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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. It’s little wonder that link building has been a crucial element of SEO ever since. Why is link building valuable for SEO?

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

We all want our clients and organizations to receive quality traffic, provide visibility in appropriate markets, and drive measurable results (leads, visitors, etc). Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies. Expected cost per lead or cost per visit.

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What is a Dofollow Link?

Hubspot

Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle. While part of this effort comes down to writing relevant, accurate, and interesting content, there’s another key component: Dofollow links.

PageRank 100
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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. Link Building. Links from other sites on the web server as votes of confidence in your domain.

SEO 91
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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. or worse, to something sketchy like an online pharmacy site); and 2) the author’s approach to the links.

PageRank 100
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SEO Strategy for 2015 Will Focus on Lead Generation

Content Standard

As far as SEO strategy goes, a major focus for marketers will be using SEO to increase lead generation. More than 60 percent of surveyed practitioners indicated increased lead generation as one of the most important marketing objectives for the upcoming year, according to Conductor’s Inside Enterprise SEO survey.