• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Link, Marketo] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. B2B Marketing. processes are fundamentally changing. Look for.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Link, Marketo] How to Run a Successful Webinar from Beginning to End
    For webinar programs at Marketo, the members of the program are only deemed successes if they either attend the webinar or register for the webinar AND click a link in the follow-up email. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Plan Your Content. Promote Across Channels.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Link, Marketo] 11 Tips for Starting a New Sales Role
    11 Tips for Starting a New Sales Role was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie So you have a new sales job. Leverage Your Mentor.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Link, Marketo] 5 Steps to Market to a New Vertical
    At Marketo, we have team members who are dedicated to verticals of interest. At Marketo, for example, we found that the ideal personas in certain industries may be sales or IT leaders as opposed to marketing leaders, as they drive most of the purchasing decisions. Author: Vyoma Kapur Financial services. Healthcare. Higher education.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Link, Marketo] 4 Delicious Recipes to Sweeten up Your Marketing
    But, if you’re looking for a deeper explanation of how each ingredient contributes to your overall marketing success, check out the related Definitive Guides (linked). Author: Lisa Marcyes Well, it’s that time of year again. The season of flowers, cards, baby cupids, and stuffed animals is among us. Scrumptious Content.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Link, Marketo] 4 Value Selling Tools to Move Leads Down the Funnel
    Value Selling Tools to Move Leads Down the Funnel was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Value Selling Tools to Move Leads Down the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does this mean for marketing?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Link, Marketo] The Next Generation of Influencer Marketing
    The Next Generation of Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. This is an indicator of early maturity in influencer marketing.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Link, Marketo] 5 Ways to Find Marketing Inspiration in Your Daily Life
    Ways to Find Marketing Inspiration in Your Daily Life was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Find Marketing Inspiration in Your Daily Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That email won’t right itself.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2017
    [Link, Marketo] Virtual Reality Is Now a Marketing Reality [Gifographic]
    Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. All brands can partake. Launching a new product?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Link, Marketo] 5 Myths About Sales and Marketing Alignment Debunked
    We have a motto here at Marketo, “ONE TEAM.” We work hard at Marketo to make these dreams a reality. Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. And yes, I do mean that it’s a pleasure! It’s one of my favorite parts of the job.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Link, Marketo] How to Protect Your Company’s Reputation on Social Media
    How to Protect Your Company’s Reputation on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Protect Your Company’s Reputation on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Unsupervised Content Publishing.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Link, Marketo] How to Drive Considered Purchases in Consumer Marketing
    How to Drive Considered Purchases in Consumer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Drive Considered Purchases in Consumer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Caveats of an E-Commerce Platform.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Link, Marketo] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    Account-Based Marketing Mistakes You Can’t Afford to Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Account-Based Marketing Mistakes You Can’t Afford to Make appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Mid-Stage Metrics.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Link, Marketo] 4 Ways Demand Generation Marketing Is Like Football
    Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line. In many companies, salespeople search a dated wiki article, bulky excel file of links, or actually search Google for their company’s own content.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Link, Marketo] Where Are You on the Marketing Maturity Curve? [Report]
    One thing’s for certain:  if you’re using more than six technologies for marketing, you’ll definitely need a hub for a 360-degree view to bring it all together.   We, of course, use the Marketo Engagement Platform as ours, and many of our customers also have Marketo at the center of some very impressive marketing stacks.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 30, 2017
    [Link, Marketo] 3 Ways to Make Controversial Content Work for Your Brand
    Ways to Make Controversial Content Work for Your Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Controversial Content Work for Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Stir up a debate.  .
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 27, 2017
    [Link, Marketo] Welcome to Marketing In The Engagement Economy
    The Marketo Engagement Platform enables marketers to listen to, learn from, and engage with their customers at scale. With the scale, reliability and openness of the Marketo Engagement Platform, marketers are able to partner with integrated solutions to deliver orchestrated experiences. The Engagement Economy. In fact, most aren’t.
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Link, Marketo] Why Atlassian will be a $50+ billion company in 10 years
    The company nailed the details while not bloating the product, delivering key features like checklists, dates, assignments, power-ups (where you can link cards to pull in information from other SaaS systems), progress meters, labels, attachments, and new feeds, etc. Recently, Atlassian made a very smart move by acquiring Trello.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Link, Marketo] 3 Steps to Reduce Churn and Increase Revenue
    At Marketo, we map specific product offerings based on particular demographics and/or stage in the customer lifecycle. For instance account-based marketing for B2B customers or advanced analytics for someone who has been using Marketo for at least six months. The ideal churn rate would obviously be 0% (i.e. downloads or attendance).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Link, Marketo] How to Build a Social Media Dream Team
    At Marketo, we embrace social sharing tools to encourage social conversions within our employees’ networks. Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Roles and Responsibilities. Strategic goals. Number of platforms utilized. Weekly social time commitments. Content strategy.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Link, Marketo] 4 Secret Weapons for Sales Enablement
    For an example, here’s a Marketo video testimonial from GE  that can be shared on different channels. This includes competitive one-pagers that outline competitor weaknesses and company strengths, deep-dive decks on their products, suggestions for sales landmines , and links to customer complaints or unfavorable reviews about the competitor.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Link, Marketo] How to Leverage Intent Data to Drive More Revenue
    You can use solutions like Demandbase and Marketo Web Personalization  to leverage this information to personalize the content displayed. One method that continues to pique interest is intent data. In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Link, Marketo] 5 Steps to Kickstart Your Account-Based Marketing Program
    Steps to Kickstart Your Account-Based Marketing Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Steps to Kickstart Your Account-Based Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Gain Full Company Support .
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Link, Marketo] Tools and Tips for Outbound Sales Prospecting
    At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). We use our own marketing automation platform and  Marketo Sales Insight  application. We do everything with that in mind. In 2016, we added a 65% year-over-year growth in pipeline. Sales b2b
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Link, Marketo] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. Marketo promoted the most, with over two-thirds of paid content. If you take a look at the content that Marketo promoted, you’ll see that they promotely mostly links. Timing.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Link, Marketo] MarTech: Top 100 Influencers and Brands
    marketo. Marketo. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. WHAT ARE THE INFLUENCERS SAYING? TOPIC ANALYSIS. DOWNLOAD NOW!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Link, Marketo] 12 Questions You Need to Ask Before Hiring an SEO Company
    Off-page SEO means improving your SEO presence by earning links, strengthening the brand online, and improving the popularity of the site and content. To execute off-page SEO campaigns, an SEO agency will look for opportunities to increase your domain and page authority through incoming links to your site from other high-quality properties.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Link, Marketo] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    Make sharing links available. Content Marketing Lessons from Top Digital Marketing Blogs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Content Marketing Lessons from Top Digital Marketing Blogs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Link, Marketo] How Publishers Develop and Monetize Audiences with Digital Marketing
    How Publishers Develop and Monetize Audiences with Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Publishers Develop and Monetize Audiences with Digital Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Link, Marketo] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. We can also keep track of behavior, such as when a recipient opens an email, clicks links on landing pages, and more. Now that’s truly priceless.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Link, Marketo] 7 Things That Illustrate What Marketers Think About the Future of Technology
    To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017. Formally, we refer to it as “proliferation,” but I think of it as a blizzard. 50% of U.S.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Link, Marketo] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    How to Hire a Digital Marketing Agency: Red Flags and Key Questions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Hire a Digital Marketing Agency: Red Flags and Key Questions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Link, Marketo] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ” According to Marketo, when sales and marketing teams align, they see a 67% improvement in close rates. More Information: Get ViewedIt: [link]. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. About Vidyard. Vidyard.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Link, Marketo] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. Don’t Focus Solely on Conversions. Don’t Allocate Budget Based Off CPA.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Link, Marketo] 6 Awesome Sales Call Conversation Starters
    What we like to do at Vidyard is use tools such as SalesLoft , Marketo , and Vidyard itself, to get a quick snapshot of each prospect’s journey, like what pages they have looked at on the website, which of your videos they have watched, and more. We do this because we know the struggle is real. Know the person and company on the other end.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Link, Marketo] 4 Effective Methods to Increase Your Survey Response Rates
    Effective Methods to Increase Your Survey Response Rates was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Effective Methods to Increase Your Survey Response Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Discounts, gift cards, and raffles.
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Link, Marketo] 10 New Year’s Resolutions to Improve Customer Experience
    could for example quickly see how many of my customers use Marketo → if 90% of my revenue comes from Marketo customers, then my ICP includes “has Marketo.”. You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS). next year.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Link, Marketo] 31 Influencers to Follow in 2017
    At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business [link]. Missed the countdown? Jay Baer.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Link, Marketo] 7 Ways to Generate Leads on Social Media
    Since each shared message will include a special link that tracks the responses at every stage to the conversion event, you’ll be able to track the campaign’s progression and effectiveness and understand how prospects are helping to get the word out. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Link, Marketo] The Email Marketing Superhero: ALT Tag
    Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Link, Marketo] 2 Zero Risk Predictions for 2017
    On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! By the way—full disclosure on Marketo…(wait for it)…. election?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Link, Marketo] Our Top 10 Blogs of 2016 at a Glance
    At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Author: Elaine Ip Every time the new year comes around, I clean. It reminds me a lot of the great content I’ve seen and haven’t seen. With
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 30, 2016
    [Link, Marketo] The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
    The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Link, Marketo] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    At Marketo, we have an organized matrix that pares down all behaviors with respect to different marketing channels and the success level attained, and it is always being updated and tweaked to accommodate for new marketing campaigns. Here are four ways that lead scoring can make you a smarter marketer: 1. Some of them include: Title.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Link, Marketo] How to Leverage an Analytical Legal Strategy to Close More Deals
    Author: Zach French “You went to law school?” I get this question all the time, especially during my interview with Marketo last November. Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? then by relevance. Relevance is king.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Link, Marketo] 6 Holiday Campaigns That Drive the Customer Journey
    Holiday Campaigns That Drive the Customer Journey was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Holiday Campaigns That Drive the Customer Journey appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Awareness. Engagement. Conversion/Purchase.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [Link, Marketo] A 3-Point Health Check for Your Marketing Strategy
    Applying this to real-world scenarios for a subscription management company: This program is designed to educate our audience on all of our available subscriptions and can be confirmed when the contact clicks on links to an increasing number of subscription summary pages. What Does a Healthy Strategy Look Like? Great Time to Reflect.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 23, 2016
    [Link, Marketo] 3 Ways to Give Back Throughout the Year
    Team volunteering is big at Marketo; we have large-scale volunteer projects every summer for our Global Volunteer Month and at all of our company-wide meetings. At Marketo, we focus a lot of our time on skill-based volunteering. High school and college students from College Track joining Marketo for a resume building workshop. 3.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Link, Marketo] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. Customer returns a week later by clicking a link in a  social network. Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from  KlientBoost.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Link, Marketo] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Marketo. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more.  From technical audits, keyword research, outreach, link building and penalty analysis, this blog delivers an informative punch. Over 2.5 Copywriting. Blogging.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Link, Marketo] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. You can also set them up to track Offline Conversions from your Marketo database , so you can see not only which ads acquire the most leads, but which ones drive the most sales/conversions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Link, Marketo] KoMarketing Top B2B Marketing Blog Posts From 2016
    Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. So do comprehensive lists.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Link, Marketo] KoMarketing Top B2B Marketing Blog Posts From 2016
    Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. So do comprehensive lists.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Link, Marketo] How to Cultivate a Culture of Testing
    How to Cultivate a Culture of Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Cultivate a Culture of Testing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. We find that our best campaign strategies are gut-led but data informed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Link, Marketo] How SMBs can get more leads through marketing automation
    You can use certain triggers, such as link clicks, certain downloads from your website, visits to particular pages from your website, to effectively nurture potential leads and turn them into buyers. Marketo. By Lilach Bullock, {grow} Community Member. What is marketing automation and why is it important? Segmenting your list. Hubspot.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 19, 2016
    [Link, Marketo] 5 Considerations Before You Step Up Your MarTech Stack
    Considerations Before You Step Up Your MarTech Stack was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Considerations Before You Step Up Your MarTech Stack appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Nice-to-haves end up getting neglected. 2.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Link, Marketo] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    Like we hear often from the executives here at Marketo, it’s great to know who your customer base is, but true success is knowing what they’re doing and how their behaviors define their actions. defining message, keyword, or visual could be the link between binding your brand with your audience. We don’t even know where to begin.”
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Link, Marketo] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Link, Marketo] Self-Promotion: 3 Ways to Do It Right
    For example, at Marketo, users can become a  Marketo Certified Expert , which supports their expert status through a technical assessment. Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. Self-Promotion is Self-Preservation. Get Others to Promote You.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [Link, Marketo] 6 Account-Based Marketing Insights from #FlipMyFunnel
    The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. Author: Anastasia Pavlova Last week, I attended the  #FlipMyFunnel conference in Atlanta. The concept of a flipped funnel is simple. Prioritization.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Link, Marketo] Can Your Brand Monetize Web Content Without Serving Ads?
    Especially for B2B brands, content marketing automation can provide the link between your published content and the opportunities it’s generating. A great content marketing strategy requires time, energy, and sometimes significant resources. What do you do? The idea of monetizing content certainly is tempting. Think Beyond Ads.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Link, Marketo] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    Instead of redirecting them to a web link, try embedding dynamic questions with radio buttons directly into your email so recipients can respond instantly, rather than having to click a link to a new page. After all, with 215.3 That’s where dynamic email comes in. Dynamic Surveys. Deadline Countdown. Convenience Features. Videos.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Link, Marketo] Interesting Infographics: Create a Killer Social Media Strategy
    This infographic from Social Media Marketo breaks social media marketing down into 12 key steps that they say will help your business build a killer social media strategy. Let’s see what Social Media Marketo has to say: 12 Simple Steps for an Effective Social Media Strategy. billion active monthly users. Define target audience.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Link, Marketo] Marketing Automation for Sales Development: An Essential for Revenue Success
    In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities.  In this blog, I’ll share three key areas in which sales uses marketing automation for success: 1. Lead Scoring and Collaboration.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Link, Marketo] 10 Trends That Defined Digital Marketing in 2016
    10 Trends That Defined Digital Marketing in 2016 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 10 Trends That Defined Digital Marketing in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Increased Social Search Functionality. Wearables.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Link, Marketo] 4 Secrets of Mobile Retention
    Secrets of Mobile Retention was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Secrets of Mobile Retention appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. According to Appboy, less than 25% of people return to an app the day after initial install. Leanplum’s
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Link, Marketo] 2017 Marketing Predictions [Slide Deck]
    To get more details and insight on our 2017 Marketing Predictions , flip through the slide deck below to access our complete summary: 2017 Marketing Predictions—Marketo from Marketo. Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Link, Marketo] 6 Ways to Get Inspired to Create Content
    purposely look for ways to link the topics I’m writing about to everyday challenges. I use television, music, people-watching, and the web. Andrew Dennis is a Content Marketing Specialist at Page One Power , a custom link-building firm based in Boise, Idaho, and a Search Engine Land columnist. Look Around. But you’re also not correct.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Link, Marketo] How to Automate Your Account-Based Marketing Strategy
    How to Automate Your Account-Based Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Automate Your Account-Based Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Nimbleness in Building Aggregate Audiences.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Link, Marketo] 31 Influencers to Follow in 2017: A Social Countdown
    31 Influencers to Follow in 2017: A Social Countdown was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 31 Influencers to Follow in 2017: A Social Countdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But let’s be honest, it also takes time.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Link, Marketo] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Reasons Your B2B Marketing Reports Stink and How to Fix Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Is data blank?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Link, Marketo] How to Navigate the Social Ad Spend Solar System [Infographic]
    Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Here are a couple of points to keep in mind as you start your odyssey.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Link, Marketo] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    At Marketo, we work with our global demand generation teams to determine how we want to score based on demographics and behavior. One way we have done this at Marketo is by bumping up lead scores for those who fill out a “Contact Me” form. Author: Tanya Chu What do the marketing leads look like? Where are all our leads going?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Link, Marketo] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    Life Lessons I Learned (So Far) From a Career in B2B Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Life Lessons I Learned (So Far) From a Career in B2B Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Back to Erica. ” 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Link, Marketo] 3 Things Marketers Can Be Thankful For
    Take Marketo customer Panasonic, for example, which was able to show how brand awareness–merely seeing an ad on Google or Facebook–could be  tied back to revenue. Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. Touché, my international marketers, touché.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Link, Marketo] 7 Ways to Improve Your Site’s SEO Game Today
    Check Your Links. Monitoring and policing the backlinks that point to your site can get complicated, but you can easily practice good SEO with the links in your own content. link should be a way to give readers more information on a certain topic, not take them to a website that has nothing to do with the text. Yesterday.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Link, Marketo] How Your Content Marketing Can Get an Extra Lift From Influencers
    If fans receive an email, or see a social post from someone that they readily follow, they are much more likely to open that email or click on that link than the same message coming from a brand they may be familiar with but don’t have a personal relationship. Hollywood has celebrities, fashion has models, and business has its moguls. Klout.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Link, Marketo] 5 Quotes to Recharge Your Marketing
    Quotes to Recharge Your Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Quotes to Recharge Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Surprisingly, valuable marketing lessons are all around us.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Link, Marketo] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Marketo is a very effective data management tool. 
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Link, Marketo] 4 Ways to Elevate Your Marketing with Great Content
    Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. Link to Jedi Kittens video. Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. Here are my takeaways from four sessions that really stood out: 1.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Link, Marketo] 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them
    Building a big audience is fine, but these are weak relational links. Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. You might be thinking, “It’s only social media, how hard can it be?”
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Link, Marketo] 5 Ways to Scale Your ABM Strategy
    An advanced marketing automation tool, like Marketo, allows you to reach leads in your target accounts on Facebook and other channels. Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. Sound familiar? The top tier, (e.g.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Link, Marketo] Thoughts from Viewtopia 2016: Video Has Evolved
    Leveraging modern Online Video Platforms (OVPs) allows marketers to fully customize the video experience, including adding interactive elements like forms, and links to other videos or content pieces. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Let that soak in.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Link, Marketo] Top B2B and Consumer Content Marketing Minds & Advice
    Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing,  Welcome to the Funnel. (He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, it can be hard to distinguish the signal from the noise. B2B Content Masterminds. Over and over.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Link, Marketo] The Evolution of the Customer Lifecycle
    At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. Why is it important? Different stages. New Model. Core Stages.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Link, Marketo] Top Marketing Blogs You Should Be Reading
    Where can I find it: [link]. Where can I find it: [link]. Marketo. Where can I find it: [link]. Why should I read it: If there’s one thing Marketo does really well, it’s content. Where can I find it: [link]. Where can I find it: [link]. Where can I find it: [link]. Where can I find it: [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Link, Marketo] 5 Do’s and Don’ts of Employee Advocacy
    Through tracking links and an integration with your marketing automation platform, you can discover what content is resonating with your new audiences, how much traffic it’s driving, how many leads or contacts are being captured, and ultimately how many new customers you gained as a result. How do we explain why we’re doing this?
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Link, Marketo] Ops-Stars at Dreamforce Shows the Rise of Operations
    We have brief recaps of the sessions and links to the presentations below. Renaud Bizet, director of global marketing operations , Marketo Title: “Marketo’s Operations Journey to ABM”. Key takeaway: “Historically, Marketo has been very lead-centric. It began as a modest idea. 507 attendees. Rave reviews. Chad T.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Link, Marketo] Ops-Stars at Dreamforce Shows the Rise of Operations
    We have brief recaps of the sessions and links to the presentations below. Renaud Bizet, director of global marketing operations , Marketo Title: ”Marketo’s Operations Journey to ABM”. Key takeaway: “Historically, Marketo has been very lead-centric. It began as a modest idea. 507 attendees. Rave reviews. Chad T.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Link, Marketo] What Qualities Should You Look for in a Marketing Automation Manager?
    Marketo and Ascend2’s Marketing Automation Strategy Survey. Marketing automation customer communities, such as Marketo Community. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Qualities Should You Look for in a Marketing Automation Manager? Sales.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Link, Marketo] 5 Things to Include in Your Brand’s Content Guidelines
    Links: Do you prefer outside sources to be included? Are there any sources or competitors to avoid linking to? Author: Mike Brown Let me tell you about the one time I got fired. Trust me, there’s a valuable lesson in here for marketers. I was 16 years old and had just landed a groundskeeper job at a summer camp. Easy enough, right?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 4, 2016
    [Link, Marketo] Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]
    Author: Vyoma Kapur As a consumer, you’ve probably already started seeing holiday marketing messages (like Amazon who already started Black Friday). Every year, the retail sector taps into this festive season to boost sales and revenue. But what about other industries like travel, automotive, and even healthcare? Stay Social Throughout the Holidays.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Link, Marketo] How to Thrive in Google’s New Mobile Search Index
    Many times, these are hosted on a subdomain such as [link] While this option will require additional web development, it can be done without impacting the desktop version of your website. Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2016
    [Link, Marketo] Powering Account-Based Marketing with the Right Technology
    Powering Account-Based Marketing with the Right Technology was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Powering Account-Based Marketing with the Right Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Unified Platform.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Link, Marketo] 4 Ways to Optimize the Middle of the Funnel
    If a lead who clicked on a link in an email is 50% more likely to become a customer than a lead who visited our blog, we’ll adjust our lead scoring model to reflect email clicks at five points and blog visits at three points. What is the middle of the funnel? The middle of the funnel, or MOFU, is like a valve. SQLs (opportunities created).
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Link, Marketo] A Tale of Marketing Halloween Horrors
    Tale of Marketing Halloween Horrors was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A Tale of Marketing Halloween Horrors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It had been a busy year, with tons of planning sessions for this one campaign.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 28, 2016
    [Link, Marketo] 6 Career Tips to Live by for Today and Tomorrow
    As a result, it became part of my brand and it’s the main reason that a former CEO I worked for suggested my name to Phil Fernandez, Founder of Marketo, when he said he was looking for someone to lead an indirect sales effort at Marketo. 3. Your time is no longer your own to manage. Welcome to adulthood! Do Your Job Well. Own it.
  • SNAPAPP  |  FRIDAY, OCTOBER 28, 2016
    [Link, Marketo] SnapWrap: Kicking Bad Habits, The Science of Engagement, and More!
    If you read something that you want to see in the next roundup, send an email with a link to tdevoto@snapapp.com. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Eddie Shleyner, Hubspot.
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