KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. The specific offer that should be used needs to be based on where an advertiser wants the leads of fall in the funnel. Utilize Sponsored Content Lead Gen Ads. With Lead Gen, advertisers are able to have a form directly in the ad.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. . No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. The questions for marketers is what they can do upstream of live conversations to tee up people and accounts that are more likely to convert into sales-ready leads. Related Resources: Lead Gen Summit 2013 in San Francisco (September 30 – October 3, 2013).

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Walker Sands

JUNE 13, 2022

These insights guided the development of content and creative that would resonate with their audiences — from prospects to target accounts — including industry-specific guides, white papers, live webinars and more.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

markempa

AUGUST 11, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you agree with him? Why or Why not? Why or Why not?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

The Point

AUGUST 27, 2019

LinkedIn is inherently a content feed, and for that reason, content offers (white papers, ebooks, reports) generate much higher engagement compared to more late stage calls to action such as trials, demos, or “talk to an expert.” Or opt for LinkedIn’s Lead Gen Forms, which generate a pre-populated contact form inside the app.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner. Live and on-demand webinars.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

The Point

JUNE 29, 2009

Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation White Paper Syndication appointment setting funnelholic.

Lead Gen 100

Lead Gen Sales Qualified Leads Leads Lead 100

PureB2B

MARCH 28, 2022

Believe it or not, one of the best ways to convert your prospects into leads is to deliver them relevant content that addresses a need they’re facing. They’re more apt to fill out a contact form to download a well-timed or interesting white paper than to ask to be a part of a sales pitch. Intent Data.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

markempa

JANUARY 19, 2015

Then, you can deliver the content and help Sales find what its looking for at each stage of the lead nurturing process. Find content — such as articles, blogs and white papers — that addresses these issues. For instance, white papers can be transformed into articles, and articles can be transformed into blog posts.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Content Standard

MARCH 28, 2019

According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). In other words, long-form content plays an important role at this stage. ” Targeting Different Stakeholders.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. Smart ad units that recommend relevant content to visitors.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

markempa

JULY 29, 2013

It’s no more difficult to produce online video content than it is to produce a white paper. Producing white papers ranked nearly equal across every range of difficulty with online video and phone apps, which leads to one important question …. What are some of the tangible benefits for adding video?

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

PathFactory

NOVEMBER 2, 2022

White Papers (2 minutes, 33 seconds). Evaluate if your lead gen strategy is working for you. As part of your content strategy , it would be worth considering creating multiple shorter pieces of content, compared to one ‘big rock’ content asset. Data Sheets (2 minutes, 51 seconds). Blog posts (2 minutes, 1 second).

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Content 52

EveryoneSocial

FEBRUARY 20, 2020

Becky Carr , CMO of Masergy , is back on the Bitecast for a second episode to talk with Cameron about content that leaps beyond the white noise of white papers. Specific to B2B technology, it’s all about good content, especially with lead gen.

Lead Gen 52

Lead Gen Digital Transformation CMO Storytelling 52

markempa

JANUARY 12, 2015

To do that, you need to ask a question: What question were you hoping to answer by downloading our white paper? B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Marketing Research Chart: SEO most effective tactic for lead gen, but also among the most difficult [MarketingSherpa chart].

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website.

Social Media 100

Social Media Lead Gen Media Leads 100

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. the ‘Big Rocks’) of B2B Marketing including marketing strategy, messaging, lead generation and more!

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

Marketing Interactions

APRIL 21, 2017

He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. Make content easier to access (shorter lead gen forms). Make content easier to access (shorter lead gen forms). Make content easier to access (shorter lead gen forms).

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

markempa

DECEMBER 15, 2014

As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles and even events with you. Lead Generation: It’s all about building relationships [More from the blogs]. This means you benefit positively from the halo effect.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 28, 2020

LinkedIn Ads Expert AJ Wilcox Agrees that LinkedIn Lead Gen is Not Enough. When I was talking to AJ Wilcox about being part of our virtual LinkedIn training, I shared my thoughts on how it’s not enough to fill the funnel with leads from LinkedIn ads.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

SmartBrief - Marketing

JULY 20, 2023

Lead audit Have you run any lead gen programs this year? In Case You Missed It: The latest trends in B2B influencer marketing The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy What’s all the hype about customer experience? Create a survey.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

KoMarketing Associates

APRIL 7, 2021

Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). White papers: 55% (compared to 60% in 2020). E-books: 57% (compared to 48% in 2020). Blog posts: 46% (compared to 56% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content4Demand

AUGUST 29, 2019

Content syndication can help you amplify your messaging and boost lead-gen efforts. In fact, 65% of B2B marketers use content syndication as a core lead gen tactic, according to research from Salesbox. . That boosts the likelihood that they’ll be willing to fill out a lead gen form.

Tips 46

Tips Lead Gen B2B Thought Leadership Webcast 46

SnapApp

JANUARY 22, 2019

Perhaps they’re a college kid writing a paper. You ask these questions early on in lead generation, but not too early. A few screens later, there is a semi-traditional lead gen form. It’s traditional in that it’s got all the usual elements of a lead gen form. It’s untraditional because it’s not required. .

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

NetLine

JULY 12, 2018

When it comes to awesome duos, webinars and lead gen go together like peas and carrots, PB&J, Pam and Jim. In addition to the traditional white paper, the webinar is becoming one of the top content types used for lead generation on the NetLine Portal. If not, the connection won’t be established.

Fulfillment 45

Fulfillment Webinar Metrics Lead Gen API 45

markempa

AUGUST 3, 2009

Professional Services Marketing covers five areas critical to the growth process: creating a marketing and growth strategy, establishing brand and reputation, implementing a marketing communications program, creating lead gen strategies, and developing business by winning new clients. McLaughlin, Consult This!

Paid Search Agency 120

Paid Search Agency Companies Lead Gen Paper 120

New North

MAY 8, 2023

If you’re an MSP in the early stages of defining a lead gen strategy? Start with our Lead Generation Quick Start Guide for MSPs. The other highlighted series pumps up their long-form value-add content, like ebooks and white papers. We’ll be your guide as you reshape and reimagine your lead gen process.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

markempa

OCTOBER 27, 2014

Go above and beyond, especially when it comes to those leads that fit your ideal customer profile. It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Serve them. You might also like.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Rev

SEPTEMBER 21, 2018

They don’t need to go download white papers and get calls from reps and stuff like that; basically CIOs have those resources already there.” Yadin’s Most Successful CIO Lead Gen Campaign. The number one thing that I’m doing right now is building that [CIO] audience in order to create a research survey.

Demand 113

Demand Generation Ideal Customer Profiles Top of Funnel 113

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Create and atomize a white paper. Spend it on a white paper that can be atomized & repurposed.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Lead-gen math looks at how many times you must interrupt your prospects in the hope of making a connection with those few who are actually in the market.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

SnapApp

SEPTEMBER 19, 2019

When used correctly, it can be a powerful tool to highlight and prioritize the most engaged and qualified leads to send to sales. Optimize your lead gen channels, send your best stuff to sales, and wait for your conversion rates and marketing contributed revenue to rise. . This seems like a pretty solid approach, right?

Lead Ranking 85

Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

Ambal's Amusings

OCTOBER 9, 2009

Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. In this post, he highlights the negative repercussions of using standard templates for your white paper. White Paper Client Interview Template: Good for Sales Letters, Too. Author : Brian Carroll. Author : Apryl Parcher.

Lead Gen 100

Lead Gen Paper Template Sales Qualified Leads 100

MKT1

SEPTEMBER 28, 2022

SEO, communities); if it will have a gated / lead gen component; potential traffic (e.g. Add distribution plans to your roadmap When it comes to content distribution, make sure you include these fields: content type (e.g. blog post or case study); primary distribution channel (e.g. high, medium, low).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Vision Edge Marketing

JANUARY 10, 2019

Discover how to get started with our white paper Don’t Waste Your Bullets . When you combine them to support specific strategic named accounts, you can develop a powerful approach. Now that you understand the merits of combining these efforts, the real value lies in putting this knowledge into practice.

Account Based Marketing 133

Account Based Marketing ABM Touchpoints Best Practices 133