markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. Where marketing and sales need to work together as leads proceed through the funnel.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Lead management/nurturing (66%). What About Goals? Thought leadership (79%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads. In summary, content marketing and SEO work together.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads. In summary, content marketing and SEO work together.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Once that lead score raises to the defined threshold, you get them.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. White Papers. Lead Management. Lead Scoring. Marketing Platform Lead To Revenue Management. Lead Capture. Lead Scoring.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. What actions should marketers take in 2010?" Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Biznology

JUNE 6, 2012

No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. One of the best ways to do this is to build a site map file off of the root directory of your site or microsite. They look for content about topics.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Otherwise, everything’s ephemeral.

Social Media 80

Social Media Social Marketing Media Planning 80

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

SnapApp

FEBRUARY 22, 2016

In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. To show rather than tell some great customer success stories , Blackbaud created a microsite called Realize Real Results that hosted a variety of different content. Check out her presentation here. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

FEBRUARY 23, 2016

” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. To show rather than tell some great customer success stories , Blackbaud created a microsite called Realize Real Results that hosted a variety of different content. Check out her presentation here.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

The ROI Guy

SEPTEMBER 29, 2010

It's about all the different ways you can engage the audience and the various ways you can develop leads with content.” One of the programs we worked on is with Ziff Davis Enterprise (ZDE), launching a suite of interactive tool services for IT vendors to drive more qualified leads, reduce sales cycles and generate more transactions.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

APRIL 19, 2010

To drive more and higher qualified leads, HP Procurve and Carolina Advanced Digital, an HP partner, have launched a campaign and microsite to promote the ROI of its solutions. The tool and white paper are available from: [link] (registration is required). On average, HP claims, and we have confirmed 400% ROI potential.

ROI 40

ROI Tools Microsite Campaigns 40

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. Once someone gets past the lead gate of a PDF, what do they do? Today there are millions (maybe billions?)

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service. Microsite. Traffic Source. Landing Page.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

DECEMBER 5, 2011

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Reason 6: Marketers who are good at tracking how web visitors move through the pipeline can track leads and revenue that originate from the audience of a curated site or newsletter.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

JULY 10, 2018

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Thrive Leads features A/B testing. Special-Purpose SEO Tools.

Paid Content 212

Paid Content CMS Development Design Optimization 212

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. There is simply no denying the power of digital marketing and the reach of the channels that comprise it. Whitepapers. Case Studies. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online.

Microsite 106

Microsite Content Advertising Agencies Lead Ranking 106

Zoominfo

SEPTEMBER 23, 2018

Whether through direct sponsors or lead generation, B2B brands who podcast can make money in a number of ways. It’s important to identify the different factors that lead to listener abandonment—did listeners leave when a new segment started? To achieve maximum podcast ROI, be sure to optimize your podcast for lead generation.

B2B 176

B2B RSS Microsite Skype 176

The Point

AUGUST 24, 2010

In the process, what is otherwise a fairly straightforward “get your free report” lead nurturing program is elevated to a degree that allows it to really stand out from the clutter. Would the photoshopped cover of a white paper have anywhere near the same effect here? Absolutely not.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

Content4Demand

FEBRUARY 5, 2021

When you find a content agency you trust, you can focus on promotion, lead development and big-picture strategy while someone else provides the nuts and bolts of your campaigns. Content marketing started fairly simply with email nurtures, lead gen and gated content. Put together an E-book or a white paper, and you were ready to roll.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 74

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. Here are a couple of ads: EMC is giving away something on ECM (Enterprise Content Management) for lead generation.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Sharpspring

JANUARY 10, 2019

Interactive content is special in that audiences don’t passively consume it, which makes it a powerful content type for generating and nurturing leads. Why Use Interactive Content for Lead Capture? Besides the benefits discussed above, interactive content is a valuable tool to help marketers turn prospects into active leads.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Adobe Experience Cloud Blog

OCTOBER 30, 2012

You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line. Yet, that is what many marketers do with their marketing automation and lead management vehicles. Pit crews have a limited amount of tires and fuel.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

ClearVoice

JULY 12, 2022

White papers. What’s a white paper? Taking white papers from dry and dusty to something that truly drives interest can be a challenge, but when executed well, this tool creates strong ROI for marketers. How many visitors requested the white paper from your landing page?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52