Industrial Marketing Today
SEPTEMBER 26, 2011
It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. To me, those contacts are prospects and not leads. For more on that, refer to my post, “Subscribers to Free Content are NOT Leads.”. There is a difference. How about free?
Industrial Marketing Today
NOVEMBER 30, 2018
It is a good fit for companies with a one-person marketing department or a small staff. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion. HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing.
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Industrial Marketing Today
MARCH 16, 2012
Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them.
Industrial Marketing Today
AUGUST 1, 2012
In desperation, they start looking for a quick “Band-Aid” fix for their lead generation problems while spending as little as possible since budgets are tight or non-existent. If you don’t have the time for the nitty-gritty details, then delegate it to someone who you trust and give that person the authority to act on your behalf.
Industrial Marketing Today
JUNE 22, 2011
Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. See SAL is the Glue that Binds Sales and Marketing in Lead Generation ). Timeframe.
Industrial Marketing Today
JANUARY 10, 2011
That in my opinion is exactly how inbound content marketing is supposed to work for lead generation. I agree that brand awareness does play a key role in lead generation, especially in the early stages. In-person events: 71% effectiveness (64% usage). Social media (excluding blogs): 21% effectiveness (73% usage).
Industrial Marketing Today
OCTOBER 1, 2011
I can’t help but think that the person at the other end is silently telling me, “Show Me the Money!” This is when I have to take a step back and start talking about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive.
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