• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Link, Marketo] Evangelizing a Content Marketing Program
    in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. really a hard-wired link to your audience. That link between distribution and key metrics is. All rights reserved.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Link, Marketo] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But can you afford to skip SEO?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Link, Marketo] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. Send Timely, Relevant Responses. Content Matters.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Link, Marketo] Why Now Is the Time for Women in Tech
    Our CEO at Marketo has made it a point to balance our board, including the appointment of Cammie Dunaway, former CMO of Yahoo, whom I had the pleasure of meeting when she joined our board last year. Growing up, I preferred video games and Legos to Barbies and dress-up. But I don’t want to talk about any of that. No internships for you!”
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Link, Marketo] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Ways to Boost B2B Sales Through LinkedIn Social Selling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Warm Introductions. Sales b2b
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Link, Marketo] 3 Steps to Bridge the Gap Between Online and Offline Channels
    marketing automation system of record, like Marketo, can enable a 360 degree view of customers and their online as well as offline interactions, so you can truly trigger communications on one channel based on behaviors on other channels. 2. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!!
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Link, Marketo] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications? Download Marketo’s new eBook Summer Marketing 101 to learn how you can leverage what the season has to offer! You can download it at [link]. 3. This week’s show. Recorded live May 14, 2016; Length: 59:57).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2016
    [Link, Marketo] Salespeople Need More Ego, Not Less
    Salespeople Need More Ego, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Salespeople Need More Ego, Not Less appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie Yes, you read that right. Scenario 1: Low Ego. More ego.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Link, Marketo] [Infographic] Why Creating A Personal Online Experience Is Critical
    Author: Ellen Gomes The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Link, Marketo] Personalization Makes Programmatic Advertising a Win-Win
    This technology, like Marketo’s digital ads app, enables you to engage customers across their entire lifecycle and tell a continuous, relevant and personal story based on the activity and engagement of your audience member from other channels. Recommend the Next Best Action, Not the Next Best Offer. an instructional video).
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Link, Marketo] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    At Marketo, we sometimes meet with individuals who feel anxious about adopting marketing automation , and as a result, the meeting can spiral downwards fast. Author: Jessica Minasian Let’s face it. Sometimes, you might be leading a meeting and realize that things aren’t going your way. Choose a Captain. What are their goals?
  • MODERN B2B MARKETING  |  MONDAY, MAY 16, 2016
    [Link, Marketo] Do’s and Don’ts of Working with Technical Teammates
    Do’s and Don’ts of Working with Technical Teammates was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Do’s and Don’ts of Working with Technical Teammates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. DO Bring Your “A” Game.
  • JUNTA 42  |  SATURDAY, MAY 14, 2016
    [Link, Marketo] This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications? Download Marketo’s new eBook Summer Marketing 101 to learn how you can leverage what the season has to offer! You can download it at [link]. 3. by 2020. This week’s show. Content marketing in the news.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 13, 2016
    [Link, Marketo] The Problem With Sales Enablement (and How to Fix It)
    The stack of links! If the recipient decides to click anything at all, it’s unlikely that they’ll click beyond the first link. Even after a great first asset, sending them back to their inbox for more is dangerous as they probably have 20 new messages waiting for them, meaning all your other links are forgotten. case studies).
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Link, Marketo] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The broader your audience the more weighted toward inbound.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Link, Marketo] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Sanjay announced our new program, Marketo Engaged, which provides under-resourced students with personalized, ongoing support to and through college and into their careers. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. Step Up Your Game .
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Link, Marketo] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Sanjay announced our new program, Marketo Engaged, which provides under-resourced students with personalized, ongoing support to and through college and into their careers. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. Step Up Your Game .
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2016
    [Link, Marketo] Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity
    Author: Ellen Gomes The energy and excitement is palpable at the Marketo Marketing Nation Summit. The day kicked off with Move with Marketo, an early morning, intense PiYo session. Meanwhile, other marketers were prepping for an intense day of learning with Marketo University Day and Certification exams. And, it’s already begun.
  • MODERN B2B MARKETING  |  MONDAY, MAY 9, 2016
    [Link, Marketo] 10 Secrets to Delivering a Great Product Demo
    In my early days at Marketo, I watched my fellow SCs employ the magic of a pause in their demos. Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). Somewhere out there is a shell-shocked prospect wondering why on earth they even took my call. didn’t ask questions. Tell them.
  • JUNTA 42  |  SATURDAY, MAY 7, 2016
    [Link, Marketo] This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business
    Marketo : No matter what rumors you’ve heard – email is not dead! Check out Marketo’s Highly Effective Email Marketing Lookbook to get inspired with nine new email types to stay front and center with clever, catchy, and bold content. Download the Lookbook here: [link]. 3. This week’s show. Image source.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2016
    [Link, Marketo] [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
    Links and big buttons that make it easy for them to re-engage with your emails. Author: Mike Madden You know that one friend that can sleep anywhere? On a cramped airplane, in the car, on a stool, on the floor, or even standing up? Once they knock out, it seems almost impossible to wake them up. Too many emails! – I’m feeling overwhelmed.
  • FATHOM  |  THURSDAY, MAY 5, 2016
    [Link, Marketo] Publish or Perish Episode 30: Lily the Dog, Bourbon and the Best Sales Prospecting Email Evah!
    In this week’s episode of Publish or Perish , Jeff Leo Herrmann and Jon Pogact talk about sales emails, Marketo, and what they’re looking forward to at next week’s Marketing Nation Summit. Specifically, Jon and Jeff break down the best sales prospecting email they’ve ever seen—courtesy of Curata’s Harry Hayward. Almost everything. Thoughts?”
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2016
    [Link, Marketo] How to Leverage Psychology for Influencer Marketing
    How to Leverage Psychology for Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Leverage Psychology for Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. This tactic is known as influencer marketing. Of
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Link, Marketo] 4 Ways to Win the Hearts of Consumers
    They have the most amazing story. I’ll send you a referral link! Ways to Win the Hearts of Consumers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Win the Hearts of Consumers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Link, Marketo] 5 Steps to Amplify Your Paid Social Campaigns
    Steps to Amplify Your Paid Social Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Steps to Amplify Your Paid Social Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. billion worldwide. Define Your Goals. Identify Your Audience.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2016
    [Link, Marketo] 3 Things You Need to Know About SEO This Year
    Things You Need to Know About SEO This Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Things You Need to Know About SEO This Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nate Dame SEO is in a constant state of change.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Link, Marketo] This Week in Content Marketing: The Future of Television Advertising Is Native
    Marketo : No matter what rumors you’ve heard – email is not dead! Check out Marketo’s Highly Effective Email Marketing Lookbook to get inspired with nine new email types to stay front and center with clever, catchy, and bold content. Download the Lookbook here: [link]  . 3. This week’s show. His solution?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Link, Marketo] Financial Advisors Need to Get Personal or It’ll Cost Them
    Financial Advisors Need to Get Personal or It’ll Cost Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Financial Advisors Need to Get Personal or It’ll Cost Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Impact to Marketers.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Link, Marketo] 4 Ways to Make Your Mobile Marketing Stand Out
    Ways to Make Your Mobile Marketing Stand Out was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Make Your Mobile Marketing Stand Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Okay, I might have stretched the truth there. Offer Choices.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Link, Marketo] 10 Ways to Engage Your Audience with Interactive Content
    10 Ways to Engage Your Audience with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 10 Ways to Engage Your Audience with Interactive Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Why interactive? And a lengthy chart?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Link, Marketo] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    The impact is a lot of marketing activity that cannot clearly be linked to revenue. Taking Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? Where are my Star Trek fans?). And this can only be accomplished with the right insights.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Link, Marketo] 15 best Big Data companies and why they stand out
    That way, they can look at specific bits of information and the links among them, so they can find answers to complex questions and find the proverbial needle in a haystack. Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). But it’s not the amount of data that’s important.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Link, Marketo] 3 Key Takeaways from Social Media Marketing World
    Be sure to use your other social media channels (Twitter, Facebook, LinkedIn, Instagram) to promote your Snapcode, which is a unique QR code that links to your Snapchat profile. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1. Be transparent in your content.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Link, Marketo] 4 Ways to Make Your Video Content More Measurable
    These are a few ways you can do this: Video Embed Links. By adding a link as a call-to-action at the end of your video, you can track exactly how many conversions your video generated using a unique URL. And yet, many marketers still struggle to quantify and measure its ROI. Attract . Engage . But how do you prove it? Convert. Delight.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2016
    [Link, Marketo] [Ebook] Get Your Marketing Ready for the Summer
    Ebook] Get Your Marketing Ready for the Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Get Your Marketing Ready for the Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that highlights a huge opportunity for marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Link, Marketo] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    At Marketo, our teams work with healthcare providers from all across the country to create ways to better engage with new and returning patients, nurture them through the entire experience, educate them, and even engage their family caregivers to improve the overall quality of their experience. The Potential. The Payoff.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2016
    [Link, Marketo] 5 Moneyball Tips for Marketing and Sales to Win Big with Partners
    Marketing example:  Our marketing team recently leveraged eight partners to help drive over 1,000 registrants to a Marketo-hosted webinar. Marketo recently built a task force with an agency that has unique expertise in a specific industry. Author: Sam Harkness Want to close 20 consecutive quarters on plan? Moneyball Marketing.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Link, Marketo] How Brands Can Create Lasting Relationships on Social Media
    How Brands Can Create Lasting Relationships on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Brands Can Create Lasting Relationships on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And with 78% of the U.S.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Link, Marketo] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Heat Things Up: 3 Ways to Re-engage Cold Subscribers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Heat Things Up: 3 Ways to Re-engage Cold Subscribers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But this isn’t necessarily true. Out of date?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2016
    [Link, Marketo] 4 Reasons Why Marketing Automation Fails
    To get started, you should first make sure you are listening to user behavior: pages they are visiting, emails they are opening, and links they are clicking. At Marketo, avoiding these pitfalls are some of the fundamentals of effective marketing. So it’s no wonder that many marketers are finding it difficult to break through the noise.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Link, Marketo] 3 Important Elements of a Customer Case Study
    Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. For example, if your solution is integrated into Marketo , explain how these different solutions synced together to solve a problem. 2. Tell a Story About Your Solution. Back Up Your Claims.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Link, Marketo] 3 Viral Marketing Campaigns That Are Worth the Catch
    Viral Marketing Campaigns That Are Worth the Catch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Viral Marketing Campaigns That Are Worth the Catch appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That free trial of Netflix you signed up for?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Link, Marketo] The Evolution of the B2B Marketer
    The Evolution of the B2B Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Evolution of the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The buyer is now in control of the sale, rather than the salesperson.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Link, Marketo] 7 Simple Steps for a Solid SEO Strategy
    Though traditional ranking factors are still king, search engine optimization is increasingly becoming user optimization.” So, work with your web developers to be sure that your website is easy and intuitive to navigate and that each link works and takes your visitors to the next bit of information they’re looking for. 7.  Hold on!
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Link, Marketo] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketo. free resource to create links for quotes or images that automatically populate a person’s twitter message box, simplifying sharing to just one click. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Content Research. Google Drive Research. Postplanner.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Link, Marketo] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. But he warns, don’t try to sell RIGHT THEN–ask some probing questions: Did you receive the email with the links you were looking for? Lead Scoring. Asset Scoring.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Link, Marketo] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    report out today from The Economist Intelligence Unit (EIU), sponsored by Marketo, shows just how much our world is shifting. Marketo turned to the EIU to help with the answer. Like I always say, marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.
  • DISCOVERORG  |  TUESDAY, APRIL 5, 2016
    [Link, Marketo] Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data
    What this means for DiscoverOrg customers is a 37% increase in the number of unique technologies available to filter and search by, and a 110% increase in unique links between searchable technologies and companies. It’s an amazing time to be a consumer of sales data. We hope you find their responses insightful. Great, now what? HS: Of course.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Link, Marketo] Strike Gold: How to Find Leads with External Intent Data
    Strike Gold: How to Find Leads with External Intent Data was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Strike Gold: How to Find Leads with External Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Achieving AIDA to ABC. nterest. ction.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Link, Marketo] 6 Engagement Marketing Lessons from Successful Video Bloggers
    verbally make the CTA in my videos—specifically saying “Click the lick below” or “Go to XYZ.com now” while I show the links on the screen.” Start integrating your social networks into your marketing campaigns, with direct links to your channels and buttons for social sharing. More than you might think.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2016
    [Link, Marketo] [Slide Deck] 10 Famous Marketing Quotes to Live By
    Flip through this slide deck as we shine a light on 10 famous marketing quotes from iconic figures that still ring true for marketers to this day: 10 Famous Marketing Quotes To Live By from Marketo. Modern Marketing b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2016
    [Link, Marketo] Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy
    Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. hate them!”). Yes, typos happen.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Link, Marketo] Where Your Customers Go, Your Budget Should Follow
    Where Your Customers Go, Your Budget Should Follow was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Where Your Customers Go, Your Budget Should Follow appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s about time. Point-to-Point Engagement?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Link, Marketo] Understanding the Relationship Between SEO and SlideShare
    Initially, we tend to think that off-page SEO is just links (and lots of them). But in reality, it goes far beyond link building. For example, as Neil Patel mentions, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 29, 2016
    [Link, Marketo] How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind
    How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2016
    [Link, Marketo] [Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All
    Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Link, Marketo] 9 Proven Ways to Increase Webinar Response
    Make sure that you include a prominent (and functioning) “add to calendar” link or button on the thank you/confirmation page, confirmation email, and all reminder emails. 7. Marketo, Pardot) with your Webinar platform (e.g. Let’s face it: most business inboxes get flooded every day with Webinar invitations. Yes, the day of the event.)
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2016
    [Link, Marketo] Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager
    Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Link, Marketo] 3 Ways to Navigate the MarTech Landscape
    Ways to Navigate the MarTech Landscape was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Navigate the MarTech Landscape appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. love it! Pride:   MarTech is real. These concerns are real. ”).
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Link, Marketo] Power to the Publishers: Content Is Going Full Throttle
    As a content marketer at Marketo, I admit that I am a little biased when it comes to preaching the value of content, but don’t just take my word for it. Author: Elaine Ip Anywhere you look, it’s likely that you’ll see an ad—whether it’s on your computer, on a mobile app, or on TV. this year, according to eMarketer. There’s Data Behind It.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 22, 2016
    [Link, Marketo] Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure
    Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Link, Marketo] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Link, Marketo] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    Who is going tag links with utm parameters, who sets up the email campaign, who is launching the campaign on social? There needs to be individuals in the organization who will say, hey we need to tag links because then you’ll get credit for all the leads you’re bringing in. Strategy. The first step to any endeavor, is creating a plan.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Link, Marketo] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Spring Forward: Jumpstart Your SMS Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Spring Forward: Jumpstart Your SMS Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Comply with the Laws. In the U.S.,
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Link, Marketo] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Spring Forward: Jumpstart Your SMS Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Spring Forward: Jumpstart Your SMS Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Comply with the Laws. In the U.S.,
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2016
    [Link, Marketo] 4 Ways You Can Scale with Your Marketing Programs
    started at Marketo when our marketing team was relatively small, and since then we have more than doubled. At Marketo, to gain insight into how we could grow our virtual event from 9,000 attendees to over 20,000 attendees, we put together a focus group of people with varying degrees of knowledge about what a virtual event was.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Link, Marketo] Are You Part of the Predictive Lead Gen Generation?
    link]. The IKO System makes this particularly easy: one click integrates you with Salesforce, Marketo, or Hubspot. Exclusive Bonus Content: Download Here our 5 very Effective Email Templates for Cold Sales Emails. At some point in the life of your business, you have said to yourself, “Isn’t there a better way?!”. Making a Change.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Link, Marketo] 3 Technology Trends Powering Account-Based Marketing
    Technology Trends Powering Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Technology Trends Powering Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Visibility of Digital Footprints .
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Link, Marketo] [Ebook] Scoring Big with Fan Engagement
    Ebook] Scoring Big with Fan Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Scoring Big with Fan Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Renata Bell The sports industry is no stranger to technology.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Link, Marketo] 7 Questions to Ask Before Launching a B2B Referral Program
    And data from Marketo Institute shows that the referral is the best acquisition channel for conversion rates at almost 4x the average. Author: Jignesh Shah Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. Is your product referral worthy? Which customers should you target?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 11, 2016
    [Link, Marketo] Knowledge is Power: 5 Ways to Build Sales and Marketing Superheroes
    Marketo Sales Insight for lead information and sales and marketing alignment. And be sure to give them direct links to things you think are most important for working together. For example, training on how to use your sales intelligence tool (here, we use Marketo Sales Insight). The program’s main adage—knowledge is power!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 10, 2016
    [Link, Marketo] Marketing’s True North: Align Your Marketing Around Your Mission
    Marketing’s True North: Align Your Marketing Around Your Mission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing’s True North: Align Your Marketing Around Your Mission appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Link, Marketo] Introducing The Definitive Guide to Web Personalization
    Introducing The Definitive Guide to Web Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Web Personalization?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 8, 2016
    [Link, Marketo] [Infographic] The Marketer’s Guide to Making the Most of SXSW
    SXSW even has a Convergence Program devoted to exploring the inter-relatedness between seemingly distinct categories—for example, Marketo’s panel on MarTech and Sports  about how marketing technology is transforming the sports industry. SXSW was born in 1987 exclusively as the Music Conference & Festival. Infographic b2b Consumer
  • BIZIBLE  |  MONDAY, MARCH 7, 2016
    [Link, Marketo] 5 Steps to Build an Impressive B2B Account-Based Marketing Framework
    In a recent webinar with Leadspace, Jon Miller, the co-founder of Marketo and Engagio, stated that Marketing talks about people while Sales talks about accounts. For example, say you’re going after X account and multiple marketers at that account consistently open your emails and click links to the content included. Coverage. Events.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 7, 2016
    [Link, Marketo] How to Start Your Enterprise Marketing Journey in 4 Simple Steps
    An example of this at Marketo would be accounts that engage with the Gartner Magic Quadrant report that we send, which is a late-stage asset. At Marketo, we like to think of marketing as air coverage and sales as the ground attack team. It’s Identify accounts that have already engaged with your company. Modern Marketing b2b
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2016
    [Link, Marketo] How Facebook Instant Articles Could Change the Game for Content Marketing
    How Facebook Instant Articles Could Change the Game for Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Instant Articles Could Change the Game for Content Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Link, Marketo] 5 Ways to Speed Up Your Content Editorial Process
    Are there any useful research links or existing assets that will help? Usually managed by the content manager or content editor, it should include content goals, useful links, and show you what is due and when. But content takes time to produce and get out into the world. Set Predefined Roles Within Your Content Team. An infographic.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Link, Marketo] 4 Account-Based Marketing Lessons from the Field
    At the center of the technology stack are marketing automation platforms, like Marketo, that track account insights and engagement, and enable companies to create personalized relationships with their buyers. Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? The Funnel Must Be Flipped.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2016
    [Link, Marketo] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    How to Use Community Forums to Fuel Your Audience Engagement Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Community Forums to Fuel Your Audience Engagement Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Yahoo!:
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Link, Marketo] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Consider presenting a link to your blog with the message, “Hey, this is worth the read, I learned…A,B,C.” If I’m interested in either A,B, or C, I’d click through because it’s a recommendation telling me exactly what I’ll learn, in the same way I’d check out a referral from a friend. So what’s a marketer to do? So think human to human.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Link, Marketo] The Content Standard: How We Transformed from Content Marketers to Editors
    We use Marketo for this, and while it sounds like an ROI benefit, it has editorial gains as well. For example, we’ve learned how to format articles for higher lead generation by analyzing the data coming into our Marketo instance. I remember my reaction the first time Skyword tried to recruit me from my last job. The Result.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Link, Marketo] 3 Ways to Keep Your MarTech Stack Tidy
    Ways to Keep Your MarTech Stack Tidy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Keep Your MarTech Stack Tidy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ed King Does your MarTech stack look like your kitchen drawer? If
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Link, Marketo] Content Strategy Before Technology Acquisition
    It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. References: [link] [link] [link]. In other words, it’s not about you, it’s about them. Stay with me here! Obviously, I’m drawing a correlation to today’s buyer journey. Content Tec
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Link, Marketo] Content Strategy Before Technology Acquisition
    It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. References: [link] [link] [link]. In other words, it’s not about you, it’s about them. Stay with me here! Obviously, I’m drawing a correlation to today’s buyer journey. Content Tec
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Link, Marketo] [Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of
    Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Link, Marketo] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 23, 2016
    [Link, Marketo] 4 Steps to Creating a Launch Plan for Your New Customers
    Link to resources of different types, including printed materials or videos. Author: Anne Janzer Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. We’re talking about customers. Focus on launching customers, not campaigns.  Training.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Link, Marketo] Incorporating Mobile Ad Tech into Your Marketing Strategy
    Using the example above, let’s assume Marketo has already set up a nurture track for Web Personalization. This blog post will examine a new type of ad that blends the elements of Mobile Ad Tech and MarTech. The More Modern Ad. Let’s take a look at a new solution—Facebook Lead Ads. The examples below show what this flow looks like.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Link, Marketo] Measure the ROI of Digital Advertising Beyond Revenue Impact
    Measure the ROI of Digital Advertising Beyond Revenue Impact was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Measure the ROI of Digital Advertising Beyond Revenue Impact appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Mobile Video Ads.
  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Link, Marketo] 4 Reasons Your Email Marketing Isn’t Resonating
    Marketo did some math to quantify the financial loss tied to an irrelevant email campaign. ” Marketo does this well with their Subscription Center – offering multiple “channels” for users to pick and choose what they receive and when. Is there one marketing email you just can’t wait to open?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Link, Marketo] 7 Ways to Become the CEO of Your Territory
    Ways to Become the CEO of Your Territory was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Ways to Become the CEO of Your Territory appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The problems get that way from being unreliable or unteachable.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 17, 2016
    [Link, Marketo] 4 Reasons Your Email Marketing Isn’t Resonating
    Marketo  did some math to quantify the financial loss tied to an irrelevant email campaign. Marketo  does this well with their  Subscription Center  – offering multiple “channels” for users to pick and choose what they receive and when. . Is there one marketing email you just can’t wait to open? . Resonance Matters. Lead with data .
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Link, Marketo] Fast Forward: Video Content Goes Interactive and Personal
    Fast Forward: Video Content Goes Interactive and Personal was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Fast Forward: Video Content Goes Interactive and Personal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Whoa, wait a minute, WHAT?!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 16, 2016
    [Link, Marketo] A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating
    Author: Mike Madden Test everything. Does an orange button work better than a blue button in my email? Test it. What should I order at In-N-Out: two double doubles or one 4×4? Test it. Is this Tinder profile picture with my family better than me surfing an epic wave in Tahiti? Test it. Does this profile summary sound familiar? My name is Mike.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Link, Marketo] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    As for the current presidential candidates, almost all of the candidate sites today echo a similar format: clear message, clear call-to-action, neat navigation, and a giant email signup (plus links to social media sites). voters. Having a strong digital presence is now table stakes  for political candidates. The Website. After the Feb.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Link, Marketo] [Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities
    Brand Lessons from Pet Celebrities was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The overwhelming consensus?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Link, Marketo] The Key to Building Long-Term Relationships with your Leads
    The Key to Building Long-Term Relationships with your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Key to Building Long-Term Relationships with your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Whirlwind Romance.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Link, Marketo] Valentine’s Day Cards for Marketers [Free Download]
    Check out our Valentine’s Day cards made for marketers  by  marketers, from all of us at Marketo. Author: Elaine Ip Whether you love or hate Valentine’s Day, there’s no denying that this weekend, people around the world will be celebrating with their loved ones. Well, we’ve got something like that for you.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Link, Marketo] What Marketers Can Learn from Super Bowl 50
    What Marketers Can Learn from Super Bowl 50 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Marketers Can Learn from Super Bowl 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Don’t overthrow the ball. Get them pumped up. Simplicity.
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