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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.

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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.

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Here’s How Your Content Team Should Do Link Building Email Outreach 

Mailmunch

People have different ideas about link building. Some say manually building links is against Google’s guidelines and should be avoided. Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time.

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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Chapter 6: Link Building & Establishing Authority Turn up the volume. You should always try to maintain a healthy link profile.

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What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like

Velocity Partners

Companies used to think it was enough to build a great product — founders had a “ Build it and they will come” mentality. In fact, it’s not always the best product that wins anymore — a mediocre product with a great GTM plan can beat a better product with lackluster GTM. What other shifts are you sensing?

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14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

The cause of this plague is a combination of 1) dodgy guest-posting or link-building services that employ people who have no business writing, with 2) lazy website owners who’ll happily post “free” content without bothering to proofread it. ” First of all / put your focus on. Colloquialisms.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The company covers everything from branding to entrepreneurship to product reviews. Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_, sets the benchmark for a new era in marketing. If you work in digital marketing, this channel is for you! 1. Marketing 360.

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