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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%).

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%).

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Coding used in coordination with the link (IE, making sure rel=nofollow or JavaScript will not be used, impacting a search engines’ ability to crawl and understand the link). These scores help evaluate future link opportunities and prioritize strategies. SEO-Specific Metrics. Site Popularity-Specific Metrics.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

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8 Questions B2B SEO’s Should Ask In Buyer Persona Development

KoMarketing Associates

Disconnect in B2B SEO Objectives: The lag in conversion rate could mean that SEO discovery needs to be more integrated with broader B2B marketing efforts. Here are eight questions search engine marketers should ask (or get answered) when developing buyer personas for B2B marketing strategy.

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5 Action Items from #SMX Advanced 2013

KoMarketing Associates

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

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The Relationship Between B2B SEO, PPC, and Social Media

KoMarketing Associates

Still another was interested in learning about our perspective on optimization for LinkedIn. We receive a lot of questions about our “online marketing process”. For KoMarketing, the mechanisms we use to generate results revolve around a comprehensive search engine marketing plan built on content and third party communication.

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