Marketo] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketo. free resource to create links for quotes or images that automatically populate a person’s twitter message box, simplifying sharing to just one click. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Content Research. Google Drive Research. Postplanner.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Link, Marketo] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. But he warns, don’t try to sell RIGHT THEN–ask some probing questions: Did you receive the email with the links you were looking for? Lead Scoring. Asset Scoring.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Link, Marketo] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    report out today from The Economist Intelligence Unit (EIU), sponsored by Marketo, shows just how much our world is shifting. Marketo turned to the EIU to help with the answer. Like I always say, marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.
  • DISCOVERORG  |  TUESDAY, APRIL 5, 2016
    [Link, Marketo] Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data
    What this means for DiscoverOrg customers is a 37% increase in the number of unique technologies available to filter and search by, and a 110% increase in unique links between searchable technologies and companies. It’s an amazing time to be a consumer of sales data. We hope you find their responses insightful. Great, now what? HS: Of course.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Link, Marketo] Strike Gold: How to Find Leads with External Intent Data
    Strike Gold: How to Find Leads with External Intent Data was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Strike Gold: How to Find Leads with External Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Achieving AIDA to ABC. nterest. ction.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Link, Marketo] 6 Engagement Marketing Lessons from Successful Video Bloggers
    verbally make the CTA in my videos—specifically saying “Click the lick below” or “Go to XYZ.com now” while I show the links on the screen.” Start integrating your social networks into your marketing campaigns, with direct links to your channels and buttons for social sharing. More than you might think.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2016
    [Link, Marketo] [Slide Deck] 10 Famous Marketing Quotes to Live By
    Flip through this slide deck as we shine a light on 10 famous marketing quotes from iconic figures that still ring true for marketers to this day: 10 Famous Marketing Quotes To Live By from Marketo. Modern Marketing b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2016
    [Link, Marketo] Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy
    Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. hate them!”). Yes, typos happen.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Link, Marketo] Where Your Customers Go, Your Budget Should Follow
    Where Your Customers Go, Your Budget Should Follow was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Where Your Customers Go, Your Budget Should Follow appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s about time. Point-to-Point Engagement?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Link, Marketo] Understanding the Relationship Between SEO and SlideShare
    Initially, we tend to think that off-page SEO is just links (and lots of them). But in reality, it goes far beyond link building. For example, as Neil Patel mentions, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 29, 2016
    [Link, Marketo] How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind
    How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2016
    [Link, Marketo] [Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All
    Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Link, Marketo] 9 Proven Ways to Increase Webinar Response
    Make sure that you include a prominent (and functioning) “add to calendar” link or button on the thank you/confirmation page, confirmation email, and all reminder emails. 7. Marketo, Pardot) with your Webinar platform (e.g. Let’s face it: most business inboxes get flooded every day with Webinar invitations. Yes, the day of the event.)
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2016
    [Link, Marketo] Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager
    Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Link, Marketo] 3 Ways to Navigate the MarTech Landscape
    Ways to Navigate the MarTech Landscape was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Navigate the MarTech Landscape appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. love it! Pride:   MarTech is real. These concerns are real. ”).
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Link, Marketo] Power to the Publishers: Content Is Going Full Throttle
    As a content marketer at Marketo, I admit that I am a little biased when it comes to preaching the value of content, but don’t just take my word for it. Author: Elaine Ip Anywhere you look, it’s likely that you’ll see an ad—whether it’s on your computer, on a mobile app, or on TV. this year, according to eMarketer. There’s Data Behind It.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 22, 2016
    [Link, Marketo] Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure
    Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Link, Marketo] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Link, Marketo] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    Who is going tag links with utm parameters, who sets up the email campaign, who is launching the campaign on social? There needs to be individuals in the organization who will say, hey we need to tag links because then you’ll get credit for all the leads you’re bringing in. Strategy. The first step to any endeavor, is creating a plan.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Link, Marketo] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Spring Forward: Jumpstart Your SMS Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Spring Forward: Jumpstart Your SMS Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Comply with the Laws. In the U.S.,
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Link, Marketo] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Spring Forward: Jumpstart Your SMS Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Spring Forward: Jumpstart Your SMS Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Comply with the Laws. In the U.S.,
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2016
    [Link, Marketo] 4 Ways You Can Scale with Your Marketing Programs
    started at Marketo when our marketing team was relatively small, and since then we have more than doubled. At Marketo, to gain insight into how we could grow our virtual event from 9,000 attendees to over 20,000 attendees, we put together a focus group of people with varying degrees of knowledge about what a virtual event was.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Link, Marketo] Are You Part of the Predictive Lead Gen Generation?
    link]. The IKO System makes this particularly easy: one click integrates you with Salesforce, Marketo, or Hubspot. Exclusive Bonus Content: Download Here our 5 very Effective Email Templates for Cold Sales Emails. At some point in the life of your business, you have said to yourself, “Isn’t there a better way?!”. Making a Change.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Link, Marketo] 3 Technology Trends Powering Account-Based Marketing
    Technology Trends Powering Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Technology Trends Powering Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Visibility of Digital Footprints .
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Link, Marketo] [Ebook] Scoring Big with Fan Engagement
    Ebook] Scoring Big with Fan Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Scoring Big with Fan Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Renata Bell The sports industry is no stranger to technology.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Link, Marketo] 7 Questions to Ask Before Launching a B2B Referral Program
    And data from Marketo Institute shows that the referral is the best acquisition channel for conversion rates at almost 4x the average. Author: Jignesh Shah Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. Is your product referral worthy? Which customers should you target?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 11, 2016
    [Link, Marketo] Knowledge is Power: 5 Ways to Build Sales and Marketing Superheroes
    Marketo Sales Insight for lead information and sales and marketing alignment. And be sure to give them direct links to things you think are most important for working together. For example, training on how to use your sales intelligence tool (here, we use Marketo Sales Insight). The program’s main adage—knowledge is power!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 10, 2016
    [Link, Marketo] Marketing’s True North: Align Your Marketing Around Your Mission
    Marketing’s True North: Align Your Marketing Around Your Mission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing’s True North: Align Your Marketing Around Your Mission appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Link, Marketo] Introducing The Definitive Guide to Web Personalization
    Introducing The Definitive Guide to Web Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Web Personalization?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 8, 2016
    [Link, Marketo] [Infographic] The Marketer’s Guide to Making the Most of SXSW
    SXSW even has a Convergence Program devoted to exploring the inter-relatedness between seemingly distinct categories—for example, Marketo’s panel on MarTech and Sports  about how marketing technology is transforming the sports industry. SXSW was born in 1987 exclusively as the Music Conference & Festival. Infographic b2b Consumer
  • BIZIBLE  |  MONDAY, MARCH 7, 2016
    [Link, Marketo] 5 Steps to Build an Impressive B2B Account-Based Marketing Framework
    In a recent webinar with Leadspace, Jon Miller, the co-founder of Marketo and Engagio, stated that Marketing talks about people while Sales talks about accounts. For example, say you’re going after X account and multiple marketers at that account consistently open your emails and click links to the content included. Coverage. Events.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 7, 2016
    [Link, Marketo] How to Start Your Enterprise Marketing Journey in 4 Simple Steps
    An example of this at Marketo would be accounts that engage with the Gartner Magic Quadrant report that we send, which is a late-stage asset. At Marketo, we like to think of marketing as air coverage and sales as the ground attack team. It’s Identify accounts that have already engaged with your company. Modern Marketing b2b
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2016
    [Link, Marketo] How Facebook Instant Articles Could Change the Game for Content Marketing
    How Facebook Instant Articles Could Change the Game for Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Instant Articles Could Change the Game for Content Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Link, Marketo] 5 Ways to Speed Up Your Content Editorial Process
    Are there any useful research links or existing assets that will help? Usually managed by the content manager or content editor, it should include content goals, useful links, and show you what is due and when. But content takes time to produce and get out into the world. Set Predefined Roles Within Your Content Team. An infographic.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Link, Marketo] 4 Account-Based Marketing Lessons from the Field
    At the center of the technology stack are marketing automation platforms, like Marketo, that track account insights and engagement, and enable companies to create personalized relationships with their buyers. Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? The Funnel Must Be Flipped.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2016
    [Link, Marketo] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    How to Use Community Forums to Fuel Your Audience Engagement Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Community Forums to Fuel Your Audience Engagement Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Yahoo!:
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Link, Marketo] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Consider presenting a link to your blog with the message, “Hey, this is worth the read, I learned…A,B,C.” If I’m interested in either A,B, or C, I’d click through because it’s a recommendation telling me exactly what I’ll learn, in the same way I’d check out a referral from a friend. So what’s a marketer to do? So think human to human.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Link, Marketo] The Content Standard: How We Transformed from Content Marketers to Editors
    We use Marketo for this, and while it sounds like an ROI benefit, it has editorial gains as well. For example, we’ve learned how to format articles for higher lead generation by analyzing the data coming into our Marketo instance. I remember my reaction the first time Skyword tried to recruit me from my last job. The Result.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Link, Marketo] 3 Ways to Keep Your MarTech Stack Tidy
    Ways to Keep Your MarTech Stack Tidy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Keep Your MarTech Stack Tidy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ed King Does your MarTech stack look like your kitchen drawer? If
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Link, Marketo] Content Strategy Before Technology Acquisition
    It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. References: [link] [link] [link]. In other words, it’s not about you, it’s about them. Stay with me here! Obviously, I’m drawing a correlation to today’s buyer journey. Content Tec
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Link, Marketo] Content Strategy Before Technology Acquisition
    It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. References: [link] [link] [link]. In other words, it’s not about you, it’s about them. Stay with me here! Obviously, I’m drawing a correlation to today’s buyer journey. Content Tec
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Link, Marketo] [Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of
    Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Link, Marketo] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 23, 2016
    [Link, Marketo] 4 Steps to Creating a Launch Plan for Your New Customers
    Link to resources of different types, including printed materials or videos. Author: Anne Janzer Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. We’re talking about customers. Focus on launching customers, not campaigns.  Training.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Link, Marketo] Incorporating Mobile Ad Tech into Your Marketing Strategy
    Using the example above, let’s assume Marketo has already set up a nurture track for Web Personalization. This blog post will examine a new type of ad that blends the elements of Mobile Ad Tech and MarTech. The More Modern Ad. Let’s take a look at a new solution—Facebook Lead Ads. The examples below show what this flow looks like.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Link, Marketo] Measure the ROI of Digital Advertising Beyond Revenue Impact
    Measure the ROI of Digital Advertising Beyond Revenue Impact was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Measure the ROI of Digital Advertising Beyond Revenue Impact appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Mobile Video Ads.
  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Link, Marketo] 4 Reasons Your Email Marketing Isn’t Resonating
    Marketo did some math to quantify the financial loss tied to an irrelevant email campaign. ” Marketo does this well with their Subscription Center – offering multiple “channels” for users to pick and choose what they receive and when. Is there one marketing email you just can’t wait to open?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Link, Marketo] 7 Ways to Become the CEO of Your Territory
    Ways to Become the CEO of Your Territory was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Ways to Become the CEO of Your Territory appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The problems get that way from being unreliable or unteachable.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 17, 2016
    [Link, Marketo] 4 Reasons Your Email Marketing Isn’t Resonating
    Marketo  did some math to quantify the financial loss tied to an irrelevant email campaign. Marketo  does this well with their  Subscription Center  – offering multiple “channels” for users to pick and choose what they receive and when. . Is there one marketing email you just can’t wait to open? . Resonance Matters. Lead with data .
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Link, Marketo] Fast Forward: Video Content Goes Interactive and Personal
    Fast Forward: Video Content Goes Interactive and Personal was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Fast Forward: Video Content Goes Interactive and Personal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Whoa, wait a minute, WHAT?!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 16, 2016
    [Link, Marketo] A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating
    Author: Mike Madden Test everything. Does an orange button work better than a blue button in my email? Test it. What should I order at In-N-Out: two double doubles or one 4×4? Test it. Is this Tinder profile picture with my family better than me surfing an epic wave in Tahiti? Test it. Does this profile summary sound familiar? My name is Mike.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Link, Marketo] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    As for the current presidential candidates, almost all of the candidate sites today echo a similar format: clear message, clear call-to-action, neat navigation, and a giant email signup (plus links to social media sites). voters. Having a strong digital presence is now table stakes  for political candidates. The Website. After the Feb.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Link, Marketo] [Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities
    Brand Lessons from Pet Celebrities was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The overwhelming consensus?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Link, Marketo] The Key to Building Long-Term Relationships with your Leads
    The Key to Building Long-Term Relationships with your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Key to Building Long-Term Relationships with your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Whirlwind Romance.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Link, Marketo] Valentine’s Day Cards for Marketers [Free Download]
    Check out our Valentine’s Day cards made for marketers  by  marketers, from all of us at Marketo. Author: Elaine Ip Whether you love or hate Valentine’s Day, there’s no denying that this weekend, people around the world will be celebrating with their loved ones. Well, we’ve got something like that for you.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Link, Marketo] What Marketers Can Learn from Super Bowl 50
    What Marketers Can Learn from Super Bowl 50 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Marketers Can Learn from Super Bowl 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Don’t overthrow the ball. Get them pumped up. Simplicity.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Link, Marketo] 3 Ways to Make Your Brand Fashionable
    Ways to Make Your Brand Fashionable was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Your Brand Fashionable appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Like a closet full of clothes, what makes your brand the best choice?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Link, Marketo] The Fundamentals of Increasing Web Traffic from Social Media
    Link naturally to your social profiles and/or discussion groups in your content. When and where appropriate, mention that you have private discussion groups on the likes of LinkedIn or Google+, or link to a high-performing social post. Share social links everywhere. Social links aren’t just for your blog posts.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Link, Marketo] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    How Mobile App Marketers Can Attain a 360-Degree View of Their Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Mobile App Marketers Can Attain a 360-Degree View of Their Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Link, Marketo] Beyond Views and Downloads: Use More Advanced Content Analytics
    In the example below, you can see how Marketo’s Web Personalization App offers marketers actionable analytics—displaying not only the views of every content asset, but also the number of direct leads and the conversion rate of each one. Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Link, Marketo] 23 Account-Based Marketing Leaders to Follow on Twitter
    New Study Shows What Influences B2B Tech Purchase Decisions | Business Wire [link] — Adrienne Weissman (@G2Adrienne). He previously co-founded Marketo. Half-smile, half-smirk: I'm speaking at @Marketo 's #MKTGnation on shifting to #ABM w/Marketo: https://t.co/vaCjD2jM4m And for good reason. Megan Heuer, @MegHeuer.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Link, Marketo] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    If you use flow-based logic to automate your trip, you will constantly have to program this question after each interaction along the journey, then link together all of the potential decision points that may or may not happen. Rethink customer interactions. The answer: smart automation. Automate the road trip . Get behind-the-wheel.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Link, Marketo] Break Through on Email with Easy-to-Use KPIs
    Behavior is a measure of what happens after the viewer clicks a link on the email. To clarify, by “done right” I mean permission-based email marketing with content that is personalized, relevant, timely, and highly optimized. Be data-cated. So how can you craft a slammin’ email channel to drive value to your stakeholders? Now let’s talk data.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Link, Marketo] 5 Tools to Manage Your Freelance Content Team
    This platform lets you drag and drop files and include pictures and links, so it’s easy to use even for those who aren’t technologically savvy. Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. Finding freelancers  . 2.Blogging  .
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Link, Marketo] 4 Marketing Lessons from YouTube Giants
    We know this well ourselves at Marketo–our blog was launched before we had a product to ship. Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? It is closing in on 10 million views in just 3 days. The commitment is staggering.).
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Link, Marketo] 3 Strategies for Maximizing Email Deliverability
    To see how we manage soft bounces here at Marketo, check out my previous blog. Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Link, Marketo] How to Evolve Your Prospect Management in a Predictive World
    How to Evolve Your Prospect Management in a Predictive World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Evolve Your Prospect Management in a Predictive World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Expand with confidence.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Link, Marketo] 30 B2B Social Media Tips for 2016
    As Marketo points out, “Revenue might be the result of someone coming to your website because of your super compelling tweet and converting. As BrightTalk notes, “Make sure the links included your posts track the number of visits and conversions you get from social. Great news, right!? Sort of. That’s ok! Think Beyond B2B. The point?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Link, Marketo] Five Things You Should Know About Marketing to Millennials
    This diagnosis was really brought to light at Marketo’s company-wide Revenue Kickoff meeting earlier this month. Author: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. That seems horrifically unaware. Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Link, Marketo] Happy 10th Birthday, Marketo!
    Author: Sanjay Dholakia Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission of today’s marketing professional. Thank you for helping Marketo make the last decade so special.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 25, 2016
    [Link, Marketo] Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter
    Did I refresh my prospecting emails and content links? The content that you share with your prospects can become stale, and links can get broken or outdated. Author: Chris Gillespie Have you ever photocopied a piece of paper so many times that the copies faded and became hard to read? How absolutely certain you were about your product?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Link, Marketo] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    The missing link is call intelligence. Author: Amber Tiffany The most personal conversations happen offline. While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions, and biggest challenges—you talk to them. Dial in on call intelligence. Well done! Whoohoo!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Link, Marketo] 5 Marketing Predictions & How To Prepare For Them
    We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast. Mike Tomita, Online Marketing.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Link, Marketo] 8 Ways to Improve Your Online Content Marketing
    This information can range from content topics and resource links to publishing dates and writer assignments. Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. Good question. Isn’t it your lucky day. Ok, enough chatter. Audiocasts.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Link, Marketo] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Based on behavior: There are tools such as Marketo’s AdBridge that also enable you to retarget buyers or potential buyers based on key behaviors like visits to a particular page, a lead score, or recent purchase. Link:  Don’t automatically send them to your home page and expect them to click around to find what they want. Maybe not.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Link, Marketo] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Link, Marketo] 5 AdWords Hacks to Ramp Up Your Display Ads
    AdWords Hacks to Ramp Up Your Display Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 AdWords Hacks to Ramp Up Your Display Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. These are the tricks that you can implement today. Tools. Tickets.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Link, Marketo] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Let’s look at a real-world example in which a marketer at a tech company used a partner predictive technology within Marketo to segment a list of high-value contacts in their marking automation system.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Link, Marketo] How Abraham Lincoln Can Help You Build A Better Team
    How Abraham Lincoln Can Help You Build A Better Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Abraham Lincoln Can Help You Build A Better Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Crash Course in History. The best decision.
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