• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Link, Marketo] How to Automate Your Account-Based Marketing Strategy
    How to Automate Your Account-Based Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Automate Your Account-Based Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Nimbleness in Building Aggregate Audiences.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Link, Marketo] 31 Influencers to Follow in 2017: A Social Countdown
    31 Influencers to Follow in 2017: A Social Countdown was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 31 Influencers to Follow in 2017: A Social Countdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But let’s be honest, it also takes time.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Link, Marketo] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Reasons Your B2B Marketing Reports Stink and How to Fix Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Is data blank?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Link, Marketo] How to Navigate the Social Ad Spend Solar System [Infographic]
    Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Here are a couple of points to keep in mind as you start your odyssey.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Link, Marketo] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    At Marketo, we work with our global demand generation teams to determine how we want to score based on demographics and behavior. One way we have done this at Marketo is by bumping up lead scores for those who fill out a “Contact Me” form. Author: Tanya Chu What do the marketing leads look like? Where are all our leads going?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Link, Marketo] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    Life Lessons I Learned (So Far) From a Career in B2B Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Life Lessons I Learned (So Far) From a Career in B2B Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Back to Erica. ” 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Link, Marketo] 3 Things Marketers Can Be Thankful For
    Take Marketo customer Panasonic, for example, which was able to show how brand awareness–merely seeing an ad on Google or Facebook–could be  tied back to revenue. Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. Touché, my international marketers, touché.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Link, Marketo] 7 Ways to Improve Your Site’s SEO Game Today
    Check Your Links. Monitoring and policing the backlinks that point to your site can get complicated, but you can easily practice good SEO with the links in your own content. link should be a way to give readers more information on a certain topic, not take them to a website that has nothing to do with the text. Yesterday.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Link, Marketo] How Your Content Marketing Can Get an Extra Lift From Influencers
    If fans receive an email, or see a social post from someone that they readily follow, they are much more likely to open that email or click on that link than the same message coming from a brand they may be familiar with but don’t have a personal relationship. Hollywood has celebrities, fashion has models, and business has its moguls. Klout.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Link, Marketo] 5 Quotes to Recharge Your Marketing
    Quotes to Recharge Your Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Quotes to Recharge Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Surprisingly, valuable marketing lessons are all around us.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Link, Marketo] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Marketo is a very effective data management tool. 
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Link, Marketo] 4 Ways to Elevate Your Marketing with Great Content
    Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. Link to Jedi Kittens video. Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. Here are my takeaways from four sessions that really stood out: 1.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Link, Marketo] 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them
    Building a big audience is fine, but these are weak relational links. Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. You might be thinking, “It’s only social media, how hard can it be?”
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Link, Marketo] 5 Ways to Scale Your ABM Strategy
    An advanced marketing automation tool, like Marketo, allows you to reach leads in your target accounts on Facebook and other channels. Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. Sound familiar? The top tier, (e.g.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Link, Marketo] Thoughts from Viewtopia 2016: Video Has Evolved
    Leveraging modern Online Video Platforms (OVPs) allows marketers to fully customize the video experience, including adding interactive elements like forms, and links to other videos or content pieces. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Let that soak in.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Link, Marketo] Top B2B and Consumer Content Marketing Minds & Advice
    Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing,  Welcome to the Funnel. (He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, it can be hard to distinguish the signal from the noise. B2B Content Masterminds. Over and over.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Link, Marketo] The Evolution of the Customer Lifecycle
    At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. Why is it important? Different stages. New Model. Core Stages.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Link, Marketo] Top Marketing Blogs You Should Be Reading
    Where can I find it: [link]. Where can I find it: [link]. Marketo. Where can I find it: [link]. Why should I read it: If there’s one thing Marketo does really well, it’s content. Where can I find it: [link]. Where can I find it: [link]. Where can I find it: [link]. Where can I find it: [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Link, Marketo] 5 Do’s and Don’ts of Employee Advocacy
    Through tracking links and an integration with your marketing automation platform, you can discover what content is resonating with your new audiences, how much traffic it’s driving, how many leads or contacts are being captured, and ultimately how many new customers you gained as a result. How do we explain why we’re doing this?
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Link, Marketo] Ops-Stars at Dreamforce Shows the Rise of Operations
    We have brief recaps of the sessions and links to the presentations below. Renaud Bizet, director of global marketing operations , Marketo Title: ”Marketo’s Operations Journey to ABM”. Key takeaway: “Historically, Marketo has been very lead-centric. It began as a modest idea. 507 attendees. Rave reviews. Chad T.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Link, Marketo] What Qualities Should You Look for in a Marketing Automation Manager?
    Marketo and Ascend2’s Marketing Automation Strategy Survey. Marketing automation customer communities, such as Marketo Community. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Qualities Should You Look for in a Marketing Automation Manager? Sales.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Link, Marketo] 5 Things to Include in Your Brand’s Content Guidelines
    Links: Do you prefer outside sources to be included? Are there any sources or competitors to avoid linking to? Author: Mike Brown Let me tell you about the one time I got fired. Trust me, there’s a valuable lesson in here for marketers. I was 16 years old and had just landed a groundskeeper job at a summer camp. Easy enough, right?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 4, 2016
    [Link, Marketo] Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]
    Author: Vyoma Kapur As a consumer, you’ve probably already started seeing holiday marketing messages (like Amazon who already started Black Friday). Every year, the retail sector taps into this festive season to boost sales and revenue. But what about other industries like travel, automotive, and even healthcare? Stay Social Throughout the Holidays.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Link, Marketo] How to Thrive in Google’s New Mobile Search Index
    Many times, these are hosted on a subdomain such as [link] While this option will require additional web development, it can be done without impacting the desktop version of your website. Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2016
    [Link, Marketo] Powering Account-Based Marketing with the Right Technology
    Powering Account-Based Marketing with the Right Technology was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Powering Account-Based Marketing with the Right Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Unified Platform.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Link, Marketo] 4 Ways to Optimize the Middle of the Funnel
    If a lead who clicked on a link in an email is 50% more likely to become a customer than a lead who visited our blog, we’ll adjust our lead scoring model to reflect email clicks at five points and blog visits at three points. What is the middle of the funnel? The middle of the funnel, or MOFU, is like a valve. SQLs (opportunities created).
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Link, Marketo] A Tale of Marketing Halloween Horrors
    Tale of Marketing Halloween Horrors was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A Tale of Marketing Halloween Horrors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It had been a busy year, with tons of planning sessions for this one campaign.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 28, 2016
    [Link, Marketo] 6 Career Tips to Live by for Today and Tomorrow
    As a result, it became part of my brand and it’s the main reason that a former CEO I worked for suggested my name to Phil Fernandez, Founder of Marketo, when he said he was looking for someone to lead an indirect sales effort at Marketo. 3. Your time is no longer your own to manage. Welcome to adulthood! Do Your Job Well. Own it.
  • SNAPAPP  |  FRIDAY, OCTOBER 28, 2016
    [Link, Marketo] SnapWrap: Kicking Bad Habits, The Science of Engagement, and More!
    If you read something that you want to see in the next roundup, send an email with a link to tdevoto@snapapp.com. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Eddie Shleyner, Hubspot.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 27, 2016
    [Link, Marketo] Virtual Reality, Millennials & Kobe—Top Takeaways from DMA’s &THEN
    View link to Nest VR Video. Author: Ellen Gomes Last week, over 15,000 marketers descended upon Los Angeles for three days full of networking, inspiration, and discussions at DMA’s &THEN conference. Let’s take a look at four of them: Millennials & Mobile. with over $3 trillion in spending power. Virtual Reality. Patience.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Link, Marketo] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    This information can be added to the full data picture and linked to particular outcomes, like renewals and increases or decreases in business. Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. So it’s no surprise that predictive analytics is an increasingly popular topic.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Link, Marketo] Doing More Together: Facebook and Marketo Drive Marketing Success
    Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. Marketo Case Study. And this is just the beginning—stay tuned for the next chapter in the Marketo and Facebook story.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Link, Marketo] How a Content Refresh Can Help You Stay Relevant
    Just because you haven’t featured content for a while doesn’t mean people aren’t finding those old blogs and ebooks through search engines and old links. The same goes for links. You may have published better content recently, so link to it instead. How is a content marketer supposed to keep up with that kind of change?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 21, 2016
    [Link, Marketo] Manufacturers, It’s Time to Take Back Control in the Buying Cycle
    Manufacturers, It’s Time to Take Back Control in the Buying Cycle was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Manufacturers, It’s Time to Take Back Control in the Buying Cycle appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Link, Marketo] 4 Exciting Ways Influencers Can Turbocharge Your Marketing
    Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Author: Eric Lam Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Link, Marketo] Back to Basics: Tips and Tricks for Demand Generation Success
    For example, Marketo’s new  Definitive Guide to Social Media Marketing  would be a TOFU, or early-stage, content asset. It’s a topic that should be applicable to every marketer, regardless of their interest in buying Marketo. Even seasoned veterans who were once beginners being ambushed by acronyms (TOFU? Top-of-the-Funnel (TOFU).
  • CONTENTLY  |  TUESDAY, OCTOBER 18, 2016
    [Link, Marketo] The State of Marketing Technology, in 12 Charts
    Big brands like Adobe, Oracle, Salesforce, IBM, and Marketo wield considerable power, and their product suites (or “clouds”) are the primary tools for many businesses. Surprisingly, marketing automation technology finished second to last, despite the popularity of tools like Marketo. Why Salesforce? Martech is everywhere.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Link, Marketo] 3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds
    Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • INFER  |  TUESDAY, OCTOBER 18, 2016
    [Link, Marketo] Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)
    The complete list of honorees and links to their LinkedIn pages are below: Christopher Turley , Head of Revenue Operations, AdRoll. Melissa Davies , Marketo Expert and Owner, Pink Buffalo Marketing Enablement Agency. In no particular order, please meet Infer’s Top 25 Predictive Sales and Marketing Innovators of 2016: .
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Link, Marketo] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    And by integrating an SRP with a sophisticated marketing automation platform, like  Marketo’s, y ou can track leads throughout the sales process and measure the ROI of your social campaigns. You can include links to your relevant content, but make sure to do so in a way that comes across as more helpful than sales-driven.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Link, Marketo] Navigating the Digital Marketing Landscape in China
    Link to a html5 webpage hosted on a Tencent server. 4. Forging the necessary links takes time and an initial investment, but it will pay dividends in the long run. Need to link your content to a specific business subscription account? The QR links can be tailored to drive traffic from Weibo to WeChat and vice versa.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Link, Marketo] What To Do & See at DMA’s 2016 &THEN
    Brian Glover, Principal Product Manager at Marketo, brings it full circle by explaining how a sophisticated marketing automation platform can personalize your communications as your buyers jump from channel to channel to deliver consistent experiences throughout their buyer’s journey. Inspirational Keynotes. Marketing Presentations.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2016
    [Link, Marketo] In the Field: How to Keep Calm Under Pressure and Come Out on Top
    thought of my resources–we have two buildings at the Marketo headquarters. Author: Stacey Thornberry I’ve written before about the curse of Murphy’s Law when it comes to field marketing. Whatever can go wrong, will go wrong–aka when your event needs to be canceled due to an impending “storm of the century.” Be “Zen.” Be creative.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Link, Marketo] How to Leverage SEO for B2B Lead Generation
    How to Leverage SEO for B2B Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Leverage SEO for B2B Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Modern SEO Strategies Need User Intent Research. How do we know?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Link, Marketo] 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns
    Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2016
    [Link, Marketo] Journey Through the World of Visual Content [Infographic]
    Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. The Power of Visual Storytelling. NeoMam. Buffer. KISSMetrics. Make Your Mark.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2016
    [Link, Marketo] 5 Best Practices for Improving Sales Enablement
    Best Practices for Improving Sales Enablement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Best Practices for Improving Sales Enablement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But are you getting the best results from your efforts?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2016
    [Link, Marketo] The Most Common Demand Generation Mistakes That Sabotage Your Success
    The Most Common Demand Generation Mistakes That Sabotage Your Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Most Common Demand Generation Mistakes That Sabotage Your Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2016
    [Link, Marketo] 3 Simple Ways to Increase Your Landing Page Conversions
    Simple Ways to Increase Your Landing Page Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Simple Ways to Increase Your Landing Page Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let’s dive right in! 1.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2016
    [Link, Marketo] 5 Tips for Surviving B2B Marketing Management Disasters
    Consider a  marketing project management  platform that links conversations, documents, workflow, priorities and decisions directly to projects for greater efficiency. 5. However, marketing doesn’t live in isolation. End Demand Drought with Continuous Innovation. However, these things are easier said than done. Clean Up Toxic Waste.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2016
    [Link, Marketo] Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way
    When we launch one of our big Definitive Guides at Marketo, we assign a dedicated project manager who is responsible for the promotion plan. Author: Peter Bell Running, in some ways, is a lot like content marketing. For one, I love running, I really do. I also like to research its benefits (or otherwise)–am I running too much or too little?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 29, 2016
    [Link, Marketo] 5 Brands That Won the U.S. Presidential Debate
    Presidential Debate was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Brands That Won the U.S. Presidential Debate appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Missed the debate? Couldn’t care less? Want a good laugh? Pre-Debate. I’m a planner.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Link, Marketo] The 4 Things That All Well-Connected People Do
    One of my favorite people at Marketo (hi McKenzie!) The 4 Things That All Well-Connected People Do was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The 4 Things That All Well-Connected People Do appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Link, Marketo] 3 Core Functionalities for Multi-Channel Marketing
    Core Functionalities for Multi-Channel Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. through SMS text, email, and even direct mail).
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Link, Marketo] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The   Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right? To quite the contrary, nothing has changed.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Link, Marketo] How to Create Content for Your ABM Strategy [Infographic]
    If you’re interested in an account-based marketing strategy or solution check out, our now available,  Marketo ABM. Author: Ellen Gomes You’ve probably heard of  account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Link, Marketo] Will the Era of Knee-Jerk Content Marketing Ever End?
    There was a disconnect between people who had clicked on the link to the article and spent time with it, and the people who had shared it without checking it out. Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Probably not. Why Do We Do It?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Link, Marketo] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Marketo’s Secret Sauce to Account-Based Marketing. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. If you’ve ever been to Summit, then you already know that Marketo knows how to throw a party. Sessions. Breaks and Parties.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Link, Marketo] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Here at Marketo, the marketing operations team owns all things data–cleaning our lead database, appending data from 3 rd party sources, and segmenting our data. At Marketo, we set up two revenue modelers to track the buyer’s journey; one is used to track our new prospects and the other tracks the movements of our existing customer base.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Link, Marketo] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Link, Marketo] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Marketo. Influitive. Personalization made a huge difference in the results.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Link, Marketo] How to Move from Monologues to Dialogues with Engagement Marketing
    As the #1 internal customer/beneficiary of our marketing team and technology here at Marketo, I’m fortunate that we have the technology that “thinks on its feet” and helps us engage in many 1:1 conversations daily around the world. Author: Jim Kowalski A few weeks ago, I participated in a great meeting with one of our customers.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Link, Marketo] Top 5 Marketing Must-Haves for Asset Managers and More
    Top 5 Marketing Must-Haves for Asset Managers and More was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top 5 Marketing Must-Haves for Asset Managers and More appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sound familiar? You’re Segmentation.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Link, Marketo] Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]
    Author: Elaine Ip Live streaming is all the buzz lately. While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Link, Marketo] Take a Seat at the Table: Make Workplace Equality a Grassroots Initiative
    Here at Marketo, we’ve chosen to use our optimism about women in tech to drive action. Most Community Manager, Liz Oseguera, identified an opportunity within Marketo for a grassroots initiative–aptly called Momentum. Margo shared her personal story of overcoming diversity and her career path to joining Marketo’s executive team.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Link, Marketo] The 3 ABM Essentials You Need to Start Off and Take Off
    Marketo ABM is the first ABM solution that’s a native part of an engagement marketing platform and marketing automation solution, which has long been recognized as the best lead management solution focused on engagement. Let’s take a look: ABM 101: A Review of the Basics. In many cases, that is easier said than done. Fortune 500 companies).
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Link, Marketo] How to Complete the Picture of Your Buyers Across Devices
    How to Complete the Picture of Your Buyers Across Devices was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Complete the Picture of Your Buyers Across Devices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Understand What Your Challenges Are.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Link, Marketo] 5 Ways to Make Your Social Media Marketing Rock
    At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second. Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 Be real.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 8, 2016
    [Link, Marketo] 3 Content Marketing Mistakes You Can’t Afford to Make
    At Marketo, my team and I create content, but we also like to think of ourselves as Content Librarians—the people in our organization who can help someone find the assets they’re looking for. Author: Ellen Gomes I don’t know about you, but I hate reading something I wrote and finding a big, fat typo. The good news? Let’s get started!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Link, Marketo] Top 5 Sessions to Watch at Marketing Nation Online
    In this session, Chandar Pattabhiram, CMO of Marketo, will discuss the steps that marketing must take to further solidify its place as a strategic function, drive digital transformation, and own the customer experience. Author: Mary Kate Francis The  Marketing Nation Online: Tomorrow’s Marketer  is right around the corner! Comment below!
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Link, Marketo] How to Use Surveys for B2B Lead Generation
    How to Use Surveys for B2B Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Surveys for B2B Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Audra Sorman Peanut butter and jelly. Salt and pepper.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Link, Marketo] 4 Marketing Lessons I Learned from Being a Mascot
    What you’re about to hear is top secret: I have proudly represented Marketo as Markie—our mascot (we can call it a hobby)! After spending time representing Marketo in high-pressure situations, I’ve learned four important lessons that you can apply to your marketing: 1. Author: Mike Madden Mascots. How do I know, you ask?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2016
    [Link, Marketo] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Link, Marketo] 3 Ways to Gauge Your Team’s Marketing Maturity
    At Marketo, we use a partner solution to check the health of IP addresses and blacklist status. At Marketo, we have a dedicated monitor in the middle of the marketing floor that shows a dashboard of our marketing campaign performance. Author: Jessica Minasian Are you on top of your marketing game? Have a Handle on the Right Metrics.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Link, Marketo] 4 Reasons Why You Can’t Miss Marketing Nation Online
    There truly is! I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. Or maybe you’re just interested in the best tips and tricks on how we do Marketo at Marketo. Fear not, Marketo has over 100 giveaways for our  Marketing Nation Online attendees! Well, there is! Check ‘em out! DO IT!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Link, Marketo] Social Media and SEO: When and How They Work Together
    In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Ranking Factors. A big misconception about social media marketing and SEO is that signals from social media—including links, likes, and follows—have a direct impact on a page’s SEO ranking.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Link, Marketo] 5 Things Marketers Can Learn From Man’s Best Friend
    Things Marketers Can Learn From Man’s Best Friend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Things Marketers Can Learn From Man’s Best Friend appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Here’s their take on it: 1.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Link, Marketo] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Sites like Copyblogger are goldmines when it comes to free guides and widely recognized certifications, while marketing blogs like Marketo, MarketingProfs   and Contently are valuable sources for staying current on industry news and best practices. As marketers, we must constantly master new strategies, skills, and even software.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Link, Marketo] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Steps for a Successful B2B Cross-Sell and Upsell Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But how can you get started?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Link, Marketo] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Marketo. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. However, Marketo seems to have found a sweet spot by posting unique, comical and industry related graphics that professionals will find charismatic and even inspirational at times. Adobe.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Link, Marketo] 5 Ways to Get Personal With Your Audience at Scale
    Ways to Get Personal With Your Audience at Scale was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Get Personal With Your Audience at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Develop Messaging Categories.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Link, Marketo] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    Reasons Why Data is the Foundation of a Successful ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Why Data is the Foundation of a Successful ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Lead Management b2b
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Link, Marketo] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. If not, you’re not alone. They key? Get scrappy!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Link, Marketo] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Marketing Redefined: 3 Ways Technology Is Transforming Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Redefined: 3 Ways Technology Is Transforming Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Data is Evolving.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Link, Marketo] Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights
    At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together  with the finesse of Olympians. complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Link, Marketo] A High-Level B2B Marketing Budget Breakdown
    High-Level B2B Marketing Budget Breakdown was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A High-Level B2B Marketing Budget Breakdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You might use a variety of metrics to determine your ROI (e.g.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Link, Marketo] What’s New in Social? Video Takes Center Stage
    Video Takes Center Stage was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s New in Social? Video Takes Center Stage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Marketers, take note. and Japan.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2016
    [Link, Marketo] Ready, Set, Gold: 4 Skills That Marketers Need to Master
    As a marketer you’re directly linked to the revenue performance of your organization. Author: Ellen Gomes I don’t know about you, but I’m officially obsessed with the Olympics. It’s powerful to watch the world’s top athletes come together—despite differences in global politics, race, or religion—to compete in an athletic arena. The results?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Link, Marketo] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    For a double opt-in, a new name fills out a web form and then a confirmation email is triggered with a link to confirm the email address. While emails with these subject lines might be opened by your subscribers out of curiosity, more likely than not the the links within won’t be clicked on. While clear Bad A/B Testing Decisions.
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Link, Marketo] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We have a fairly streamlined process here as far as creating content goes,” ThinkWarwick Founder Jacob Warwick said. Storyhackers: Large Global Brands & Fortune 500 Clients.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Link, Marketo] Introducing the Definitive Guide to Social Media Marketing
    Links from other websites back to an organization’s website serve as proof-points and indicators to the search engine algorithm that your website offers relevant content around your pool of keywords. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Link, Marketo] The Field Marketer’s Pocket Dictionary: 7 Terms You Need to Know
    We do that often here at Marketo with luncheon series, roadshows, webinar series, and more. Author: Stacey Thornberry Acronyms are abound in this digital age–from BRB to SMH to LOL (which my dad uses from his generation for “little old lady”)–we are constantly thrown terms we may or may not know. Myself? BEO: Banquet Event Order. Guarantee.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Link, Marketo] Getting Started with Video for Lead Generation
    This allows you to factor in the videos your prospects watched into your lead scoring, create smart lists based on viewing data, and send out emails with integrated video links. Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. Here are four steps to set up your videos for lead generation : 1. Prepare
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 5, 2016
    [Link, Marketo] The Beginner’s Guide to Negotiating Without the Scare Factor
    The Beginner’s Guide to Negotiating Without the Scare Factor was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Beginner’s Guide to Negotiating Without the Scare Factor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They want the details.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Link, Marketo] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Link, Marketo] 5 Core Components of a Successful ABM Strategy
    Core Components of a Successful ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Core Components of a Successful ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover “Narf!…What Organization size.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Link, Marketo] [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes
    Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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