KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. You can use the links below and also after each video to navigate through the videos and sections.

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

APRIL 30, 2012

Coding used in coordination with the link (IE, making sure rel=nofollow or JavaScript will not be used, impacting a search engines’ ability to crawl and understand the link). These scores help evaluate future link opportunities and prioritize strategies. SEO-Specific Metrics. Site Popularity-Specific Metrics.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. What we all realize is that building brand is a critical element of the B2B organization’s broader marketing strategy, including search. It’s difficult to know for certain.

Link Building 120

Link Building PR SEO Ad Building 120

KoMarketing Associates

JUNE 20, 2019

The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. B2B link-building strategies that really work. Let the link-building efforts begin.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

KoMarketing Associates

MAY 30, 2018

SEO Link Building. SEO-specific link building was one of the primary reasons I started using Twitter (nearly a decade ago!). Creating lists of journalists and writers provides an opportunity to gain links through interviews, mentions, and direct contributions when they are identified and / or requested.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Align with Link Building Initiatives. Align with Link Building Initiatives.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

MARCH 19, 2018

According to the “Search Engine Optimization Tactics Survey” from Ascend2, the majority of respondents (57 percent) said that on-page content was the most effective SEO tactic, followed by keyword research (50 percent) and link building (46 percent).

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

OCTOBER 10, 2012

. “For many B2B companies, creating new content and thinking about link building can be daunting, especially if you don’t have a product people love to talk about. While this can make SEO challenging, the good news is there’s actually a lot your business can be doing.

Webinar Metrics 120

Webinar Metrics SEO B2B Link Building 120

KoMarketing Associates

AUGUST 31, 2017

When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development. Technical SEO was named the top priority of resources for respondents, followed by content development, traffic analysis, and link building.

Press 136

Press Marketing Report SEO Advertising Agencies 136

KoMarketing Associates

MARCH 26, 2013

” Not only does the answer to this question help keyword research, but it might assist link building and competitive research. Buyer personas provide a great starting point for keyword research, competitive review, and link building / social media exploration.

Buyer Personas 120

Buyer Personas B2B Link Building Keywords 120

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. Moz Open Site Explorer. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

AUGUST 6, 2019

Additionally, the ongoing learnings through social media activity may aid in spotting trends and development that can lead to proactive campaigns for social media advertising and even SEO link building initiatives. Third-Party Campaign Creation.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

MAY 26, 2016

Link Building. Link building done on its own is not nearly as effective as it can be when incorporating social media efforts. When used correctly, social can earn website quality links that can bring valuable traffic to your sites. How can you initiate a link building strategy with social?

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

DECEMBER 18, 2014

I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link building done on its own is not nearly as effective as it can be when incorporating the social media teams’ efforts. Are you using IFTTT?

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

NOVEMBER 16, 2017

Link building (52 percent) is the most difficult SEO tactic for marketers to execute, followed by website structure (39 percent). This is followed by increasing search rankings (28 percent), boosting sales revenue (25 percent), and increasing conversion rate (14 percent).

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

KoMarketing Associates

FEBRUARY 6, 2018

Blogs and third-party publications which are often critical for link building outreach as well. This coordinated effort can have a positive impact in link building acquisition and generating additional visibility for SEO-centric content marketing assets in particular.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JUNE 30, 2015

Here are four key steps for improving your success rate at link building outreach. Don’t forget Google Drive, Evernote, and other shareable and collaborative resources, especially if you are working across teams or business units in your link building efforts. Build Relationships First. How do you do this?

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

JULY 20, 2017

Too much link building will negatively impact your SEO. The Google Penguin update back in 2012 caused some commotion around the do’s and don’ts of link building. Ever since this update, SEOs have been more cautious about link building efforts. This is false. Content marketing is SEO.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

OCTOBER 23, 2014

Link Building Campaign Engagement Metrics. Link Building Campaign Engagement Metrics. If you just finished up a link building campaign and recorded the links built in that time period, this is a perfect report for evaluating performance beyond direct link acquisition.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

JULY 28, 2016

Link Building Is All About Quantity. Links have always played an important part in building and maintaining SEO value, but the practice of obtaining them has vastly changed over the years. Since SEOs discovered the benefits of building links, they looked for ways to build more links, more easily.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

NOVEMBER 15, 2018

You know you are entangled in SEO when you hear Penguin, and you think of link building schemes instead of this little guy. It’s important to be aware that Google has become more sophisticated with recognizing and discounting spammy/toxic links. This should certainly be considered when thinking about link building tactics.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

MAY 4, 2017

” Not only does the answer to this question help keyword research, but it might assist link building and competitive research. Buyer personas provide a great starting point for keyword research, competitive review, and link building / social media exploration.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

DECEMBER 16, 2014

We have often written about the connection between PR and SEO teams, particularly as it pertains to link building development. Finally, SEO professionals should consider the breadth of exposure link building initiatives might receive, particularly when commercial relationships might be required.

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

KoMarketing Associates

JULY 31, 2018

Local SEO for B2B marketing can also tie into link building, especially when it comes to local pages. There may be several opportunities for links in your local area, especially if your organization is active in the community. Career sites: Some job listing sites will link to the hiring organization’s website.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

DECEMBER 4, 2014

Link Building is Here to Stay . Don’t trade links. Don’t buy links. Link building took a hard hit the past couple years with Penguin update s and all the “Don’ts” from Google. Link building isn’t going away but it does need to evolve. Partner links still work. Don’t guest blog.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

APRIL 1, 2014

One of the biggest challenges currently facing search marketers is in understanding what is acceptable to the search engines (well, mainly Google) and what is punishable, specifically around link building. Link building is something that can and should be done. Build links that are going to help your business.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

KoMarketing Associates

AUGUST 5, 2015

Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. Read a good blog post one of your link building prospects recently wrote and provide an insightful comment. Pressed for time? Endorse a few of their key skills instead.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

JANUARY 30, 2017

Other tactics that marketers struggled with were link building (5.34), off-site content marketing (5.31) and on-site SEO (4.89). However, influencer marketing was labeled as the most difficult tactic for marketers to execute. Influencer marketing received 5.69 on a difficulty scale of 0 to 10 (10 being the most challenging).

Marketing Report 120

Marketing Report B2B Marketing Allocation Budget Programs 120

KoMarketing Associates

NOVEMBER 14, 2012

Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? Link building : Where is it today and where will it be tomorrow? Content marketing’s big shiny role in search.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

OCTOBER 18, 2016

Link building is a critical element to successful digital marketing initiatives. BuzzStream is a PR and link building tool that makes it easier to manage link building initiatives from start to finish. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

SEPTEMBER 14, 2017

Second, you may also see many Baidu SEO guides share that Baidu products are good for link buildings, such as Baidu Baike (similar to Wikipedia), Baidu Zhidao (similar to Quora), Baidu Tieba (forum). It is true that links on these platforms are good for Baidu SEO.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

JUNE 2, 2016

My colleague Justina just wrote about how B2B marketers can leverage social media for SEO link building and content visibility. Here are a few key measurement activities to keep in mind: The number of connections made with key influencers and target audiences that can aid in link building efforts, based on social media communication.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

APRIL 5, 2018

The most interesting statistic to me is that while small businesses don’t identify link-building efforts (content marketing, guest blogging) as the most common SEO service they invest in, they do measure links as the primary determinant of SEO success. However, that might be one where we will just have to wait and see.”.

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

KoMarketing Associates

JANUARY 27, 2015

Leveraging a successful email campaign can serve as a proof of concept when applying it to a content, social, or link building initiatives. We turned around and used the insights generated to build content and link building assets. What email marketing campaigns have we launched in the last three months?

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120