Act-On

MAY 23, 2018

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Lead Gen 244

Lead Gen Social Media Media Lead 244

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SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. Sales and marketing alignment is no small task, but it’s not a mystery. Real or imagined cultural clashes (“Marketers are mired in process and research.” Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

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SEPTEMBER 25, 2023

Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. And by magic, we mean smooth handoffs.)

Marketing Automation Services 142

Marketing Automation Services Software Top of Funnel Process 142

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DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It might be time to implement marketing automation with a new provider!

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

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JUNE 28, 2018

Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how.

Trust Marketing 111

Trust Marketing Video Marketing Lead Marketing Qualified Leads 111

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MAY 17, 2018

Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog.

Lead 188

Lead Marketing Qualified Leads Leads B2B 188

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OCTOBER 30, 2018

Are you struggling to see results from your marketing efforts? Use these 3 personalized marketing to attract more leads and retain customers.

Personalization 101

Personalization Lead Marketing Qualified Leads Leads 101

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JUNE 13, 2018

Check out these 12 proven website lead generation strategies to get more and better leads. With examples!

Lead Generation 152

Lead Generation Generation Leads Lead 152

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OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 176

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 176

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OCTOBER 2, 2018

Are your marketing efforts not getting you the type or results you want? Then check out these 3 sure-fire tactics to improve your lead generation efforts.

Tactics 103

Tactics Leads Lead Marketing Qualified Leads 103

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OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

Act-On 108

Act-On Lead Generation Generation Media 108

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DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 212

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 212

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MAY 16, 2018

Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.

Top of Funnel 114

Top of Funnel Marketing Funnels Lead Marketing Qualified Leads 114

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JULY 5, 2018

A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up? When every lead counts, here are four tips for getting started with your first automated program.

Lead Nurturing 103

Lead Nurturing Sales Cycle Tips Lead 103

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OCTOBER 17, 2018

Are you ready to shake up your content marketing strategy by implementing webinars? These 5 tips will help you host webinars that convert more leads.

Webinar Metrics 100

Webinar Metrics Lead Marketing Qualified Leads Leads 100

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MAY 9, 2018

Wondering what is lead nurturing? Lead nurturing is the process of building relationships with your buyers at every stage of their buying process (and your sales funnel). Ready to start lead nurturing? Find out how to engage your B2B buyers throughout their journey in 5 steps.

Lead Nurturing 101

Lead Nurturing Lead Marketing Qualified Leads Leads 101

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OCTOBER 16, 2018

Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and reach more leads.

Branding 100

Branding Brand Identity Lead Marketing Qualified Leads 100

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AUGUST 29, 2018

Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.

User-Generated Content 107

User-Generated Content Generation Lead Marketing Qualified Leads 107

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SEPTEMBER 26, 2018

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Mobile Marketing 109

Mobile Marketing Generation Lead Marketing Qualified Leads 109

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OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 145

Marketing Automation Services Analytics Software Deliverability 145

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JULY 11, 2018

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Marketing Qualified Leads 112

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 112

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NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. Research finds that over half of organizations report higher-quality leads because they use personas. Consideration.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

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NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. We don’t republish our content.

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

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SEPTEMBER 11, 2018

Perry Marshall believes the 80/20 Rule applies to everything and marketers can get better leads by focusing on the rule - as he says, "Rack the Shotgun.".

Rules 100

Rules Marketing & Strategy Marketing Leads 100

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OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Marketing Automation Service 188

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OCTOBER 11, 2018

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

Trust Marketing 105

Trust Marketing Marketing Automation Automation Ad Building 105

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NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Senders should ensure that their unsubscribe mechanisms are clear, easily accessible, and promptly honored.

Deliverability 167

Deliverability Phishing Guidelines CAN-SPAM 167

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AUGUST 8, 2018

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you can ensure both these teams are collaborating, staying in sync and taking the steps needed to drive company growth and see results.

Paid Search Agency 103

Paid Search Agency ROI Marketing Companies 103

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OCTOBER 25, 2018

The insurance industry these features of marketing automation to successfully cross-sell policies at the optimal time for the right customers.

Cross-Selling 100

Cross-Selling Marketing Automation Automation Marketing & Strategy 100

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SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” We love this example from the Content Marketing Institute. For example, we’d look for a topic related to marketing automation since that’s what we do at Act-On.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets. But it doesn’t need to be.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation Automation Advertising Agencies 222

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JUNE 7, 2018

Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA of your own using our free template.

Marketing Management 100

Marketing Management Template Service Marketing 100

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NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. Yet creating better strategies requires better data, and this is where many marketers get stuck. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.

Marketing Automation Services 210

Marketing Automation Services Marketing Automation Automation B2B Marketing 210

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MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. But Jeff, who oversees Act-On’s marketing and BDR teams, explains that volume doesn’t matter if the quality isn’t great.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. What is Affiliate Marketing?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

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FEBRUARY 6, 2024

Migrating to a new email marketing platform (aka marketing automation) can be intimidating. Use this article as your guide for a smooth transition for email marketing migration. Gather critical assets for email marketing migration A successful migration starts with gathering your critical assets. Landing page templates?

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130