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Privacy Policy Compliance & Optimization Check-up for Website Owners and Advertisers

ClearVoice

As a result, many website owners and advertisers have made sure they have a privacy policy that covers what it needs to cover — plus maybe a cookie acceptance pop-up, for good measure. What your privacy policy says, where you place it, and how you make users aware of it really matter. Rocket Lawyer.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive. The Regulations illustrate how privacy policies should be a place of actionable instruction and not merely a restating of the text of the law.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. One way to do this is by doubling down on social media marketing.

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Facebook for Lead Generation: An Overview of Lead Ads

NuSpark Consulting

Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently. The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens.

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Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns.

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2019: Ad-Tech and Digital Marketing Trends To be Aware Of

NuSpark Consulting

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Machine learning and AI are driving data analysis, predictive lead scoring, and content personalization, which help to improve customers’ experiences. Artificial Intelligence. Voice Interaction. Personalized Email.

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GDPR and social media: What marketers need to know

Sprout Social

The connection between GDPR and social media might seem a bit fuzzy, but it’s important to understand the impact for efforts like paid advertising and reporting. We know that Facebook advertising via remarketing ads that essentially “follow” visitors from your site to Facebook (and vice-versa) can be incredibly effective.