article thumbnail

Is paid social advertising still worth it in 2023?

Metadata

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. While our average account value (ACV) was much higher than that, I knew this level of spending wasn’t sustainable. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. My next move?

article thumbnail

100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

Images, on average, result in a 98% higher comment rate than without on LinkedIn. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. Lead Gen Forms on LinkedIn can increase conversions by 3x. 89% of B2B marketers rely on LinkedIn for lead generation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.” Among the most commonly used marketing objectives are: Website visits (for news announcements and blog posts) Lead generation Website conversions LinkedIn Lead Gen forms work well for eBook downloads.

Linkedin 280
article thumbnail

The fastest route to success requires lateral thinking.

Sales Engine

So how do you go beyond lead generation to domination? That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Lead-gen math looks at how many times you must interrupt your prospects in the hope of making a connection with those few who are actually in the market. Media math is different.

article thumbnail

10 Examples of Controlled Media: Take Charge of Your Brand’s Story

Brandpoint

MAT Releases, native advertisements, CPL campaigns — it’s hard to remember what exactly these different controlled media formats are (especially after coming back after the holidays). READ MORE: Is Your Lead Gen a Liability? ] Read More: What are CPL Campaigns? Read More: 13 Ideas for Social Media Videos ] 5.

article thumbnail

Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ". Why Online Lead Gen Is More Profitable. Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies.

article thumbnail

The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

The world’s largest professional network doesn’t quite make it on the web’s top 20 most-visited sites (it’s #21), while other platforms that also have advertising programs, including Google, YouTube and Facebook, all dominate the top 3 with billions of users between them. The answer is simple.