ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. This quiet little segment of content marketing is slowly gaining more eyes and ears as readers crave empathy and relatable stories. For example, one of my content marketing brand clients publishes a health-focused magazine. LinkedIn: Marketing Solutions Blog.

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

Biznology

JUNE 4, 2019

I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. You’ve been involved in the lead generation world for a long time. The big changes have been in the use of marketing technology. Certainly, technology lets us deliver more leads to sales, faster than ever before.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Square 2 Marketing

MARCH 8, 2022

As we wrap up the first quarter of the year, some of you might be looking at your lead generation results and wondering, "What happened? Why didn’t we generate more leads?". No article on the web or list of generalizations is going to solve your challenges around lead generation. In other words, only you can figure it out.

Lead Generation 52

Lead Generation Tactics Leads Lead 52

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach.

Lead Scoring 304

Lead Scoring Lead Ranking Tips Leads 304

ViewPoint

SEPTEMBER 24, 2013

I have written articles and blogs against BANT (as a lead qualifying criterion) for years. Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT. Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I Think: lead nurturing. I believe that this is market dependent.

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. Some psychographic elements include values, pain points or opinions on various topics. With targeted personas, website traffic can grow by 210% and increase leads by 97%.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Albacross

FEBRUARY 19, 2019

Most business owners understand that content is an integral part of succeeding online, but when pressed to explain how exactly can content help their lead generation , few know the answer. However, that doesn’t mean that content can’t be incredibly powerful for generating targeted leads. Study the Best in Your Industry.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Marketing Strategy 97

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Who should booth staff be scanning?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

ViewPoint

DECEMBER 12, 2017

Last week a prospect told me that he needed higher quality leads than were currently being provided by two third-party outsourced solution providers. His definition of a lead was the loosest that I have ever heard. An employee of a targeted company needed only to download some content to be qualified as a lead.

Sales Qualified Leads 189

Sales Qualified Leads Lead Scoring Lead Ranking Buy 189

Heinz Marketing

SEPTEMBER 28, 2021

By Lisa Heay, Marketing Planning Manager at Heinz Marketing. Lead scoring is defined as a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. Organizations who implement lead scoring often experience lower marketing costs and higher conversion rates.

Lead Scoring 97

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 97

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. What is Lead Generation?

Lead Generation 95

Lead Generation Lead Ranking Generation Lead Scoring 95

ViewPoint

NOVEMBER 7, 2018

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Naturally, not every lead gen program will be a success. Nothing else made sense to me then or now.

Lead Gen 221

Lead Gen ROI Spending Barriers 221

Sharpspring

JULY 27, 2021

With the term “lead nurturing” trending lately, you’ve probably noticed that a hot topic in conversations about sales and marketing recently has been lead nurturing funnels and programs. In case you’re wondering, lead nurturing is exactly what it sounds like! Current Status of Lead Nurturing. The data is clear.

Lead Nurturing 101

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 101

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .”

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. The good news is that anyone can turn the platform into a lead-generating machine. For example, “online marketing for SaaS.” Look no further.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

SmartBug Media

JULY 12, 2019

When considering an investment in inbound marketing, you may ask yourself, “How long is this going to take to be successful?” Inbound marketing is a long-term game, but that doesn’t mean you can’t see success somewhat quickly. Let’s look at what leads look like in inbound marketing. So, don’t slow down when your leads do.

Inbound Marketing 65

Inbound Marketing Planning Leads Lead 65

Heinz Marketing

FEBRUARY 24, 2022

Cameron Katoozi , Marketing Consultant at Heinz Marketing. Yet, one of the most interesting features that I have been playing around with is lead scoring and grading. In my opinion, I believe every B2B organization using Pardot should implement lead scoring to some extent. What is Lead Scoring and Grading?

Lead Ranking 103

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 103

markempa

NOVEMBER 23, 2011

Tweet In my post earlier this week , I outlined the challenge presented by SiriusDecisions’ Demand Waterfall taxonomy, specifically with the phrase “Marketing-Qualified Leads” (MQLs). Another problematic phrase is “sales-accepted leads.”. Often, funnels leak the most during the handoff between sales and marketing.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable.

Marketing Strategy 340

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 340

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

ANNUITAS

SEPTEMBER 7, 2021

Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect). A mature marketing organization is tracking its users’ online behavior. Step 1: Agree on the Information You’re Collecting.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ViewPoint

FEBRUARY 18, 2015

In their opinions marketing is not needed. Well, I hate to break it to them, but without marketing the majority of companies will either fail or fail to reach their full potential. And lead management has told these winners where to spend their marketing dollars. Sales Leads Sales & Marketing Management'

Lead Management 120

Lead Management Sales Leads Efficiency Word of Mouth 120

ViewPoint

MAY 17, 2018

A senior marketing executive once got so frustrated with his sales counterpart that he offered the following choices for spending $100,000 on a lead generation campaign: Option. Content Aggregator “Leads”. Sales Qualified Leads. To be fair, marketing’s mandate was to generate more leads every year with shrinking budgets.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

ANNUITAS

SEPTEMBER 7, 2021

Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect). A mature marketing organization is tracking its users’ online behavior. Step 1: Agree on the Information You’re Collecting.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

NuSpark Consulting

SEPTEMBER 28, 2014

Content marketing is vital to growing a business in today’s economy. With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information. Comics are especially effective if you’re focusing on business to business marketing.

Lead Generation 100

Lead Generation Content Marketing Generation Lead 100

Integrated B2B

OCTOBER 2, 2016

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the Chief Operations Officer. Generate leads. Perform market research.

Opinions 53

Opinions CMO Paid Search Agency Social Media 53

PureB2B

MARCH 9, 2021

What about with lead generation? Well, there are a lot of differing opinions on this matter, but one rings true above all else. When focusing on lead generation, the content you promote needs to stand on its own. If done correctly, using gated content can be a huge difference maker for your lead generation strategy.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

MARCH 9, 2021

What about with lead generation? Well, there are a lot of differing opinions on this matter, but one rings true above all else. When focusing on lead generation, the content you promote needs to stand on its own. If done correctly, using gated content can be a huge difference maker for your lead generation strategy.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

MARCH 9, 2021

What about with lead generation? Well, there are a lot of differing opinions on this matter, but one rings true above all else. When focusing on lead generation, the content you promote needs to stand on its own. If done correctly, using gated content can be a huge difference maker for your lead generation strategy. .

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 153

B2B Case Study Case Studies Content 153

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

NuSpark Consulting

NOVEMBER 3, 2019

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. Middle-of-Funnel Marketing (MOFU).

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Jackie Walts

MAY 4, 2022

If lead scoring is done right, it increases efficiency, allows sales to focus on the leads most likely to convert and lets marketing nurture and ripen the rest. Bottom line – better for the sales team, a better experience for your prospect and better for marketing by reducing lead waste. But where do you start?

Lead Scoring 54

Lead Scoring Lead Ranking Sales Qualified Leads Leads 54

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. But how can we ensure that AI-driven content is used responsibly?

Marketing AI 338

Marketing AI Lead Ranking Lead Scoring Copyright 338

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 67

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 67