LeadSloth

OCTOBER 4, 2009

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Lead Management.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

JUNE 23, 2009

The current Marketing Automation vendors are solving only part of the online marketing problem: lead management. It is Hubspot: they’re quietly adding Lead Management features to their Inbound Marketing suite. Now I’ve virtually eliminated the use of spreadsheets. Message for Marketing Automation Vendors.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

JUNE 17, 2010

Tags: Webinars lead management b2b marketing b2b marketing university lead nurturing.

Lead Nurturing 100

Lead Nurturing Webinar Metrics Lead Management Tagging 100

LeadSloth

OCTOBER 26, 2010

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

JUNE 18, 2010

Tags: lead management lead nurturing marketing funnel sales funnel.

Top of Funnel 100

Top of Funnel Marketing Funnels Lead Nurturing Sales Qualified Leads 100

LeadSloth

AUGUST 11, 2010

With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Tags: content marketing lead management. To learn how, attend Tuesday’s 30-minute webinar. Register today: [link].

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

LeadSloth

DECEMBER 14, 2010

Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

JULY 23, 2010

Tags: lead management marketing automation.

Segmentation 100

Segmentation Webinar Metrics Conversion Lead Nurturing 100

LeadSloth

JUNE 23, 2010

Tags: lead management webinar recording.

Webinar Metrics 100

Webinar Metrics Case Study Case Studies Lead Ranking 100

LeadSloth

AUGUST 23, 2010

Tags: events lead management marketingsherpa.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

LeadSloth

AUGUST 24, 2010

Learn how to nurture your leads and bring more revenue to your company. This webinar shows what you can do today to begin or enhance your lead nurturing programs. Tags: lead management lead nurturing buying stages email sequence lead nurturing content. Thursday at 1pm PDT. Register now ».

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

APRIL 29, 2009

Market2Lead Marketing Automation and Lead Management blog. Will Schnabel has published some really good pieces, such as “ 5 Tips to Improve Efficiencies Using Lead Management Solutions “ Lately they have been publishing some customer case studies and guest articles, so I hope they will again publish some in-depth articles.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

MARCH 15, 2009

The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

OCTOBER 28, 2010

We’ll cover topics around Marketing Automation, including: Lead Management. Lead Nurturing. Revenue Performance Management. The goal of this event is three-fold: learn more about Marketing Automation, get to know other Marketing Automation professionals, and have fun doing so. Demand Generation. B2B Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

SEPTEMBER 3, 2009

This is your Lead Management Thermometer! For more details and benchmarks, watch the webinar. The cool thing about these metrics is that you can update them more frequently, so you know immediately whether you are on the right track. How Does Marketing Automation Fit Into This? Marketing Automation is a tool.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

FEBRUARY 17, 2010

Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. So it’s about having conversations with your (potential) clients rather than just blasting out your message. Where do your potential clients “hang out&# when they browse the web?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 24, 2009

Part of a good lead management process is knowing exactly who are involved in the sale. Also, lead scoring only works if you know who you want to target. But there are limitations to what Marketing Automation can do, and I’d like to mention 7 possible reasons for project failure. Unclear Prospect Profile(s).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JULY 12, 2010

With the improved Lead Manager, you could even use HubSpot as your CRM system. You can use basic email marketing to stay in touch with your prospects or create some drip campaigns. And finally, reporting and analytics show the business results of your activities.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

MARCH 22, 2009

My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses.

Marketing Automation Services 100

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LeadSloth

SEPTEMBER 1, 2010

It’s about understanding, tracking, scoring and routing leads. However, to succeed you need to put these individual activities together in a process to help leads along in the buying process. That is holistic lead management, which will help you turn more “raw&# leads into qualified leads.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. I wrote more about this and about Lead Management on the Genius.com blog.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JANUARY 12, 2010

I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010. This goes beyond just lead scoring and lead nurturing and when done correctly actually can solve many of the other issues that are faced today by organizations but in reality are just symptoms i.e.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100