KoMarketing Associates

SEPTEMBER 24, 2018

Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives. In terms of driving lead generation, the majority of marketers (47 percent) claimed that social media marketing has been the most effective tactic.

Customer Surveys 120

Customer Surveys Enterprise Management Leads Lead 120

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. They can – if optimized correctly – deliver more leads and better leads. 4 Lead Gen Form Strategies.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

APRIL 6, 2021

In terms of engagement, webinars (53%) have been the most successful for B2B marketers who have been working on generating qualified leads. Lead nurturing campaigns (40%), case studies (30%) and videos (29%) also made the list. COVID-19 and Changing Marketing Investments.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. So what can B2B digital marketers do to demonstrate impact in such a scenario?

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MARCH 5, 2019

Develop Relationships by Lead Nurturing. The “2017 Lead Nurturing and Acceleration Survey Report” from Demand Gen Report found that almost half of companies (46%) are aware that their lead nurturing initiatives have space for improvement. This is where we see a lot of companies failing.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

DECEMBER 5, 2018

Lead Nurturing Assets. They may be “gated” (IE require form submissions for access) or simply a web page location with embedded media or other lead nurturing information. Bios and event pages might cross-link to applicable blog posts, industry or conference coverage, or related lead nurturing assets.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. Twenty-two percent stated better lead follow-up, while 19 percent cited feedback on campaigns. “As However, alignment is not always easy to achieve.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The answer lies in a combination of performance benchmarks that connect the dots between discovery, acquisition, and quality lead generation. Lead Nurturing (Direct and Contributed).

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

OCTOBER 23, 2017

When it comes to lead generation, B2B marketers are still connecting a significant amount of progress back to email marketing, according to recent research. The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are helping marketers generate leads.

Email Marketing 120

Email Marketing B2B Marketing Content Marketing B2B 120

KoMarketing Associates

APRIL 27, 2017

Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

FEBRUARY 13, 2020

On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

AUGUST 7, 2018

lead nurturing sequences. We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. It’s not unheard of to get a 10 percent or better lead to close rate. Delivering higher-quality leads. Which leads us to the final point….

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

NOVEMBER 24, 2015

Provide an opportunity to support lead nurturing campaigns. Many B2B organizations require a greater number of touch points to close leads. In addition to the online newsletter, B2B blogging provides a subtle way to routinely stay connected to the subscribed prospect, via RSS, email, and social media distribution.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

DECEMBER 2, 2020

Watch for more lead generation and lead nurturing features to be added to complement Company Pages in the future. Given how focused LinkedIn is on business, it only makes sense that they’re investing more in Company Pages.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Online Lead Generation – 54,553 members. B2B Lead Roundtable – 14,216 members. Digital Marketing – 349,268 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. She specializes in creating visibility, credibility and ultimately sales leads. Tony Zambito – Tony is the founder and leading authority in buyer personas for B2B Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MAY 26, 2016

Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Just because a consumer sees a company’s product online, doesn’t mean they are going to place an order the next morning.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

SEPTEMBER 4, 2018

Partner pages are an obvious first step in acquiring inbound links but also consider guest blog posts, collaborative lead nurturing campaigns, and independent research projects, as examples. Distributors & Channel Partners.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Do leads generated fit the profile of your target audience? What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

MARCH 30, 2017

The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. This can be done through thorough network analysis, discovery attribution and lead nurturing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. View the full report. Holger Schulze’s B2B Content Marketing Report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. Aberdeen Group: Lead Scoring Prioritization. Aberdeen’s guide to lead scoring is a few years old but still relevant and frequently referenced.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

KoMarketing Associates

AUGUST 15, 2013

It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JANUARY 29, 2015

Conversion Goals: How many leads do we create? For example are we utilizing ValueTrack or other methods to isolate leads and prospects all the way down to keyword? What Are We Doing With Our Leads? Example of PPC Lead Funnel. But lead capture opens the door to a myriad of additional possibilities as well.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

KoMarketing Associates

MARCH 30, 2012

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

OCTOBER 1, 2019

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. It’s not surprising that a B2B organization’s important web pages that illustrate capabilities, solutions, and/or products can be further optimized for lead generation specifically.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

MAY 1, 2018

Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness. Social Media Lead Generation. See screenshot below: Social Media Lead Nurturing. Final Thoughts.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

KoMarketing Associates

MARCH 10, 2021

Twitter for lead generation. Assessments and quizzes fit the profile for this sort of content, and they can all be excellent lead generation devices. Not only can you get leads from interactive content , but you can also learn an enormous amount about a prospect as they fill out an interactive quiz or assessment.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

FEBRUARY 27, 2018

Or maybe they just want leads that convert into customers more quickly, thus shortening the sales cycle. Or they want less expensive sales-qualified leads (SQL). As you probably know already (especially if you’re in sales), not all leads are created equal. And no testing of lead nurturing follow ups, and no… you get the idea.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

KoMarketing Associates

APRIL 27, 2017

Approximately 68 percent of respondents who use a MAP made the investment to automate the lead nurturing process. In comparison, only 22 percent of companies with a MAP and no CRM or SLA integration said the same.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead SMB Work Management 120

KoMarketing Associates

AUGUST 1, 2017

In coordination with the content marketing tactical plan above, this LinkedIn resource delves into how marketers need to align lead nurturing with strategic sales objectives. Sponsored Content Lead Generation Guide. All About LinkedIn Lead Gen Forms. Lead Generation on SlideShare: A How-to Guide. LinkedIn Groups.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139